WEBVTT 00:00:00.000 --> 00:00:02.140 do me a favor just introduce your name for those 00:00:02.140 --> 00:00:04.679 that's not watching it and then the name of your 00:00:04.679 --> 00:00:07.879 business for me so my name is justin h snyder 00:00:07.879 --> 00:00:11.119 my business is called forest superfoods and um 00:00:11.119 --> 00:00:14.519 yeah it's a superfood whole food wellness company 00:00:14.519 --> 00:00:18.359 that i started about 11 or 12 years ago now oh 00:00:18.359 --> 00:00:22.859 don't stop now justin oh don't stop now you got 00:00:22.859 --> 00:00:26.329 to keep it going So it was it's an amazing story 00:00:26.329 --> 00:00:29.489 about how you started. And you got to tell them 00:00:29.489 --> 00:00:32.090 about the fanny packs because I'm in that era. 00:00:33.189 --> 00:00:36.549 Fanny packs was legit, Justin. So, yes, please 00:00:36.549 --> 00:00:39.770 go all in. I'm listening and I know someone else 00:00:39.770 --> 00:00:44.600 is intrigued to listen as well. OK, so. i grew 00:00:44.600 --> 00:00:46.500 up working in my grandfather's jewelry store 00:00:46.500 --> 00:00:48.439 and when i and i still remember when i was like 00:00:48.439 --> 00:00:51.539 13 years old like 30 years ago working at his 00:00:51.539 --> 00:00:53.859 store and just loving that relationship between 00:00:53.859 --> 00:00:56.299 the customer and the and this and the and the 00:00:56.299 --> 00:00:59.000 seller and having that kind of banter with people 00:00:59.000 --> 00:01:00.960 and a laugh with people and giving them this 00:01:00.960 --> 00:01:03.600 incredible experience and giving them an amazing 00:01:03.600 --> 00:01:05.659 beautiful piece of jewelry that they loved and 00:01:05.659 --> 00:01:08.099 that kind of like There was, you know, I look 00:01:08.099 --> 00:01:10.040 back on those years where I spent all my weekends 00:01:10.040 --> 00:01:12.920 working and I look back on that time with fondness 00:01:12.920 --> 00:01:14.760 because I just loved that experience. And so, 00:01:14.799 --> 00:01:17.099 like, my grandfather was in business, my dad 00:01:17.099 --> 00:01:18.379 was in business, my great -grandfather was in 00:01:18.379 --> 00:01:19.760 business, and business was just in my blood. 00:01:19.859 --> 00:01:21.200 It was just something I always wanted to do. 00:01:21.379 --> 00:01:23.079 And when I was in high school, I started this 00:01:23.079 --> 00:01:24.840 business called Happy Cow, which I still have 00:01:24.840 --> 00:01:27.400 now, which sells, like, fashionable fanny packs, 00:01:27.500 --> 00:01:29.859 beautifully handmade leather bags that aren't 00:01:29.859 --> 00:01:32.099 dorky, that look really cool, but it was always 00:01:32.099 --> 00:01:35.200 a very niche market. And so I always thought, 00:01:35.319 --> 00:01:38.500 like, I want to start another business that is 00:01:38.500 --> 00:01:40.439 going to have legs and is going to really grow 00:01:40.439 --> 00:01:42.799 into something without me needing to spend millions 00:01:42.799 --> 00:01:45.959 on dollars of creating demand. Because in business, 00:01:46.159 --> 00:01:48.739 it's very difficult to create demand. I think 00:01:48.739 --> 00:01:51.939 it's much easier to kind of just do a really 00:01:51.939 --> 00:01:54.120 good job of supplying the existing demand that's 00:01:54.120 --> 00:01:55.719 already there, particularly when you don't have 00:01:55.719 --> 00:01:57.780 a lot of money. When I started Forest Superfoods, 00:01:57.780 --> 00:01:59.939 I had $100 in my bank account. So I had no money. 00:02:02.070 --> 00:02:04.790 So I was traveling around India after high school, 00:02:04.829 --> 00:02:06.829 spent three or four years backpacking around 00:02:06.829 --> 00:02:09.090 India, walking barefoot. All the Indian people 00:02:09.090 --> 00:02:10.509 would come and offer me money because they're 00:02:10.509 --> 00:02:12.129 like, are you okay? And I'm like, no, I'm doing 00:02:12.129 --> 00:02:16.449 it by choice. It's okay. And because India has 00:02:16.449 --> 00:02:19.169 got this like incredible history of Ayurvedic 00:02:19.169 --> 00:02:21.930 medicine and also vegetarianism where people 00:02:21.930 --> 00:02:24.819 don't really eat. Most people there don't eat 00:02:24.819 --> 00:02:27.719 meat. And so they have other foods that they 00:02:27.719 --> 00:02:30.319 eat in order to get their protein and iron and 00:02:30.319 --> 00:02:33.180 B12 and those kind of