Do me a favor, share with me your first, last
name, where you're located, and the name of your
business, book, or anything else that you do.
So my name is Jeanne, first name, Amlor. I'm
located in Clearwater, Florida, and I have a
coaching business called Jeanne Amlor International.
Tell me more about your business. So I am a multi
-seven -figure coach for coaches and consultants,
and I help... We, because I have a team, we help
coaches and consultants to maximize their client
acquisition online without having to do the whole
funnels and ads fiasco. Because they don't really
work for most people unless you have an enormous,
enormous budget. And even then they don't work.
So that's the main part of my business. And I
also have a very high -end arm of my business
for top CEOs and founders who have exited. But
the main thing is the... Coaches and consultants,
and we've helped about 500 people in the last
five and a half years with this part of my business.
Prior to that, I was a general business strategist
and coach for all different types of companies
and also an executive leadership coach in servant
leadership and intelligent leadership. I read
that. Servant leadership. You're certified in
servant leadership. Tell me what that means.
I'm actually certified in intelligent leadership,
which is a form of servant leadership. So it's
basically the new way of leadership that it's
not the leader looking down on everybody and
telling everybody what to do. It's more of a
democratic, if I would say, or more fair way
of leading people that you're all kind of on
the same level, you know, and that you are. Your
goal is to serve the people that you are leading
and not that they're serving you. I love that.
And I had a thought that that's what it was.
So I was like, but it just sounds so good. And
it actually sounds so pleasant. You know, it's
not that I'm choosing to coach you or do something
for you. I'm choosing to serve for you and with
you to come up with a solution. I love it. Prior
to all of this, what were you doing? Prior to
being a coach for the last 13 years, I wasn't
working for a few years because I had gotten
married and had two kids at a very late age.
Prior to that, I was an actress for many years.
Interwoven while I was an actress, I was an executive
recruiter for Wall Street. I used to hire very
high -end Wall Street people like investment
bankers. Sort of at the same time, but then I
stopped the acting and was still doing the other
recruiting as a consultant for a while. But I
also was a guerrilla filmmaker, an independent
filmmaker. Prior to that, what I studied in college
was fashion design. So I've done a lot of things,
a lot of different things. And it wasn't until
13 years ago that I was actually like an actual
business person owning my own business. Yes,
yes. Quick question, and I wanted to wait for
it, but because I asked about your past going
into this 13 years, what's your why? Well, my
why was when I had the two young children just
all about my kids. Yeah. So still, that's part
of my why. But as children get older and my oldest
is now 18. Yes, of course, there's still my why
to help them make sure I'm guiding them through
life. But they'll be adults soon and they'll
be able to help themselves as well. So my why
really is and that's part of the why, because
I want to help my kids thrive. My why really
is I have a mission to help as many people as
possible that I meet in my life. to thrive for
the next 40 years. My mission started last year.
I already had started that mission but I wasn't
aware of it because I was helping people to thrive
and then I became aware of what's my purpose.
So it really is in my personal life, in my business,
just try to help as many people, not try, to
help as many people as possible to thrive and
prosper. on this earth as I possibly can. So
that's a very broad mission. I'm doing it with
the coaches and the consultants. I'm doing it
with the high -end people. I do it in my personal
life if I just meet somebody. And I'm trying
to, or I am looking, I'm working on finding some
solution just to help people that aren't articulate
and aren't educated and aren't... you know put
together there's a lot of people who maybe don't
speak english that well because they're from
another country or people in other countries
so i'm looking at i'm not there yet but i'm always
searching and researching solutions of how do
we help people that in all walks of life Yes.
Yes. And so when you said that, because I know
that initially you say that you help those that
are seven figures, high end individuals. And
now it seems like you want to shift gears and
begin to open up to those that aren't aware.
How that's going to be different for you. That's
going to be. Right. Now, my coaching, they're
not. I'm the seven figure coach. Oh, got it.
