WEBVTT

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Please do me a favor, share where you're located.

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I know your name is easily pronounced, but go

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ahead and do it for me and the name of your business,

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books, or anything else you've done. Hey, Javanka.

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First off, thank you for having me on Vision

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Pros. This is a lot of fun. I know you're out

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in Texas. I'm in L .A. today, downtown L .A.

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That's where I'm stationed. That's where our

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shows are filmed, recorded, all that good stuff

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distributed. And the name of my shows, Mission

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Matters, I host eight different shows. I have

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a business show, I have a money show, I have

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a marketing show, a tech show, a startup garage

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show, a bunch of different shows that I host.

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6 ,000 interviews and man, having fun, having

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fun and keeping it going. I love that. Okay.

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As I mentioned before, you do a lot. You've done

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a lot. And to have all of these shows, may I

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ask what started all of that? You know, it's

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kind of interesting because it was I like to

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call myself an accidental entrepreneur. So in

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the previous book that we distributed and released,

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it's called Driven. And on that book, myself

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and the other co -author, Elliot Callen, he's

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he's known as the serial entrepreneur. So he

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started a bunch of businesses distributed and

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then, you know, started sold all that good stuff,

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a bunch of businesses myself. I was a financial

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advisor. I was a financial advisor. And eventually

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I ended up I ended. I ended up starting a podcast.

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And after I started that podcast, the business

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started to grow. And that's when I got further

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into media. And then, you know, nine years later,

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I can't believe it. I'm like, wow, there's a

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lot of episodes, a lot of content, and really

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a lot of privilege to be able to interview people,

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to be able to come on shows like your own, and

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really to have a lot of fun. You know what's

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crazy? This is going to be so random for you,

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Adam. On your website, you're a star. You look

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like a star. You look like somebody that would

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not, I wouldn't say not communicate with you,

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but you are so down to earth, Adam. I'm from

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the Midwest. I said I'm in L .A. today, but I'm

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from Michigan. Come on now. That's one thing

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about. websites in my opinion as you go on there

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they're very pretty you know they got your best

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picture on there they have your accolades all

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that you've done and one thing I love about what

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I do in this part of my life is the fact that

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I get to allow people to understand there's a

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person behind all of that there's a really great

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person named Adam Torres that is that's human

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too right and so with that being said all these

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businesses didn't just happen overnight in nine

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years Where did where did it get started? Tell

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me like what it was like. You know what? This

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is what I'm going to do. I'm on one. Now I'm

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on two, three, four. Yeah. You know that the

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pile up of episodes was kind of kind of random.

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What it was was I don't I don't like to tell

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people no. So in the beginning, I didn't want

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to tell people no. And then I'm like, and, you

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know, you just start doing one, then you do two.

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In the beginning, you really got to beg people

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to come on the show, right? Then you're like,

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and the first person I ever interviewed was the

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other co -founder here. His name is Chirag Sagar.

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So I was like, and it was his idea to start the

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podcast. I'm like, I'm not starting no podcast.

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I don't even know what a podcast was. And so

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he's the one who eventually twisted my arm. It

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was then we started it. grow but um really with

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those first episodes it was just you know i didn't

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even i didn't even edit like you have a fancy

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software you stream yard you you know you have

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all these amazing graphics i used my phone and

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i didn't even edit like the first 300 episodes

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like it was just like no audio i did nothing

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i was just like recording conversations upload

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it that's a podcast Like that was it. And so

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we accumulated all these episodes. And one day

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we started, you know, releasing one a week. Then

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it was one at one point, one a day. Then it was

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two a day. Then it was three a day. And it got

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to the point to where we had something like 70

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or 60 or 70 episodes like backlogged. And we

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and I was still had a full schedule. So my record

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is 91 interviews in a week. And my average during

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when we first started was over. It was around

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six. 65 to 75 would be like my average interview

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schedule for a week. And then one day we had

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a backlog of like 70 interviews or something

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like that. we didn't know what to do. I'm like,

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well, we can't bring somebody on the show and

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tell them, Hey, your episode is going to be released

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in six months. What are you going to do? So,

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so I just told the team, Hey, release them all.

