WEBVTT 00:00:00.000 --> 00:00:01.639 What's up, everybody? Welcome into another episode 00:00:01.639 --> 00:00:03.680 of Vision Pros Live. I'm your show host, Jackson 00:00:03.680 --> 00:00:05.740 Callum, founder and CEO of First Class Business. 00:00:05.940 --> 00:00:08.179 And I'm excited to have Justin Boyd on today 00:00:08.179 --> 00:00:11.000 because he's got one of those ultra promises 00:00:11.000 --> 00:00:14.699 that visionaries and business owners need desperately. 00:00:14.939 --> 00:00:17.640 And it's very hard to find the providers that 00:00:17.640 --> 00:00:21.260 are able to fulfill on that promise. So Justin 00:00:21.260 --> 00:00:24.039 and I just met. um i'm like one of the hardest 00:00:24.039 --> 00:00:26.320 ball people probably when it comes to the subject 00:00:26.320 --> 00:00:29.199 because of our experiences in the past with those 00:00:29.199 --> 00:00:31.780 who can help us on the financial side of our 00:00:31.780 --> 00:00:34.460 operations and so we're going to have a discussion 00:00:34.460 --> 00:00:36.619 with him about just his vision you know what 00:00:36.619 --> 00:00:38.359 he's up to we're not going to dive too much into 00:00:38.359 --> 00:00:41.140 the nuts and bolts of like how he goes about 00:00:41.140 --> 00:00:44.609 what he does because we we want to get to know 00:00:44.609 --> 00:00:46.969 the who first um and i want to get to know what 00:00:46.969 --> 00:00:49.549 why why he does what he does um in addition to 00:00:49.549 --> 00:00:51.329 that i'll give a shout out to some of the people 00:00:51.329 --> 00:00:53.070 in the past who've helped us in similar services 00:00:53.070 --> 00:00:55.070 um because it you know again i want you to be 00:00:55.070 --> 00:00:57.969 prepared to interview people the right way it's 00:00:57.969 --> 00:00:59.570 about protecting your vision it's about setting 00:00:59.570 --> 00:01:01.789 up what you need for that infrastructure so we 00:01:01.789 --> 00:01:04.489 started first class business with cameron williams 00:01:04.489 --> 00:01:07.569 at the helm as our i guess you'd call it fractional 00:01:07.569 --> 00:01:11.219 cfo of kinley accounting One thing that guy does, 00:01:11.260 --> 00:01:13.799 he sent me cookies that were to die for, by the 00:01:13.799 --> 00:01:16.680 way. And in addition to that, he really does 00:01:16.680 --> 00:01:19.060 know his systems. And we were in a position where 00:01:19.060 --> 00:01:20.739 we wanted to scale faster and have somebody who 00:01:20.739 --> 00:01:23.219 could help us scale for our clients as well. 00:01:23.599 --> 00:01:26.420 And shortly after that. One of my good buddies 00:01:26.420 --> 00:01:28.900 who served a mission in San Antonio, Texas and 00:01:28.900 --> 00:01:31.060 met him that way, ended up doing a very similar 00:01:31.060 --> 00:01:33.319 process and following a very similar program. 00:01:33.420 --> 00:01:36.620 His name is Zach Johnson of Discovery Bookkeeping. 00:01:37.159 --> 00:01:39.540 Both of these individuals are individuals that 00:01:39.540 --> 00:01:42.120 I recommend taking a look at. They both have 00:01:42.120 --> 00:01:44.180 their own strengths and their processes. And 00:01:44.180 --> 00:01:46.340 what they do, I'll also mention Mike Tortorici 00:01:46.340 --> 00:01:49.719 of Well Done Taxes. I've worked with him for, 00:01:49.859 --> 00:01:51.840 well, his mom worked with my mom for the last 00:01:51.840 --> 00:01:54.480 40 years. And now he does kind of the same thing. 00:01:54.859 --> 00:01:57.739 So he's the person I turn to for taxes and for 00:01:57.739 --> 00:02:01.700 financial realities. Mike is a great guy. Not 00:02:01.700 --> 00:02:04.500 as streamlined and scalable. So, again, we're 00:02:04.500 --> 00:02:06.959 always looking for entities that are able to 00:02:06.959 --> 00:02:08.840 streamline and scale. There's one other provider 00:02:08.840 --> 00:02:10.860 that we turned to that was very close to those 00:02:10.860 --> 00:02:12.759 matters. I'm not going to mention his name. You 00:02:12.759 --> 00:02:15.099 can just look back in our past to see who that 00:02:15.099 --> 00:02:17.759 might be. But that person has ended up on our 00:02:17.759 --> 00:02:21.379 blacklist. Again, there are good, bads, and uglies 00:02:21.379 --> 00:02:23.879 related to the financial realities of trying 00:02:23.879 --> 00:02:26.340 to bring a vision together. So I speak about 00:02:26.340 --> 00:02:28.360 this with a sense of reverence and a sense of 00:02:28.360 --> 00:02:31.000 sacredness, knowing that you've really got to 00:02:31.000 --> 00:02:33.580 take Michael Gerber's, the email to heart when 00:02:33.580 --> 00:02:36.379 it comes to hiring somebody in finances and really 00:02:36.379 --> 00:02:38.360 understand the process enough so that you're 00:02:38.360 --> 00:02:40.750 not delegating by abdication. Make sure you're 00:02:40.750 --> 00:02:43.030 delegating by understanding that process. And, 00:02:43.090 --> 00:02:44.889 again, we're going to have more vision today. 00:02:45.050 --> 00:02:48.050 But if you feel drawn to Justin, of course, reach 00:02:48.050 --> 00:02:49.629 out to him. He's somebody I'm going to be talking 00:02:49.629 --> 00:02:52.250 to afterwards as well and seeing is this the 00:02:52.250 --> 00:02:54.669 guy who actually brings together what everybody 00:02:54.669 --> 00:02:57.610 promises that they do. So before I bring Justin 00:02:57.610 --> 00:03:00.349 back on, a few more resources for you. Home Studio 00:03:00.349 --> 00:03:03.509 Mastery by Junaid Ahmed. He builds amazing podcast 00:03:03.509 --> 00:03:06.530 studios. I'm here in Ecuador. I don't really 00:03:06.530 --> 00:03:09.409 do the theatrics of a fancy studio on my side, 00:03:09.469 --> 00:03:11.409 but I do need the right microphone. I do need 00:03:11.409 --> 00:03:13.610 my setup to be great. It is nice to have him 00:03:13.610 --> 00:03:16.129 in my back pocket when I need him. I just introduced 00:03:16.129 --> 00:03:18.610 him to Dr. Justin and Shannon Pierce to upgrade 00:03:18.610 --> 00:03:20.650 their studios. Went and built a studio with him 00:03:20.650 --> 00:03:23.189 in Atlanta that was a $50 ,000 studio. He's a 00:03:23.189 --> 00:03:25.889 top 2 % podcaster globally, so he also understands 00:03:25.889 --> 00:03:27.930 how to drive success. I highly recommend you 00:03:27.930 --> 00:03:29.490 to meet him. He's a great friend of mine. Then 00:03:29.490 --> 00:03:31.469 there's Dr. Danny Brassell, who's become one 00:03:31.469 --> 00:03:33.650 of my best friends over the last year. He's one 00:03:33.650 --> 00:03:36.629 of the world's best educators. who has children 00:03:36.629 --> 00:03:38.469 that's listening right now or is in the education 00:03:38.469 --> 00:03:40.669 space he's one of the world's best educators 00:03:40.669 --> 00:03:43.710 and he teaches parents how to inspire their children 00:03:43.710 --> 00:03:46.969 to love how to read the type of of impact that 00:03:46.969 --> 00:03:49.330 he's making in the world is going to have wonderful 00:03:49.330 --> 00:03:51.729 impacts for generations go check out the reading 00:03:51.729 --> 00:03:54.590 habit with dannybrassell .com and then there's 00:03:54.590 --> 00:03:56.870 the water project the water project is an entity 00:03:56.870 --> 00:03:58.990 that we actually just donate to every month i 00:03:58.990 --> 00:04:01.069 don't have an affiliation with them but when 00:04:01.069 --> 00:04:02.810 i found out there's millions of people in this 00:04:02.810 --> 00:04:05.199 world who don't even have access to clean drinking 00:04:05.199 --> 00:04:08.139 water, it just impacted me. It hit me. And I 00:04:08.139 --> 00:04:09.840 was like, dang, I've never been thirsty in my 00:04:09.840 --> 00:04:12.860 entire life. What would it be like if my kids 00:04:12.860 --> 00:04:14.500 had to leave school and go get water? If I had 00:04:14.500 --> 00:04:16.920 to leave work to go get water? My friends, we 00:04:16.920 --> 00:04:19.079 have an opportunity to bless the lives of millions 00:04:19.079 --> 00:04:21.319 of people in ways that, again, we take for granted. 