WEBVTT 00:00:00.000 --> 00:00:02.319 Please share with me your first, the last name, 00:00:02.399 --> 00:00:04.179 where you're located, and the name of your business. 00:00:05.940 --> 00:00:09.580 My name is Jake Sukaw. I am the founder and CEO 00:00:09.580 --> 00:00:11.980 of Patient Procure, a full -service marketing 00:00:11.980 --> 00:00:14.679 agency, and I am calling from Montclair, New 00:00:14.679 --> 00:00:17.199 Jersey, which is just a stone's throw from Manhattan. 00:00:18.120 --> 00:00:21.579 Do me a favor. Share with me about Patient Procure 00:00:21.579 --> 00:00:24.699 and let me know what it's all about. Yeah, so 00:00:24.699 --> 00:00:28.000 I started Patient Procure back in like July or 00:00:28.000 --> 00:00:33.759 August of 2024. And it came from, I had been 00:00:33.759 --> 00:00:35.759 at a number of different agencies over a few 00:00:35.759 --> 00:00:39.920 years and having seen what happens behind the 00:00:39.920 --> 00:00:43.539 scenes and seeing it be demystified, I realized 00:00:43.539 --> 00:00:46.000 I could pretty easily spin up an agency myself. 00:00:47.200 --> 00:00:51.520 uh we focus on healthcare companies anybody from 00:00:51.520 --> 00:00:54.759 a single individual physician who works out of 00:00:54.759 --> 00:00:58.460 a small office concierge medicine all the way 00:00:58.460 --> 00:01:02.380 up to large msos that have you know dozens of 00:01:02.380 --> 00:01:06.219 brands within their portfolio and and you know 00:01:06.219 --> 00:01:10.019 hundreds of locations so we've done it all and 00:01:10.019 --> 00:01:16.150 um what is the you know my My reason for building 00:01:16.150 --> 00:01:18.989 it is really wanting to be the master of my own 00:01:18.989 --> 00:01:22.909 destiny. I worked in nine to fives for my entire 00:01:22.909 --> 00:01:27.209 career and at a certain point realized I wanted 00:01:27.209 --> 00:01:30.090 to stop renting. I wanted to own. And that's 00:01:30.090 --> 00:01:32.189 really the motivation behind starting my own 00:01:32.189 --> 00:01:35.310 company. Nice. And the medical field. Were you 00:01:35.310 --> 00:01:38.189 in the medical field before? I've never been. 00:01:38.760 --> 00:01:40.920 directly in the medical field. I started my career 00:01:40.920 --> 00:01:44.400 in asset management and we were raising money 00:01:44.400 --> 00:01:47.299 for biotech companies. And I did that for a few 00:01:47.299 --> 00:01:51.439 years. So that was my first intro into a tangentially 00:01:51.439 --> 00:01:53.879 related field. And then I kind of fell into it 00:01:53.879 --> 00:01:55.900 accidentally. One of the agencies I worked for 00:01:55.900 --> 00:01:58.400 was focused on healthcare and it brought me really 00:01:58.400 --> 00:02:01.540 great satisfaction to help build systems that 00:02:01.540 --> 00:02:04.239 put patients in touch with the healthcare that 00:02:04.239 --> 00:02:06.959 they needed. So it felt like a really great natural 00:02:06.959 --> 00:02:10.240 fit. Yeah, yeah, yeah. And I love when that natural 00:02:10.240 --> 00:02:12.759 fit just happens because then you're it's a little 00:02:12.759 --> 00:02:15.319 bit easier to be able to be the founder and guide 00:02:15.319 --> 00:02:18.280 people and have things go a little bit more smoothly. 00:02:18.500 --> 00:02:21.060 I understand that you also do some mentorship 00:02:21.060 --> 00:02:25.840 as well. Yeah, I yeah, I've done lots of mentorship. 