nutrients that a lot of 00:02:33.180 --> 00:02:35.379 us who eat meat, we get it from the meat. And 00:02:35.379 --> 00:02:37.099 one of those foods is spirulina. And I remember 00:02:37.099 --> 00:02:38.620 walking through the market and they had these 00:02:38.620 --> 00:02:42.719 green chips in a tray. And I thought that this 00:02:42.719 --> 00:02:45.240 was, you know, this was over 20 years. This was 00:02:45.240 --> 00:02:47.979 over 20 years ago. And I still remember like, 00:02:48.060 --> 00:02:50.879 and I didn't know what it was. made some inquiries 00:02:50.879 --> 00:02:52.960 and they were spirit they were called spirulina 00:02:52.960 --> 00:02:55.199 and it's this algae that grows on top of the 00:02:55.199 --> 00:02:57.599 water on the surface of the water the united 00:02:57.599 --> 00:03:01.539 nations is called um the food of the future because 00:03:01.539 --> 00:03:04.460 it's so nutrient rich that they're like doing 00:03:04.460 --> 00:03:06.000 all this research to work out where they can 00:03:06.000 --> 00:03:08.780 use this food as a way to help people who are 00:03:08.780 --> 00:03:11.400 malnourished in like developing countries because 00:03:11.400 --> 00:03:14.199 it's so easy. So you can grow a lot of it and 00:03:14.199 --> 00:03:16.439 it's so nutrient dense. So it's got huge amounts 00:03:16.439 --> 00:03:19.860 of protein and iron and B vitamins and beta carotenes 00:03:19.860 --> 00:03:21.740 and all these incredible nutrients and vitamins 00:03:21.740 --> 00:03:25.719 that the human body needs. And so that kind of 00:03:25.719 --> 00:03:29.180 got me started on this journey of like, But that 00:03:29.180 --> 00:03:32.580 kind of blew my mind in this idea of that the 00:03:32.580 --> 00:03:36.580 food we eat can impact the health of our bodies. 00:03:36.740 --> 00:03:38.900 And it seems like such an obvious idea. But back 00:03:38.900 --> 00:03:41.240 then and even today, I think, you know, a lot 00:03:41.240 --> 00:03:42.860 of time if you go to the doctor and you've got 00:03:42.860 --> 00:03:44.719 a rash or you've got something happening, they 00:03:44.719 --> 00:03:46.979 don't ask you, what's your diet like? What are 00:03:46.979 --> 00:03:49.099 your stress levels like? You know, that's like 00:03:49.099 --> 00:03:51.020 it's just kind of like look at the symptoms and 00:03:51.020 --> 00:03:53.280 treat the symptoms. And I've had my own experiences 00:03:53.280 --> 00:03:54.900 with that around the same time, which really 00:03:54.900 --> 00:03:58.360 kind of. discouraged me in some ways to go like 00:03:58.360 --> 00:04:01.020 oh maybe like the west amazon doesn't have all 00:04:01.020 --> 00:04:02.740 the answers it's definitely got some answers 00:04:02.740 --> 00:04:04.759 but maybe it doesn't have all the answers and 00:04:04.759 --> 00:04:06.740 i really became kind of fascinated with this 00:04:06.740 --> 00:04:09.000 idea that there were foods out there like the 00:04:09.000 --> 00:04:12.620 spirulina that could change our lives for the 00:04:12.620 --> 00:04:15.099 better and it's it doesn't mean you need to take 00:04:15.099 --> 00:04:17.019 some pharmaceutical that can have these side 00:04:17.019 --> 00:04:19.680 effects or that you know you have to run marathons 00:04:19.680 --> 00:04:22.199 every week it's just it's just adding some some 00:04:22.199 --> 00:04:24.279 really nutrient dense special foods your diet 00:04:24.279 --> 00:04:26.699 can have all kinds of impacts and like for example 00:04:26.699 --> 00:04:29.420 one of our best sellers ashwagandha is has been 00:04:29.420 --> 00:04:31.939 shown in lots of different studies to naturally 00:04:31.939 --> 00:04:34.939 reduce cortisol levels so like so many of us 00:04:34.939 --> 00:04:37.160 are stressed and anxious but like this incredible 00:04:37.790 --> 00:04:39.550 root ashwagandha which is a plant like i put 00:04:39.550 --> 00:04:41.910 up a video yesterday because i'm growing heaps 00:04:41.910 --> 00:04:43.610 of ashwagandha in my garden and i was running 00:04:43.610 --> 00:04:45.430 around harvesting it all like look at the size 00:04:45.430 --> 00:04:47.629 of this fruit so look at this and it's like it's 00:04:47.629 --> 00:04:49.829 just a root you know it's not made in a lab it's 00:04:49.829 --> 00:04:52.269 made it's made in the soil the way food is meant 00:04:52.269 --> 00:04:54.709 to be made and it does incredible things for 00:04:54.709 --> 00:04:58.149 