00:04:21.579 --> 00:04:24.160 My hope is that even if you can't commit financially 00:04:24.160 --> 00:04:26.540 to helping the Water Project, that you'll bring 00:04:26.540 --> 00:04:29.120 their website up with friends or family, maybe 00:04:29.120 --> 00:04:31.680 over dinner, maybe over lunch. Just talk to them 00:04:31.680 --> 00:04:34.529 about it. You never know. Talking about that 00:04:34.529 --> 00:04:36.269 with the right person could lead to that person 00:04:36.269 --> 00:04:39.310 investing $10 ,000 in those entities. We're talking 00:04:39.310 --> 00:04:41.970 about making a generational impact that helps 00:04:41.970 --> 00:04:44.629 people for decades by building a sand dam or 00:04:44.629 --> 00:04:47.529 a borehole well. They actually show you the process 00:04:47.529 --> 00:04:49.709 of the project you invest in coming to fruition. 00:04:49.810 --> 00:04:51.050 It is one of the coolest things that I've ever 00:04:51.050 --> 00:04:53.449 seen. Now, there's 8 billion people to help in 00:04:53.449 --> 00:04:54.910 this world, so if you know of another cause, 00:04:55.639 --> 00:04:57.240 Drop it in the comments. Let us know what that 00:04:57.240 --> 00:04:59.220 cause is, because I will take a look at it personally 00:04:59.220 --> 00:05:01.819 and I will see what I can do to help out if it's 00:05:01.819 --> 00:05:04.459 something that inspires me. And really, I hope 00:05:04.459 --> 00:05:06.279 that's what this life is about is helping other 00:05:06.279 --> 00:05:09.079 people. So without without further ado, let's 00:05:09.079 --> 00:05:10.959 get Justin on here and help each of you and talk 00:05:10.959 --> 00:05:12.720 about his vision of finances and what he's up 00:05:12.720 --> 00:05:14.860 to in life. So, Justin, welcome to Vision Pros 00:05:14.860 --> 00:05:17.139 Life. Thank you. Yeah. Thanks for having me. 00:05:17.139 --> 00:05:19.319 Appreciate it, Jackson. Yeah, absolutely, man. 00:05:19.459 --> 00:05:22.019 So we can dive right back into where we are. 00:05:22.060 --> 00:05:24.319 We can even pivot the direction of the vision, 00:05:24.439 --> 00:05:28.259 however you'd like to do that. I will ask kind 00:05:28.259 --> 00:05:31.139 of more about the story behind what you're doing 00:05:31.139 --> 00:05:33.540 and what your why is. I'll combine both those 00:05:33.540 --> 00:05:35.379 for you. We'll just complicate it. Why don't 00:05:35.379 --> 00:05:41.620 we? Yeah, exactly. The why is because there are 00:05:41.620 --> 00:05:45.160 so many businesses out there. like small businesses 00:05:45.160 --> 00:05:47.639 and i think it's going to be even more the case 00:05:47.639 --> 00:05:50.220 going forward here with just kind of the way 00:05:50.220 --> 00:05:53.060 the world is going and you know at least in america 00:05:53.060 --> 00:05:54.699 you know people are losing their jobs and trying 00:05:54.699 --> 00:05:56.079 to figure out what am i going to do how do i 00:05:56.079 --> 00:05:57.720 you know make ends meet a lot of people trying 00:05:57.720 --> 00:05:59.920 to start their own business out of necessity 00:05:59.920 --> 00:06:02.660 or out of just you know following their passion 00:06:02.660 --> 00:06:06.939 but there's a big lack of financial education 00:06:06.939 --> 00:06:09.720 out there at the same time we do have chat gpt 00:06:09.720 --> 00:06:11.720 we do have a lot of ai stuff that's helping out 00:06:12.220 --> 00:06:14.040 But if you don't have it trained right, if you 00:06:14.040 --> 00:06:15.740 don't really know what to ask or do it the right 00:06:15.740 --> 00:06:17.660 way, you can be misled as well, just like you 00:06:17.660 --> 00:06:21.459 can be a human being. And so and combined with 00:06:21.459 --> 00:06:23.300 that is just there is a lot of lack of trust 00:06:23.300 --> 00:06:25.639 between people and things like that, especially 00:06:25.639 --> 00:06:28.319 as it relates to things like finances and other 00:06:28.319 --> 00:06:30.300 things where people have been or can be taken 00:06:30.300 --> 00:06:33.500 advantage of. Right. So so I guess the why is 00:06:33.500 --> 00:06:38.480 to just be a beacon of trust that people can 00:06:38.480 --> 00:06:42.439 come. Talk to