WEBVTT

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Please share your name first, last, where you're

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located and the name of your business. Absolutely.

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My name is Paul Howard Flowers Jr. Paul H. Flowers

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Jr. I use everywhere. I'm currently physically

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located in Utah at the Ascend Conference here.

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10th anniversary. Very, very special. I'm sure

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we'll get into it on the vision. And the name

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of my business is Superior Insurance Advisors.

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Also a three -time bestselling author on Amazon,

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podcast host, all that good stuff, which is why

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I just put that one little. Link down at the

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bottom, paul .health. Find me there. You find

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everything. Sounds good. Thank you so much. So

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I'm sure no one else knows this, but we have

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adjusted some times and days, and I'm super excited

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that you were able to make it to the conference

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and make it here with me. Please do me a favor

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and discuss your business for me. Tell me a little

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bit about it. Absolutely. Absolutely. So the

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best way I can do it is essentially in story.

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There are people right now in America that have

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health plans through their employers. And like

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most of them, they just take essentially what's

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offered. And like most employers, when they work

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with national brokerages, they just trust them

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inherently because big names would never steer

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you away, steer you in the wrong direction, right?

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Well, what we've come to find is there's actually

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a lot of steering going on. but not in the best

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direction for the employers or the employees.

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And I'm talking about the health plans. Most

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employers, aside from the cost where they're

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typically paying anywhere from 20 % to 40 % more

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than they actually could, the quality of care

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is not being delivered. to the employees. So

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we have employees going and get surgeries and

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they're ending up having to go back for complications

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or they're on medications that are the wrong

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medications for them. We see that as a problem

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in America and we're actually working to fix

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it. So with superior insurance advisors, we have

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those conversations with the C -suite to show

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them how they can actually meet more business

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objectives by turning their HR, which is typically

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a call center into a profit center. And that's

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usually done through simple. modifications to

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their health plans. I love that. And I know we

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had a brief discussion last time. I remember

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you speaking about your previous employment of

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profit over health and explaining and being able

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to provide that detail before you decided to

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swipe their credit cards or debit cards. And

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I would love for you to go a little further into

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your background and how you got into this and

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why you're actually where you are now today.

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Certainly. So I started insurance as a profession

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in 2005 with legal insurance. Fast forward, moved

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into life insurance. Didn't necessarily like

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the particular company that I was working with,

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but I love the field. And 2014, found myself

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into health insurance. Now, ironically enough,

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I was confused about purchasing health insurance

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prior to actually going to sell health insurance.

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The irony. Well. I actually have a very short

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learning curve, so I'm thankful for that. Not

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to boast or brag, but I'm just thankful that

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I can pick things up. And because I've come from

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a teaching background, I can give them back in

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a way that's relevant for the person. Well, 2014,

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I started individual health care, and I realized

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something very, very quickly. People didn't know

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what the heck they were buying. With them having

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this lack of knowledge, I'd seen colleagues just

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offering anything and a person take it. I didn't

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like that. So I would actually take longer time,

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and it was noted, I would take considerably longer

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time on my calls, but I would close at a much

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higher percentage. You know, a company goal was

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35. During that one AEP, my first AEP, I think

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I closed at 84 .6%. And they were so... flabbergasted

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at how I was able to do it, that they had reps

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from the actual big blue carrier. I can't say

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the name per se, but the big blue carrier came

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down to actually sit with me and see what it

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is that I was doing. And I told him it was really,

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really simple. Aside from some training that

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I'd had from a personal development standpoint,

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standpoint, shout out to landmark. I was just

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able to. understand and sit with that person.

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Yes, it was virtual. Yes, it was over the phone,

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but I sat with that person. And in the time sitting

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with these people from all across the country,

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I realized they were not being properly educated

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for the most part. Some had a good idea. Most

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had very little idea. And there was a significant

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amount that had no idea. And with that, I realized

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that I wanted to make a difference. in this field.

