What's up, everybody? Welcome into another episode
of Vision Pros Live. I'm your show host, Jackson
Callum, founder and CEO of First Class Business.
And I'm excited to have Justin Boyd on today
because he's got one of those ultra promises
that visionaries and business owners need desperately.
And it's very hard to find the providers that
are able to fulfill on that promise. So Justin
and I just met. um i'm like one of the hardest
ball people probably when it comes to the subject
because of our experiences in the past with those
who can help us on the financial side of our
operations and so we're going to have a discussion
with him about just his vision you know what
he's up to we're not going to dive too much into
the nuts and bolts of like how he goes about
what he does because we we want to get to know
the who first um and i want to get to know what
why why he does what he does um in addition to
that i'll give a shout out to some of the people
in the past who've helped us in similar services
um because it you know again i want you to be
prepared to interview people the right way it's
about protecting your vision it's about setting
up what you need for that infrastructure so we
started first class business with cameron williams
at the helm as our i guess you'd call it fractional
cfo of kinley accounting One thing that guy does,
he sent me cookies that were to die for, by the
way. And in addition to that, he really does
know his systems. And we were in a position where
we wanted to scale faster and have somebody who
could help us scale for our clients as well.
And shortly after that. One of my good buddies
who served a mission in San Antonio, Texas and
met him that way, ended up doing a very similar
process and following a very similar program.
His name is Zach Johnson of Discovery Bookkeeping.
Both of these individuals are individuals that
I recommend taking a look at. They both have
their own strengths and their processes. And
what they do, I'll also mention Mike Tortorici
of Well Done Taxes. I've worked with him for,
well, his mom worked with my mom for the last
40 years. And now he does kind of the same thing.
So he's the person I turn to for taxes and for
financial realities. Mike is a great guy. Not
as streamlined and scalable. So, again, we're
always looking for entities that are able to
streamline and scale. There's one other provider
that we turned to that was very close to those
matters. I'm not going to mention his name. You
can just look back in our past to see who that
might be. But that person has ended up on our
blacklist. Again, there are good, bads, and uglies
related to the financial realities of trying
to bring a vision together. So I speak about
this with a sense of reverence and a sense of
sacredness, knowing that you've really got to
take Michael Gerber's, the email to heart when
it comes to hiring somebody in finances and really
understand the process enough so that you're
not delegating by abdication. Make sure you're
delegating by understanding that process. And,
again, we're going to have more vision today.
But if you feel drawn to Justin, of course, reach
out to him. He's somebody I'm going to be talking
to afterwards as well and seeing is this the
guy who actually brings together what everybody
promises that they do. So before I bring Justin
back on, a few more resources for you. Home Studio
Mastery by Junaid Ahmed. He builds amazing podcast
studios. I'm here in Ecuador. I don't really
do the theatrics of a fancy studio on my side,
but I do need the right microphone. I do need
my setup to be great. It is nice to have him
in my back pocket when I need him. I just introduced
him to Dr. Justin and Shannon Pierce to upgrade
their studios. Went and built a studio with him
in Atlanta that was a $50 ,000 studio. He's a
top 2 % podcaster globally, so he also understands
how to drive success. I highly recommend you
to meet him. He's a great friend of mine. Then
there's Dr. Danny Brassell, who's become one
of my best friends over the last year. He's one
of the world's best educators. who has children
that's listening right now or is in the education
space he's one of the world's best educators
and he teaches parents how to inspire their children
to love how to read the type of of impact that
he's making in the world is going to have wonderful
impacts for generations go check out the reading
habit with dannybrassell .com and then there's
the water project the water project is an entity
that we actually just donate to every month i
don't have an affiliation with them but when
i found out there's millions of people in this
world who don't even have access to clean drinking
water, it just impacted me. It hit me. And I
was like, dang, I've never been thirsty in my
entire life. What would it be like if my kids
had to leave school and go get water? If I had
to leave work to go get water? My friends, we
have an opportunity to bless the lives of millions
of people in ways that, again, we take for granted.
