WEBVTT

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Hey everybody, welcome back to Vision Pros Live.

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I'm your host and coach, Fletcher Ellingson.

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I'm so glad you're here. I'm so glad that you

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are in this conversation. Today on the show,

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we have Sonny Grappone, and he is the president

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of Precision Accounting and Consulting, and he's

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going to give us... The Goods. I listened to

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one of his podcast shows and I was impressed

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by how they just got to the facts. No fluff.

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And that's what I like. So, Sonny, welcome to

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the show. Pleasure. Thank you so much for having

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me. It's a pleasure. Yeah, you bet, man. Hey,

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before we get into it. I always like to start

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off with the win because there's a lot of uncertainty.

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There's a lot of suffering in the world. We want

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to remind people that they're still good and

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we can create good intentionally. So what's something

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that's going well in your world? What's going

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well in my world? Well, I have a lot going on.

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I guess from a personal standpoint, my children.

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you know uh you know i have two girls a four

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a four -year -old and a two -year -old lena and

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gabriella um so they keep me young and they keep

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me able you know um they're also my motivation

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right you know so when you have young kids like

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that it's like you know i always tell my wife

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these are our earning years right now you know

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i'm 41 and i'm like you know so trying to balance

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The family life and the work life is a challenge,

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but at the same time, you know, when I come to

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work and I'm working until 11, 12 o 'clock at

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night, you know, working on so many different

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things, I know my motivation's there. You know,

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all I have to do is go upstairs while my daughter's

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sleeping, you know, watch her, and I know why

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I'm working so hard, you know. Family is something

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that I didn't think, not that it wasn't possible,

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but, like, it just wasn't in my vision, right?

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Yeah. you know in the beginning you know uh when

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i was like 32 33 i um i was traveling you know

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just doing everything that i i i loved at the

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time you know and i didn't see a family uh in

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store for me and you know god surprised me and

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uh i met my wife and you know the rest was history

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within within a year of meeting her we got married

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bought a house a year later we had our first

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daughter and then 18 months later we had our

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second so of joy comes in thank you yeah yeah

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yeah yeah uh our children can definitely be a

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bright spot and that that inspiration so yeah

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well said well said hey um so you're in the uh

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the you were in the accounting and consulting

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business and the show here we've got is called

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vision pros so that's a big industry there's

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a lot of players but i want to hear from you

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What's your vision? So, you know, when I first

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started this business, you know, this might sound

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a little cliche or like, I don't know. I always

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felt in my bones, like since I was younger, that

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I'd always be an entrepreneur because, you know,

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since I was a young kid, I always, you know,

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I've been working since my first job was 12 years

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old. uh bagging groceries from my parents at

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their grocery store my mother was a bookkeeper

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uh for wall bounds i don't know if you've ever

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heard of wall bounds they're in new york uh so

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i reside in new york uh long island i grew up

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in queens new york and probably tough on my accent

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um but you know growing up at 12 years old first

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thing i did to make money was bag groceries that

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put a little tip jar out there and i would make

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like you know 75 bucks in a day back then for

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a young kid that was great you know that was

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awesome yeah yeah so you know getting forward

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and uh moving forward in my life you know i always

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just got attracted to making money and i knew

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that i always wanted to be my own boss you know

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and you experience that more so when you work

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for somebody and you see all the all you're contributing

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to to making them more money you know and you

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know i kind of didn't want that for myself and

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i remember i'm not a skeptic i don't really believe

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too much in like psychics or stuff like that

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but i remember i went we were like george it's

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a place where people go away in upstate new york

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and uh i was away with my family and there's

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a psychic that's been there for like 25 30 years

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she's been she's like a staple there my parents

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all believe in it my mother and all this stuff

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so you should go i'm like all right you know

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and i went to the psychic and i remember her

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telling me you know she did the social spiel

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and she's like you know i see this vision that

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you're going to be your own boss and always follow

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your intuition your own gut you know people are

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going to talk behind your back and people are

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going to and i'm like where are you getting this

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from she's like you're going to have two kids

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you know and she she nailed it on the head and

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then i remember saying that somebody's going

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to come into your life that you haven't seen

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in a long time you know and it so happened within

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a week later my father you know who uh i was

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never brought up by my real father you know he

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was always in and out of my life he came back

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into my life that week you know and it was just

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like just do it so it kind of like hit me and

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like kind of reassured things for me you know

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like that you know maybe this is my path you

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know and i did i opened up my own uh my first

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real business was an auto detailing business

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um i had a you know a passion for cars and you

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know just taking something old and making it

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look new again you know i just something about

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that i loved and i had a real skill for it so

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that was my first um act in entrepreneurship

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and i was successful with it and um i didn't

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like the fact that my body had so much wear and

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tear on it and uh after like a couple years of

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doing it so um my mother was like listen why

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don't you go back to school you know i was 26

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and I was older and I'm like, go back to school.

