WEBVTT

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Hey everybody, welcome back to another episode

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of Vision Pros Live. I'm your host and coach,

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Fletcher Ellingson. So glad you're here. So glad

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you're in this conversation. I think these conversations

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are a lot of fun and I love learning and I hope

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you get something out of it as well. Today on

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the show, we have Dusty Holcomb and Dusty is

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a leader, a speaker. He's got his own podcast

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and his specialty. unlocking the potential of

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leaders. And I love the conversation of leadership,

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so let's dive into it. Dusty, welcome. Thank

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you, Fletcher. It's an absolute pleasure and

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delight to be here. I obviously love talking

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about leadership too, so this will be a lot of

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fun. Yeah, yeah. So I always like to start off

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with a win, right? Because there's a lot of suffering

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going on in the world, a lot of discontent, a

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lot of uncertainty, and it's easy to get sucked

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into that. It's easy to begin to focus on what's

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not going well. So my first question for you,

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is what's a win for you, either professionally

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or personally? Yeah, I love that question. In

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fact, I start every week. I start every day with

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that question, but I start every week with some

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of the groups I lead with that exact same question.

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What's a win, personal or professional? You know,

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my win and. It's an unsolicited video that one

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of our leadership cohort members sent me yesterday,

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just thanking me and thanking the group for the

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impact that we've had in his life. And like when

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somebody says, hey, man, this has changed my

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life. Like everything else is great. That's as

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good as it gets. Yeah, that feels really good,

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right? It does, man. How about you? What's your

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win? Oh, gosh, my win, you know, I'm gonna use

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this for my win. Just before this call, I got

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back from hanging out with my dog at the park,

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at the lake, watching my dog swim, throwing the

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stick for him. That's one of my favorite things

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to do, is just throw the stick for the dog, watch

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him go in the water, come back out. And we live

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about four blocks from this glacier fed lake.

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It's called Lake Cheyenne. Yeah, it's a 50 mile

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long beautiful crystal clear lake and The win

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is my lifestyle allows for that. So I'm grateful

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Yeah, man, that sounds awesome when you can recharge

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the batteries in a way that you're getting some

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sunshine You're getting some some furry love.

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It's pretty good. Yeah You got it, man. It doesn't

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take much to make me happy. I think the dogs

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the real winner though He's got somebody giving

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him some exercise. That's right. That's right

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So hey, we're talking about leadership and specifically

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unlocking the potential of leaders. Now our audience

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is made up of leaders. Our audience is made up

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of entrepreneurs, solopreneurs, startups and

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well -established businesses as well. So this

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is a topic that we're all familiar with and some

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more than others. We're at different stages in

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the game of leadership. But let's get clear about

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one thing first, okay? Everybody's a leader in

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some capacity. Would you agree with that? 100

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% agree. John Maxwell wrote that leadership is

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influence. Nothing more, nothing less. And so

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when you have influence, you're a leader. And

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that's what leadership is. It has nothing to

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do with title. It has nothing to do with role.

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It has nothing to do with size of organization.

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It has everything. to do with being a person

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of influence. So that's the way I think about

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leadership. Thank you for saying that. And I

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love that you put those words to it. Leadership

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has nothing to do with title or role. Now, and

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that may surprise some people. Yeah. But that's

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because they may think of leaders as they have

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a very small box about leadership. Right. So,

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Dusty, expound on that for me and help educate

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us. Where else are we leaders in our life? I

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like to think about it this way. If you have

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a leader, a person who is telling someone else

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to do, you are doing or amending your behavior

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because someone has directed you. A real leader

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has the opportunity to change how you behave

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based on how they show up. follow, one of the

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things I preach, one of the things I really study

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is in order to have impact and influence on others,

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you have to be able to lead yourself first. So

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when you're becoming a person of influence for

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yourself, Then there's a trickle out effect a

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ripple effect that creates influence and I don't

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care, you know like one of the most influential

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people that I've ever had the privilege to serve

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was the person who by title worked for me was

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my EA at a prior company for 17 years, but man

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when she whispered the entire Organization took

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notice and like I changed my behavior because

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of how she showed up. She was a leader Yeah,

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yeah, that's that's so cool And I want to encourage

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people listening right now. We're watching this

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to answer this question Where am I a leader?

