WEBVTT 00:00:00.000 --> 00:00:03.240 Tell me about your vision. So I was working in 00:00:03.240 --> 00:00:05.679 a rehab and I was noticing all the things that 00:00:05.679 --> 00:00:08.259 were wrong. I noticed that all the staff were 00:00:08.259 --> 00:00:11.880 underpaid, overworked, and the owner pulled up 00:00:11.880 --> 00:00:14.820 in a Bugatti. And the running joke became how 00:00:14.820 --> 00:00:17.760 many red bottom shoes does his wife own when 00:00:17.760 --> 00:00:20.219 I can't pay my rent? Every month I'm in the hole 00:00:20.219 --> 00:00:23.780 at least once in the negative. And we counted 00:00:23.780 --> 00:00:27.120 it. She had 43 pairs of red bottom shoes. So 00:00:27.120 --> 00:00:29.600 I started thinking. It's not working for the 00:00:29.600 --> 00:00:31.940 clients. It's working for the owner, right? The 00:00:31.940 --> 00:00:33.619 clients keep coming back. I'm like, what are 00:00:33.619 --> 00:00:36.340 we missing? And I started to create a program 00:00:36.340 --> 00:00:39.359 of what we were missing, which is how Sober on 00:00:39.359 --> 00:00:42.780 Demand was born. It's tailored individual therapy 00:00:42.780 --> 00:00:45.179 to each client. It's not a cookie cutter program 00:00:45.179 --> 00:00:48.399 where you run group to group and hope you figure 00:00:48.399 --> 00:00:51.619 it out and then go home and go right back to 00:00:51.619 --> 00:00:53.619 doing what you were doing. So that's what my 00:00:53.619 --> 00:00:56.640 vision was, is to change how we do treatment, 00:00:56.799 --> 00:00:59.700 how we. treat the individual that needs the help 00:00:59.700 --> 00:01:02.280 and how we treat the professional. So all of 00:01:02.280 --> 00:01:05.340 my staff are well -paid. All of my clients love 00:01:05.340 --> 00:01:07.560 what we do. It's, you know, white glove service 00:01:07.560 --> 00:01:10.359 where we can offer one -on -one individual care 00:01:10.359 --> 00:01:13.019 as opposed to just, you know, being dumped in 00:01:13.019 --> 00:01:14.980 a group somewhere. And that's what I wanted. 00:01:15.040 --> 00:01:19.560 I wanted both sides to win. I love that. I love 00:01:19.560 --> 00:01:22.840 that. So it's crazy. Again, my mind is about 00:01:22.840 --> 00:01:29.000 to start going. When? An individual is sent to 00:01:29.000 --> 00:01:33.680 a rehabilitation center. I found in the profession 00:01:33.680 --> 00:01:37.159 that I was in that it was a consistent, constant 00:01:37.159 --> 00:01:41.420 return. You know, it was, it just didn't seem 00:01:41.420 --> 00:01:44.000 like, for lack of better words, that it stuck, 00:01:44.379 --> 00:01:46.420 right? And they got back in the same situation. 00:01:46.459 --> 00:01:50.140 So you saying that you're doing that one -on 00:01:50.140 --> 00:01:53.879 -one, I'm smiling, I have goosebumps, I'm excited 00:01:53.879 --> 00:01:57.430 because... It is not a one size fits all. This 00:01:57.430 --> 00:01:59.730 is not that's not a hat service. You know what 00:01:59.730 --> 00:02:02.530 I mean? Like it's not a T -shirt service. This 00:02:02.530 --> 00:02:07.409 is a this is a one on one. And so I am super 00:02:07.409 --> 00:02:10.750 stoked that you figured that out. And of course, 00:02:10.750 --> 00:02:13.270 there's statistics and everything. But when you 00:02:13.270 --> 00:02:17.810 started this, did you have what were some of 00:02:17.810 --> 00:02:20.729 your concerns or your thoughts about it? Well, 00:02:20.849 --> 00:02:23.319 at first I was like, is this legal? can we do 00:02:23.319 --> 00:02:26.939 this you know am i am i okay to do this and found 00:02:26.939 --> 00:02:30.360 out yeah there's this is legal um then it was 00:02:30.360 --> 00:02:32.960 would people