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So I said, this is where I can have that essentially

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claim to fame. And not that I was looking for

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fame, but it just so happened to rise through

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the ranks. And I rose through the ranks at that

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company from single campaign, single carrier,

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single campaign, well, excuse me, multiple campaigns

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with all of the carriers, 13 states, and then

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manager for that same campaign, then trainer

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for the company. And it was a great run. Honestly,

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they didn't want me to go, but something about

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legal, moral, and ethical. stood out to me. So

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when I realized that what I was asked to do was

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absolutely legal, there was the moral and ethical

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concerns of how the sales were made. So I said,

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you know what? I can't do this. I asked for enough

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changes that were not made. And, you know, sometimes

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you just got to step out on faith. So I took

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that step November 1st, 2017. And effectively

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that's when Superior Insurance Advisors was born.

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Our goal was to educate first. to create empowered

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consumers, and then ultimately to earn their

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trust and gain their business. And that basically

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opened us up to where we are today. I love that.

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Superior insurance advisors. And that's the key

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word to that is advisors, and which is advising

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you on how your focus should go, where you should

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look at. But it sounds to me like it's all by

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building a relationship. And building that relationship

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gains a lot of trust. And that trust means that

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you're advising and advising to a point to where

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they're going to accept something and trust that

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they're accepting the right thing. When someone

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is calling you and they do have questions, what

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are your typical questions that one is asking

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or that really has no clue about? Certainly.

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So now that I've done more of a transition into

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the employer space and the group space, I'll

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touch on both relatively briefly. I literally,

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while I was sitting in convention, had a partner

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reach out to me and say, hey, you do individual

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health still, right? I said, sure. You know,

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it's not the thing that I personally profess,

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but I do and will do an individual health plan.

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The biggest questions that we have are, can I

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actually get coverage that covers X, Y, and Z?

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Well, because of a significant amount of legal

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and bureaucratic changes, I won't go into that

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rabbit hole. The options are relatively limited

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versus a time where they were very robust on

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the individual market. So again, I'll put a feather

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in that hat and just say. Thank you for all of

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our various political regimes for making that

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market so much more challenging to not only earn

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a living, but more importantly, to serve the

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community. I digress. Transition. The group market,

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the employee benefit space, that one, it's a

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little bit more challenging when it comes to

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breaking the status quo. And what I mean by that

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is that these big behemoths, and I'll just put

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it out there, we call them the BUCAs, B -U -C

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-A stands for Blue Cross, United, Cigna, Aetna.

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It's the acronym that we use internally. The

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Bucas have billions of dollars in marketing,

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which I'm not against marketing. They have billions

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of dollars in stock value and market cap. Again,

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not against that. I'm also a capitalist by heart.

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But what I realize is that the care that they

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receive, the clients of these. Plans that is

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on a group level, the care that they receive

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isn't always focused on the highest quality or

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the lowest cost to the employer or the employee.

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So in the conversations I have with the C -suite

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today, one that I just had on Wednesday with

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the CFO and CHO, excuse me, Tuesday, CHO and

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CFO of the company were, why are my plan? Why

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is my plan? costing a million dollars more, right?

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Because there's a thing called self -funded,

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which we absolutely advocate for, but with cost

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containment mechanisms in place. They said, why

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is my plan a million dollars more than it was

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this time last year? So to put that in perspective,

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by May, they were spending a million dollars

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more for the healthcare than they were the previous

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year. And there were only two high -cost claimants,

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meaning individuals inside the company, and one

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had a repeat claim. But that still shouldn't

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have justified a million dollars more. Well,

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when you come to places like Ascend and connect

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with next -gen advisors, you learn a little something

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about the industry and the right questions that

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an employer should be asking their broker, because

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they're typically using brokers, not advisors,

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on how to navigate this healthcare system. And

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just a couple of those questions are, In terms

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of cost containment, how are you going to ensure

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that if there are large claims on the horizon,

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that A, we know about them, and B, we can reduce

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that cost to the plan as much as possible? Those

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are known as what's called shock claims, because

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it's literally a shock to an otherwise steady

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motion that goes throughout the year. And that

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question is so overlooked. buy national brokerages.

