WEBVTT

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hey everybody welcome to vision pros my name

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is fletcher ellingson i'm your host and coach

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and today we're sitting down with retired lieutenant

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colonel ron cooper who is a uh used to be a fighter

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pilot and accomplished over 300 combat missions

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and today ron is a writer he's a speaker he is

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a coach and he loves sharing information and

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ideas on powerful leadership, effective leadership,

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and effective communication. Welcome to the show,

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Ron. Great to be with you, Fletcher. It's great

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to be with you and your audience. Yeah, absolutely.

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Hey, we always like to start off with the win,

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something that feels good, something that's refreshing,

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and it can be anything, professionally or personally.

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So lay it on me. What's been going well for Ron

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Cooper? Well, let me just tell you, professionally

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and personally, my wife and I will have been

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married 57 years, effective September 7th of

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2025. We got married September 7th of 1968, so

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we will be celebrating 57 years. We've been through

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stuff, but we have chosen to stay together in

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spite of the stuff. I love that. Yeah, 57 years.

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That is... That is a long time. Wow. Well, it's

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it is a while. But, you know, a part of my story

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is that she accepted me and we have grown together.

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And I as awkward as I have been, I asked her

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during the time that we were dating each other.

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difference. And Marty is 26 months older than

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me. If that two -year difference is going to

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make a difference to you, please tell me soon

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because I'm starting to like you. That was early

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in our dating phase. So that'll give you an idea

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of just how awkward I was. That's great. And

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apparently it didn't bother her, that gap. No,

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she told me I needed adult supervision. So I

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needed a person with a little more life experience

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than I had. Well, you know what I like? You said

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she accepted me and we've been through some stuff.

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You know, if you're going to be in any type of

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long term relationship, you're going to go through

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stuff. You are not going to get out of this this

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experience without going through stuff. And I

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think what you said is she accepted me. And you

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know what? That's one of the best feelings in

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the world to be with someone. who actually accepts

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you for who you are and the way you are. Fletcher,

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you very succinctly summarized the first two

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decades of my life, which by some descriptions

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has been a write -off. It was a loss. And there's

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a life story behind that, but it has everything

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to do with those who accepted me. Yeah. That

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made a big difference for you, right? Well, it

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did. And very briefly with that, I don't want

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to take you in the wrong direction, but I will

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tell you and your listeners very briefly, my

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father, who is no longer with us, and I'm not

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here to denigrate him by any means, he would

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sometimes and frequently tell me, well, I thought

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you knew or you should have known. And through

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my analytical mind, I'm thinking, well, how should

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I have known whatever? And he was the kind of

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person that you did not question what he said.

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You just accepted it and you move on. And when

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I accepted that, Fletcher, with what he said,

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I believed. that well maybe i'm intellectually

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inferior maybe there's something wrong with me

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that i can't process and i maybe i should have

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known but i don't know where or why i should

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have known and i felt that he did not really

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accept me for who i was i didn't know i had any

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mental mental deficiencies but i kept churning

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in my head maybe i do and i will tell you that

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there are four men then marty now marty my wife

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who accepted me and one of the topics i talk

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about fletcher is the voice that matters and

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so be stay with that voice that matters and in

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there's a much longer story behind it but there

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were the right voices at the right time in my

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life who helped me overcome what i now know was

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a period of my life where i had very poor mental

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health and so i can now tell you confidently

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yes i had a poor mental health i assumed mental

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health and mental illness were synonymous and

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i know they're not and so a much longer story

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behind it fletcher but that's a part of my life

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yeah and i'm gonna I'm going to tag on to what

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you just said, because this is an important topic.

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And it's one that I'd like our listeners to get

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present to, because I know you're you are very

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concerned with language. Like you agree that

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language matters. Yes. Oh, yes. I talk on the

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topic words. Yeah. Yeah. Words matter. And there

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is this phrase that we use a lot. It's the phrase,

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well, you should have. Or I will sometimes say

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to this, oh, I should have. I should have gone

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to the gym. I shouldn't have eaten that. You

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should have known better. There's this phrase,

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the word should, and that is a word that creates

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shame. Anytime we catch ourselves using this,

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well, you should have known better. That is synonymous

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with shame on you. And that was something I grew

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up with was you should be ashamed. That phrase

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shame on you. You should have known better. Now,

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did they ruin my life? No. But did it affect

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me? Yes. And did it affect the way I thought

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I felt about myself and other people? Yeah. And

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that was modeled for me. So I then. Had that

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mindset as well regarding other people. Well,

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they should know better. Well, they shouldn't

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be doing that. Well, they should be doing this

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instead. And what it gets in the way of is the

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thing you and I were just talking about, which

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is acceptance. If we're shooting people or shooting

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ourselves. That preempts our ability of acceptance.