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And they were like, what? And I'm like, yeah,

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they're like, when I'm like now, I don't know.

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Like we got to tell these people, like these

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people want to hear their episodes. We're getting

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emails. I don't want people mad at me. And a

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strange thing happened. We released them all.

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And, um, our per episode download went up. So

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if you think about that for a moment, that doesn't

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really make sense. If you really 70 posts on

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Instagram, you'll probably get shadow banned

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or something like that. Or you reach 70 posts

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on Facebook or LinkedIn or something, your content's

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not going to get distributed. And so I don't

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really recommend this for anybody, and I don't

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really know. That's not a strategy I teach. I'm

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just telling you what happened in my life. But

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yeah, our per episode download went up, which

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meant that more people were listening to each

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episode, and it was growing. And I was just like,

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what? well, I guess maybe, you know, the algorithm

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doesn't, you know, people that are into my type

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of content, they're in. And so let's just do

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more. And then you keep doing more. And then

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we focus the whole business around that. And,

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you know, that's where we come to now. And this

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year I'll do, for example, between 1 ,500 and

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2 ,000 interviews. So just this year alone. So

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I do about 40 years of content every year. You

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know, what's interesting is what I got from all

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of that is that gummit, just do it. Just do it.

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And I love that. I actually got chills saying

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that out loud. Adam, you didn't think about it.

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And I think that that's what happens with most

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people that want to become entrepreneurs or are

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entrepreneurs. We get into our head and we're

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like, oh, this needs to be perfect. Adam was

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like, load them up. Load them up. I don't care

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what anybody thinks. I don't care what anybody

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says. The service that you're doing. For these

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individuals, it wasn't going to be so quick.

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So he's like, just load them up. And lo and behold,

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we stopped thinking so much and worried about

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what someone else is going to think or what the

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algorithm is going to do. Yeah, it just worked

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out like. That's exciting for me. Yeah, it's

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exciting for me. And ultimately, and looking

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at that, to me, at the end of it all, it's like,

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you know, I mean, God's in control anyway. So

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if that's going to be good or bad at the end,

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you're one person away from whatever, you're

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one phone call away from it being the best day

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of your life or the worst day of your life. So

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it doesn't like, you know, I'm like, God's in

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control anyway. So if something's going to really,

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really happen, then it's part of my journey.

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That's that. Please share with us your vision.

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Yeah. My vision is to continue to help. entrepreneurs,

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executives, experts to help people that maybe

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don't always feel that their voice should be

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heard. My vision is to give them a platform,

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to give them an opportunity, whether it's coming

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on my show, whether it's my company helping them

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launch shows. We've launched over 200, now going

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on 250 podcasts for our agency. We've also helped

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people publish books. We published over 400 authors,

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including Barry Sanders, his Bye Bye Barry documentary.

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So my vision is to continue to walk in my calling,

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which is helping others tell their story and

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hopefully maybe at some point inspiring them

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to do so. That's why I come on these shows. It's

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not to not to sell anything, actually. It's just

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because I want other people to know that if I

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can do it, you can do it, too. I was the worst

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podcaster in history. My first show was so bad

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that I didn't even use my own name. I was so

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scared to be behind a mic or anything else. I

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didn't even use my real name. I didn't even do.

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I wasn't even allow myself on camera until after

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3000 episodes, I had such a fear of the camera.

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So think about that 3000 episodes before I even

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turned on the camera to be able to do that. So

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like, if I can do it, you can do it too. That's

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my goal. And if you're listening to this, you

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don't have to use an agency. You don't have to

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go start a show yourself. My, my first show took

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me like 10 minutes to start. I didn't know what

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I was doing. I didn't even know there were podcast

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agencies. So that's my vision to help others

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understand. know, and hopefully be inspired to

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know that their voice matters and that they should

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share their story too. When it comes to Mission

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Matters, why that name? You know, originally,

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the company was actually called Money Matters.