really want this because it's new 00:02:32.960 --> 00:02:34.860 they don't know what this is it's an alternative 00:02:34.860 --> 00:02:38.939 to traditional treatment and we got our first 00:02:38.939 --> 00:02:41.400 couple clients and we got a success and i thought 00:02:41.400 --> 00:02:46.639 wow our success rate is really good so i started 00:02:47.500 --> 00:02:49.599 From there, from the concern of, you know, can 00:02:49.599 --> 00:02:51.960 we do it? Will it work? Then it became, we're 00:02:51.960 --> 00:02:53.680 not going to take everybody. We're only going 00:02:53.680 --> 00:02:56.780 to take the clients that want the help that we 00:02:56.780 --> 00:02:59.120 know we can help. The rest of them will refer 00:02:59.120 --> 00:03:02.020 out. So we quickly did that. So we separated 00:03:02.020 --> 00:03:04.719 ourselves from, you know, we're not doing sex 00:03:04.719 --> 00:03:06.659 addiction. We're doing drug and alcohol. We're 00:03:06.659 --> 00:03:08.419 doing mental health. We're doing tech addiction. 00:03:08.719 --> 00:03:12.099 So we kind of differentiated. And then I said, 00:03:12.139 --> 00:03:13.979 I want to work with executives and celebrities. 00:03:14.219 --> 00:03:17.300 I don't do a lot of younger kids. I do, you know, 00:03:17.319 --> 00:03:20.680 35 and up. They've already been around the block. 00:03:20.860 --> 00:03:22.360 They've been to treatment two or three times. 00:03:22.539 --> 00:03:24.740 They know it didn't work. They want to make the 00:03:24.740 --> 00:03:27.080 change. And they're coming to us because they're 00:03:27.080 --> 00:03:29.159 exhausted. You know, they're working. We're trying 00:03:29.159 --> 00:03:32.180 to manage kids, a household, usually a husband 00:03:32.180 --> 00:03:35.500 or a wife, and everything's falling apart. But 00:03:35.500 --> 00:03:38.460 they're ready to commit. That's the difference. 00:03:39.050 --> 00:03:41.530 So, you know, your 21 year old who mom and dad 00:03:41.530 --> 00:03:44.490 pay for may be a better client for treatment 00:03:44.490 --> 00:03:49.189 than what we do, because the 21 year old isn't 00:03:49.189 --> 00:03:50.610 ready. You know, they want to party. They want 00:03:50.610 --> 00:03:52.009 to have fun. They want to do all the things. 00:03:52.629 --> 00:03:55.310 My clientele are done, have done the things and 00:03:55.310 --> 00:03:58.590 they say, I'm exhausted. Help. And then we do, 00:03:58.629 --> 00:04:00.830 I have a five day executive reset where I get 00:04:00.830 --> 00:04:03.650 in and I do trauma with them. I do some memory 00:04:03.650 --> 00:04:06.349 reconstruction therapy, some CBT, some performance 00:04:06.349 --> 00:04:09.770 coaching. And we sort of reconstructure how they 00:04:09.770 --> 00:04:11.710 live their life. And when I leave, they have 00:04:11.710 --> 00:04:13.909 a whole new blueprint of what they're going to 00:04:13.909 --> 00:04:15.810 do. And it's completely different than anything 00:04:15.810 --> 00:04:18.629 on the market. And they love it. And it's super 00:04:18.629 --> 00:04:20.870 successful. So I have a lot of women lately. 00:04:21.129 --> 00:04:23.170 I think we've had four of those back to back 00:04:23.170 --> 00:04:27.009 that said, hey, I'm done. I'm burnt. You know, 00:04:27.029 --> 00:04:30.290 I'm 45. I'm drinking. I'm exhausted. How do I 00:04:30.290 --> 00:04:32.870 fix it? And then I come in in five days and they 00:04:32.870 --> 00:04:35.290 have a whole new set of tools and they're like 00:04:35.290 --> 00:04:37.769 gangbusters. This is what I'm going to do. And 00:04:37.769 --> 00:04:40.589 they're all successful. So that's our niche market. 