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And you're right on. It sounds like, Fletcher,

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you and I share a lot of common attributes of

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life. The other aspect of should is that's in

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the past. And many times that helps us, I say

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helps us, actually causes us to be thinking in

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the past rather than today and in the future.

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I will tell you the voices I listen to help me

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transition from the past in what was a negative

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past and help me think into the future. So very,

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very important. And words matter. And we need

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to be aware of those things. Absolutely. So we're

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on this show. It's called Vision Pros, as you

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know. And so. We're interested in what people's

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vision are and how we can help them promote that

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and live into it. So my next question for you,

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because you've had a lot of different chapters

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in your life. But what I'm interested to know

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is, Ron, what is your vision now? That's a very

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important question. And I help others determine

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their purpose, vision. And with that, Fletcher,

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I will tell you my vision is to be a catalyst.

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to help people live their full design created

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potential there are many people i believe that

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you and i are not all that different who are

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in organizations who might not express what they're

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feeling what why they're not performing at their

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full potential because, and there are any number

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of reasons, but one of the fundamental aspects

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behind that is we do not trust you. I need to

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trust you before I can explain to you what is

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happening in my past. I may not know. I may not

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even be aware of everything in my past, but because

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of your life experience, you might be able to

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help me define my past with no focus on that.

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knowing what the past was, you can help me define

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a better future. My vision is to help people

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define a better future for their life because

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there are some of us who are living the past

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and we need a better voice to help us live the

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future and actually to determine what our purpose

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is. Yeah, I appreciate that. And so if I want

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to recap what you just said, your vision is to

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help others figure out what or bring clarity

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to what their own vision is and to help them

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get out of their own way in order to live into

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that vision. Is that accurate? That's very well

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stated and very accurate. Yes, right on. People

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need the right voice to help them determine their

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best future. And one of the problems we sometimes

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run into is everybody has a voice in the expression

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that everybody has an opinion, just like belly

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buttons, everyone has one. But we need to find

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the voice. that best aligns with our future.

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We develop trust in it, stay with that voice,

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and we don't necessarily turn out the other voices,

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but we turn the volume lower on those other voices,

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and we stay with the one voice with whom we have

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the greatest trust. Boy, now you're talking about

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something that I really love to bring a spotlight

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to, and that is where we place our focus. Because

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what I heard you saying there is you can't you

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can't get rid of all the voices, but you can

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turn some down and you can turn some up. And

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how do we do that? By directing our focus to

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those voices that are in alignment, like you

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said, with our vision. And that's a practice,

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right? Most of us are practiced at focusing on

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what's not going well, who's doing us wrong,

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where we're a victim. And so it's a practice

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to learn to focus on the voices that are in alignment

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with us. And the other thing I really want to

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bring a spotlight to is this thing, this word

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you have brought up several times, which is trust.

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Yes. This is a deep, deep subject and so important.

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We long to trust. We want to trust people. But

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we're very skittish when it comes to actually

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trusting people. And so I think there's actually

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three things that are needed for for a person

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to give their trust to somebody. One is we're

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more inclined to trust somebody. When we feel

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heard, would you agree with that? Oh, definitely.

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So right on. When we feel heard, we're more inclined

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to trust. However, I could be heard. I could

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feel heard and still not trust somebody. Yes.

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Now, the second thing is. I'm more inclined to

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trust somebody when I feel supported by them.

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Right. Yes. When I feel supported and heard,

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I'm more inclined to give my trust. But even

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still, I may not trust them. The third thing

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which I think is absolutely critical for developing

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trust with people is when I feel safe with Ron,

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when I feel safe with him, and I feel heard,

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and I feel supported, I'm going to willingly

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give Ron Cooper my trust. You're right on, Fletcher,

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and I use many times a term that is very applicable.

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with what you just very articulately and eloquently

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stated, who believes current tense or who believed

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in you. And when we have people who believe in

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us, we, they are willing to invest resources

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in us, which is primarily time, but sometimes

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it's money. But when you, Know the value of people.