00:02:25.900 --> 00:02:30.620 You know, I spent a few years as the as the program 00:02:30.620 --> 00:02:35.580 director of excuse me. of WeWork Labs, which 00:02:35.580 --> 00:02:38.300 was the incubator program within WeWork. And 00:02:38.300 --> 00:02:43.560 at that time, I had, you know, like 70 or so 00:02:43.560 --> 00:02:47.840 early stage companies that I was working as the 00:02:47.840 --> 00:02:50.400 point person for all sorts of things. And in 00:02:50.400 --> 00:02:53.539 that time, I learned a lot about the early stages 00:02:53.539 --> 00:02:57.680 of business. And that's carried on since. I've 00:02:57.680 --> 00:03:00.780 derived a lot of satisfaction. of advising people 00:03:00.780 --> 00:03:02.780 on what they should be focusing on with their 00:03:02.780 --> 00:03:05.939 businesses and especially younger folks who are 00:03:05.939 --> 00:03:08.419 just getting started in entrepreneurship. It 00:03:08.419 --> 00:03:11.259 brings me a great deal of satisfaction to help 00:03:11.259 --> 00:03:13.620 them on their journey. What's the difference 00:03:13.620 --> 00:03:17.479 between mentoring and choosing to say that you're 00:03:17.479 --> 00:03:20.120 coaching someone, Jake? Well, I think the biggest 00:03:20.120 --> 00:03:23.659 one right off the bat is the financial part of 00:03:23.659 --> 00:03:26.419 it. ask people for money i don't charge them 00:03:26.419 --> 00:03:28.319 to do it i do it because i enjoy doing it and 00:03:28.319 --> 00:03:30.919 i do it because people did it for me and it was 00:03:30.919 --> 00:03:35.960 you know really important for my growth as uh 00:03:35.960 --> 00:03:42.639 as an entrepreneur um you know i think there's 00:03:42.639 --> 00:03:45.340 a lot of overlap you know it's really important 00:03:45.340 --> 00:03:48.780 as a coach or mentor to take this kind of socratic 00:03:48.780 --> 00:03:52.030 line of mentorship where you're showing people 00:03:52.030 --> 00:03:53.949 the path you're not giving them answers you're 00:03:53.949 --> 00:03:56.110 helping them ask the right questions and pull 00:03:56.110 --> 00:04:00.110 the answers from themselves um but yeah i mean 00:04:00.110 --> 00:04:03.750 i think the biggest part of it is um you need 00:04:03.750 --> 00:04:08.210 to approach it with humility and understand unless 00:04:09.479 --> 00:04:12.099 Unless you have really specific direct experience 00:04:12.099 --> 00:04:14.580 in the field that the person is building a company 00:04:14.580 --> 00:04:17.040 in, it's never going to be apples to apples to 00:04:17.040 --> 00:04:19.220 an experience that you've had. So approaching 00:04:19.220 --> 00:04:22.639 it with, you know, just trying to problem solve 00:04:22.639 --> 00:04:25.879 together and not position yourself as these are 00:04:25.879 --> 00:04:27.379 the answers that you should definitely follow. 00:04:27.620 --> 00:04:29.500 I've always found that to be the most effective 00:04:29.500 --> 00:04:33.579 method. How many startup companies have you assisted 00:04:33.579 --> 00:04:40.269 or guided or pretty much mentored? into? I mean, 00:04:40.290 --> 00:04:42.389 if you consider all of those companies that we 00:04:42.389 --> 00:04:45.110 work too many, I mean, and look, a lot of these 00:04:45.110 --> 00:04:49.110 companies were, you know, beyond help. I mean 00:04:49.110 --> 00:04:51.230 that in a good way. I mean that they're so far 00:04:51.230 --> 00:04:53.430 advanced that they're, I wasn't able to offer 00:04:53.430 --> 00:04:56.189 them anything beyond, you know, maybe a shoulder 00:04:56.189 --> 