WEBVTT 00:00:00.000 --> 00:00:04.179 Tell me about your vision, man. To help people, 00:00:04.200 --> 00:00:06.299 man. I think, I mean, that's general, but the 00:00:06.299 --> 00:00:09.580 big vision is how can I build a personal brand? 00:00:09.759 --> 00:00:12.779 How can I get more helpful resources out in the 00:00:12.779 --> 00:00:16.160 world that can add value, right? And so I think 00:00:16.160 --> 00:00:20.760 there's elements of this that I think I didn't 00:00:20.760 --> 00:00:23.859 go through at the beginning or I didn't understand 00:00:23.859 --> 00:00:26.079 at the beginning that helped me kind of leverage 00:00:26.079 --> 00:00:28.920 the ability to now reach more people than ever. 00:00:29.890 --> 00:00:32.789 One of my mentors, he got to talk to Richard 00:00:32.789 --> 00:00:38.390 Branson, who has the 400 companies of Virgin 00:00:38.390 --> 00:00:40.350 Air, Virgin Records, all this. And he got to 00:00:40.350 --> 00:00:42.170 ask him, hey, what's the most important thing 00:00:42.170 --> 00:00:45.009 that someone can do to build success in life 00:00:45.009 --> 00:00:47.329 and in business? He said, branding is a big thing. 00:00:47.729 --> 00:00:50.170 Now, if you dissect Richard Branson's companies 00:00:50.170 --> 00:00:55.310 for instance, most of them were franchised from 00:00:55.310 --> 00:00:57.560 his name. He didn't actually just start them. 00:00:57.600 --> 00:00:59.740 They liked his name and they wanted to be a part 00:00:59.740 --> 00:01:01.380 of it. So they kind of franchised that because 00:01:01.380 --> 00:01:04.599 he leveraged the power of the brand. So something 00:01:04.599 --> 00:01:07.680 that everybody maybe could take away from this, 00:01:07.680 --> 00:01:10.109 something I learned. is that building a personal 00:01:10.109 --> 00:01:12.689 brand, regardless of where you're at in your 00:01:12.689 --> 00:01:14.829 career or offering, it can always pivot, but 00:01:14.829 --> 00:01:17.129 you always carry your personal brand. So the 00:01:17.129 --> 00:01:19.109 value you can give is what's going to be able 00:01:19.109 --> 00:01:21.750 to be relational to the value and the help that 00:01:21.750 --> 00:01:25.930 you can expand and give impact with. So my vision 00:01:25.930 --> 00:01:28.709 is how can I create more content? How can I create 00:01:28.709 --> 00:01:32.609 more value? Courses, materials, books, programs, 00:01:32.750 --> 00:01:35.750 speaking engagements, networks, podcast networks, 00:01:35.890 --> 00:01:38.590 to be able to help serve people. all sorts of 00:01:38.590 --> 00:01:40.230 different ways with the needs that people have 00:01:40.230 --> 00:01:44.469 today i love that man i love that you you brought 00:01:44.469 --> 00:01:47.870 up a subject that i'm pretty outspoken about 00:01:47.870 --> 00:01:51.430 from the opposite angle yet it's not from a position 00:01:51.430 --> 00:01:56.670 of that doesn't work it's from a this too context 00:01:56.670 --> 00:01:59.129 and so here's so i'm gonna i'm gonna juxtaposition 00:01:59.129 --> 00:02:01.870 that for all you visionaries out there um one 00:02:01.870 --> 00:02:04.590 i i've never heard anybody talk about that personal 00:02:04.590 --> 00:02:07.709 branding in such a holistic fashion as Nathan 00:02:07.709 --> 00:02:11.270 just did. It's often used as a way to actually 00:02:11.270 --> 00:02:15.710 constrict, and it typically ruins an individual's 00:02:15.710 --> 00:02:20.949 ability to move their purpose forward. And you 00:02:20.949 --> 00:02:23.270 see that no further than the university models. 00:02:24.009 --> 00:02:25.949 Universities have existed for thousands of years, 00:02:26.090 --> 00:02:28.610 and they've done really, really well because 00:02:28.610 --> 00:02:31.430 they're not positioned based on one person's 00:02:31.430 --> 00:02:35.680 individual Whereas a lot of brands that have 00:02:35.680 --> 00:02:38.120 a lot of people who self -branded David Sandler 00:02:38.120 --> 00:02:39.460 is a great example. We were talking about him 00:02:39.460 --> 00:02:42.080 before Nathan, the system, the Institute, it's 00:02:42.080 --> 00:02:44.539 a shadow of the man. And I think that he accidentally 00:02:44.539 --> 00:02:47.620 positioned his brand too far around himself. 