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You believe in them. You are willing to invest

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in them. And one -on -one investment, trust,

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and the like are what people need to become their

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very best. Absolutely. Yeah, well said. Well

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said. So my next question for you is, why is

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all this important to you? Why do you want to

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spend your time helping others? I want to help

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others because, again, it has to do with potential.

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And there are many people who are not performing

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at their design potential. I will tell you very

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briefly, Fletcher, there were literally times

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in my... early life, the first two decades where

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I could be silent for maybe two weeks at a time,

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I didn't want for you to ask my opinion because

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I doubted myself. And I have felt certain that

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whatever I may express as an opinion, you may

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question, not believe me, which just took me

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deeper into thought. So rather than even engage

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in that, I just, okay, let's just avoid conversation.

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I would never. in the first two decades of my

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life ask a question because asking a question

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means i didn't know what just affirms that i'm

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stupid now hey i can jokingly say fletcher i'm

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making up for lost time now so i want to encourage

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people to be curious yeah oh boy yeah get curious

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right get curious about other people get curious

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about yourself get curious about your thinking

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and i love uh that you what you just said about

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um the fear of of not knowing, the fear of not

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having the answers, the fear of being wrong,

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right? The fear of looking bad. Boy, I can relate

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to that so profoundly. That was me for a lot

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of my life. Now, Ron, one of the things that

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I do that I'm actually most proud of is I am

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quick to say, whoops, I made a mistake. Whoops,

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I thought it was this. It's actually that. I'm

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not sure what the answer is to that. you know

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oh i'm wrong oh thanks for thanks for showing

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me where i was wrong it is so empowering to be

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able to say i don't know where i was wrong fletcher

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what you just said is extremely important you

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are now exuding confidence which maybe earlier

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in your life you and at least i had very little

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confidence i had to develop confidence and those

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are the positive voices that helped me throughout

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life to develop what i hope to be a very healthy

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confidence you project that you are very confident

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in yourself right now which may be earlier in

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your life certainly not it was true in my life

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i did not have confidence then that i have now

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many people do not have confidence because they've

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been told in various forms well We're not sure

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what your worth is. Those kind of things churn

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over and over. Yeah, yeah. And confidence is

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one of the topics that's near and dear to your

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heart. That's what you like to speak about, isn't

00:16:44.379 --> 00:16:47.590
it? Oh, it is. I definitely speak on that. I

00:16:47.590 --> 00:16:50.990
can tell you that if I were now the way I was

00:16:50.990 --> 00:16:53.429
at an earlier life, I never would have been a

00:16:53.429 --> 00:16:55.870
fighter pilot. I never would have been able to

00:16:55.870 --> 00:16:57.870
accomplish what I've been able to accomplish.

00:16:58.269 --> 00:17:01.529
And nothing braggadocious in what I said. It's

00:17:01.529 --> 00:17:04.950
just that I have overcome the past. And while

00:17:04.950 --> 00:17:09.430
none of us is defined per se by our past, a lot

00:17:09.430 --> 00:17:13.720
of our past does affect our future in that. We

00:17:13.720 --> 00:17:17.200
are building on the past to help others overcome

00:17:17.200 --> 00:17:22.599
what we have overcome. Yes. And I also appreciate

00:17:22.599 --> 00:17:25.619
what you just said. Nothing braggadocious. I

00:17:25.619 --> 00:17:30.619
really enjoy your attitude. It's very relatable

00:17:30.619 --> 00:17:33.920
down to earth. There's no arrogance because now

00:17:33.920 --> 00:17:36.980
some people can confuse confidence with arrogance.

00:17:37.500 --> 00:17:41.099
And we just want to set the record straight here.

00:17:41.799 --> 00:17:45.079
First of all, nothing wrong, nothing good, bad,

00:17:45.119 --> 00:17:47.420
right or wrong with being arrogant. It just may

00:17:47.420 --> 00:17:49.440
not serve you very well in some of the outcomes

00:17:49.440 --> 00:17:53.160
you produce. OK, no, that's that's another topic

00:17:53.160 --> 00:17:56.420
on which I speak, Fletcher. And I will tell you

00:17:56.420 --> 00:18:00.579
that for me, my definition is confidence is about

00:18:00.579 --> 00:18:04.599
you. If I overstep the bounds and I become arrogant,