00:04:59.370 to cry on when they needed it. You know, I, for 00:04:59.370 --> 00:05:01.350 those companies, I tried to get them in touch 00:05:01.350 --> 00:05:04.810 with investors and other incubators or accelerators 00:05:04.810 --> 00:05:08.100 to give them capital. But since then, I probably 00:05:08.100 --> 00:05:11.000 have two or three people a year who I get connected 00:05:11.000 --> 00:05:18.540 to through various sources. The first agency 00:05:18.540 --> 00:05:21.439 that I worked for was a direct consumer agency. 00:05:22.079 --> 00:05:25.750 We worked with a lot of these brands. food and 00:05:25.750 --> 00:05:30.389 beverage and fashion and apparel and beauty and 00:05:30.389 --> 00:05:33.170 so uh and i that's what my podcast was about 00:05:33.170 --> 00:05:34.769 when i had it so i still get people who reach 00:05:34.769 --> 00:05:37.230 out to me even to this day about getting help 00:05:37.230 --> 00:05:41.550 on the direct consumer side um but yeah i mean 00:05:41.550 --> 00:05:43.370 a few here and there it's not something that 00:05:43.370 --> 00:05:46.889 i'm active you know i'm pretty entirely focused 00:05:46.889 --> 00:05:49.129 on growing my business right now so it's not 00:05:49.129 --> 00:05:51.610 something that i'm seeking out at the moment 00:05:51.610 --> 00:05:54.269 but when people reach out to me and say hey I 00:05:54.269 --> 00:05:56.149 have this person in my network. They're looking 00:05:56.149 --> 00:05:58.170 for some guidance here. Can you hop on a call 00:05:58.170 --> 00:06:01.689 with them? I am always happy to do that. That's 00:06:01.689 --> 00:06:04.569 awesome because, yes, like you said, that's not 00:06:04.569 --> 00:06:07.689 your main focus. So when it comes to Patient 00:06:07.689 --> 00:06:11.269 Procure and you launching this business, how 00:06:11.269 --> 00:06:15.829 long has it been up and running? Just around 00:06:15.829 --> 00:06:19.000 eight months or so. It's still still in the early 00:06:19.000 --> 00:06:21.000 days and we've gotten some really great early 00:06:21.000 --> 00:06:23.680 success, which has been very, very motivating 00:06:23.680 --> 00:06:29.500 to keep pushing. And, you know, I my my goal 00:06:29.500 --> 00:06:33.680 for this company is really to make it a lifestyle 00:06:33.680 --> 00:06:36.120 brand. You know, I want this to be something 00:06:36.120 --> 00:06:38.300 that I'm not looking to scale it and exit it, 00:06:38.339 --> 00:06:40.279 although, you know, I'm not opposed to that. 00:06:40.360 --> 00:06:45.000 But my goal is really to grow it. Right now, 00:06:45.180 --> 00:06:48.660 I've been very fortunate that sales has not been 00:06:48.660 --> 00:06:52.019 an issue. And so we're really laser focused on 00:06:52.019 --> 00:06:55.199 operations, creating efficiencies, trying to 00:06:55.199 --> 00:07:00.379 integrate AI and automations where I can to make 00:07:00.379 --> 00:07:04.339 people more effective and make systems less fragile. 00:07:06.139 --> 00:07:08.680 And the goal is to get it to a place where it's 00:07:08.680 --> 00:07:12.120 no longer reliant on me and I don't have to work. 00:07:13.819 --> 00:07:17.740 12 hours a day like I am currently and can just 00:07:17.740 --> 00:07:20.139 kind of, you know, spend as much time on my hobbies 00:07:20.139 --> 00:07:23.459 with my family as I can. Absolutely. So with 00:07:23.459 --> 00:07:27.779 that being said, within eight months, what did 00:07:27.779 --> 00:07:32.399 it take and how much of you