00:04:40.709 --> 00:04:42.629 That's what we specialize in. And we do it really, 00:04:42.689 --> 00:04:46.350 really well. You know, I had a conversation with 00:04:46.350 --> 00:04:51.069 another individual who was a guest who focused 00:04:51.069 --> 00:04:56.399 on. the c -suite individuals and and if i may 00:04:56.399 --> 00:04:59.100 say they spoke about love they were like a matchmaker 00:04:59.100 --> 00:05:03.240 kind of thing and i i i roll into this because 00:05:04.079 --> 00:05:07.379 I know that there was some discussion about their 00:05:07.379 --> 00:05:11.420 extracurricular activities, which then resulted 00:05:11.420 --> 00:05:15.180 in divorce, children not liking them, losing 00:05:15.180 --> 00:05:18.279 a lot of what they have. And so when I hear you 00:05:18.279 --> 00:05:21.319 say that they're of a certain age, they're exhausted. 00:05:21.579 --> 00:05:25.560 I'm thinking C -suite. I'm thinking respectfully 00:05:25.560 --> 00:05:28.660 stating family destruction possibility. And at 00:05:28.660 --> 00:05:32.589 this point, they are like. Yo, and now this is 00:05:32.589 --> 00:05:36.509 a private situation. I need Dr. Estes and the 00:05:36.509 --> 00:05:39.850 Sober On Demand team to come to me because now 00:05:39.850 --> 00:05:43.649 I'm at my wit's end. I just went there. We actually 00:05:43.649 --> 00:05:46.350 get referrals from matchmakers because the C 00:05:46.350 --> 00:05:48.370 -suite executive comes to them and says, you 00:05:48.370 --> 00:05:50.589 know, I have two failed marriages. I'm really 00:05:50.589 --> 00:05:53.610 good in business. I built this brand and I can't 00:05:53.610 --> 00:05:55.850 find the partner. And then the matchmaker goes, 00:05:55.990 --> 00:05:59.269 well, you can't drink at this level. You know, 00:05:59.290 --> 00:06:01.750 here's the problem. But that's out of their wheelhouse. 00:06:01.850 --> 00:06:04.149 So they call us and we come in and we do an evaluation. 00:06:04.250 --> 00:06:07.490 We say, OK, the matchmaker can help you find 00:06:07.490 --> 00:06:10.490 your person, but you've got to be sober. You 00:06:10.490 --> 00:06:13.949 can't show up, you know, drinking at noon on 00:06:13.949 --> 00:06:17.509 a Tuesday and expect this amazing person to be 00:06:17.509 --> 00:06:19.750 in your life and stay there. So then we get them 00:06:19.750 --> 00:06:21.569 sober and then they're ready for the matchmaker. 00:06:21.750 --> 00:06:23.509 So we've done that a couple of times, which has 00:06:23.509 --> 00:06:26.089 been really neat. That's crazy because that's 00:06:26.089 --> 00:06:27.930 where my mind went, doctor. I was like, man, 00:06:28.129 --> 00:06:31.670 this sounds so familiar. But it's very interesting 00:06:31.670 --> 00:06:35.290 because even starting off as an entrepreneur, 00:06:35.410 --> 00:06:40.110 not ever, not yet reaching that C -suite or as 00:06:40.110 --> 00:06:42.649 a business owner, even in a corporate, you don't 00:06:42.649 --> 00:06:46.389 realize how, I guess maybe how fast it's moving, 00:06:46.509 --> 00:06:48.790 how things are going. And then before you know 00:06:48.790 --> 00:06:51.490 it, you're at this certain age where life is 00:06:51.490 --> 00:06:54.519 like. Something something needs to change, you 00:06:54.519 --> 00:06:57.040 know, and at that point, it's either the career 00:06:57.040 --> 00:07:00.980 or it's it's me. And so when you do CBT, which 00:07:00.980 --> 00:07:04.860 is cognitive behavior therapy, correct. What 00:07:04.860 --> 00:07:10.579 is their aha moments? So usually it's here's 00:07:10.579 --> 00:07:12.740 my goal, just like business. Here's what I want. 00:07:13.480 --> 00:07:16.079 But here's where I'm going to get there. And 00:07:16.079 --> 00:07:17.519 when I can show them you're going the opposite 00:07:17.519 --> 00:07:20.019 direction of your goal and I do it in business 00:07:20.019 --> 00:07:23.170 terms, then they go. That makes sense, right? 