WEBVTT 00:00:00.000 --> 00:00:03.080 You've got an EOS -like system, an E -Myth style 00:00:03.080 --> 00:00:09.220 process, and quite the background. I started, 00:00:09.400 --> 00:00:12.519 I kind of followed in John Maxwell's path. I 00:00:12.519 --> 00:00:14.660 was a preacher. I started as a preacher, young 00:00:14.660 --> 00:00:18.839 preacher. But I felt a certain restlessness after 00:00:18.839 --> 00:00:22.440 a while and an income cap, unless you're going 00:00:22.440 --> 00:00:24.579 to be one of these preachers that has the jets, 00:00:24.679 --> 00:00:29.219 but that's just not resonate with me. I started 00:00:29.219 --> 00:00:32.460 teaching leadership in the not -for -profit space, 00:00:32.700 --> 00:00:34.479 which then spilled over in the corporate space. 00:00:36.000 --> 00:00:41.240 And I wrote a book in 2012 that just got traction 00:00:41.240 --> 00:00:44.700 and that drove a lot of business. You know, I 00:00:44.700 --> 00:00:46.719 made all the mistakes starting out of trying 00:00:46.719 --> 00:00:54.960 to boil the ocean. What's that? It just cut out 00:00:54.960 --> 00:00:56.799 for a minute. I think you're back though. Yeah. 00:00:57.789 --> 00:01:00.070 I made the mistakes of trying to boil the ocean 00:01:00.070 --> 00:01:04.670 and I mean, you know, trying to serve like every 00:01:04.670 --> 00:01:06.849 industry, basically whoever was paying, if you're 00:01:06.849 --> 00:01:09.909 paying, I'll come and do it. The upside of that 00:01:09.909 --> 00:01:12.810 is I just have gained a breadth of experience 00:01:12.810 --> 00:01:17.129 in almost every industry. And it's been hard 00:01:17.129 --> 00:01:20.549 for me to just like pick a lane. And so, you 00:01:20.549 --> 00:01:22.450 know, at this point, my lane is more topical 00:01:22.450 --> 00:01:27.760 about engagement and leadership. So, yeah, I've 00:01:27.760 --> 00:01:32.739 been doing that. It's not I I don't always find 00:01:32.739 --> 00:01:35.680 it easy in the corporate sector from a sales 00:01:35.680 --> 00:01:38.659 perspective. I'm probably the the wrong guy to 00:01:38.659 --> 00:01:42.359 be in that role. But, you know, no one told me 00:01:42.359 --> 00:01:44.120 when I started my own business that I was going 00:01:44.120 --> 00:01:47.480 into sales. But apparently I was. So anyway, 00:01:47.680 --> 00:01:53.420 we are professional beggars. Yeah, I made it 00:01:53.420 --> 00:01:58.540 work. But yeah, sometimes I crave doing the working 00:01:58.540 --> 00:02:00.599 with small business owners and stuff like that 00:02:00.599 --> 00:02:02.319 a little more resonates a little bit more with 00:02:02.319 --> 00:02:06.180 me than, you know, I got a big company that has 00:02:06.180 --> 00:02:09.060 been going through our program and today's graduation 00:02:09.060 --> 00:02:11.520 day. So, you know, I go through and it's always 00:02:11.520 --> 00:02:13.659 a bottom third that like didn't even log in, 00:02:13.699 --> 00:02:15.780 didn't do the program. That's never a good feeling 00:02:15.780 --> 00:02:17.900 for me, you know, but that's just corporate. 