talk to you, you know, and feel 00:06:42.439 --> 00:06:44.540 like, hey, I'm going to they're going to meet 00:06:44.540 --> 00:06:47.040 me where I'm at. They're going to be OK. It's 00:06:47.040 --> 00:06:48.660 not going to be embarrassing, but I can be honest 00:06:48.660 --> 00:06:52.720 about where I am and really help them feel confident 00:06:52.720 --> 00:06:55.339 that they can do it. Encourage them that, hey, 00:06:55.379 --> 00:06:57.259 you can do you can do it and I'll try to help 00:06:57.259 --> 00:07:00.339 you as best I can along that journey. And so 00:07:00.339 --> 00:07:03.339 I think just providing that trust is something 00:07:03.339 --> 00:07:06.199 that is really, really needed in that in this 00:07:06.199 --> 00:07:09.379 area. Cool, man. And I haven't asked this question 00:07:09.379 --> 00:07:11.139 in a long time, but it is one of my favorites 00:07:11.139 --> 00:07:14.279 to ask people. And given your qualifications, 00:07:14.600 --> 00:07:17.860 I think it's a very prudent question. Feel free 00:07:17.860 --> 00:07:21.120 to shoot the question down, Justin, because I'm 00:07:21.120 --> 00:07:24.439 going to lead the witness with it. Or feel free 00:07:24.439 --> 00:07:26.660 to double down and say like, nope, I see where 00:07:26.660 --> 00:07:30.259 you're coming from on this. Justin, why do leaders 00:07:30.259 --> 00:07:34.620 hide from funding their visions? From funding 00:07:34.620 --> 00:07:40.410 their visions. Honestly, well, from what I've 00:07:40.410 --> 00:07:42.670 seen, and again, I haven't seen it all, but I 00:07:42.670 --> 00:07:45.610 think a lot of them are not confident in what 00:07:45.610 --> 00:07:47.910 their vision is or they think that they're going 00:07:47.910 --> 00:07:51.110 to get dissension from it or not get support 00:07:51.110 --> 00:07:53.009 from it. So that's, I think, the biggest thing 00:07:53.009 --> 00:07:57.139 that I've seen. And I would say, you know, if 00:07:57.139 --> 00:07:59.000 I put myself in that bucket, too, it's like, 00:07:59.000 --> 00:08:01.779 what if it fails? What if it doesn't come through? 00:08:02.519 --> 00:08:04.399 Am I going to am I going to be able to make it 00:08:04.399 --> 00:08:06.439 happen? So I would say that's that's the biggest 00:08:06.439 --> 00:08:09.579 thing that I've seen is just that lack of confidence 00:08:09.579 --> 00:08:12.000 in it of yourself where it's like I believe in 00:08:12.000 --> 00:08:14.860 it. But I'm also scared that, you know, as soon 00:08:14.860 --> 00:08:17.100 as I have to put money behind it and put it out 00:08:17.100 --> 00:08:19.079 there, you know, that something might go wrong. 00:08:19.160 --> 00:08:21.660 Right. So, yeah, huge, huge, huge. And I think 00:08:21.660 --> 00:08:23.860 it's so important because it's kind of like somebody 00:08:23.860 --> 00:08:27.360 who walks tightropes. You can't jump onto that 00:08:27.360 --> 00:08:30.740 thing nervously or like slow and like scared. 00:08:31.019 --> 00:08:33.460 That ain't going to work. That's not going to 00:08:33.460 --> 00:08:36.440 happen. And so I would like to ask the next question. 00:08:36.480 --> 00:08:38.120 And since it sounds like we're kind of in agreement 00:08:38.120 --> 00:08:40.820 that some people have fear of failure, some people 00:08:40.820 --> 00:08:43.799 have probably even fear of success. Some people 00:08:43.799 --> 00:08:47.440 just don't know what to do with it. So in that 00:08:47.440 --> 00:08:50.309 case, how do leaders then? lean into funding 00:08:50.309 --> 00:08:52.669 their vision um you know funding it is important 00:08:52.669 --> 00:08:54.350 and if it's not just tell me it's not important 00:08:54.350 --> 00:08:57.629 but um if it's important to fund how do you how 00:08:57.629 --> 00:08:59.529 do you as a leader lean in confidently and find 00:08:59.529 --> 00:09:02.570 your vision yeah so i mean from from my standpoint 00:09:02.570 --> 00:09:05.509 what what we help people do is put data and you 00:09:05.509 --> 00:09:09.169 know financial uh patterns around it as far as 00:09:09.169 --> 00:09:11.210 like hey this