WEBVTT

00:00:00.000 --> 00:00:02.839
What is your vision for your business? Vision.

00:00:02.839 --> 00:00:06.480
Oh, that's I love that question because vision,

00:00:06.679 --> 00:00:11.119
you know, vision without alignment is is always

00:00:11.119 --> 00:00:15.859
it's one of the first steps. Actually, you asked

00:00:15.859 --> 00:00:17.579
that question. That's one of the first steps

00:00:17.579 --> 00:00:21.579
that I that I come into my businesses with with

00:00:21.579 --> 00:00:24.920
the SMBs that I work with is oftentimes you'll

00:00:24.920 --> 00:00:29.510
find a. out of alignment between what the owner

00:00:29.510 --> 00:00:34.210
is trying to do and their own personal values.

00:00:34.570 --> 00:00:39.210
So, you know, my vision for the own your revenue

00:00:39.210 --> 00:00:44.469
process is literally to be a go -to for SMBs,

00:00:44.490 --> 00:00:49.570
the owners that, hey, maybe it's your first time.

00:00:50.000 --> 00:00:52.460
owning your own business. You haven't been around

00:00:52.460 --> 00:00:54.340
the block. There's a lot of things that are new.

00:00:54.420 --> 00:00:57.420
You're handling legal. You're handling tax. You're

00:00:57.420 --> 00:01:01.000
handling, oh, we've got to lead gen. We've got

00:01:01.000 --> 00:01:03.679
to get people in the door. Well, I started the

00:01:03.679 --> 00:01:05.400
business because I was really good at this skill,

00:01:05.540 --> 00:01:08.219
but now what? And now I'm dealing with employees.

00:01:08.400 --> 00:01:10.980
Now I'm dealing with turnover and all of the

00:01:10.980 --> 00:01:14.200
emotions that come with entrepreneurship. There's

00:01:14.200 --> 00:01:19.180
a whole flood that just hits. the leaders and

00:01:19.180 --> 00:01:23.900
the owners of SMBs. And there's no other place

00:01:23.900 --> 00:01:27.540
quite like it, literally anywhere that I found

00:01:27.540 --> 00:01:32.959
on the world that. introduces all of those pressures

00:01:32.959 --> 00:01:35.980
and all of those stresses almost at one focal

00:01:35.980 --> 00:01:39.200
point and they land on the owner. And now, you

00:01:39.200 --> 00:01:40.939
know, you've got to make those decisions. Hey,

00:01:41.040 --> 00:01:43.859
do I pay me my employees or do I pay myself or

00:01:43.859 --> 00:01:46.299
do I pay the debt bill that I have? I mean, there's

00:01:46.299 --> 00:01:49.140
a whole flood of stuff that goes into it. And

00:01:49.140 --> 00:01:53.620
so my, my, my vision for the own your revenue

00:01:53.620 --> 00:01:56.359
process is to come in and literally within weeks,

00:01:56.379 --> 00:02:01.229
within even days, sometimes be able to clarify

00:02:01.229 --> 00:02:05.010
and make sense of your entire organization from

00:02:05.010 --> 00:02:07.530
A to Z throughout your company, whatever it is.

00:02:07.569 --> 00:02:09.289
I've been working with financial, I've been working

00:02:09.289 --> 00:02:12.310
with landscapers, with constructions, with consultants,

00:02:12.550 --> 00:02:15.509
with, you know, you just start going through

00:02:15.509 --> 00:02:17.930
production manufacturers on the health side,

00:02:18.009 --> 00:02:20.969
on the dental side. I've used it just, you know,

00:02:20.969 --> 00:02:24.289
in many, many locations. And as we do, that clarity

00:02:24.289 --> 00:02:28.020
brings peace of mind. And so really I want to

00:02:28.020 --> 00:02:30.699
bring, I want to be known for bringing, finding

00:02:30.699 --> 00:02:34.360
the patterns that bring peace back to the reason

00:02:34.360 --> 00:02:36.400
you started your business and the reason that

00:02:36.400 --> 00:02:38.460
you're running your business. That's amazing.

00:02:38.719 --> 00:02:42.280
What do you find, like at what point do people

00:02:42.280 --> 00:02:44.819
typically reach out to you? Is it kind of, oh

00:02:44.819 --> 00:02:46.699
my goodness, this whole thing is out of control.

00:02:47.360 --> 00:02:49.960
Yes, we're making, you know, a lot of good money,

00:02:50.000 --> 00:02:52.800
but this feels like I've got a tiger by the tail

00:02:52.800 --> 00:02:56.560
or are they more proactive than that? A little

00:02:56.560 --> 00:03:00.400
bit of both. The ones that have goals that want

00:03:00.400 --> 00:03:03.479
to get there, but they're just maybe have questions.