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What area of life am I perceived as a leader?

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What area and I like do I want to be perceived

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as a leader, right? and What area of my life

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are others expecting me to be a leader? And really

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when we break it down, using some of the stuff

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you said, we can rephrase that question and say,

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where am I expected to influence the thinking

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of other people? Where am I expected or where

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can I help enroll people into a vision of what's

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possible? I love that you went there like into

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a vision of what's possible Because as I said

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a minute ago like you have to lead yourself first

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How you talk to others how you think about influencing

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others that same language that same philosophy

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that same approach? Applies to yourself. So like

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I love the way you reframe this. Hey, where am

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I supposed to lead others to a vision? Am I clear

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on that vision for myself and of myself? Where

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does my behavior need to change and amend in

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order to make that vision a reality? Because

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I can't cast a vision out for others if I haven't

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codified and defined it and I'm not following

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to it. I've got to make sure I really have that.

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Yeah, you've got to have that. If you don't,

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it's hard, right? You're just going through the

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motions and that's not leadership. Yeah. Yeah.

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I mean, when we think of the leaders that we

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respect the most, at least for me, these are

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people who are walking the talk, right? Yes.

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Yes. They are not armchair philosophers. They

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are, you know, the pavement where the rubber

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meets the road, right? They are walking the talk.

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They are doing the stuff themselves. And that's

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really what we're talking about is personal integrity,

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right? It really is and you know they not only

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do they walk the talk they know and recognize

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that they will have off days and they invite

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someone to call them out when they're not behaving

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the way they have said they want to behave and

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they'll be the first of a minute like I know

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I've screwed up a lot in life but you know the

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the leaders that I respect the leaders that we

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want to emulate and we want to be like are the

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ones who have high personal integrity like they

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show up the way they say they're going to and

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when they fail and we all do they invite the

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friction they invite the feedback because they

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know that that's how they get better okay yeah

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so let's let's go to this next Topic you just

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you just prepped the conversation for invite

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the friction. Tell me more You know one of my

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favorite Proverbs is iron sharpens iron and you

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have to be intentional in how you curate that

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Friction like you ask for the friction like we're

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not supposed to be comfortable We're not supposed

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to be you know going along and saying I've arrived

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we have that have someone who is challenging

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us, who is helping us be better. I think one

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of the great fallacies about leadership is that

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the leader has all the answers. The leader doesn't.

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The leader has the opportunity to ask the questions

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that allow you to triangulate on the truth. So

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when I think about the friction, I think about

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intentionally asking for someone to challenge

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my position. Based on what I know, this is what

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I believe. What am I missing? Where could I be

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wrong? How am I missing out on what a different

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perspective may bring to the table? And one of

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the things that we work with when working with

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leadership teams is we build cohorts where we

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intentionally create accountability. You know,

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people, human nature, they'll let themselves

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down first, right? You know, I will choose to

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sleep in and miss the workout or whatever it

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is. But the minute I have committed to another

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person, the minute I have told someone else,

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this is who I am. This is what I believe. This

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is what you can't expect. and give them permission

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to call me out when I do it, I won't let them

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down. Like I had that accountability and like

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some of the fiercest conversations that I've

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ever been part of is when someone was following

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through and giving me the hard friction I needed.

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I'm really enjoying this concept about invite

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to friction. I really appreciate this language.

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It's not language that I've used in the past,

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but this is a concept I'm really gonna incorporate.

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Because we all know what friction is. And friction

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is abrasive. Oh, it's just like, ouch. But I

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really invite you who are listening or watching

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this right now, man, really take this to heart.

