WEBVTT

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You have a niche and you decided to go in that

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route. What's your story behind that? My story,

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I will attempt to thumbnail as best I can. In

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my 20s, I followed my dream and followed my passion.

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And when I was 20 years old, I turned 21 on the

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set of a movie called Newsies. And I got to be

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in that movie with Christian Bale and Robert

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Duvall and Ann -Margret. I got to hold Ann Margaret's

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butt. It was the highlight of my life back then.

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I lifted her up and I followed my passion for

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eight years. During that time, I threw away one

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hundred and four thousand dollars in rent. I

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was doing great. I was on Nickelodeon and the

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Disney Channel. I hosted the kids version of

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Wheel of Fortune. I was in Tiger Beat magazine,

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but I was still renting because I didn't know

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any better. And then I turned. my late 20s and

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decided that I kind of wanted to pursue something

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different in life as far as having more control

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over what you do. In show business, you pretty

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much get the script sent to you or you're auditioning

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all the time. That's when I got into real estate.

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So I started real estate investing, met a girl

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and got married and we figured out that we wanted

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to have a nice stable life. So I got into residential

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real estate. I happened to work at Disneyland

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in high school and college. So I had a lot of

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friends from Disneyland, and I joined real estate

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right as the market crashed. I like to say I

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jumped on a Titanic right before it hit the iceberg.

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And because of that, all my friends at Disneyland

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finally could afford a home in Southern California

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because the prices were dropping. So I became

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this first -time homebuyer specialist. Fast forward

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to me then getting a team and a partner and having

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other people work on my team. it was about 2018

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my wife just looked at me and said you know you're

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only happy when you work with the disneyland

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people and because i've been in the industry

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for a long time i saw the first time home buyers

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were the most unfortunately disrespected and

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disregarded customer class in real estate they're

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used as on -the -job training for new agents

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and they are rarely given to experienced agents

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because They'll even tell you right when you

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join a brokerage, you're going to start with

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first time homebuyers and then you're going to

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get good and then you're going to stop working

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with them. Well, that sucks for first time homebuyers,

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especially where I live. When it's, you know,

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back then it was 500 ,000. Now it's 700 ,000

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to even enter into the market. So the real estate

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system was broken. So I had a vision. What if

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I educated my people? What if I empowered them

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and I showed them that. with some planning they

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could end up giving themselves more options and

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i thought it was going to be something that i

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would use that here in southern california and

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just build a team that was very buyer focused

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since nobody else was doing that as far as like

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a complete construction of your team and then

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uh i figured out the podcasts go everywhere and

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suddenly people from nashville chicago atlanta

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tallahassee started reaching out to me So I reached

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into my Rolodex, flew all over the country, still

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do it every year, and just found the best of

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the best of the best to matchmake with these

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people. And that's where I'm at right now. There

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are a ton of people who listen to my podcast

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that never reach out to me, and then they send

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me a picture of them in front of their new home

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and say, oh my gosh, I learned so much from your

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podcast. And that makes me just as happy. And

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I'm thrilled. So that's it's a vision in place,

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but it's a it's kind of a little old man because,

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you know, I'm almost 55 now, but this is what

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I'm doing. And it's really cool to be able to

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give back and see all these exciting new adventures

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for people. Yeah. Yeah. I love that. I love that

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because it's interesting. And of course, because

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I share the same love with you. I do see how

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they can be forgotten, right? Because there's

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more first time home buyers. It's definitely

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said immediately, you know, like I've never bought

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a home. So then that's that grab and that catchphrase

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that usually happens. And and then they do get

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lost. And I love the fact that that's something

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that you're choosing to to. focus on and getting

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everyone educated so you tell me all of these

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different states and all these individuals are

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coming um to you when asking questions and so

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do you have teams all over and they're under

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how to buy a home brokerage kind of no uh that

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is a wonderful vision and for somebody else um

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no my but dave ramsey and a lot of the other

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large you know people who've been doing this

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for a long time they have like dave ramsey has

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something called endorsed license providers elp

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and uh unfortunately what a lot of the people

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that do this is they say would you like to be

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an endorsed license provider great pay me all

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kinds of money and then the company makes all

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kinds of money then when the person goes to this

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trusted source they think they're getting a vetted

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professional on the other side Instead, they're

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getting somebody who pays the bills for whatever

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short internet or website they went to. So I

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decided a long time ago I was going to bootstrap

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this, do this whole thing myself and vet my people.

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And I have released more people than I have accepted

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as far as the group of people that I use. They

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mostly come from my coaching program. I'm almost

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20 years doing this now. I've been part of a

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coaching program for a long time that is based

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on being very client centric and working through

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what we call your sphere of influence, basically

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working by referral. You know, we're not we're

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not doing billboards and we're not cold calling

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people saying, I think you should sell your home.