00:03:03.780 --> 00:03:07.520
Well, how do I do that? And I had one guy here,

00:03:07.639 --> 00:03:11.120
this was about three weeks ago, and he said,

00:03:11.180 --> 00:03:16.080
your processes validated things for me that probably

00:03:16.080 --> 00:03:18.500
would have taken me 12 to 18 months to learn.

00:03:19.020 --> 00:03:21.259
if I was just going through the school of hard

00:03:21.259 --> 00:03:23.340
knocks. He says, I would have gotten there. And

00:03:23.340 --> 00:03:26.659
most entrepreneurs kind of do. They'll find a

00:03:26.659 --> 00:03:29.219
way and they'll figure it out, but it'll be a

00:03:29.219 --> 00:03:34.139
trial and error basis. And as we go through a

00:03:34.139 --> 00:03:38.219
process that is used to really pull it out, then

00:03:38.219 --> 00:03:40.340
you're just expediting and you're saving that

00:03:40.340 --> 00:03:42.639
time so that you're not spending 12 to 18 months

00:03:42.639 --> 00:03:45.270
what could be learned in four weeks. and what

00:03:45.270 --> 00:03:47.669
could be implemented in a very, very short period

00:03:47.669 --> 00:03:51.590
of time. So I've got those initial ones. And

00:03:51.590 --> 00:03:55.370
yes, I've had companies that come from... Hey,

00:03:55.530 --> 00:03:58.250
I'm really struggling. I can't pay the bills.

00:03:58.330 --> 00:04:00.550
We're in debt. We're behind. We've got to make

00:04:00.550 --> 00:04:02.349
changes now. Otherwise, I'm going to lose the

00:04:02.349 --> 00:04:05.330
company. I've had those situations. Tomorrow,

00:04:05.590 --> 00:04:08.810
I'm actually on a meeting, my round three with

00:04:08.810 --> 00:04:11.129
a gentleman. He's got 100 employees. He's doing

00:04:11.129 --> 00:04:13.930
$40 million a year. And he just wants to be at

00:04:13.930 --> 00:04:16.689
$100 million a year in the next two years. So

00:04:16.689 --> 00:04:20.329
it's not that things are bad, but he just wants

00:04:20.329 --> 00:04:22.370
them to be better. And he doesn't know how to

00:04:22.370 --> 00:04:26.300
make that next level step. So that process is

00:04:26.300 --> 00:04:29.439
going to help figure those things out. And so

00:04:29.439 --> 00:04:32.240
really it's patterns are the key to scalability.

00:04:32.620 --> 00:04:35.579
And I've used that over and over, over again.

00:04:35.639 --> 00:04:39.259
If you don't find the patterns and both the good

00:04:39.259 --> 00:04:41.259
and the bad, you know, the ones that are, that

00:04:41.259 --> 00:04:46.189
are. successful for you. But there's also bad

00:04:46.189 --> 00:04:48.269
patterns, you know, kind of like a leaky boat,

00:04:48.370 --> 00:04:50.050
right? You're getting water into the boat, you

00:04:50.050 --> 00:04:53.089
don't want to go down. And so we've got to find

00:04:53.089 --> 00:04:55.009
those leaks and stop those leaks. So it works

00:04:55.009 --> 00:04:57.990
on both sides. It's not just opportunistic stuff.

00:04:58.149 --> 00:05:02.189
It's it's taking a holistic approach to, to any

00:05:02.189 --> 00:05:05.230
business in that regards. And so so I have clients

00:05:05.230 --> 00:05:07.589
from from all sides, but definitely the ones

00:05:07.589 --> 00:05:13.199
that are really passionate about scaling their

00:05:13.199 --> 00:05:15.920
company, right? I mean, because if we're just

00:05:15.920 --> 00:05:18.540
trying to plug holes, that's one activity, but

00:05:18.540 --> 00:05:21.279
really the purpose is to scale. It's to grow.

00:05:21.560 --> 00:05:24.480
So if you're doing 5 million this year and you

00:05:24.480 --> 00:05:26.399
want to be at 10 million or you're doing 10 and

00:05:26.399 --> 00:05:28.839
you want to be at 25, how are we going to get

00:05:28.839 --> 00:05:31.579
there in the fastest and most productive time

00:05:31.579 --> 00:05:33.980
possible? And that's what the Own Your Revenue

00:05:33.980 --> 00:05:36.519
process is about. It's taking control of that

00:05:36.519 --> 00:05:39.199
revenue and being able to expedite that timeline.

00:05:39.970 --> 00:05:42.230
That's great. Because I know for a lot of businesses,

00:05:42.410 --> 00:05:45.050
you know, there are certain scaling numbers where

00:05:45.050 --> 00:05:47.470
it's very hard to go from, you know, this amount

00:05:47.470 --> 00:05:49.970
to this amount. Sometimes it's a little bit easier

00:05:49.970 --> 00:05:51.750
to, you know, it's an incremental, sometimes

00:05:51.750 --> 00:05:54.449
it's exponential, and that can be really rough.

