WEBVTT

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Tell me about your vision. I think maybe the

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easiest way to do it is to go backwards. I'm

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just starting season five on my daily broadcast,

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The Frequency of Abundance, and I end everyone

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the same way. It's kind of a question where I

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go, be kind to each other. It's kind of a request.

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Can we do that? Can we try? Can we do random

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acts of kindness? Can we go out there in the

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world and try to help? Just the easiest way to

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do that is just be kind to each other. So the

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vision would be that. And I think everything

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works backwards from there. Tell me more about

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that. Well, there's different ways to manifest

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the happiness that comes in. I'm a huge believer

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that happiness equals progress. And that if you

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aren't happy, even though you have all the accolades

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and all the success in life and you have every

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tangible materialistic thing, but you still feel

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empty and a little bit lacking. it's because

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when's the last time you bit off more than you

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could chew and then found a way to chew it so

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ultimately it's your progress that's going to

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give you that happiness and then learning to

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see small little nuggets of success and then

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conditioning your mind to keep looking for those

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so that you just end up seeing more and more

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of those and that process changes who you are

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and who you talk to changes your vibration and

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when you elevate your vibrations up it's like

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a brighter flame different moths come to that

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different frequency so in that context that's

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where i i wanted to start giving back the frequency

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of abundance was not a marketing you know ploy

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i have a public relations house but it's a not

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-for -profit so everything we do is 100 different

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and for a different purpose we just chose these

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vehicles to get to that ultimate goal at the

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end that it's not just uh it starts with a mission

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first it starts with a vision then it becomes

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a mission and then ultimately can become a movement

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tell me tell me more where where did this all

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get started well i have wonderful high achieving

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parents i was came from the former soviet union

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so as an immigrant you do what your parents do

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they don't ask my mom was a concert pianist at

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12 i won coinus music at 14 i had my own little

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baby music school while my friends are flipping

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burgers for four bucks an hour I'm making a thousand

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bucks a week, working 10 hours, sorry, a thousand

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bucks a month, working 10 hours a week in like

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the eighties. And so understanding how that drive

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works, how wanting more coming from low cost

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immigrant housing, and then having, you know,

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within a couple of years, your parents save up

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enough to buy your first house. And even when

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I did the piano thing, when I opened my own school,

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it was always like a entrepreneurial creative

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vibe where I'm like, Hey, my mom's got a piano

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and she's got her own piano school. Mom, can

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I borrow the piano when you're not using it?

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Sure. Excellent. And I ran around the neighborhood

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and just found these new houses that were just

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getting built. And they all had scrap wood in

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the front. So I grabbed some of the scrap wood,

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grabbed some of the scrap paint that they left,

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come on home and for zero cost rent, fun piano

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lessons, calling the time. And then back in the

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day when you could just post that in every single

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intersection without getting in trouble. So I

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did. I got a dozen calls. I made it 10 clients.

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I'm like, this can't be this easy, but it was.

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And it was that that just kept doing that same

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concept, you know, throughout and stuff. Thank

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you for sharing that. And from that point onwards

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to where you're today, how did that journey come

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about? There was, well, my dad, who's a head

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coach for Cirque du Soleil for about 30 years

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now and retiring, and he was their director of

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design performance. They headhunted him from

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Calgary. And so the whole family got this one

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week vacation. I was, like I said, you do what

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your parents do. So my dad is an Olympic gymnastic

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and power tumbling coach and representing Canada

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in the Olympics a couple of times. I jumped into

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that when I was 15, did the American equivalent

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of being all state by the time I was 16. So just

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really, really rapid rise through it. And knowing

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that that background was there for both of them,

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I've been in martial arts for 40 years. So it's

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all kind of cumulative because as an immigrant,

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you know, I'm five three five four on a good

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day if you squint just right i'm getting stuffed

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into lockers i got a funny name i got a funny

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accent so i wanted to take martial arts in the

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in for what it was meant for not for the uh you

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know weight loss and confidence and whatever

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else they're selling it as now like no no i just

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don't want to get stuffed in lockers anymore

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and so All of those things accumulated. My dad

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gets headhunted. We move across from Calgary,

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which is like the Texas of Canada. They've got

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oil. They've got cattle. Calgary Stampede. It's

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Texas. All the way to Montreal, which is like

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if San Francisco and New York had a bastard stepchild

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somewhere in Europe. Montreal. And we just never

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left. So after 30 years, I've been blessed with

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my beautiful wife. And it's neat because she's

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a compliment where she's a subtle energy guide.

