WEBVTT 00:00:00.000 --> 00:00:04.099 tell me about your vision oh hello everyone i'm 00:00:04.099 --> 00:00:07.879 so happy to be here um discussing i think one 00:00:07.879 --> 00:00:11.419 of the most important topics of everyone's life 00:00:11.419 --> 00:00:15.880 but something that we don't make a pause to discuss 00:00:15.880 --> 00:00:18.660 about it and to talk about it because i've had 00:00:18.660 --> 00:00:21.739 some people reach out to me and ask me what's 00:00:21.739 --> 00:00:27.239 your mission before and i usually freeze and 00:00:27.239 --> 00:00:30.899 i'm like oh i never thought about that but it's 00:00:30.899 --> 00:00:35.659 really something um important to have this vision 00:00:35.659 --> 00:00:38.799 and goal in your life so first of all my name 00:00:38.799 --> 00:00:41.859 is jessie fernandez i am based in honduras i 00:00:41.859 --> 00:00:46.399 am a marketing strategist and currently i own 00:00:46.399 --> 00:00:49.399 my own agency that's called understanding brands 00:00:49.399 --> 00:00:52.600 where we do different marketing projects but 00:00:52.600 --> 00:00:57.539 our main focus is branding So what is my vision? 00:00:58.119 --> 00:01:05.060 My vision is a world full of opportunities, independently 00:01:05.060 --> 00:01:09.640 of who you are. I think that opportunities are 00:01:09.640 --> 00:01:15.459 the things that make people not show their full 00:01:15.459 --> 00:01:18.680 potential. And this I'm sharing with you based 00:01:18.680 --> 00:01:23.959 on my own personal life, that I've had some moments. 00:01:24.760 --> 00:01:28.260 with this imposter syndrome just because i haven't 00:01:28.260 --> 00:01:34.280 had the right opportunity there so when i first 00:01:34.280 --> 00:01:38.560 started marketing it was way long time ago before 00:01:38.560 --> 00:01:41.439 social media so you guys can realize how old 00:01:41.439 --> 00:01:48.120 i am um so in that moment of time i wanted to 00:01:48.120 --> 00:01:50.959 study to become this great marketing manager 00:01:50.959 --> 00:01:55.799 for this big company right so young me at that 00:01:55.799 --> 00:01:59.840 moment but i did studied a lot i earned my master's 00:01:59.840 --> 00:02:02.480 i started working in corporate and that opportunity 00:02:02.480 --> 00:02:07.200 never came so i am here now with my own company 00:02:07.200 --> 00:02:11.139 trying to make my own future my own opportunity 00:02:11.139 --> 00:02:14.300 because it never came to me and there are a lot 00:02:14.300 --> 00:02:17.740 of skilled people out there that are just missing 00:02:17.740 --> 00:02:21.020 one opportunity in their life to bloom So that's 00:02:21.020 --> 00:02:24.639 my vision, a world full of opportunities. Tell 00:02:24.639 --> 00:02:28.300 me more about that. What do you mean that opportunity 00:02:28.300 --> 00:02:31.780 never came? And how did you come to start your 00:02:31.780 --> 00:02:34.159 own agency and all that? Like, how did it all 00:02:34.159 --> 00:02:37.360 get started? Yeah, yeah. The thing is that I 00:02:37.360 --> 00:02:43.020 started preparing myself to have this big, to 00:02:43.020 --> 00:02:49.590 be part of. corporate this big company as a marketing 00:02:49.590 --> 00:02:52.770 manager I think that has a lot to do with my 00:02:52.770 --> 00:02:57.090 Latin Hispanic roots that we were brought up 00:02:57.090 --> 00:03:00.810 by boomer parents that had that vision for us 00:03:00.810 --> 00:03:03.849 like because I have friends that their part their 00:03:03.849 --> 00:03:05.810 parents told them you need to be a doctor you 00:03:05.810 --> 00:03:07.949 need to be a lawyer so we were trying to fulfill 00:03:07.949 --> 00:03:14.150 our parents own vision not ours so I had that 00:03:14.150 --> 00:03:17.340 in mind that I needed this important corporate 00:03:17.340 --> 00:03:22.020 role to feel successful. And throughout my career, 00:03:22.120 --> 00:03:25.180 I got very important roles, but they were not 00:03:25.180 --> 00:03:31.860 that role specifically. So this last month, due 00:03:31.860 --> 00:03:34.659 to the economic, social, and political landscape 00:03:34.659 --> 00:03:39.400 that we all know about, my last contract was 00:03:39.400 --> 00:03:42.919 terminated. It was with a great agency based 00:03:42.919 --> 00:03:47.960 in Dallas. So I went back into square one, like, 00:03:48.060 --> 00:03:50.879 