WEBVTT

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Hey everybody, welcome to another episode of

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Vision Pros. I'm your host and coach, Fletcher

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Ellingson, today on the show. I'm looking forward

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to this conversation with Mr. Francesco Hayes,

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who is living in the D .C. area. Francesco is

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the founder and CTO at Luxera, and we're going

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to get into what Luxera is in just a moment,

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but first, welcome to the show, Francesco. Yeah,

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yeah, it's a pleasure to be here. It's good,

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I'm looking forward to the call. Like I told

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you, we always like to start off with something

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that's feeling good, that's going well in your

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life because there's enough suffering out there.

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We don't even have to look for that, but let's

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practice focusing on something that's going well.

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What's going well in your life? What's a win,

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professionally or personally? I'd honestly probably

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say this most recent project that I've taken

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on here at Luxera. It was a big pivot from where

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I was originally. career -wise and having this

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opportunity come into my life and seeing the

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change that's already taken effect has been a

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huge win. Right on. So bring us up to speed then.

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What is Luxera? I've not heard of it before my

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conversation with you, so let's cue the listeners

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in on what that is. Yeah, so Luxera is a healthcare

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startup based out of the UK where we specialize

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in connecting people with healthcare clinics

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around the world. whether it be within your country

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or without more oftentimes than not, it's likely

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to be outside the country to receive more affordable

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health care. And so right now, like Sarah, we're

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starting off with cosmetic based procedures such

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as like hair transplants, Botox, you know, beard

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transplants, eyebrows, facelifts and dental.

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OK, so how did you get involved with this? Yeah,

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so that's a fun little story because before this,

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I was, I mean, I worked with startups before

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and I came on more with a contract role and would

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kind of help clean up a lot of the nuances that

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come with doing a rushed MVP. So I did a lot

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of the cleanup work there with different development

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teams. But this one was pre -development, so

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it was a little bit new. I got to actually come

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on full time, which was nice. So that made the

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connection through my cousin of all people who

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was talking to a friend of hers who is Nick.

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Nick Weeks, he's the CEO of Luxera. And they'll

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go on these trips and they were talking. They

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recently lost their developer. He had to leave

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on his own accord due to some emergencies. And

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they were looking for another developer. And

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she was just like, well, if you can convince

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my cousin, I think he'd be the right fit. And

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so we got into contact. Nick shared the vision

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and shared kind of what this project was. And

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I was just like, oh, my gosh. All right. Like,

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what can I do to be a part of this? Because this

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is something that I can see myself using later

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down the line. And obviously, like, it's clearly

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going to make an impact on a lot of people's

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lives. Yeah, and because there's, as everybody

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in the U .S. knows, there's a big problem with

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the healthcare system being that it's out of

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reach financially for most people, yeah? Yeah.

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I mean, especially the type of procedures you're

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talking about. You were talking to me pre -show,

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like, you know, a hair transplant can be anywhere

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between $30 ,000 and $60 ,000. Is that accurate?

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Yeah. Yeah. So hair transplants here in the U

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.S. will run you close to thirty sixty thousand

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dollars to be done by like, you know, a reputable

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clinic individual. And even then you're looking

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at least at a minimum of thirty thousand dollars.

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And that's just for the first time. You know,

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like I was saying before the show, that's if,

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you know, they get it right. You know, that's

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not counting post care. That's not counting if

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they did something wrong and they have to fix

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it. A lot of these clinics will will charge you

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twice and or have some other form of incentives

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that you have to cover. And so what you're saying

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is Luxera is a company that hears what your need

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or desire is in the realm of health care. And

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then it matches you with companies that can deliver

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that outcome. And they may be in different parts

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of the world. Is that accurate? Yeah. Yeah. So

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the way the platform works is we we onboard you.

