WEBVTT 00:00:00.000 --> 00:00:02.100 Please share with me your first, last name, where 00:00:02.100 --> 00:00:04.120 you're located, and the name of your business 00:00:04.120 --> 00:00:08.580 or businesses. Sure. Adam Adams, real name, and 00:00:08.580 --> 00:00:12.320 located in the Denver area. And I've got a couple 00:00:12.320 --> 00:00:14.859 small companies, a real estate investing company 00:00:14.859 --> 00:00:18.059 that I've been doing for 20 years now, which 00:00:18.059 --> 00:00:22.039 is surprising. And then I do also have a podcast 00:00:22.039 --> 00:00:24.320 agency that's been going for about six years. 00:00:25.579 --> 00:00:27.559 do all the editing and post -production, help 00:00:27.559 --> 00:00:30.339 podcasters get ranked in the top 1 % in the world. 00:00:31.120 --> 00:00:34.759 And I also have found a co -founder of a new 00:00:34.759 --> 00:00:40.939 fitness company from just 2024. And we analyze 00:00:40.939 --> 00:00:43.340 blood work and help people look and feel their 00:00:43.340 --> 00:00:48.840 best. Okay. So are you busy? No. Well, a couple 00:00:48.840 --> 00:00:51.520 companies that don't really do much. But the 00:00:51.520 --> 00:00:55.079 new startup is keeping me at 20 plus hours a 00:00:55.079 --> 00:00:57.659 week. So I feel a little busy compared to before. 00:00:58.380 --> 00:01:02.520 I love that. So I'm going to say this. My home 00:01:02.520 --> 00:01:06.900 is Denver, Colorado. Yes, I am currently in San 00:01:06.900 --> 00:01:10.099 Antonio, Texas. So two big. In different ends 00:01:10.099 --> 00:01:13.620 of the spectrum. I love, love, love to talk about 00:01:13.620 --> 00:01:17.299 Grow Your Show, if you don't mind. This is big. 00:01:17.420 --> 00:01:19.760 This has been really, really big for entrepreneurs, 00:01:20.260 --> 00:01:23.239 business starters. I will even say I went to 00:01:23.239 --> 00:01:29.439 the Podfest and influencers. So talk to me about 00:01:29.439 --> 00:01:34.299 Grow Your Show. Absolutely. Well, I'll back up 00:01:34.299 --> 00:01:36.780 a little bit and say that if somebody is an entrepreneur. 00:01:37.450 --> 00:01:39.590 There is three things that will help them get 00:01:39.590 --> 00:01:44.150 massively successful. And you can use almost 00:01:44.150 --> 00:01:48.469 anybody who you know is making money in as an 00:01:48.469 --> 00:01:51.329 entrepreneur. And they all have these three things 00:01:51.329 --> 00:01:54.769 in common. Number one, they all have a thought 00:01:54.769 --> 00:01:57.890 leadership platform. Grow Your Show helps people 00:01:57.890 --> 00:02:00.950 get a strong thought leadership platform. Number 00:02:00.950 --> 00:02:02.930 two, they're going to be active on social media. 00:02:03.599 --> 00:02:07.939 Gary Vaynerchuk said back in like 2015 or 2016, 00:02:08.199 --> 00:02:13.099 like nine years ago plus, that if you're not 00:02:13.099 --> 00:02:16.460 active on social media by the year 2023, then 00:02:16.460 --> 00:02:20.939 you will lose in business. And he's got a podcast. 00:02:21.259 --> 00:02:23.819 Grant Cardone has anyone that you know that's 00:02:23.819 --> 00:02:25.879 doing well, has a thought leadership platform 00:02:25.879 --> 00:02:31.080 and they have. social media presence. But the 00:02:31.080 --> 00:02:32.960 third one is that they meet people in person. 00:02:33.060 --> 00:02:36.699 So they are their host events or they attend 00:02:36.699 --> 00:02:39.400 events or they sponsor events or they have a 00:02:39.400 --> 00:02:41.840 storefront or they're meeting with their clients 00:02:41.840 --> 00:02:44.479 at least over Zoom, their potential clients. 00:02:44.860 --> 00:02:48.300 That face -to -face is a thing that really helps 00:02:48.300 --> 00:02:49.919 people to be able to know, like, and trust each 00:02:49.919 --> 00:02:53.000 other. So I think of it like a funnel. At the 00:02:53.000 --> 00:02:55.719 top of the funnel is like the know part of the 00:02:55.719 --> 00:02:58.360 funnel. the way that people share your content 00:02:58.360 --> 00:03:01.520 get to know you you're in front of the most amount 00:03:01.520 --> 00:03:03.680 of people that's your thought leadership platform 00:03:03.680 --> 00:03:05.719 so at the very very top of the funnel to get 00:03:05.719 --> 00:03:07.639 in front of the most amount of people it's your 00:03:07.639 --> 00:03:10.000 thought leadership