Please do me a favor for those that are just
listening. Share your first name, last name,
the name of your business company or anything
that you do and also where you're located. Sure.
Thank you. My name is Dan Schinder. No C, no
L. It's Schinder. S -H -I -N -D -E -R. Easy.
And I have two companies. The first company is
Drum Talk TV Incorporated. We're 12 and a half
years old. I founded it January 7th of 2020.
And in our first year, because we skyrocketed
way past everybody in our space, we were the
newest brand by 10 years. It inspired me to start
a marketing, coaching and consulting training
company to teach. I felt a responsibility to
teach and share the strategies I used of how
we grew even in that first year organically.
We've reached 100 million people a year online
without spending any money. So that second company
was kind of born out of that. I'm located way
far away from anything now. I'm originally from
Los Angeles. My wife's from Bronx, New York.
We lived in Las Vegas for years. And now we live
in a very, very tiny city of about 7 ,500 people
called Globe, Arizona. It's 100 miles east of
Phoenix up in the mountains. We were pretty productive
as people and entrepreneurs, but when we moved
and changed the whole vibration of where we were
compared to the cities, you know, over stimulation,
we got even more productive. I mean, it was truly
an instant transformation. That's what I do.
That's where I am. Who I am is I'm a husband.
We have a blended family of 11 grown kids, 19
grandkids and a one and a half year old great
grandson. It's hard for me to even pronounce
those words. And we have three dogs, two cats.
And for hobbies, I do quite a few things. But
my daily hobbies, I grow flowers and herbs and
stuff to keep me off the news. I love that. I
love that. It's so funny. You said 11 blended.
Yeah. 19 grand and one great grand. Yeah. Okay.
So anybody that's listening, go find this show
and you would never guess what Dan looks like.
Doesn't even look like any of us. I'll give this
much away. I am in my sixties. Yeah. Oh, yeah.
Okay. So everybody, if you're just running on
the treadmill, just quickly just open up your
phone and take a look. He looks nothing like
it at all. This is my better seven tenths right
there. She's older than me. Don't tell her I
told you. Look nothing like it. I love it. And
that to me says that. As a business owner, an
entrepreneur, and someone that has reached the
level that you have, I'm going to say this. And
to be the age that you are, you don't look like
you let it take over you. Thanks. I came close.
Yeah, okay. I did come close by accident. I really
don't mention this a lot, but... I feel comfortable
and it fits. And, you know, we kept it a secret
for a while because we didn't want people to
not get involved with me for the sake of worry.
But shortly after we first moved here, I was
working on a documentary that I had just filmed
with Billy Cobham, the forefather of fusion music.
And I was under a lot of pressure that, of course,
I put on myself to get it done by a certain time.
And we were leaving to go to Oregon for one of
my daughter's weddings. Well, one of my... it's
her only wedding, one of my daughter's wedding.
Yeah. And, and the night before I was sitting
right here and I just started hallucinating and
all this stuff. And, and to make a long story
short, I had not been very good at working in
balance. And I had a few mini strokes just sitting
here. And my wife said, there's no way we're
getting on the plane to go to Oregon tomorrow.
And I said, there's no way we're missing that
wedding. And we went. And I was okay except for
one little thing. And then we came back. And
she, I'm whispering because I don't want her
to hear me tell this story. She went to the market
and came back. and i was wandering around outside
in our yard where we we park our cars come into
our our yard it's all concrete and i do container
gardening and i was wandering around yelling
for her and she came up to me and said my eyes
were like twirling she said what's wrong and
i was like angry where were you and i didn't
remember that she went to the market to make
a nice dinner i didn't for a while even remember
that we had just got back from oregon from the
airport like a short a couple hours ago so that
That really scared me. That was eight and a half
years ago, right after we moved here. Actually,
yeah, it was right after we moved here. So I
really go out of my way, not just for myself
to do the right things, but to tell people. And
I'm in really good shape. I'm healthy. I've been
a drummer 55 years. I'm very physically active.
