WEBVTT

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please tell us about your vision for broken glass

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marketing i have no vision that is the truth

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my company truly got started by doing things

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i didn't want to do as a human i did not sit

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down and go we're gonna do this and we're gonna

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have this over here and we're gonna have No.

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All I did was just sit in my office and go, I

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can't do that task. I just can't do it. I will

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sit here and sit in my chair 14 times. I can't

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do it. And so then I started making a list of

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all the tasks I didn't want to do. Continue to

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not do them. And my business was just going down.

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And I finally said, OK, I've got to make a change.

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And so it was not so much a vision, but a change

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one step at a time that has now landed us where

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we are with our software as a service. That's

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incredible. That's honest. And I love that. Like,

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you know, most people would come back with like,

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oh, I better make a vision statement here. but

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i love that i i'm not i'm not building the plane

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as i'm flying it i'm literally figuring out where

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the plane's going while we're in it i mean just

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these past few months i mean when we built our

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software it was supposed to just be for me from

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for my business that's it it was supposed to

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just be for biz dev then we made it a software

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as a service and then we got some what i would

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call individual contributors So kind of like

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W2 folks who were working at larger companies

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used it to help just do their job better. And

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I said, OK, that tracks where I really had no

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vision. But where our software has exploded is

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in the job market. Folks who have sent out hundreds

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and thousands of resumes just into the void realize

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it's back to basics. It's all in who you know.

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So using our tool to connect with the companies

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and people that they want to work with are landing

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on the job. That wasn't my vision. All I did

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was put my product out in the world and the world

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decided this is how they were going to use it.

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That's kind of cool. That's amazing to have that

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happen and to watch that happen. What would you

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say is your why behind what you're doing now?

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I wanted to be true to myself. Before COVID,

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we lived like every... American family. I would

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go to work in the morning. My husband went to

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work in the morning. Somebody had to chase the

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dog down to put him in the kennel. Our daughter

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had a nanny who'd pick her up from school. She

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changed clothes in the backseat of the car on

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the way to tennis. She'd come home at nine o

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'clock at night and I'm feeding her peanut butter

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and jelly because nobody took the chicken out

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to thaw it. And then we're screaming at each

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other because the dog ate a battery and no one's

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had a bath. I mean, that was every single day

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of my life. I thought it was normal. All my girlfriends

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shared the same. stories so okay this is normal

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then when COVID happened and everything it was

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kind of like musical chairs and the music just

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stopped I really had to become first of all comfortable

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with myself which had never happened I'd never

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been alone or quiet with myself to start having

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these crazy person conversations with myself

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and I started to kind of learn okay I can do

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anything I want to do today what do I want to

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do I have no idea I'm used to being told what

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to do. And I'm used to flying around on my broom

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and being 10 minutes late for everything. So

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I just started small. I said, we're going to

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walk the dog. I see people walking their dogs.

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That must be a normal thing people do. I don't

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know. I'm training myself as a human at this

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point. So I told my daughter, I was like, we're

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going to wake up at nine o 'clock because that's

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what Dolly Parton would do. So we're going to

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wake up at nine o 'clock and we're going to go

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walk the dog. And that was my first plan. of

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kind of learning what I wanted to do and who

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I was. And so as COVID went on, I became more

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and more comfortable being myself and only doing

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what I wanted to do. So then fast forward to.

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Coming back online, all right, let's go to work

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now. Let's go back to kind of the life we had

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before. I knew I did not want to do work and

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life that way. I realized I had to come back

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online, but I wanted to do it very purposely,

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and I wanted to be true to myself and not get

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back to that place. So everything that came across

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my radar, I was very mindful. I didn't just say

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yes to. I said, do I want to do that? Does it

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bring me joy? Is it progressive to any goal I

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have? Is it progressive to a friend goal, a business

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goal, or am I doing it just because I got invited

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to a book club? Like, what is my why behind this?

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So I became very comfortable being selective.

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And when it came to the work side, I was the

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same way. I said I do not, some of the tasks

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I realized that we needed to do coming back,

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I brought my agency back online after 08. So

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I expected this to be the same thing. I was like,

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no problem. We've been here before. We know this

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monster. Well, you know, we'll get things sorted.

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It was not the same as coming back after 08.

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And so after working with my business coach and

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realizing the tasks I needed to do to bring my

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business back online, it was a straight up no.

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Not doing it, no way, no how. It was a visceral,

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physical feeling I could not do. And so those

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tasks were data mining for client contact, scroll,

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scroll, scroll, scroll, scroll, cut and paste.