I'm a multi seven figure coach. I am. I'm not
saying I only coach seven figure coach. No, I
coach all coaches. I coach people that aren't
even coaches and just come to me and say, John,
I want to be a coach. Most of the people that
we are coaching are just. starting their coaching
business. Definitely not seven figures. That's
the, the bread and butter is all coaches and
consultants, whether they've been a coach or
consultant a while. And I've had real estate
coaches actually. Yes. Okay. So I would say most
of the people that we are coaching are just starting
a coaching business and we help them. I will
help them get their offer, who they're coaching,
the pricing, everything from scratch and get
them to high ticket in no time. So that's, that's
our ninja trick. Yeah. Okay, okay. A lot of these
people don't have a lot of money. You know, they
just need to make it. They need to get it. During
COVID, we helped so many people become coaches
because they were like, what do I do? And I said,
well, you could be a coach because it's online.
We created a lot of coaches. Because people said,
I am good at this. And I said, great, let's create
a business out of that. So that's our ninja trick.
We're great at that. If you said, hey, Jeanne,
I really want to just start this coaching business,
we could do that with you immediately. High ticket.
Because the part of thriving is we're not helping
people to start a business and then struggle
because they're charging $100. That's not helping.
That is helping people still be enslaved by a
very slow process, no money coming in. That's
not freedom. So I'm not all in on it. I'm all
in on high ticket. Yes, you can do this. Let's
figure your offer out. Let's go out there, find
people, high ticket, that are just going to pay
you. And many of our clients have never had a
client before ever, and they go from zero to
their first high ticket client ever, first client
ever. That's my mission there because that's
helping people to thrive. It's not, oh, sure,
let's get you online and you make $100 for five
years, then you make $200. That's not freedom.
That's not helping people. That's helping people
still. be on that mouse, the mouse on the wheel.
That's not my mission. Yes, yes. And I love that.
I'm glad that I was able to ask the question
and clarify not only for myself, but for everyone.
It's amazing because when you look at things,
it seems like thereafter the pandemic, COVID,
more people. seemed encouraged to be entrepreneurs,
encouraged to take whatever they knew they had,
which probably got them through COVID, and say,
I could give this back. I had spoken with someone
that started writing blogs about their days,
and they ended up. So I find that it was such
a time that it can make you or break you. And
I'm super excited, John, to hear that you were
that person to say, what did you learn about
yourself? What can you do? And let's move forward
and see how that, you know, how that turns out.
And I love that. I love that. Right. Well, we
did it during COVID. So it wasn't like, hey,
we've been through COVID. Now it was in the middle,
full on, in the middle of COVID. Like actually
when COVID started, I had only figured out five
months previously this whole online strategy
that I figured out, organic marketing. And it
was during COVID. People were at home. Saying
it wasn't about learning anything. It was just
full on stress. There was nothing learned at
that point. We've now learned like we've learned
that the vaccines are a big hoax. You know, that's
what we've learned. Luckily, I never took them
because I was onto that immediately. But unfortunately,
a lot of people were forced to take the vaccines.
We travel and everything. But the point was,
it wasn't what you learned. No, it was here I
am. I'm panicking. I lost my job or I can't do
my job. I lost my business because it was all
offline. What do I do? And I would say, okay,
what are you good at? Well, you know, what do
people ask you about? Well, I've always been
really good at helping people with their relationships.
Oh, okay, well, maybe you could be a relationship
coach. Really? Yeah. People have always asked
you, yes. Are you really good? Yes. I've been
coaching on this for free my whole life. Well,
let's make a business out of that. Yeah, yeah,
yeah. Or I'm really good at investing. Really?
What kind? Well, I'm really good at, you know,
buying houses and flipping them. Well, maybe
you could coach people on buying houses and flipping
them. Something like that. Or I'm really, really
good at business. People are always asking me
for business advice. Really? Have you thought
of being a business coach? No. I'm really talented
at helping people make money in the business.
