WEBVTT 00:00:00.000 --> 00:00:02.040 please do me a favor, share with me your name, 00:00:02.140 --> 00:00:04.459 name of your business and where you're located. 00:00:04.919 --> 00:00:07.940 So I'm Devin Gonzalez and my business is Strive 00:00:07.940 --> 00:00:11.140 11 International or Strive 11 Fitness, you know, 00:00:11.140 --> 00:00:13.720 for the local business. And I'm located in Los 00:00:13.720 --> 00:00:16.820 Angeles, California. All right. Well, thank you 00:00:16.820 --> 00:00:20.420 again. Strive 11 Fitness. Tell me more about 00:00:20.420 --> 00:00:24.179 it. So it's a bootcamp style model gym, right? 00:00:24.260 --> 00:00:29.399 And I launched in... June of 2021, but we launched 00:00:29.399 --> 00:00:31.399 the franchise aspect of it last year, but it's 00:00:31.399 --> 00:00:34.079 a bootcamp style fitness concept that has no 00:00:34.079 --> 00:00:37.159 class times, right? So traditional models, you 00:00:37.159 --> 00:00:39.119 have to book a class, you show up at a scheduled 00:00:39.119 --> 00:00:42.439 time. Whereas we've kind of got rid of all that 00:00:42.439 --> 00:00:45.380 and over booking classes, you can't get the schedule 00:00:45.380 --> 00:00:47.520 that you want coming at your own time. You still 00:00:47.520 --> 00:00:49.280 get that same experience that you would at a 00:00:49.280 --> 00:00:53.659 bootcamp. Oh, wow. Okay. So no times. And then 00:00:53.659 --> 00:00:56.899 you just come in and you just work out. Exactly. 00:00:57.060 --> 00:00:59.600 And then, I mean, each, each day there's a workout 00:00:59.600 --> 00:01:02.000 of the day, essentially that every day is a different 00:01:02.000 --> 00:01:03.820 muscle split. Each week has different muscle 00:01:03.820 --> 00:01:06.280 splits, but when you come in, you're essentially 00:01:06.280 --> 00:01:09.200 getting the feeling, the energy from a group 00:01:09.200 --> 00:01:11.459 like bootcamp, but then you're getting the customization 00:01:11.459 --> 00:01:13.840 and tailored workouts. Like you would have a 00:01:13.840 --> 00:01:17.519 personal trainer. Nice. I like that. So it started 00:01:17.519 --> 00:01:21.379 in 2021 and then currently going, and then you 00:01:21.379 --> 00:01:24.719 became a franchisable business again in when? 00:01:25.180 --> 00:01:28.790 Last year. Last year. Okay. How many have opened? 00:01:29.209 --> 00:01:32.590 So we have Tampa, Florida, which will be opening 00:01:32.590 --> 00:01:35.769 in two weeks. And then we have Mansfield, Texas. 00:01:35.870 --> 00:01:37.810 I know Texas is huge, but at least it's in your 00:01:37.810 --> 00:01:41.370 home state. And, you know, they'll be opening 00:01:41.370 --> 00:01:45.150 roughly around July this year. Oh, that's exciting. 00:01:45.590 --> 00:01:48.469 I love that for you. So when you first started 00:01:48.469 --> 00:01:56.239 all of this, tell me about your vision. you know, 00:01:56.239 --> 00:01:58.680 a decade and a half, you know, 15 -ish years. 00:01:59.140 --> 00:02:01.439 And I would have my clients go to these boot 00:02:01.439 --> 00:02:03.540 camps in between our sessions because, you know, 00:02:03.540 --> 00:02:05.040 to be honest, a lot of clients wouldn't follow 00:02:05.040 --> 00:02:06.739 the homeworks that I would write out. I was like, 00:02:06.799 --> 00:02:08.500 that's fine. Go to these group classes in between. 00:02:09.120 --> 00:02:12.659 And over the course of, you know, those 10, 15 00:02:12.659 --> 00:02:14.979 years, members were coming back and complaining 00:02:14.979 --> 00:02:16.680 about different, you know, problems that they 00:02:16.680 --> 00:02:18.639 had with their boot camps. And they're all the 00:02:18.639 --> 00:02:20.699 same problems with different companies. So my 00:02:20.699 --> 00:02:24.199 vision for it was like, why are all these different 00:02:24.199 --> 00:02:26.590 models? when you break it down running pretty 00:02:26.590 --> 00:02:29.229 much the same business model and there's no variation 00:02:29.229 --> 00:02:32.229 like they all have the same core problems i was 00:02:32.229 --> 00:02:35.449 like are these core problems not solvable