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Then it was sending out all these engagement

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emails, text messages, following up, looking

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for them on LinkedIn. Like, I'd be like this,

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like looking on LinkedIn, like trying to, and

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I said, I can't do it. So I determined that I

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was going to be true to myself and not do it.

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But I realized I had to get my business back

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online because Wells Fargo wants their payments

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every month. And so I had to find another way.

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And it was just by having my back against the

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wall that virtual assistants were my first way.

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Then we were able to integrate AI to help assist

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and fill in other tasks so that I could do the

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work I wanted to do. I love my work. I love connecting

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with people. I love doing what I want to do,

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but I'm not doing anything I don't want to do.

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And so that's what I try to give all of our clients.

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I want them to be able to utilize our tool in

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their business so that they're only doing what

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they want to do in their business. They're not

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having to do any other tasks they don't want

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to do. That makes a lot of sense. Now, which

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part of this like do you end up like what part

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of it lights you up? The parts that you do want

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to do. What is that? I like I have always been

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a connector. Even in real life, I really liked

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being the girl that knew someone. And that was

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just kind of, I think, started as a child. And

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so bringing it into my work life pre -COVID,

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when people go, oh, do you know a good piano

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repairman? I don't know no piano, but I know

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a good piano repairman. And I took pride in knowing

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these things and connecting people together and

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then seeing their joyful reaction when they got

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connected. And so that's really what we do now

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with our software. We just do it in a virtual

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way online. Oh, that's great. That's awesome.

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And then where are you going with this vision?

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Because it's I mean, you don't have like a set

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vision. I literally every 24 hours, I change

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my clothes and I just show up for life and I

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go, OK, where are we going today? Because I had

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no idea. When I started my company that we were

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going to be building a software as a service,

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we were a marketing agency for 20 years. That

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wasn't my vision. And then I had no idea I'd

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be partnering with people using my tool to get

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jobs. Yeah. I'm just showing up for the next

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step, hoping that what I've built can help people

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be happier, live better lives. One of our subscribers

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reached out and she said, I went to my daughter's

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soccer game today. And I was like, thanks for

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sharing pumpkin. But I don't know why this is

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newsworthy, but I love the feedback. And she's

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like, it's the first time I've ever been. Because

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she felt such a guilt that she should be using

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that time to scroll on LinkedIn or send another

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email or do something to, in her words, earn

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the money to pay for the for the sport. And I

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get that as a mom. I had that conflict. Do I

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do this task to earn the money to pay for the

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sport or do I enjoy watching my kid do the sport?

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And so anything that we can do to help. Fuel

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both sides of that. That's that's that's the

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vision I don't have. But what we'll say is that's

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the path I'm following. So as as things come

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our way, that's kind of how I maybe that maybe

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that maybe that answers it. That's how I determine

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what our next step is. Our next vision is, is

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it true to our founding reason? Are we doing

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things we want to do and are we not doing things

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we don't want to do? And are we then also empowering

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people who use our tool to make those same choices

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and not have to do things they don't want to

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do? That kind of sounds like a vision to me.

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I know. I think you're like a therapist, like

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helping me work through it. It really sounds

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like a vision. And it sounds like a catchy one

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that, I mean, people don't want to do what they

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don't want to do. They want to do what they want

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to do and what they're great at. And now you're

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making that happen. Let's go with it. I think

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you got a vision. I find it. Let's roll with

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it. That's the way we're rolling. I love that.

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Let me see. Oh, I wanted to ask you, what would

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be your goal for being on the Vision Pros podcast?

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I want to empower people that it's okay to have

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a different feeling in any capacity. It's just

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like I was not okay with going back to life the

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way it was before. I had no plan, no vision.

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I had no idea what that was going to look like.

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I just knew that that was what I wanted. And

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I wanted to be true to that. So I want to just

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encourage people in any capacity. You can follow

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that and still be successful. Just be open minded

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to where you're going. And also, AI is a very

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polarizing topic. There's the camp who thinks

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it's going to steal our dogs and take our brains

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out and dye our hair purple. And then there's

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the camp who's like, I can't live without it.

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I love it. And there's really no in between.

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But what I really try to communicate with AI

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is as counterintuitive as it sounds, it allows

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us to amplify the human to human experience,

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which is what we all want. We all want to be

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in groups. We all want to be social with each

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other. AI lets us do that. But I don't think

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that's what most people's first thought is. And

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the way it works like that is it takes away the

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essential but repetitive tasks. that are in most

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of our jobs or processes that then allow us to

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spend time on the human part of things. I'm able

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to spend time talking with people like I would

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feel guilty talking to you today for 20 minutes

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if I was thinking about all the tasks I need

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to do. So I probably would decline, you know,

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to do things. But knowing that my avatar is doing

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all those tasks for me right now, allowing me

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to have this human experience, I like sharing

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that with folks. That's pretty freaking cool.

