You've got an EOS -like system, an E -Myth style
process, and quite the background. I started,
I kind of followed in John Maxwell's path. I
was a preacher. I started as a preacher, young
preacher. But I felt a certain restlessness after
a while and an income cap, unless you're going
to be one of these preachers that has the jets,
but that's just not resonate with me. I started
teaching leadership in the not -for -profit space,
which then spilled over in the corporate space.
And I wrote a book in 2012 that just got traction
and that drove a lot of business. You know, I
made all the mistakes starting out of trying
to boil the ocean. What's that? It just cut out
for a minute. I think you're back though. Yeah.
I made the mistakes of trying to boil the ocean
and I mean, you know, trying to serve like every
industry, basically whoever was paying, if you're
paying, I'll come and do it. The upside of that
is I just have gained a breadth of experience
in almost every industry. And it's been hard
for me to just like pick a lane. And so, you
know, at this point, my lane is more topical
about engagement and leadership. So, yeah, I've
been doing that. It's not I I don't always find
it easy in the corporate sector from a sales
perspective. I'm probably the the wrong guy to
be in that role. But, you know, no one told me
when I started my own business that I was going
into sales. But apparently I was. So anyway,
we are professional beggars. Yeah, I made it
work. But yeah, sometimes I crave doing the working
with small business owners and stuff like that
a little more resonates a little bit more with
me than, you know, I got a big company that has
been going through our program and today's graduation
day. So, you know, I go through and it's always
a bottom third that like didn't even log in,
didn't do the program. That's never a good feeling
for me, you know, but that's just corporate.
It's not, you know. they're told to come to this
class. So, um, but as you know, um, man, leadership
is one of those skills that you can just, no
one's perfect. And yet the impact people have
as a leader, they don't even realize it, you
know, whether someone goes home in a good mood
or bad mood, a lot of that's up to their boss.
So. Yeah, for sure, man. It's huge. Um, we, uh,
So normally when people show up on time, just
kidding, but we have a very informal laid back
process for the podcast. Yet we have a very formal
reality of how we also like to run things and
do things. My business is called First Class
Business. I don't believe in second class results.
It would have been far easier and faster to build
hypergrowthmarketing .com. because everybody
wants to go viral and wants things to be fast.
But I'd rather have a standard, you know, and
be held to that standard. So Vision Pros is a
show that honors people who are just getting
started with their vision. They may be so new
to their vision, they may still kind of try to
lie to get on my stage. I understand that, you
know, they're trying to feed their family while
trying to do one of the most impossible things
known to mankind. be an entrepreneur. And so
we, I also have another show called the be your
best show .com. That's more in line with the
diary of a CEO. At least that's the future hope.
We just launched that at the beginning of the
year, I've done two episodes on it. And we believe
in starting raw and real again, being my best,
not being the best. There's no reason to, to
create competition. I'm a big fan of the leadership
book, tribal leadership. You may have read it.
Most people have never read it. I have never
read that one. It's, it's big, which is why people
don't read it. Right. But it's also, it's the
five languages of love, but totally new language
that nobody ever talks about. And once you've
read it and you've seen it, it's like, Oh, you
can't unsee it. And you put people in certain,
you see what boxes people are stuck in. Then
you see the ability to pull them out. It's, it's
brilliant book. But. The reason why I share that
is because while I'm soft and nurturing on the
Vision Pros platform, I am going to talk about
the good and the bad and the ugly on the Be Your
Best show. And I'm going to ask the questions
people don't like to answer. And it's only for
people who are like elite level performers and
want to showcase to the world that these variables
matter. So normally I wouldn't talk about this
until after our episode. But today's the exception.
There's always an exception to the rule. You
are an exceptional guest. You've got a very strong
background. And whether you are a shepherd in
a world that needs more shepherds or you're a
wolf in sheep's clothing, that's really, really
nice. I don't know. But you seem like a shepherd.
And I'm happy to explore it and see what's there.
I'm a big believer in the concept of one plus
one equals 11 as well. I don't, there's no need
for one minus one, right? People to eliminate
each other. And I'm a big fan of love, patience,
persistence, consistency, and reliability. And
that poster right behind me is Patrick Lincione's
five dysfunctions of a team. We require every
single person we hire and work with to read that
or listen to that audible and go through a comprehensive
analysis test before they. um even start with
us because it's vital i don't i don't want negative
toxic cultures i want championship level cultures
but people who've never been in a championship
level culture you you can't anticipate that they're
just going to be ready um for that dynamic shift
in life so um today we can one we can use all
of this as behind the scenes footage if we want
to Um, we're always going to be redistributing
our content, but we would never do that without
your permission. And two, um, if we'd like to
get rebooked, then we would do an episode that
would probably be between, between five and nine,
five to 15 minutes. Um, we record it. First thing
we're trying to do is help the audience begin
to know and like you. Right. That's it. Um, if
we align on the process, you like it and we want
to bring it back, we can do another recording.
If we really like the process, then we have a
live show where we go live for an hour. It's
about 45 minutes. And then we just dive deeper
into the process and extract more value. And
the distribution takes place. One, for the live
show, it's immediate. For the prerecorded shows,
it takes three weeks to produce those. And it
would come out in three to four weeks. For the
live show, it's produced. The landing page is
done all instantly. As we're live, the landing
page is finished within 30 seconds of us finishing
the program. And it's only as good as our capabilities
and your capabilities to redistribute that and
let people know it becomes your rich dad, poor
dad book. That's my goal is to create an episode
where people see a new perspective of James Robbins
and what you do and the vision you're headed
towards so that you can say, wow, I am. I want
my friends and family, I want people to see this
and hear this because I've never been asked these
types of questions before. That's what I'm waiting
for. Well, that's nice, Jackson. Sounds like
you have a well -oiled machine, so would definitely
love to be on an episode. Of course, I have to
go because I have another meeting in two minutes,
which is why I wanted to pop in and personally
apologize. I have a new book that comes out in
August. It's different than my leadership book.
It's a fable, but it's about that there's this
mountain in the Andes that calls people to go
and have a conversation with their soul when
they're out of alignment. So it's definitely
a lot. Very Jungian. That might be a good fodder
for your other show. But I'm pretty open. I'm
pretty authentic. And to me, you know, that's...
the people I love to hear from are the people
who just are really honest and raw and not plastic.
So I try to be the same, but anyways, I got to
run. I, again, I've just apologized for the mix
up and, uh, ultimately I'll take responsibility
for that. Um, hopefully if this will work for
us to, to reconnect either the next week or the
week after love to. Thank you for being here
today. I'm really happy that you tuned in to
Vision Pros Live. I'm looking forward to seeing
your reactions as these episodes continue to
move forward. This is going to get more and more
fun. We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision
and becoming a vision pro yourself.