anxiety and um stress and a whole lot of other 00:04:58.149 --> 00:05:00.790 stuff as well but it's a food and so i really 00:05:00.790 --> 00:05:04.290 got i it's from you know over 20 years ago my 00:05:04.290 --> 00:05:07.060 mission has really been about Get people eating 00:05:07.060 --> 00:05:09.920 real food again. And it's not just the superfoods 00:05:09.920 --> 00:05:11.899 and the exotic stuff that, you know, comes from 00:05:11.899 --> 00:05:13.759 all different kinds of countries, all different 00:05:13.759 --> 00:05:15.560 places around the world and the mushrooms and 00:05:15.560 --> 00:05:17.779 that kind of stuff. But it's really just eating 00:05:17.779 --> 00:05:22.129 food that to our grandparents. It was just food, 00:05:22.189 --> 00:05:24.490 whereas now we have this confusion about what 00:05:24.490 --> 00:05:27.170 food really is. And we have this ultra -processed 00:05:27.170 --> 00:05:30.709 stuff that comes in a pretty packaging or we 00:05:30.709 --> 00:05:33.230 get from the supermarket or we get from a fast 00:05:33.230 --> 00:05:35.149 food restaurant or whatever it is. And it's not 00:05:35.149 --> 00:05:39.170 actually food. It's processed in such a way that 00:05:39.170 --> 00:05:41.329 a lot of the nutrients have been removed and 00:05:41.329 --> 00:05:43.550 that the human body doesn't even recognise it 00:05:43.550 --> 00:05:45.949 as food because we've evolved over thousands 00:05:45.949 --> 00:05:49.389 of years to recognise. Whole foods is food, like 00:05:49.389 --> 00:05:52.709 an apple, like a mandarin, like things that are 00:05:52.709 --> 00:05:55.810 in their natural state. That's what I believe 00:05:55.810 --> 00:05:57.670 our bodies are meant to eat. And so that's why 00:05:57.670 --> 00:06:01.269 in business as well. we don't sell any extracted 00:06:01.269 --> 00:06:03.389 products we don't sell any synthetic ingredients 00:06:03.389 --> 00:06:06.329 we don't sell any you know any any products with 00:06:06.329 --> 00:06:08.149 fillers in them or with any of this stuff we 00:06:08.149 --> 00:06:10.250 just take like these incredible foods from nature 00:06:10.250 --> 00:06:12.829 like lion's mane mushroom or the ashwagandha 00:06:12.829 --> 00:06:15.850 or the moringa or the spirulina and we freeze 00:06:15.850 --> 00:06:17.870 dry we grow them organically we freeze dry them 00:06:17.870 --> 00:06:21.449 and put into capsules so there's no no extra 00:06:21.449 --> 00:06:23.709 processing we just take those whole foods and 00:06:23.709 --> 00:06:25.350 provide them to people as close to how they appear 00:06:25.350 --> 00:06:27.750 in nature as possible and then on top of that 00:06:27.750 --> 00:06:31.139 we're really like So, you know, my accountant 00:06:31.139 --> 00:06:33.300 hates it because we do so much stuff for free 00:06:33.300 --> 00:06:35.560 because we don't, like, we don't care about making 00:06:35.560 --> 00:06:37.319 money. We just want to get people healthy again. 00:06:37.560 --> 00:06:39.920 And so, like, we teach people, like, here's how 00:06:39.920 --> 00:06:41.639 to grow all this stuff at home and here's how 00:06:41.639 --> 00:06:44.519 to grow herbs on your balcony and here's, you 00:06:44.519 --> 00:06:46.300 know, here's the foods that you should only eat 00:06:46.300 --> 00:06:48.720 organic and here's, like, you know, some good 00:06:48.720 --> 00:06:51.139 ideas for recipes for beautiful salads you can 00:06:51.139 --> 00:06:53.740 eat with your meal. And, like, so our whole thing 00:06:53.740 --> 00:06:56.319 is just about getting people eating real food. 00:06:56.860 --> 00:06:59.560 because we know that translates to incredible 00:06:59.560 --> 00:07:03.100 health benefits and benefits overall for everybody 00:07:03.100 --> 00:07:06.319 and so we're really focused on just getting people 00:07:06.319 --> 00:07:09.139 healthy and like living their best life because 00:07:09.139 --> 00:07:11.980 life is short you know life is too short to wake 00:07:11.980 --> 00:07:14.740 up feeling crap and to you know wake up feeling 00:07:14.740 --> 00:07:17.040 exhausted and there's so many people who like 00:07:17.040 --> 00:07:20.279 you know and not in a good way and you know modern 00:07:20.279 --> 00:07:23.139 life can be really tricky and so just doing what 00:07:23.139 --> 00:07:26.449 we can to kind of help people to have better 00:07:26.449 --> 00:07:30.050 lives. And that's the end of my rant. Please, 