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And I thought it was going to be a, we thought,

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myself and the other co -founder, Sharag, we

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thought that it was going to be like a money

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platform. You know, like, which isn't a bad,

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because I was a financial advisor. My background's

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in finance. So I had almost 15 years of, or 14

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years in that business. And I was running my

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own RIA. And I had this other company on the

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side. And this is the one that I, and I was like,

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you know, just, it wasn't my full time. time

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focused yet and i um over time you know i'm both

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start kind of you know growing things are going

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well and one day i'm i go to um i'm doing an

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interview and somebody says um you know adam

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mission matters or excuse me money matters but

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mission matters too and i'll tell you it was

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like god just like like lightning just hit me

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like god was speaking through this person i could

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feel it and so i called the other um co -founder

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and i'm like hey shrug let's um What do you think

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about the name Mission Matters? And he says,

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well, Adam, you know, we were talking about talking

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about it. We forget about it. And then we leave.

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Then we come back to it. He calls me like maybe

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a month later, something like that, a couple

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weeks later. And he's like, hey, Adam, what do

00:10:09.470 --> 00:10:11.289
you think about the name Mission Matters? And

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I'm like, oh, that's a great idea, Sharag. But

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if we look that up and we don't have like if

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there's enough money in the bank account, we

00:10:18.389 --> 00:10:20.409
have to get the domain. We can't do it if we

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can't get the domain. So he's like, all right,

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we'll do it. Fine. And so we. We look it up.

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It was, of course, taken. We spent more money

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in a domain than I ever thought I would in my

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life. And then we basically, within nine days,

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did a complete rebrand. We restarted everything.

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So brand new show, lost all our subscribers,

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brand new website, new book. I mean, think about

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it this way. We had books already published.

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We had over 1 ,500 interviews out there for the

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O brand. We had a website. We had all our social

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media. It's hard enough to get one media company

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running. So to pause it, stop, and for me, feel

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like, you know, God was telling me to do this.

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And, you know, I'm like, you say step, I got

00:11:04.120 --> 00:11:08.279
to step, right? So it was really a faith -based,

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like, leap over. stopping something that was

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already working and then really starting over

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and starting it again. And within nine days,

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then we had it all relaunched. We had over 30

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social media channels at that point. And all

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the shows were niched out. So instead of it being

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one show, there were eight different shows based

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on the level of content I put out. And we niched

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everything out to where we created an entire

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platform around it. And then things just started

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to grow. So God gave us a calling, told us to

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do something. We did. We leaped in faith and

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were rewarded. What was one of your most significant

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learning experiences in this all? I think it's

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to not try to emulate what you see. Like you

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got to really be authentic in what you're doing.

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So in the beginning, this is like, you know,

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nine, 10 years ago. So it's kind of like the

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early days of, let's just say, even awareness

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around podcasts, awareness around marketing,

00:12:07.409 --> 00:12:10.070
at least for me, for digital marketing, for like

00:12:10.070 --> 00:12:12.309
creating a brand online. It was kind of awareness.

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And if you look at like some of the earlier content

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I had out there for Money Matters, it wasn't.

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quite authentically me. If it was, then I probably

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wouldn't have put out that content. Not that

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it was off -brand, it was just really hardcore

00:12:27.090 --> 00:12:30.659
money content and it was just that. kind of what

00:12:30.659 --> 00:12:33.659
other people were putting out at that time but

00:12:33.659 --> 00:12:37.179
um it really finding my voice and leaning into

00:12:37.179 --> 00:12:40.100
mission if i would have started with that then

00:12:40.100 --> 00:12:41.480
it probably would have saved me a couple years

00:12:41.480 --> 00:12:43.440
because i would have known like authentically

00:12:43.440 --> 00:12:45.340
in the beginning like that i don't know if i

00:12:45.340 --> 00:12:47.000
would have came up with the mission matters name

00:12:47.000 --> 00:12:49.240
like that again i think that was from god but

00:12:49.240 --> 00:12:52.080
um but i would have probably put out different

00:12:52.080 --> 00:12:53.879
like if you look at my first book that i put

00:12:53.879 --> 00:12:56.120
out it's called money matters and it's like me

00:12:56.120 --> 00:12:58.120
in a suit and there's like money on the cover

00:12:58.120 --> 00:13:00.980
and stuff like that kind It's super cheesy, super

00:13:00.980 --> 00:13:04.240
cheesy. And I leave it out there on purpose.

