WEBVTT

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Tell me about your vision, please. So my vision

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is to help destigmatize mental health issues,

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but also issues around almost everything in life

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that we stigmatize or stereotype and promote

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more understanding of each other and, quite frankly,

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more love for each other. How I got that was,

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is I had a very abusive childhood. And in my

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late 30s, I experienced, and I went into a career

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in law enforcement and as a volunteer firefighter.

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So I eventually experienced what I call an inevitable

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mental health crisis. It was coming. My life

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had set me up for that. And I realized during

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that time. afterwards i guess more that when

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i was suicidal and i had been suicidal for a

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few months and i was abandoned by all the people

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around me in various ways however that shows

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up like being too scared to ask me not recognizing

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the signs whatever it might have been and i realized

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that i had almost died because i was too scared

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to ask for help because of the stigma around

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mental health And that is incredibly ridiculous

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because I found out later in my healing journey

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that we all experience mental health at some

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degree eventually in our lifetimes. And so why

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would I die from something that stupid? And when

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people die in ridiculous ways, like the Tide

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Pod Challenge, we all find out about it immediately

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and be like, Be aware of this, right? Or engineering

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safeguards come into play and we prevent that.

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And so people are dying needlessly. It's completely

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ridiculous. And in 19 years in my career, I worked

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with six guys, men, all high achievers until

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they weren't. And then they died from suicide.

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And, you know, some of them were really good

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friends of mine. So that is that stigma part

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of it. for mental health specifically. But then,

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you know, as I kind of was on my journey and

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I started thinking about this a lot more, I realized

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something else. And that is, is I'm a white farm

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boy. And even though I had a lot of trauma in

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my life, I was only stigmatized for a couple

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of years. And a lot of people wake up in the

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morning. And walk out of their house and are

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stigmatized or stereotyped immediately. And that

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happens their whole life. And it's not right.

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And we're doing so much damage to each other

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just by not, you know, refusing to understand

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what someone else might be going through. And

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then perpetrating stereotypes. And I've been

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guilty of that myself. But once I realized, you

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know, how harmful that is, I've always been interested

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in people's story. And I've always been accepting

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of other people, even when it's uncomfortable

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for me, because sometimes you're in situations

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where like, whoa, like, I do not understand this.

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And it's uncomfortable. But when you get to know

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people, and you hear their story. even if you

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don't agree with what they're doing or their

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opinions you can have more you know understanding

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and empathy and there's more love in the world

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and there's just a whole lot more i guess cooperation

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with each other and but yeah so that's kind of

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my vision is to just and i know it's a huge one

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it's a big task but you know just chip away at

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it every day a little bit Like, where are you

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going with your vision? You can talk about your

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business and what you're doing there. So it started

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with just making posts on social media. And then

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that's when I really realized how many people

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are struggling in silence because I would get

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messages from people that wouldn't like. or comment

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on what I'd posted, but a private message telling

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me how much it had helped them or asking for

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advice or asking for help in some way. And so

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I started doing that. I've started public speaking.

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I tell my story to people. I give them hope and

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I show them because I was at rock bottom. And

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when I told the person closest to me that I was

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suicidal, they literally walked out of the room

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on me. so literal physical abandonment again

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which triggered a lot of childhood stuff but

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so i've started public speaking because i've

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i've realized that it helps a lot of people just

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hearing my story i recently started a podcast

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called true emotion dad where i talk about the

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hard stuff and i i don't hide from anything and

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i don't mask anything because i want people to

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hear the truth because There are other people

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out there that are suffering at that level. And

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if I only tell a superficial version of my story,

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it's not going to help them. And so that's why

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I bare my soul when I tell my story is because

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I want people to know that they're not alone

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in their struggle. So I'm doing the podcast.

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Just started that. It's a lot of fun. I get to

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meet some amazing people. And I'm working on

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a clothing line that spreads the message of hope

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and love for everyone. Even, you know, we don't

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have to agree with anybody. But if you can love

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them at just some kind of level and promote that

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understanding of where they're coming from, then

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we help the world, I believe. Yeah, I think you're

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right. That's amazing. How long has this been,

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like, how has your business, you know? how has

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it gone so far how did you get i'm just put how

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did you get started but uh like kind of looking

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at that how's it going well um a lot of learning

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lessons along the way which some people might

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call failures but it's just the first attempt

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in learning and i started one previously i closed

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it realized a lot of the lessons I needed to

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learn there. And some of them were personal growth.

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And I'm just recently revamping up, kind of rebranded,

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revamping up now and just, you know, taking my

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time. I don't want to rush anything and make

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too many big mistakes. That makes sense. And

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so how long have you been recording the new podcast?

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About just under two months. Oh, wow. That's

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brand new then. That's exciting. Oh, yeah. Yeah,

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it's new. Yeah. There's a learning curve, right?