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And I'll share a quick story if I may. So I did

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make that transition from individual to the small

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business and ultimately the mid -market a few

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years ago. And I worked with a national carrier

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and they were great at what they did from a profit

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standpoint and from a legal standpoint. But boy,

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that pesky moral and ethical piece just kept

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bugging me. So ironically enough, The one of

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the first meetings that I remember having was

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where we sat in a room and I was a month or two

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in. I'd gotten a really good offer to come on

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board with them, sell my book of business and

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partner with them. So I said, OK, nice to partner

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with the national brokerage and have that backbone,

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you know, billion dollar backbone and all that.

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But within my first month, month and a half,

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even. We sit in a room. And a gentleman from

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one of the national carriers comes in. They just

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so happen to have the same color scheme as, you

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know, our lovely background here. And what I

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saw just absolutely left me with more questions

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than answers and ultimately with my jaw down.

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What I saw was a gentleman coming in. He puts

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their book of business up on the screen. And

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instead of talking about the health. of any of

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the clients as a reason and a justification for

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why they were having 11, 12, 15, 22, 26 % increases

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on their renewals, the conversation was around,

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well, this company had a good year financially.

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They can take a few more points. This one, they

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didn't have a really good year, so you might

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not want to give them that big of an increase.

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Well, you know what? I like this guy, and this

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is actually a really good friend of mine. So

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can we bring him down about 2%, maybe 3 %? And

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I'll, you know, make sure we get a few more next

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year. This person said if they have any more

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increase, they're going to go to another carrier.

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So we need to keep them flat, if not a decrease

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in premium. And as I'm sitting there in the back,

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Javon, I'm like a fly on the wall. I'm like,

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wait a second. Nobody's talking about health.

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There wasn't one. conversation about the health

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of the members on the plan. And I said, oh, I

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get it now. And what I got in that moment was

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really one of the pivotal points in my life and

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ultimately in my career where now I'm not on

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a crusade against these companies that operate

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like this per se. I am on a mission to educate

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and empower. both employers and employees with

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the right information so that they can have the,

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if not skill set, it's not about them being a

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skillful healthcare navigator per se, but at

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least knowing that there are other tools to achieve

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the same result and at least a mindset that's

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open enough to say, hey, I can actually get this

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for a lower cost. I can actually have a higher

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quality outcome if I'm only open to just not

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being marketed to, but actually understanding

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a bit about what this is that I'm utilizing.

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to essentially keep my health intact. Absolutely.

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And interestingly enough, it sounds like you're

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on the other end, empowering the companies to

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make a better decision, not for themselves, but

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their employees. And as you were listening, it

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was just based off of... financial relationships

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rather than yes. Yes. And I don't know, it's

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so interesting, you know, being 46, being in

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the work field, you know, since I was 16 and

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having those, hey, do you want health care insurance?

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OK, then you'll pay about a thousand dollars

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a month because you have such and such children.

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And, you know, it was just all this confusion.

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And I still believe there is some, as I mentioned

00:13:24.440 --> 00:13:27.970
before, I have a 30 year old who. cannot even

00:13:27.970 --> 00:13:31.289
explain what she's purchasing where we have to

00:13:31.289 --> 00:13:33.789
have that conversation rather than her employer

00:13:33.789 --> 00:13:37.470
to tell her what she's purchasing. So I can definitely