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by asking you a number of questions to further

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get a rough idea. You'll upload some pictures

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of yourself. We'll take those, we'll scan them,

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and then we'll recommend you the clinic that

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specializes in based upon what phase of whatever

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kind of procedure you're trying to get. Keep

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consistency here with hair transplants being

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one of the first ones that we're starting out

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with. Depending on where your hairline is, different

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what they call Norwood scale levels. maybe some

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of your viewers might have seen it if they've

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ever gone to like a different website or trying

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to different hair loss products they'll ask you

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like where your hairline is and based upon you

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know the shape and progress will depend on where

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you are on the norwood scale based upon that

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and what type of hair curly you know thin straight

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all determines what you know the what best fit

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will be for you also depending on like Whether

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you're able to travel or not and how far you're

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willing to travel and what countries you're comfortable

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with traveling to. All things that we try to

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take into consideration and sharing because,

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you know, we want our users to be comfortable

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and we want them to feel safe. That's one of

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the things that we are trying to tackle, you

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know, being this knowledge base of informing

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people of some of the risks that do come with

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traveling outside the country, but also mitigating

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a lot of that risk that comes with it. Um, and

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making sure that like, you know, just because

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they're a hair clinic doesn't mean that they

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might specialize in every, you know, form of

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hair, you know, there are different clinics that

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are better than others. And, and we at Luxair,

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you know, we have a team that, that goes out

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and works with these clinics and figures things

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out and make sure that, uh, they're being kept

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up. And, uh, you know, we do our best to make

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sure that what you're being recommended is the

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best fit. Got it. So this show is called Vision

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Pros, right? And I define a vision as a clarified

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story in the mind with the intent of bringing

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that into the physical realm. So what I want

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to know from you is what is your vision? Yeah,

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you know, when I first kind of started working,

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I started my first business. My whole kind of

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spiel was just like, I want to experience this

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world and I want to see every end to it. I see

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this world as like a gift and almost like if

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I'm not doing my best to go and experience it,

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it's almost like taking it for granted. And so

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that's where kind of like where things really.

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came to and eventually that developed into just

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like you know as i started to explore and travel

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more um as my business grew and i was able to

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afford such uh luxuries um i found myself like

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all right how can i make this a better place

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like what can i do and there's so many different

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ways to go about it you know different levels

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of service different different forms of products

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there's there's so many problems um and not always

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are they just like right in front of your face

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you know However, you want to consider it as

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making the world a better place. That's that's

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I think is very much on a personal level. But,

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you know, with the kind of teams and projects

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that I was given, I always made sure that they

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had some form of making the world a better place,

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you know, depending on whatever they were building.

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Currently, my vision now is just to with this

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project coming on full time that giving everything

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to it is to help. change our way of thinking

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for healthcare. You know, I feel like here in

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the US, we're very much under the impression

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that, you know, US is like the number one. I

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don't want to go anywhere else. Like, it's not

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safe. Healthcare isn't the same kind of deal.

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And there's part of that. that it can be true

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for different countries, but there's a lot of

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countries out there where the healthcare level

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is the same, if not better. And that was something

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that I realized as I was traveling and meeting

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with different clinics around the world. You

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know, the big eye -opening part was when we went

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to Turkey, obviously. Turkey is very much known

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for their hair transplants, people traveling

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out there. my perception as an American to going

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to Turkey was, you know, I wasn't really sure

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what it was going to be like, let alone the hospitals

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and some of the clinics there. And when I went

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into one of these clinics, I was just like, oh

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my gosh, this is so nice. I feel like I'm in

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like a sci -fi movie or something. They had like,

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you know, one of them had like a holographic

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display. It was insane. And it was very clean,

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very nice. The customer care was top of the line.

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it just blew me away and so um when i saw that

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i was just like people need to know about this

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and you know there's no reason for us especially

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like as we become more and more of a connected

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world for us to feel like the sense of being

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married to just one location when there are plenty

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of other locations that can offer you know depending

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on where you are in life you know financially

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or whatever affordable if not better care for

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you yeah got it okay so so I'm going to go back

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to this question, what's your vision? What I

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heard you say a couple times between the lines

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was you want to make the world a better place.