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I said, let me take one class. I took one class

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and I fell in love with it. I actually liked

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to learn. What was the class? What was it? It

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was social... What the hell was it? Sociology?

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You know, it was just like more about philosophy,

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life. And I just really took an after and I was

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interested and I saw the difference. And I always

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say this to kids, you know, I feel like you don't

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really know yourself until you're 25. I feel

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like that's age, like when you really mature

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and kind of know what you want. And I went back

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to school and I started from scratch and I decided

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to go with accounting. economy safe and my family

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has an act for it you know and i just saw that

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how it kind of went natural with me and um and

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after i got out of school i worked corporate

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for a while i worked in manhattan for a big firm

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called canton fitzgerald i consulted there for

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many years and then uh i consulted in some other

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firms that i developed my own firm and uh and

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a guy i was consulting for um where i worked

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for him for a couple years um i brought in so

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much business for him where he i actually had

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the uh i had the upper hand in negotiating after

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a while and i kind of said listen the clients

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i bring in going forward i want to put him into

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my business and why don't you become partner

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with me that's doug carpenter and uh he said

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yes and the rest was history right on right now

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well that that is a great story um and i love

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that yeah you you were an early entrepreneur

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then you went back to school you fell in love

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with learning at a new level found something

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that suited you really well excelled at it and

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and then created created another business out

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of that and and you and this uh phil came became

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partners what a great story thank you Yeah, it's

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been very fulfilling. Yeah, it is. It's a fulfilling,

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you know, our services align in the CFO and tax

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world. So we have, you know, where I'm the kind

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of outsourced CFO and my partner Doug is a tax

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guru. But I basically go into businesses that

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are struggling, that are really at their, I wouldn't

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say their lowest end, but I always say this in

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business, nobody comes to us when things are

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good in the county. You know, people come to

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us when things are bad. Yes. You guys and attorneys,

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right? I mean, no one's there proactively. So

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I listened to your podcast that you had on the

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website and I said this at the beginning of the

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show, but what I liked about it was there was

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just no fluff. You guys got right to it. And

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I recommend people listening to that. And I know

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you're going to be doing some other episodes

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as well. on that one you just got right to giving

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some easy advice that anybody could implement

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right like like reducing your taxes uh reducing

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the amount of taxes you pay um putting away money

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like what would you give me a couple bits of

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yummy advice for you know small to moderate -sized

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businesses who maybe don't know a lot about this

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sure um you know there's a lot you can be doing

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to uh you know save on taxes but you know you

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know but first of all it all starts in getting

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your house in order right and when i say getting

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your house in order i mean you know if you're

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a mid to small to mid -sized business get your

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books in order first you know i can't tell you

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how many people we get where we um you know,

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they want to reduce their taxes. We want to look

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at everything and then we get their books and

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either they don't have any or they're, they're

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a nightmare, you know, and they don't take any

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stockhold. And the books is like, you know, the,

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the crux of everything, you know, that's the

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heart, that's the beat, you know, that kind of

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shows you a whole broader picture on what's going

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on in your business, you know, and through that,

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we can kind of see, you know, where you can capitalize,

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you know, there could be a lot of stuff that,

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you know, you're. One thing is a lot of people,

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business owners, don't write off enough through

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their own business. I always tell them, write

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off your car. Write off your car lease, your

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utilities, your phone bill. Look into also state

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tax programs that your state's doing if you're

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a certain type of corporate formation. know they

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do that to entice people right um in new york

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we have something called the pass through entity

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tax where it allows you to write off your state

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income tax through your business okay so you

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pay your income tax your personal income tax

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through the business and what happens is it turns

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into significant tax savings you know someone

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yeah we've seen um We've saved numbers of people,

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business owners, a lot of money. We just had

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one guy we signed up in Brooklyn. He owns a couple

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of restaurants. We saved him close to $50 ,000

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just in his passive -renting tax. You have to

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do an S -election. There's a timetable to that,

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but there's certain things you can do to alleviate

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that tax burden with simple steps like that,

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doing your research. You know, making sure you're

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depreciating, capitalizing, you know, all that

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you can. You know, people don't realize when

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you're starting a business, right, at a stage

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you're building, you know, a brick and mortar,

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stuff like that. All that stuff before you open

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the business is all depreciation, capital expenditures

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that you could be spreading out and getting depreciation

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for tax savings. It's just like a lot of key

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items. But this is why people come to us, right?