platform in the middle is 00:03:10.000 --> 00:03:14.780 the social media so that's how they start to 00:03:14.780 --> 00:03:17.439 like you get to know who you are might want to 00:03:17.439 --> 00:03:20.080 work with you and then the trust at the bottom 00:03:20.080 --> 00:03:21.719 of the funnel is when you meet with them one 00:03:21.719 --> 00:03:25.639 -on -one so we're talking today about the top 00:03:25.639 --> 00:03:29.219 of the funnel. Okay. If you don't grow a big 00:03:29.219 --> 00:03:31.879 enough top of the funnel, then you don't have 00:03:31.879 --> 00:03:34.520 anyone for the middle or the bottom. So you want 00:03:34.520 --> 00:03:35.900 to get in front of the most amount of people. 00:03:36.219 --> 00:03:39.560 And that is through a thought leadership platform. 00:03:39.659 --> 00:03:42.599 It could be a book. It could be a YouTube for 00:03:42.599 --> 00:03:45.099 our clients. We support them to get a top 1 % 00:03:45.099 --> 00:03:49.360 podcast. Okay. So do me a favor and define thought 00:03:49.360 --> 00:03:53.379 leadership platform for me. Yeah. Well, I define 00:03:53.379 --> 00:03:57.280 it like this. It's an area that you go to have 00:03:57.280 --> 00:04:01.360 people talk about you behind your back. What 00:04:01.360 --> 00:04:05.800 I mean is when you're asleep, you basically record 00:04:05.800 --> 00:04:08.860 one thing one time or you write that book one 00:04:08.860 --> 00:04:12.159 time. And while you're sleeping or you're on 00:04:12.159 --> 00:04:15.180 vacation, you don't ever have to do something 00:04:15.180 --> 00:04:18.439 again. That episode is getting shared with that 00:04:18.439 --> 00:04:23.410 listener's friend. So you're. Brand grows without 00:04:23.410 --> 00:04:26.949 you. So if you have a strong enough thought leadership 00:04:26.949 --> 00:04:29.949 platform and one tip or trick for the listener 00:04:29.949 --> 00:04:32.529 who's an entrepreneur who might want to have 00:04:32.529 --> 00:04:34.829 a thought leadership platform or probably should 00:04:34.829 --> 00:04:39.069 have, then one tip for them is to make sure that 00:04:39.069 --> 00:04:43.029 you draw your line in the sand. And I have like 00:04:43.029 --> 00:04:46.370 a fictitious story to help explain what does 00:04:46.370 --> 00:04:48.930 it mean to even draw your line in the sand. So 00:04:48.930 --> 00:04:52.339 there's this cave person. His name is you got 00:04:52.339 --> 00:04:54.220 to hit your chest also when you say his name. 00:04:54.300 --> 00:04:55.800 I don't know why. That's just what they did back 00:04:55.800 --> 00:05:02.040 then. So was one of the members of the very first 00:05:02.040 --> 00:05:05.920 tribes. But he, in particular, learned how to 00:05:05.920 --> 00:05:08.540 utilize fire. And he was so excited about it. 00:05:09.379 --> 00:05:14.339 One problem that people had in caveman times 00:05:14.339 --> 00:05:17.399 is saber tooth tigers. They were always eating 00:05:17.399 --> 00:05:19.439 the babies. They were always eating the kids. 00:05:20.459 --> 00:05:23.759 And as he was figuring out fire, one of the coolest 00:05:23.759 --> 00:05:25.980 things that he figured out was if he put it on 00:05:25.980 --> 00:05:27.639 the end of a stick, he could scare away saber 00:05:27.639 --> 00:05:31.399 tooth tigers. He actually had his first kid eaten, 00:05:31.519 --> 00:05:35.100 but his second kid, he was with him. And this 00:05:35.100 --> 00:05:37.839 fire scared away the saber tooth tiger. And he 00:05:37.839 --> 00:05:40.399 thought, oh, this is the new thing. This is the 00:05:40.399 --> 00:05:43.139 thing that nobody knows about. And I got to tell 00:05:43.139 --> 00:05:45.519 the chief. He got excited. So he goes to the 00:05:45.519 --> 00:05:47.649 chief and he's like, hey. We got to start using 00:05:47.649 --> 00:05:49.769 this fire. Look what it can do. And he named 00:05:49.769 --> 00:05:52.149 all of the benefits. And just one of them was 00:05:52.149 --> 00:05:57.269 your kids don't get eaten anymore. But unfortunately, 00:05:57.529 --> 00:06:01.129 the leader of the tribe was like, that's the 00:06:01.129 --> 00:06:03.529 devil. That's dangerous. That's hot. Watch what 00:06:03.529 --> 00:06:06.449 happens when I put my finger in it. See, it burns 00:06:06.449 --> 00:06:10.269 me. You don't want to mess with this. So I had 00:06:10.269 --> 00:06:15.629 a decision to