00:07:24.490 --> 00:07:27.029 Let's say you want to make a million dollars. 00:07:27.490 --> 00:07:29.610 Perfect. And I'll ask them, okay, you're a C 00:07:29.610 --> 00:07:31.389 -suite. How do we do it? And they know, well, 00:07:31.430 --> 00:07:32.930 we're going to do this, this, this, this, and 00:07:32.930 --> 00:07:34.350 this. We're going to remove this, this, this, 00:07:34.410 --> 00:07:36.810 and this. And boom, it's going to happen in six 00:07:36.810 --> 00:07:39.829 months, a year, whatever. Perfect. What do you 00:07:39.829 --> 00:07:42.370 want? Well, I want a partner. I want a family. 00:07:42.550 --> 00:07:44.410 I want this, this, this, and this. Excellent. 00:07:44.509 --> 00:07:46.110 How are you going to do it? And then they look 00:07:46.110 --> 00:07:51.339 at me. And then I say, well, run it like a business. 00:07:51.500 --> 00:07:53.339 And they go, well, OK, technically, I'd have 00:07:53.339 --> 00:07:56.279 to stop drinking, right, or using drugs. Then 00:07:56.279 --> 00:07:58.040 I would have to do this. Then I want to take 00:07:58.040 --> 00:07:59.920 care of my health. And they give me the blueprint. 00:08:00.560 --> 00:08:02.620 And I say, that's what we're going to do. So 00:08:02.620 --> 00:08:05.480 they create the blueprint. And then I say, I'm 00:08:05.480 --> 00:08:08.079 just here to help you facilitate the blueprint. 00:08:08.279 --> 00:08:10.240 I'm like your business coach, right? You came 00:08:10.240 --> 00:08:11.819 to me and said, I want to make a million dollars. 00:08:12.040 --> 00:08:13.819 I would say, how do we do it? You would tell 00:08:13.819 --> 00:08:16.199 me. And then I would say, let's go, right? I'm 00:08:16.199 --> 00:08:18.019 on board. We're going to make it happen. and 00:08:18.019 --> 00:08:20.079 you wouldn't think twice you would go we're going 00:08:20.079 --> 00:08:22.220 to do the same thing with your life so when i 00:08:22.220 --> 00:08:24.379 shift that for them and make them think it's 00:08:24.379 --> 00:08:26.759 a business decision they get behind the wheel 00:08:26.759 --> 00:08:29.279 of the bus and they drive the bus now we're going 00:08:29.279 --> 00:08:31.480 so we're going to do this this and this and then 00:08:31.480 --> 00:08:33.960 they'll call me every day how's it going how 00:08:33.960 --> 00:08:35.740 did your plan go because they'll say what they 00:08:35.740 --> 00:08:38.860 need some of them will do aa and na some of them 00:08:38.860 --> 00:08:41.879 won't some of them find fitness you know if you're 00:08:41.879 --> 00:08:43.820 drinking and doing all those drugs you're not 00:08:43.820 --> 00:08:46.210 working out you're not eating well And they're 00:08:46.210 --> 00:08:48.570 telling me, you know, I want to attract the person 00:08:48.570 --> 00:08:50.870 who works out, who looks good, who feels good. 00:08:50.950 --> 00:08:53.509 And I'm saying, well, you have to do those things 00:08:53.509 --> 00:08:56.730 to attract that person. You know, if you like 00:08:56.730 --> 00:08:59.029 yoga, you go to yoga. Guess what? You're going 00:08:59.029 --> 00:09:02.149 to find someone who likes yoga, right? Like I 00:09:02.149 --> 00:09:04.590 hate to golf. I can't date anybody who golfs. 00:09:04.590 --> 00:09:06.370 I'm not golfing. I'm not interested. I don't 00:09:06.370 --> 00:09:09.330 want to learn. I don't care. So guess what? Because 00:09:09.330 --> 00:09:11.370 of that, I'm not going to attract a golfer. It's 00:09:11.370 --> 00:09:13.649 very simple. And when I explain it to them, they 00:09:13.649 --> 00:09:17.169 go. Wow, that's that easy. But then they have 00:09:17.169 --> 00:09:19.870 to do the work, the action step of actually getting 00:09:19.870 --> 00:09:22.750 behind it and going, OK, now I want to drink. 