00:02:47.979 --> 00:02:50.280 I think Tony Robbins may suffer the same fate. 00:02:50.900 --> 00:02:54.719 And that once Tony dies, that's, you know, there's 00:02:54.719 --> 00:02:58.659 not really an entity for people to stand with. 00:02:58.740 --> 00:03:00.500 And I hope I'm wrong about that because he does 00:03:00.500 --> 00:03:03.800 a lot of great things, but. When I look at Richard 00:03:03.800 --> 00:03:06.120 Branson, most people who know Richard Branson 00:03:06.120 --> 00:03:10.340 know Virgin, you know, as the base of the core 00:03:10.340 --> 00:03:13.620 brands. And I believe that Virgin has a stronger 00:03:13.620 --> 00:03:18.039 chance of moving forward as an entity, much like 00:03:18.039 --> 00:03:20.340 the universities do. I don't know who the founder 00:03:20.340 --> 00:03:21.979 of Harvard was. I don't know who the founder 00:03:21.979 --> 00:03:25.020 of Stanford was. You know, I don't know who the 00:03:25.020 --> 00:03:26.379 founder of Google is, even though they're still 00:03:26.379 --> 00:03:28.939 alive. But I also look in juxtaposition that 00:03:28.939 --> 00:03:31.259 with like George Gervin, the Iceman in basketball. 00:03:32.000 --> 00:03:34.800 Here's a man who was top 50 that I don't think 00:03:34.800 --> 00:03:38.039 very many people know these days. Yet they all 00:03:38.039 --> 00:03:41.159 know the NBA and the NBA is going just fine. 00:03:41.259 --> 00:03:42.939 And while it seems like nobody's going to forget 00:03:42.939 --> 00:03:46.319 Michael Jordan, LeBron James, 300 years later 00:03:46.319 --> 00:03:49.879 may share a different story. We don't know until 00:03:49.879 --> 00:03:52.539 we get there. But again, I want to present both 00:03:52.539 --> 00:03:55.219 those ideas to you as vision pros, because I've 00:03:55.219 --> 00:03:59.120 never heard anybody speak so much truth. into 00:03:59.120 --> 00:04:01.460 the value of a personal brand as you just did, 00:04:01.539 --> 00:04:03.159 Nathan. And it's something I've studied for a 00:04:03.159 --> 00:04:05.280 very long time and it makes me open my ears and 00:04:05.280 --> 00:04:08.020 eyes open and saying, whoa, what else can Nathan 00:04:08.020 --> 00:04:10.620 teach me about this? So we're going to be bringing 00:04:10.620 --> 00:04:14.340 Nathan back for a much bigger influence. But 00:04:14.340 --> 00:04:17.500 if you just had one more chance to share one 00:04:17.500 --> 00:04:19.819 thing with the audience, Nathan, and that was 00:04:19.819 --> 00:04:21.399 it, that was your last chance to talk to him, 00:04:21.600 --> 00:04:28.509 what would it be? Well, I'll mention this. The 00:04:28.509 --> 00:04:31.930 people that do the most amount of impact are 00:04:31.930 --> 00:04:34.490 ones that know how to communicate well. And that's 00:04:34.490 --> 00:04:37.089 leveraged with knowing the skill of sales and 00:04:37.089 --> 00:04:41.089 negotiations. I'll mention this. There's two 00:04:41.089 --> 00:04:43.189 characteristics that I've seen after training 00:04:43.189 --> 00:04:46.290 tons of different salespeople and managed people 00:04:46.290 --> 00:04:48.829 where we're doing millions a month. And the two 00:04:48.829 --> 00:04:50.689 traits and characteristics that I found that 00:04:50.689 --> 00:04:53.110 someone was so well with sales was one, they 00:04:53.110 --> 00:04:55.589 were confident in themselves. Knowing they knew 00:04:55.589 --> 00:04:57.790 who they were. They knew who their maker was. 00:04:58.110 --> 00:05:00.230 They knew the connection that they have of like 00:05:00.230 --> 00:05:03.250 identity and not identity crisis where someone 00:05:03.250 --> 00:05:06.589 comes across really meek and like weak kind of 00:05:06.589 --> 00:05:08.490 figure because they don't know who they are. 00:05:08.750 --> 00:05:11.589 The people that do well in life are ones that 00:05:11.589 --> 00:05:13.790 are confident, not arrogant, but just confident 00:05:13.790 --> 00:05:15.889 in themselves. That's the first trait. The other 00:05:15.889 --> 00:05:19.310 one is conviction behind what they're offering. 