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Yeah. And that can be something that you can

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focus on no matter what you're doing, right?

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Yeah. Whether you're building a startup, whether

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it's in your marriage, whether it's as a parent,

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whether it's as a traveler of the world, we can

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all seek. to make the the world a better place

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and that's what sounds like you're saying part

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of your vision is just yeah yeah i'd say you

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know as cliche as it is i definitely believe

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that's what my vision is you know obviously right

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now the luxer is with my vision right now it's

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with luxer to help make the world a better place

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by providing more affordable health care options

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you know outside of outside and through the world

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by connecting individuals through that um 10

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years down the line that could change yeah in

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the end the the commonality and uh recurring

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thing will definitely be like what's going to

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help what's going to help people what's going

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to help make this place better so so there might

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be some people listening out here they're like

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hey this sounds kind of cool like i've been thinking

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about hair transplants right or i know somebody

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who is thinking about it um this is a very common

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thing um in our world uh but what they may not

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have considered is going outside of their country

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in order to do that so in a nutshell what does

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it look like to work with you all i mean and

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where might you be connecting to what other countries

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might you be connecting these people yeah so

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right now um you know this is very early startup

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phase so most the clinics that we've onboarded

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are strictly in greece we have a couple in turkey

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uh that we will refer people to but for the most

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part uh greek the greek clinics is where we'll

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be sending people um you know the journey you

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know with us is going to be very much different

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to where some of these individuals might have

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seen if they've looked for hair transplants right

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now You know, the form of getting a hair transplant

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is one by either catching them on TikTok or Instagram

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Reels or whatever and connecting via messaging

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and then communicating through WhatsApp. All

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the process is pretty much done through WhatsApp.

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And that's when we kind of saw it's like, OK,

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like this can be fixed. This can be streamlined.

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And this can, you know, one, this will help.

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the patients. And this can also help the clinics.

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One, they're just not having to go through WhatsApp.

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There's not many Americans I know that have a

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WhatsApp anyways. And also when you do these,

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when you go on these ventures, a lot of times

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they will have you travel with cash. Not everyone

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may feel comfortable with traveling with cash.

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A bunch of red flags here. She's like, all right,

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we can fix this. We can do this. Right. And so

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when it comes to like working with Luxera, you

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know, you'll be on board to the platform. You'll

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be recommended, you know, depending on the questions,

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the set of clinics, you'll be able to view the

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before and afters from their patients, see their,

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the reviews as the reviews grow and develop on

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the platform. Cause we're doing our best to make

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sure like, you know, obviously we're, we're doing

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our best to make sure that we're finding these

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top and clean clinics. Um, but obviously there

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are tons of clinics out there who will make reviews

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as we see with any small business, you know,

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they'll just make fake reviews. And so, um, you

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know, we're having that set of controls where

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like, all right, you know, verified reviews from

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the platform kind of deal before and afters,

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they can provide a different about what's their

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procedure. Cause their process. It can vary depending

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on where you're at with whatever, depending on

00:14:28.409 --> 00:14:30.129
the procedure for hair transplant, depending

00:14:30.129 --> 00:14:31.850
on how far back your hair is or how much you've

00:14:31.850 --> 00:14:34.769
lost. But the consistent part is, you know, you

00:14:34.769 --> 00:14:37.169
go on, you'll message them. They'll give you

00:14:37.169 --> 00:14:43.169
a quote. You'll be able to pay that quote online

00:14:43.169 --> 00:14:45.590
through our platform. We'll hold on to the funds

00:14:45.590 --> 00:14:49.490
for security. And then you'll book your ticket.

00:14:50.059 --> 00:14:52.220
A lot of times they have different packages to

00:14:52.220 --> 00:14:54.179
where they'll offer. Sometimes they'll include

00:14:54.179 --> 00:14:57.159
flights other times. But for the most part, they'll

00:14:57.159 --> 00:15:00.519
often include a hotel and, you know, picking

00:15:00.519 --> 00:15:03.039
you up from the airport, taking you to and fro.