00:07:30.050 --> 00:07:35.250 let's just debunk that and tell me why it's so 00:07:35.250 --> 00:07:39.370 important, in your opinion, that regardless of 00:07:39.370 --> 00:07:41.829 the money that people want to spend, we're going 00:07:41.829 --> 00:07:45.410 to spend it somewhere. But what's the importance 00:07:45.410 --> 00:07:50.589 of eating whole foods and spending the money 00:07:50.589 --> 00:07:53.899 on that and being okay with that? I think like 00:07:53.899 --> 00:07:55.480 there's a lot to that. I think first of all, 00:07:55.500 --> 00:07:57.899 like whole foods are expensive and organic foods 00:07:57.899 --> 00:07:59.639 are expensive when you buy them from the supermarket 00:07:59.639 --> 00:08:01.720 or from like whole food markets and that kind 00:08:01.720 --> 00:08:03.399 of thing. But if you go to your farmer's market, 00:08:03.500 --> 00:08:06.899 they're not expensive. You know, if you grow 00:08:06.899 --> 00:08:09.480 a little bit of your own food, that's virtually 00:08:09.480 --> 00:08:12.360 for free, you know? And so like even things like 00:08:12.360 --> 00:08:15.019 garlic, which are in Australia, you know, $80 00:08:15.019 --> 00:08:18.600 a kilo, like you can grow garlic so easily in 00:08:18.600 --> 00:08:20.480 a tiny bit of land, you know, or you grow your 00:08:20.480 --> 00:08:24.139 herbs or I think. You know, I think it doesn't 00:08:24.139 --> 00:08:26.139 necessarily have to be organic, but I think try 00:08:26.139 --> 00:08:28.560 to eat as many whole foods as possible. And if 00:08:28.560 --> 00:08:32.419 you can get your berries and like green leafy 00:08:32.419 --> 00:08:34.299 vegetables and things that get sprayed a lot, 00:08:34.340 --> 00:08:36.899 if you can get them organic, that makes a huge 00:08:36.899 --> 00:08:40.559 difference. But things like a banana, for example, 00:08:40.840 --> 00:08:42.980 you know, it's got a thick skin on it. So like 00:08:42.980 --> 00:08:47.220 eating those not organic is probably not as bad 00:08:47.220 --> 00:08:50.360 as eating berries that aren't organic. But I 00:08:50.360 --> 00:08:51.860 think there's ways around it. But I also think 00:08:51.860 --> 00:08:56.019 like the other side of that coin is I've got 00:08:56.019 --> 00:08:58.620 this great, great quote on the wall in my office. 00:08:58.659 --> 00:09:03.679 It says like the healthy man has a thousand different 00:09:03.679 --> 00:09:08.399 dreams and the sick man has only one. You know, 00:09:08.419 --> 00:09:10.720 and it's like that whole thing of like, yeah, 00:09:10.860 --> 00:09:13.139 okay, it might cost a bit more to buy this food 00:09:13.139 --> 00:09:14.980 and it might take a bit more to prepare it than 00:09:14.980 --> 00:09:17.850 just getting fast food. But like. What's the 00:09:17.850 --> 00:09:20.470 alternative? You know, it's so important to like 00:09:20.470 --> 00:09:22.350 keep your body in good health. And when your 00:09:22.350 --> 00:09:25.669 body is not in good health, you realize how important 00:09:25.669 --> 00:09:28.009 that is. And then we get healthy again and we 00:09:28.009 --> 00:09:30.549 go and we forget about it. But like being healthy 00:09:30.549 --> 00:09:33.710 is so important. And it's like, you know, there's, 00:09:33.710 --> 00:09:37.789 you know, Gary Brecker, the guy, he's a really, 00:09:37.909 --> 00:09:40.090 he's pretty famous. I think he's in the US and 00:09:40.090 --> 00:09:43.429 he's. He's a human biologist who specializes 00:09:43.429 --> 00:09:45.909 in longevity. He says in order to have, like, 00:09:45.909 --> 00:09:48.309 a long, healthy, fulfilled life, you need three 00:09:48.309 --> 00:09:52.230 things. You need community. You need daily exercise. 00:09:52.570 --> 00:09:55.750 And you need whole foods. And so I think, like, 00:09:55.850 --> 00:09:58.009 I love that because it makes it really simple 00:09:58.009 --> 00:09:59.850 because there's so much different advice out 00:09:59.850 --> 00:10:02.100 there of, like. you should do this and you should 00:10:02.100 --> 00:10:04.600 do that and avoid this food and don't do this. 00:10:04.659 --> 00:10:06.639 And I think if you could just focus on those 00:10:06.639 --> 00:10:09.059 three things, like just move your body every 00:10:09.059 --> 00:10:11.759 day, you know, put time and effort into having 00:10:11.759 --> 00:10:14.100 community around you and people you really love 00:10:14.100 --> 00:10:17.220 around you and eat as many whole foods as possible. 