hey, I'm here by myself. I had started working 00:03:50.879 --> 00:03:54.240 on my personal brand, but it just came to me 00:03:54.240 --> 00:03:58.000 that this is another type of opportunity to be 00:03:58.000 --> 00:04:01.740 by myself and see if this project that I have 00:04:01.740 --> 00:04:09.000 will be able to grow. For sure, for sure. So 00:04:09.000 --> 00:04:15.580 marketing itself. It's a very common field, but 00:04:15.580 --> 00:04:20.120 in a lot of ways in the southern part of America, 00:04:20.259 --> 00:04:23.939 it's not as common. So how did you end up in 00:04:23.939 --> 00:04:27.319 marketing specifically? Yeah, well, marketing 00:04:27.319 --> 00:04:30.980 right now, I mean, it's shifting in very different 00:04:30.980 --> 00:04:35.750 ways. I think marketing is a monster. And I think 00:04:35.750 --> 00:04:40.009 it's a monster globally. We as marketers were 00:04:40.009 --> 00:04:43.310 the first ones to use social media. We were the 00:04:43.310 --> 00:04:49.250 first ones to use AI before AI was a thing. And 00:04:49.250 --> 00:04:51.990 there are a lot of people right now selling marketing. 00:04:52.170 --> 00:04:55.649 Some are very good. Some are not that good. Some 00:04:55.649 --> 00:04:59.290 just sell you fluff, you know, lies or something 00:04:59.290 --> 00:05:02.170 like that. So it's a very competitive market. 00:05:03.980 --> 00:05:07.300 America and here in Latin America so I'm trying 00:05:07.300 --> 00:05:11.740 to position myself differently as someone that 00:05:11.740 --> 00:05:15.500 knows two worlds the American world and the Hispanic 00:05:15.500 --> 00:05:21.579 Latin American world and how to put those things 00:05:21.579 --> 00:05:25.560 together based on what the client wants and also 00:05:25.560 --> 00:05:31.680 branding And bring all that expertise that I 00:05:31.680 --> 00:05:35.579 have in this tool world to help clients that 00:05:35.579 --> 00:05:38.819 are in need to make some really deep changes. 00:05:39.120 --> 00:05:43.360 So that's where my value proposition is going 00:05:43.360 --> 00:05:45.360 and where I'm trying to differentiate myself. 00:05:45.779 --> 00:05:49.920 But again, it's a process. It's hard. I think 00:05:49.920 --> 00:05:53.019 that if lots of entrepreneurs, independently 00:05:53.019 --> 00:05:56.139 of what they're focusing on, have been in this 00:05:56.139 --> 00:05:59.949 part. or in this stage, they know what I'm talking 00:05:59.949 --> 00:06:04.069 about. It is really, really hard. And it's something 00:06:04.069 --> 00:06:07.350 that you need to keep on pushing day by day. 00:06:08.610 --> 00:06:13.670 What would you say, Jessie, is your why or what 00:06:13.670 --> 00:06:21.569 you do? First, I like marketing a lot. I mean, 00:06:21.610 --> 00:06:26.370 I love marketing, guys. I always... tell my students 00:06:26.370 --> 00:06:28.949 because I also teach at a local college that 00:06:28.949 --> 00:06:31.769 there are two things that I love in life marketing 00:06:31.769 --> 00:06:35.629 and then speaking about marketing so I'm really 00:06:35.629 --> 00:06:39.110 in love with this industry and this career and 00:06:39.110 --> 00:06:42.649 the other thing is my family I think that's the 00:06:42.649 --> 00:06:47.029 thing that keeps me on going and trying new things 00:06:47.029 --> 00:06:52.639 and looking into my vision of opportunities and 00:06:52.639 --> 00:06:55.519 creating new opportunities and also helping others 00:06:55.519 --> 00:07:00.740 on the way. Because I've had very good bosses 00:07:00.740 --> 00:07:02.980 that have helped me on the way. So I want to 00:07:02.980 --> 00:07:07.120 give back. So yes, the thing is the love of marketing 00:07:07.120 --> 00:07:12.379 and also the love I have for my family that keeps 00:07:12.379 --> 00:07:15.319 me going. That's awesome. Thank you for sharing 00:07:15.319 --> 00:07:20.899 that. So how long ago, like how did you get started 00:07:20.899 --> 00:07:23.680 on your own company? Like how long ago was that 00:07:23.680 --> 00:07:25.319 that you started your own company and how has 00:07:25.319 --> 00:07:28.060 that been like? What's the journey been like 00:07:28.060 --> 00:07:31.399 being an entrepreneur? Well, it's been quite 00:07:31.399 --> 00:07:35.600 a journey. Again, I never thought if you asked 00:07:35.600 --> 00:07:37.759 me four or five years ago, oh, you're going to 00:07:37.759 --> 00:07:39.639 have your own company, that never really crossed 00:07:39.639 --> 00:07:43.060 my mind. I was always looking into corporate. 