make. Listen to the leader or become 00:06:15.629 --> 00:06:19.399 his new. leader so he grabbed the stick because 00:06:19.399 --> 00:06:21.240 that's all they had in caveman times he drew 00:06:21.240 --> 00:06:24.160 a line in the sand and he said on that side of 00:06:24.160 --> 00:06:27.180 the line your kids keep getting eaten by saber 00:06:27.180 --> 00:06:31.699 -tooth tigers on this side of the line your kids 00:06:31.699 --> 00:06:36.060 are safe yeah so if he if let's say uh was thinking 00:06:36.060 --> 00:06:39.939 about being a new thought leader okay if he went 00:06:39.939 --> 00:06:42.639 and drew a line in the sand and said hey everybody 00:06:42.639 --> 00:06:45.180 that's a chief i'm a chief i want to be a chief 00:06:45.579 --> 00:06:48.399 Anyone want to follow me? Would anyone follow 00:06:48.399 --> 00:06:50.980 him? No. Because he doesn't stand for anything. 00:06:51.180 --> 00:06:55.060 He doesn't have any differentiation. People say, 00:06:55.220 --> 00:06:57.000 oh, well, I've already got a chief. I don't need 00:06:57.000 --> 00:07:00.680 a different chief. So he has to show what's the 00:07:00.680 --> 00:07:04.819 problem with what's going on now and the difference 00:07:04.819 --> 00:07:08.720 on his side. So if you have a podcast, you've 00:07:08.720 --> 00:07:12.259 got to be able to answer a question, solve a 00:07:12.259 --> 00:07:15.620 problem in a different way. I used to host a 00:07:15.620 --> 00:07:18.459 meetup group and ended up becoming a very famous, 00:07:18.519 --> 00:07:21.420 well -known meetup group. One of the top six 00:07:21.420 --> 00:07:26.100 most attended meetups in the world out of 255 00:07:26.100 --> 00:07:30.459 ,000. Why did it become successful? Because I 00:07:30.459 --> 00:07:32.740 drew my line in the sand. I differentiated myself 00:07:32.740 --> 00:07:36.740 every single time. We met every week instead 00:07:36.740 --> 00:07:39.879 of every month or every quarter. So I drew that 00:07:39.879 --> 00:07:43.149 line in the sand like I did. I said, hey, when 00:07:43.149 --> 00:07:45.410 you go to those other meetup groups, it's great. 00:07:46.310 --> 00:07:48.410 You're going to meet people. It's wonderful. 00:07:49.009 --> 00:07:51.050 But I want to show you two differences about 00:07:51.050 --> 00:07:56.129 this meetup group. One, we meet at lunch instead 00:07:56.129 --> 00:07:59.329 of at dinner. When you meet at dinner, you can 00:07:59.329 --> 00:08:01.769 have all the newbies in real estate. This was 00:08:01.769 --> 00:08:04.170 a real estate investing one. You can have all 00:08:04.170 --> 00:08:06.850 the newbies. And so you're going to have like 00:08:06.850 --> 00:08:09.470 70 to 90 percent of the people haven't ever done 00:08:09.470 --> 00:08:13.100 anything. When you come here during lunch, it's 00:08:13.100 --> 00:08:16.040 different. Everybody in here has done a deal. 00:08:16.360 --> 00:08:18.759 So let me ask you, if you've done a deal, at 00:08:18.759 --> 00:08:21.259 least one, that's not your single family residence, 00:08:21.420 --> 00:08:23.639 raise your hand and show us that you're a real 00:08:23.639 --> 00:08:26.819 investor. The whole room raises their hand. And 00:08:26.819 --> 00:08:28.860 I say, that's what happens when you meet for 00:08:28.860 --> 00:08:31.480 a couple of hours in the middle of the day. You 00:08:31.480 --> 00:08:33.559 only are allowed to have the serious people. 00:08:33.879 --> 00:08:36.220 So on that side of the line, you're not with 00:08:36.220 --> 00:08:38.299 serious people. On this side of the line, you're 00:08:38.299 --> 00:08:41.049 with serious people. Another one is the rest 00:08:41.049 --> 00:08:43.669 of them meet once a month or once a quarter. 00:08:44.490 --> 00:08:47.610 And science will show us that it takes you six 00:08:47.610 --> 00:08:51.370 to 13 times to meet people before you're trusting 00:08:51.370 --> 00:08:54.330 them enough to do business with them. So you 00:08:54.330 --> 00:08:57.070 can go to the other meetups. But if it's meeting 00:08:57.070 --> 00:09:00.370 every quarter, you might have to be going for 00:09:00.370 --> 00:09:03.149 three years before you ever do a business with 00:09:03.149 --> 00:09:07.309 somebody in that room. When you come here, we 00:09:07.309 --> 00:09:10.529 meet every week. And so in the next six weeks, 00:09:10.610 --> 00:09:14.389 maybe 13 weeks, you