00:10:17.299 --> 00:10:19.519 I think like that's the recipe to having a long, 00:10:19.559 --> 00:10:22.440 healthy life. And it's so simple. And I think 00:10:22.440 --> 00:10:26.240 it's like Michael Mosley had that great thing 00:10:26.240 --> 00:10:28.740 that like, if you want to eat a triple chocolate 00:10:28.740 --> 00:10:32.029 cheesecake, with you know cream and chocolate 00:10:32.029 --> 00:10:34.769 biscuits and everything else on top you can but 00:10:34.769 --> 00:10:37.309 you have to make it at home yeah that's the rule 00:10:37.309 --> 00:10:39.509 you know so you can eat whatever crap you want 00:10:39.509 --> 00:10:41.370 but make it at home because when you make it 00:10:41.370 --> 00:10:43.809 at home it hasn't been prepared in a way that's 00:10:43.809 --> 00:10:45.690 going to extend the shelf life as much as possible 00:10:45.690 --> 00:10:48.269 it hasn't been made in a way that's going to 00:10:48.269 --> 00:10:52.299 like um make you know it's designed to like encourage 00:10:52.299 --> 00:10:54.080 you to eat the whole thing rather than just have 00:10:54.080 --> 00:10:56.120 one piece so they use a whole lot of chemicals 00:10:56.120 --> 00:10:58.039 for that and there's always extra ingredients 00:10:58.039 --> 00:11:00.019 and emulsifiers and all these different crazy 00:11:00.019 --> 00:11:02.259 stuff they put in when they put the product on 00:11:02.259 --> 00:11:04.659 the shelf and you you know you and one of the 00:11:04.659 --> 00:11:06.299 things we say to our you know to our audience 00:11:06.299 --> 00:11:08.679 all the time is like read the ingredients on 00:11:08.679 --> 00:11:12.110 stuff yeah you know like just even sushi you 00:11:12.110 --> 00:11:14.169 know like we in australia we love sushi like 00:11:14.169 --> 00:11:16.289 we're obsessed with sushi and like you think 00:11:16.289 --> 00:11:19.110 like a sushi is like rice a bit of fish and seaweed 00:11:19.110 --> 00:11:21.210 and you look at the ingredients and it's like 00:11:21.210 --> 00:11:24.710 40 ingredients you know in a piece of sushi and 00:11:24.710 --> 00:11:27.679 it's like that stuff isn't good for you you know 00:11:27.679 --> 00:11:29.460 but if you make the sushi at home you can do 00:11:29.460 --> 00:11:31.220 it with three ingredients and it's fresh and 00:11:31.220 --> 00:11:33.700 it tastes better and so like I think a lot of 00:11:33.700 --> 00:11:35.960 us and I mean included you know you can have 00:11:35.960 --> 00:11:38.740 like a massive sweet tooth and like really salty 00:11:38.740 --> 00:11:41.279 foods and like french fries and you know burgers 00:11:41.279 --> 00:11:44.019 and all this stuff and that's okay and life's 00:11:44.019 --> 00:11:46.580 too short to not eat the foods you love But there's 00:11:46.580 --> 00:11:48.559 a big difference between making that at home 00:11:48.559 --> 00:11:51.159 with love, with good quality ingredients compared 00:11:51.159 --> 00:11:54.139 to just buying, you know, from a fast food restaurant 00:11:54.139 --> 00:11:55.860 or something like this, you know, or the supermarket. 00:11:56.240 --> 00:12:00.720 Tell me more about your vision. So my vision 00:12:00.720 --> 00:12:04.840 is to get people to improve their lives naturally. 00:12:05.059 --> 00:12:07.019 I guess that's what it comes down to, right? 00:12:07.179 --> 00:12:09.500 And so we're all about, like, encouraging people 00:12:09.500 --> 00:12:13.019 to live better lives. And a lot of that comes 00:12:13.019 --> 00:12:15.019 down to the food we eat because the things you 00:12:15.019 --> 00:12:18.200 put into your body have a direct impact on how 00:12:18.200 --> 00:12:21.059 you feel, how well you sleep, how angry you are, 00:12:21.139 --> 00:12:25.120 how sad you are, how stressed you are, how well 00:12:25.120 --> 00:12:27.240 you can think, how well you can relate to others. 