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My energy work is mental, physical, emotional

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drills. I've been doing it for 30 years, had

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about 15 ,000 people come through my hands. So

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Cirque du Soleil, Olympians, athletes, a couple

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of best -selling books. Because of the up, down,

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and ability to neutralize with these short, simple

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exercises, Olympians love them. My wife, on the

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other hand, does tarot, numerology, astrology,

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Reiki, intuition, the exact opposite other side,

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the yin -yang to my energy work. So when we put

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on a personal wellness retreat, invite a dozen

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friends from like the Lama Timtrapa and TEDx

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speakers and stuff to come in and talk, it's

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wellness. It's happiness. It's abundance. Abundance

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is the key. And if you want abundance, abundance

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equals gratitude. Progress equals happiness.

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These are short, simple rules. That's where it

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comes from. Thank you for sharing that, Anton.

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So when did your entrepreneur journey and starting

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your business that you do today, how did that

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all get started? What's the story behind that?

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Being an entrepreneur started when I was like

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12 and getting paint and making piano lessons.

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This one started a little differently. When I

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came to Montreal, I just figured after three

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decades of being an elite energy coach offline,

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how hard can it be online? And I came at the

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beginning of the pandemic. Right at June 2020,

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I'm in going, this is crazy. The technology is

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kicking my butt. I felt stupid. Education, experience,

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expertise, irrelevant. I felt the marketing.

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I'm always like, oh, it's not working this week

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because you're still doing last week's marketing.

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You don't know this week's marketing. And I just

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felt like an idiot. And I felt slow. And I felt

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there has to be other people. So I put my hand

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up. I'm like, if you don't want to be a used

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car salesman and just sell some crap and actually

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do some good and help and heal like I've been

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doing for decades. come join me and so i created

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the first not -for -profit public relations house

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and that's allure creative agency and i wanted

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to make sure we were invitation only by referral

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only so that it was those of us that you know

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have the long gray hair no 22 year old life coaches

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god bless you but you need a life before you

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could be a life coach popular or not and that's

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what we wanted to have a place where people could

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have and create legacy and how has that journey

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been Oh, my goodness. It's been so up and down.

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It's anybody who's online since June 2020 and

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is still here. It's a heck of a story in itself.

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When we started, we were up to about 100 instructors,

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about 400 students. Everybody was invitation

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only around the world, 80 courses, 20 categories.

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So it's a proper baby university used to be called

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the Essential Academy. And then in the first

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couple of years, everybody was coming online

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because you're in a pandemic lockdown. Nobody

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else could do anything. I didn't feel like making

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cat videos. That's what everyone else was doing.

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So instead, I went to YouTube. YouTube's a hell

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of a drug. And I just learned how to do the code,

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the tech, the this, the that, the marketing,

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the systems, the emails, the everything. Not

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well, but just well enough. Just well enough

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to get that first couple clients to then pay

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for somebody who does know how to do this well

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and likes it. Wakes up in the morning and that's

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what turns them on. I'm like, woohoo. So I need

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to find that version of me in that context. that's

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the biggest way that you can expand yourself

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and if you're coming with mission if you're coming

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with vision and it's you know shooting for the

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i want to go to rhode island i'm like nothing

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against rhode island it's just not as exciting

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a dream is saying i want to go on a rocket to

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the mars i will you know hitch my wagon to your

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star if you're doing something interesting big

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enough so i wanted to make sure that we hit those

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we've given about 783 000 in scholarships just

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for people that couldn't afford to come so we

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did that and around 2023, it shifted and it flipped

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where so many people were coming back online,

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offline. And I was like, oh, and courses weren't

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selling. And I was like, we need to change the

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mechanism. So I moved us from an academy model

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to an agency and we became Allura Creative Agency.