Well, let's create a coaching. That was what
we were doing. And we were getting them from
zero belief in themselves to belief overnight,
offer, price, who you're working with, how to
get online, how to go get clients online, and
coach through Zoom over and over. Yeah. Yeah.
And I'm sure that that that was definitely an
encouraging booster for them. That was just a
I told everybody during that time, again, it
could have made you or broke you. So that's the
thing. I didn't want it to break people. And
we made a lot of people because they weren't
there were. Some of our clients had their highest
month ever in the first month of COVID March.
because everybody else was crumbling. And I said,
no, nobody's, the whole world has not lost their
money in 10 days to appear and dry up. People
are panicking. So I was coaching 24 -7. I was
just keeping people on, just nonstop to get my
clients just to not panic. And some of them reported
they had their highest month ever in their business
March of COVID. I love that. A lot of it is mindset
and not believing. Yeah. what people tell you
that nobody has money that's not true nobody
has money people some people some people always
have money you have to find the clients that
have money for whatever you're doing like you
you're you're selling houses you have to find
people that have money and need a house there's
no such thing as nobody has money now that's
not true you know it nope nope it's also that
thing is uh where they want to spend their money.
And most people spend it on the wants more than
the needs. So I'm definitely figuring that out.
And a lot of what you've spoken about is a mind
clutter for people that were going through the
pandemic and COVID. If self -doubt had a voice,
what would you tell it today? You are worthy
and ready right now. I love that. I love that.
And may I ask for you to elaborate why that would
be it? Because people are always waiting to do
things and to feel worthy of something. Yeah.
If you just say you are worthy and ready, right?
N .O .W. I am, but I wanted to go do that so
that. No, it's pulling you back to the present.
You're worthy and ready right now. Oh, but I
just thought I needed to get five more certifications.
Nope, because you're worthy and ready right now.
Well, I thought I had to go, you know, get on
social media and get a million followers. Nope,
because you're worthy and ready. All this stuff
people are doing to position themselves for the
day when they are worthy to do something or ready.
It's just kicking the can down the road. Stop
kicking the can and just. Be in the present and
say, I'm putting my foot in the door now. You
get your foot in the door and it's wedged in
there. Now you've got your foot in the door.
Then you're just prying that open and you're
taking off and you're course correcting as you
go. You're not pretending that you can predict
the future and the next five years of your business.
I find that ridiculous and quite funny. People
plan their business out. Are you God? Do you
know exactly what's going to happen and how many
buyers you're going to have? I don't know any
business person that actually knows that. But
yet they're doing these five year plans and no,
just get out there. See what's going on. You
can't learn to swim unless you jump in the water.
Yeah. Yeah. You cannot learn to swim. But they're
all trying to learn how to swim on dry land.
You can't do that. Can't do it at all. At all.
What's one of the fears that you hear most of
them speak about? People are so terrified of
spending money on themselves and investing in
themselves. But as you just said, but they will
spend all sorts of money on stuff that is just
expendable because it gives them a feeling of
success to spend the money and book the flight
for the vacation. And sure, you may or may not
have a good time on that vacation. Awesome. Then
it's gone. You're not investing in yourself.
Yes, people do need vacations. But I'm talking
about, well, you know, they're buying a handbag.
Well, it's easy to buy a handbag, and it gives
them a feeling of success. I bought a handbag.
Not really. Now you have a $2 ,000 handbag or
whatever, or however you're spending on the expensive
handbag, sitting in your closet. It's not going
to edify you. It's not going to help you grow.
It's not going to develop you. It's not going
to help you make money in your business. It's
going to do nothing. So it's this fear of spending
money. on their own development. But yet, they
will go to college and get into deep, deep debt
for college. Because everybody does it. I'm not
knocking college either way. I'm just using it
as an example. But then, when it's like, wow,
I'm going to invest money for myself on me so
I can actually develop something that's going
to bring money in, develop me, start a business,
or other stuff like mindset or working out. They
don't. Want to invest in themselves? No. That's
a problem. Yourself is your biggest value. Yourself.