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Yes, there is. And then the apparel line too.

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How long has that been going? This new one about

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the same time because I started getting the inspiration

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around the same time. And I had taken a break

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just to kind of work on myself a little bit.

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Or actually quite a bit, actually, not just a

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little bit. There was a lot of work there. Yeah,

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I was going to say, that's not usually a dip

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in the tip. Yeah, let's talk about the whole

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iceberg here. Yeah, so like most recently, it's

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been about, you know, two months. I think I first,

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I've been working like at it in some way, probably

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for three, three and a half years, you know,

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just tinkering with stuff and ideas. whatever

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what would you say success is going to look like

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you know particularly in relation to this business

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how can you define that that's a hard question

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because when you first ask me about success i

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think of being a good dad and a good person and

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you know living health and you know being healthy

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there's a hundred levels of success for me in

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this. And, you know, I've already achieved success

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because I've had people email me and tell them

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how much an episode helped them on my podcast

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or how much, you know, one little thing I said

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had changed their perspective and helped them

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see a bigger picture. So that's success for me.

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I guess, maturely, I don't know, 20 employees,

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full -time employees. And that's kind of the

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twist to my dream, though, is I'm not, like,

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I want to build, and I'm going to build a big,

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successful company. But it's not going to necessarily

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be successful on paper, because if I'm making

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a difference in the world, by you know selling

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items that promote love and understanding and

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you know all the happy stuff then I have to start

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at home too and and by that I mean is my employees

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are going to be taken care of very well right

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and you know I don't know exactly how that looks

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yet but it's going to obviously minimize some

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profits but that's that's okay for me because

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I want people to join or have the same vision

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as I do. And I don't want to be a millionaire

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with employees that are working at minimum wage

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and poor benefits. That's not going to be how

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that looks, right? That makes a lot of sense.

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A true win is a win for everybody involved. Absolutely.

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I agree. That's so good. That's so important

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that you see that already, even just a few months

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in on this go. How will being on this show, like

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how does that fit into your goals, your strategies?

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It helps spread the message of what I'm doing

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and whether it inspires someone else to do the

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same thing as me or inspires somebody else to

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come listen to my podcast. For me, it's about

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just spreading, spreading the message of hope

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and love. And, you know, trying to understand

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people better. And for those that are suffering

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that it's you're not alone and you'll be OK.

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That's huge. That's so good. How old are your

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kids? They're eight and eight and ten. Oh, that's

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so good. They're fun ages. Yeah, that is that

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is fun. Mine are grown. So I'm like, oh, I remember.

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As a dad and then also as a business person,

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how would you define what makes a great leader?

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Someone that understands their people. Someone

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that can connect with them on a deep level. And

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someone who is trusted and can give trust. When

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I think of my children, my, I guess, primary

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goal with them is to build a really strong connection.

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And so I have to put a lot of my ideas away sometimes

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and just to connect with them on their level.

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And as a leader in a workplace or of a group

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of people, they have to trust you. And so, therefore,

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you have to be trustworthy and you have to be

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able to be vulnerable with them. Because when

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you're vulnerable, you show your true self and

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then you become trustworthy. And looking back

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over my career, specifically in law enforcement,

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I don't think I ever once had a so -called leader

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that was vulnerable. And I didn't trust my leaders.

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Yeah, that makes a lot of sense. What would you

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say about this? Like, you know, with your vision,

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you know, you're kind of beginning steps, you

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know, like two months in, that's fantastic. You've

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got a lot going on already, which is exciting.

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How do you feel about like where you are with

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your vision? I think my vision is pretty clear.

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i've i've been doing some form of it for several

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years whether it's just you know my facebook

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or social media posts just talking about um mental

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health positivity in some degree i i don't want

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to get into toxic positivity um but yeah i feel

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good if i were to say where i was with my vision

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i think the vision itself is pretty It's just

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reaching the goals in that vision. So it's hard

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for me to kind of explain that. Yeah, I get you.

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I think that's it. You know, when you're venturing

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into something that's not mapped out, it's kind

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of hard to tell where you are, how much further

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you have and all of that. And if there's one

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thing that I've learned in the last. few years

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is to not be too rigid in my thinking and kind

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of go with the flow a little more and be adaptable.

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And so I'm always just kind of like, this is

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what I think it is, but I might be throwing a

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twist. So it might change. Yeah. That seems pretty

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normal with entrepreneurs. Yeah, definitely.

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And do you have a team that works with you or

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just all by yourself? It's me solo right now.

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Just taking it step by step. And I've had some

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friends and acquaintances that at varying stages

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have been able to offer me some advice that has

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been really helpful. So, yeah. That's great.