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Kept the not -for -profit side, which made us

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the first and only one in the kind, which is

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kind of neat. If you go to a networking event

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and everyone's a coach, I'm like, yeah, I'm a

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coach too. And not a bad one either. But at the

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same time, we don't have to have this big ego

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contest because what I can do is help. My public

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relations house is there if you've already built

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brand. If you spent time and money on brand,

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you might want visibility, credibility, and a

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better way to hit a wider audience. So whereas

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everyone else is doing every plethora of service,

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we only do one thing. We just do it ridiculously

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well because we stay in our lane and we don't

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play. Once we figured it out, well, when you're

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not for profit, you can't keep any of the money.

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So for five years, I've been investing five digits

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a month back into systems and teams. Eventually,

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you're going to get good at it. You've tried

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everything that doesn't work. So the hard part

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is that to be able to really see that, oh my

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goodness, this is an incredible level of success.

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Stay in your lane, wash, rinse, and repeat. Don't

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get excited. Don't get distracted. Don't get

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bored. Those are the kisses of death. When I

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talk to a mentor friend of mine, he tells me

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two big things. One is about money and one is

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about gifts, and they're fairly related. The

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one about gifts is if you want to be good, you

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have to give. But if you want to be great, you

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have to learn to receive. Yes. Thank you for

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sharing that. What would you say, Natan, is the

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why? behind your agency and what you do? Like

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why, what gets you out of bed every morning to

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do what you do? The number of people that we

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support and serve, the hundreds around the world,

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the people that are coming to you that are, like

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I'm 51, I'm the youngest guy at my own place.

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All my clients are 60, 70, 80. They all come

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to me for legacy. So they're entrusting me with

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their life's work. That's sobering. My team's

00:11:16.299 --> 00:11:19.289
in the Philippines. they're not um you know hourly

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people they've been with me for years they're

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on salary there's group benefits we really want

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to try to the tide raises all boats so knowing

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that there's so many people around the world

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that depend on me it's a beautiful sense of duty

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i don't have any regret or dread you know in

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the morning and i wake up and i do my beautiful

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broadcast so my 15 year old daughter asked me

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the other day she's like dad what if you know

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one day you just don't feel like doing it i'm

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like Then technically I can run an old episode

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if I'm sick or something like that, which doesn't

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happen. But I go, I like to do it. Why would

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I want to skip it? She's like, but isn't it work?

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I'm like, it's me turning me on every morning

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live for half an hour while I turn the rest of

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the world on. It's a pretty great way to start

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the day. So I'm cheating. I'm doing it for me.

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I'm getting all the benefits. And then I'm finding

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out, you know, all these people around the world

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are seeing it or noticing it. Wake up their day

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and start with it. And I'm like, what a blessing.

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What a blessing. What are some of the stories

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that you'd like to share with our audience that

00:12:25.820 --> 00:12:29.100
relates to your why in a time? That relates to?

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Your why. Hmm. I would think. There's a couple

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clients I had that were really searching for

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their voice. And that is the hardest thing to

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do, not just to differentiate yourself from everybody

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else in your world, but to really get that unique

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voice. So I'll give you an example. One of my

00:12:56.690 --> 00:12:59.450
clients, Richard, he came to me as the writing

00:12:59.450 --> 00:13:02.309
king, background cybersecurity executive for

00:13:02.309 --> 00:13:06.889
20 years, ghost written about 100 books. I'm

00:13:06.889 --> 00:13:08.990
like, okay. I said, just a subtle shift. I said,

00:13:09.029 --> 00:13:10.860
I... I don't want you to be the writing king.

00:13:10.919 --> 00:13:12.100
We're going to have to rebrand you. He's like,

00:13:12.139 --> 00:13:15.240
what do you mean? I'm like, I'm not a big egotistical

00:13:15.240 --> 00:13:18.179
guy, but even I feel subservient to have to kneel

00:13:18.179 --> 00:13:20.259
before the king and ask for a favor from the

00:13:20.259 --> 00:13:22.379
court. And it just, it sets me up psychologically.

00:13:22.700 --> 00:13:25.419
No, I don't like it. I don't like it at all.

00:13:25.460 --> 00:13:26.700
I said, why don't we make you the ghost writing

00:13:26.700 --> 00:13:31.039
guru? And so comes off in a subtle, different

00:13:31.039 --> 00:13:33.879
way when people help understand and fine tune

00:13:33.879 --> 00:13:36.139
and find their voice ever so subtly. So part

00:13:36.139 --> 00:13:38.279
of that is branding. That's part of the why.