00:13:37.470 --> 00:13:41.620
see that. And as it comes as a shock to me. As

00:13:41.620 --> 00:13:44.659
an employee, you do think that you're making

00:13:44.659 --> 00:13:48.039
the best decision for your health and your family,

00:13:48.179 --> 00:13:51.440
whereas the company can be taken advantage of

00:13:51.440 --> 00:13:55.379
as well. And it seems like sometimes we're all

00:13:55.379 --> 00:13:58.440
in the same boat sometimes. Absolutely. When

00:13:58.440 --> 00:14:01.179
you decided to do all of this, Paul, and you

00:14:01.179 --> 00:14:04.139
decided to change your direction, create great

00:14:04.139 --> 00:14:06.960
relationships with C -Suite and some individuals,

00:14:07.320 --> 00:14:12.480
tell me about your vision. What I envision in

00:14:12.480 --> 00:14:15.139
the short term, and when I say short term, I'm

00:14:15.139 --> 00:14:18.240
looking at the next really about three to five

00:14:18.240 --> 00:14:21.580
years, is helping my community, typically starting

00:14:21.580 --> 00:14:24.340
off in the northwest Indiana area where I'm located.

00:14:24.519 --> 00:14:26.419
Again, I'm from the city of Chicago, just recently

00:14:26.419 --> 00:14:29.360
moved to northwest Indiana, but helping the business

00:14:29.360 --> 00:14:33.710
owners, the civic organizations. the political

00:14:33.710 --> 00:14:36.409
organizations to understand at a baseline what

00:14:36.409 --> 00:14:39.669
they have and where it can be. With the ultimate

00:14:39.669 --> 00:14:42.190
goal of, from a financial standpoint, putting

00:14:42.190 --> 00:14:44.149
about $10 billion, and that's billion with a

00:14:44.149 --> 00:14:47.129
B, dollars back into the small to mid -sized

00:14:47.129 --> 00:14:49.289
business marketplace. And it's not just about

00:14:49.289 --> 00:14:50.990
putting money into the business through making

00:14:50.990 --> 00:14:53.350
these modifications. It's about the employees

00:14:53.350 --> 00:14:56.009
that will have those dollars in their pockets.

00:14:56.649 --> 00:14:59.110
OK, this is more money that people can use for

00:14:59.110 --> 00:15:01.269
groceries. This is more money that people can

00:15:01.269 --> 00:15:03.590
use for gym memberships if they choose. This

00:15:03.590 --> 00:15:06.029
is more resources that are provided and that

00:15:06.029 --> 00:15:09.029
are available for the everyday person that they

00:15:09.029 --> 00:15:11.350
don't realize is being siphoned away from them

00:15:11.350 --> 00:15:13.490
because of. And I'll just say it with again,

00:15:13.649 --> 00:15:16.490
I don't mean any offense, but uneducated choices

00:15:16.490 --> 00:15:18.470
by the people that are putting their benefit

00:15:18.470 --> 00:15:21.750
plans in place. It's gone on long enough. There

00:15:21.750 --> 00:15:23.809
have been things that have happened from a very.

00:15:24.269 --> 00:15:26.789
very notable standpoint, and again, rest in peace

00:15:26.789 --> 00:15:30.490
to our former CEO of UnitedHealthcare, that these

00:15:30.490 --> 00:15:33.909
are the beginnings of people that are absolutely

00:15:33.909 --> 00:15:36.809
ready for change, right? That's just one instance,

00:15:37.029 --> 00:15:39.350
and there are others that are out there, others

00:15:39.350 --> 00:15:41.950
that are likely looming when it comes to people

00:15:41.950 --> 00:15:44.210
getting upset with the system. So we're taking

00:15:44.210 --> 00:15:46.419
a stand. We're making a change there. I'd also

00:15:46.419 --> 00:15:49.580
founded a nonprofit, 501c3, which is Life, Health,

00:15:49.620 --> 00:15:52.159
and Legal Education Partners. Through that nonprofit,

00:15:52.399 --> 00:15:54.580
I'd actually published those three books that

00:15:54.580 --> 00:15:57.139
I'd shared about, again, all on Amazon. You can

00:15:57.139 --> 00:16:00.419
search Paul H. Flowers Jr. All of them hit bestseller