00:13:04.320 --> 00:13:06.399
I leave that book out there on purpose. Now,

00:13:06.940 --> 00:13:09.480
back then, that was a self -published book, and

00:13:09.480 --> 00:13:11.940
the design's not perfect, all that. But I leave

00:13:11.940 --> 00:13:13.799
it out there, and I call it my ugly duckling

00:13:13.799 --> 00:13:17.000
because I want people to look at that book and

00:13:17.000 --> 00:13:20.080
be like, what? Adam put this? I stand by the

00:13:20.080 --> 00:13:22.580
words, by the way, the story, the words. That's

00:13:22.580 --> 00:13:24.559
all authentically me. But if you look at the

00:13:24.559 --> 00:13:26.960
design and some of the other things, you look

00:13:26.960 --> 00:13:29.450
at it, it definitely wasn't me. in retrospect.

00:13:29.730 --> 00:13:33.350
So I think being authentic, not emulating, not

00:13:33.350 --> 00:13:35.570
just looking at what other people are doing and

00:13:35.570 --> 00:13:37.710
thinking if you did that same thing, it's going

00:13:37.710 --> 00:13:40.649
to work for you. Not necessarily the case. So

00:13:40.649 --> 00:13:42.590
just be yourself and you'll be okay. And God

00:13:42.590 --> 00:13:44.350
will put the right people in your place. There's

00:13:44.350 --> 00:13:47.029
more listeners than anybody can ever handle.

00:13:47.129 --> 00:13:49.169
There's more people. If you're supposed to have

00:13:49.169 --> 00:13:51.629
a listener or a business partner or whatever

00:13:51.629 --> 00:13:53.850
attracted to you in your world, it's going to

00:13:53.850 --> 00:13:56.070
come. You just got to keep walking in faith.

00:13:56.590 --> 00:14:01.210
So in regards to legacy dreaming, if you could

00:14:01.210 --> 00:14:04.690
leave behind one invisible legacy, something

00:14:04.690 --> 00:14:09.009
not seen but deeply felt, what would it be? I

00:14:09.009 --> 00:14:12.490
would hope that I inspire others to launch shows.

00:14:13.070 --> 00:14:15.309
Like that would be that would be fun to me. And

00:14:15.309 --> 00:14:17.169
I don't have to be seen. I don't have to be on

00:14:17.169 --> 00:14:19.909
somebody's show for that. But to me, it's multiplying

00:14:19.909 --> 00:14:23.590
the ability to help others. So when I think about

00:14:23.590 --> 00:14:25.669
like, how do you help a billion people? You help

00:14:25.669 --> 00:14:27.549
a thousand people, help a thousand people, help

00:14:27.549 --> 00:14:29.730
a thousand people. And how do you help them?

00:14:29.750 --> 00:14:32.450
In my case, it's helping people tell their story.

00:14:32.509 --> 00:14:34.529
It's helping document it. You know, in the past,

00:14:34.570 --> 00:14:37.529
before podcasts and all this was around, other

00:14:37.529 --> 00:14:39.889
people wrote our stories. Who are the other people,

00:14:39.970 --> 00:14:42.879
quote unquote, people that had access? that had

00:14:42.879 --> 00:14:45.179
resources, that maybe had the money, that had

00:14:45.179 --> 00:14:46.960
the, you go far enough back, it's who had the

00:14:46.960 --> 00:14:49.399
paper, who had the papyrus, who had the ink,

00:14:49.480 --> 00:14:51.679
who had the, like, whatever we were writing,

00:14:51.720 --> 00:14:53.779
who had the clay tablet. I don't know how far

00:14:53.779 --> 00:14:56.720
back you got to go for that one, but basically

00:14:56.720 --> 00:15:00.620
now we get to be a part of telling our own story,

00:15:00.740 --> 00:15:04.220
documenting our own histories, and really making

00:15:04.220 --> 00:15:07.570
sure that our legacy and our time is not... forgotten