My hope is that even if you can't commit financially
to helping the Water Project, that you'll bring
their website up with friends or family, maybe
over dinner, maybe over lunch. Just talk to them
about it. You never know. Talking about that
with the right person could lead to that person
investing $10 ,000 in those entities. We're talking
about making a generational impact that helps
people for decades by building a sand dam or
a borehole well. They actually show you the process
of the project you invest in coming to fruition.
It is one of the coolest things that I've ever
seen. Now, there's 8 billion people to help in
this world, so if you know of another cause,
Drop it in the comments. Let us know what that
cause is, because I will take a look at it personally
and I will see what I can do to help out if it's
something that inspires me. And really, I hope
that's what this life is about is helping other
people. So without without further ado, let's
get Justin on here and help each of you and talk
about his vision of finances and what he's up
to in life. So, Justin, welcome to Vision Pros
Life. Thank you. Yeah. Thanks for having me.
Appreciate it, Jackson. Yeah, absolutely, man.
So we can dive right back into where we are.
We can even pivot the direction of the vision,
however you'd like to do that. I will ask kind
of more about the story behind what you're doing
and what your why is. I'll combine both those
for you. We'll just complicate it. Why don't
we? Yeah, exactly. The why is because there are
so many businesses out there. like small businesses
and i think it's going to be even more the case
going forward here with just kind of the way
the world is going and you know at least in america
you know people are losing their jobs and trying
to figure out what am i going to do how do i
you know make ends meet a lot of people trying
to start their own business out of necessity
or out of just you know following their passion
but there's a big lack of financial education
out there at the same time we do have chat gpt
we do have a lot of ai stuff that's helping out
But if you don't have it trained right, if you
don't really know what to ask or do it the right
way, you can be misled as well, just like you
can be a human being. And so and combined with
that is just there is a lot of lack of trust
between people and things like that, especially
as it relates to things like finances and other
things where people have been or can be taken
advantage of. Right. So so I guess the why is
to just be a beacon of trust that people can
come. Talk to talk to you, you know, and feel
like, hey, I'm going to they're going to meet
me where I'm at. They're going to be OK. It's
not going to be embarrassing, but I can be honest
about where I am and really help them feel confident
that they can do it. Encourage them that, hey,
you can do you can do it and I'll try to help
you as best I can along that journey. And so
I think just providing that trust is something
that is really, really needed in that in this
area. Cool, man. And I haven't asked this question
in a long time, but it is one of my favorites
to ask people. And given your qualifications,
I think it's a very prudent question. Feel free
to shoot the question down, Justin, because I'm
going to lead the witness with it. Or feel free
to double down and say like, nope, I see where
you're coming from on this. Justin, why do leaders
hide from funding their visions? From funding
their visions. Honestly, well, from what I've
seen, and again, I haven't seen it all, but I
think a lot of them are not confident in what
their vision is or they think that they're going
to get dissension from it or not get support
from it. So that's, I think, the biggest thing
that I've seen. And I would say, you know, if
I put myself in that bucket, too, it's like,
what if it fails? What if it doesn't come through?
Am I going to am I going to be able to make it
happen? So I would say that's that's the biggest
thing that I've seen is just that lack of confidence
in it of yourself where it's like I believe in
it. But I'm also scared that, you know, as soon
as I have to put money behind it and put it out
there, you know, that something might go wrong.
Right. So, yeah, huge, huge, huge. And I think
it's so important because it's kind of like somebody
who walks tightropes. You can't jump onto that
thing nervously or like slow and like scared.
That ain't going to work. That's not going to
happen. And so I would like to ask the next question.