00:16:00.419 --> 00:16:02.799
within a matter of weeks, strangely enough. And

00:16:02.799 --> 00:16:04.799
that says something to me about the marketplace,

00:16:05.080 --> 00:16:08.080
right? When a relatively unknown author can come

00:16:08.080 --> 00:16:10.860
into the marketplace. and have books on a topic

00:16:10.860 --> 00:16:14.379
that people talk about on a regular basis. You

00:16:14.379 --> 00:16:16.840
can't have a 30 - or 45 -minute conversation

00:16:16.840 --> 00:16:19.559
catching up and talking about life without some

00:16:19.559 --> 00:16:22.899
sort of health issue or physical concern arising

00:16:22.899 --> 00:16:26.440
in that conversation. And for that, I say again,

00:16:26.539 --> 00:16:29.679
what we do is amazingly important. So the vision

00:16:29.679 --> 00:16:32.970
is to, again, educate and empower first at the

00:16:32.970 --> 00:16:34.629
employer level, because that allows me to reach

00:16:34.629 --> 00:16:37.370
the masses of employees. And ideally from that

00:16:37.370 --> 00:16:39.730
relationship with the employer and those employees,

00:16:39.909 --> 00:16:42.250
we move out into the communities through the

00:16:42.250 --> 00:16:44.929
nonprofit side and being able to put this information

00:16:44.929 --> 00:16:48.210
into the homes of Americans, again, from California,

00:16:48.549 --> 00:16:51.690
Oregon, and Washington, down to Texas, over to

00:16:51.690 --> 00:16:54.529
Florida, up to New York and Maine and Delaware

00:16:54.529 --> 00:16:58.830
and every state in between. Thank you so much.

00:16:59.129 --> 00:17:01.429
It's so fun. I'm just going to say this, Paul,

00:17:01.490 --> 00:17:07.109
you sound like a radio meditation type of person

00:17:07.109 --> 00:17:11.009
where you make such a subject that's near and

00:17:11.009 --> 00:17:13.990
dear to a lot of people's heart seem to be okay,

00:17:14.170 --> 00:17:17.849
right? Because you're now advising the employers,

00:17:18.009 --> 00:17:20.630
the bigger set, the umbrella of everything to

00:17:20.630 --> 00:17:24.430
be able to rain upon their own employees. education

00:17:24.430 --> 00:17:29.390
and knowledge and access to what some people

00:17:29.390 --> 00:17:31.589
actually say, I don't even want, just forget

00:17:31.589 --> 00:17:35.730
it. I can't spend my entire check on my healthcare

00:17:35.730 --> 00:17:39.029
where I can't take care of my family. So I truly

00:17:39.029 --> 00:17:42.109
appreciate it. I do remember that on your website,

00:17:42.210 --> 00:17:44.750
you also have some things that can help educate

00:17:44.750 --> 00:17:47.509
people. Would you mind sharing your website and

00:17:47.509 --> 00:17:50.849
any social media handles before we exit? Certainly,

00:17:50.970 --> 00:17:53.309
my website and the best way to connect with me

00:17:53.309 --> 00:17:57.069
ultimately right here, www .paul .health. I like

00:17:57.069 --> 00:17:59.430
that Streamer allows you to kind of point at

00:17:59.430 --> 00:18:00.829
the things that are on screen. I might have to

00:18:00.829 --> 00:18:03.349
switch my podcast up, but that'll give you the

00:18:03.349 --> 00:18:06.890
links to the books from an education standpoint,

00:18:07.230 --> 00:18:10.509
some reviews and things like that from my trainings.