00:09:22.850 --> 00:09:25.389 But Kelly said I have to go to the gym. So I'm 00:09:25.389 --> 00:09:27.809 going to go to the gym and then I have an appointment 00:09:27.809 --> 00:09:30.070 with her and then I have to do this. And they 00:09:30.070 --> 00:09:32.070 have all these things and they say, OK, drinking 00:09:32.070 --> 00:09:35.350 will ruin all of that. And then how do I how 00:09:35.350 --> 00:09:39.129 do I behave? So it's a process. And once I get 00:09:39.129 --> 00:09:43.879 them thinking in that process and. I give them 00:09:43.879 --> 00:09:45.799 factual information, like Harvard did a study, 00:09:45.899 --> 00:09:48.639 and they said it takes 32 days to change a habit. 00:09:48.980 --> 00:09:51.500 Whatever you want. It changes the neural pathway 00:09:51.500 --> 00:09:54.299 in your brain. If I can get you for 32 days, 00:09:54.379 --> 00:09:57.000 instead of grabbing alcohol after work to go 00:09:57.000 --> 00:09:59.519 to the gym, or go to a yoga class, or go for 00:09:59.519 --> 00:10:02.440 a walk with friends, 32 days from now, your brain 00:10:02.440 --> 00:10:04.940 is going to go, oh, 4 o 'clock, time for my walk. 00:10:05.340 --> 00:10:07.980 Not, oh, 4 o 'clock, time for my bottle of wine. 00:10:08.139 --> 00:10:11.330 Your brain will tell you what you're doing. And 00:10:11.330 --> 00:10:14.429 then from there, it just keeps going. So that's 00:10:14.429 --> 00:10:17.710 what I do in a nutshell. I love it. I love it. 00:10:17.730 --> 00:10:19.850 And it's so funny because I find myself looking 00:10:19.850 --> 00:10:22.850 at myself cheesing, but I'm excited about it. 00:10:22.909 --> 00:10:26.389 And I believe that I was definitely when I was 00:10:26.389 --> 00:10:28.350 in the field of mental health and substance abuse, 00:10:28.450 --> 00:10:30.830 I was actually working with those that were positive 00:10:30.830 --> 00:10:35.330 for HIV AIDS. And so that was even a more struggle 00:10:35.330 --> 00:10:37.850 and not being able to help them the way that 00:10:37.850 --> 00:10:40.620 you're helping them, Dr. Estes. It was just like 00:10:40.620 --> 00:10:43.820 I said, I could just listen if they could grasp 00:10:43.820 --> 00:10:46.179 it. And they were on the younger side. But if 00:10:46.179 --> 00:10:49.019 they could just grasp the understanding of the 00:10:49.019 --> 00:10:51.559 effects that this could have on you and your 00:10:51.559 --> 00:10:55.840 future 40 -year -old self or, you know, 50 -year 00:10:55.840 --> 00:10:59.190 -old self where everything just. Seems like time 00:10:59.190 --> 00:11:02.549 is wasted, right? And then you don't have what 00:11:02.549 --> 00:11:05.330 you need in order to get through. I really, really, 00:11:05.409 --> 00:11:09.210 really am super excited about what you do because 00:11:09.210 --> 00:11:14.110 I actually have this random question. So it's 00:11:14.110 --> 00:11:17.710 based off of television and the life that the 00:11:17.710 --> 00:11:21.590 C -suite life looks like. And they often have 00:11:21.590 --> 00:11:26.399 liquor in their office. From what we know, right, 00:11:26.539 --> 00:11:29.519 from the going down, you know, probably the B 00:11:29.519 --> 00:11:33.320 -suite, we won't be up there. We're not allowed 00:11:33.320 --> 00:11:38.139 to drink on the job. In a different world, that 00:11:38.139 --> 00:11:40.940 does happen. So how does that how do we change 00:11:40.940 --> 00:11:43.679 that for those that really realize like that's 00:11:43.679 --> 00:11:46.340 not acceptable or what it could lead you into? 00:11:46.440 --> 00:11:48.700 I know that's random, though. That's not random. 