00:05:54.629 --> 00:05:56.769
Now, since you brought this up, I want to ask

00:05:56.769 --> 00:06:02.170
you this question, too. What is your vision for...

00:06:03.360 --> 00:06:06.379
Those that you serve as far as scaling in your

00:06:06.379 --> 00:06:10.379
business. Where it is now and where you'd like

00:06:10.379 --> 00:06:14.500
it to get. The vision that I have for the people

00:06:14.500 --> 00:06:19.660
that I serve is one goal achievement. And when

00:06:19.660 --> 00:06:23.819
I say goal achievement, I use this phrase, aim

00:06:23.819 --> 00:06:27.199
small, miss small. I grew up in the country and

00:06:27.199 --> 00:06:30.160
we always went shooting and had guns and things

00:06:30.160 --> 00:06:33.370
like that. But when you're hunting. Like you

00:06:33.370 --> 00:06:36.970
don't have a choice. If you don't hit your target,

00:06:37.170 --> 00:06:41.250
then, you know, you don't win the prize, so to

00:06:41.250 --> 00:06:45.550
speak. And it's very similar to businesses. There's

00:06:45.550 --> 00:06:51.430
so much. so many things going on that distract

00:06:51.430 --> 00:06:55.889
us. And hey, come use this AI platform or try

00:06:55.889 --> 00:06:58.750
this or do this. And you don't even know why

00:06:58.750 --> 00:07:00.550
you're supposed to use AI, but people are telling

00:07:00.550 --> 00:07:02.569
you you're supposed to use AI. And you're just

00:07:02.569 --> 00:07:04.930
trying, you're just, all you're doing is trying

00:07:04.930 --> 00:07:07.310
to do the work that you've promised the clients

00:07:07.310 --> 00:07:09.269
you're going to do. And yet you've got all of

00:07:09.269 --> 00:07:12.329
these other things going on. My vision for the

00:07:12.329 --> 00:07:15.569
ones that I serve is we're going to take all

00:07:15.569 --> 00:07:18.639
of that. all of that mess and all of that stress.

00:07:19.060 --> 00:07:24.310
And we're going to provide clarity. So one, you're

00:07:24.310 --> 00:07:27.670
not being distracted. Two, you're not losing

00:07:27.670 --> 00:07:30.310
time because that's I mean, that's our most valuable

00:07:30.310 --> 00:07:32.709
asset. We're not losing the time that comes with

00:07:32.709 --> 00:07:34.970
those distractions that comes with those stresses

00:07:34.970 --> 00:07:37.550
so that we can actually sleep at night. And as

00:07:37.550 --> 00:07:40.089
we do this, I mean, every single client I've

00:07:40.089 --> 00:07:43.350
ever had, that's that's the focus is the clarity

00:07:43.350 --> 00:07:46.050
and that peace of mind. I know it might be a

00:07:46.050 --> 00:07:48.329
little bit redundant in what we say, but that

00:07:48.329 --> 00:07:51.459
clarity and peace of mind is a real thing. especially

00:07:51.459 --> 00:07:54.019
for entrepreneurs it affects your family it affects

00:07:54.019 --> 00:07:56.939
your relationship with your spouse and your loved

00:07:56.939 --> 00:07:59.459
one the dreams that you have for your future

00:07:59.459 --> 00:08:01.699
and retirement and all of those types of things

00:08:01.699 --> 00:08:04.199
it affects all of it and if you're working 80

00:08:04.199 --> 00:08:08.019
90 100 hours a week it's you know something else

00:08:08.019 --> 00:08:11.860
is paying that price and so my my vision is let's

00:08:11.860 --> 00:08:16.300
get out of that let's not do that and let's let's

00:08:16.639 --> 00:08:20.160
find a better way. And that better way is simply

00:08:20.160 --> 00:08:22.899
taking control and owning your revenue. Thank

00:08:22.899 --> 00:08:24.879
you for being here today. I'm really happy that

00:08:24.879 --> 00:08:26.920
you tuned in to Vision Pros Live. I'm looking

00:08:26.920 --> 00:08:30.180
forward to seeing your reactions as these episodes

00:08:30.180 --> 00:08:31.980
continue to move forward. This is going to get

00:08:31.980 --> 00:08:34.559
more and more fun. We'll have more and more engagement

00:08:34.559 --> 00:08:36.679
as well. We'll invite people to participate in

00:08:36.679 --> 00:08:38.860
the show. And thank you for giving us your time

00:08:38.860 --> 00:08:41.159
and attention. Have an excellent time building

00:08:41.159 --> 00:08:43.500
out your vision and becoming a vision pro yourself.