I do all kinds of stuff with the dogs. I build
stuff together. But don't let that fool you.
yeah you know don't don't let good health make
you feel like you could push that envelope farther
because this the nervous system is different
no matter how strong you are no matter how how
physically you feel you can hold up it's the
brain that gave way you know so as entrepreneurs
as business people even c -suite managers even
college students that have so much put on them
and then they got it two jobs we have to have
that balance you have to be able to take that
time to rejuvenate and take care of yourself,
do the right things. And it pays off. I want
to first say thank you for choosing to share
that story with me because that says something
so much bigger than the journey, right? Because
you are where you are regardless. No one ever
really thinks about. the journey one takes or
that moment in life that says, I need to change.
I must change because I physically look good.
And when does that change usually happen? When
the worst possible, you know, like my dad quit
smoking when he had his first heart attack. That's
what it took, you know, things like that. But
what, you know, what it really taught me was,
and I'm getting more comfortable talking about
it because it taught me that. If I hadn't finished
it when I wanted to, the documentary I was working
on, and it got done, and then we did another
one. But if I hadn't finished it when it was
planned, even if it wasn't my decision to put
that on me, someone else. What's the worst thing
that could have happened? You know, the black
helicopters with people in black Kevlar and machine
guns are not coming after me. What's the worst
thing that could ever happen if you just put
stuff off because you realize it got to slow
down? You might miss an opportunity here or there.
Well, you'll get other opportunities the same
way you got that opportunity. So what? You didn't
follow through. Maybe you got to give someone
a refund of a lot of money because you just did.
Your health has to come first, especially when
there's others that depend on you. your team,
your family, and nothing else matters if that
doesn't matter. I really learned what could have
been a very much harder way. And so I'm grateful
that it didn't have any, I don't think it had
any long -term effects. I hope not. Who knows?
I don't know. My wife could be behind me laughing
at me or, you know. doing who knows what, pretending
she's stabbing me. I don't know. But it's important.
It's so important for younger entrepreneurs.
And I don't mean by age, but I mean by people
like my wife became an entrepreneur when she
was 50. And if you're new to entrepreneurship,
there's no way you can really grasp. And Giovanna,
I'm sure you understand. There's no way, Giovanna,
that you could really prepare yourself. and understand
what's what's coming and a lot of that we bring
on ourself by which is okay and it's measured
by how successful do you want to be how remarkable
do you want your product or service to be how
much do you want to break through that glass
ceiling really stand it takes work there's no
big shiny object like ai that's going to do it
for you you've got to put in the work but if
you don't work in that self -care and that balance,
you know, a face mask, the slippers for your
feet, you know, that hydrate your skin, a massage,
going for a walk, whatever your jam is, eat a
candy bar, you know, whatever it is, you've got
to work then because there's no way you can understand
until you sit there and look back on it and go.
how did i get through that yes but it fortifies
you for whatever else is coming that's next level
next level next level next level and that's how
people like richard branson that's how people
like martin luther king that's how people like
malcolm x that's how people like steve jobs got
to where they were by fortifying their their
emotions their foundation, their emotional foundation,
their mind always be learned. It's so that matrix
is so wide and so deep that it's easy for people
to just throw their hands up and say, F it. I'm
just going to go get a job and work for the man
again, because it's dependable. And if that's
what people want to do, that's totally okay.
We all serve each other differently. You know,
some, someone has to check the groceries at the
grocery counter. Someone's got to invent the
next iPhone. Someone's got whatever it is. It
doesn't matter. you still need to work in self
-care. You don't have to be an entrepreneur for
that to be important, right? Well, I was going
to say another weird sort of way I balance is,
so I mentioned I live a hundred miles from Phoenix
up in the mountains and I go down there maybe
three to five times a month on business. I go
to a entrepreneur. community meeting and do all
this stuff. And then since I'm down there, I
set up a couple of other meetings. And I listen
to, on average, three audio books a month. And
they're always on business, except for maybe
10 % of the time, I'll listen to a biography
of one of my favorite music artists. Other than
that, it's business, business. I listen to them
twice, three books a month. And I have a rule
that when it's a business day like that, I have
an hour and a half down there. or 45 an hour
and a half back and i don't listen to music i
only listen i get my audiobook time in and i
listen to it in the morning when i'm getting
stuff ready you know feeding our zoo and getting
coffee for my wife before she gets up and it's
that's another way i balance but i'm also feeding
my brain and and then when we go on long trips
with my wife i might And we rode as much as possible.