00:05:20.029 --> 00:05:22.990 I can have conviction knowing that my kids need 00:05:22.990 --> 00:05:26.230 to eat vegetables. I can have conviction that, 00:05:26.310 --> 00:05:28.689 hey, I need to find this amazing lady or this 00:05:28.689 --> 00:05:31.389 amazing man that could be in my life and that 00:05:31.389 --> 00:05:34.470 can be able to have an amazing relationship with. 00:05:34.709 --> 00:05:38.930 But even in sales, it has a bad rap because of 00:05:38.930 --> 00:05:41.709 the Boyle Room or the Wolf of Wall Street where 00:05:41.709 --> 00:05:44.189 people were out to just take rather than just 00:05:44.189 --> 00:05:48.100 give. And I think that is put a bad taste in 00:05:48.100 --> 00:05:50.519 people's mouth. But if you can say, hey, there's 00:05:50.519 --> 00:05:52.740 one skill that I need to learn right now in your 00:05:52.740 --> 00:05:54.680 business, it's sales, because that's going to 00:05:54.680 --> 00:05:57.839 be really helpful. I bucket business in four 00:05:57.839 --> 00:06:00.160 different ways. You know, Jackson, you could 00:06:00.160 --> 00:06:02.180 tell me if you have a different perspective on 00:06:02.180 --> 00:06:04.079 this, but I find that there's four different 00:06:04.079 --> 00:06:05.800 things in business. You got to know how to market 00:06:05.800 --> 00:06:07.980 yourself. You know how to sell your service. 00:06:08.079 --> 00:06:10.420 You know how to do the fulfillment or, you know, 00:06:10.420 --> 00:06:11.899 prioritize something. And then you need to know 00:06:11.899 --> 00:06:13.759 how to build systems, automations and leadership. 00:06:14.459 --> 00:06:16.860 within that. And those four categories, it's 00:06:16.860 --> 00:06:19.720 hard to learn a lot in all those things with 00:06:19.720 --> 00:06:21.000 building a business because there's a lot of 00:06:21.000 --> 00:06:23.639 things. If I work for a company, all I need is 00:06:23.639 --> 00:06:25.879 to know how to do one of those. And that's where 00:06:25.879 --> 00:06:27.680 most people are followers and they just learn 00:06:27.680 --> 00:06:30.500 that one skill. So if someone wants to learn 00:06:30.500 --> 00:06:32.139 how to build a business, they got to learn all 00:06:32.139 --> 00:06:34.759 four. But the biggest one, the biggest leverage 00:06:34.759 --> 00:06:36.759 and the bang for your buck is learning how to 00:06:36.759 --> 00:06:40.120 do sales. And this is what I teach a lot of my 00:06:40.120 --> 00:06:42.560 students is I can have a lot of leads, but horrible 00:06:42.560 --> 00:06:46.209 at sales. Or I can be really good at sales, but 00:06:46.209 --> 00:06:48.930 no leads. There's a big overlap with sales and 00:06:48.930 --> 00:06:50.850 marketing that can help you build and scale a 00:06:50.850 --> 00:06:53.750 business. So if I would leave you with anything, 00:06:54.029 --> 00:06:57.410 know your maker, build a strong identity of who 00:06:57.410 --> 00:07:00.149 you are, and then leverage knowing how to make 00:07:00.149 --> 00:07:02.670 more money so you can give more. Thank you for 00:07:02.670 --> 00:07:04.689 being here today. I'm really happy that you tuned 00:07:04.689 --> 00:07:06.970 in to Vision Pros Live. I'm looking forward to 00:07:06.970 --> 00:07:10.269 seeing your reactions as these episodes continue 00:07:10.269 --> 00:07:12.029 to move forward. This is going to get more and 00:07:12.029 --> 00:07:14.089 more fun. We'll have more and more engagement 00:07:14.089 --> 00:07:16.149 as well. We'll invite people to participate in 00:07:16.149 --> 00:07:18.350 the show and thank you for giving us your time 00:07:18.350 --> 00:07:20.649 and attention. Have an excellent time building 00:07:20.649 --> 00:07:22.990 out your vision and becoming a vision pro yourself.