if you do this here's what it's 00:09:11.210 --> 00:09:12.990 going to look like and they can get better headlights 00:09:12.990 --> 00:09:15.879 into what is that going to take and what things 00:09:15.879 --> 00:09:17.860 have to fall in place to make that work what 00:09:17.860 --> 00:09:20.600 assumptions have to work and to also look at 00:09:20.600 --> 00:09:22.259 hey here's best case scenario but here's also 00:09:22.259 --> 00:09:25.519 worst case scenario put some different viewpoints 00:09:25.519 --> 00:09:27.740 out there to say you know if things don't all 00:09:27.740 --> 00:09:29.299 fall into place here's what it might look like 00:09:29.299 --> 00:09:31.700 to get them comfortable with the guardrails of 00:09:31.700 --> 00:09:35.000 like oh if it does not go exactly perfect that's 00:09:35.000 --> 00:09:37.360 not the worst case in the world and things aren't 00:09:37.360 --> 00:09:39.940 going to fall apart also to talk to people that 00:09:39.940 --> 00:09:42.539 have done it before and also talk to you know 00:09:42.539 --> 00:09:45.000 the people that are investing in them or or whoever 00:09:45.000 --> 00:09:47.539 that may be to figure out what their expectations 00:09:47.539 --> 00:09:50.600 are but really to try to you know what we do 00:09:50.600 --> 00:09:52.460 is try to take the emotions out of everything 00:09:52.460 --> 00:09:55.320 and replace that with data or history and and 00:09:55.320 --> 00:09:57.980 remind them like hey we can use this data to 00:09:57.980 --> 00:09:59.740 make decisions and also you've done stuff like 00:09:59.740 --> 00:10:01.860 this before let's point back to things that you've 00:10:01.860 --> 00:10:03.379 done before where you've put your money where 00:10:03.379 --> 00:10:06.220 your mouth is and succeeded so what's to say 00:10:06.220 --> 00:10:08.789 you can't do it again right Cause I, you know, 00:10:08.809 --> 00:10:10.929 especially again with myself, if I want to put 00:10:10.929 --> 00:10:13.389 myself at the center of it, I constantly forget 00:10:13.389 --> 00:10:15.690 about all my successes. Everything I do doing 00:10:15.690 --> 00:10:17.269 going forward is like, no, it's going to be, 00:10:17.289 --> 00:10:18.450 it's not going to work. It's not going to work. 00:10:18.529 --> 00:10:20.549 And it's, you have to pause and be like, you 00:10:20.549 --> 00:10:22.389 know, it's the gap in the game. Like where, where 00:10:22.389 --> 00:10:23.950 have I come? What have I already accomplished? 00:10:24.710 --> 00:10:26.929 I can do that again. And if I need some data 00:10:26.929 --> 00:10:29.110 around that to make a more competent decision, 00:10:29.269 --> 00:10:31.909 great. But most likely you've done something 00:10:31.909 --> 00:10:35.230 like this before. True that. And I love that 00:10:35.230 --> 00:10:38.230 you use the analogy of headlights. and shining 00:10:38.230 --> 00:10:42.169 the light on where you're going, what's ahead 00:10:42.169 --> 00:10:45.570 of you, what's possible with that. I'm going 00:10:45.570 --> 00:10:47.330 to use a silly analogy on entrepreneurs, but 00:10:47.330 --> 00:10:49.389 if you're launching a business model and your 00:10:49.389 --> 00:10:51.029 goal is, oh, I'm going to open a Christian bookstore 00:10:51.029 --> 00:10:56.440 with a vape. section, um, and a barbershop and 00:10:56.440 --> 00:10:58.379 a burger stand next to it. You know, it's like, 00:10:58.379 --> 00:11:01.840 maybe you should ask chat GPT a little bit about, 00:11:01.860 --> 00:11:04.659 should you do that or not? Um, as well as people 00:11:04.659 --> 00:11:07.759 like Justin and myself, um, verifying the business 00:11:07.759 --> 00:11:09.700 model, um, you know, making sure that you've 00:11:09.700 --> 00:11:12.080 done your market research, um, making sure that 00:11:12.080 --> 00:11:13.720 you know what you're getting into. It's, it's 00:11:13.720 --> 00:11:17.620 super important to, um, plan and prepare for 00:11:17.620 --> 00:11:20.200 that. Um, so that you don't later have to repent 00:11:20.200 --> 00:11:23.639 and repair, um, what it is that you. strive to 