personally did it 00:07:32.399 --> 00:07:38.100 take for you to launch this business? Well, it's 00:07:38.100 --> 00:07:42.019 taken everything. you know look i i'm in a i 00:07:42.019 --> 00:07:43.720 have two small children i've got a four -year 00:07:43.720 --> 00:07:47.199 -old and a one -year -old and my goal has always 00:07:47.199 --> 00:07:50.259 been to never let the business take precedence 00:07:50.259 --> 00:07:52.139 over my family and i think i've done a really 00:07:52.139 --> 00:07:56.579 good job being present not taking phone calls 00:07:56.579 --> 00:07:59.339 not answering emails when i'm with my kids not 00:07:59.339 --> 00:08:02.139 excusing myself from the dinner table when we're 00:08:02.139 --> 00:08:06.000 having a meal So generally, I've been really 00:08:06.000 --> 00:08:07.500 good at setting boundaries. I think that's super 00:08:07.500 --> 00:08:09.420 important because at the end of the day, that's 00:08:09.420 --> 00:08:12.000 my goal. So it doesn't make sense to me to sacrifice 00:08:12.000 --> 00:08:15.180 the thing I'm looking for in the short term when 00:08:15.180 --> 00:08:17.939 I have it just so that I can get there faster. 00:08:18.600 --> 00:08:22.620 That said, I have to be extremely, extremely 00:08:22.620 --> 00:08:26.720 diligent. I will drop my son off at school and 00:08:26.720 --> 00:08:30.959 then I am on nonstop until I pick him up and 00:08:30.959 --> 00:08:34.490 then we eat dinner. we hang i put them to bed 00:08:34.490 --> 00:08:37.929 and then i'm on you know from like 8 or 8 30 00:08:37.929 --> 00:08:43.730 until 11 11 30 or whenever i can stand it um 00:08:43.730 --> 00:08:48.490 and that's you know unfortunately the reality 00:08:48.490 --> 00:08:50.870 of entrepreneurship i mean nobody's gonna help 00:08:50.870 --> 00:08:54.409 you if you don't help yourself and at the end 00:08:54.409 --> 00:08:58.070 of the day i am a solo founder i have incredible 00:08:58.070 --> 00:09:01.230 people in my business who i can rely on uh and 00:09:01.230 --> 00:09:04.090 that's a major part of building any businesses 00:09:04.090 --> 00:09:07.090 i mean every business is just about the people 00:09:07.090 --> 00:09:11.570 at the same time you know i'm still the bottleneck 00:09:11.570 --> 00:09:14.470 in a lot of in a lot of places in most places 00:09:14.470 --> 00:09:17.049 and i have to be the one to make the decisions 00:09:17.049 --> 00:09:21.730 so um as i said earlier i'm hoping to get to 00:09:21.730 --> 00:09:24.480 a point sooner than later where i can Excuse 00:09:24.480 --> 00:09:28.679 myself from more of these organizations and implement 00:09:28.679 --> 00:09:30.980 systems where it's not so reliant on me. But, 00:09:31.039 --> 00:09:32.899 you know, early days, if you want to be successful, 00:09:33.100 --> 00:09:35.840 you got to grind. And I think that's not a surprise 00:09:35.840 --> 00:09:38.279 to anybody. I think that that's where I get caught 00:09:38.279 --> 00:09:44.320 up and frustrated with media is the glorification 00:09:44.320 --> 00:09:47.879 of entrepreneurship and looking at it as if it's 00:09:47.879 --> 00:09:52.720 glamorous. And it's not. It is extremely hard 00:09:52.720 --> 00:09:58.019 work. You lose sleep. It produces a ton of anxiety. 