00:02:18.340 --> 00:02:21.099 It's not, you know. they're told to come to this 00:02:21.099 --> 00:02:26.240 class. So, um, but as you know, um, man, leadership 00:02:26.240 --> 00:02:29.219 is one of those skills that you can just, no 00:02:29.219 --> 00:02:33.580 one's perfect. And yet the impact people have 00:02:33.580 --> 00:02:36.259 as a leader, they don't even realize it, you 00:02:36.259 --> 00:02:38.659 know, whether someone goes home in a good mood 00:02:38.659 --> 00:02:40.500 or bad mood, a lot of that's up to their boss. 00:02:40.560 --> 00:02:46.159 So. Yeah, for sure, man. It's huge. Um, we, uh, 00:02:46.680 --> 00:02:50.960 So normally when people show up on time, just 00:02:50.960 --> 00:02:56.939 kidding, but we have a very informal laid back 00:02:56.939 --> 00:03:00.280 process for the podcast. Yet we have a very formal 00:03:00.280 --> 00:03:03.400 reality of how we also like to run things and 00:03:03.400 --> 00:03:05.460 do things. My business is called First Class 00:03:05.460 --> 00:03:08.259 Business. I don't believe in second class results. 00:03:08.879 --> 00:03:11.759 It would have been far easier and faster to build 00:03:11.759 --> 00:03:14.810 hypergrowthmarketing .com. because everybody 00:03:14.810 --> 00:03:16.930 wants to go viral and wants things to be fast. 00:03:17.430 --> 00:03:19.849 But I'd rather have a standard, you know, and 00:03:19.849 --> 00:03:24.349 be held to that standard. So Vision Pros is a 00:03:24.349 --> 00:03:27.469 show that honors people who are just getting 00:03:27.469 --> 00:03:30.530 started with their vision. They may be so new 00:03:30.530 --> 00:03:32.210 to their vision, they may still kind of try to 00:03:32.210 --> 00:03:35.590 lie to get on my stage. I understand that, you 00:03:35.590 --> 00:03:37.629 know, they're trying to feed their family while 00:03:37.629 --> 00:03:39.990 trying to do one of the most impossible things 00:03:39.990 --> 00:03:42.740 known to mankind. be an entrepreneur. And so 00:03:42.740 --> 00:03:46.259 we, I also have another show called the be your 00:03:46.259 --> 00:03:48.919 best show .com. That's more in line with the 00:03:48.919 --> 00:03:51.560 diary of a CEO. At least that's the future hope. 00:03:52.120 --> 00:03:54.360 We just launched that at the beginning of the 00:03:54.360 --> 00:03:57.340 year, I've done two episodes on it. And we believe 00:03:57.340 --> 00:04:00.699 in starting raw and real again, being my best, 00:04:00.759 --> 00:04:04.240 not being the best. There's no reason to, to 00:04:04.240 --> 00:04:06.539 create competition. I'm a big fan of the leadership 00:04:06.539 --> 00:04:09.520 book, tribal leadership. You may have read it. 00:04:09.539 --> 00:04:11.400 Most people have never read it. I have never 00:04:11.400 --> 00:04:14.919 read that one. It's, it's big, which is why people 00:04:14.919 --> 00:04:17.779 don't read it. Right. But it's also, it's the 00:04:17.779 --> 00:04:21.939 five languages of love, but totally new language 00:04:21.939 --> 00:04:24.339 that nobody ever talks about. And once you've 00:04:24.339 --> 00:04:26.360 read it and you've seen it, it's like, Oh, you 00:04:26.360 --> 00:04:30.160 can't unsee it. And you put people in certain, 00:04:30.240 --> 00:04:32.839 you see what boxes people are stuck in. Then 00:04:32.839 --> 00:04:34.920 you see the ability to pull them out. It's, it's 00:04:34.920 --> 00:04:38.839 brilliant book. But. The reason why I share that 00:04:38.839 --> 00:04:42.160 is because while I'm soft and nurturing on the 00:04:42.160 --> 00:04:46.480 Vision Pros platform, I am going to talk about 00:04:46.480 --> 00:04:49.600 the good and the bad and the ugly on the Be Your 00:04:49.600 --> 00:04:51.259 Best show. And I'm going to ask the questions 00:04:51.259 --> 00:04:54.220 people don't like to answer. And it's only for 00:04:54.220 --> 00:04:57.220 people who are like elite level performers and 00:04:57.220 --> 00:05:00.360 want to showcase to the world that these variables 00:05:00.360 --> 00:05:03.899 matter. So normally I wouldn't talk about this 00:05:03.899 --> 00:05:07.930 until after our episode. But today's the exception. 