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for that type of insight. Simple things like

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opening up an HSA, right? You could write off

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pre -tax up to $8 ,000 in an HSA to a 401k. There's

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just many facets that you can turn on, but you

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also have to be in the right financial... where

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I say that is you have to have the funds to do

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that. A lot of people don't have the funds to

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start a 401k. They're living check to check,

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week to week. I'll say this. The mindset that

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a lot of business owners go by, and this is no

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fault of their own because nobody ever told them

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or never thought outside the box. If I can make

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payroll and I can pay myself, I'm doing okay.

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And that is not the case. If you were thinking

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with that mindset, that is the wrong mindset.

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Because more than likely, you are not doing okay.

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Because nobody wants to see the hard truth. And

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when they look into their books and see what

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they're actually doing, I would say 50 % of businesses

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probably are at a loss. But because they see

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that they can pay themselves and they're making

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payroll, they're thinking, oh, you know. Things

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are OK. And that's when people come to us because

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all of a sudden cash flow gets tight and they're

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not able to pay themselves as much as they can

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or they can't afford to hire a new person. They're

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saying, what am I doing wrong? And that's where

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we come in and say, well, you've been operating

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the wrong way for a long time. You know, we need

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to make some changes. You know, maybe. Yeah.

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Salary. So let me play a devil's advocate because

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some of our listeners might be listening to this

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and they'll be like, yeah, that all sounds good,

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Sonny. But, you know, I got to pay you. and that's

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just one more bill. So speak to that mindset

00:13:19.669 --> 00:13:24.350
too. Can you help us understand investing in

00:13:24.350 --> 00:13:29.110
some professional accounting can ultimately save

00:13:29.110 --> 00:13:31.529
us some money? You took the words right out of

00:13:31.529 --> 00:13:36.250
my mouth, okay? I always tell people that stop

00:13:36.250 --> 00:13:38.470
looking at me like a bill, like an expense. I

00:13:38.470 --> 00:13:41.799
am not an expense. I am an investment. okay same

00:13:41.799 --> 00:13:43.799
thing like school right when i went to school

00:13:43.799 --> 00:13:46.539
i didn't look at school like an expense or some

00:13:46.539 --> 00:13:48.639
type of student loan i'm gonna get you know because

00:13:48.639 --> 00:13:50.960
that's why i chose what i did very carefully

00:13:50.960 --> 00:13:53.159
because it's an investment school what is it

00:13:53.159 --> 00:13:55.000
going to produce for me long haul same thing

00:13:55.000 --> 00:13:58.700
with an accountant and my guarantee is what I

00:13:58.700 --> 00:14:03.179
try to do for my clients to live outside of that

00:14:03.179 --> 00:14:06.220
scope of a regular account is that I try to justify

00:14:06.220 --> 00:14:09.419
my fee where I'm saving you more than our fee

00:14:09.419 --> 00:14:11.519
at the end of the year. And usually at the end

00:14:11.519 --> 00:14:13.940
of the year, you know, where what I'll do is

00:14:13.940 --> 00:14:16.019
at the end of the year when you've been with

00:14:16.019 --> 00:14:18.820
me for a year or so, I'll give you a little package

00:14:18.820 --> 00:14:20.759
and I'll show you the savings that we provided

00:14:20.759 --> 00:14:24.240
you that surmount our fee. and whether i'll give

00:14:24.240 --> 00:14:26.919
you a perfect example we just got this client

00:14:26.919 --> 00:14:32.639
um probably about six seven months ago uh he's

00:14:32.639 --> 00:14:35.259
a physical therapist out in manhattan losing

00:14:35.259 --> 00:14:38.059
a lot of money okay and he can't get a grasp

00:14:38.059 --> 00:14:40.639
on his financials so he comes to me i'm looking

00:14:40.639 --> 00:14:43.120
at his financials right and i break it out year

00:14:43.120 --> 00:14:45.559
to year right and i see he opens up the business

00:14:45.559 --> 00:14:48.659
he's making he starts out about a million to

00:14:48.659 --> 00:14:50.559
two million dollars of revenue he's still losing

00:14:50.559 --> 00:14:56.309
money from 2019 to all the way to 2025 or 24

00:14:56.309 --> 00:14:59.129
he's at currently eight million dollars in revenue

00:14:59.129 --> 00:15:01.830
that's a big jump right you're now you're increasing

