WEBVTT 00:00:00.000 --> 00:00:03.580 Tell me about your vision. Well, my vision is 00:00:03.580 --> 00:00:08.619 that whether we run a business or we operate 00:00:08.619 --> 00:00:11.339 with friends, with family, that we think a little 00:00:11.339 --> 00:00:13.859 bit more holistically about our life. We don't 00:00:13.859 --> 00:00:16.699 just think we want to generate revenue, but we 00:00:16.699 --> 00:00:19.899 also need to maybe generate boundaries to take 00:00:19.899 --> 00:00:23.239 care of ourselves. Because holistic, at the end 00:00:23.239 --> 00:00:26.039 of the day, means... Yes, you're successful. 00:00:26.320 --> 00:00:29.359 You're aligning yourself by serving others, by 00:00:29.359 --> 00:00:32.240 helping others. But at the same time, the best 00:00:32.240 --> 00:00:34.859 entrepreneurs are the ones that actually help 00:00:34.859 --> 00:00:38.439 themselves too. They really create a solution 00:00:38.439 --> 00:00:40.200 that would have helped themselves maybe five 00:00:40.200 --> 00:00:42.920 years ago and then sharing that with others. 00:00:43.240 --> 00:00:45.979 And that's usually where I see the passion is 00:00:45.979 --> 00:00:49.200 because they say, I wish I would have had this 00:00:49.200 --> 00:00:51.600 in my life. And now I'm here today to share this 00:00:51.600 --> 00:00:55.759 with you and help you. And that is really what 00:00:55.759 --> 00:00:58.579 my vision is, that we're becoming more vulnerable 00:00:58.579 --> 00:01:03.359 and sharing what we struggled with. And by struggling 00:01:03.359 --> 00:01:06.099 and by sharing the struggles, we are becoming 00:01:06.099 --> 00:01:08.459 better entrepreneurs and we're not just selling 00:01:08.459 --> 00:01:10.299 a product to make money, but we are actually 00:01:10.299 --> 00:01:14.810 selling something to help others. I love this. 00:01:14.890 --> 00:01:18.069 I love you. I have to say this. I absolutely 00:01:18.069 --> 00:01:22.209 love you. Because finding doctors and finding 00:01:22.209 --> 00:01:23.969 leaders who've been successful, you're a professor 00:01:23.969 --> 00:01:26.269 as well, and you've helped so many people throughout 00:01:26.269 --> 00:01:29.329 your life. And you stand for the exact types 00:01:29.329 --> 00:01:32.030 of principles that we stand for. And the reinforcement 00:01:32.030 --> 00:01:35.170 of that, us coming together and sharing that 00:01:35.170 --> 00:01:38.150 thought process with others of valuing yourself, 00:01:38.590 --> 00:01:43.120 valuing others. making room for not just optimism 00:01:43.120 --> 00:01:46.180 but also realism i'm an optimistic realist myself 00:01:46.180 --> 00:01:50.340 i i practice both of those it is those are the 00:01:50.340 --> 00:01:53.280 keys that are going to unlock and open people's 00:01:53.280 --> 00:01:56.519 eyes to say you know what even though fewer people 00:01:56.519 --> 00:02:01.099 speak about this maybe what dr christiana and 00:02:01.099 --> 00:02:04.079 what jackson callum and what simon sinek and 00:02:04.079 --> 00:02:06.599 what stephen bartlett and what patrick joney 00:02:06.599 --> 00:02:10.060 maybe what these leaders are sharing and bringing 00:02:10.060 --> 00:02:12.539 to the table It's something that I myself can 00:02:12.539 --> 00:02:16.520 adopt. I got to ask, what's the story behind 00:02:16.520 --> 00:02:22.020 your why? And how did you develop such a strong 00:02:22.020 --> 00:02:25.500 why of existing for the sake of helping people 00:02:25.500 --> 00:02:29.520 tackle these big dreams? Yeah, so you can hear 00:02:29.520 --> 00:02:31.939 it from my accent and the beautiful name, of 00:02:31.939 --> 00:02:35.599 course, that I carry. And I didn't change. So 00:02:35.599 --> 00:02:37.060 I have a different last name for my husband. 