00:11:23.639 --> 00:11:25.700 launch so well we'll lean out of these questions 00:11:25.700 --> 00:11:28.220 a little bit into um your world justin justin 00:11:28.220 --> 00:11:32.720 if there's a a question that you either haven't 00:11:32.720 --> 00:11:34.700 gotten in podcasting or that you've gotten on 00:11:34.700 --> 00:11:36.340 the show and you're like dang that's the question 00:11:36.340 --> 00:11:38.139 that everybody should ask what is it man what 00:11:38.139 --> 00:11:42.179 should we be asking you um in terms of just our 00:11:42.179 --> 00:11:43.899 company or in terms of like what i'm seeing out 00:11:43.899 --> 00:11:46.519 there or what what are your thoughts Just anything 00:11:46.519 --> 00:11:48.820 you need, my friend, whichever direction you 00:11:48.820 --> 00:11:50.559 want. I mean, I know that the vision pros for 00:11:50.559 --> 00:11:53.240 listening in, all of you are in control of what 00:11:53.240 --> 00:11:55.700 you gain out of this. You gain out of this what 00:11:55.700 --> 00:11:57.700 you want to. And Justin, I think what you speak 00:11:57.700 --> 00:11:59.980 is going to probably help somebody no matter 00:11:59.980 --> 00:12:01.720 which direction you go. So what do you feel inspired 00:12:01.720 --> 00:12:05.440 to go to? Yeah, I think I mean, the people the 00:12:05.440 --> 00:12:07.559 question that I like that comes from people is 00:12:07.559 --> 00:12:11.590 like, what what does. What should this look like? 00:12:11.590 --> 00:12:13.990 What should success look like? And not to define 00:12:13.990 --> 00:12:17.110 it as like that there's one answer, but I think 00:12:17.110 --> 00:12:21.490 what people are always wondering is how am I 00:12:21.490 --> 00:12:25.009 doing? I want some affirmation of what I'm doing 00:12:25.009 --> 00:12:30.350 is good or successful in the loose sense of like 00:12:30.350 --> 00:12:33.429 I should be where I'm expected to be with my 00:12:33.429 --> 00:12:36.250 situation. And if I'm not, I want to know about 00:12:36.250 --> 00:12:38.879 it and I want to help correct it. but there's 00:12:38.879 --> 00:12:41.120 a lot of business owners just you know working 00:12:41.120 --> 00:12:43.559 so much in the business and not as much on the 00:12:43.559 --> 00:12:46.179 business and they're running 24 7 just trying 00:12:46.179 --> 00:12:48.700 to you know keep all the keep all the strings 00:12:48.700 --> 00:12:50.860 together and keep you know keep everything operating 00:12:50.860 --> 00:12:54.139 and they don't have a sense of they kind of lose 00:12:54.139 --> 00:12:55.639 the sense of where they're going they kind of 00:12:55.639 --> 00:12:57.299 lose the sense of where they've been how far 00:12:57.299 --> 00:12:59.919 they've come and they just want to feel like 00:12:59.919 --> 00:13:03.350 hey am i am i actually succeeding do i do i have 00:13:03.350 --> 00:13:06.190 some data that tells me yes i'm actually moving 00:13:06.190 --> 00:13:08.710 this thing in a positive direction let's say 00:13:08.710 --> 00:13:11.269 um and it's not all for knots and i'm not just 00:13:11.269 --> 00:13:13.929 spinning my wheels and and feeling stuck even 00:13:13.929 --> 00:13:16.529 though i might be emotionally so so to put some 00:13:16.529 --> 00:13:18.490 again take the emotions out of it to give them 00:13:18.490 --> 00:13:22.740 some reassurance of this is what you've done. 00:13:23.039 --> 00:13:25.019 Because I've run into business owners that they 00:13:25.019 --> 00:13:27.320 have no idea that they've either gotten a lot 00:13:27.320 --> 00:13:29.039 worse or a lot better year to year. And it's 00:13:29.039 --> 00:13:31.379 like, hey, let's highlight those successes and 00:13:31.379 --> 00:13:34.220 let's try to replicate those. But they don't 00:13:34.220 --> 00:13:35.960 necessarily take the time to do it or they don't 00:13:35.960 --> 00:13:38.899 know how to understand what those metrics are 00:13:38.899 --> 00:13:42.299 that I should be looking at. But just asking 00:13:42.299 --> 00:13:44.500 yourself and your business to try to take a step 00:13:44.500 --> 00:13:48.200 back, look at where you've come from. Again, 00:13:48.299 --> 00:13:50.659 and kind of where you're going. And if you can't 00:13:50.659 --> 00:13:53.879 determine, you know, what that data is or what 00:13:53.879 --> 00:13:56.279 those measurements are for success or progression 00:13:56.279 --> 00:13:58.440 or, you know what I mean? It's not about perfection. 