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That's amazing, really. All right. Let me ask

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you this. In your opinion, what defines a great

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leader? Someone who brings out the best in their

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team. Because as a leader, it's not about you

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at all. You've already been through the paces.

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You've already gotten the badges. Now it's like,

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great, you can do it for you. But can you coach

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and help other people do it for themselves? And

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a follow up to that is what's the best leadership

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experience that you have had? I've had a couple

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bosses. And most were horrible, I think, as most

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people will say. I love the ones that trusted

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me and gave me autonomy and said, OK, you may

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not be doing this the conventional way. And I'm

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going to be here with the fire extinguisher if

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things go sideways. But I'm going to give you

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enough rope to at least set something on fire

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for us to use the fire extinguisher. And let's

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just see what happens. You may come up with a

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great idea or we may have a problem. But it's

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giving me that space to fail without using it

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as like a finger. against me, that's where I've

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done my best work. That's pretty great. Let's

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see. Now this one, how do leaders lean into funding

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their vision? So let me back up with that and

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ask you, are you bootstrapping this? Did you

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have investors? How is it going for you? And

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then we'll go to this one. I had no plan. And

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so if I had, I honestly would have said I would

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have done it very differently than I did. I would

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have sat down and said, OK, I'm going to build

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a software as a service. I'm going to need this

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much in engineering fees. I'm going to need this

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much in the not the plan. I was just winging

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it. Eight hundred here. Twelve hundred here.

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No idea how much I had spent or where we were

00:12:46.460 --> 00:12:48.679
going with it. And so I definitely could have

00:12:48.679 --> 00:12:53.360
done it in a much. cleaner, simpler way, but

00:12:53.360 --> 00:12:55.899
I just had no idea what I was going to need.

00:12:56.059 --> 00:13:00.259
So it was bootstrapped all the way. And so now

00:13:00.259 --> 00:13:02.759
I am thinking about just kind of some advancements

00:13:02.759 --> 00:13:04.740
that we want to make to the software and just

00:13:04.740 --> 00:13:07.059
kind of some next level stuff I want to do. I'm

00:13:07.059 --> 00:13:09.519
like, now I really need to figure out how real

00:13:09.519 --> 00:13:12.039
people fund their businesses. You know, it's

00:13:12.039 --> 00:13:15.919
like I definitely I would fall short of barring

00:13:15.919 --> 00:13:19.539
from the mob or my in -laws. But short of that,

00:13:19.720 --> 00:13:22.919
I'm really open to the idea because there it's

00:13:22.919 --> 00:13:25.080
there's no need to. There are so many groups

00:13:25.080 --> 00:13:28.179
out there that want to help businesses that that's

00:13:28.179 --> 00:13:30.220
their that that's their love cup. That's how

00:13:30.220 --> 00:13:32.580
they enjoy it. Like, I love helping my clients.

00:13:32.620 --> 00:13:34.100
So there's companies out there love helping people.

00:13:34.159 --> 00:13:36.600
So I need to figure out who those companies are

00:13:36.600 --> 00:13:39.909
and how to work with them. It was funded one

00:13:39.909 --> 00:13:42.649
credit card swipe at a time with no plan at all.

00:13:43.049 --> 00:13:50.769
It was brave. Entrepreneurs are like that. You're

00:13:50.769 --> 00:13:53.370
right. They know when to be afraid. It's like

00:13:53.370 --> 00:13:59.289
normally you'd be like. Yeah, for sure. My goodness.

00:13:59.490 --> 00:14:05.149
So let me ask you this. What tips do you have

00:14:05.149 --> 00:14:10.049
for entrepreneurs? don't stop if you have an

00:14:10.049 --> 00:14:13.769
idea even if it's not fully baked like mine or

00:14:13.769 --> 00:14:16.389
you have an idea that ends up becoming something

00:14:16.389 --> 00:14:20.210
else don't stop like it's okay to change because

00:14:20.210 --> 00:14:21.870
there were people who I would chat with along

00:14:21.870 --> 00:14:24.529
the way we're like no I'm sorry but but no Jillian

00:14:24.529 --> 00:14:27.450
focus you're a marketing company why are you

00:14:27.450 --> 00:14:29.399
building a software I'm like I don't know My

00:14:29.399 --> 00:14:32.639
soul is telling me to do it. And so just listening

00:14:32.639 --> 00:14:34.740
to that inner voice, pushing forward, believing

00:14:34.740 --> 00:14:37.940
in yourself. Even my husband, when I was building

00:14:37.940 --> 00:14:41.019
this, thought it was just a Lego set. Like he

00:14:41.019 --> 00:14:43.779
did not think it had any value. It's not supportive.