can already be doing business 00:09:14.389 --> 00:09:16.470 with other people in this room. And then I'll 00:09:16.470 --> 00:09:19.450 ask, raise your hand if you've done business 00:09:19.450 --> 00:09:21.649 with somebody else in this room. We get a bunch 00:09:21.649 --> 00:09:23.929 of hands. I say, what was that deal? How much 00:09:23.929 --> 00:09:25.629 did you make? What was that deal? How much did 00:09:25.629 --> 00:09:28.909 you make? And then we differentiate it. If you 00:09:28.909 --> 00:09:30.750 go to the others, it's going to take you forever 00:09:30.750 --> 00:09:33.470 to get to this success. When you come to this 00:09:33.470 --> 00:09:35.950 one, you're going to have this success. So for 00:09:35.950 --> 00:09:39.200 your listener, who's an entrepreneur, They have 00:09:39.200 --> 00:09:41.179 to draw their line in the sand anyway for their 00:09:41.179 --> 00:09:43.159 company. But if they're going to do a thought 00:09:43.159 --> 00:09:45.620 leadership platform, they have to say the other 00:09:45.620 --> 00:09:49.419 podcast missed this thing. This podcast has this 00:09:49.419 --> 00:09:54.279 thing. So it's almost like thinking outside the 00:09:54.279 --> 00:09:56.980 box and doing something no one else is doing. 00:09:57.659 --> 00:10:01.539 And then that's what you help with. Yeah, exactly. 00:10:01.720 --> 00:10:05.419 We figure out how do we show that we're doing 00:10:05.419 --> 00:10:08.320 something different. Yes. Yes. And set them apart 00:10:08.320 --> 00:10:11.559 from anyone else. But also, I believe, Adam, 00:10:11.639 --> 00:10:15.299 that you have other you have an expertise in 00:10:15.299 --> 00:10:17.879 this background. So, you know what other people 00:10:17.879 --> 00:10:21.080 are doing. So interesting enough, if if if the 00:10:21.080 --> 00:10:23.399 individual is trying to do this on their own 00:10:23.399 --> 00:10:27.679 and not really. For example, this is a true story. 00:10:27.779 --> 00:10:32.159 I went on a networking event. I met the founder 00:10:32.159 --> 00:10:37.200 of Vision Pros Live and now I'm on podcast. Never 00:10:37.200 --> 00:10:39.519 been on podcast before. You get what I'm saying? 00:10:39.639 --> 00:10:43.519 So interesting enough is that I have the second 00:10:43.519 --> 00:10:46.120 piece. Right. So for someone like myself, but 00:10:46.120 --> 00:10:49.679 who's never done podcasting before, how do you 00:10:49.679 --> 00:10:51.740 set yourself apart if you've never been a part 00:10:51.740 --> 00:10:55.000 of podcasting at all? One of the things that 00:10:55.000 --> 00:10:57.980 we do is we've got this thing called an avatar 00:10:57.980 --> 00:11:03.100 questionnaire. Yes. So in our avatar questionnaire 00:11:03.100 --> 00:11:06.259 and I can. Actually give access to it to your 00:11:06.259 --> 00:11:09.179 listener if you want. It's a four page thing. 00:11:09.259 --> 00:11:13.320 It takes like usually two hours. So there are 00:11:13.320 --> 00:11:17.100 four pieces. Each piece is about a page. The 00:11:17.100 --> 00:11:20.259 first one, it talks all about the geographic 00:11:20.259 --> 00:11:25.879 of your perfect avatar. So regardless if somebody 00:11:25.879 --> 00:11:29.980 downloads this sheet or not, one thing that they 00:11:29.980 --> 00:11:34.669 can do is they can thoughtfully consider. their 00:11:34.669 --> 00:11:38.169 perfect avatar okay the easiest way to do this 00:11:38.169 --> 00:11:43.750 is to pick only one person yes a lot of people 00:11:43.750 --> 00:11:46.590 when they say avatar they're like somebody who 00:11:46.590 --> 00:11:50.429 makes quote over a hundred thousand dollars or 00:11:50.429 --> 00:11:53.649 they might say somebody who makes between one 00:11:53.649 --> 00:11:56.629 million and two million what is it is it one 00:11:56.629 --> 00:11:59.730 million or is it two million yes okay you know 00:11:59.730 --> 00:12:02.529 is it when you say over a hundred thousand is 00:12:02.529 --> 00:12:06.450 it a hundred and one thousand is it nine billion 00:12:06.450 --> 00:12:09.450 dollars a year like who is your f an avatar you've 00:12:09.450 --> 00:12:12.669 got to pick someone you know and another thing 00:12:12.669 --> 00:12:15.889 that people are like okay so my avatar is somewhere 00:12:15.889 --> 00:12:20.889 like between 35 and like 60. so in that small 00:12:20.889 --> 00:12:25.009 range and it's