00:18:04.799 --> 00:18:07.720
then it's about me. I'm promoting me. I want

00:18:07.720 --> 00:18:10.009
to promote you, Fletcher. More than I want to

00:18:10.009 --> 00:18:12.750
promote. And I will promote me in the process

00:18:12.750 --> 00:18:16.250
of promoting you. But if I lack confidence, I'm

00:18:16.250 --> 00:18:18.130
going to cross the line and be arrogant. And

00:18:18.130 --> 00:18:20.970
I'm going to intentionally try to promote me

00:18:20.970 --> 00:18:25.309
maybe over you. Yeah. Yeah. I like that. And

00:18:25.309 --> 00:18:27.250
I you know, and there's this flavor of arrogance,

00:18:27.349 --> 00:18:32.630
too. It's just like there's a flavor of like

00:18:32.630 --> 00:18:35.849
I'm better than right. There's this there's this.

00:18:36.279 --> 00:18:40.299
degradation of the other person when it comes

00:18:40.299 --> 00:18:44.700
to an arrogance. Whereas confidence, you may

00:18:44.700 --> 00:18:47.960
very well be with somebody who doesn't have the

00:18:47.960 --> 00:18:51.599
level of skill you currently have, but you're

00:18:51.599 --> 00:18:54.259
not looking down on them, right? So there's no

00:18:54.259 --> 00:19:00.880
judgment about their worthiness. And that's so

00:19:00.880 --> 00:19:04.240
enjoyable to be and work with people who are

00:19:04.240 --> 00:19:08.309
confident. and not arrogant no and what you've

00:19:08.309 --> 00:19:13.009
just said by my life experience is i need to

00:19:13.009 --> 00:19:16.109
be aware in the context of words matter that

00:19:16.109 --> 00:19:19.369
all of us have shortfalls all of us have strengths

00:19:19.369 --> 00:19:22.930
let's identify our strengths and be confident

00:19:22.930 --> 00:19:26.150
about that let's also identify those areas in

00:19:26.150 --> 00:19:28.990
which we're weak and particularly when we work

00:19:28.990 --> 00:19:32.500
together let's Make sure to try as best we can

00:19:32.500 --> 00:19:35.420
that your strengths complement my weaknesses

00:19:35.420 --> 00:19:39.440
and vice versa. And so just acknowledging who

00:19:39.440 --> 00:19:43.200
we are, where we are. And again, it's building

00:19:43.200 --> 00:19:46.359
each other up. It's a mindset, Fletcher. Yeah,

00:19:46.539 --> 00:19:49.700
it's a mindset. And I really appreciate what

00:19:49.700 --> 00:19:51.319
you just said. It's about building each other

00:19:51.319 --> 00:19:54.700
up. And how we build each other up frequently

00:19:54.700 --> 00:19:58.839
is through language. It is. And I will tell you

00:19:58.839 --> 00:20:01.680
that one of the things I promote with mentoring

00:20:01.680 --> 00:20:05.799
and coaching is I would hope those who choose

00:20:05.799 --> 00:20:09.819
to work with me would pledge never to consciously

00:20:09.819 --> 00:20:14.000
denigrate anyone else. Yeah. Yeah. Let's build

00:20:14.000 --> 00:20:17.289
each other up. Right. Yes. There's enough. denigration

00:20:17.289 --> 00:20:20.049
and demeaning in our world let's let's be people

00:20:20.049 --> 00:20:22.190
who build each other up look for opportunities

00:20:22.190 --> 00:20:25.430
to build each other up in fact right we look

00:20:25.430 --> 00:20:28.069
for that and i emphasize let's look for the positive

00:20:28.069 --> 00:20:30.450
we'll find whatever we look for positive negative

00:20:30.450 --> 00:20:34.329
in the unlikely chance fletcher you and i vehemently

00:20:34.329 --> 00:20:37.589
disagree on whatever the topic is okay let's

00:20:37.589 --> 00:20:40.289
discuss it let's bang the table if we figuratively

00:20:40.289 --> 00:20:42.490
or literally would do that i want to know what

00:20:42.490 --> 00:20:45.849
you think why you think and after which Let's

00:20:45.849 --> 00:20:47.849
go break bread together. Let's go have a meal

00:20:47.849 --> 00:20:51.029
together because our friendship cannot separate

00:20:51.029 --> 00:20:53.750
just simply because we have differences of whatever.

