WEBVTT 00:00:00.040 --> 00:00:02.339 please share with me your first, last name, where 00:00:02.339 --> 00:00:04.019 you're located, and the name of your business. 00:00:04.759 --> 00:00:09.050 Yeah, so I am Vince Quinn. With SBX Productions 00:00:09.050 --> 00:00:11.570 co -founder there and creative director, we are 00:00:11.570 --> 00:00:14.789 based in Philly. And what we do is we help people 00:00:14.789 --> 00:00:16.809 with their podcast nationwide. So we have some 00:00:16.809 --> 00:00:19.050 studio space here where we do meet with people 00:00:19.050 --> 00:00:22.149 and do in -person shows. But then we have remote 00:00:22.149 --> 00:00:24.129 clients where, hey, one host is in Philly, the 00:00:24.129 --> 00:00:26.570 other's in Montreal. You know what I mean? Like 00:00:26.570 --> 00:00:28.629 people can be anywhere. We understand that. We 00:00:28.629 --> 00:00:30.890 adapt. And that's how the world is these days. 00:00:30.949 --> 00:00:35.329 So very flexible. Nice. So as far as SBX Productions, 00:00:35.670 --> 00:00:39.090 it's... it's there's an actual office a podcast 00:00:39.090 --> 00:00:41.890 studio where you invite others to come in if 00:00:41.890 --> 00:00:43.829 they're local or if they're in town and then 00:00:43.829 --> 00:00:45.509 you have the same discussion that you're pretty 00:00:45.509 --> 00:00:48.299 much having with me Yeah. So for us, it's interesting. 00:00:48.399 --> 00:00:50.179 We've actually partnered with coworking spaces, 00:00:50.420 --> 00:00:52.799 which has been a really fun way to do the physical 00:00:52.799 --> 00:00:56.899 space of it. So, yeah, we have set up to two 00:00:56.899 --> 00:00:59.200 different coworking spaces in the city. So a 00:00:59.200 --> 00:01:02.439 lot of solopreneurs and freelancers and just 00:01:02.439 --> 00:01:05.180 local businesses that have relationships with 00:01:05.180 --> 00:01:07.500 these coworking spaces. We have a whole venue 00:01:07.500 --> 00:01:09.859 for them to come in. And to some degree, it's 00:01:09.859 --> 00:01:11.379 an additional perk with their membership, getting 00:01:11.379 --> 00:01:14.000 the opportunity to get discounted rates on podcast 00:01:14.000 --> 00:01:16.730 services to help grow their businesses. it's 00:01:16.730 --> 00:01:19.150 a fun little spinoff of what we've otherwise 00:01:19.150 --> 00:01:21.609 been doing. And it's been awesome to have that 00:01:21.609 --> 00:01:23.170 kind of opportunity and connect with so many 00:01:23.170 --> 00:01:24.950 different people and bring different businesses 00:01:24.950 --> 00:01:27.670 together. I like that. You know what? You just 00:01:27.670 --> 00:01:30.829 said something that I thought was just pretty 00:01:30.829 --> 00:01:33.469 new, right? But it's very popular, these co -working 00:01:33.469 --> 00:01:36.890 spaces. It's like they're just having this building 00:01:36.890 --> 00:01:39.790 with either content in it or whatever, and it's 00:01:39.790 --> 00:01:41.849 already ready for you. So I like that you're 00:01:41.849 --> 00:01:44.750 utilizing that. Not many people think about it 00:01:44.750 --> 00:01:47.519 that way. Yeah, it was just one of those things 00:01:47.519 --> 00:01:49.739 where it was cool because they had started a 00:01:49.739 --> 00:01:51.900 podcast studio a long time ago, one of these 00:01:51.900 --> 00:01:54.579 spaces, but they hadn't upgraded for video and 00:01:54.579 --> 00:01:56.599 the equipment wasn't updated and they didn't 00:01:56.599 --> 00:01:58.920 have a model behind it or a way to operate it. 00:01:59.000 --> 00:02:01.680 And so we were like, oh, we've so got this for 00:02:01.680 --> 00:02:04.560 you. And we're able to install cameras and update 00:02:04.560 --> 00:02:07.239 their systems, add lighting to it, put a whole 00:02:07.239 --> 00:02:09.819 program around it for launching shows or just 00:02:09.819 --> 00:02:12.280 piloting shows if people aren't sure of, hey, 00:02:12.360 --> 00:02:14.039 do I want to actually do this for my business 00:02:14.039 --> 00:02:16.759 or not? let's do one and see if you like it and 00:02:16.759 --> 00:02:18.780 see where that goes. And then if you do like 00:02:18.780 --> 00:02:20.699 it, great, let's go build