00:05:08.029 --> 00:05:10.389 There's always an exception to the rule. You 00:05:10.389 --> 00:05:13.810 are an exceptional guest. You've got a very strong 00:05:13.810 --> 00:05:18.589 background. And whether you are a shepherd in 00:05:18.589 --> 00:05:20.910 a world that needs more shepherds or you're a 00:05:20.910 --> 00:05:23.069 wolf in sheep's clothing, that's really, really 00:05:23.069 --> 00:05:27.069 nice. I don't know. But you seem like a shepherd. 00:05:27.410 --> 00:05:30.230 And I'm happy to explore it and see what's there. 00:05:32.300 --> 00:05:34.920 I'm a big believer in the concept of one plus 00:05:34.920 --> 00:05:39.519 one equals 11 as well. I don't, there's no need 00:05:39.519 --> 00:05:41.540 for one minus one, right? People to eliminate 00:05:41.540 --> 00:05:44.920 each other. And I'm a big fan of love, patience, 00:05:45.019 --> 00:05:46.899 persistence, consistency, and reliability. And 00:05:46.899 --> 00:05:49.319 that poster right behind me is Patrick Lincione's 00:05:49.319 --> 00:05:52.980 five dysfunctions of a team. We require every 00:05:52.980 --> 00:05:55.680 single person we hire and work with to read that 00:05:55.680 --> 00:05:58.139 or listen to that audible and go through a comprehensive 00:05:58.139 --> 00:06:01.660 analysis test before they. um even start with 00:06:01.660 --> 00:06:06.199 us because it's vital i don't i don't want negative 00:06:06.199 --> 00:06:08.699 toxic cultures i want championship level cultures 00:06:08.699 --> 00:06:11.779 but people who've never been in a championship 00:06:11.779 --> 00:06:14.860 level culture you you can't anticipate that they're 00:06:14.860 --> 00:06:17.420 just going to be ready um for that dynamic shift 00:06:17.420 --> 00:06:21.860 in life so um today we can one we can use all 00:06:21.860 --> 00:06:24.000 of this as behind the scenes footage if we want 00:06:24.000 --> 00:06:26.220 to Um, we're always going to be redistributing 00:06:26.220 --> 00:06:28.199 our content, but we would never do that without 00:06:28.199 --> 00:06:31.839 your permission. And two, um, if we'd like to 00:06:31.839 --> 00:06:35.100 get rebooked, then we would do an episode that 00:06:35.100 --> 00:06:37.639 would probably be between, between five and nine, 00:06:37.879 --> 00:06:42.180 five to 15 minutes. Um, we record it. First thing 00:06:42.180 --> 00:06:44.040 we're trying to do is help the audience begin 00:06:44.040 --> 00:06:48.199 to know and like you. Right. That's it. Um, if 00:06:48.199 --> 00:06:50.779 we align on the process, you like it and we want 00:06:50.779 --> 00:06:52.579 to bring it back, we can do another recording. 00:06:53.290 --> 00:06:56.009 If we really like the process, then we have a 00:06:56.009 --> 00:06:59.610 live show where we go live for an hour. It's 00:06:59.610 --> 00:07:02.410 about 45 minutes. And then we just dive deeper 00:07:02.410 --> 00:07:05.870 into the process and extract more value. And 00:07:05.870 --> 00:07:09.110 the distribution takes place. One, for the live 00:07:09.110 --> 00:07:10.810 show, it's immediate. For the prerecorded shows, 00:07:10.910 --> 00:07:13.829 it takes three weeks to produce those. And it 