00:11:48.860 --> 00:11:52.570 So the C -suite has a lot of cocaine. And alcohol. 00:11:52.649 --> 00:11:55.590 Those are their go to, you know, you have the 00:11:55.590 --> 00:11:57.570 cocaine to keep going and you have the alcohol 00:11:57.570 --> 00:12:00.309 to celebrate that you've been keeping to keeping 00:12:00.309 --> 00:12:03.690 going. Right. So it's this combination. So when 00:12:03.690 --> 00:12:06.590 I work with C -suite, I ask them, what's your 00:12:06.590 --> 00:12:08.830 goal? What do you want to what do you want to 00:12:08.830 --> 00:12:12.450 do? And is alcohol helping you or harming you? 00:12:12.529 --> 00:12:14.830 That's my question. And they say, well, it's 00:12:14.830 --> 00:12:17.529 neither. And I say, well, is it really neither? 00:12:17.809 --> 00:12:19.970 I mean, if you're having a drink at noon, then 00:12:19.970 --> 00:12:22.149 you're having a drink at four, then you're coming 00:12:22.149 --> 00:12:24.029 home and you're downing a bottle of wine. Do 00:12:24.029 --> 00:12:25.590 you know what your kids are doing? Do you know 00:12:25.590 --> 00:12:27.850 where they are? Do you even know where your partner 00:12:27.850 --> 00:12:30.149 is? You care. You know, what's what's going on? 00:12:30.730 --> 00:12:33.210 And then when I ask the hard questions, they 00:12:33.210 --> 00:12:35.370 stop and they say, well, you know, alcohol is 00:12:35.370 --> 00:12:37.970 part of the C -suite culture. And I say, sure, 00:12:38.070 --> 00:12:41.700 but. Not always. I said, you don't have to drink. 00:12:41.740 --> 00:12:43.559 You don't have to be part of that environment. 00:12:43.720 --> 00:12:45.980 You can still go to the parties and you can have 00:12:45.980 --> 00:12:48.620 a non -alcoholic beverage. And you'll be surprised 00:12:48.620 --> 00:12:51.759 when you tell people you're not drinking. All 00:12:51.759 --> 00:12:53.899 of a sudden they go, you know what? I'm not drinking 00:12:53.899 --> 00:12:58.299 either. So like there's dry January and I'll 00:12:58.299 --> 00:13:00.120 tell them, you know, dry January doesn't have 00:13:00.120 --> 00:13:03.059 to be just January. Or you tell everybody, you 00:13:03.059 --> 00:13:06.080 know, I'm I'm on a diet. I'm not drinking or 00:13:06.080 --> 00:13:08.870 I have a medical condition. I'm not doing alcohol. 00:13:09.330 --> 00:13:12.269 Whatever it is you need to say, medical condition 00:13:12.269 --> 00:13:15.029 usually kind of stops everybody from going, yeah, 00:13:15.070 --> 00:13:17.009 but you can have one with us. Now, I've got a 00:13:17.009 --> 00:13:18.750 medical issue right now that I'm going through. 00:13:19.009 --> 00:13:21.049 I can't have alcohol. And the person goes, oh, 00:13:21.070 --> 00:13:22.690 my God, I wonder if I have that medical condition. 00:13:23.090 --> 00:13:25.269 And then they stop drinking. And the next thing 00:13:25.269 --> 00:13:27.610 you know, all these people that were drinking, 00:13:27.850 --> 00:13:31.529 you know, out of 10 people to stop. Then the 00:13:31.529 --> 00:13:34.389 third person goes, well, what am I doing? You 00:13:34.389 --> 00:13:35.769 know, and then someone goes, you guys are having 00:13:35.769 --> 00:13:38.289 way more fun. I'm going to quit. And next thing 00:13:38.289 --> 00:13:41.070 you know, out of 10, you might have eight that 00:13:41.070 --> 00:13:42.629 don't drink anymore. And then you have the two 00:13:42.629 --> 00:13:44.769 that are just like, we're not doing that because 00:13:44.769 --> 00:13:47.090 they've decided this is what they want to do. 00:13:47.470 --> 00:13:49.769 And then those eight are kind of