00:02:37.259 --> 00:02:41.319 I grew up in Germany. And I think when you grew 00:02:41.319 --> 00:02:43.719 up in a country and then look at the United States, 00:02:43.919 --> 00:02:46.479 you always think of the United States as having 00:02:46.479 --> 00:02:49.400 that entrepreneurship mindset. So when I came 00:02:49.400 --> 00:02:51.759 to the United States and I pursued my academic 00:02:51.759 --> 00:02:57.300 career, I knew that I'm not going to end up teaching 00:02:57.300 --> 00:03:01.340 students things from a textbook. So the university 00:03:01.340 --> 00:03:04.780 where I'm at now in California, the tagline is 00:03:04.780 --> 00:03:07.919 actually learn by doing. And I think that's my 00:03:07.919 --> 00:03:12.139 why. I have to run my own business. I have to 00:03:12.139 --> 00:03:14.699 struggle with my own business to really teach 00:03:14.699 --> 00:03:19.000 my students. This is how we create businesses 00:03:19.000 --> 00:03:22.300 and this is how we sustain businesses. So I essentially 00:03:22.300 --> 00:03:27.319 teach them from my own experiences and teach 00:03:27.319 --> 00:03:30.039 them my own failures and my struggles. And I'm 00:03:30.039 --> 00:03:32.300 always applauding when they share their own failures 00:03:32.300 --> 00:03:35.280 and struggles as well, because that is what makes 00:03:35.280 --> 00:03:38.469 us good business leaders. So I'm. Even though 00:03:38.469 --> 00:03:42.710 I have a bookshelf behind me, I am not just teaching 00:03:42.710 --> 00:03:45.030 from textbooks, but I'm teaching a lot from my 00:03:45.030 --> 00:03:48.530 applied knowledge. And counted the other day, 00:03:48.530 --> 00:03:50.449 I had about 10 ,000 students that went through 00:03:50.449 --> 00:03:52.490 my classes. And I should probably also count 00:03:52.490 --> 00:03:55.189 how many successful businesses came from my classes 00:03:55.189 --> 00:03:58.830 and how many clients I've worked with. Because 00:03:58.830 --> 00:04:01.669 I think that's really the magic really comes 00:04:01.669 --> 00:04:07.870 in making yourself. a role model that becomes 00:04:07.870 --> 00:04:10.930 very relatable to students i teach marketing 00:04:10.930 --> 00:04:13.330 and teach innovation because i do this myself 00:04:13.330 --> 00:04:17.750 in my day -to -day life wow that's amazing so 00:04:17.750 --> 00:04:20.089 it leads me to it leads me to another deeper 00:04:20.089 --> 00:04:24.610 question along the same exact subject so um and 00:04:24.610 --> 00:04:28.069 i don't want to keep this generic um there's 00:04:28.069 --> 00:04:30.410 a connection point here that i'm that i really 00:04:30.410 --> 00:04:34.069 want to try to dive into you talked about Germany 00:04:34.069 --> 00:04:37.310 and the United States and having different paradigms 00:04:37.310 --> 00:04:40.089 related to entrepreneurship. And because I grew 00:04:40.089 --> 00:04:42.189 up in the United States, it's not fair for me 00:04:42.189 --> 00:04:44.629 to project what other countries think and feel, 00:04:44.769 --> 00:04:47.670 right? But I've talked to friends in Uruguay 00:04:47.670 --> 00:04:50.730 who talk about, one of my friends from Uruguay 00:04:50.730 --> 00:04:53.129 said, we grew up in a socialist society, Jackson. 