like no your avatar her name is 00:12:25.009 --> 00:12:29.789 javanka her name is emily her name is andrea 00:12:29.789 --> 00:12:34.710 his name is adam or bob he adam isn't between 00:12:34.710 --> 00:12:40.049 30 and 50. adam's 43. he's specifically 43. oh 00:12:40.049 --> 00:12:43.389 he might have kids no does adam have kids or 00:12:43.389 --> 00:12:46.750 not yes he's got two boys okay so my avatar has 00:12:46.750 --> 00:12:51.470 two boys oh his kids are like maybe in their 00:12:51.470 --> 00:12:56.389 teens or their 20s no no who is your specific 00:12:56.389 --> 00:13:00.000 avatar It's Adam. OK, how old are his kids? 17 00:13:00.000 --> 00:13:03.580 and 13. Perfect. You now know your avatar. And 00:13:03.580 --> 00:13:06.259 so that's the geographic. When we get to the 00:13:06.259 --> 00:13:09.019 geographics, it's like, where do they live? You 00:13:09.019 --> 00:13:12.220 don't say somewhere in North America, you know, 00:13:12.220 --> 00:13:15.899 a primary market in North America, which could 00:13:15.899 --> 00:13:19.840 be L .A. or Boston or Denver or, you know, this 00:13:19.840 --> 00:13:22.840 or that. It's like, where does Adam live? He 00:13:22.840 --> 00:13:26.120 lives in Denver. That's all you need to know. 00:13:26.200 --> 00:13:28.600 It doesn't mean you can't serve somebody who 00:13:28.600 --> 00:13:31.559 is in another city, but your avatar isn't a range 00:13:31.559 --> 00:13:33.820 of people. It's not a range of names. It's not 00:13:33.820 --> 00:13:37.519 a range of, oh, it's any guy or girl or trans 00:13:37.519 --> 00:13:41.740 or this. It's like your person is a person. They 00:13:41.740 --> 00:13:44.320 pick the one thing that your perfect, perfect 00:13:44.320 --> 00:13:46.820 person is. All right. So you think about the 00:13:46.820 --> 00:13:49.919 geographics. Where do they live? The demographics. 00:13:50.220 --> 00:13:53.460 How much money are they making? Their psychographics. 00:13:54.669 --> 00:13:57.289 who is this what keeps them up at night what 00:13:57.289 --> 00:13:59.629 are their goals what's holding them back from 00:13:59.629 --> 00:14:03.190 their goals not oh some of my avatars are like 00:14:03.190 --> 00:14:05.370 this and some are like that no just who is your 00:14:05.370 --> 00:14:10.289 perfect avatar so i i'll say even like cory peterson 00:14:10.289 --> 00:14:15.149 that's my avatar he's my avatar when he was 43 00:14:15.149 --> 00:14:18.330 years old now cory has grown he's already become 00:14:18.330 --> 00:14:22.779 a client of mine so things have changed But him 00:14:22.779 --> 00:14:26.580 as my avatar is the day that I asked him to be 00:14:26.580 --> 00:14:29.159 a client, the day that I said, hey, it's 2019. 00:14:29.419 --> 00:14:32.340 I've got a podcast agency. I can help you take 00:14:32.340 --> 00:14:35.980 off all the hard work. Perfect avatar that day 00:14:35.980 --> 00:14:39.320 and everything that was stressing for him, everything 00:14:39.320 --> 00:14:41.100 that kept him up at night, all of the things 00:14:41.100 --> 00:14:44.580 that was going on in his life is who I want to 00:14:44.580 --> 00:14:47.419 serve. So I might even put a picture of Corey 00:14:47.419 --> 00:14:51.990 Peterson specifically. Yeah. Put it right on 00:14:51.990 --> 00:14:56.289 my on my computer. Yeah. And I will look at it 00:14:56.289 --> 00:14:59.629 and I'll be trying to pour into him. So instead 00:14:59.629 --> 00:15:02.830 of jumping on, this is important as well. Instead 00:15:02.830 --> 00:15:06.269 of jumping on and saying, hey, everybody, it's 00:15:06.269 --> 00:15:08.929 Adam. You know, you're not talking to everybody. 00:15:09.789 --> 00:15:13.110 You're talking to Corey. You might not say Corey, 00:15:13.350 --> 00:15:17.129 but you say, hey, it's good to be here. And I 00:15:17.129 --> 00:15:19.350 bet you are having a good day or whatever you 00:15:19.350 --> 00:15:23.009 would say to. that person if you're worried about 00:15:23.009 --> 00:15:26.789 x y and z not if you guys are worried not if 00:15:26.789 --> 00:15:30.129 all of you or what hey javanka could you tell 00:15:30.129 --> 00:15:33.710 the audience no it's can you tell the listener 00:15:33.710 --> 00:15:37.250 because you only have one listener you only have 00:15:37.250 --> 00:15:40.009 one perfect avatar and if you think about it 00:15:40.009 --> 00:15:43.509 like how many