which 00:02:35.449 --> 00:02:38.409 is not likely in my you know from what i've understood 00:02:38.409 --> 00:02:40.729 about problems there's always a solution you 00:02:40.729 --> 00:02:43.469 know and or is it just that this model works 00:02:43.469 --> 00:02:45.650 we can do it too and so forth and that's what 00:02:45.650 --> 00:02:47.770 it turned out to be but it did take you know 00:02:47.770 --> 00:02:49.710 a year and a half two years before even opening 00:02:49.710 --> 00:02:51.949 our first location of testing and trying and 00:02:51.949 --> 00:02:55.469 testing and trying um i mean luckily we had And 00:02:55.469 --> 00:02:58.389 I know I say luckily, but it sounds bad. But, 00:02:58.449 --> 00:03:01.750 you know, when COVID happens, right, I actually 00:03:01.750 --> 00:03:04.250 ran the program in the park on the tail end of 00:03:04.250 --> 00:03:08.469 COVID for a year. And I utilized the park. I 00:03:08.469 --> 00:03:10.530 was like, I have unlimited square footage, essentially. 00:03:10.650 --> 00:03:12.810 If I can't get this model to work here, there's 00:03:12.810 --> 00:03:14.770 no way I can bring this into a 2 ,000 square 00:03:14.770 --> 00:03:19.479 foot, you know, location. Yeah. So that's crazy 00:03:19.479 --> 00:03:22.400 because you're right. I think I always tell everybody 00:03:22.400 --> 00:03:27.060 COVID either made you or broke you. And I love 00:03:27.060 --> 00:03:29.419 the fact that I get to talk to people such as 00:03:29.419 --> 00:03:32.159 yourself that own a business that says it gave 00:03:32.159 --> 00:03:34.479 me the opportunity to sit back, reflect and see 00:03:34.479 --> 00:03:37.539 what I can do without all the tools that I had 00:03:37.539 --> 00:03:41.120 prior to. And you utilize the park. It's like, 00:03:41.120 --> 00:03:45.520 hey, I'm going to make this work. And so from 00:03:45.520 --> 00:03:49.860 there. you decided to go ahead and open up, open 00:03:49.860 --> 00:03:53.919 up the 2000 square foot building. And then what, 00:03:53.960 --> 00:03:56.900 what did it take for you to actually move forward? 00:03:57.099 --> 00:03:59.439 You've already did the trial and error. So what 00:03:59.439 --> 00:04:03.240 now? So, I mean, I definitely bootstrapped a 00:04:03.240 --> 00:04:05.080 lot in the beginning and I had, you know, a former 00:04:05.080 --> 00:04:07.400 business partner that started with me and it 00:04:07.400 --> 00:04:10.560 was just us two. Right. And so we pretty much 00:04:10.560 --> 00:04:13.229 tested and tried a lot of things. Once we. got 00:04:13.229 --> 00:04:15.050 into the location, you also had to make some 00:04:15.050 --> 00:04:16.629 adjustments. And that's the main thing with like 00:04:16.629 --> 00:04:18.910 running a business is you could have a business 00:04:18.910 --> 00:04:21.350 plan, but that doesn't necessarily mean it's 00:04:21.350 --> 00:04:23.230 going to go according to plan. I can almost guarantee 00:04:23.230 --> 00:04:26.370 it probably won't go according to plan. But you 00:04:26.370 --> 00:04:28.209 adjust and you adapt and you keep moving forward. 00:04:28.629 --> 00:04:31.670 And so we adjusted some things, move some things 00:04:31.670 --> 00:04:34.050 around, adjust where the equipment was stationed 00:04:34.050 --> 00:04:37.050 and so forth and got it to kind of go. The next 00:04:37.050 --> 00:04:40.040 big step was essentially hiring. you know, a 00:04:40.040 --> 00:04:42.879 team hiring staff, which is that biggest hurdle, 00:04:42.939 --> 00:04:44.680 in my opinion, of being an entrepreneur. Because 00:04:44.680 --> 00:04:47.660 before my gym, I had a personal training company 00:04:47.660 --> 00:04:49.899 that I mean, I was making six figures as a personal 00:04:49.899 --> 00:04:54.720 trainer, all in person, not no online. And that 00:04:54.720 --> 00:04:58.079 I was a solopreneur, right. And so all of a sudden, 00:04:58.100 --> 00:05:00.779 you hire a team and you have to, you know, give 00:05:00.779 --> 00:05:02.620 over the reins a little bit. I think that was 00:05:02.620 --> 00:05:05.959 one of the biggest black adjustments. But I wonder 00:05:05.959 --> 00:05:10.180 what's your why? Honestly, it's one of my core 00:05:10.180 --> 00:05:13.139 values in the gym, too. And this is what when 00:05:13.139 --> 00:05:15.319 I hire people, even with franchisees, like if 00:05:15.319 --> 00:05:17.379 this doesn't isn't part of your core values, 00:05:17.439 --> 00:05:19.540 then look, I just don't think it's going to be 00:05:19.540 --> 00:05:22.240 a good fit. But it's to have a positive impact 00:05:22.240 --> 00:05:25.040 on as many lives as I can while I can. Right. 