00:04:53.550 --> 00:04:56.129 We don't get trained from a young age to open 00:04:56.129 --> 00:04:59.509 lemonade stands, you know, and to pursue entrepreneurial 00:04:59.509 --> 00:05:03.170 ventures. I know there's other countries out 00:05:03.170 --> 00:05:05.189 there in the world that have their own paradigms 00:05:05.189 --> 00:05:07.490 and shifts of what have they learned. So do you 00:05:07.490 --> 00:05:10.790 mind shedding light on that further? Where did 00:05:10.790 --> 00:05:13.949 your eyes open to the idea of entrepreneurship 00:05:13.949 --> 00:05:18.449 then? And again, how did it kind of, how did 00:05:18.449 --> 00:05:21.230 your vision unfold from there to realize, did 00:05:21.230 --> 00:05:23.009 you know you were going to be a doctor teaching 00:05:23.009 --> 00:05:25.509 entrepreneurship at some point way early on? 00:05:25.610 --> 00:05:29.389 Or did that come later, just laid on us? Yeah, 00:05:29.430 --> 00:05:31.910 I mean, I've always knew I wanted to become a 00:05:31.910 --> 00:05:36.230 professor. No, of course not. I was like, wow. 00:05:37.470 --> 00:05:44.889 I tell my students today in class, we were talking 00:05:44.889 --> 00:05:48.449 about custom ad channels and where products should 00:05:48.449 --> 00:05:52.029 be sold. And I said that frequently a product 00:05:52.029 --> 00:05:54.629 ends up in a total different channel. than where 00:05:54.629 --> 00:05:56.329 you actually intended it to be. And that's the 00:05:56.329 --> 00:05:59.029 beauty of being an entrepreneur in a small business, 00:05:59.149 --> 00:06:01.350 that you can be agile, you can be adaptable. 00:06:01.649 --> 00:06:05.230 And it's the same with ourselves. Making a plan 00:06:05.230 --> 00:06:07.990 for what's my vision five years down the road, 00:06:08.110 --> 00:06:11.449 I think it's sometimes very overrated to really 00:06:11.449 --> 00:06:14.810 think, okay, five years from now, what do I want 00:06:14.810 --> 00:06:19.689 to do? Sets us sometimes up for failure because 00:06:19.689 --> 00:06:22.730 you can predict it. I mean, it's so difficult. 00:06:22.790 --> 00:06:25.269 You can maybe think three months ahead, 12 months 00:06:25.269 --> 00:06:28.850 ahead. Where I think personally vision comes 00:06:28.850 --> 00:06:31.870 from is by looking back. Right. So you could 00:06:31.870 --> 00:06:36.269 say, what was, what did I do five years ago? 00:06:36.910 --> 00:06:40.430 Right. What was in my life five years ago that 00:06:40.430 --> 00:06:42.949 I struggled with? What was it that I maybe succeeded 00:06:42.949 --> 00:06:46.790 with? And then that I think is really where the 00:06:46.790 --> 00:06:51.930 magic comes in. So for me. The PhD program, it 00:06:51.930 --> 00:06:54.529 was because I enjoyed learning. And I think, 00:06:54.550 --> 00:06:57.790 you know, I was passionate about figuring out 00:06:57.790 --> 00:07:02.149 really some relationship between, so I connected 00:07:02.149 --> 00:07:06.889 food intake with economics. So it's called health 00:07:06.889 --> 00:07:10.750 economics, right? So when we eat food, what are 00:07:10.750 --> 00:07:13.449 the price decisions that come into making food? 00:07:14.189 --> 00:07:16.910 and coming in our shopping cart, but then also 00:07:16.910 --> 00:07:19.949 how can we change those prices to maybe steer 00:07:19.949 --> 00:07:23.610 food decisions, food consumption behavior. So 00:07:23.610 --> 00:07:26.250 that's really where my dissertation came in. 00:07:26.250 --> 00:07:28.649 And that's, you know, something I'm really passionate 00:07:28.649 --> 00:07:31.870 about. But did I always think I want to eventually 00:07:31.870 --> 00:07:34.589 teach marketing and entrepreneurship? No. So 00:07:34.589 --> 00:07:38.209 I think the vision really comes from, you need 00:07:38.209 --> 00:07:40.149 to look back at your