00:09:59.179 --> 00:10:04.500 I would not trade it for anything. I really try 00:10:04.500 --> 00:10:09.340 to keep this goal really close to my heart all 00:10:09.340 --> 00:10:12.620 the time, which is I am battling to get to a 00:10:12.620 --> 00:10:14.879 place where I will be free at some point. I will 00:10:14.879 --> 00:10:17.740 not have any bosses. I will not be reliant on 00:10:17.740 --> 00:10:21.279 a company for my well -being. It will be fully 00:10:21.279 --> 00:10:24.460 of my own doing. And so that allows me to kind 00:10:24.460 --> 00:10:26.700 of push past it. But, you know, especially early 00:10:26.700 --> 00:10:29.679 on, I feel like a lot of entrepreneurs, they 00:10:29.679 --> 00:10:34.559 or people who are aspiring entrepreneurs. I hate 00:10:34.559 --> 00:10:36.440 the name entrepreneur. I think that's kind of 00:10:36.440 --> 00:10:40.120 offensive. People who are aspiring entrepreneurs 00:10:40.120 --> 00:10:43.679 are looking for an answer of like, how do I get 00:10:43.679 --> 00:10:45.740 my first client? How do I do this? And the reality 00:10:45.740 --> 00:10:47.820 is you have to figure that part out yourself. 00:10:47.879 --> 00:10:52.279 You need to. It's the kind of thing where. If 00:10:52.279 --> 00:10:57.120 me telling you that you need to grind and figure 00:10:57.120 --> 00:11:01.379 it out yourself is, you know, deters you from 00:11:01.379 --> 00:11:03.820 trying, then you shouldn't be doing this in the 00:11:03.820 --> 00:11:07.720 first place. You know, you have to hustle in 00:11:07.720 --> 00:11:10.720 the beginning. And that doesn't mean be profitable. 00:11:10.919 --> 00:11:14.220 That doesn't mean get 10 clients. Get a client. 00:11:14.639 --> 00:11:17.679 Just figure out how somebody will pay you. one 00:11:17.679 --> 00:11:20.480 time for this thing and then i'll be a lot more 00:11:20.480 --> 00:11:22.840 willing to come in and talk through it but if 00:11:22.840 --> 00:11:27.100 you are i don't like calling people lazy because 00:11:27.100 --> 00:11:30.279 i think that it's overused and oftentimes there's 00:11:30.279 --> 00:11:34.279 a lot of other uh things that go into deterring 00:11:34.279 --> 00:11:36.440 people from work that is not about being lazy 00:11:36.440 --> 00:11:39.759 but if you can't figure out that first step this 00:11:39.759 --> 00:11:43.710 isn't the life for you yeah yeah I honestly, 00:11:44.250 --> 00:11:46.789 I was in, I don't even call it nine to five anymore. 00:11:46.870 --> 00:11:49.330 I call it a nine to nine. I was in a nine to 00:11:49.330 --> 00:11:53.649 nine and I switched from corporate into the entrepreneur. 00:11:54.009 --> 00:11:58.429 And no one says it's going to take every piece 00:11:58.429 --> 00:12:00.929 of you. And we end up being lazy because we're 00:12:00.929 --> 00:12:04.990 super exhausted. It's like, you know, just don't 00:12:04.990 --> 00:12:08.350 even want to do it. So it's crazy. It's crazy. 00:12:08.529 --> 00:12:12.299 Lazy. I hate lazy because it implies that. It's 00:12:12.299 --> 00:12:15.039 almost a character flaw when the reality is there 00:12:15.039 --> 00:12:17.759 is almost certainly something that is preventing 00:12:17.759 --> 00:12:21.580 you from doing it. Either you're afraid or you're 00:12:21.580 --> 00:12:25.679 intimidated by the task or you just hate doing 00:12:25.679 --> 00:12:28.539 it. There are reasons why you're procrastinating 00:12:28.539 --> 00:12:30.559 and not doing the work that you know needs to 00:12:30.559 --> 00:12:35.830 get done. And I think saying lazy just it. doesn't 00:12:35.830 --> 00:12:38.629 properly address what the underlying issues are. 00:12:38.789 --> 00:12:41.870 So I try not to. I think that there's a whole 00:12:41.870 --> 