00:05:25.100 --> 00:05:28.279 So if a new business venture or a new, you know, 00:05:28.279 --> 00:05:31.360 event or something to attend doesn't have that 00:05:31.360 --> 00:05:33.759 intertwined into it, then I just don't do it. 00:05:34.160 --> 00:05:38.199 Yeah, yeah, yeah. And when it comes to trying 00:05:38.199 --> 00:05:41.680 to get others to franchise the business and your 00:05:41.680 --> 00:05:46.779 business, what does that process even look like? 00:05:46.920 --> 00:05:49.160 They reach out to you, you reach out to them? 00:05:49.519 --> 00:05:54.420 So they reach out to us and we have basically 00:05:54.420 --> 00:05:57.779 two different PowerPoint presentations that we 00:05:57.779 --> 00:06:00.360 go through. My whole thing is a level of transparency. 00:06:01.069 --> 00:06:03.170 When I was a personal trainer and looking to 00:06:03.170 --> 00:06:05.290 open a business, I was going to open a franchise. 00:06:05.930 --> 00:06:08.930 And now being on the other side and being the 00:06:08.930 --> 00:06:11.230 franchisor, I realized that there's a lot of 00:06:11.230 --> 00:06:13.949 stuff that franchises hide in the fine print. 00:06:14.310 --> 00:06:17.800 And so. When we even we get a lead, I tell them 00:06:17.800 --> 00:06:20.160 all the information that they should know, whether 00:06:20.160 --> 00:06:21.779 they go with us or they don't go with us. Like, 00:06:21.800 --> 00:06:23.819 hey, make sure you ask these questions. Right. 00:06:23.899 --> 00:06:25.620 I'll give you our answers. But make sure you 00:06:25.620 --> 00:06:27.319 also ask these questions to whoever, whatever 00:06:27.319 --> 00:06:29.819 franchise you're you're going into, because these 00:06:29.819 --> 00:06:32.560 are like numbers that affect your business and 00:06:32.560 --> 00:06:36.800 affect your income. Right. So but they reach 00:06:36.800 --> 00:06:38.959 out to us and we do the first one, show them 00:06:38.959 --> 00:06:41.600 what the model is. And then they submit a form 00:06:41.600 --> 00:06:44.220 that kind of shows us their. like unofficial 00:06:44.220 --> 00:06:47.040 financials, you know, so that if we need to refer 00:06:47.040 --> 00:06:49.759 them to a financial expert to kind of, and a 00:06:49.759 --> 00:06:52.060 financial strategist to help them, you know, 00:06:52.060 --> 00:06:55.360 get, get aligned with that, they do so alongside 00:06:55.360 --> 00:06:58.300 what we're doing. Cause I mean, the worst thing 00:06:58.300 --> 00:07:00.699 is, and I learned this right in the beginning 00:07:00.699 --> 00:07:02.319 of franchising is I had someone get all the way 00:07:02.319 --> 00:07:04.120 to the end. They're like, all right, perfect. 00:07:04.240 --> 00:07:07.829 Let's do it. How do I afford this? wait what 00:07:07.829 --> 00:07:11.189 do you mean and then so we we do that in the 00:07:11.189 --> 00:07:14.509 beginning just in case um and then the next presentation 00:07:14.509 --> 00:07:17.550 just goes into essentially you know what does 00:07:17.550 --> 00:07:19.649 the franchise onboarding process look like what 00:07:19.649 --> 00:07:21.269 does it look like with our real estate team that 00:07:21.269 --> 00:07:23.509 helps you find a location negotiate all that 00:07:23.509 --> 00:07:25.970 stuff and then you know we come out there for 00:07:25.970 --> 00:07:28.089 your grand opening we actually are there for 00:07:28.089 --> 00:07:30.470 a week and we actually help your team train your 00:07:30.470 --> 00:07:33.170 team we're working in your business um with you 00:07:33.639 --> 00:07:35.879 And then we have attractor earnings, which is 00:07:35.879 --> 00:07:37.759 weekly calls after the fact, you know, getting 00:07:37.759 --> 00:07:39.779 you up and running and make sure everything's 00:07:39.779 --> 00:07:42.399 going smooth. So it's a fairly easy process. 