childhood, you need to look 00:07:40.149 --> 00:07:43.329 at back your teenage. years maybe up you know 00:07:43.329 --> 00:07:47.209 even like early college years and see what is 00:07:47.209 --> 00:07:51.629 it that you are passionate about that made you 00:07:51.629 --> 00:07:56.029 you know like light up and it came easy to you 00:07:56.029 --> 00:07:57.970 it maybe was something that was difficult for 00:07:57.970 --> 00:08:01.250 others what is it maybe that i call it the flow 00:08:01.250 --> 00:08:03.730 with my students right there you don't even realize 00:08:03.730 --> 00:08:06.610 time is going by that you're doing and it's just 00:08:06.610 --> 00:08:09.230 you're totally in the moment and those are i 00:08:09.230 --> 00:08:12.480 think the points when I was in a PhD program, 00:08:12.699 --> 00:08:14.680 I didn't sometimes even notice how time was going 00:08:14.680 --> 00:08:17.620 by because I was writing about a certain topic 00:08:17.620 --> 00:08:23.120 or I was doing certain projects. And I knew that 00:08:23.120 --> 00:08:25.519 that was probably my future career or something 00:08:25.519 --> 00:08:28.779 like that. I couldn't see myself standing in 00:08:28.779 --> 00:08:33.019 a lab and creating formulas or something. So 00:08:33.019 --> 00:08:35.299 I knew it had to be a PhD, something related 00:08:35.299 --> 00:08:43.710 to more research. Yes. I love that. And I'm happy. 00:08:43.889 --> 00:08:45.929 I'm going to triple down with you on this because 00:08:45.929 --> 00:08:48.789 you talked about discovering and finding those 00:08:48.789 --> 00:08:50.950 passions and purpose. And that is something I'm 00:08:50.950 --> 00:08:54.110 extremely, extremely built on. It's one of our 00:08:54.110 --> 00:08:57.250 brands, actually. So those of you listening in, 00:08:57.309 --> 00:09:01.549 Dr. Christiana used a term called flow. And I 00:09:01.549 --> 00:09:04.909 used to work for Flow Research Collective. I 00:09:04.909 --> 00:09:07.009 used to be representative of that brand with 00:09:07.009 --> 00:09:10.830 Stephen Kotler. uh -huh did you i i imagine you've 00:09:10.830 --> 00:09:12.990 rubbed shoulders or or aware of their program 00:09:12.990 --> 00:09:17.690 wow amazing no i mean i use it in my i use it 00:09:17.690 --> 00:09:20.470 in my book i actually have a whole section that's 00:09:20.470 --> 00:09:27.899 a good one yeah Okay. There you go. And that 00:09:27.899 --> 00:09:30.519 it's an important reality. There's so many resources 00:09:30.519 --> 00:09:33.860 out there to learn. And one of them is you can 00:09:33.860 --> 00:09:36.960 see drchristiana .com right here. Another one 00:09:36.960 --> 00:09:39.320 that some of y 'all may be familiar with already 00:09:39.320 --> 00:09:42.879 is our program passionpro .org. This is something 00:09:42.879 --> 00:09:46.799 I incubated. And this will help people as well. 00:09:47.600 --> 00:09:50.120 Find that life purpose and that fulfillment opportunity 00:09:50.120 --> 00:09:52.759 and discover your passions. And it's completely 00:09:52.759 --> 00:09:56.080 free for people. So my hope is that all of you 00:09:56.080 --> 00:09:59.639 will take all these different resources, apply 00:09:59.639 --> 00:10:02.159 them for your own life and decide what good can 00:10:02.159 --> 00:10:03.559 you take away from each of these opportunities, 00:10:03.840 --> 00:10:06.379 especially if these are new for you. And then, 00:10:06.399 --> 00:10:08.240 of course, there's all sorts of other great leaders. 