00:12:45.909 fallacy in life about what laziness is. I mean, 00:12:46.190 --> 00:12:47.809 there's definitely some lazy people out there, 00:12:47.889 --> 00:12:50.809 but I think for the most part, people refrain 00:12:50.809 --> 00:12:52.970 from doing the things that need to get done for 00:12:52.970 --> 00:12:54.830 other reasons, not just because they're like, 00:12:54.889 --> 00:12:57.210 you know, they can't be bothered. What would 00:12:57.210 --> 00:13:00.909 you what tips would you have for an entrepreneur 00:13:00.909 --> 00:13:08.480 or someone who's going into? Entrepreneurship 00:13:08.480 --> 00:13:12.600 is about one's struggle with themselves and their 00:13:12.600 --> 00:13:20.720 ability to overcome the habits and the characteristics 00:13:20.720 --> 00:13:23.639 that they have that are preventing them from 00:13:23.639 --> 00:13:25.720 being successful. Okay, what do I mean by that? 00:13:27.419 --> 00:13:30.409 I'm not a morning person. you know i operate 00:13:30.409 --> 00:13:34.190 best at night i'm not super organized you know 00:13:34.190 --> 00:13:37.450 i am a talker i'm a salesperson i love operations 00:13:37.450 --> 00:13:40.470 i love implementing software and figuring out 00:13:40.470 --> 00:13:43.370 how things work i'm not prompt it's hard for 00:13:43.370 --> 00:13:46.230 me to get to places on time and over my career 00:13:46.230 --> 00:13:49.169 i've had to figure out how can i be successful 00:13:49.169 --> 00:13:52.480 despite my shortcomings in certain areas? How 00:13:52.480 --> 00:13:55.480 can I overemphasize the things I'm good at and 00:13:55.480 --> 00:13:58.360 avoid the things I'm bad at? So the biggest piece 00:13:58.360 --> 00:14:01.360 of advice that I would give is first and foremost, 00:14:01.519 --> 00:14:05.340 figure out what you're great at and try to like 00:14:05.340 --> 00:14:09.840 really focus on getting better there and having 00:14:09.840 --> 00:14:11.740 that be the cornerstone of what you're doing 00:14:11.740 --> 00:14:14.419 and get help in the areas that you're deficient 00:14:14.419 --> 00:14:19.059 in. I have a VA, I have a fleet. of people who 00:14:19.059 --> 00:14:22.580 I contract to, you know, at this point, around 00:14:22.580 --> 00:14:25.840 15 or so individuals who are working, you know, 00:14:25.840 --> 00:14:29.039 between almost full time to, you know, a couple 00:14:29.039 --> 00:14:31.580 hours a week that I'm delegating the things that 00:14:31.580 --> 00:14:34.360 I'm bad at. Also, you can't run a company and 00:14:34.360 --> 00:14:36.940 scale by yourself. You need help. But so first 00:14:36.940 --> 00:14:40.019 and foremost, there's a fallacy in trying to 00:14:40.019 --> 00:14:41.759 get better at the things you're bad at. If you're 00:14:41.759 --> 00:14:44.620 bad at them, just you're bad at them. You're 00:14:44.620 --> 00:14:47.120 almost certainly. You're going to be much more 00:14:47.120 --> 00:14:48.779 effective by focusing on the things that you're 00:14:48.779 --> 00:14:50.419 good at than the things that you're bad at. So 00:14:50.419 --> 00:14:55.080 first and foremost, that. Secondly, and this 00:14:55.080 --> 00:14:57.159 was kind of what I was alluding to in my intro 00:14:57.159 --> 00:15:00.639 here, it's entrepreneurship is just a mental 00:15:00.639 --> 00:15:03.440 struggle. Everything is happening between your 00:15:03.440 --> 00:15:09.000 ears. It's all it's such a like a trope, but. 00:15:10.399 --> 00:15:15.629 It's just it's. You just have