Tell me about your vision. I think maybe the
easiest way to do it is to go backwards. I'm
just starting season five on my daily broadcast,
The Frequency of Abundance, and I end everyone
the same way. It's kind of a question where I
go, be kind to each other. It's kind of a request.
Can we do that? Can we try? Can we do random
acts of kindness? Can we go out there in the
world and try to help? Just the easiest way to
do that is just be kind to each other. So the
vision would be that. And I think everything
works backwards from there. Tell me more about
that. Well, there's different ways to manifest
the happiness that comes in. I'm a huge believer
that happiness equals progress. And that if you
aren't happy, even though you have all the accolades
and all the success in life and you have every
tangible materialistic thing, but you still feel
empty and a little bit lacking. it's because
when's the last time you bit off more than you
could chew and then found a way to chew it so
ultimately it's your progress that's going to
give you that happiness and then learning to
see small little nuggets of success and then
conditioning your mind to keep looking for those
so that you just end up seeing more and more
of those and that process changes who you are
and who you talk to changes your vibration and
when you elevate your vibrations up it's like
a brighter flame different moths come to that
different frequency so in that context that's
where i i wanted to start giving back the frequency
of abundance was not a marketing you know ploy
i have a public relations house but it's a not
-for -profit so everything we do is 100 different
and for a different purpose we just chose these
vehicles to get to that ultimate goal at the
end that it's not just uh it starts with a mission
first it starts with a vision then it becomes
a mission and then ultimately can become a movement
tell me tell me more where where did this all
get started well i have wonderful high achieving
parents i was came from the former soviet union
so as an immigrant you do what your parents do
they don't ask my mom was a concert pianist at
12 i won coinus music at 14 i had my own little
baby music school while my friends are flipping
burgers for four bucks an hour I'm making a thousand
bucks a week, working 10 hours, sorry, a thousand
bucks a month, working 10 hours a week in like
the eighties. And so understanding how that drive
works, how wanting more coming from low cost
immigrant housing, and then having, you know,
within a couple of years, your parents save up
enough to buy your first house. And even when
I did the piano thing, when I opened my own school,
it was always like a entrepreneurial creative
vibe where I'm like, Hey, my mom's got a piano
and she's got her own piano school. Mom, can
I borrow the piano when you're not using it?
Sure. Excellent. And I ran around the neighborhood
and just found these new houses that were just
getting built. And they all had scrap wood in
the front. So I grabbed some of the scrap wood,
grabbed some of the scrap paint that they left,
come on home and for zero cost rent, fun piano
lessons, calling the time. And then back in the
day when you could just post that in every single
intersection without getting in trouble. So I
did. I got a dozen calls. I made it 10 clients.
I'm like, this can't be this easy, but it was.
And it was that that just kept doing that same
concept, you know, throughout and stuff. Thank
you for sharing that. And from that point onwards
to where you're today, how did that journey come
about? There was, well, my dad, who's a head
coach for Cirque du Soleil for about 30 years
now and retiring, and he was their director of
design performance. They headhunted him from
Calgary. And so the whole family got this one
week vacation. I was, like I said, you do what
your parents do. So my dad is an Olympic gymnastic
and power tumbling coach and representing Canada
in the Olympics a couple of times. I jumped into
that when I was 15, did the American equivalent
of being all state by the time I was 16. So just
really, really rapid rise through it. And knowing
that that background was there for both of them,
I've been in martial arts for 40 years. So it's
all kind of cumulative because as an immigrant,
you know, I'm five three five four on a good
day if you squint just right i'm getting stuffed
into lockers i got a funny name i got a funny
accent so i wanted to take martial arts in the
in for what it was meant for not for the uh you
know weight loss and confidence and whatever
else they're selling it as now like no no i just
don't want to get stuffed in lockers anymore
and so All of those things accumulated. My dad
gets headhunted. We move across from Calgary,
which is like the Texas of Canada. They've got
oil. They've got cattle. Calgary Stampede. It's
Texas. All the way to Montreal, which is like
if San Francisco and New York had a bastard stepchild
somewhere in Europe. Montreal. And we just never
left. So after 30 years, I've been blessed with
my beautiful wife. And it's neat because she's
a compliment where she's a subtle energy guide.