00:07:42.740 --> 00:07:44.819 The biggest step for people, though, is like 00:07:44.819 --> 00:07:46.740 the presentations are awesome. But the last step 00:07:46.740 --> 00:07:48.540 before any contract is signed is like you have 00:07:48.540 --> 00:07:50.540 to come out to our headquarters so we can meet 00:07:50.540 --> 00:07:52.639 face to face. But I want you to I want you to 00:07:52.639 --> 00:07:55.040 do the business model. Right. I feel it. We don't 00:07:55.040 --> 00:07:57.319 sign agreements that day. I know a lot of franchises 00:07:57.319 --> 00:07:59.300 like to use their discovery days, what they call 00:07:59.300 --> 00:08:01.680 it, to sign agreements, get you all hyped up. 00:08:01.949 --> 00:08:04.189 And for us, I let them know ahead of time, no 00:08:04.189 --> 00:08:06.069 agreements will be signed that day. Don't be 00:08:06.069 --> 00:08:08.009 waiting for a pitch. Nothing's coming. I want 00:08:08.009 --> 00:08:10.129 this day to be all about you. Just feel it out. 00:08:10.170 --> 00:08:12.370 We'll reconnect once you get back home and all 00:08:12.370 --> 00:08:14.430 the emotions have kind of like settled down a 00:08:14.430 --> 00:08:17.589 little bit. Yeah. Yeah. That's I like that because 00:08:17.589 --> 00:08:20.329 it's no pressure, no pressure whatsoever. Just 00:08:20.329 --> 00:08:22.689 come meet me. And then I do believe that there's 00:08:22.689 --> 00:08:24.610 something different when you meet someone face 00:08:24.610 --> 00:08:27.430 to face. You get a like an emotional feeling 00:08:27.430 --> 00:08:31.189 or if that's truly what they desire to do. And, 00:08:31.189 --> 00:08:33.289 you know, I know that you've been a fitness instructor. 00:08:33.470 --> 00:08:36.330 Now you own a business. But there's a story. 00:08:36.909 --> 00:08:39.129 There's a story. And I want to hear the story 00:08:39.129 --> 00:08:41.690 behind your why. How did you end up a fitness 00:08:41.690 --> 00:08:45.389 instructor? I mean, I was a martial arts instructor 00:08:45.389 --> 00:08:49.669 at the age of 13. And when I went into college, 00:08:49.850 --> 00:08:53.309 it was, you know, I was going for business management. 00:08:54.269 --> 00:08:56.690 And I think that was just my undeclared, you 00:08:56.690 --> 00:08:58.250 know, instead of actually marking undeclared. 00:08:58.570 --> 00:09:00.490 But then I learned about kinesiology and I was 00:09:00.490 --> 00:09:02.509 like, wait, I can get a degree in this is way 00:09:02.509 --> 00:09:04.950 more fun. And at the time I had just became a 00:09:04.950 --> 00:09:06.490 personal trainer at, you know, a big corporate 00:09:06.490 --> 00:09:08.970 gym. And I was like, this is this is so much 00:09:08.970 --> 00:09:13.029 more cool and fun than accounting. So I did that. 00:09:13.269 --> 00:09:15.909 And the whole time my parents were telling me, 00:09:15.929 --> 00:09:18.250 like, to get a career and stuff. So I was working 00:09:18.250 --> 00:09:20.759 at becoming a firefighter. But I didn't really 00:09:20.759 --> 00:09:22.779 have a passion or really a drive for it. I was 00:09:22.779 --> 00:09:25.360 just kind of going through the steps. And by 00:09:25.360 --> 00:09:27.820 the time I graduated, I was already making six 00:09:27.820 --> 00:09:31.000 figures. And I was like, why am I going to quit 00:09:31.000 --> 00:09:34.220 doing this to start working minimum wage, to 00:09:34.220 --> 00:09:37.019 build my resume, to make six figures again, doing 00:09:37.019 --> 00:09:39.419 something I don't like? Or not that I don't like, 00:09:39.500 --> 00:09:41.559 but that I don't have a passion for it. It just 00:09:41.559 --> 00:09:43.320 didn't make sense to me. So I was like, you know 00:09:43.320 --> 00:09:45.580 what? I'm just going to bet on myself. and dive 00:09:45.580 --> 00:09:48.519 all in on this and seeing my clients have success 00:09:48.519 --> 00:09:51.200 in their transformations just filled my cup like 00:09:51.200 --> 00:09:54.440 it didn't feel like work yeah yeah and what's 00:09:54.440 --> 00:09:57.340 that saying um do something that you love so 00:09:57.340 --> 00:09:59.100 you don't feel like you work a day in your life 00:10:00.299 --> 00:10:02.700 And that's actually what you're doing. Interesting 00:10:02.700 --> 00:10:05.480 enough, this is just a random thought. Do you 00:10:05.480 --> 00:10:07.960 still work out now that you have all these gyms? 00:10:08.620 --> 00:10:11.220 Yeah, no, I do. I mean, I will say that it's 00:10:11.220 --> 00:10:13.320 just as hard for me as it is for every single 00:10:13.320 --> 00:10:15.860 member to get their workout in. I mean, being 00:10:15.860 --> 00:10:17.799 at the gym all day long, you know, even though 00:10:17.799 --> 00:10:20.080 I'm in the back offices or working on the gyms 00:10:20.080 --> 00:10:23.200 and stuff, it's still just as hard. There's a 00:10:23.200 --> 00:10:25.840 million other things that I could do. And don't 00:10:25.840 --> 00:10:27.500 get me wrong, I've been guilty of it. especially 00:10:27.500 --> 00:10:30.059 with launching the franchise where all of a sudden 00:10:30.059 --> 00:10:31.700 everyone's like, man, are you leaning out? And 00:10:31.700 --> 00:10:34.919 I was like, no, I'm, I'm deteriorating, but I, 00:10:34.960 --> 00:10:36.820 you know, I didn't tell anyone that, you know, 00:10:36.820 --> 00:10:39.919 but it was that realization for my, even for 00:10:39.919 --> 00:10:42.039 myself is you can get wrapped up in, you know, 00:10:42.039 --> 00:10:44.179 building something or wrapped up in, let's say 00:10:44.179 --> 00:10:46.740 a new relationship and put what's really important 00:10:46.740 --> 00:10:49.480 on the back burner. And once I started, you know, 00:10:49.480 --> 00:10:51.120 getting, putting, making it just as important 00:10:51.120 --> 00:10:53.080 to work out for myself, I realized everything 00:10:53.080 --> 00:10:55.440 else started falling in line because for me, 00:10:55.480 --> 00:10:58.629 that was always my outlet. And so I took away 00:10:58.629 --> 00:11:01.529 my outlet to build and it was, you know, every 00:11:01.529 --> 00:11:03.789 little thing just seems like a bigger fire than 00:11:03.789 --> 00:11:06.850 it was. Does this also come with products as 00:11:06.850 --> 00:11:11.490 well? Or is it just, is it just. So, I mean, 00:11:11.490 --> 00:11:14.269 we do have a meal plans, a meal plan software, 00:11:14.450 --> 00:11:16.990 but you know, we have the merch and supplements 00:11:16.990 --> 00:11:20.350 and, you know, body composition scans and heart 00:11:20.350 --> 00:11:22.129 rate technologies and all the other little, you 00:11:22.129 --> 00:11:24.210 know, bells and whistles as well. We really try 00:11:24.210 --> 00:11:27.509 to keep. the the model of a whole encompassing 00:11:27.509 --> 00:11:30.009 aspect of fitness not just hey get a great workout 00:11:30.009 --> 00:11:32.190 you feel good you look good your clothes fit 00:11:32.190 --> 00:11:33.950 better it's like no i want to know the numbers 00:11:33.950 --> 00:11:36.330 i want you to know the numbers because if you 00:11:36.330 --> 00:11:37.649 know the numbers and i know the numbers we can 00:11:37.649 --> 00:11:40.090 adjust the program to make sure that you continue 00:11:40.090 --> 00:11:42.759 to see results Thank you for being here today. 00:11:42.919 --> 00:11:44.700 I'm really happy that you tuned in to Vision 00:11:44.700 --> 00:11:47.320 Pros Live. I'm looking forward to seeing your 00:11:47.320 --> 00:11:50.120 reactions as these episodes continue to move 00:11:50.120 --> 00:11:52.059 forward. This is going to get more and more fun. 00:11:52.080 --> 00:11:53.940 We'll have more and more engagement as well. 00:11:53.980 --> 00:11:55.899 We'll invite people to participate in the show. 00:11:56.019 --> 00:11:58.080 And thank you for giving us your time and attention. 00:11:58.360 --> 00:12:00.980 Have an excellent time building out your vision 00:12:00.980 --> 00:12:02.360 and becoming a vision pro yourself.