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Take what does he's saying to heart invite the

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friction now. This is going to be a practice

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because if you are not someone who is used to

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Taking ownership and saying oh, that was me.

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I messed up. Oh, that was me I got that wrong

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or or if you're not used to people saying you

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were wrong or pointing out your Where you could

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have improved? That's going to be something that

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massively impedes your growth accomplishment

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and success in life. So I'm gonna Again, listen

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to what he's saying and I want to invite you

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to really assess yourself. Am I that person who

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invites the friction or do I recoil? Do I deny?

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Do I defend? Do I divert? Do I avoid? Because

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I'll tell you what, when I, and I'm going to

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use your term, when I decided to invite the friction

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into my life, whoa, things started to change

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radically. I'm the person in the room who now,

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oh that was me, I'll raise my hand, I messed

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up. Like I used to before I'd lie about it. Hmm.

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No, no, no, that wasn't me. It must been someone

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else No, no, that was me my mistake Yeah, I would

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I'm gonna jump in there. I'm guessing I can't

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speak for you, but I can speak for myself. There

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are times and seasons in our lives we are way

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more worried about what other people are going

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to think about us. So we lie, we don't raise

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the hand, whatever it is we do. But the minute

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we say, hey, I screwed up, I'm the one that,

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like we're leading, we're setting the example,

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we own the consequences of our behavior. Invite

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the friction, iron sharpens iron. The knife does

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not get sharper without friction. The car does

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not go faster without friction on the highway.

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Everything we do, everything we do in growth

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in life has a friction. And there are things

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that work against us. We have to break through.

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We have to break through. And so there's a wonderful

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book, The War of Art, where he talks about pressing

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through the resistance. That's friction. Like

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the world does not conspire to give you a tailwind

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the world conspires to give you a headwind and

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it's through the perseverance that you get the

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strength to meet the Next level I got I like

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to think in metaphors and one of the metaphors

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that we talk about a lot with leadership is you're

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just climbing a mountain and when you get to

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the top There's gonna be another one and you

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go down a little bit you go up again And you're

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always going through this cycle and there's always

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friction and that's okay. It's how you grow that's

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important and And then when you do it for yourself

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and you invite it, man, I'm not saying it's easy.

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It's powerful. It's uncomfortable. Sometimes

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it's very disturbing, but yes, it's powerful.

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Again, I'm a big fan of language, words matter,

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and I like what you just said a few sentences

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ago. One of the things I always say is life was

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always working out for my greatest evolution,

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right? But I want to put it in the words you

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just said, life is not, you said life is not

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something but a tailwind. Say that again, please.

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Yeah, life does not conspire to give you tailwinds.

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Yes. If you have headwinds, you must press through.

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Yes, exactly. That is so beautiful. Because when

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we get that headwind, it doesn't feel like life

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is working out for me. Doesn't look like it doesn't

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sound like it may not taste like it, right? No,

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no, no. But it is. That's the opportunity. And

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yeah, so life as it's conspiring for you is actually

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maybe giving you a huge headwind so that you

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can expand. Yeah, it really is. And so again,

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mental model that I like to think about the imagery

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is if you're familiar with the art of judo. And

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judo is a Japanese grappling art, martial art.

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And the way a great judo fighter wins is he redirects

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energy. He redirects the energy away. And so

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when we think about life and these challenges

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that come up for us in our leadership, in our

00:14:20.870 --> 00:14:24.090
business growth, in whatever it is, instead of

00:14:24.090 --> 00:14:26.919
trying to absorb it, and take the pain, take

00:14:26.919 --> 00:14:30.740
the hit. We find a way to redirect that energy

00:14:30.740 --> 00:14:33.139
and then seek what we learn from it. What I love

00:14:33.139 --> 00:14:35.779
so much about the judo metaphor is you can have

00:14:35.779 --> 00:14:37.860
a white belt get on the mat with a black belt

00:14:37.860 --> 00:14:40.220
and the white belt can kick the black belt's

00:14:40.220 --> 00:14:42.240
tail because he happens to have studied a lot

00:14:42.240 --> 00:14:45.279
of arts. He happens to be very experienced. You

00:14:45.279 --> 00:14:48.700
bow when you get on. You go at it hard. You bow

00:14:48.700 --> 00:14:51.419
when you leave and you have learned. That's embracing