00:07:13.829 --> 00:07:15.750 would come out in three to four weeks. For the 00:07:15.750 --> 00:07:17.569 live show, it's produced. The landing page is 00:07:17.569 --> 00:07:20.769 done all instantly. As we're live, the landing 00:07:20.769 --> 00:07:22.829 page is finished within 30 seconds of us finishing 00:07:22.829 --> 00:07:28.870 the program. And it's only as good as our capabilities 00:07:28.870 --> 00:07:32.750 and your capabilities to redistribute that and 00:07:32.750 --> 00:07:34.769 let people know it becomes your rich dad, poor 00:07:34.769 --> 00:07:37.389 dad book. That's my goal is to create an episode 00:07:37.389 --> 00:07:39.649 where people see a new perspective of James Robbins 00:07:39.649 --> 00:07:42.430 and what you do and the vision you're headed 00:07:42.430 --> 00:07:47.699 towards so that you can say, wow, I am. I want 00:07:47.699 --> 00:07:49.319 my friends and family, I want people to see this 00:07:49.319 --> 00:07:51.180 and hear this because I've never been asked these 00:07:51.180 --> 00:07:54.319 types of questions before. That's what I'm waiting 00:07:54.319 --> 00:07:56.759 for. Well, that's nice, Jackson. Sounds like 00:07:56.759 --> 00:07:59.480 you have a well -oiled machine, so would definitely 00:07:59.480 --> 00:08:02.879 love to be on an episode. Of course, I have to 00:08:02.879 --> 00:08:04.680 go because I have another meeting in two minutes, 00:08:04.740 --> 00:08:06.600 which is why I wanted to pop in and personally 00:08:06.600 --> 00:08:10.480 apologize. I have a new book that comes out in 00:08:10.480 --> 00:08:14.439 August. It's different than my leadership book. 00:08:14.560 --> 00:08:19.779 It's a fable, but it's about that there's this 00:08:19.779 --> 00:08:22.220 mountain in the Andes that calls people to go 00:08:22.220 --> 00:08:24.120 and have a conversation with their soul when 00:08:24.120 --> 00:08:25.759 they're out of alignment. So it's definitely 00:08:25.759 --> 00:08:31.740 a lot. Very Jungian. That might be a good fodder 00:08:31.740 --> 00:08:35.539 for your other show. But I'm pretty open. I'm 00:08:35.539 --> 00:08:40.440 pretty authentic. And to me, you know, that's... 00:08:40.909 --> 00:08:42.889 the people I love to hear from are the people 00:08:42.889 --> 00:08:45.789 who just are really honest and raw and not plastic. 00:08:45.929 --> 00:08:50.330 So I try to be the same, but anyways, I got to 00:08:50.330 --> 00:08:52.590 run. I, again, I've just apologized for the mix 00:08:52.590 --> 00:08:55.549 up and, uh, ultimately I'll take responsibility 00:08:55.549 --> 00:08:59.490 for that. Um, hopefully if this will work for 00:08:59.490 --> 00:09:02.070 us to, to reconnect either the next week or the 00:09:02.070 --> 00:09:04.639 week after love to. Thank you for being here 00:09:04.639 --> 00:09:06.519 today. I'm really happy that you tuned in to 00:09:06.519 --> 00:09:08.980 Vision Pros Live. I'm looking forward to seeing 00:09:08.980 --> 00:09:12.039 your reactions as these episodes continue to 00:09:12.039 --> 00:09:13.740 move forward. This is going to get more and more 00:09:13.740 --> 00:09:16.059 fun. We'll have more and more engagement as well. 00:09:16.080 --> 00:09:18.019 We'll invite people to participate in the show. 00:09:18.120 --> 00:09:20.179 And thank you for giving us your time and attention. 00:09:20.460 --> 00:09:23.100 Have an excellent time building out your vision 00:09:23.100 --> 00:09:24.500 and becoming a vision pro yourself.