My energy work is mental, physical, emotional
drills. I've been doing it for 30 years, had
about 15 ,000 people come through my hands. So
Cirque du Soleil, Olympians, athletes, a couple
of best -selling books. Because of the up, down,
and ability to neutralize with these short, simple
exercises, Olympians love them. My wife, on the
other hand, does tarot, numerology, astrology,
Reiki, intuition, the exact opposite other side,
the yin -yang to my energy work. So when we put
on a personal wellness retreat, invite a dozen
friends from like the Lama Timtrapa and TEDx
speakers and stuff to come in and talk, it's
wellness. It's happiness. It's abundance. Abundance
is the key. And if you want abundance, abundance
equals gratitude. Progress equals happiness.
These are short, simple rules. That's where it
comes from. Thank you for sharing that, Anton.
So when did your entrepreneur journey and starting
your business that you do today, how did that
all get started? What's the story behind that?
Being an entrepreneur started when I was like
12 and getting paint and making piano lessons.
This one started a little differently. When I
came to Montreal, I just figured after three
decades of being an elite energy coach offline,
how hard can it be online? And I came at the
beginning of the pandemic. Right at June 2020,
I'm in going, this is crazy. The technology is
kicking my butt. I felt stupid. Education, experience,
expertise, irrelevant. I felt the marketing.
I'm always like, oh, it's not working this week
because you're still doing last week's marketing.
You don't know this week's marketing. And I just
felt like an idiot. And I felt slow. And I felt
there has to be other people. So I put my hand
up. I'm like, if you don't want to be a used
car salesman and just sell some crap and actually
do some good and help and heal like I've been
doing for decades. come join me and so i created
the first not -for -profit public relations house
and that's allure creative agency and i wanted
to make sure we were invitation only by referral
only so that it was those of us that you know
have the long gray hair no 22 year old life coaches
god bless you but you need a life before you
could be a life coach popular or not and that's
what we wanted to have a place where people could
have and create legacy and how has that journey
been Oh, my goodness. It's been so up and down.
It's anybody who's online since June 2020 and
is still here. It's a heck of a story in itself.
When we started, we were up to about 100 instructors,
about 400 students. Everybody was invitation
only around the world, 80 courses, 20 categories.
So it's a proper baby university used to be called
the Essential Academy. And then in the first
couple of years, everybody was coming online
because you're in a pandemic lockdown. Nobody
else could do anything. I didn't feel like making
cat videos. That's what everyone else was doing.
So instead, I went to YouTube. YouTube's a hell
of a drug. And I just learned how to do the code,
the tech, the this, the that, the marketing,
the systems, the emails, the everything. Not
well, but just well enough. Just well enough
to get that first couple clients to then pay
for somebody who does know how to do this well
and likes it. Wakes up in the morning and that's
what turns them on. I'm like, woohoo. So I need
to find that version of me in that context. that's
the biggest way that you can expand yourself
and if you're coming with mission if you're coming
with vision and it's you know shooting for the
i want to go to rhode island i'm like nothing
against rhode island it's just not as exciting
a dream is saying i want to go on a rocket to
the mars i will you know hitch my wagon to your
star if you're doing something interesting big
enough so i wanted to make sure that we hit those
we've given about 783 000 in scholarships just
for people that couldn't afford to come so we
did that and around 2023, it shifted and it flipped
where so many people were coming back online,
offline. And I was like, oh, and courses weren't
selling. And I was like, we need to change the
mechanism. So I moved us from an academy model
to an agency and we became Allura Creative Agency.
Kept the not -for -profit side, which made us
the first and only one in the kind, which is
kind of neat. If you go to a networking event
and everyone's a coach, I'm like, yeah, I'm a
coach too. And not a bad one either. But at the
same time, we don't have to have this big ego
contest because what I can do is help. My public
relations house is there if you've already built
brand. If you spent time and money on brand,
you might want visibility, credibility, and a
better way to hit a wider audience. So whereas
everyone else is doing every plethora of service,
we only do one thing. We just do it ridiculously
well because we stay in our lane and we don't
play. Once we figured it out, well, when you're
not for profit, you can't keep any of the money.
So for five years, I've been investing five digits
a month back into systems and teams. Eventually,
you're going to get good at it. You've tried
everything that doesn't work. So the hard part
is that to be able to really see that, oh my
goodness, this is an incredible level of success.