00:13:39.049 --> 00:13:41.029
Part of it is me not being able to take that

00:13:41.029 --> 00:13:44.009
elite energy coach hat off after 30 years. So

00:13:44.009 --> 00:13:46.610
if I, like, I'm only going to work with somebody

00:13:46.610 --> 00:13:49.110
that I handpicked that I like. If I don't like

00:13:49.110 --> 00:13:50.549
you enough to bring you to my house for a beer

00:13:50.549 --> 00:13:51.929
and a barbecue, why would I spend more of my

00:13:51.929 --> 00:13:54.570
time and energy with you? I don't do this for

00:13:54.570 --> 00:13:56.870
money. It's a not -for -profit. So handpicking

00:13:56.870 --> 00:13:58.750
the people with a mission, a purpose, that's

00:13:58.750 --> 00:14:01.149
the why. Knowing that there's no other way for

00:14:01.149 --> 00:14:03.509
them and that this is the greatest blessing,

00:14:03.649 --> 00:14:06.889
having so many people thank you and bless you.

00:14:07.370 --> 00:14:10.049
You know, gift you with that. That's the why.

00:14:10.549 --> 00:14:15.429
To help. Thank you for sharing that with us today,

00:14:15.429 --> 00:14:19.389
Natan. I have one more question for you before

00:14:19.389 --> 00:14:22.809
we end today's segment. Sure. Where are you going

00:14:22.809 --> 00:14:28.269
with your vision? Well, onward and upward and

00:14:28.269 --> 00:14:32.549
outward and all that as always. But I like to

00:14:32.549 --> 00:14:39.629
expand in all ways. Always. Tell me more. When

00:14:39.629 --> 00:14:44.789
you expand in all ways, always, it's a never

00:14:44.789 --> 00:14:48.509
-ending system of that beautiful biofeedback

00:14:48.509 --> 00:14:50.470
loop. You look for success. You see success.

00:14:50.629 --> 00:14:52.429
You look for more success. Magically, you feel

00:14:52.429 --> 00:14:54.870
more success. It's no difference changing the

00:14:54.870 --> 00:14:58.490
word success to luck, to money, to clients, to

00:14:58.490 --> 00:15:01.210
whatever it is that you're missing or think you're

00:15:01.210 --> 00:15:04.210
missing until you realize that, oh, wait a minute.

00:15:04.789 --> 00:15:07.080
There's an abundance here. I just forgot to be

00:15:07.080 --> 00:15:12.139
grateful. And that if I get grateful, I will

00:15:12.139 --> 00:15:14.080
put myself energetically, emotionally into a

00:15:14.080 --> 00:15:15.980
frequency of abundance that lets the universe

00:15:15.980 --> 00:15:17.620
know that I'm ready to receive the gifts that

00:15:17.620 --> 00:15:21.500
it's ready to give me. Only when I already believe

00:15:21.500 --> 00:15:24.399
I've received them. When I open my heart and

00:15:24.399 --> 00:15:27.799
genuinely feel an emotional feeling of gratitude,

00:15:27.919 --> 00:15:32.519
that opens me up to receive. And then the abundance

00:15:32.519 --> 00:15:37.059
flows. You just leave the rest up to the universe.

00:15:37.179 --> 00:15:39.860
If you knew how, you'd do it. Don't worry about

00:15:39.860 --> 00:15:41.700
the how. Let the universe figure that part out.

00:15:41.720 --> 00:15:43.840
You just throw your what out there, and you better

00:15:43.840 --> 00:15:45.980
have a damn strong why behind it. Thank you for

00:15:45.980 --> 00:15:47.980
being here today. I'm really happy that you tuned

00:15:47.980 --> 00:15:50.279
in to Vision Pros Live. I'm looking forward to

00:15:50.279 --> 00:15:53.559
seeing your reactions as these episodes continue

00:15:53.559 --> 00:15:55.519
to move forward. This is gonna get more and more

00:15:55.519 --> 00:15:57.840
fun. We'll have more and more engagement as well.

00:15:57.879 --> 00:15:59.779
We'll invite people to participate in the show

00:15:59.779 --> 00:16:01.980
and thank you for giving us your time and attention.

00:16:02.259 --> 00:16:04.879
Have an excellent time building out your vision

00:16:04.879 --> 00:16:06.240
and becoming a vision pro yourself.
