tell me about your vision oh hello everyone i'm
so happy to be here um discussing i think one
of the most important topics of everyone's life
but something that we don't make a pause to discuss
about it and to talk about it because i've had
some people reach out to me and ask me what's
your mission before and i usually freeze and
i'm like oh i never thought about that but it's
really something um important to have this vision
and goal in your life so first of all my name
is jessie fernandez i am based in honduras i
am a marketing strategist and currently i own
my own agency that's called understanding brands
where we do different marketing projects but
our main focus is branding So what is my vision?
My vision is a world full of opportunities, independently
of who you are. I think that opportunities are
the things that make people not show their full
potential. And this I'm sharing with you based
on my own personal life, that I've had some moments.
with this imposter syndrome just because i haven't
had the right opportunity there so when i first
started marketing it was way long time ago before
social media so you guys can realize how old
i am um so in that moment of time i wanted to
study to become this great marketing manager
for this big company right so young me at that
moment but i did studied a lot i earned my master's
i started working in corporate and that opportunity
never came so i am here now with my own company
trying to make my own future my own opportunity
because it never came to me and there are a lot
of skilled people out there that are just missing
one opportunity in their life to bloom So that's
my vision, a world full of opportunities. Tell
me more about that. What do you mean that opportunity
never came? And how did you come to start your
own agency and all that? Like, how did it all
get started? Yeah, yeah. The thing is that I
started preparing myself to have this big, to
be part of. corporate this big company as a marketing
manager I think that has a lot to do with my
Latin Hispanic roots that we were brought up
by boomer parents that had that vision for us
like because I have friends that their part their
parents told them you need to be a doctor you
need to be a lawyer so we were trying to fulfill
our parents own vision not ours so I had that
in mind that I needed this important corporate
role to feel successful. And throughout my career,
I got very important roles, but they were not
that role specifically. So this last month, due
to the economic, social, and political landscape
that we all know about, my last contract was
terminated. It was with a great agency based
in Dallas. So I went back into square one, like,
hey, I'm here by myself. I had started working
on my personal brand, but it just came to me
that this is another type of opportunity to be
by myself and see if this project that I have
will be able to grow. For sure, for sure. So
marketing itself. It's a very common field, but
in a lot of ways in the southern part of America,
it's not as common. So how did you end up in
marketing specifically? Yeah, well, marketing
right now, I mean, it's shifting in very different
ways. I think marketing is a monster. And I think
it's a monster globally. We as marketers were
the first ones to use social media. We were the
first ones to use AI before AI was a thing. And
there are a lot of people right now selling marketing.
Some are very good. Some are not that good. Some
just sell you fluff, you know, lies or something
like that. So it's a very competitive market.
America and here in Latin America so I'm trying
to position myself differently as someone that
knows two worlds the American world and the Hispanic
Latin American world and how to put those things
together based on what the client wants and also
branding And bring all that expertise that I
have in this tool world to help clients that
are in need to make some really deep changes.
So that's where my value proposition is going
and where I'm trying to differentiate myself.
But again, it's a process. It's hard. I think
that if lots of entrepreneurs, independently
of what they're focusing on, have been in this
part. or in this stage, they know what I'm talking
about. It is really, really hard. And it's something
that you need to keep on pushing day by day.
What would you say, Jessie, is your why or what
you do? First, I like marketing a lot. I mean,
I love marketing, guys. I always... tell my students
because I also teach at a local college that
there are two things that I love in life marketing
and then speaking about marketing so I'm really
in love with this industry and this career and
the other thing is my family I think that's the
thing that keeps me on going and trying new things
and looking into my vision of opportunities and
creating new opportunities and also helping others
on the way. Because I've had very good bosses
that have helped me on the way. So I want to
give back. So yes, the thing is the love of marketing
and also the love I have for my family that keeps
me going. That's awesome. Thank you for sharing
that. So how long ago, like how did you get started
on your own company? Like how long ago was that
that you started your own company and how has
that been like? What's the journey been like
being an entrepreneur? Well, it's been quite
a journey. Again, I never thought if you asked
me four or five years ago, oh, you're going to
have your own company, that never really crossed
my mind. I was always looking into corporate.
But two years ago. more than two years ago some
people started telling me oh you should you're
so good in doing this and that you should do
it for yourself so i started working on my personal
brand but i didn't took it seriously it was just
like a hobby and things like that and i started
with instagram and tick tock but personally those
are not my my social media platforms i'm very
comfortable in linkedin so I went into LinkedIn
and six months ago, I started taking it seriously
because I knew that things right now in the US
market that was with the last company I worked
with were not going well. So I was kind of preparing
myself. And when that moment came, I said, well,
here I go. And I've been like that for the last
couple of months. And yes, I've been having some
projects. I've been having a lot of imposter
syndrome. I've been having to pay people now.
So that founder's mindset, it's completely different
than when you just work in corporate. But again,
it's the best of both worlds. Now I do understand
a lot the founders I've worked with before. And
I ask myself how they do it. how were they so
calm and how did they um what they did to move
on from this typical stage so i'm still working
progress i'm still learning that's something
i do tell a lot to my students don't think that
just because i'm here i know everything no i'm
always learning always learning you we all keep
on learning in life and just getting better every
day sharing knowledge meeting new people i think
you in the end you learn from the most uh random
places you can imagine for sure for sure yeah
um i have one more question for you before we
enter this segment jesse um What is your goal
for being on the show today? I think that this
show, the Spanish version of this show, has been
a great platform for me. And first of all, I
want people to know that even though there are
a lot of problems out there with your own business,
or maybe you're not feeling comfortable in corporate
or everything, we'll go through that. And I want
to share... my vision and what has brought me
here. And I also want people to know the real
me and that you can reach out whenever you want.
Thank you for being here today. I'm really happy
that you tuned in to Vision Pros Live. I'm looking
forward to seeing your reactions as these episodes
continue to move forward. This is going to get
more and more fun. We'll have more and more engagement
as well. We'll invite people to participate in
the show and thank you for giving us your time
and attention. Have an excellent time building
out your vision and becoming a vision pro yourself.