And since it sounds like we're kind of in agreement
that some people have fear of failure, some people
have probably even fear of success. Some people
just don't know what to do with it. So in that
case, how do leaders then? lean into funding
their vision um you know funding it is important
and if it's not just tell me it's not important
but um if it's important to fund how do you how
do you as a leader lean in confidently and find
your vision yeah so i mean from from my standpoint
what what we help people do is put data and you
know financial uh patterns around it as far as
like hey this if you do this here's what it's
going to look like and they can get better headlights
into what is that going to take and what things
have to fall in place to make that work what
assumptions have to work and to also look at
hey here's best case scenario but here's also
worst case scenario put some different viewpoints
out there to say you know if things don't all
fall into place here's what it might look like
to get them comfortable with the guardrails of
like oh if it does not go exactly perfect that's
not the worst case in the world and things aren't
going to fall apart also to talk to people that
have done it before and also talk to you know
the people that are investing in them or or whoever
that may be to figure out what their expectations
are but really to try to you know what we do
is try to take the emotions out of everything
and replace that with data or history and and
remind them like hey we can use this data to
make decisions and also you've done stuff like
this before let's point back to things that you've
done before where you've put your money where
your mouth is and succeeded so what's to say
you can't do it again right Cause I, you know,
especially again with myself, if I want to put
myself at the center of it, I constantly forget
about all my successes. Everything I do doing
going forward is like, no, it's going to be,
it's not going to work. It's not going to work.
And it's, you have to pause and be like, you
know, it's the gap in the game. Like where, where
have I come? What have I already accomplished?
I can do that again. And if I need some data
around that to make a more competent decision,
great. But most likely you've done something
like this before. True that. And I love that
you use the analogy of headlights. and shining
the light on where you're going, what's ahead
of you, what's possible with that. I'm going
to use a silly analogy on entrepreneurs, but
if you're launching a business model and your
goal is, oh, I'm going to open a Christian bookstore
with a vape. section, um, and a barbershop and
a burger stand next to it. You know, it's like,
maybe you should ask chat GPT a little bit about,
should you do that or not? Um, as well as people
like Justin and myself, um, verifying the business
model, um, you know, making sure that you've
done your market research, um, making sure that
you know what you're getting into. It's, it's
super important to, um, plan and prepare for
that. Um, so that you don't later have to repent
and repair, um, what it is that you. strive to
launch so well we'll lean out of these questions
a little bit into um your world justin justin
if there's a a question that you either haven't
gotten in podcasting or that you've gotten on
the show and you're like dang that's the question
that everybody should ask what is it man what
should we be asking you um in terms of just our
company or in terms of like what i'm seeing out
there or what what are your thoughts Just anything
you need, my friend, whichever direction you
want. I mean, I know that the vision pros for
listening in, all of you are in control of what
you gain out of this. You gain out of this what
you want to. And Justin, I think what you speak
is going to probably help somebody no matter
which direction you go. So what do you feel inspired
to go to? Yeah, I think I mean, the people the
question that I like that comes from people is
like, what what does. What should this look like?
What should success look like? And not to define
it as like that there's one answer, but I think
what people are always wondering is how am I
doing? I want some affirmation of what I'm doing
is good or successful in the loose sense of like
I should be where I'm expected to be with my
situation. And if I'm not, I want to know about
it and I want to help correct it. but there's
a lot of business owners just you know working
so much in the business and not as much on the
business and they're running 24 7 just trying
to you know keep all the keep all the strings
together and keep you know keep everything operating
and they don't have a sense of they kind of lose
the sense of where they're going they kind of
lose the sense of where they've been how far
they've come and they just want to feel like
hey am i am i actually succeeding do i do i have
some data that tells me yes i'm actually moving
this thing in a positive direction let's say
um and it's not all for knots and i'm not just
spinning my wheels and and feeling stuck even
though i might be emotionally so so to put some
again take the emotions out of it to give them
some reassurance of this is what you've done.
Because I've run into business owners that they
have no idea that they've either gotten a lot
worse or a lot better year to year. And it's
like, hey, let's highlight those successes and
let's try to replicate those. But they don't
necessarily take the time to do it or they don't
know how to understand what those metrics are
that I should be looking at. But just asking
yourself and your business to try to take a step
back, look at where you've come from. Again,
and kind of where you're going. And if you can't
determine, you know, what that data is or what
those measurements are for success or progression
or, you know what I mean? It's not about perfection.