00:13:58.539 --> 00:14:02.000 It's about progress. How do I how do I get that 00:14:02.000 --> 00:14:03.940 so I can feel good about what I'm doing and I 00:14:03.940 --> 00:14:06.059 can double down on that and I can pull back from 00:14:06.059 --> 00:14:07.679 some other areas that might be detracting from 00:14:07.679 --> 00:14:10.860 the business. Just to get a sense of that is 00:14:10.860 --> 00:14:14.179 can be huge for for the business owner mentally 00:14:14.179 --> 00:14:17.590 and emotionally. If you know, you know. All right. 00:14:17.649 --> 00:14:19.389 Those of you visionaries who are far enough along 00:14:19.389 --> 00:14:22.149 that success is actually like happening, but 00:14:22.149 --> 00:14:24.169 you're maybe stuck in that grind and that hustle 00:14:24.169 --> 00:14:26.669 mode. And you know exactly what Justin's talking 00:14:26.669 --> 00:14:28.710 about. For those of you who may be a bit newer 00:14:28.710 --> 00:14:31.190 and haven't quite tasted that and feel like maybe 00:14:31.190 --> 00:14:32.669 a little bit of despair or maybe like, I don't 00:14:32.669 --> 00:14:34.529 know when I'm going to get there. I'm sure one 00:14:34.529 --> 00:14:37.570 example. of something similar to that so we worked 00:14:37.570 --> 00:14:40.110 with f5 mortgage back when we very first started 00:14:40.110 --> 00:14:41.669 this company and they had been in business for 00:14:41.669 --> 00:14:44.110 a year and the business owner was actually doing 00:14:44.110 --> 00:14:46.429 quite well but he didn't feel like he was um 00:14:46.429 --> 00:14:49.110 and how he felt lost and exactly what justin's 00:14:49.110 --> 00:14:51.590 describing and um one of the things that he wanted 00:14:51.590 --> 00:14:53.850 to do was shut down his call center in the philippines 00:14:53.850 --> 00:14:55.330 and i was like just give me three days to run 00:14:55.330 --> 00:14:57.830 some numbers on this and so i ran some numbers 00:14:57.830 --> 00:14:59.370 in the call center after getting some metrics 00:14:59.370 --> 00:15:02.259 from about what was uh what were his performance 00:15:02.259 --> 00:15:05.059 rates what uh was his profit margins what did 00:15:05.059 --> 00:15:07.379 that look like and it turned out that on this 00:15:07.379 --> 00:15:10.220 system he was spending about seven thousand per 00:15:10.220 --> 00:15:12.259 month on it and he was making thirty two thousand 00:15:12.259 --> 00:15:14.720 and direct take home roi and i'm like dude don't 00:15:14.720 --> 00:15:17.440 shut this down he's like well you know he's so 00:15:17.440 --> 00:15:19.659 stressed with the management of it and trying 00:15:19.659 --> 00:15:22.820 to do it as kind of a solopreneur mindset i was 00:15:22.820 --> 00:15:25.220 like look let me train them I'll spend one hour 00:15:25.220 --> 00:15:26.940 per week with them. I won't take a lot of time. 00:15:27.200 --> 00:15:29.500 And I'll find out what's going on. We'll fix 00:15:29.500 --> 00:15:30.659 some things. And he's like, all right, fine. 00:15:31.139 --> 00:15:34.220 And so I jumped in. I listened to some phone 00:15:34.220 --> 00:15:36.340 calls that they did. And I realized nobody knew 00:15:36.340 --> 00:15:38.840 how to talk about the brand. And so even though 00:15:38.840 --> 00:15:40.860 they were doing really well financially, there 00:15:40.860 --> 00:15:42.460 was still a lot of opportunity to optimize. And 00:15:42.460 --> 00:15:44.759 so I went into the next training. And I trained 00:15:44.759 --> 00:15:46.360 the team on how to talk about the brand. And 00:15:46.360 --> 00:15:47.799 people would say, wait, I thought I talked to 00:15:47.799 --> 00:15:49.539 Rocket Mortgage, what's F5 Mortgage, and blah, 00:15:49.580 --> 00:15:51.799 blah, blah. So