So yeah, let's hit it. What questions you got
for me? Let's start there. I guess what's the
format of your podcast and what are you trying
to achieve with it and having these interviews?
Sure. Well, I guess I'll start with my vision.
Is that fair? Yes. All right. So my number one
vision is to bridge the economic gap between
North America, South America, and the rest of
the world. Ooh, that's a big vision. I like that.
Big vision. Yeah, I think big. vision pros live
um this is the stage to help everybody step into
their vision it's a starter stage people don't
know how to and most people you know they've
been told to hide their vision they've been told
their vision's dumb or that they've got to stop
dreaming or whatever else yeah this is the place
to help people feel that power and connection
and connect to people who will support them and
and help them realize it we We try to do a really
good job of separating the pretenders from the
contenders, though, right? Well, you can feel
them. You feel them. Yeah, they usually have,
like, sunglasses on that they can't afford. There's
some ways for people to get through that. But
we're also trying not to burn people like that.
You know, it's like there's enough burn victims
in the world. There's enough people who act like
they're not adults. If we can help some of those
individuals realize that, look, it's not your
fault you followed Grant Cardone. But it's time
to be an adult. I love you said that. I have
a story for that. Yeah, you got it. And I used
to be a lot like Grant Cardone. I learned the
hard way. I was trying to follow him too, yeah.
I would tell people what to do. I was controlling
and manipulative in my words. And I realized,
I was like, man, I'm ruining my best relationships.
Wow, I see the transformation how you are now.
The calmness. The invitation. I'm getting there,
but I feel that from you. Thank you. It's a process,
right? Single father of four, that helps with
the calmness too. You learn things. So I know
I didn't answer the full question, the direct
question, but the indirect question of what we're
up to. And I think helps you realize too that
we... The structure of the process, it evolves
and it changes. We optimize as we go. As we optimize
it, I thought you were beatboxing for a minute.
I was like, oh, I got it. I try to get into the
habit of covering it up to cough. It happens
quite often. I get you. I get you. Yep, so structure
is constantly optimizing and improving and learning
and doing new things. I love that. Yeah, I'm
on that same journey right now, but I'm taking
it from a different approach because I am in
the cybersecurity field. I'm starting there because
that field has been so many technical people.
They're so smart, so brilliant, but they've forgotten
the people that they're talking to and working
with in these companies are human beings. They
forget the human aspect of all that tech. All
that tech doesn't matter. If you can connect
with them, change their behaviors in a humane
way, and really help guide them in how to help
protect the companies that want to protect them
through that humanistic approach. And you've
forgotten about that. It's gone. But I've seen
other companies trying to do this same thing
that I've actually had on my podcast, and it's
just phenomenal. It's not hard. It's just taking
a step back. You know, and just remember that
you're human. They're human. Let's be human.
Now, do you do it all the time? Hell no. Because
I'm human. Right. Exactly. I get emotional. I
get upset. I get frustrated like everyone else.
Yeah. But it's learning from those frustrations.
So, you know, next time you'll be a little less
frustrated, a little less angry, a little less
upset. And people forget that it's all a process.
That's kind of the thing I'm trying to help.
educate throughout my business and in the cyber
security fields i love technology that's amazing
man they call that in marketing your unfair advantage
someone told me that recently i didn't quite
really understand that but i'm learning more
about that now so there's the unique selling
proposition which is like what makes it like
unique to to buy from you um and that's something
else to explore but I think you have an unfair
advantage with the fact that you're focusing
on the human aspect because again, nobody's really
doing it. And so if the HR department, and if
you're, especially if you're talking to companies
that are some of the top performing companies
in the world, from a culture standpoint, it's
like, they're going to dig what you did. They're
the, they're the, they're the fewer and far between
ones, but they're going to dig what it is you're
putting down. They're going to be like, finally,
an ID guy who gets it. I've been on that journey
because I've been that guy also on the other
side. Yelled, frustrated, didn't know how to
use his words, didn't know how to communicate,
didn't know how to understand how to talk to
people. So I get that. Okay, so I was wrong.
That's your unfair advantage. I was actually
wrong. Your unique selling proposition is that
you're tying the humanity back to cybersecurity.
That's the unique selling proposition. Your unfair
advantage is that you know what it's like to
be on both sides of that coin. And not many people
are able to correlate with both. Or able to put
it into words to articulate it into a skill or
understanding that people actually listen and
try and understand it. Nailed it, man. That's
so cool. And you got the podcast. So you're stacking
your unfair advantages. I'm trying everything
here. Hopefully it'll change lives and help people.