flourishing 00:13:49.769 --> 00:13:52.429 and they're doing better statistically. And the 00:13:52.429 --> 00:13:54.250 two that aren't are going, wow, your numbers 00:13:54.250 --> 00:13:56.250 are better. Your stats are better. You're running 00:13:56.250 --> 00:13:58.730 your team better. I wonder if the alcohol is 00:13:58.730 --> 00:14:01.090 the problem. And then they usually get on board, 00:14:01.169 --> 00:14:04.110 too. So it's a process, but it always starts 00:14:04.110 --> 00:14:06.629 with one person going, I'm done. I don't need 00:14:06.629 --> 00:14:10.129 this. And that's it's it's it's I'm so glad you 00:14:10.129 --> 00:14:12.610 said that it's not random and how you mentioned 00:14:12.610 --> 00:14:16.250 it, because I tell you, it's it's it's OK to 00:14:16.250 --> 00:14:19.669 not drink. I must admit that I am or confess 00:14:19.669 --> 00:14:22.590 and be transparent. I'm four years sober, March 00:14:22.590 --> 00:14:26.070 6th. And so I'm super excited. But the clarity 00:14:26.070 --> 00:14:30.490 that I that that is had that occurs once you're 00:14:30.490 --> 00:14:35.090 done, you know, doing that is is amazing. The 00:14:35.090 --> 00:14:37.590 thought process in which you have to go through 00:14:37.590 --> 00:14:40.570 in order to get through is like, whoa, you really, 00:14:40.649 --> 00:14:44.730 truly need someone to help you manage those thoughts 00:14:44.730 --> 00:14:47.429 in order to stay sober. But I love how you said 00:14:47.429 --> 00:14:49.509 it only starts with one person. And you're right, 00:14:49.610 --> 00:14:53.289 because it only takes one person to make a change. 00:14:53.470 --> 00:14:56.610 And that change can be big and it can grow. And 00:14:56.610 --> 00:15:00.690 even though that's a part of the culture. You 00:15:00.690 --> 00:15:03.289 can be different and do things differently. And 00:15:03.289 --> 00:15:06.710 I truly, truly, truly love that for you. I want 00:15:06.710 --> 00:15:09.009 to be aware of your time, doctor. But there's 00:15:09.009 --> 00:15:13.049 always one favorite question that I have. What 00:15:13.049 --> 00:15:16.929 are the greatest joys of what you do? So for 00:15:16.929 --> 00:15:19.590 me, I love when a client calls me a year later 00:15:19.590 --> 00:15:22.129 and goes, I'm still sober. And it's because of 00:15:22.129 --> 00:15:25.289 what you told me, this one little knowledge nugget 00:15:25.289 --> 00:15:28.049 that stuck. And they'll tell me some random thought. 00:15:28.129 --> 00:15:29.820 And I'll say, did I say that? Did I really say 00:15:29.820 --> 00:15:32.080 that? And it just stuck. And I'm like, that's 00:15:32.080 --> 00:15:33.840 what kept me here. And I'm like, that's awesome. 00:15:34.299 --> 00:15:36.159 And then I hear how great they're doing or I 00:15:36.159 --> 00:15:38.879 see them on TV and I see. wow, they look amazing. 00:15:39.100 --> 00:15:41.580 They made that transformation. That works for 00:15:41.580 --> 00:15:43.980 me. So that's why I do what I do. Thank you for 00:15:43.980 --> 00:15:45.960 being here today. I'm really happy that you tuned 00:15:45.960 --> 00:15:48.279 in to Vision Pros Live. I'm looking forward to 00:15:48.279 --> 00:15:51.559 seeing your reactions as these episodes continue 00:15:51.559 --> 00:15:53.340 to move forward. This is going to get more and 00:15:53.340 --> 00:15:55.340 more fun. We'll have more and more engagement 00:15:55.340 --> 00:15:57.460 as well. We'll invite people to participate in 00:15:57.460 --> 00:15:59.639 the show. And thank you for giving us your time 00:15:59.639 --> 00:16:01.940 and attention. Have an excellent time building 00:16:01.940 --> 00:16:04.279 out your vision and becoming a vision pro yourself.