00:10:08.279 --> 00:10:10.159 One of my favorite actors who speaks a lot on 00:10:10.159 --> 00:10:12.240 the subject. Just look up. Denzel Washington, 00:10:12.500 --> 00:10:15.840 right? And motivational speeches. The guy is 00:10:15.840 --> 00:10:19.840 so in tune with purpose and passion and excellence 00:10:19.840 --> 00:10:22.539 and giving the gift of that to others. So Dr. 00:10:22.720 --> 00:10:24.960 Christiana, you sparked all of that. You are 00:10:24.960 --> 00:10:28.100 now one of those resources, those fountains of 00:10:28.100 --> 00:10:31.500 resource for myself to dive into and say, hey, 00:10:31.539 --> 00:10:33.379 what else can I learn from you? So I appreciate 00:10:33.379 --> 00:10:35.419 you coming in, bringing that to our audience. 00:10:35.600 --> 00:10:38.059 I'm going to ask one final question. And the 00:10:38.059 --> 00:10:41.740 question I'm going to ask. is it seems like you 00:10:41.740 --> 00:10:44.100 are podcast pro you've done these interviews 00:10:44.100 --> 00:10:46.659 before you got more reviews coming up what's 00:10:46.659 --> 00:10:49.659 your goal for being on this show and for other 00:10:49.659 --> 00:10:53.720 shows why do you do it well in general i always 00:10:53.720 --> 00:10:57.480 try to just share like a little bit of knowledge 00:10:57.480 --> 00:11:01.279 and i'm a firm believer we're all different types 00:11:01.279 --> 00:11:07.259 of learners sometimes all the Maybe going from 00:11:07.259 --> 00:11:09.419 and to in the car and listening to something. 00:11:09.480 --> 00:11:11.759 And sometimes, you know, maybe we're reading 00:11:11.759 --> 00:11:15.419 it and we might be reading show notes. So for 00:11:15.419 --> 00:11:18.659 me, by speaking on podcasts, it's another way 00:11:18.659 --> 00:11:23.340 to reach an audience that might just not have 00:11:23.340 --> 00:11:26.159 time to pick up a book and learn about the latest 00:11:26.159 --> 00:11:28.320 entrepreneurship or the latest business models. 00:11:28.399 --> 00:11:32.039 But maybe they can hear me speaking here in more 00:11:32.039 --> 00:11:35.580 layman terms about. motivating you to start your 00:11:35.580 --> 00:11:37.940 own business and find your own superpower and 00:11:37.940 --> 00:11:41.080 just going for it. And I think that's what the 00:11:41.080 --> 00:11:43.259 beauty of podcasting is. It's something that 00:11:43.259 --> 00:11:46.120 will live there for legacies, just like a book 00:11:46.120 --> 00:11:48.100 in the library. It will be there forever. It's 00:11:48.100 --> 00:11:51.840 not a TikTok video that will go away eventually 00:11:51.840 --> 00:11:54.279 or like an Instagram story. It's going to be 00:11:54.279 --> 00:11:56.700 there and you can go back to it and you can get 00:11:56.700 --> 00:11:59.879 motivated. And so my inspiration is always that 00:11:59.879 --> 00:12:03.799 I can just reach that. One more person that is 00:12:03.799 --> 00:12:07.720 an audio learner that can maybe tune in. I would 00:12:07.720 --> 00:12:10.039 love that. Thank you for being here today. I'm 00:12:10.039 --> 00:12:11.779 really happy that you tuned in to Vision Pros 00:12:11.779 --> 00:12:14.740 Live. I'm looking forward to seeing your reactions 00:12:14.740 --> 00:12:17.379 as these episodes continue to move forward. This 00:12:17.379 --> 00:12:19.279 is going to get more and more fun. We'll have 00:12:19.279 --> 00:12:21.100 more and more engagement as well. We'll invite 00:12:21.100 --> 00:12:23.500 people to participate in the show. And thank 00:12:23.500 --> 00:12:25.460 you for giving us your time and attention. Have 00:12:25.460 --> 00:12:28.120 an excellent time building out your vision and 00:12:28.120 --> 00:12:29.240 becoming a vision pro yourself.