times and it's sad that this doesn't 00:15:43.509 --> 00:15:47.309 happen how many times does your podcast listener 00:15:48.110 --> 00:15:51.289 listen in a whole crowd of people the whole building 00:15:51.289 --> 00:15:53.470 is listening to your podcast at the exact same 00:15:53.470 --> 00:15:56.309 time and so you can they can look around and 00:15:56.309 --> 00:15:59.090 see everybody else no they're having an intimate 00:15:59.090 --> 00:16:01.250 experience with you they've got their headphones 00:16:01.250 --> 00:16:04.250 in they might be at the gym they might be driving 00:16:04.250 --> 00:16:08.830 they might be cooking or cleaning but they are 00:16:08.830 --> 00:16:12.610 with you so stop saying hey everybody or hey 00:16:12.610 --> 00:16:18.470 you guys or hey audience Stop acting like you 00:16:18.470 --> 00:16:22.269 have so many people and just focus on Corey or 00:16:22.269 --> 00:16:27.230 whoever your avatar is. I love that, Adam, because, 00:16:27.309 --> 00:16:30.409 OK, so I'm nerding out and a lot of these things 00:16:30.409 --> 00:16:32.970 are just coming off the top of my head. I am 00:16:32.970 --> 00:16:35.429 a full time real estate agent. And so they speak 00:16:35.429 --> 00:16:39.970 about avatar. Never once did I believe that it 00:16:39.970 --> 00:16:44.259 crossed over into. everything that we truly decide 00:16:44.259 --> 00:16:48.059 to build, right? Brand, entrepreneurship, business. 00:16:48.279 --> 00:16:51.580 And so when you say that and you put it in the 00:16:51.580 --> 00:16:54.700 words of podcasting, I'm like, that makes a lot 00:16:54.700 --> 00:16:58.220 of sense, which makes it a lot personable. And 00:16:58.220 --> 00:17:01.360 it's just you two that are having this conversation 00:17:01.360 --> 00:17:04.759 and yet just another individual that is listening. 00:17:04.900 --> 00:17:09.009 And that is your avatar. that is that that's 00:17:09.009 --> 00:17:11.609 crazy so how did you come up with that of course 00:17:11.609 --> 00:17:15.970 well some of the things that i share i learned 00:17:15.970 --> 00:17:19.089 on my own but most of them i learned along the 00:17:19.089 --> 00:17:23.309 way so it's hard sometimes to really pinpoint 00:17:23.309 --> 00:17:29.509 everything i just i know that if i'm listening 00:17:29.509 --> 00:17:32.789 to somebody's podcast and they're like hey everybody 00:17:32.789 --> 00:17:37.400 i don't think that that person's talking to me. 00:17:37.460 --> 00:17:42.319 My brain immediately thinks that he or she is 00:17:42.319 --> 00:17:44.900 talking to a thousand other people, but nothing 00:17:44.900 --> 00:17:49.440 he's saying is to me. But if he says, hey, I 00:17:49.440 --> 00:17:51.440 want you to know that I know what you're going 00:17:51.440 --> 00:17:54.140 through and I'm going to help you get out of 00:17:54.140 --> 00:17:58.099 this position. I'm like, whoa, he's talking to 00:17:58.099 --> 00:18:00.279 me. OK, I got to listen. I got to pay attention. 00:18:00.700 --> 00:18:04.339 So I feel. A lot more like that person's talking 00:18:04.339 --> 00:18:06.619 to me. So I don't know exactly where I learned 00:18:06.619 --> 00:18:09.380 it, but I had a podcast that I started years 00:18:09.380 --> 00:18:13.720 ago and I sold it in 2019. And this podcast, 00:18:14.079 --> 00:18:17.920 I recall a lot of listeners. It was a very well 00:18:17.920 --> 00:18:20.119 -known podcast in the real estate space. We were 00:18:20.119 --> 00:18:22.680 one of the top ones at the time. So almost everybody 00:18:22.680 --> 00:18:25.279 who listened to real estate podcasts listened 00:18:25.279 --> 00:18:28.109 to me as well. They listened to a few. There 00:18:28.109 --> 00:18:30.609 wasn't very many back then. So I didn't have 00:18:30.609 --> 00:18:32.970 a lot of competition, but everybody knew who 00:18:32.970 --> 00:18:38.190 I was. And when they listened to the show, something 00:18:38.190 --> 00:18:42.210 that was extremely common was them telling me 00:18:42.210 --> 00:18:45.250 that they felt like I was talking just to them. 00:18:46.369 --> 00:18:51.190 And I may have been doing this naturally or I 00:18:51.190 --> 00:18:53.390 don't know where I picked it up at the time. 00:18:53.650 --> 00:18:57.230 But after selling that podcast. for a good amount 00:18:57.230 --> 00:18:59.650 of money to another podcast host that wanted 00:18:59.650 --> 