a season or make it 00:02:20.699 --> 00:02:22.460 a weekly show and install it into your business 00:02:22.460 --> 00:02:25.719 and, and develop all of that. So it's a really 00:02:25.719 --> 00:02:29.099 natural fit and we love doing it because yeah, 00:02:29.120 --> 00:02:31.159 these coworking spaces, I mean, they're so community 00:02:31.159 --> 00:02:33.680 oriented. And when you're talking about just 00:02:33.680 --> 00:02:35.919 like networking and building relationships and 00:02:35.919 --> 00:02:38.840 really what makes an ecosystem go right, you 00:02:38.840 --> 00:02:40.400 want to be able to have all these connections 00:02:40.400 --> 00:02:42.639 and yeah, coworking spaces have just been a beautiful 00:02:42.639 --> 00:02:44.960 opportunity to bring all of that together. I 00:02:44.960 --> 00:02:47.620 like that, Vincent. You sound like someone that 00:02:47.620 --> 00:02:50.199 has the hosting vibe and everything. So do me 00:02:50.199 --> 00:02:52.840 a favor. Go ahead and get into SBX Productions. 00:02:52.900 --> 00:02:56.090 Tell me what it's all about. Yes. So at its core, 00:02:56.189 --> 00:02:59.030 SBX Productions helps business owners run podcasts 00:02:59.030 --> 00:03:02.289 that actually grow their business. People, a 00:03:02.289 --> 00:03:04.490 lot of times, they get into it not sure of what 00:03:04.490 --> 00:03:06.710 their actual goal is and what the actual things 00:03:06.710 --> 00:03:08.550 are that they should be talking about or what 00:03:08.550 --> 00:03:11.210 their audience is and how to do it consistently 00:03:11.210 --> 00:03:14.229 or really leverage all of the content. So we 00:03:14.229 --> 00:03:16.090 really simplify everything. And the basic idea 00:03:16.090 --> 00:03:18.430 is whatever your business is about, that's what 00:03:18.430 --> 00:03:22.069 the show is about. Be what you are and put everything 00:03:22.069 --> 00:03:25.789 in alignment. You can do that as a business owner 00:03:25.789 --> 00:03:28.349 and do that with the podcast. It becomes so easy 00:03:28.349 --> 00:03:31.349 because all of your marketing can really come 00:03:31.349 --> 00:03:34.030 through that podcast, right? You do the show. 00:03:34.129 --> 00:03:36.810 It's based on ideas and strategies that you have, 00:03:36.949 --> 00:03:40.669 which apply anywhere. So you did it as a podcast. 00:03:41.030 --> 00:03:43.770 It's audio. It's video. Let's get clips. So you're 00:03:43.770 --> 00:03:45.650 highlighting that on your social platforms. Let's 00:03:45.650 --> 00:03:47.770 get that transcript and convert it into a newsletter 00:03:47.770 --> 00:03:50.930 or a blog post. Let's get, if you need any sort 00:03:50.930 --> 00:03:53.789 of case study built, like it's all. there. You 00:03:53.789 --> 00:03:55.669 know what I mean? So it's as much as you can, 00:03:55.789 --> 00:03:58.409 Hey, what I'm doing with my content is what I 00:03:58.409 --> 00:04:01.090 do every day. That makes it a lot easier. And 00:04:01.090 --> 00:04:03.430 then that step two of, okay, well now it's all 00:04:03.430 --> 00:04:05.490 in the podcast, which makes all of your marketing 00:04:05.490 --> 00:04:08.090 easier. That's that next extension of it. And 00:04:08.090 --> 00:04:10.949 that's really at the core. What we're about is 00:04:10.949 --> 00:04:13.409 giving people all of that guidance, handling 00:04:13.409 --> 00:04:15.830 all the production processes, and then coaching 00:04:15.830 --> 00:04:18.110 them as, as the show develops and grows. Tell 00:04:18.110 --> 00:04:20.470 me about your vision when you started SVX production, 00:04:20.709 --> 00:04:24.379 what was it and why? Yeah. So the whole vision 00:04:24.379 --> 00:04:26.339 was there needs to be a blueprint that makes 00:04:26.339 --> 00:04:28.579 it simple for people to build shows that make 00:04:28.579 --> 00:04:31.500 sense for them. And I think the biggest problem 00:04:31.500 --> 00:04:33.860 has been when everybody gets into podcasting 00:04:33.860 --> 00:04:35.980 and especially from that business side, they're 00:04:35.980 --> 00:04:38.139 thinking about entertainment shows. The number 00:04:38.139 --> 00:04:39.879 of people that come to me like, Vince, I'm going 00:04:39.879 --> 00:04:42.120 to be the next Joe Rogan, which like one, you're 00:04:42.120 --> 00:04:44.620 not. And I don't mean to be mean about it, but 00:04:44.620 --> 00:04:47.800 like, let's be real here. You're not. So, OK, 00:04:47.899 --> 00:04:49.800 let's throw that out the window. And then at 00:04:49.800 --> 00:04:52.060 the same time, too, it's like all these. are 00:04:52.060 --> 00:04:53.819 sort of like, oh, well, I need to get sponsors 00:04:53.819 --> 00:04:56.060 for my show and all of these different things. 