Tell me about your vision, man. To help people,
man. I think, I mean, that's general, but the
big vision is how can I build a personal brand?
How can I get more helpful resources out in the
world that can add value, right? And so I think
there's elements of this that I think I didn't
go through at the beginning or I didn't understand
at the beginning that helped me kind of leverage
the ability to now reach more people than ever.
One of my mentors, he got to talk to Richard
Branson, who has the 400 companies of Virgin
Air, Virgin Records, all this. And he got to
ask him, hey, what's the most important thing
that someone can do to build success in life
and in business? He said, branding is a big thing.
Now, if you dissect Richard Branson's companies
for instance, most of them were franchised from
his name. He didn't actually just start them.
They liked his name and they wanted to be a part
of it. So they kind of franchised that because
he leveraged the power of the brand. So something
that everybody maybe could take away from this,
something I learned. is that building a personal
brand, regardless of where you're at in your
career or offering, it can always pivot, but
you always carry your personal brand. So the
value you can give is what's going to be able
to be relational to the value and the help that
you can expand and give impact with. So my vision
is how can I create more content? How can I create
more value? Courses, materials, books, programs,
speaking engagements, networks, podcast networks,
to be able to help serve people. all sorts of
different ways with the needs that people have
today i love that man i love that you you brought
up a subject that i'm pretty outspoken about
from the opposite angle yet it's not from a position
of that doesn't work it's from a this too context
and so here's so i'm gonna i'm gonna juxtaposition
that for all you visionaries out there um one
i i've never heard anybody talk about that personal
branding in such a holistic fashion as Nathan
just did. It's often used as a way to actually
constrict, and it typically ruins an individual's
ability to move their purpose forward. And you
see that no further than the university models.
Universities have existed for thousands of years,
and they've done really, really well because
they're not positioned based on one person's
individual Whereas a lot of brands that have
a lot of people who self -branded David Sandler
is a great example. We were talking about him
before Nathan, the system, the Institute, it's
a shadow of the man. And I think that he accidentally
positioned his brand too far around himself.
I think Tony Robbins may suffer the same fate.
And that once Tony dies, that's, you know, there's
not really an entity for people to stand with.
And I hope I'm wrong about that because he does
a lot of great things, but. When I look at Richard
Branson, most people who know Richard Branson
know Virgin, you know, as the base of the core
brands. And I believe that Virgin has a stronger
chance of moving forward as an entity, much like
the universities do. I don't know who the founder
of Harvard was. I don't know who the founder
of Stanford was. You know, I don't know who the
founder of Google is, even though they're still
alive. But I also look in juxtaposition that
with like George Gervin, the Iceman in basketball.
Here's a man who was top 50 that I don't think
very many people know these days. Yet they all
know the NBA and the NBA is going just fine.
And while it seems like nobody's going to forget
Michael Jordan, LeBron James, 300 years later
may share a different story. We don't know until
we get there. But again, I want to present both
those ideas to you as vision pros, because I've
never heard anybody speak so much truth. into
the value of a personal brand as you just did,
Nathan. And it's something I've studied for a
very long time and it makes me open my ears and
eyes open and saying, whoa, what else can Nathan
teach me about this? So we're going to be bringing
Nathan back for a much bigger influence. But
if you just had one more chance to share one
thing with the audience, Nathan, and that was
it, that was your last chance to talk to him,
what would it be? Well, I'll mention this. The
people that do the most amount of impact are
ones that know how to communicate well. And that's
leveraged with knowing the skill of sales and
negotiations. I'll mention this. There's two
characteristics that I've seen after training
tons of different salespeople and managed people
where we're doing millions a month. And the two
traits and characteristics that I found that
someone was so well with sales was one, they
were confident in themselves. Knowing they knew
who they were. They knew who their maker was.
They knew the connection that they have of like
identity and not identity crisis where someone
comes across really meek and like weak kind of
figure because they don't know who they are.
The people that do well in life are ones that
are confident, not arrogant, but just confident
in themselves. That's the first trait. The other
one is conviction behind what they're offering.
I can have conviction knowing that my kids need
to eat vegetables. I can have conviction that,
hey, I need to find this amazing lady or this
amazing man that could be in my life and that
can be able to have an amazing relationship with.
But even in sales, it has a bad rap because of
the Boyle Room or the Wolf of Wall Street where
people were out to just take rather than just
give. And I think that is put a bad taste in
people's mouth. But if you can say, hey, there's
one skill that I need to learn right now in your
business, it's sales, because that's going to
be really helpful. I bucket business in four
different ways. You know, Jackson, you could
tell me if you have a different perspective on
this, but I find that there's four different
things in business. You got to know how to market
yourself. You know how to sell your service.
You know how to do the fulfillment or, you know,
prioritize something. And then you need to know
how to build systems, automations and leadership.
within that. And those four categories, it's
hard to learn a lot in all those things with
building a business because there's a lot of
things. If I work for a company, all I need is
to know how to do one of those. And that's where
most people are followers and they just learn
that one skill. So if someone wants to learn
how to build a business, they got to learn all
four. But the biggest one, the biggest leverage
and the bang for your buck is learning how to
do sales. And this is what I teach a lot of my
students is I can have a lot of leads, but horrible
at sales. Or I can be really good at sales, but
no leads. There's a big overlap with sales and
marketing that can help you build and scale a
business. So if I would leave you with anything,
know your maker, build a strong identity of who
you are, and then leverage knowing how to make
more money so you can give more. Thank you for
being here today. I'm really happy that you tuned
in to Vision Pros Live. I'm looking forward to
seeing your reactions as these episodes continue
to move forward. This is going to get more and
more fun. We'll have more and more engagement
as well. We'll invite people to participate in
the show and thank you for giving us your time
and attention. Have an excellent time building
out your vision and becoming a vision pro yourself.