00:14:43.899 --> 00:14:46.399
And I was like, whatever, don't care. It wasn't

00:14:46.399 --> 00:14:49.960
until my avatar actually commented on one of

00:14:49.960 --> 00:14:52.580
his LinkedIn articles. He comes in the kitchen.

00:14:52.620 --> 00:14:55.759
Oh, my God, you read my article. I'm just so

00:14:55.759 --> 00:14:59.120
I'm so excited. And I was like. I would never

00:14:59.120 --> 00:15:01.460
read your article unless I was on pain meds,

00:15:01.460 --> 00:15:03.220
which I'm not right now. So what is happening?

00:15:03.559 --> 00:15:06.000
And I was like, Oh my God, it was my, my avatar.

00:15:06.779 --> 00:15:10.799
And it's the joy I saw in his eye that, that

00:15:10.799 --> 00:15:12.519
his, because as humans, we want that. We want

00:15:12.519 --> 00:15:15.379
to have people like what we do. We want to have

00:15:15.379 --> 00:15:17.820
people respond to what we do. And so the fact

00:15:17.820 --> 00:15:20.039
that I had responded positively to what he had

00:15:20.039 --> 00:15:22.840
brought him so much joy. And I was like, well,

00:15:22.879 --> 00:15:26.399
it's my avatar. And then he goes, it did that.

00:15:26.840 --> 00:15:30.519
Like that little thing you've been building works.

00:15:30.919 --> 00:15:35.279
And so then it became a whole new ballgame. What

00:15:35.279 --> 00:15:37.399
are you currently exploring in your business?

00:15:38.600 --> 00:15:43.700
No idea. Well, I think we're currently kind of

00:15:43.700 --> 00:15:47.590
exploring how to best help job seekers. How do

00:15:47.590 --> 00:15:50.250
we position our marketing? How do we position

00:15:50.250 --> 00:15:53.370
the tool and how do we make it affordable for

00:15:53.370 --> 00:15:58.009
people who are maybe unemployed or they're underemployed

00:15:58.009 --> 00:16:00.250
and they're wanting to make a job switch? Because

00:16:00.250 --> 00:16:02.870
our tool is not it's a monthly subscription and

00:16:02.870 --> 00:16:05.370
we do have a partnership with LinkedIn. So a

00:16:05.370 --> 00:16:07.970
portion of our of our user fee goes to LinkedIn,

00:16:08.029 --> 00:16:09.690
which gives us a lot of really cool, fun benefits.

00:16:10.210 --> 00:16:12.710
But it does also kind of back us into a price

00:16:12.710 --> 00:16:16.960
point to say nothing of. We bootstrapped it.

00:16:17.039 --> 00:16:20.159
So we're trying to pay back, you know, Wells

00:16:20.159 --> 00:16:23.639
Fargo and Amex every month for it. So I do want

00:16:23.639 --> 00:16:25.799
to get to a place where we have enough subscribers

00:16:25.799 --> 00:16:29.159
that we could do like a give back program where

00:16:29.159 --> 00:16:32.559
we can let folks apply kind of like how the power

00:16:32.559 --> 00:16:34.480
company does. You know, if you need help, like,

00:16:34.580 --> 00:16:36.580
you know, I really want to do that because I

00:16:36.580 --> 00:16:39.580
don't want a tool that I have seen be so successful.

00:16:39.960 --> 00:16:42.600
Stay out of the hands of people who truly need

00:16:42.600 --> 00:16:45.389
it just because there's a barrier of cost. Thank

00:16:45.389 --> 00:16:47.330
you for being here today. I'm really happy that

00:16:47.330 --> 00:16:49.370
you tuned in to Vision Pros Live. I'm looking

00:16:49.370 --> 00:16:52.629
forward to seeing your reactions as these episodes

00:16:52.629 --> 00:16:54.409
continue to move forward. This is going to get

00:16:54.409 --> 00:16:57.009
more and more fun. We'll have more and more engagement

00:16:57.009 --> 00:16:59.129
as well. We'll invite people to participate in

00:16:59.129 --> 00:17:01.309
the show. And thank you for giving us your time

00:17:01.309 --> 00:17:03.590
and attention. Have an excellent time building

00:17:03.590 --> 00:17:05.910
out your vision and becoming a vision pro yourself.