00:04:56.240 --> 00:05:00.660 It's just, it's not the same path. So to put 00:05:00.660 --> 00:05:02.899 it in a spot where, okay, well, there's a massive 00:05:02.899 --> 00:05:05.139 hole in the market where people don't understand 00:05:05.139 --> 00:05:07.959 what their show should actually be, what a good 00:05:07.959 --> 00:05:10.860 example is and how to go do that, then you need 00:05:10.860 --> 00:05:12.819 to go and solve that problem. And like being 00:05:12.819 --> 00:05:14.819 a business owner that had to figure all of my 00:05:14.819 --> 00:05:18.779 stuff out on the fly as well, because I was in 00:05:18.779 --> 00:05:21.139 radio for 10 years before I did any of this. 00:05:21.199 --> 00:05:23.920 So I had no business experience whatsoever. And 00:05:23.920 --> 00:05:26.199 I figured out running a business on the fly. 00:05:26.279 --> 00:05:28.660 So I knew how complicated it was, although I 00:05:28.660 --> 00:05:30.879 made it maybe over complicated at times. And 00:05:30.879 --> 00:05:32.319 I was like, all right, people have a lot going 00:05:32.319 --> 00:05:34.279 on. We need to simplify this. So that was the 00:05:34.279 --> 00:05:37.220 vision is how can I give people a blueprint and 00:05:37.220 --> 00:05:39.259 guide them because they have a business, they 00:05:39.259 --> 00:05:41.720 have this vision, they can help people. And I 00:05:41.720 --> 00:05:44.540 need to make it easier for them to do that. Which 00:05:44.540 --> 00:05:47.600 type of businesses have you been able to work 00:05:47.600 --> 00:05:52.930 with? Yeah. So primarily coaches and consultants, 00:05:53.149 --> 00:05:56.089 right? It's people who are the business. And 00:05:56.089 --> 00:05:58.769 from that other side, it's okay. They are dealing 00:05:58.769 --> 00:06:00.990 with all of the clients. They are managing their 00:06:00.990 --> 00:06:02.870 website. They are responsible for all of the 00:06:02.870 --> 00:06:04.949 posting in a lot of cases. They're doing everything. 00:06:05.410 --> 00:06:08.350 And so they want to get all of this social element 00:06:08.350 --> 00:06:11.069 together. They want to have a podcast. They want 00:06:11.069 --> 00:06:14.069 to have a brand and this sort of equity and just 00:06:14.069 --> 00:06:16.490 who they are, that status, that thought leadership. 00:06:17.550 --> 00:06:20.089 to be able to use the shows as a way to help 00:06:20.089 --> 00:06:21.769 those people because they, they have all these 00:06:21.769 --> 00:06:23.310 great ideas. It's like, Oh, you've been in business 00:06:23.310 --> 00:06:26.610 for 30 years and you know, you, you just don't 00:06:26.610 --> 00:06:28.790 know how to express what you do or what you think 00:06:28.790 --> 00:06:31.230 what you do is boring at times because you've 00:06:31.230 --> 00:06:33.509 been doing it all the time for 30 years. No, 00:06:33.629 --> 00:06:35.370 no, no, no, no. Like you have so many interesting 00:06:35.370 --> 00:06:38.089 things to say that for your actual direct audience, 00:06:38.189 --> 00:06:40.230 like they want to hear that stuff. It's, it's 00:06:40.230 --> 00:06:43.069 world changing to them. That's been the kind 00:06:43.069 --> 00:06:45.149 of people that first and foremost, we've really 00:06:45.149 --> 00:06:46.850 built relationships with and been successful. 