Share with me your first, your last name, where
you're located, and the name of your business
and or brand. Yes, so I am Coach Brian Carana.
I come from Akron, Ohio. You probably heard of
this guy, Homer LeBron James. Good year to your
entire company. Some fun facts of where I'm from.
I am 42 years young. Married my high school sweetheart,
fortunately, my partner in crime, Amber. From
there, we have four kids. We have two in high
school. two in middle school three boys and a
girl ages 15 to 10 we love to travel that's what
my wife does is travel advisor putting people
on epic adventures and getting do those bucket
list style things so we've traveled all 50 states
multiple countries we're working on all seven
continents a pretty unique piece about our family
and all six of us have gone every place in the
last about 10 years of time and what brings me
i am a founder of The call to rise. It's a hundred
day weight loss experience to help men in a cohort.
I call them the brotherhood is about eight to
12 men that I invite into each round to not only
focus on. improving their health through weight
loss, but also being a better husband, a better
father, a better man, a leader in their social
circles and the impact that they have in their
day to day. So we do all sorts of fun weekly
challenges, quarterly reviews. This is really
built around radical accountability because oftentimes
the people in my world. They are successful in
their business for their family, but they look
in the mirror and they don't have that same level
of success that greets them when they see the
reflection back. So I help empower them back
to better health and lead even better. So there
you go. That's a bit about me of being in the
industry for over 23 years. I love it. And one
thing that you pointed out to me was men. Matt
has, what is the focus on men about? Well, as
a father for entrepreneur for 15 plus years,
I have a unique experience in helping people.
I've spent literally as a personal trainer. I've
owned gyms. I've gotten actually a nutrition
degree. I've been in the trenches with people
every single day, having anywhere from five to
12 conversations a day, day in and day out. And
the reason men is that when I talk to other men
in my social circle, they're in a similar state.
There's a lot of responsibility that's stacked
up on them. There's a lot of impact that they
need to have. They're bogged down. Men don't
speak it out loud, but they're bogged down. I
feel it myself sometimes. The overwhelm of I
have 18 things to do on my own checklist. And
my own responsibilities for taking care of myself
because that's a priority of mine. I've got the
honey -do list for my wife and the things at
home. And then I have the kid list of all the
things that work out on that part. So I'm juggling
all these things. When I get done working, what
do I do? I always have an endless list of things
that need to go on. But how do I focus my time,
my energy? And I just feel empowered and inspired
to help other men. Figure it out as well while
taking care of yourself, because if you're 30
pounds overweight, 20, 30 or more, and you have
health issues, diabetes come knocking on your
door, it's just going to exacerbate the problem
even more and make you less resourceful, less
impactful. And you're just sitting on a couch
checked out, not actually being a positive role
model in your family's life and the people around
you. So there you go. Oh, no. And you know what?
I appreciate that. That wasn't just to point
that out as a negative. And I want anyone listening
to this to hear that because interesting enough,
and I'm sure my husband will probably just knock
me out when he hears this, but he and I were
just having a conversation. And the conversation
is often when it comes about where are you at
or what are you thinking? It's very minimal and
very vague, right? And so when I think about
that and I think about what the health and the
fitness thing does for me, it's an amazing thing
that you have a focus on men so that they can
be able to speak and say and do or grunt it out
or, you know, box it out or whatever is necessary
for them to be able to do that. Because I will
say this from a woman's perspective and from
a woman, the pettiness that I have inside of
me, the nagging, the honey do list, the everything
I couldn't imagine. being with me. So I get that.
Some days it's just a lot. And because you guys
are men, right? You're supposed to handle everything.
But we also realize that you need broader shoulders.
You need bigger biceps. And I know I'm speaking
literal, but mentally. You need broader shoulders.
You need bigger biceps because you're carrying
so much. So I want to point that out, Coach Brian,
that I didn't want to just say that for anybody
to hear that it's a negative, but that I can
understand that. And so for that being said,
what does that program look like? Quickly also
is some of my best male relationships are founded
in fitness. Dan is an actual middle school friend.
