Justin Dixon, tell me about your vision. Yeah,
so, well, first of all, thanks for having me
on. I'm looking forward to the conversation.
I think the ultimate vision that I have for kind
of the life that my wife and I are building is
what a lot of people are seeking, and that's
kind of the freedom of time, location. And being
able to do kind of what we want, when we want,
where we want. And that can mean a lot of different
things to a lot of people. And so we have we
pivoted our lives back in 2019 slash 2020 to
kind of go out of the norm of what everybody
else that we knew and what most people kind of
strive for. And that is the white picket fence,
the two cars in the driveway and have a. 40 -year
career and hope your retirement savings is enough
to actually retire at 65 or whatever the number
is. And so we pivoted. And so we really focused
our lives on driving for that goal of having
that freedom to do what we want, when we want,
where we want. And that means for us is why we
still like to work. My wife is a very hard worker.
I'm an entrepreneur. I've got a lot of irons
in the fire. And so I don't see that ever changing.
But it's always having that that comfortability
that if we wanted to take a year off and go,
you know, sit in the Himalayas and meditate for
a year, we could because we have all of our other
financial foundation kind of set up. And also
we can provide our gifts to the rest of the world
or the rest of our tiny ecosystem that we're
building to. for free if we really wanted to
right so that's kind of our vision is kind of
driving towards this financial freedom this this
security that um most people are just kind of
plugging into their day -to -day job they're
you know punching the clock and while that's
fine for them we decided to kind of take a little
bit of different path and and so that's kind
of what we're driving for and have been for the
last five or six years that's awesome i i find
it fascinating And somewhat disheartening at
the same time that the majority of people I asked
this to and that my other hosts asked this to,
it's very, very, very, very, very rare that somebody
includes their spouse. I just think that's awesome,
man. And that you're looking at that from the
joint perspective and you speak about the we
and us. I think I almost overdo it when I think
of the we as my audience. And sometimes neglect
to mention those who are closest to me in the
process. And so you actually have me taking a
step back, meditating, saying, OK, wait a second.
How do I balance out that reality of it's, you
know, we got to love ourselves in order to really
love others well. But we also got to love our
collective intimate circle and not lose sight
of the overall picture. So you got you got me
thinking and. in the sphere of like, whoa, I
got to go meditate on this later and probably
ask Chachi to help too. So we'll take advantage
of one more question. And then if you'd like
to come back, of course, we would love to host
you again because you have superpowers that the
visionaries who are listening in with Hire Tomorrow,
the recruiting process, finding the right team
members. One, there's not enough companies like
that available out there. Two, there's not a
lot of them that have thought through the idea
of leading transparently. You've got a podcast
on growth. You know, you're helping the world
with this. You're in Austin, Texas, one of the
economic boom centers, capitals of the world.
And so there's there's so much access to insight
and knowledge and understanding of how visions
can come together and how to empower the people
that you have access to that. We'd love to have
you back. So the last question, though, in the
meantime, what's the story behind your why? And
feel free to reveal what that why is. Yeah, I
think the. I hate to use the same thing I just
said, but our kind of why is this kind of structure
of freedom that, while most people think that
a W -2 job is security, I've been in W -2 jobs
where I've seen really amazing people get fired
for no fault of their own, right? You are a line
item on an Excel spreadsheet. And if you're at
a company that needs to, especially if they're
a publicly traded company, if they need to look
attractive to the street, to investors. Unfortunately,
they do what's called reorganizations and they
end up laying people off, but they don't call
it layoff. So the why that we've kind of structured
is I've been in recruiting my entire life, 18
plus years is all I've ever done. I've done it
for startups. I've done it for Fortune 30 companies.
And the challenge is always the same thing. It's
finding the right talent for the right position
that you're trying to fill. And sometimes that
means hiring. over hiring changing the position
change hiring somebody that's maybe more focused
on kind of that's more of a culture fit versus
a skill set fit um and so i started higher tomorrow
with the the why around i really want to focus
on helping startups and small businesses with
competing for talent with the larger organizations
that have way more brand power they have way
more marketing dollars to get their their company
and their job in front of enough eyeballs to
attract talent. And it's been a lot of fun over
the last five years, although starting a recruiting
business in January of 2020, right as COVID was
starting, was a bit scary just because nobody
was hiring for the first three quarters of 2020.