I went into that training. And 00:15:51.799 --> 00:15:55.059 that very week, they all went. from a 1 % transfer 00:15:55.059 --> 00:15:58.240 rate to a 4 % transfer rate. And the top performer 00:15:58.240 --> 00:16:01.120 went from a 4 % transfer rate to a 16 % transfer 00:16:01.120 --> 00:16:03.919 rate. And so we saw not only a massive potential, 00:16:04.340 --> 00:16:06.659 well, not only a massive increase, it went from 00:16:06.659 --> 00:16:10.620 $32 ,000 with a $7 ,000 spend to $100 ,000 plus 00:16:10.620 --> 00:16:14.100 on the $7 ,000 spend. Now we knew that this other 00:16:14.100 --> 00:16:15.620 person, all I had to do was talk to them now 00:16:15.620 --> 00:16:18.580 and find out what are you doing to make a 14%. 00:16:18.940 --> 00:16:21.620 Transfer rate instead of 4 % so these are the 00:16:21.620 --> 00:16:24.419 these are the types of moves that can be made 00:16:24.419 --> 00:16:26.879 for your business When you're talking to people 00:16:27.500 --> 00:16:30.740 who know how to, well, who have the time to get 00:16:30.740 --> 00:16:32.899 into the details. Whereas you as a visionary, 00:16:33.000 --> 00:16:34.840 you've got a thousand things on your plate and 00:16:34.840 --> 00:16:36.879 it can be very hard to do alone. So I'm all about 00:16:36.879 --> 00:16:39.559 people like Justin Boyd coming in and helping 00:16:39.559 --> 00:16:41.840 businesses with growth. I'll give you the final 00:16:41.840 --> 00:16:43.740 word, Justin, to wrap up. But before I do that, 00:16:43.799 --> 00:16:45.519 if you see that button up there, my friends, 00:16:45.580 --> 00:16:47.440 it says be our guest and you've got a vision, 00:16:47.480 --> 00:16:49.340 you want to come share it with us. Click the 00:16:49.340 --> 00:16:51.460 button, book your appointment, come join us on 00:16:51.460 --> 00:16:52.940 the show and talk about what your vision is, 00:16:52.960 --> 00:16:54.500 how you're helping people out. So Justin, final 00:16:54.500 --> 00:16:57.409 cookie, fortune cookie words. you got for us 00:16:57.409 --> 00:17:00.429 yeah just i mean it comes back to just believing 00:17:00.429 --> 00:17:02.690 in yourself and following your own vision right 00:17:02.690 --> 00:17:05.769 and and figuring out how to how to make money 00:17:05.769 --> 00:17:07.910 around that and delivering that to the world 00:17:07.910 --> 00:17:09.849 and and it's not all about the money it's about 00:17:09.849 --> 00:17:12.170 delivering it to the world and you'll if you 00:17:12.170 --> 00:17:15.299 do if you do if you follow your passion you're 00:17:15.299 --> 00:17:17.259 going to find a way to, you know, the money's 00:17:17.259 --> 00:17:18.480 going to follow if you're doing the right thing. 00:17:18.579 --> 00:17:22.920 So absolutely, you know, don't hold back. Be 00:17:22.920 --> 00:17:25.619 smart about it, but don't hold back and make 00:17:25.619 --> 00:17:27.819 sure it gets out there because we need it all. 00:17:28.079 --> 00:17:31.400 So we need all those visions out there. We really 00:17:31.400 --> 00:17:33.819 do. And so to double down on what Justin said, 00:17:33.980 --> 00:17:37.589 money is a vehicle. And it's a very, very valuable 00:17:37.589 --> 00:17:39.930 vehicle to use to propel your vision. We'll see 00:17:39.930 --> 00:17:41.650 you guys all on the next episode of Vision Pros 00:17:41.650 --> 00:17:43.490 Live. Take care. Bye -bye. Thank you for being 00:17:43.490 --> 00:17:45.430 here today. I'm really happy that you tuned in 00:17:45.430 --> 00:17:48.049 to Vision Pros Live. I'm looking forward to seeing 00:17:48.049 --> 00:17:51.109 your reactions as these episodes continue to 00:17:51.109 --> 00:17:52.809 move forward. This is going to get more and more 00:17:52.809 --> 00:17:55.130 fun. We'll have more and more engagement as well. 00:17:55.170 --> 00:17:57.069 We'll invite people to participate in the show. 00:17:57.210 --> 00:17:59.250 And thank you for giving us your time and attention. 00:17:59.549 --> 00:18:02.190 Have an excellent time building out your vision 00:18:02.190 --> 00:18:03.609 and becoming a vision pro yourself.