00:15:03.259 --> 00:15:05.379
A lot of times it's all included in these packages.

00:15:06.039 --> 00:15:09.860
So you'll send them your ticket if you're buying

00:15:09.860 --> 00:15:12.500
the ticket or if they're buying it. And then

00:15:12.500 --> 00:15:15.360
it's just a matter of then going up to the flight,

00:15:15.460 --> 00:15:18.159
flying over. They pick you up in this nice van

00:15:18.159 --> 00:15:22.019
or. car whatever it may be they take you they

00:15:22.019 --> 00:15:23.820
walk you through the process you go through it

00:15:23.820 --> 00:15:26.740
all um when you arrive there's normally some

00:15:26.740 --> 00:15:29.039
forms that you have to sign all those are scanned

00:15:29.039 --> 00:15:31.100
over to us that way we're tracking the process

00:15:31.100 --> 00:15:34.240
seeing how far you are there are multiple checkpoints

00:15:34.240 --> 00:15:37.840
throughout to where you the user uh and patient

00:15:37.840 --> 00:15:39.639
will be able to be like all right this is where

00:15:39.639 --> 00:15:42.240
i'm at like have you signed the consent forms

00:15:42.240 --> 00:15:44.639
you can hit check we'll be notified that okay

00:15:44.639 --> 00:15:47.100
they're at this phase there's like all right

00:15:47.100 --> 00:15:49.399
it's surgery day you know the clinic will be

00:15:49.399 --> 00:15:54.100
sending in updates to the platform also so you'll

00:15:54.100 --> 00:15:56.879
be with someone every step of the way got it

00:15:56.879 --> 00:16:01.299
um and then once the procedure is done they will

00:16:01.299 --> 00:16:03.279
send us the pictures you'll confirm that they're

00:16:03.279 --> 00:16:07.480
it's obviously you and once we've confirmed that

00:16:07.480 --> 00:16:09.580
the procedure was successful and everything was

00:16:09.580 --> 00:16:11.080
good then we release the funds to the clinic

00:16:11.080 --> 00:16:15.840
they get their paid and you fly on back and everything's

00:16:15.840 --> 00:16:18.379
good to go thanks for taking the time to walk

00:16:18.379 --> 00:16:22.379
us through that but i think all over no no sorry

00:16:22.379 --> 00:16:26.259
uh what i my takeaway my biggest takeaway with

00:16:26.259 --> 00:16:30.679
what your company is doing besides just actually

00:16:30.679 --> 00:16:35.000
connecting the client to the clinic is what you're

00:16:35.000 --> 00:16:38.720
doing is providing a high level of certainty

00:16:38.720 --> 00:16:42.179
yes right i mean that's that's really what you

00:16:42.179 --> 00:16:44.580
guys are doing we're making a connection and

00:16:44.580 --> 00:16:48.789
we're helping you feel certain that this is all

00:16:48.789 --> 00:16:52.289
legitimate and it's going to go well, which is

00:16:52.289 --> 00:16:57.389
huge, right? Because when people don't have a

00:16:57.389 --> 00:16:59.330
high level of certainty, they're not going to

00:16:59.330 --> 00:17:02.549
follow through with the action. So just the way

00:17:02.549 --> 00:17:04.670
you were able to stair -step us through that,

00:17:04.769 --> 00:17:07.269
make sure that they know that there are all these

00:17:07.269 --> 00:17:10.210
checkpoints in place, the funds aren't released

00:17:10.210 --> 00:17:14.269
until the deliverables occur, all that kind of

00:17:14.269 --> 00:17:16.539
stuff, right? creates a sense of certainty for

00:17:16.539 --> 00:17:18.619
the client and they're like, oh yeah, okay, let's

00:17:18.619 --> 00:17:21.559
do it. Yeah. Yeah. You know, that level of certainty.