00:14:51.419 --> 00:14:54.379
the friction, the opportunity to learn. What

00:14:54.379 --> 00:14:55.860
does this have to do with business? What does

00:14:55.860 --> 00:14:58.279
it have to do with leadership? It's a mental

00:14:58.279 --> 00:15:01.679
model. It's a mindset shift that you say, this

00:15:01.679 --> 00:15:05.620
is what's happened for me. I get to do this.

00:15:06.059 --> 00:15:09.159
Let me embrace this opportunity to be better

00:15:09.159 --> 00:15:12.240
and have higher degrees of impact and influence.

00:15:14.340 --> 00:15:18.659
Yeah, well articulated. So good. Gosh, I hope

00:15:18.659 --> 00:15:22.840
you all are listening and paying attention to

00:15:22.840 --> 00:15:25.460
this good stuff he's laying down. I'm feeling

00:15:25.460 --> 00:15:28.879
inspired right now. So thank you for this time.

00:15:30.500 --> 00:15:34.200
Dusty, we're coming up towards the end of our

00:15:34.200 --> 00:15:37.120
conversation here. But I want to know, and for

00:15:37.120 --> 00:15:39.080
those listening, maybe I want to work with Skye.

00:15:39.080 --> 00:15:41.330
I want to find out more about this. How do they

00:15:41.330 --> 00:15:45.409
reach you? And before you say that, what is it

00:15:45.409 --> 00:15:48.529
that you can offer people that do want to work

00:15:48.529 --> 00:15:50.830
with you? Like, what's the package or what do

00:15:50.830 --> 00:15:53.470
you help companies, do you help individuals enlighten

00:15:53.470 --> 00:15:56.590
us? Yeah, principally, we work with high performance,

00:15:56.870 --> 00:15:59.230
high functioning leaders who are trying to break

00:15:59.230 --> 00:16:02.110
through that friction point, that transition

00:16:02.110 --> 00:16:04.710
period from where they are to where they're going.

00:16:05.740 --> 00:16:08.440
three core pain points that leaders always feel.

00:16:08.720 --> 00:16:12.399
They feel isolated and alone. They feel like

00:16:12.399 --> 00:16:16.159
they're just stuck. They can't get the traction

00:16:16.159 --> 00:16:18.899
they want. Or they feel like they're the bottleneck.

00:16:19.019 --> 00:16:22.340
Everything ends up on their desk. They just like,

00:16:22.519 --> 00:16:26.820
why is this all saddling me? So as we work with

00:16:26.820 --> 00:16:29.679
leaders, we help build a system, a leadership

00:16:29.679 --> 00:16:33.389
operating system that they can install. in their

00:16:33.389 --> 00:16:36.110
system, in their business, in their life, we

00:16:36.110 --> 00:16:38.789
surround them with a cohort of like -minded leaders

00:16:38.789 --> 00:16:42.190
and we enable them to break through. It goes

00:16:42.190 --> 00:16:45.149
back to when you work on yourself, when you lead

00:16:45.149 --> 00:16:47.669
yourself, you can lead a team and you can influence

00:16:47.669 --> 00:16:50.529
and impact an organization. So we start from

00:16:50.529 --> 00:16:52.950
the inside to work out and we really follow the

00:16:52.950 --> 00:16:55.389
mantra of slow is smooth, smooth is fast. But

00:16:55.389 --> 00:16:59.009
when you do that, Man, you can create real change.