00:06:46.860 --> 00:06:49.839 And then beyond that, the co -working spaces, 00:06:50.160 --> 00:06:52.699 building out interesting things with them to 00:06:52.699 --> 00:06:55.740 community build through podcasting. And we're 00:06:55.740 --> 00:06:57.860 working on some aspects now of actually releasing 00:06:57.860 --> 00:07:00.439 shows with one of the co -working spaces to help 00:07:00.439 --> 00:07:02.259 highlight their membership, build connectivity, 00:07:02.800 --> 00:07:05.759 things like that. So that's the second lane. 00:07:05.899 --> 00:07:08.800 And then in a similar vein to all of this is 00:07:08.800 --> 00:07:11.420 also nonprofits, because in the same way as a 00:07:11.420 --> 00:07:13.759 coach consultant, you have these direct people 00:07:13.759 --> 00:07:15.420 that you're talking to. In their case, they're 00:07:15.420 --> 00:07:17.480 fundraising. but they have a mission. There is 00:07:17.480 --> 00:07:20.660 a real purpose behind that. And so creating that 00:07:20.660 --> 00:07:22.740 alignment so that they can get donors connected 00:07:22.740 --> 00:07:26.699 to the people who need help, it's pretty one 00:07:26.699 --> 00:07:30.240 -to -one in a sense. So that's really where our 00:07:30.240 --> 00:07:32.560 attention's been these days. What's your why? 00:07:33.360 --> 00:07:35.920 I love to help people. That's just how I am. 00:07:35.980 --> 00:07:38.399 That's how I've been when it was in high school. 00:07:38.480 --> 00:07:40.519 And I was the oldest guy in my grade, essentially, 00:07:40.620 --> 00:07:42.000 because I was you know, it was like September's 00:07:42.000 --> 00:07:44.040 the cutoff. I'm October. So I'm driving before 00:07:44.040 --> 00:07:46.040 anybody else. If I was driving 40 minutes to 00:07:46.040 --> 00:07:47.899 pick up a friend and bring him to a party, that's 00:07:47.899 --> 00:07:50.120 what I did. You know what I mean? I was I was 00:07:50.120 --> 00:07:52.600 always like that tutoring people all throughout 00:07:52.600 --> 00:07:55.000 high school and college. I was always that person 00:07:55.000 --> 00:07:57.060 to help people move or if they need to talk out 00:07:57.060 --> 00:07:59.519 a problem, answer that problem for them and give 00:07:59.519 --> 00:08:01.620 them some guidance on just where where I thought 00:08:01.620 --> 00:08:04.079 they were and what they could do. So I'm just. 00:08:04.170 --> 00:08:05.949 always been that way i've always kind of i never 00:08:05.949 --> 00:08:07.689 really saw myself as a teacher because i was 00:08:07.689 --> 00:08:09.790 such a bad student but then once i got to the 00:08:09.790 --> 00:08:11.370 point where i was like out of school i was like 00:08:11.370 --> 00:08:13.629 oh no i actually like to help people and teach 00:08:13.629 --> 00:08:16.649 them things and and just guide them in any way 00:08:16.649 --> 00:08:19.750 forward that i possibly can so this was a natural 00:08:19.750 --> 00:08:21.649 extension of that having all this experience 00:08:21.649 --> 00:08:24.269 10 years working in professional radio as a host 00:08:24.269 --> 00:08:27.649 a producer uh working in podcasting for really 00:08:27.649 --> 00:08:30.370 15 years while i was doing that in different 00:08:30.370 --> 00:08:32.950 ways of being around shows and developing shows 00:08:32.950 --> 00:08:35.690 and shows and hosting shows. So everything really 00:08:35.690 --> 00:08:38.129 came together at a point where it just made so 00:08:38.129 --> 00:08:41.049 much sense. And that's really been the beauty 00:08:41.049 --> 00:08:42.529 of it. It's just at the core, I love to help. 00:08:42.590 --> 00:08:44.350 And really, that's all I'm doing is I'm helping 00:08:44.350 --> 00:08:47.450 people in podcasting and radio. Yeah, yeah. And 00:08:47.450 --> 00:08:49.929 where do they go with this? Is this something 00:08:49.929 --> 00:08:52.070 that they'll keep coming back to you if that's 00:08:52.070 --> 00:08:54.690 something they decide to do? Or is this something 00:08:54.690 --> 00:08:57.330 you encourage them to start trying on their own? 00:08:57.899 --> 00:08:59.779 yeah so there's different stages of it right 00:08:59.779 --> 00:09:02.220 for people who absolutely really have no budget 00:09:02.220 --> 00:09:05.259 whatsoever like brand new just figuring it out 00:09:05.259 --> 00:09:08.240 every dollar matters a ton to them a lot of times 00:09:08.240 --> 00:09:10.179 what i'll do is i will just give them coaching 00:09:10.179 --> 00:09:12.059 advice and i'll say hey if you're going to start 00:09:12.059 --> 00:09:13.639 it here's some basic principles you should