00:17:23.299 --> 00:17:26.440
And also one of our biggest missions too, is

00:17:26.440 --> 00:17:29.619
really just to be a, be a knowledge base to inform

00:17:29.619 --> 00:17:34.599
potential patients and users, just like what

00:17:34.599 --> 00:17:38.619
this entails. Because you may find that like,

00:17:38.720 --> 00:17:41.180
Hey, this is not something for me and that's

00:17:41.180 --> 00:17:43.779
okay. In the end, we want you to be comfortable

00:17:43.779 --> 00:17:47.369
as a user. um as a patient as you're traveling

00:17:47.369 --> 00:17:51.250
outside because that's a lot of people aren't

00:17:51.250 --> 00:17:53.349
maybe familiar and or comfortable doing that

00:17:53.349 --> 00:17:56.789
let alone having a health procedure done a surgery

00:17:56.789 --> 00:18:00.190
maybe even so we want to make sure we do our

00:18:00.190 --> 00:18:05.750
part in educating the user and also um you know

00:18:05.750 --> 00:18:08.670
mitigating as much risk as we realistically can

00:18:08.670 --> 00:18:12.009
yeah right on um so if somebody's interested

00:18:12.009 --> 00:18:15.000
in this so like yeah i want to talk to these

00:18:15.000 --> 00:18:17.460
people about this how do they how do they reach

00:18:17.460 --> 00:18:21.099
out to you yeah so right now we are we're in

00:18:21.099 --> 00:18:23.980
our early stage of setting up so if you're someone

00:18:23.980 --> 00:18:26.140
who's wanting to do this uh you're very fortunate

00:18:26.140 --> 00:18:30.680
because for our first handful of our first like

00:18:30.680 --> 00:18:34.700
a couple 50 to 100 users we will be joining you

00:18:35.529 --> 00:18:37.690
on board so we'll have some part of the team

00:18:37.690 --> 00:18:40.049
with you throughout the entire process you can

00:18:40.049 --> 00:18:42.630
either reach out to me on my social platform

00:18:42.630 --> 00:18:46.089
or also just through the actual website um there

00:18:46.089 --> 00:18:50.730
should be yeah it's luxera .com l -u -x -x -e

00:18:50.730 --> 00:18:54.829
-r -a .com you can sign up or fill out the email

00:18:54.829 --> 00:19:00.289
form um like i said this is very much you know

00:19:00.289 --> 00:19:03.369
you're being It's an early startup, so you get

00:19:03.369 --> 00:19:05.490
to be a part of this journey and help kind of

00:19:05.490 --> 00:19:08.630
flesh things out in the beginning for the future

00:19:08.630 --> 00:19:10.950
set of users. So it's an exciting time to join

00:19:10.950 --> 00:19:16.730
us. And that again, that website is LUXXERA .com,

00:19:16.789 --> 00:19:21.509
Luxera .com. All right. Hey, Francesco, we're

00:19:21.509 --> 00:19:23.970
out of time here, but thanks so much for joining

00:19:23.970 --> 00:19:27.089
me today. Really intriguing what you're what

00:19:27.089 --> 00:19:29.250
you all are doing here. And I wish you all the

00:19:29.250 --> 00:19:31.789
best. Yeah. Yeah. Thanks. It's been a pleasure.

00:19:31.890 --> 00:19:34.410
Thanks. All right. Take care. Thank you for being

00:19:34.410 --> 00:19:36.369
here today. I'm really happy that you tuned in

00:19:36.369 --> 00:19:38.990
to Vision Pros Live. I'm looking forward to seeing

00:19:38.990 --> 00:19:42.049
your reactions as these episodes continue to

00:19:42.049 --> 00:19:43.750
move forward. This is going to get more and more

00:19:43.750 --> 00:19:46.069
fun. We'll have more and more engagement as well.

00:19:46.089 --> 00:19:48.069
We'll invite people to participate in the show.

00:19:48.130 --> 00:19:50.190
And thank you for giving us your time and attention.

00:19:50.450 --> 00:19:53.109
Have an excellent time building out your vision

00:19:53.109 --> 00:19:54.509
and becoming a vision pro yourself.