00:15:01.830 --> 00:15:05.710
your revenue substantially okay and then i look

00:15:05.710 --> 00:15:09.429
from 2024 to 2023 i see revenue starts to stay

00:15:09.429 --> 00:15:12.629
consistent it starts to stay at the 7 .5 to 8

00:15:12.629 --> 00:15:15.710
million dollar range okay but all of a sudden

00:15:15.710 --> 00:15:18.669
in 2024 you're losing more money If you're making

00:15:18.669 --> 00:15:21.389
the same revenue, why are you losing more money?

00:15:21.730 --> 00:15:24.549
Then I start breaking down the bottom line and

00:15:24.549 --> 00:15:28.169
I start to see his payroll went up by $500 ,000.

00:15:29.009 --> 00:15:32.730
Okay. With his revenue staying the same. His

00:15:32.730 --> 00:15:35.649
hand was not on the pulse. You know, and I remember

00:15:35.649 --> 00:15:37.429
saying this then, how did your payroll go up

00:15:37.429 --> 00:15:41.629
by $500 ,000? And he had no answer for me. And

00:15:41.629 --> 00:15:43.210
then when I started diving in deeper, it was

00:15:43.210 --> 00:15:45.690
overtime. He's paying out benefits that he can't

00:15:45.690 --> 00:15:49.190
afford to pay out. It was just stuff like that.

00:15:49.289 --> 00:15:51.789
And because of that, he started making drastic

00:15:51.789 --> 00:15:55.330
changes. And now it's been three years since

00:15:55.330 --> 00:15:57.110
he's been in the green. He's finally in the green

00:15:57.110 --> 00:16:00.429
where he's making a profit. We implemented simple

00:16:00.429 --> 00:16:03.549
things too where he's in a business where he

00:16:03.549 --> 00:16:07.389
has a lot of employees and talent is not out

00:16:07.389 --> 00:16:12.490
there for him. incentivize to get him a wellness

00:16:12.490 --> 00:16:15.909
program. I did some research and there's huge

00:16:15.909 --> 00:16:18.870
FICA tax savings in implementing wellness programs

00:16:18.870 --> 00:16:21.110
for employees, right? The government wants their

00:16:21.110 --> 00:16:24.490
employees to stay healthy, to stop using health

00:16:24.490 --> 00:16:28.049
insurance and to reduce costs, so they give incentives.

00:16:28.889 --> 00:16:31.190
to implement wellness programs, gym membership,

00:16:31.529 --> 00:16:34.889
smoking programs, mental counseling. And if you

00:16:34.889 --> 00:16:38.509
implement these wellness programs, they give

00:16:38.509 --> 00:16:41.129
you significant tax savings where you're saving

00:16:41.129 --> 00:16:44.909
close to 76, like say you pay an employee $1

00:16:44.909 --> 00:16:48.149
,000, for example, a week. If you implement the

00:16:48.149 --> 00:16:51.049
wellness program, you're saving about $76 to

00:16:51.049 --> 00:16:55.889
$100 per employee per paycheck. Over a year,

00:16:55.990 --> 00:16:59.200
that adds up. You know, so, you know, we've seen

00:16:59.200 --> 00:17:01.720
significant savings around. Last customer we

00:17:01.720 --> 00:17:04.059
did it for, it was about $26 ,000 to $30 ,000

00:17:04.059 --> 00:17:06.779
in a year, you know. Wow. And we saved them in

00:17:06.779 --> 00:17:10.140
FICA savings. So here's what I want our listeners

00:17:10.140 --> 00:17:15.940
to really get, because I've been skeptical of

00:17:15.940 --> 00:17:20.319
accountants and consulting, because it's easy

00:17:20.319 --> 00:17:24.450
to think of them, oh, it's another bill. What

00:17:24.450 --> 00:17:26.970
I love that you're bringing a spotlight to is

00:17:26.970 --> 00:17:29.289
this is an investment into the health of your

00:17:29.289 --> 00:17:32.630
company. What I'm hearing is you and your team

00:17:32.630 --> 00:17:37.170
have the ability to read the health of a company.