Yes. The only value you're ever going to have
in your life because you can lose stuff. All
sorts of stuff can happen, but we have ourselves.
Yes, yes, yes. That's what we should be. I've
always invested in myself. Even when I had no
money and I was an actress, I would always spend
so much money on singing lessons, acting lessons.
Most of my money went on lessons. That was my
hugest part of my budget for my whole life. Because
I knew this before. I thought, of course I'm
going to invest in myself. I'm the investment.
I had no money, but I would spend it on lessons.
When I was broke and I was a solo parent, I had
no money, but I spent it on my kids' lessons.
I thought, this is all going to work out in the
end. Put it on credit. I didn't want my kids
to be deprived of learning. That was the number
one. And I just thought it's all good. And it
did work out. I'm so glad that I put all that
in credit. And I didn't skimp because in the
end, I just paid the credit off when I became
a millionaire. So some things are non -negotiable.
One of those is development for yourself and
your children. And, you know, it's I love the
passion behind that because we don't believe
that we're worth. That, you know, to spend that
amount of money on or to do anything for ourselves.
It's something in our heads that says, let's
spend things on what other people see rather
than what they don't see. You know, and I think
that's what you were explaining is the fact that
we have to make sure that we're spending it on
ourselves to develop ourselves. And I don't want
to take up too much of your time, but I always
have one favorite question because of your passion,
because of your goals, because of everything
that you've done. I want to ask, what are the
greatest joys of what you do? That's an easy
one. When my clients are almost in tears, some
of them are just elated or freaking out because
they're so excited because they are bringing
in money with what they're helping people with.
It's not just selling something. They're selling,
they're coaching, helping somebody. I am a conduit
for them then. helping them to help people. So
there's this exponential compounded joy and help
of people. I love it when they say, Jeanne, I
just got an 8K client or 15K client or 3K client
and I can't believe it because I didn't know
how to do this before. They're on their way.
Now they're free. Now they're free. They can
do that over and over again. They're at home.
They're remote. They can travel. They're free
people then. Because they now have a fishing
rod and they've empowered themselves with our
help. They have empowered themselves. You can't
empower somebody. You can help somebody empower
themselves, right? Yes. The whole thing of I
empower women, I'm like, no, you're just disempowered
by saying I empower. So am I the only one that
gets that? Is that the only one? Is that lost
on everybody else but me? But the point is, I'm
thrilled. And also when my children say, Mom,
I just. I just shot XYZ in archery, and now I'm
going to go to the state finals. I'm thrilled.
That's better than, you know, Mom, I bought this
dress I like. Because anybody can buy a dress.
Anybody can spend money on credit to buy a dress,
to buy shoes. I'm not saying that once, you know,
you want to have proper attire. I was buying
a lot of my clothes at a thrift shop. Actually,
I still go to thrift shops, and every now and
then I love thrift shop treasure shopping. Every
now and then, I don't like shopping at all, but
every now and then for fun, I'll be like, I'm
going to go to that thrift store. I find amazing
stuff sometimes, and I do it for fun, like a
treasure hunt. Of course, I buy mostly new clothes
now, but for a while, I was doing all thrift
shopping for my business clothes. I don't care.
I'm into recycling as well, so I can afford to
buy new clothes, and I do now. I still like the
treasure hunt and I feel like it's good to recycle.
Thank you for being here today. I'm really happy
that you tuned in to Vision Pros Live. I'm looking
forward to seeing your reactions as these episodes
continue to move forward. This is going to get
more and more fun. We'll have more and more engagement
as well. We'll invite people to participate in
the show. And thank you for giving us your time
and attention. Have an excellent time building
out your vision and becoming a vision pro yourself.