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And then how about for, you know, do you have

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like, are you funding this yourself? Are you

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bootstrapping? Do you have something else going

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on that funds it? I'm funding it myself. My first

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endeavor I funded. um by working having another

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contracting business but that was just too too

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much i i did i couldn't i couldn't maintain it

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and so um i'm just funding it uh by myself right

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now and just taking it slow because last time

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i kind of rushed through it and i learned a lot

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of costly lessons share some of those I would

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love to hear like the like the top two that you're

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like oh boy yes definitely do this um I was well

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one of them is I spent over four thousand dollars

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to um get designed boxes and I can't remember

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how many I bought and it was I was I was Well,

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the biggest mistake or lesson that I learned

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was I was very ego driven. Right. And that blinded

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some of my better judgment. And and so, yeah,

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like I spent four thousand dollars and I think

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it was just over a thousand boxes with a logo

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on them. And I might have used two of them. And

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so that was a very unwise decision. And my intuition

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was telling me differently, but I overrode it.

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And so it was very ego -driven back then, and

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I'm much more malleable now. Yeah, that's interesting.

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Do you have another? Well, I didn't do enough

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marketing and I thought it was going to take

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off. I didn't understand a lot. And it comes

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back to my ego, though. I thought, oh, this is

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just going to take off. Like, how can anybody

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not like this? Right. I didn't I missed steps.

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I missed like, you know, testing or checking

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to see if there was a market for that or I was.

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And so that whole kind of ego thing. my better

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judgment and I spent a lot more money than I

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needed to. How are you going to, you know, do

00:17:58.670 --> 00:18:01.009
you know how to do marketing? Are you going to

00:18:01.009 --> 00:18:06.829
just figure it out on the fly? No, when I feel

00:18:06.829 --> 00:18:10.130
ready, like when I feel that I have like the

00:18:10.130 --> 00:18:14.230
pieces in place, I do plan on getting some professional

00:18:14.230 --> 00:18:19.109
advice on how to grow and what areas, you know,

00:18:19.109 --> 00:18:21.700
to focus on and how to grow. where to go with

00:18:21.700 --> 00:18:25.059
it yeah and what pieces are these like what pieces

00:18:25.059 --> 00:18:28.440
do you feel like you need to get in place um

00:18:28.440 --> 00:18:32.819
i'm still finalizing some of my my clothing line

00:18:32.819 --> 00:18:36.059
and just making sure that there's something there

00:18:36.059 --> 00:18:43.259
for everybody some merch finalizing my processes

00:18:43.259 --> 00:18:48.200
that i'm going to use to to ensure quality you

00:18:48.200 --> 00:18:53.619
know affordability profitability those kind of

00:18:53.619 --> 00:18:58.799
things and you know if I want to be prepared

00:18:58.799 --> 00:19:02.279
for best -case scenario if it happens or you

00:19:02.279 --> 00:19:04.980
know when it eventually happens I guess and do

00:19:04.980 --> 00:19:08.599
the proper planning and and just make sure I've

00:19:08.599 --> 00:19:11.319
got everything figured out what do you what do

00:19:11.319 --> 00:19:13.700
you feel like you're exploring next as far as

00:19:13.700 --> 00:19:17.599
the next building block in your business hmm

00:19:19.210 --> 00:19:23.170
well this morning I spent several hours looking

00:19:23.170 --> 00:19:29.750
at wholesalers and just the the process of getting

00:19:29.750 --> 00:19:37.349
logos pressed onto to clothing I do I am exploring

00:19:37.349 --> 00:19:46.690
more female apparel and I am I do have a really

00:19:47.640 --> 00:19:49.740
good friend that's going to be helping with me

00:19:49.740 --> 00:19:52.680
helping me with that because i do not understand

00:19:52.680 --> 00:19:58.440
women's fashion probably probably a good thing

00:19:58.440 --> 00:20:02.599
that i don't i don't know um and so i'm exploring

00:20:02.599 --> 00:20:07.920
that and i'm exploring um collaboration opportunities

00:20:07.920 --> 00:20:11.640
with like -minded podcasts and like -minded people

00:20:11.640 --> 00:20:15.920
just to you know help each other spread the word

00:20:15.920 --> 00:20:17.900
about what we're doing Thank you for being here

00:20:17.900 --> 00:20:19.779
today. I'm really happy that you tuned in to

00:20:19.779 --> 00:20:22.240
Vision Pros Live. I'm looking forward to seeing

00:20:22.240 --> 00:20:25.299
your reactions as these episodes continue to

00:20:25.299 --> 00:20:27.000
move forward. This is going to get more and more

00:20:27.000 --> 00:20:29.319
fun. We'll have more and more engagement as well.

00:20:29.339 --> 00:20:31.259
We'll invite people to participate in the show.

00:20:31.400 --> 00:20:33.440
Thank you for giving us your time and attention.

00:20:33.720 --> 00:20:36.359
Have an excellent time building out your vision

00:20:36.359 --> 00:20:37.680
and becoming a vision pro yourself.