00:17:37.349 --> 00:17:40.410
You're able to dive in much like a physician

00:17:40.410 --> 00:17:44.009
and kind of diagnose where things are not working

00:17:44.009 --> 00:17:48.470
well, where there is ill health. And then you're

00:17:48.470 --> 00:17:52.150
able to... coach them and advise them on what

00:17:52.150 --> 00:17:54.589
to do and I love that you went out and did that

00:17:54.589 --> 00:18:00.589
research for that client in an attempt to elevate

00:18:00.589 --> 00:18:05.089
the health of his business and I also love because

00:18:05.089 --> 00:18:07.789
how many industries can say this or how many

00:18:07.789 --> 00:18:11.230
business could say this my job is to save you

00:18:11.230 --> 00:18:15.450
more money and you're investing in me I mean

00:18:15.450 --> 00:18:19.420
that's awesome so If this is resonating with

00:18:19.420 --> 00:18:20.859
you, if you're a small to medium -sized business

00:18:20.859 --> 00:18:24.039
and you're like, man, I want to get some advice

00:18:24.039 --> 00:18:26.619
or have a sit down with this guy, what's the

00:18:26.619 --> 00:18:28.920
best way for them to reach out and get in touch

00:18:28.920 --> 00:18:33.539
with you? Sure, so they could go to precisionaccountingconsulting

00:18:33.539 --> 00:18:36.819
.com. You can look us up on Google, Precision

00:18:36.819 --> 00:18:39.220
Accounting Consulting in Melville, New York.

00:18:39.299 --> 00:18:41.680
There's a few Precision Accounting, so just to

00:18:41.680 --> 00:18:43.640
pick the right one, it's in Melville, New York.

00:18:44.039 --> 00:18:46.880
You can come to our website and look at our podcast

00:18:46.880 --> 00:18:50.019
also, The Profit Principle Podcast. It's on YouTube

00:18:50.019 --> 00:18:54.579
and Spotify. And you can reach out on the website.

00:18:54.720 --> 00:18:56.799
You'll have our phone number there. And my email

00:18:56.799 --> 00:19:00.359
is sgr at precisionaccountingconsulting .com.

00:19:00.480 --> 00:19:04.339
And I'm willing to do a free consultation. We

00:19:04.339 --> 00:19:06.980
don't charge anybody for that. And just to kind

00:19:06.980 --> 00:19:09.039
of see where you're at and if we're a good fit

00:19:09.039 --> 00:19:12.569
for you. Sonny, I want to acknowledge you for

00:19:12.569 --> 00:19:18.750
elevating the industry, for working and exhibiting

00:19:18.750 --> 00:19:22.130
with such integrity. It's refreshing to hear

00:19:22.130 --> 00:19:26.789
this. And it really makes me feel good about

00:19:26.789 --> 00:19:30.250
like, oh, yeah, there are still people out there

00:19:30.250 --> 00:19:34.150
doing good for the good of others. And so thank

00:19:34.150 --> 00:19:37.250
you for being on the show. Thank you so much

00:19:37.250 --> 00:19:40.869
for having me. And I really liked your questions

00:19:40.869 --> 00:19:43.750
and your format. It really challenged me to think

00:19:43.750 --> 00:19:45.829
about things in a way that I haven't in a long

00:19:45.829 --> 00:19:48.230
time. And giving you the motivation to go out

00:19:48.230 --> 00:19:50.789
there and do it even better. Thank you. Right

00:19:50.789 --> 00:19:53.250
on. All right. And now it's time for you all

00:19:53.250 --> 00:19:55.529
to get out there. Be a source of kindness. Be

00:19:55.529 --> 00:19:57.690
a source of contribution. You do have something

00:19:57.690 --> 00:20:00.630
to offer this world. And I believe in you. Thank

00:20:00.630 --> 00:20:02.589
you for being here today. I'm really happy that

00:20:02.589 --> 00:20:04.630
you tuned in to Vision Pros Live. I'm looking

00:20:04.630 --> 00:20:07.869
forward to seeing your reactions as these episodes

00:20:07.869 --> 00:20:09.670
continue to move forward. This is going to get

00:20:09.670 --> 00:20:12.269
more and more fun. We'll have more and more engagement

00:20:12.269 --> 00:20:14.390
as well. We'll invite people to participate in

00:20:14.390 --> 00:20:16.549
the show. And thank you for giving us your time

00:20:16.549 --> 00:20:18.849
and attention. Have an excellent time building

00:20:18.849 --> 00:20:21.150
out your vision and becoming a vision pro yourself.