00:20:54.309 --> 00:20:57.029
Yeah. Thanks for saying that. That's so important

00:20:57.029 --> 00:20:59.109
to such a good message for us to hear, especially

00:20:59.109 --> 00:21:04.789
in these times. And if we're looking to be different

00:21:04.789 --> 00:21:07.750
ideologically or any number of things like that.

00:21:08.119 --> 00:21:11.480
Oh, it's easy to find things like that. But if

00:21:11.480 --> 00:21:15.619
our mindset is I will not do anything other than

00:21:15.619 --> 00:21:21.119
consciously, I do want to edify you. I want to

00:21:21.119 --> 00:21:25.259
help you with your strengths. Everything else

00:21:25.259 --> 00:21:27.900
becomes a peripheral issue. And we need to have

00:21:27.900 --> 00:21:30.640
a mindset of knowing what the main thing is that

00:21:30.640 --> 00:21:35.619
to some people becomes a cliche. Yeah. I like

00:21:35.619 --> 00:21:38.299
how you talk. I like your heart, Ron. Really

00:21:38.299 --> 00:21:41.579
good. Hey, we're just about out of time here.

00:21:41.700 --> 00:21:45.900
So I wanted to give you an opportunity to extend

00:21:45.900 --> 00:21:48.640
an invitation to people to connect with you.

00:21:48.720 --> 00:21:51.160
Maybe there's somebody out there that would like

00:21:51.160 --> 00:21:54.339
to work with you or ask you a question. What's

00:21:54.339 --> 00:21:56.640
the best way to get in touch with you? I'll pause.

00:21:56.799 --> 00:21:59.220
I appreciate that, Fletcher. The best way to

00:21:59.220 --> 00:22:03.130
contact me would be through my email, Ron. r

00:22:03.130 --> 00:22:09.430
-o -n at thecooperculture .com. That's t -h -e

00:22:09.430 --> 00:22:15.390
-c -o -o -p -e -r -c -u -l -t -u -r -e .com.

00:22:15.710 --> 00:22:18.670
Our company name is The Cooper Culture with the

00:22:18.670 --> 00:22:21.950
emphasis on culture. Contact me by way of email,

00:22:22.170 --> 00:22:26.029
and you can look at our website, www .thecouperculture,

00:22:26.190 --> 00:22:29.829
learn more about me, and I would be happy to

00:22:29.829 --> 00:22:32.769
work with people I know. As we have discussed

00:22:32.769 --> 00:22:35.930
very briefly, there are people who are not living

00:22:35.930 --> 00:22:38.089
at their full potential for various reasons.

00:22:38.190 --> 00:22:41.750
If there are opportunities to address your company,

00:22:41.990 --> 00:22:44.789
your smaller groups, whatever it may be, I'd

00:22:44.789 --> 00:22:48.230
enjoy the opportunity to speak with your people

00:22:48.230 --> 00:22:51.710
on topics. And although there are various topics

00:22:51.710 --> 00:22:54.549
on which I can speak, I first off like to know

00:22:54.549 --> 00:22:57.289
what your strategic objectives are so that I

00:22:57.289 --> 00:23:00.410
can help advance you in wherever your company,

00:23:00.569 --> 00:23:03.269
wherever your family may be going. So I want

00:23:03.269 --> 00:23:06.450
to offer that pleasure to help advance other

00:23:06.450 --> 00:23:09.690
people. Thank you so much for your time today,

00:23:09.789 --> 00:23:13.349
Ron. Love all these words of encouragement, empowerment.

00:23:13.630 --> 00:23:16.089
So thank you very much and best wishes to you.

00:23:16.539 --> 00:23:18.400
Thank you, Fletcher. Great to be with you and

00:23:18.400 --> 00:23:20.259
your audience. Thank you for being here today.

00:23:20.460 --> 00:23:22.220
I'm really happy that you tuned in to Vision

00:23:22.220 --> 00:23:24.839
Pros Live. I'm looking forward to seeing your

00:23:24.839 --> 00:23:27.640
reactions as these episodes continue to move

00:23:27.640 --> 00:23:29.579
forward. This is going to get more and more fun.

00:23:29.599 --> 00:23:31.460
We'll have more and more engagement as well.

00:23:31.500 --> 00:23:33.400
We'll invite people to participate in the show.

00:23:33.539 --> 00:23:35.599
And thank you for giving us your time and attention.

00:23:35.880 --> 00:23:38.519
Have an excellent time building out your vision

00:23:38.519 --> 00:23:39.880
and becoming a vision pro yourself.