00:12:27.399 --> 00:12:30.159 You know, food is such a – and my wife's Italian, 00:12:30.519 --> 00:12:32.419 you know, so I get a lot of this, like, food 00:12:32.419 --> 00:12:35.120 is everything thing from her and from her side 00:12:35.120 --> 00:12:37.259 of the family. But, like, you know, you need 00:12:37.259 --> 00:12:38.840 to – it's really important to think about the 00:12:38.840 --> 00:12:40.600 stuff you put in your body. And it doesn't mean, 00:12:40.700 --> 00:12:42.980 like I remember my dad saying to me, you know, 00:12:43.019 --> 00:12:45.340 a few years ago, he said, all the good food, 00:12:45.580 --> 00:12:47.340 something that's good for you doesn't taste good. 00:12:47.460 --> 00:12:49.659 And that's not true. You know, it's not true. 00:12:49.759 --> 00:12:51.860 You can have stuff which is good for you, which 00:12:51.860 --> 00:12:54.840 tastes amazing. I eat it every day because, you 00:12:54.840 --> 00:12:56.820 know, we cook every meal. My wife cooks every 00:12:56.820 --> 00:12:59.460 meal that we have at home with love, with stuff 00:12:59.460 --> 00:13:01.200 we've grown in the garden and with stuff she's 00:13:01.200 --> 00:13:04.600 gotten from the farmer's market. And, you know, 00:13:04.620 --> 00:13:07.960 and you could taste this incredible, beautiful 00:13:07.960 --> 00:13:10.360 flavorful food that doesn't have all this extra 00:13:10.360 --> 00:13:12.919 crap in it i think that's the real fallacy this 00:13:12.919 --> 00:13:15.799 idea that like you know food that's good for 00:13:15.799 --> 00:13:17.659 you doesn't taste good you know think about an 00:13:17.659 --> 00:13:20.100 apple you know a good apple or a good mandarin 00:13:20.100 --> 00:13:22.779 or a good banana or whatever you know is it is 00:13:22.779 --> 00:13:25.480 delicious it's a you know and you know it fills 00:13:25.480 --> 00:13:28.639 your soul and like those foods are super good 00:13:28.639 --> 00:13:30.620 for you have all these incredible nutrients and 00:13:30.620 --> 00:13:34.100 vitamins in them and so um i think it's super 00:13:34.100 --> 00:13:37.179 important to have the right perception in terms 00:13:37.179 --> 00:13:39.840 of improving your health and to really be you 00:13:39.840 --> 00:13:42.019 know to do it for yourself and to do it because 00:13:42.019 --> 00:13:44.159 you want to live a good life and you want to 00:13:44.159 --> 00:13:46.580 live to you know you want to live a long healthy 00:13:46.580 --> 00:13:48.879 life and it's you know it's one thing to live 00:13:48.879 --> 00:13:51.759 a long time but to be frail and not particularly 00:13:51.759 --> 00:13:53.580 healthy but you know what you really want to 00:13:53.580 --> 00:13:56.340 do is to live a really long life and be healthy 00:13:56.340 --> 00:13:59.059 right up until the end and The stuff we put in 00:13:59.059 --> 00:14:03.779 our bodies has a huge impact on that. I don't 00:14:03.779 --> 00:14:05.600 know if there's anyone these days who would argue 00:14:05.600 --> 00:14:08.940 that it doesn't. Justin, I'm going to switch 00:14:08.940 --> 00:14:11.720 gears real quick because I hear the passion in 00:14:11.720 --> 00:14:15.340 you. And I know I keep saying that, but I tell 00:14:15.340 --> 00:14:18.879 you, if I haven't learned anything, it's just 00:14:18.879 --> 00:14:21.940 like, just put better foods in your body. Yeah. 00:14:22.159 --> 00:14:25.580 One of the things that I would like to ask is, 00:14:26.699 --> 00:14:29.700 How easy, I won't even, I guess that might not 00:14:29.700 --> 00:14:32.580 be the right word, but how easy is this for it 00:14:32.580 --> 00:14:40.299 to actually be your business? It's, I heard something 00:14:40.299 --> 00:14:42.940 the other day that said to start, you know, to 00:14:42.940 --> 00:14:45.379 start a business, you have to be a little bit 00:14:45.379 --> 00:14:49.539 crazy because like it takes so much risk and 00:14:49.539 --> 00:14:52.460 it takes so much time and there's no guarantee 00:14:52.460 --> 00:14:54.059 it's going to go anywhere. And there were like 00:14:54.059 --> 00:14:56.879 a lot of years. where it was a massive struggle 00:14:56.879 --> 00:14:59.600 where like you know i was paying myself a hundred 00:14:59.600 --> 00:15:01.820 dollars a week and somehow surviving off that 00:15:01.820 --> 00:15:03.480 because i had that happy cow business as well 00:15:03.480 --> 00:15:05.419 so i was really lucky that i had something like 00:15:05.419 --> 00:15:06.879 that to fall back on and that's what i always 00:15:06.879 --> 00:15:09.360 tell people who come to me for business advice 00:15:09.360 --> 00:15:12.080 is like don't quit your job straight away you 00:15:12.080 --> 00:15:13.860 know don't take out a mortgage on your house 00:15:13.860 --> 00:15:16.399 don't you know don't do anything crazy like that 00:15:16.399 --> 00:15:19.360 because statistically there's a 90 chance your 00:15:19.360 --> 00:15:21.240 business is not going to make it you know that's 00:15:21.240 --> 00:15:24.149 the statistics so like you need to be aware of 00:15:24.149 --> 00:15:25.990 those odds and you have to be realistic so start 00:15:25.990 --> 00:15:29.269 your business in the evening after work while 00:15:29.269 --> 00:15:31.250 you're watching tv or instead of watching tv 00:15:31.250 --> 00:15:33.110 or on the weekend you know instead of getting 00:15:33.110 --> 00:15:35.110 drunk with your friends or whatever like like 00:15:35.110 --> 00:15:36.889 there's so many there's so many hours in the 00:15:36.889 --> 00:15:39.809 day where that we can do stuff that we you know 00:15:39.809 --> 00:15:43.570 it's really important to think about um you know 00:15:43.570 --> 00:15:46.549 the time is so finite and the time goes so quickly 00:15:46.549 --> 00:15:49.470 and today will never happen again you know like 00:15:49.470 --> 00:15:51.429 this is the only time we're going to have today 00:15:51.429 --> 00:15:53.879 and so Think about the way you spend your time 00:15:53.879 --> 00:15:55.480 and the way you spend your hours. And you could 00:15:55.480 --> 00:15:58.340 spend it seeing it for other TV, you know, scrolling 00:15:58.340 --> 00:16:00.960 through Instagram and watching some show that 00:16:00.960 --> 00:16:02.879 does nothing for you. Or you could spend it starting 00:16:02.879 --> 00:16:04.779 to build your business from the ground up that 00:16:04.779 --> 00:16:06.659 you're passionate about. And I think it's really 00:16:06.659 --> 00:16:09.600 important to be passionate about what you do 00:16:09.600 --> 00:16:11.740 and really believe in it because there's a lot 00:16:11.740 --> 00:16:13.639 of times when it's hard, particularly at the 00:16:13.639 --> 00:16:16.399 start, where, like, you don't know how you're 00:16:16.399 --> 00:16:18.059 going to pay your bills and, you know, there's 00:16:18.059 --> 00:16:21.379 not money coming in. And you have to really believe 00:16:21.379 --> 00:16:23.179 in what you're doing. And I just kind of really 00:16:23.179 --> 00:16:25.259 believed it because I saw the benefits that I 00:16:25.259 --> 00:16:27.779 was getting from these amazing foods. And I saw 00:16:27.779 --> 00:16:29.679 the benefits that customers were getting as well. 00:16:30.440 --> 00:16:33.580 And so that kind of like has always kept me going. 00:16:33.679 --> 00:16:36.679 Like we get, you know, we get thousands of emails, 00:16:36.919 --> 00:16:39.299 you know, every year from people saying like. 00:16:39.629 --> 00:16:42.169 Thank you so much. This product has changed my 00:16:42.169 --> 00:16:43.830 life. You know, people who are, you know, who 00:16:43.830 --> 00:16:46.129 have really bad arthritis. So then they take 00:16:46.129 --> 00:16:48.250 Moringa, which is an incredible anti -inflammatory 00:16:48.250 --> 00:16:50.429 and it's a leaf. It's a leaf of a plant. And 00:16:50.429 --> 00:16:52.230 all of a sudden they, you know, they can wear 00:16:52.230 --> 00:16:54.309 their wedding ring again and their fingers aren't 00:16:54.309 --> 00:16:57.710 swelling and they could walk upstairs. And it's 00:16:57.710 --> 00:17:00.330 just from eating a food and people like. Of course, 00:17:00.330 --> 00:17:02.690 when that happens, they're so grateful and they're 00:17:02.690 --> 00:17:06.309 so incredibly energised and, you know, they get 00:17:06.309 --> 00:17:08.890 this new burst and this new kind of energy for 00:17:08.890 --> 00:17:11.950 life. And that kind of experiences and seeing 00:17:11.950 --> 00:17:13.769 that I was really helping people and changing 00:17:13.769 --> 00:17:15.930 their lives really kept me going through those 00:17:15.930 --> 00:17:18.369 difficult times. And maybe my mum would probably 00:17:18.369 --> 00:17:20.369 say it's because I'm so stubborn as well. But, 00:17:20.450 --> 00:17:23.549 like, I was like, I just, it was never an option 00:17:23.549 --> 00:17:25.789 for me to quit. Like, I was just like, I'm going 00:17:25.789 --> 00:17:28.609 to make this work. or I'm going to get to the 00:17:28.609 --> 00:17:31.230 end of my life and die having spent my life trying 00:17:31.230 --> 00:17:33.549 to make it work. So it was like, you know, it 00:17:33.549 --> 00:17:35.390 was going to be one or the other. I wasn't, giving 00:17:35.390 --> 00:17:38.390 up was never an option for me. And so I think 00:17:38.390 --> 00:17:40.630 like, I think you have to be really passionate 00:17:40.630 --> 00:17:43.630 about what your business is. But also I think 00:17:43.630 --> 00:17:46.089 one of the things I did really good, and I made 00:17:46.089 --> 00:17:47.609 a lot of mistakes, but one of the things I did 00:17:47.609 --> 00:17:49.869 really good was I never took any money from anybody. 