That's what I'm hoping, to improve other people's.
Because a lot of us in technology, we are treated
like office furniture. Help me do this. Help
me do that. I'm like, why don't you talk to me
like a human being and I'll help you even more.
I'll go even further. Exactly. Thank you for
that too, man. We've got a big campaign coming
out built around transactional versus transformational
cultures. That's going to be so dope. um and
we're going to have two quizzes associated with
it one for one for leaders right but one for
team members one for employees that says you
know rate your culture you know are you in a
toxic you know or uh you know or a a culture
that you love and i can't remember exactly what
the wording was but then they're going to be
able to rate their culture and that quiz is going
to set them up to either realize i'm in a great
culture which is rare or they're going to realize
in a really bad culture And then it's going to
empower them with two packets. One is, do you
want to roast your culture publicly and leave?
The other one is, do you want to be the champion
for cause and change? And they get to choose
their choice, but just like T -Mobile did the
breakup letters a few years ago. Yeah. We've
designed the same thing for people who are stuck
in a. in a transactional culture where they're
being treated. Like you said, dang, that's powerful,
man. Like office furniture. Yeah. You know, we
all are those ones. They're one to bring things
to light before we realized how to change them,
you know? Huge. Justin, we got so much we can
talk about. All right. What are the, what are
the questions you got for me? Anything about,
anything about, How to get this out there further?
Not particularly because I understand, I guess,
the process of how the podcast usually works,
but let me see. What can I come up with? I don't.
Put it on the spot here. You record something
and things happen. Voila. That's what most do,
and that's why they fail. It's called hopium.
It's a hell of a job. It's a hell of a job, man.
Yeah. Too many people are high on that. I myself
have been too. I understand. That's great. Yes,
I guess. Well, not really because I'm actually
in a thing called Next Level University right
now. They're amazing. They have that calmness
too and they're just really trying to help people
and drive that change and impact. I love that.
Huh? We didn't hit it off. Uh -oh. What happened?
You can tell me. It's okay. No, we're good. We
had a couple conversations with them, and we
agreed to go separate directions. They agreed
to go separate directions. They canceled, which
is totally fine. But I had some really important
feedback for them, and they didn't see it. They
saw it as important, but they didn't want to.
They wanted to disengage after receiving the
feedback, which is cool. That's how it is in
my field a lot, where I've learned you can only
give feedback if they're willing to listen and
learn from it. And not everyone can care, unfortunately.
But you can only get on my stage if you're being
authentic. True. And so they couldn't get on
my stage because there was too many things going
on with the brand that weren't authentic or real.
So we all, we all connect with so many different
people in so many different ways. We can't like
everyone. Unfortunately, I've been learning that.
Well, I just have an audience to protect, you
know, they gotta be able to go where the hope
is going to be sound, like based on a sound structure
that can scale. So I like this feedback. I mean,
I'm really learning about how other people run
their podcast and. You're protecting your audience.
This is all new information to me. I've been
just doing podcasts, and now I'm starting to
learn the nuances and all the other stuff that
come with it. I wouldn't have learned that if
I started doing it, too. Or if I didn't have
this conversation. It's very vital information.
Can I get a copy of this? Absolutely. Well, I
hope we just release the whole thing as an episode.
I think this would be a baller episode. Yeah.
Even just this would be amazing. I like having
this normal conversations with people. Yeah.
You're a trusted IT educator and growth partner
helping healthcare clinics grow and stay compliant
as well. So nice. And you're in the healthcare
space. So yeah, tell me about the evolution of
the brand a little bit, Justin. Yeah, so before
this started, I was actually having a reactive
IT company, like a break -fix. When something
would break, I'd go out there, react to it, fix
it for them, and they'd get on with their day.
But when I had my accident in 2023, my overdose,
died, fell down the stairs, got my brain bleed,
ended up in the hospital, my heart stopped and
everything, I had a voice speak to me and say
that my purpose... It's not over that I have
more to live for to actually help other people
find their purpose. My life is not done. So those
six months to a year of healing and transforming
is why I came up with this company because not
only to transform my life and others, but I love
technology. I love cybersecurity. I love help
protecting people in ways I can. And with this
company, I felt I could do that and build this
brand out of that. and make it very human -centric,
like humans helping other humans. I didn't know
which way this was going to go, how it was going
to work, and each day I'm learning other ways
of how to really put it together. How do we get
my message out? I talked to Jennifer, and she
brought up to me something that's been on my
mind that was like, eh, whatever, but she brought
up saying that my brand was not aligned with
my LinkedIn and everything. It had two different
messages. I felt that and I'm glad she told me
that. I had to go on. I really took an hour and
a half of time to update my about me to really
get on brand, to be more humanistic, you know,
not so much as like business looking. So it's
a work in progress, but yeah. Oh, man, that's
awesome. And I meant to be sharing your podcast
while you're talking about that. Let me do that.