to overcome your 00:15:15.629 --> 00:15:19.190 limiting beliefs. And it can be so cheesy. I 00:15:19.190 --> 00:15:21.710 know a lot of people don't want to listen to 00:15:21.710 --> 00:15:25.409 these like Tony Robbins, like, you know, I the 00:15:25.409 --> 00:15:28.269 Tiger, Grant Cardone, like you can do it. But 00:15:28.269 --> 00:15:33.629 like, it's real. I mean, if you can keep pushing, 00:15:33.750 --> 00:15:36.470 if you can persevere, the only thing that's going 00:15:36.470 --> 00:15:39.009 to prevent you from being successful is you quitting. 00:15:39.129 --> 00:15:42.230 Now, of course, there's many instances where. 00:15:42.750 --> 00:15:45.970 you should quit and then try something new i 00:15:45.970 --> 00:15:53.230 mean there's no um there it doesn't serve you 00:15:53.230 --> 00:15:57.009 to be so stubborn that you are um continuing 00:15:57.009 --> 00:16:01.870 a dying company just out of pride but you know 00:16:01.870 --> 00:16:05.330 one of the biggest unlocks that i had over the 00:16:05.330 --> 00:16:07.450 past eight months of building this company is 00:16:07.450 --> 00:16:10.830 uh understanding that the company can only be 00:16:10.830 --> 00:16:15.769 as successful as like i can be from a mental 00:16:15.769 --> 00:16:20.269 standpoint in other words you know if i can get 00:16:20.269 --> 00:16:22.629 rid of my self -doubt if i can get rid of my 00:16:22.629 --> 00:16:25.389 fears of failure if i can get rid of my limiting 00:16:25.389 --> 00:16:27.350 beliefs that are preventing me from doing the 00:16:27.350 --> 00:16:29.070 things i need to do in a day to be successful 00:16:29.070 --> 00:16:32.190 i am head and shoulders more successful than 00:16:32.190 --> 00:16:34.639 i would have been Had I sat there at the computer 00:16:34.639 --> 00:16:36.480 and said, oh, I'm not good enough. I can't do 00:16:36.480 --> 00:16:38.740 it. Is this client going to call me out? Are 00:16:38.740 --> 00:16:40.840 these people going to think that I that I don't 00:16:40.840 --> 00:16:43.360 know what I'm talking about? Like that imposter 00:16:43.360 --> 00:16:46.299 syndrome is real. And I've struggled with it 00:16:46.299 --> 00:16:48.980 a lot and I still struggle with it to this day. 00:16:49.100 --> 00:16:55.799 But being able to just ignore those those voices 00:16:55.799 --> 00:16:58.279 in the back of your head that are telling you 00:16:58.279 --> 00:17:02.120 you can't do it. Why you there's no way. It's 00:17:02.120 --> 00:17:04.559 going to work and just putting one foot in front 00:17:04.559 --> 00:17:07.440 of the other. That's that is crucial. You'll 00:17:07.440 --> 00:17:10.640 never succeed if you can't do that. And so I 00:17:10.640 --> 00:17:14.460 know it's a little cheesy, but, you know, I am 00:17:14.460 --> 00:17:18.440 a huge believer in that. And that's really transformed 00:17:18.440 --> 00:17:21.319 my business over the past year. What are the 00:17:21.319 --> 00:17:27.799 greatest joys of what you do? I love people. 