00:16:59.389 --> 00:17:01.490
So that's what we do. We do leadership group

00:17:01.490 --> 00:17:03.990
and leadership impact accelerators, put together

00:17:03.990 --> 00:17:06.670
cohorts of 12 like minded leaders, give them

00:17:06.670 --> 00:17:10.009
a system, the time and space to install it and

00:17:10.009 --> 00:17:12.769
help each other be accountable to that. One of

00:17:12.769 --> 00:17:16.089
the things is that those pain points resonate

00:17:16.089 --> 00:17:20.809
for folks. We have a wonderful quick assessment

00:17:20.809 --> 00:17:23.069
that you can take that will just give you as

00:17:23.069 --> 00:17:25.509
a quiz, hey, which one of those pain points is

00:17:26.129 --> 00:17:29.009
choking me out the most right now, and it's just,

00:17:29.009 --> 00:17:32.349
you know, clarity, excuse me, leadershipgapassessment

00:17:32.349 --> 00:17:34.910
.com. You can just go there, leadershipgapassessment

00:17:34.910 --> 00:17:39.069
.com, and take that non -question quiz, or you

00:17:39.069 --> 00:17:42.130
can just go to Arcus Group, A -R -C -Q -U -S,

00:17:42.130 --> 00:17:45.849
group .com, and we have tons of resources there.

00:17:46.230 --> 00:17:48.309
So, like, whether you engage with us or not,

00:17:48.609 --> 00:17:50.690
you know, our purpose and mission in life is

00:17:50.690 --> 00:17:53.559
to enable the success of others. And that's why

00:17:53.559 --> 00:17:56.420
I started this firm is I want to impact the lives

00:17:56.420 --> 00:18:00.000
of 10 million leaders. And so go find resources,

00:18:00.200 --> 00:18:04.200
go check us out, and lead better by leaving yourself.

00:18:05.059 --> 00:18:08.240
Right on. Well said. Thank you so much for your

00:18:08.240 --> 00:18:14.480
time today. My notebook here is full of notes

00:18:14.480 --> 00:18:17.579
and things you've said, so I love this. Things

00:18:17.579 --> 00:18:19.380
I haven't heard before. Invite the friction.

00:18:19.579 --> 00:18:23.460
Slow is smooth. Smooth is fast. Iron sharpens

00:18:23.460 --> 00:18:27.359
iron. All this is gold. Thank you so much for

00:18:27.359 --> 00:18:30.019
your inspiration and contribution today. You're

00:18:30.019 --> 00:18:31.759
welcome, Pleasure. It's great. I love talking

00:18:31.759 --> 00:18:34.799
about this stuff, as you can tell. It's always

00:18:34.799 --> 00:18:37.920
nice to be able to talk with someone who it resonates

00:18:37.920 --> 00:18:40.480
with, so thank you for that. Yeah, you bet. Alright,

00:18:40.660 --> 00:18:42.799
we'll have you back again for the long form.

00:18:43.920 --> 00:18:46.279
Ladies and gentlemen, Dusty Holcomb, thanks for

00:18:46.279 --> 00:18:49.059
being on Vision Pros, and now it's time for you

00:18:49.059 --> 00:18:51.380
to get out there. Be a source of kindness, be

00:18:51.380 --> 00:18:53.559
a source of contribution. You do have something

00:18:53.559 --> 00:18:56.319
to offer this world, and I believe in you. Thank

00:18:56.319 --> 00:18:58.240
you for being here today. I'm really happy that

00:18:58.240 --> 00:19:00.400
you tuned in to Vision Pros Live. I'm looking

00:19:00.400 --> 00:19:03.740
forward to seeing your reactions as these episodes

00:19:03.740 --> 00:19:05.420
continue to move forward. This is going to get

00:19:05.420 --> 00:19:08.000
more and more fun. We'll have more and more engagement

00:19:08.000 --> 00:19:10.059
as well. We'll invite people to participate in

00:19:10.059 --> 00:19:12.220
the show. And thank you for giving us your time

00:19:12.220 --> 00:19:14.539
and attention. Have an excellent time building

00:19:14.539 --> 00:19:17.019
out your vision and becoming a Vision Pro yourself.