00:19:05.630 to uh take it on i thought about everything that 00:19:05.630 --> 00:19:08.369 i did a little bit different i listened to my 00:19:08.369 --> 00:19:10.269 podcast and listened to other people's podcasts 00:19:10.269 --> 00:19:13.369 and i noticed that when other people had their 00:19:13.369 --> 00:19:16.630 shows they were they were trying to act like 00:19:16.630 --> 00:19:19.210 they were talking to a million people or whatever 00:19:19.210 --> 00:19:22.730 and and i think some of that is the ego hey i'm 00:19:22.730 --> 00:19:25.890 so famous because i got a podcast and so it's 00:19:25.890 --> 00:19:28.470 not just one person you have to think you to 00:19:28.470 --> 00:19:30.809 the listener you have to know that it's not just 00:19:30.809 --> 00:19:34.809 you because i'm so famous and when you're worrying 00:19:34.809 --> 00:19:37.650 about yourself you can't really serve your avatar 00:19:37.650 --> 00:19:41.009 you can't really support your avatar so you have 00:19:41.009 --> 00:19:42.730 to just switch it and just talk to that person 00:19:42.730 --> 00:19:46.549 directly like a person another takeaway here 00:19:46.549 --> 00:19:51.079 is When in this conversation have I ever sounded 00:19:51.079 --> 00:19:53.720 like I was the valedictorian speaking from a 00:19:53.720 --> 00:19:57.019 stage? Hey, everybody, I need you to know this 00:19:57.019 --> 00:20:01.180 and this and this. I just talk to the listener 00:20:01.180 --> 00:20:05.259 directly. Yes. And I hear that on other things. 00:20:05.299 --> 00:20:07.160 And it's like, OK, well, if you're talking as 00:20:07.160 --> 00:20:09.460 a valedictorian, if you're talking as like the 00:20:09.460 --> 00:20:12.180 smartest person ever or acting like you're so 00:20:12.180 --> 00:20:15.000 famous, you're going to miss the mark on connecting 00:20:15.000 --> 00:20:19.380 with your avatar. Yes. Yes. And you know, what's 00:20:19.380 --> 00:20:23.940 interesting is that goes back to the trust that 00:20:23.940 --> 00:20:26.319 you spoke about, which is on the third tier, 00:20:26.500 --> 00:20:28.839 is that people want to trust that you're speaking 00:20:28.839 --> 00:20:31.960 to them. People want to trust that you have their 00:20:31.960 --> 00:20:35.420 best interest at heart. And as I connect all 00:20:35.420 --> 00:20:38.440 of this together, Adam, I'm realizing that if 00:20:38.440 --> 00:20:41.440 you're speaking to your avatar and the listener 00:20:41.440 --> 00:20:45.140 is feeling that same trust, I believe that they 00:20:45.140 --> 00:20:47.930 would continue to keep hearing you. which in 00:20:47.930 --> 00:20:53.750 turn is the goal of you setting podcasting to 00:20:53.750 --> 00:20:56.630 a 1%. You know what I mean? I think that that's 00:20:56.630 --> 00:20:59.509 pretty much key to it. I love that. With that 00:20:59.509 --> 00:21:03.869 being said, I also think of podcasting like eavesdropping. 00:21:04.410 --> 00:21:06.650 It's like eavesdropping into a conversation. 00:21:07.049 --> 00:21:10.329 Have you thought about it like that before? Yeah, 00:21:10.369 --> 00:21:13.069 a lot of people say if you're a podcast listener, 00:21:13.170 --> 00:21:16.630 sometimes you're a fly on the wall. Okay. for 00:21:16.630 --> 00:21:20.390 for you know the the host and the and the guest 00:21:20.390 --> 00:21:22.950 having their conversation so you can kind of 00:21:22.950 --> 00:21:25.730 learn and grow from what they're sharing yeah 00:21:26.599 --> 00:21:29.839 I it's yes, because I sit here and I'm just and 00:21:29.839 --> 00:21:32.799 I'm speaking to you and I'm like, if if anyone 00:21:32.799 --> 00:21:35.240 could hear this, you know, who who would love 00:21:35.240 --> 00:21:38.400 to hear this? So I know that I didn't ask about 00:21:38.400 --> 00:21:41.500 your vision, which is Vision Pros Live. And that's 00:21:41.500 --> 00:21:44.160 the goal of asking about your vision. But I feel 00:21:44.160 --> 00:21:47.319 like there's so much passion in you, Adam, that 00:21:47.319 --> 00:21:50.740 that it's interesting how you sold a podcast 00:21:50.740 --> 00:21:53.339 and now you want to help others get to where 00:21:53.339 --> 00:21:56.779 you were. And now I just want to ask you. what 00:21:56.779 --> 00:22:00.900 are the greatest joys of what you do i try to 00:22:00.900 --> 00:22:03.420 honestly make the greatest joys not about work 