It's about progress. How do I how do I get that
so I can feel good about what I'm doing and I
can double down on that and I can pull back from
some other areas that might be detracting from
the business. Just to get a sense of that is
can be huge for for the business owner mentally
and emotionally. If you know, you know. All right.
Those of you visionaries who are far enough along
that success is actually like happening, but
you're maybe stuck in that grind and that hustle
mode. And you know exactly what Justin's talking
about. For those of you who may be a bit newer
and haven't quite tasted that and feel like maybe
a little bit of despair or maybe like, I don't
know when I'm going to get there. I'm sure one
example. of something similar to that so we worked
with f5 mortgage back when we very first started
this company and they had been in business for
a year and the business owner was actually doing
quite well but he didn't feel like he was um
and how he felt lost and exactly what justin's
describing and um one of the things that he wanted
to do was shut down his call center in the philippines
and i was like just give me three days to run
some numbers on this and so i ran some numbers
in the call center after getting some metrics
from about what was uh what were his performance
rates what uh was his profit margins what did
that look like and it turned out that on this
system he was spending about seven thousand per
month on it and he was making thirty two thousand
and direct take home roi and i'm like dude don't
shut this down he's like well you know he's so
stressed with the management of it and trying
to do it as kind of a solopreneur mindset i was
like look let me train them I'll spend one hour
per week with them. I won't take a lot of time.
And I'll find out what's going on. We'll fix
some things. And he's like, all right, fine.
And so I jumped in. I listened to some phone
calls that they did. And I realized nobody knew
how to talk about the brand. And so even though
they were doing really well financially, there
was still a lot of opportunity to optimize. And
so I went into the next training. And I trained
the team on how to talk about the brand. And
people would say, wait, I thought I talked to
Rocket Mortgage, what's F5 Mortgage, and blah,
blah, blah. So I went into that training. And
that very week, they all went. from a 1 % transfer
rate to a 4 % transfer rate. And the top performer
went from a 4 % transfer rate to a 16 % transfer
rate. And so we saw not only a massive potential,
well, not only a massive increase, it went from
$32 ,000 with a $7 ,000 spend to $100 ,000 plus
on the $7 ,000 spend. Now we knew that this other
person, all I had to do was talk to them now
and find out what are you doing to make a 14%.
Transfer rate instead of 4 % so these are the
these are the types of moves that can be made
for your business When you're talking to people
who know how to, well, who have the time to get
into the details. Whereas you as a visionary,
you've got a thousand things on your plate and
it can be very hard to do alone. So I'm all about
people like Justin Boyd coming in and helping
businesses with growth. I'll give you the final
word, Justin, to wrap up. But before I do that,
if you see that button up there, my friends,
it says be our guest and you've got a vision,
you want to come share it with us. Click the
button, book your appointment, come join us on
the show and talk about what your vision is,
how you're helping people out. So Justin, final
cookie, fortune cookie words. you got for us
yeah just i mean it comes back to just believing
in yourself and following your own vision right
and and figuring out how to how to make money
around that and delivering that to the world
and and it's not all about the money it's about
delivering it to the world and you'll if you
do if you do if you follow your passion you're
going to find a way to, you know, the money's
going to follow if you're doing the right thing.
So absolutely, you know, don't hold back. Be
smart about it, but don't hold back and make
sure it gets out there because we need it all.
So we need all those visions out there. We really
do. And so to double down on what Justin said,
money is a vehicle. And it's a very, very valuable
vehicle to use to propel your vision. We'll see
you guys all on the next episode of Vision Pros
Live. Take care. Bye -bye. Thank you for being
here today. I'm really happy that you tuned in
to Vision Pros Live. I'm looking forward to seeing
your reactions as these episodes continue to
move forward. This is going to get more and more
fun. We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision
and becoming a vision pro yourself.