think 00:09:13.639 --> 00:09:15.460 about here's some benchmarks that you should 00:09:15.460 --> 00:09:17.840 try to work on here's some strategies that you 00:09:17.840 --> 00:09:20.220 can implement for audience building and relationship 00:09:20.220 --> 00:09:23.299 building business development like use your tools 00:09:23.299 --> 00:09:25.639 of your social media and your show to accomplish 00:09:25.639 --> 00:09:28.720 that and then Check back in with me in a couple 00:09:28.720 --> 00:09:30.580 of months and let's do another hour and see where 00:09:30.580 --> 00:09:32.440 you're at and what those next steps are. So like 00:09:32.440 --> 00:09:35.259 that's the low stage of it. And then on the higher 00:09:35.259 --> 00:09:37.320 side of it. Yeah. I mean, I'm dealing with people 00:09:37.320 --> 00:09:39.679 who a lot of times they have a high ticket offer 00:09:39.679 --> 00:09:42.240 that they're looking to sell. Right. So my whole 00:09:42.240 --> 00:09:45.000 goal is by managing the show throughout the course 00:09:45.000 --> 00:09:47.200 of the year and giving them guidance on things 00:09:47.200 --> 00:09:49.059 and helping them post and all of that, that they're 00:09:49.059 --> 00:09:51.820 going to get one or two or three extra big ticket 00:09:51.820 --> 00:09:53.899 clients in a year. And if I can help them do 00:09:53.899 --> 00:09:56.019 that, I'm worth my weight in gold. You know what 00:09:56.019 --> 00:09:58.649 I mean? And so that's really the whole idea is 00:09:58.649 --> 00:10:01.370 I essentially become their marketing partner. 00:10:01.490 --> 00:10:05.009 As much as I am a podcaster, I'm really driving 00:10:05.009 --> 00:10:06.629 their marketing at the heart of it and their 00:10:06.629 --> 00:10:09.350 business development. And that's what's so much 00:10:09.350 --> 00:10:12.049 fun about it is the relationship building and 00:10:12.049 --> 00:10:14.629 the content tied together. It's sort of finding 00:10:14.629 --> 00:10:16.850 that artistry of how does that work as a show 00:10:16.850 --> 00:10:19.250 and how do you do it naturally with people? What 00:10:19.250 --> 00:10:21.929 would be the first step that you would tell them 00:10:21.929 --> 00:10:24.809 to do? Yeah, so if they want to find out more 00:10:24.809 --> 00:10:27.009 about me and how I can help them in their specific 00:10:27.009 --> 00:10:31.909 situation, they go to freepodcasthelp .com. Nice 00:10:31.909 --> 00:10:34.610 and simple and clear, right? freepodcasthelp 00:10:34.610 --> 00:10:38.129 .com. And with that, what I like to do is a very 00:10:38.129 --> 00:10:41.409 personalized free 30 -minute strategy session. 00:10:41.570 --> 00:10:45.149 So it is very much like, by the time we sit down, 00:10:45.210 --> 00:10:47.029 I know what your show is about or what your business 00:10:47.029 --> 00:10:48.929 is about, what you're looking to build, the kind 00:10:48.929 --> 00:10:51.669 of resources you have, the issues you might be 00:10:51.669 --> 00:10:53.700 dealing with. If you're an existing show, I've 00:10:53.700 --> 00:10:56.200 got a ballpark of all of that before we talk. 00:10:56.340 --> 00:10:58.220 So those 30 minutes are not just like filler, 00:10:58.259 --> 00:11:00.279 get to know you. They're like, what do you need? 00:11:00.379 --> 00:11:02.419 How can I help you? Let's talk about some stuff 00:11:02.419 --> 00:11:04.179 and solve some problems right here, right now. 00:11:04.240 --> 00:11:07.679 So very regimented, all at freepodcasthelp .com. 00:11:07.980 --> 00:11:09.919 Thank you for being here today. I'm really happy 00:11:09.919 --> 00:11:12.139 that you tuned in to Vision Pros Live. I'm looking 00:11:12.139 --> 00:11:15.399 forward to seeing your reactions as these episodes 00:11:15.399 --> 00:11:17.200 continue to move forward. This is going to get 00:11:17.200 --> 00:11:19.799 more and more fun. We'll have more and more engagement 00:11:19.799 --> 00:11:21.899 as well. We'll invite people to participate in 00:11:21.899 --> 00:11:24.080 the show. And thank you for giving us your time 00:11:24.080 --> 00:11:26.360 and attention. Have an excellent time building 00:11:26.360 --> 00:11:28.700 out your vision and becoming a vision pro yourself.