00:22:03.420 --> 00:22:07.579 if i'm honest um you know like being healthy 00:22:07.579 --> 00:22:11.160 and fit uh being having good relationships with 00:22:11.160 --> 00:22:15.000 their kids so my vision really i will share it 00:22:15.000 --> 00:22:20.200 my vision is to spend time with my kids and growing 00:22:20.200 --> 00:22:24.619 memories and to have a business that allows me 00:22:24.619 --> 00:22:29.369 to do that And so my greatest joy is having my 00:22:29.369 --> 00:22:32.009 companies. And one of them, I work 30 minutes 00:22:32.009 --> 00:22:35.089 every other week. The other one, I work maybe 00:22:35.089 --> 00:22:37.829 four hours a week. And the new one, maybe 20. 00:22:38.029 --> 00:22:41.829 But we're going to get it to a place where we 00:22:41.829 --> 00:22:44.970 can grow it and have assistant coaches and I 00:22:44.970 --> 00:22:47.269 can pull back to four hours a week in that one. 00:22:47.670 --> 00:22:51.349 So to answer your question, based on vision and 00:22:51.349 --> 00:22:53.930 based on, you know, what I love and what keeps 00:22:53.930 --> 00:22:58.890 me going. It is focusing on the things that are 00:22:58.890 --> 00:23:01.150 truly important and not letting the business 00:23:01.150 --> 00:23:04.089 get in the way. How long did it take you to get 00:23:04.089 --> 00:23:09.349 to that point? It took a lot of years. I I'm 00:23:09.349 --> 00:23:13.609 an entrepreneur who started in 2005 with a real 00:23:13.609 --> 00:23:17.769 estate investing and I started having my own 00:23:17.769 --> 00:23:19.950 companies at that time. So I've got an 18 year 00:23:19.950 --> 00:23:25.200 company. I've got a 20 year company. And I made 00:23:25.200 --> 00:23:28.940 tons of mistakes for a long, long time. I think 00:23:28.940 --> 00:23:37.720 it took me until 2018 or 2019 to get to a place 00:23:37.720 --> 00:23:41.319 where instead of working 120 hours in a week, 00:23:41.460 --> 00:23:47.640 I was working four hours in a week. And one of 00:23:47.640 --> 00:23:50.319 the things that gets you there or your listener 00:23:50.319 --> 00:23:56.500 there is. to hire, like maybe start with a virtual 00:23:56.500 --> 00:24:00.359 assistant as fast as you can so that they can 00:24:00.359 --> 00:24:03.039 take over some of the administrative stuff. So 00:24:03.039 --> 00:24:05.599 you're more likely to have the time and energy 00:24:05.599 --> 00:24:08.420 to work on the business and think about the business 00:24:08.420 --> 00:24:12.339 and plan where it's going to go and let somebody 00:24:12.339 --> 00:24:16.680 else handle the hard little details that are 00:24:16.680 --> 00:24:21.430 not worth your time. So I was scared because 00:24:21.430 --> 00:24:26.250 I was making maybe 60 ,000 a year. And I was 00:24:26.250 --> 00:24:28.609 by myself and I was already working over 100 00:24:28.609 --> 00:24:31.750 hours in a week. And people kept saying I needed 00:24:31.750 --> 00:24:35.589 a VA, a virtual assistant. I didn't even know 00:24:35.589 --> 00:24:38.170 how I could train a VA. I didn't even think I 00:24:38.170 --> 00:24:40.910 had time to do anything with a VA. And I didn't 00:24:40.910 --> 00:24:43.819 feel like I had money because. I think $60 ,000 00:24:43.819 --> 00:24:46.119 is like barely scraping by. You make like five 00:24:46.119 --> 00:24:48.500 grand a month and you've got cars and bills and 00:24:48.500 --> 00:24:52.859 kids and everything else, taxes. And so I was 00:24:52.859 --> 00:24:55.299 thinking to myself, no, I can't do that. But 00:24:55.299 --> 00:24:58.960 I ended up doing it anyway. And now I have 37 00:24:58.960 --> 00:25:03.660 virtual assistants and I work barely at all. 00:25:03.980 --> 00:25:05.920 Thank you for being here today. I'm really happy 00:25:05.920 --> 00:25:08.140 that you tuned in to Vision Pros Live. I'm looking 00:25:08.140 --> 00:25:11.400 forward to seeing your reactions as these episodes 00:25:11.400 --> 00:25:13.180 continue to move forward. This is going to get 00:25:13.180 --> 00:25:15.819 more and more fun. We'll have more and more engagement 00:25:15.819 --> 00:25:17.900 as well. We'll invite people to participate in 00:25:17.900 --> 00:25:20.079 the show. And thank you for giving us your time 00:25:20.079 --> 00:25:22.339 and attention. Have an excellent time building 00:25:22.339 --> 00:25:24.680 out your vision and becoming a vision pro yourself.