The Multiverse Leadership Podcast. Yeah. Tell
me about the podcast. Yeah, so actually I came
up with the name of this actually from watching
a lot of comics, DC, Flash, Supergirl, all that
stuff, the multiverse, because leadership and
people are multidimensional. We have different
sides to us at different times of the day around
different people. And how you lead people is
actually that same way. So that's why I came
up with this. And I wanted to learn more about
leadership, more how to lead myself and others.
So I'm like, I need to have conversations, get
in the rooms with those people to help teach
me. I can help learn from them. And that process,
other people are learning from those conversations
too. Because it's kind of part of my journey,
having these conversations. I'm learning through
all this. I don't know a lot of these things.
I'm trying to learn it throughout this journey.
Putting my business online, the podcast, just
saying, hey, I just started my business. I'm
trying to figure everything out. This is my journey.
I haven't gotten to the end of it, and I don't
want to really get to the end of it. I'm enjoying
the part with building skills inside of me from
all the stuff I'm learning from people, the conversations
I'm having. Everyone has an amazing story to
tell, and they need to get out there. They need
to be told because as human beings, we connect
with the stories we tell. And just seeing people,
not just on some audio podcast. Those kind of
annoy me. I did one of those. I felt so weird
talking to a black screen. I'm like, this is
so depressing. I had to answer questions. I'm
like, this is dehumanizing me in my head the
whole time. I'm like, I'm not going to sleep
after this. I love it. Dude, you're so awesome.
You bring so much. Wow. Hell yeah. Your vision,
your clarity is so far ahead. It really is. And
it's so cool how you received that download during
that rock bottom. I mean, that is literally a
rock bottom point of life of what happened. You
had to die. Yeah, that's the bottom right there.
And dang, and you come back with all this clarity
and start to put it together. Justin, I just
want to honor you, man, because I hope you really
internalize what I say next. And that's it. You
talked a little bit about how you have so much
to learn, right? And yet all of us in this life
do like, I don't know a lot about oxygen. I don't
really need to, you know, it's still, I don't
need to learn more about it just to use it and
to be a great oxygen expert. Right. I'm good
with oxygen. I know how to use it. And so you've
learned so many things and value pieces that
everything you're kind of adding on kind of feels
like icing on the cake. You stick to the virtues
you've already got. Love, patience, persistence,
consistency and reliability. Those are our five,
by the way. Like we look for people with those
because if they have those, everything else will
come. Everything else will get there. They'll
building them. Dude, you crushed it with the
LinkedIn thing. Doing that right after talking
to Jennifer, you went in humbly and you were
like, okay, I can align things further. Dude,
that's championship level. I wasn't there before.
These are things I've been piling upon piling
and working on this discipline habit over the
past year. I love it. It's taken some time. I
love it. Well, can we get you back on the show
in the future? Hell yeah, brother. I mean, it
would be lovely, sir. We're going to get this,
absolutely. So Vision Pros, you know what to
do. In the top right corner, if you want to be
an expert on this show and be a guest, you might
be brand new with your vision, and you may be
off to the races already like Justin, like Elon
Musk, and all the great visionaries out there.
But if you're getting started, feel free to come
and join us and share that vision because you
never know how many people you might help in
this world. And we hope that this becomes a place
where you share your vision for the first time.
All you visionary veterans. come on too. I want
to, I want to hear and see what you're up to.
And we want to honor that and make sure to help
us. We've got 8 billion people to help on this
world. My friends, we'll see you all. in the
next episode of Vision Pros Live. Thank you for
being here today. I'm really happy that you tuned
in to Vision Pros Live. I'm looking forward to
seeing your reactions as these episodes continue
to move forward. This is going to get more and
more fun. We'll have more and more engagement
as well. We'll invite people to participate in
the show. And thank you for giving us your time
and attention. Have an excellent time building
out your vision and becoming a vision pro yourself.