When we go to LA, when we go to San Diego, going
to San Diego for Father's Day and my other son's
birthday, my other son, because one of them works
with me. we will listen to music or we'll just
talk but i'll say hey there's this section i
want you to hear what do you think about this
chapter being an assignment for the team and
we will assign my wife is also our hr manager
and she's an artist and a therapist she makes
art therapy so i thought she'd be a great hr
manager she's like a den mother my babysitter
i mean to be married to a therapist great for
me not so good for her all the time but but And
then we'll assign them a chapter to listen to
or sometimes a whole book simply no matter what
their position is so we can all be on the same
page. Because one of the rules we have is no
matter what someone's position is, everyone's
always welcome to chime in on an idea that might
not even have to do with any of their responsibilities
or it might mainly fall on some other department.
And maybe that person who brought it up does
the artwork for it. But this person has a great
idea for a new membership perk or tier or something.
So we want everyone to know what I learned and
what I know. And everything I listen to has to
do with business growth, entrepreneurship, marketing,
and scaling, basically, are the four. And they're
very related, of course, and sometimes very intertwined.
Yes. So I use that as a way of, it's chill time
for me. But it's also so it's balanced because
I'm not here doing all this digital work, which
drives me crazy. I've been an artist my whole
life as well. I'm in music. I was a professional
musician at 15. So I'm very right brain as well.
But I'll tell you, all these pictures on the
wall, all these things on the wall, they're covering
up holes in the wall for me banging my head against
it. Working with people in the music industry,
bless their hearts. I'm from that tribe. But
when there's nothing going on on the left side
of the brain, it's all creative. The business
side, it falters and it fails. And my wife and
I happen to be business people that are artists
as opposed to artists. trying to do business
that don't want to put in the time and you have
to put in the time to learn and get uncomfortable
with the part of business that you don't want
to do because it's easy to just get a manager,
just get a PR person, get an assistant. That's
great, but how are you going to choose the right
one if you don't know? how it works. Same thing
with when I teach marketing, I tell that, Oh,
great. You got somebody. Oh, great. You got an
agency is a business owner. You need to know
this stuff too. So you can collaborate better
and brainstorm, you know, get to that, that critical
mass, that apex point of the perfect content.
So I find listening to business books, part of
my balance and chill time. And I focus on it
a hundred percent. I don't have it on while I'm
working here or editing video. I'm only listening.
That's the only thing that has my attention other
than maybe cooking or going for my walk or the
drive. And that's it. So, right. I've got some
great books back here, but as time has gone on,
it's, I'll read a book if that's the only way
it comes. But other than that, I love audio books.
You can rewind, you can flag stuff. I'll record
it sometimes and play it for my team or for my
wife. it's just and i love when the author reads
it it's not always but when the author reads
it i just love it and it you it's a responsibility
you have to yourself as a human let alone an
entrepreneur if you love horticulture learn about
it don't just you know what i mean it's it's
it's so important and and it it's very inspiring
for me too you know like We, we want to, we have
a big exit plan for three to five years. I, I
want to, it sounds terrible when I say get out,
but you know what I mean? I want to get out while
I'm still, well, it's all perspective while I'm
still young, but very, you know, fit and healthy.
So my wife can, and I don't want to work till
I'm 85. I'm not one of those people that wants
to, I heard so many. I don't have anything against
it, but I hear so many entrepreneurs say, hey,
I'm going to die doing this at 94. I'm not interested
in that. I got other plans and I don't want to
be pushed around in a wheelchair because I'm
so old and frail or because I'm ill. I want to
do it while I can. You know what I mean? And
nothing against people who are in wheels. And
I don't mean it like that. I think people understand
what I mean. I want to do it while I'm young
and I'm young. Is this the new 33s or something
like that? You just made that up, Dan. I did.