I've known him since middle school. Leo is a
high school friend. Those were two guys that
I ran with in high school and afterwards. And
we still connect. We still send silly jokes and
stuff. We both have. We all have multiple kids,
four or more kids that we're responsible for.
Chris, he is, in the last three years, I've known
him for about 15 years in my journey. He's a
local person, obviously, but we connected through
fitness. Actually, we connected through our kids,
his two younger daughters that went to school
with my kids and my daughter, and we were at
the father -daughter dance. Hey, let's go have
coffee. We had coffee a day or three later. And
then let me see what the date is. I have it on
the board over there. It's 5 -8 -23. That was
our first workout together. And if I were to
show you the amount of workouts and the time
that we spent in this place and the impact that
we've had on each other, it's a brotherhood.
It's a bond. And it's something that we both
look forward to. A newer relationship, a middle
school. of my third son, Maxwell, Andy is the
fourth gentleman I'm thinking of, and we go run
together. And this weekend I supported, he has
a project outrun. It's about helping kids outrun
cancer. And he gives them these custom made Nikes
to help inspire and boost them along the way
and get them moving. And that's, that's admirable,
but we are, we go run together and it's founded
in fitness and taking care of ourselves. So the
people in my world. that are closest to me, we're
taking care of ourselves. We do physical exercise
together to grunt it out, to, to act like we're
in high school again, when Chris comes over like,
Oh, and it doesn't matter how much weight we're
doing or whatever. That's irrelevant. Especially
when you get in your forties, this is like, I'm
just glad I'm moving, but we're pushing each
other and their presence elevate me. Their presence
allows me to, to. go at a higher level and have
that underlying determination to push through
all the challenges in life because you have many
children yourself and your relationship with
your husband and each kid. I've done the math.
you're juggling 15 relationships in that family
all such which way and not all of them are going
north some are going sideways and it's and and
you have to be able to manage that stuff so so
that's where the common the the cultivation of
the call to rise came from is understanding there
are other men out there that are in the challenges
of middle age but it gets way worse If you're
not taking care of yourself and it gets way worse
fast. The average male adult is 72, 76, somewhere
in there. Am I 40, 50, 80 % done with this life?
I don't know. I hope that I'm more like 40 and
I still have a long way to go and a lot of impact
they can make in this life. But also most importantly
on the people closest to me, my wife, my kids
and taking care of myself has to be a. base and
foundation of how I can build everything else
off of. And if that base foundation isn't solid,
it's going to crumble at some point. Hey, I'm
so glad you got millions in the bank, but now
you're paying for your healthcare because you
have disease. And what was going to be the golden
years of your life is spent in an assisted living
home because it's too late now. Your legs don't
work or your your faculty is is compromised or
whatever. You had a heart attack. Yeah. Right.
And so those are things that people don't see
or understand because they're so caught up in
the day to day. Absolutely. There's some of the
vision inspiration. Yes. And it's interesting
you say that because we'll spend money on anything
else. On anything else, a whole bunch of wants.
But the needs, not at all. And it's crazy. It's
like a three -thought process. I need this. I
could buy it. I could get it. Oh, I got my want.
You know what I mean? And so it's so interesting
how that becomes the least focus is your health
because of what it may cost to be and live a
healthier life. You have lots of problems. In
life that we're juggling. But when you have a
health problem, you have one problem. And it
happens real fast. Everything else fades away.
It doesn't matter this little thing that was
nagging or that thing or this relationship that
was strained or this business deal that was about
to happen but is on the cusp. None of that matters
because of the one health problem that's consuming
your life now. Tell me about your vision. My
vision is to help one person at one time. Leave
them in a better situation than when I found
them. And that's the golden rule that we were
taught way back when. And the older I get, the
more I appreciate that and focus on that because
every single person I've ever interacted with
is an individual. They are all unique. You're
unique, right? Your situation is very unique
in our world, but your problems are human problems
and we can solve those. Right. Javanka, you're
not, you're a very special person, but your situation
isn't special to me in a sense. And to be able
to come out and start to voice my experience
and share my expertise and the impact that I've
had singularly and to bigger audiences like this
is the undertone of what I'm doing now and moving
into my forties. Again, knowing that my timeline.
I've got a timeline here. I'm ramping up impact.