That's maybe a story for another day. But yeah,
I'm really kind of just using my experience in
the recruiting world to help as many small businesses
and startups kind of leverage my experience so
they can build a business and their kind of time
that they spend on finding the right people can
be lessened because they work with a good you
know recruitment partner um that's truly a partner
not just a a vendor that is there to collect
a fee although i don't do this for free uh yet
i don't have all my financial freedom ready so
maybe one day i'll be able to do that but um
but yeah it's been a lot of fun and you know
the why is really I want to generate as much
kind of economic value that I possibly can, help
as many people as I possibly can to drive towards
that financial freedom number so that then I
can kind of be a little bit more focused on helping
a early, early stage startup that doesn't have
the budget to pay for a recruiter. They don't
have the time or experience to know how to find
the right people. And I can advise them on doing
just that. So that was a little bit of a long
-winded answer, but, you know, our... our north
star is just this kind of driving towards this
ability to serve people while we're kind of driving
up that mountain to that financial kind of peak
that we're looking for because if you don't enjoy
the ride then the end result is probably not
as good as you thought it was going to be right
so you've got to enjoy the journey um and so
we've we've just been focused on that um for
the last five years deep powerful questions deserve
deep powerful answers um so long -winded nine
let's say it's on point um so thank you thank
you for sharing that and talking through it it's
um It's always neat to find leaders who have
paved a path and then have that sense of empathy
and compassion for those who are coming along.
And I'm sure you see people that you kind of
recognize your own self in them, too. And it's
like, golly, if somebody had come along and helped
me through this process, you know, I could have
avoided some of the bumps and bruises and processes,
too. So it's really neat to see that, especially
to developing a skill set over 18 years. You
know, like it reminds me of that story, too.
Picasso and somebody going up to him and asking
him to paint and he paints something in 10 minutes
and they say, you know, he's a, it's $10 ,000
and they're like, why took you 10 minutes to
do that? And he says, it took me 18 years to
be able to do that in 10 minutes. And so you
have that, that power and essence. And yes, man,
I'm rooting for you. I hope that you are able
to continue to move towards, you know, the models,
the freemium ones where you can expand and scale
and help more. And, you know, you seem like the
type of guy that's going to figure that. that
type of process. I know that first class business,
we're always looking for people to make sure
that we have those partners. We have those preferred
vendors. We have the companies that are bridging
my gaps and recruiting's not, I don't even see
it as a gap. I see it as a massive opportunity
because when supply and demand is in your favor
in terms of workforce. When people are knocking
down your doors to try to get in and help and
serve, you end up having people who show up with
the right mentality, the right mindset, the right
desires. And so it's one of the secret sauces
for you visionaries out there, whether you're
in the starting phase or in the later phase.
If you can put supply and demand in your favor
because people love your vision, they love your
culture, and they love the aspect of like, I
can be on that leadership or I love the leadership
that's there, all the marketing. all the growth
aspects, all the sales and the support stuff
that becomes easy because now you have amazing
people representing a brand that people want
to belong to. So Justin, don't hesitate to knock
on my door and say like, Hey, how can I, how
can I help you guys at first class business?
Because that's one of those areas where the more
strength we have in that department, the better.
And we don't have a lot of strength. So we could
use that. So anyway, those of you listening in,
if you have a vision of your own, right there
in the top right -hand corner of the screen,
you'll see that button that says Be Our Guest.
We'd love to have you come on and share your
vision. You don't have to be a powerhouse recruiter
like Justin is. You don't have to be in the mecca
of capital and of the world in Austin. You could
be in some small town with some very small vision
that feels almost not enough to you, but it's
enough to me. If you're out there helping people
and serving people, come and share that with
us. You never know how many of the 8 billion
people out there will catch that vision and be
like, dang, I relate to that person. I want to
see them. We'd love to have you on the show.
Justin, I'll send you the invite so we can get
you back. We'll see you guys on the next episode
of Vision Pros Live. Thank you for being here
today. I'm really happy that you tuned in to
Vision Pros Live. I'm looking forward to seeing
your reactions as these episodes continue to
move forward. This is going to get more and more
fun. We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision
and becoming a vision pro yourself.