00:17:28.400 --> 00:17:32.460 My whole career has been. partnerships, biz dev, 00:17:32.660 --> 00:17:37.680 sales, that human element. How do you create 00:17:37.680 --> 00:17:44.460 deals and make, you know, make partnerships that 00:17:44.460 --> 00:17:47.059 are mutually beneficial. I love working with 00:17:47.059 --> 00:17:50.420 people and building this company. Even when I 00:17:50.420 --> 00:17:52.599 was first starting and I had two contractors 00:17:52.599 --> 00:17:56.019 who were working five hours a week each, I was 00:17:56.019 --> 00:18:00.960 really aggressively adamant about creating a 00:18:00.960 --> 00:18:03.220 company culture even though they had a bunch 00:18:03.220 --> 00:18:04.720 of other clients and i wasn't the only person 00:18:04.720 --> 00:18:07.420 they worked with and to this day it doesn't matter 00:18:07.420 --> 00:18:10.960 if the person is working 40 hours a week for 00:18:10.960 --> 00:18:14.460 me or if they're working five hours a week for 00:18:14.460 --> 00:18:19.160 me i have them join uh calls i treat everybody 00:18:19.160 --> 00:18:22.720 like they're a full -time employee i i my goal 00:18:22.720 --> 00:18:25.940 is to make every single one of these contractors 00:18:25.940 --> 00:18:29.339 a full -time employee i want this to be a real 00:18:30.420 --> 00:18:37.579 And so I just love. I love finding people that 00:18:37.579 --> 00:18:40.259 I think are going to be really good fits for 00:18:40.259 --> 00:18:42.559 a role and then watching them prove me right. 00:18:42.680 --> 00:18:45.099 That's one of the greatest joys that I have when 00:18:45.099 --> 00:18:48.019 I get a person and I'm like, oh, man, this this 00:18:48.019 --> 00:18:50.359 person is going to transform my company. I'm 00:18:50.359 --> 00:18:53.109 I'm allowing them. to live the life that they 00:18:53.109 --> 00:18:54.789 want to live they have the flexibility and they 00:18:54.789 --> 00:18:57.150 have the ability to you know in many cases i'm 00:18:57.150 --> 00:18:59.430 working in most cases i'm working with folks 00:18:59.430 --> 00:19:02.150 who are abroad who are in other countries who 00:19:02.150 --> 00:19:05.190 don't have an opportunity to earn a living in 00:19:05.190 --> 00:19:07.970 their own town you know they're working in remote 00:19:07.970 --> 00:19:10.890 parts of the world where the local economy and 00:19:10.890 --> 00:19:13.250 infrastructure is not very good and by working 00:19:13.250 --> 00:19:15.849 with me it gives them an opportunity to have 00:19:15.849 --> 00:19:18.009 a life that they couldn't have otherwise and 00:19:18.009 --> 00:19:21.920 just feeling that responsibility when an employee 00:19:21.920 --> 00:19:24.380 tells me that I'm changing their life because 00:19:24.380 --> 00:19:27.099 of this opportunity it's the most gratifying 00:19:27.099 --> 00:19:30.779 possible thing I can hear and so that's really 00:19:30.779 --> 00:19:33.960 one of the greatest joys I had in building a 00:19:33.960 --> 00:19:36.599 company is finding incredible people all over 00:19:36.599 --> 00:19:38.559 the world giving them an opportunity to be successful 00:19:38.559 --> 00:19:41.420 and watching them like turn into this rock star 00:19:41.420 --> 00:19:44.700 employee when I had a hunch that they would Thank 00:19:44.700 --> 00:19:46.660 you for being here today. I'm really happy that 00:19:46.660 --> 00:19:48.700 you tuned in to Vision Pros Live. I'm looking 00:19:48.700 --> 00:19:51.960 forward to seeing your reactions as these episodes 00:19:51.960 --> 00:19:53.759 continue to move forward. This is going to get 00:19:53.759 --> 00:19:56.380 more and more fun. We'll have more and more engagement 00:19:56.380 --> 00:19:58.460 as well. We'll invite people to participate in 00:19:58.460 --> 00:20:00.640 the show. And thank you for giving us your time 00:20:00.640 --> 00:20:02.920 and attention. Have an excellent time building 00:20:02.920 --> 00:20:05.259 out your vision and becoming a vision pro yourself.