00:07:43.680 --> 00:07:46.970 But two years ago. more than two years ago some 00:07:46.970 --> 00:07:49.769 people started telling me oh you should you're 00:07:49.769 --> 00:07:52.290 so good in doing this and that you should do 00:07:52.290 --> 00:07:56.649 it for yourself so i started working on my personal 00:07:56.649 --> 00:07:59.610 brand but i didn't took it seriously it was just 00:07:59.610 --> 00:08:03.470 like a hobby and things like that and i started 00:08:03.470 --> 00:08:07.629 with instagram and tick tock but personally those 00:08:07.629 --> 00:08:11.589 are not my my social media platforms i'm very 00:08:11.589 --> 00:08:16.329 comfortable in linkedin so I went into LinkedIn 00:08:16.329 --> 00:08:19.230 and six months ago, I started taking it seriously 00:08:19.230 --> 00:08:22.230 because I knew that things right now in the US 00:08:22.230 --> 00:08:24.569 market that was with the last company I worked 00:08:24.569 --> 00:08:28.370 with were not going well. So I was kind of preparing 00:08:28.370 --> 00:08:31.769 myself. And when that moment came, I said, well, 00:08:31.990 --> 00:08:36.429 here I go. And I've been like that for the last 00:08:36.429 --> 00:08:40.129 couple of months. And yes, I've been having some 00:08:40.129 --> 00:08:42.649 projects. I've been having a lot of imposter 00:08:42.649 --> 00:08:47.659 syndrome. I've been having to pay people now. 00:08:47.820 --> 00:08:52.820 So that founder's mindset, it's completely different 00:08:52.820 --> 00:08:58.320 than when you just work in corporate. But again, 00:08:58.440 --> 00:09:02.919 it's the best of both worlds. Now I do understand 00:09:02.919 --> 00:09:07.360 a lot the founders I've worked with before. And 00:09:07.360 --> 00:09:15.840 I ask myself how they do it. how were they so 00:09:15.840 --> 00:09:23.240 calm and how did they um what they did to move 00:09:23.240 --> 00:09:27.679 on from this typical stage so i'm still working 00:09:27.679 --> 00:09:31.440 progress i'm still learning that's something 00:09:31.440 --> 00:09:34.220 i do tell a lot to my students don't think that 00:09:34.220 --> 00:09:38.320 just because i'm here i know everything no i'm 00:09:38.320 --> 00:09:43.480 always learning always learning you we all keep 00:09:43.480 --> 00:09:50.899 on learning in life and just getting better every 00:09:50.899 --> 00:09:56.059 day sharing knowledge meeting new people i think 00:09:56.059 --> 00:10:03.019 you in the end you learn from the most uh random 00:10:03.019 --> 00:10:07.159 places you can imagine for sure for sure yeah 00:10:07.159 --> 00:10:10.200 um i have one more question for you before we 00:10:10.200 --> 00:10:14.059 enter this segment jesse um What is your goal 00:10:14.059 --> 00:10:19.659 for being on the show today? I think that this 00:10:19.659 --> 00:10:22.620 show, the Spanish version of this show, has been 00:10:22.620 --> 00:10:26.159 a great platform for me. And first of all, I 00:10:26.159 --> 00:10:30.460 want people to know that even though there are 00:10:30.460 --> 00:10:33.159 a lot of problems out there with your own business, 00:10:33.240 --> 00:10:35.419 or maybe you're not feeling comfortable in corporate 00:10:35.419 --> 00:10:39.519 or everything, we'll go through that. And I want 00:10:39.519 --> 00:10:43.600 to share... my vision and what has brought me 00:10:43.600 --> 00:10:46.399 here. And I also want people to know the real 00:10:46.399 --> 00:10:49.860 me and that you can reach out whenever you want. 00:10:50.200 --> 00:10:52.159 Thank you for being here today. I'm really happy 00:10:52.159 --> 00:10:54.360 that you tuned in to Vision Pros Live. I'm looking 00:10:54.360 --> 00:10:57.620 forward to seeing your reactions as these episodes 00:10:57.620 --> 00:10:59.419 continue to move forward. This is going to get 00:10:59.419 --> 00:11:02.000 more and more fun. We'll have more and more engagement 00:11:02.000 --> 00:11:04.120 as well. We'll invite people to participate in 00:11:04.120 --> 00:11:06.299 the show and thank you for giving us your time 00:11:06.299 --> 00:11:08.580 and attention. Have an excellent time building 00:11:08.580 --> 00:11:10.940 out your vision and becoming a vision pro yourself.