00:17:50.250 --> 00:17:52.450 I never took on any loans. I never took on any 00:17:52.450 --> 00:17:54.529 – I never gave away – I still own 100 % of the 00:17:54.529 --> 00:17:56.410 company. And we're going to – we'll do eight 00:17:56.410 --> 00:18:00.130 figures this year. And so like – and there's 00:18:00.130 --> 00:18:01.730 no board of directors and stuff like that. Like 00:18:01.730 --> 00:18:03.390 I just have complete control and I do things 00:18:03.390 --> 00:18:05.349 that I feel good about and that I feel the right 00:18:05.349 --> 00:18:07.130 thing to do for my customers. I don't have to 00:18:07.130 --> 00:18:08.829 answer to any investors. I don't have to answer 00:18:08.829 --> 00:18:11.029 to any banks. I don't have to answer to any board 00:18:11.029 --> 00:18:13.069 of directors or managers or anyone like that. 00:18:13.190 --> 00:18:15.650 And so I think that's really important as well 00:18:15.650 --> 00:18:18.009 because I think one way to really take the fun 00:18:18.009 --> 00:18:21.339 out of it is to have – this massive debt against 00:18:21.339 --> 00:18:23.539 your business particularly in the start and so 00:18:23.539 --> 00:18:25.299 i think people should find a way particularly 00:18:25.299 --> 00:18:27.200 now with online business you know before online 00:18:27.200 --> 00:18:30.519 business you know to start a business would cost 00:18:30.519 --> 00:18:32.640 would often cost hundreds of thousands of dollars 00:18:32.640 --> 00:18:34.279 you have to open a shop and you have to fit it 00:18:34.279 --> 00:18:35.720 out and you have to get insurance and if you 00:18:35.720 --> 00:18:38.299 sign it now with an online business you can start 00:18:38.299 --> 00:18:40.630 a business with no money like i I started Forest 00:18:40.630 --> 00:18:43.450 Superfoods with $100 in my bank account. I taught 00:18:43.450 --> 00:18:45.809 myself how to write code because you had to code 00:18:45.809 --> 00:18:48.309 back then. There was no chat GPT. I taught myself 00:18:48.309 --> 00:18:50.410 how to code. I taught myself how to do marketing. 00:18:50.630 --> 00:18:53.410 I taught myself how to do the ordering of the 00:18:53.410 --> 00:18:56.069 stock, how to negotiate with suppliers, how to 00:18:56.069 --> 00:18:58.250 work out which products were going to be good 00:18:58.250 --> 00:19:00.430 for people and which stuff I should stay away 00:19:00.430 --> 00:19:02.069 from because there wasn't a lot of scientific 00:19:02.069 --> 00:19:04.869 studies around it. All that stuff, I just learned 00:19:04.869 --> 00:19:08.609 as I went. Everyone can do that, you know, especially 00:19:08.609 --> 00:19:10.369 with the internet. You can learn what you need 00:19:10.369 --> 00:19:14.009 to do. And I think a really good trait for when 00:19:14.009 --> 00:19:16.250 you run your own business is to just go, what's 00:19:16.250 --> 00:19:19.569 the next step? I've never had a business plan. 00:19:19.710 --> 00:19:21.089 I never went, this is where we're going to be 00:19:21.089 --> 00:19:22.490 in five years. This is where we're going to be 00:19:22.490 --> 00:19:24.769 in 10 years. It's just like, I know I want to 00:19:24.769 --> 00:19:26.069 keep growing the business and I want to keep 00:19:26.069 --> 00:19:28.430 reaching more and more people. So like, what's 00:19:28.430 --> 00:19:30.890 the next thing I need to do today in order to 00:19:30.890 --> 00:19:33.180 get to be able to reach more people? Thank you 00:19:33.180 --> 00:19:35.079 for being here today. I'm really happy that you 00:19:35.079 --> 00:19:37.359 tuned in to Vision Pros Live. I'm looking forward 00:19:37.359 --> 00:19:40.900 to seeing your reactions as these episodes continue 00:19:40.900 --> 00:19:42.660 to move forward. This is going to get more and 00:19:42.660 --> 00:19:44.660 more fun. We'll have more and more engagement 00:19:44.660 --> 00:19:46.799 as well. We'll invite people to participate in 00:19:46.799 --> 00:19:48.960 the show. And thank you for giving us your time 00:19:48.960 --> 00:19:51.240 and attention. Have an excellent time building 00:19:51.240 --> 00:19:53.559 out your vision and becoming a vision pro yourself.