I love it though. My son Alex is going to be
35 the day after. He's the second youngest of
all 11. And he's going to be 35 on Monday. And
I'm going to have the talk with him and I'm going
to say. it goes by like think how quickly this
went by i'm gonna say it goes by so fast don't
put anything off don't second guess just dive
in just do it kick doors down kick ass have fun
be productive be good give back and and make
stuff happen just tell me about your vision i've
got like different levels so I'll give you the
where we are now and then the after I'm out,
if that's okay. I know we're short on time, so
I'll be quick. The vision now, we're in the middle
of growing. With Drum Talk TV, we spent three
years developing, researching, beta testing,
focus grouping, soft launching, a membership
site that's for all music fans, experiential
membership site where people can have... a small
group of people can be online in a virtual environment
where they don't need goggles or special headgear
it's on our platform and we have a big artist
or record executive or producer and it's a fan
q a it's not like our other shows where i'm interviewing
or someone else is interviewing it's a fan q
a i'm the moderator we'll bring here's javanka
with a question for questlove bring you up you're
on the screen with them other people are watching
you ask a question the artist answers you're
on screen the whole time. So it's very personalized.
And then the next person in line that's in the
queue, same thing. And then everyone else goes.
Who's not on the screen is in a virtual environment
as an avatar. So you could be sitting next to
someone who lives in Paris. If you live in New
York and you can chat back and forth, you make
your own avatar with the same thing for online
streamed concerts that we do a few times a year.
We have twice a month music themed game shows
where people win prizes, all genres of music.
Yeah. The, the drum talk TV brilliance is not
just for drummers. It's in jump talk. TV's not
even just for. drummers just for music fans and
weirdos who like looking at drummers but drum
talk tv brilliance is going to be taken under
a bigger brand that we're in the process of releasing
which is a big entertainment group that's still
ours and we're going to replicate drum talk tv
in different music instrument centric segments
so like there'll be there's guitar talk tv keyboard
talk tv all six others that we're developing
and they'll be under a big entertainment group
And so that's like I'm watching that come to
fruition after three years or so of developing.
And that's really exciting. And I'd love to give
everybody a free membership for a year if I could
give out a discount code. Yes. Oh, that would
be amazing. So if everybody goes to drumtalktvbrilliance
.com and in all caps at checkout, it will ask
for a card, but it'll zero out at checkout if
you use DTTV. B -F -R -E -E, oops, D -T -T -V
-B, DAN, free. All caps, you get a free year.
No strings attached or anything. There's different
levels, but you get a lot with just that. that
free membership we call it the club membership
now and it's for a full year uh there's no expiration
date on that so everyone can just take it run
with it pass it out to your friends we want to
get more and more people in the game shows and
things like that um and we run all kinds of contests
so so it's fun seeing that happen and we do interviews
every month We'll have different drummers and
stuff on the regular stuff. We have four original
series with a new one coming out soon. So that's
like over the next three years, the big development
in three to five years, I want to have an exit.
We're going to sell it. And at that point, my
wife and I are going to travel more, not for
business. We travel a lot around the world for
business, doing documentaries and stuff for Drum
Talk TV and other things. I want to write adventure
fiction. I've dabbled in that a bit, historical
period adventure fiction, but I want to travel
for the research instead of using Google. We
want to have a dog rescue ranch. We have five
rescues, two cats, three dogs, and just... live
life. And I had a cooking show on TV years and
years ago. So I've gone back and forth about
bringing that back. That was before YouTube.
Like I stopped doing it right before YouTube
came out. And there's been times where I've thought,
wow, I've, I've gotten, I've reached a hundred
million people a year online with Trump talk
TV. We have a million and a half fans on social.
I wonder what would happen if I brought my cooking
show back because more people are into food,
I think, than into drumming. But everyone's immune.
So I've kind of toyed with that idea. We'll see.
We'll see. So those are my two levels of my vision
now and my vision next. Thank you for being here
today. I'm really happy that you tuned in to
Vision Pros Live. I'm looking forward to seeing
your reactions as these episodes continue to
move forward. This is going to get more and more
fun. We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision
and becoming a vision pro yourself.