Stay in your lane, wash, rinse, and repeat. Don't
get excited. Don't get distracted. Don't get
bored. Those are the kisses of death. When I
talk to a mentor friend of mine, he tells me
two big things. One is about money and one is
about gifts, and they're fairly related. The
one about gifts is if you want to be good, you
have to give. But if you want to be great, you
have to learn to receive. Yes. Thank you for
sharing that. What would you say, Natan, is the
why? behind your agency and what you do? Like
why, what gets you out of bed every morning to
do what you do? The number of people that we
support and serve, the hundreds around the world,
the people that are coming to you that are, like
I'm 51, I'm the youngest guy at my own place.
All my clients are 60, 70, 80. They all come
to me for legacy. So they're entrusting me with
their life's work. That's sobering. My team's
in the Philippines. they're not um you know hourly
people they've been with me for years they're
on salary there's group benefits we really want
to try to the tide raises all boats so knowing
that there's so many people around the world
that depend on me it's a beautiful sense of duty
i don't have any regret or dread you know in
the morning and i wake up and i do my beautiful
broadcast so my 15 year old daughter asked me
the other day she's like dad what if you know
one day you just don't feel like doing it i'm
like Then technically I can run an old episode
if I'm sick or something like that, which doesn't
happen. But I go, I like to do it. Why would
I want to skip it? She's like, but isn't it work?
I'm like, it's me turning me on every morning
live for half an hour while I turn the rest of
the world on. It's a pretty great way to start
the day. So I'm cheating. I'm doing it for me.
I'm getting all the benefits. And then I'm finding
out, you know, all these people around the world
are seeing it or noticing it. Wake up their day
and start with it. And I'm like, what a blessing.
What a blessing. What are some of the stories
that you'd like to share with our audience that
relates to your why in a time? That relates to?
Your why. Hmm. I would think. There's a couple
clients I had that were really searching for
their voice. And that is the hardest thing to
do, not just to differentiate yourself from everybody
else in your world, but to really get that unique
voice. So I'll give you an example. One of my
clients, Richard, he came to me as the writing
king, background cybersecurity executive for
20 years, ghost written about 100 books. I'm
like, okay. I said, just a subtle shift. I said,
I... I don't want you to be the writing king.
We're going to have to rebrand you. He's like,
what do you mean? I'm like, I'm not a big egotistical
guy, but even I feel subservient to have to kneel
before the king and ask for a favor from the
court. And it just, it sets me up psychologically.
No, I don't like it. I don't like it at all.
I said, why don't we make you the ghost writing
guru? And so comes off in a subtle, different
way when people help understand and fine tune
and find their voice ever so subtly. So part
of that is branding. That's part of the why.
Part of it is me not being able to take that
elite energy coach hat off after 30 years. So
if I, like, I'm only going to work with somebody
that I handpicked that I like. If I don't like
you enough to bring you to my house for a beer
and a barbecue, why would I spend more of my
time and energy with you? I don't do this for
money. It's a not -for -profit. So handpicking
the people with a mission, a purpose, that's
the why. Knowing that there's no other way for
them and that this is the greatest blessing,
having so many people thank you and bless you.
You know, gift you with that. That's the why.
To help. Thank you for sharing that with us today,
Natan. I have one more question for you before
we end today's segment. Sure. Where are you going
with your vision? Well, onward and upward and
outward and all that as always. But I like to
expand in all ways. Always. Tell me more. When
you expand in all ways, always, it's a never
-ending system of that beautiful biofeedback
loop. You look for success. You see success.
You look for more success. Magically, you feel
more success. It's no difference changing the
word success to luck, to money, to clients, to
whatever it is that you're missing or think you're
missing until you realize that, oh, wait a minute.
There's an abundance here. I just forgot to be
grateful. And that if I get grateful, I will
put myself energetically, emotionally into a
frequency of abundance that lets the universe
know that I'm ready to receive the gifts that
it's ready to give me. Only when I already believe
I've received them. When I open my heart and
genuinely feel an emotional feeling of gratitude,
that opens me up to receive. And then the abundance
flows. You just leave the rest up to the universe.
If you knew how, you'd do it. Don't worry about
the how. Let the universe figure that part out.
You just throw your what out there, and you better
have a damn strong why behind it. Thank you for
being here today. I'm really happy that you tuned
in to Vision Pros Live. I'm looking forward to
seeing your reactions as these episodes continue
to move forward. This is gonna get more and more
fun. We'll have more and more engagement as well.
We'll invite people to participate in the show
and thank you for giving us your time and attention.
Have an excellent time building out your vision
and becoming a vision pro yourself.