00:18:10.529 --> 00:18:14.930
Again, I still ultimately work to pay bills as

00:18:14.930 --> 00:18:17.170
well, so I like to see people that trust positive

00:18:17.170 --> 00:18:19.420
reviews from my company. And there's also my

00:18:19.420 --> 00:18:21.940
podcast where I do a lot of informing and educating

00:18:21.940 --> 00:18:24.039
as well. And I actually had a lot of guests on

00:18:24.039 --> 00:18:26.900
in the first three seasons, which third seasons

00:18:26.900 --> 00:18:29.380
and post -production now going to launch a solo

00:18:29.380 --> 00:18:32.000
season soon to focus strictly on some of the

00:18:32.000 --> 00:18:34.019
educational things that are about building oneself

00:18:34.019 --> 00:18:36.980
and building them up, not just from an insurance

00:18:36.980 --> 00:18:39.680
standpoint, but as a human being. And I'll talk

00:18:39.680 --> 00:18:42.059
about my fourth book. Just give a little sneak

00:18:42.059 --> 00:18:44.859
peek that there are 12 things that will absolutely

00:18:44.859 --> 00:18:47.160
help you to get paid for the rest of your entire

00:18:47.160 --> 00:18:50.000
life. And I'll share all of those 12 again through

00:18:50.000 --> 00:18:53.359
my podcast. In terms of getting in contact with

00:18:53.359 --> 00:18:55.680
me, there's also a link on there that takes you

00:18:55.680 --> 00:18:58.299
to my LinkedIn page, which the LinkedIn page

00:18:58.299 --> 00:19:02.579
is actually the same link as virtually everything

00:19:02.579 --> 00:19:07.690
else, the same handle, Paul H. Flowers Jr. Paul

00:19:07.690 --> 00:19:10.789
H. Flowers Jr. If you type it into Google, there'll

00:19:10.789 --> 00:19:12.769
be some stuff that'll come up. If you type it

00:19:12.769 --> 00:19:16.539
into Facebook, YouTube. Instagram, right? There'll

00:19:16.539 --> 00:19:18.839
be some stuff that come up. LinkedIn is, again,

00:19:18.880 --> 00:19:21.119
where I'm most active. So I would love for your

00:19:21.119 --> 00:19:23.640
listeners to connect with me there and keep a

00:19:23.640 --> 00:19:25.460
lookout because I'll also make a lot of introductions

00:19:25.460 --> 00:19:27.660
to our partners that are out here, the other

00:19:27.660 --> 00:19:29.960
healthcare heroes, as I like to call them, that

00:19:29.960 --> 00:19:32.200
are standing for each and every one of your listeners

00:19:32.200 --> 00:19:34.460
that are here in the States and even those that

00:19:34.460 --> 00:19:36.680
come abroad that utilize travel coverages and

00:19:36.680 --> 00:19:38.819
things like that as well. We're here to serve.

00:19:39.059 --> 00:19:40.900
We're here to make a difference. And again, I

00:19:40.900 --> 00:19:43.440
look forward to being able to do that, not just

00:19:43.440 --> 00:19:45.690
here in this moment. moment, but for years to

00:19:45.690 --> 00:19:47.769
come. So I'm truly grateful for the opportunity

00:19:47.769 --> 00:19:50.289
to be here on Vision Pros with you, Javanka.

00:19:50.630 --> 00:19:52.890
And again, thank you to your listeners for having

00:19:52.890 --> 00:19:55.240
me as well. Thank you for being here today. I'm

00:19:55.240 --> 00:19:56.960
really happy that you tuned in to Vision Pros

00:19:56.960 --> 00:19:59.940
Live. I'm looking forward to seeing your reactions

00:19:59.940 --> 00:20:02.559
as these episodes continue to move forward. This

00:20:02.559 --> 00:20:04.460
is going to get more and more fun. We'll have

00:20:04.460 --> 00:20:06.279
more and more engagement as well. We'll invite

00:20:06.279 --> 00:20:08.680
people to participate in the show. And thank

00:20:08.680 --> 00:20:10.680
you for giving us your time and attention. Have

00:20:10.680 --> 00:20:13.339
an excellent time building out your vision and

00:20:13.339 --> 00:20:14.400
becoming a vision pro yourself.