00:15:07.570 --> 00:15:10.710
or rewritten for us, especially if we're doing

00:15:10.710 --> 00:15:13.669
this stuff in mass. When you think about entire

00:15:13.669 --> 00:15:18.389
moments in history being blotted out or not recollected

00:15:18.389 --> 00:15:21.350
or rewritten by people in power that maybe didn't

00:15:21.350 --> 00:15:22.990
always have our best interest or didn't have

00:15:22.990 --> 00:15:25.710
the general population's best interest and had

00:15:25.710 --> 00:15:28.350
very specific reasons for writing history the

00:15:28.350 --> 00:15:30.990
way they did. Nowadays, it's kind of hard to

00:15:30.990 --> 00:15:33.570
do that if you're participating. If you're participating,

00:15:33.789 --> 00:15:36.429
if you're not participating, well, then one way

00:15:36.429 --> 00:15:38.169
or another your legacy is going to be written

00:15:38.169 --> 00:15:40.129
it's either going to be written by you or somebody

00:15:40.129 --> 00:15:43.070
else what tips do you have for entrepreneurs

00:15:43.070 --> 00:15:48.529
today um i'd say uh get back to reading and studying

00:15:48.529 --> 00:15:51.669
like get back to reading and studying um i'd

00:15:51.669 --> 00:15:55.169
say the other side of um of uh being an entrepreneur

00:15:55.169 --> 00:15:58.950
is um you know equipping yourself when i look

00:15:58.950 --> 00:16:02.279
back in the beginning and especially now um things

00:16:02.279 --> 00:16:05.080
are moving so fast like and so you can go to

00:16:05.080 --> 00:16:07.639
chat you can ask the sense you can ask that answer

00:16:07.639 --> 00:16:09.440
you can get some and you can get things back

00:16:09.440 --> 00:16:12.190
quickly But I'd say take a little bit of pause

00:16:12.190 --> 00:16:14.610
and get into like some bigger bodies of work.

00:16:14.669 --> 00:16:16.549
So like look back at some of the classics, get

00:16:16.549 --> 00:16:20.049
to some of the primary sources again and maybe

00:16:20.049 --> 00:16:22.789
do some reading. Maybe like take some time out

00:16:22.789 --> 00:16:25.730
to like just slow up just a little bit, because

00:16:25.730 --> 00:16:29.409
if you can never still those voices, whether

00:16:29.409 --> 00:16:30.750
it's through reading or whether it's through

00:16:30.750 --> 00:16:32.950
something else, then maybe you can't hear what

00:16:32.950 --> 00:16:35.200
you're supposed to be doing. Sometimes we go

00:16:35.200 --> 00:16:38.259
too fast. So just pause a little bit. Read a

00:16:38.259 --> 00:16:42.820
full book one day. Mess with your attention span.

00:16:45.200 --> 00:16:47.039
Don't worry. The work's going to be there tomorrow.

00:16:47.240 --> 00:16:50.259
I promise you. And once you solve one problem,

00:16:50.340 --> 00:16:53.159
the next one's coming. So it's okay. But chill.

00:16:53.340 --> 00:16:55.179
Thank you for being here today. I'm really happy

00:16:55.179 --> 00:16:57.440
that you tuned in to Vision Pros Live. I'm looking

00:16:57.440 --> 00:17:00.679
forward to seeing your reactions as these episodes

00:17:00.679 --> 00:17:02.500
continue to move forward. This is going to get

00:17:02.500 --> 00:17:05.079
more and more fun. We'll have more and more engagement

00:17:05.079 --> 00:17:07.200
as well. We'll invite people to participate in

00:17:07.200 --> 00:17:09.380
the show. And thank you for giving us your time

00:17:09.380 --> 00:17:11.660
and attention. Have an excellent time building

00:17:11.660 --> 00:17:13.940
out your vision and becoming a vision pro yourself.