What's the impact need to be for me to, when
it's that last breath or so that last thought,
no regrets. And if I stay singularly focused,
that's still really good because it's always
just one person at a time, but being able to
attract bigger, better impact is important because
if I can drop a pebble in your pond and you take
something away from this, it's going to help
those people rippling around. And that is. magical
in a sense. Absolutely. And I love the fact,
I don't know if you mentioned it here or when
we were talking previously, it's about eight
to 10 men at a time. Yeah. Yeah. So it's a hundred
day. weight loss experience, transformation in
a sense. All the information's out there, right?
We live in very much information world and it's
readily accessible. Go chat to BT, a meal plan,
chat to BT, a workout plan, and good luck. Because
it's still not, AI isn't gonna help problem solve
and troubleshoot what I call the shoelace moments
in your life. You have four kids, so you can
really identify this. Hey, your shoe's untied,
number four. And they look at you. You should
probably tie that shoe. You might trip and fall
or something. And yeah, and sometimes they do
and other times they don't. And we can totally
get away with our shoelace undone. But at some
point we might stumble on it, trip, fall, face
plant. face plant that's that is a multiple day
setback right you got bruises your face is all
scuffed up you don't want to get on these videos
in that time you have to explain away why you're
you got this bump on your this egg bump on your
head or something and my job is to help call
those people on those tiny shoelace moment tie
the shoelace experiences and then teach them
how to double knot the shoe and if i can do that
then the shoelace is still going to come untied
It's just a matter of we're moving in life. We're
constantly moving. There's constant change and
the shoelace may come undone, but we're double
knotting it and tying it tighter in a way with
strategies that get implemented into the day
-to -day life to make it. less likely that you're
going to chip and fall. And then we're creating
a lifestyle. So in a hundred days, it's a transformation
of lifestyle, not just losing the weight. We're
not doing fad things or anything. We're using
science -backed information applied to nutrition,
to fitness, to lifestyle, time management, stress
management. And we're doing it in a collective
unit, the brotherhood to empower each other.
And the tide rises all boats. I'm the tide. They're
my boats. And it's my job and through my experience
and just the way I feel called to rise up the
people who come into my sphere. Chris, my one
buddy, works out here, the guy that we have our
broversary date, May 8th. He says, Brian, you
live your life in plaid. And he said, you saw
that movie Spaceballs, right? I said, oh yeah,
I love it, right? And there's a point where John
Keeney barked the dog and the Han Solo guy, I
can't recall his name, but they're trying to
get away in the RV and then dark helmets coming
behind him in the Star Cruiser and they go into
light speed. And then the light cruiser goes
into plaid speed. It's like, Ryan, your life
is plaid. I haven't really met. anyone like that
just from our experiences of of of my life experience
of being in this industry talking so many people
being a father for trying to find balance of
all the crazy that goes on and you can attest
to that what you thought you could think this
one thing was happening tonight and eight other
things happen you're like wow and you put your
head on the bed i don't know what just happened
that was a whirlwind right it's a roller coaster
here To be able to leverage that stuff to help
empower other people who are going through similar
situations and the challenges of life and guys.
Let's focus on our health, focus on us amongst
the crazy, busy responsibilities that you have.
And I'm feeling that, too, that as I age every
single year, there's growing responsibilities.
I have four kids. At some point, they're likely
to have grandchildren. And at some point now,
all of a sudden, instead of being responsible
for five people with four cats and a dog for
right now, then I'm going to have more people.
I'm going to have their spouses. I'm going to
have their their kids, my grandkids and the influence
that I need to have in these. people's life and
be able to take care of them and honor them and
show up for them is incredibly important to be
able to, to share with other men that are similar
minded, but just don't like the way they look
or feel because then they can't keep up with
the demands of life and they start to fade. Thank
you for being here today. I'm really happy that
you tuned in to Vision Pros Live. I'm looking
forward to seeing your reactions as these episodes
continue to move forward. This is going to get
more and more fun. We'll have more and more engagement
as well. We'll invite people to participate in
the show. And thank you for giving us your time
and attention. Have an excellent time building
out your vision and becoming a vision pro yourself.