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So those people out there, I just tell people

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I happen to know someone great in your town,

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interview them. work at a certain standard, they're

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the best, the best, the best. They pretty much

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usually blow everybody away. And then for me,

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I feel more comfortable doing that than trying

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to manage a brokerage and looking at the bottom

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line. My bottom line is how many people do I

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talk to today? How many people did I make incredibly

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happy? That's it. Yeah. Yeah. And, and that I'm,

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I'm super shocked because that helps me to understand

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and, and. definitely kudos and respect to you

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that money's not the matter. It's the relationship

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and it's the people and thereafter, whatever

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happens takes place. And I get goosebumps saying

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this because I have learned and a lot of people

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have learned that this is, it's all about relationships,

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right? And it's all of trust is so, so, so big,

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especially in the real estate business right

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now. because of after the pandemic and all this

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money and all these things that took place you

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want to find someone to to trust and so now you

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have those connections by people you actually

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coach so you really just vetted them in yeah

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and it's a there's a lot of pulling back the

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curtain and kind of explaining things to first

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-time home buyers because they've never been

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through this before you know they don't realize

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that the stat just came out last week 71 of real

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estate agents didn't sell one home in 2024. 2024

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was a very difficult time but what people don't

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realize is when they find out that you're licensed

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they think that means something the fact of the

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matter is my 14 year old could pass the test

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yes anybody could get a license i love to say

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that in california To become a cosmetologist

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or a barber is 3 ,000 hours, where journeyman,

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apprentice, and then you work under a master.

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It's about 120 hours in California. It's mostly

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open book. So the license, the threshold, the

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bar is just far too low, and people are confused.

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Rightfully so. They should be. So opening their

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eyes to that. But then mostly also focusing on,

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hey, here's all the tips and tricks and the pitfalls

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to avoid. That becomes something that because

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I started where money wasn't the object of what

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I was doing, more and more people are coming

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because they're finding it credible and authentic.

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And it's great. I don't care what happens with

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people as long as they get on the right path.

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And as long as I keep doing that to the best

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of my ability, I know that the business will

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grow. Absolutely, absolutely. And in regards

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to home buying in general, for our audience that

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is watching that is just completely intrigued,

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as I am, what's the shocking truth about home

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buying that most people don't know? First time

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home buyers last year in 2024, the average down

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payment was 8%. I read somewhere that there's

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still like 38 % of the people that think you

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need to put a 20 % down for a down payment. The

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other shocking one is I have, I think, over 70

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interviews with people that have listened to

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the podcast and used some of the guidance there

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and bought a home. Several of them have had student

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loans, some of them $200 ,000 and $300 ,000.

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So student loans holding you back, I think that's

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shocking to a lot of people. They're looking

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at their gross monthly debt and they're not looking

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at their monthly. or they're looking at their

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gross total debt. They're not looking at their

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monthly debt. And probably the biggest thing,

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I have six years of data now with tens of thousands

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of first -time homebuyers. Of the people who

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came in and said, we're 12 to 18 months off,

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but fine, you convinced me. I'm going to do the

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work. Because that's what I offer is hate. Call

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me a year or two ahead of time and let's figure

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out a simple plan for you with some simple action

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steps. Of those people that checked 12 to 18

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months, 72 % of them were under contract in 3

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.2 months. People are far more ready than they

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think they are. Yeah, yeah. And it's because

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of all of those myths that are out there. And

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I know with your book and with your podcast,

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you are... Busting all those myths out the door

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because it does help them a lot. I tell people

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that buying is probably one of the emotional

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roller coasters that one can go through. And

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it's and it's I think, in my opinion, it's based

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off the fear. with the myths. So how are you

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advising and coaching those that actually help

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first time home buyers to get through, help them

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to get through the fear? Is it busting all the

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myths, you know, or what do you suggest? I think

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when you're attempting to offer your services

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to someone, a lot of people are afraid to come

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into it with what might be perceived as a narcissistic

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attitude. You know, in real estate a lot of times

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people think okay this buyer's done a lot of

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research but you know i'm the expert and it's

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okay to come in being the expert but if you come

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in with that attitude you have to realize nobody

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wants to sit down and let you hear and hear every

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piece of your expertise they only want to hear

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don't try to solve the problems before you know

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what the problems are listen to the people And

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then kind of peel back the onion and let them

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discover exactly all these incredible things

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that you could be doing. I mean, we've had situations

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where people, you know, we had someone on the

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podcast who was homeless when he was 15 years

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old and their parents had never bought a home.

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He got married and got a decent job at 23 years

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old and had no idea if he could pull this off.

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No one in their family could do it. So they reached

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out to us. And instead of going, oh my God, here's

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a down payment assistance program. Oh, you can

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totally do it with three and a half percent down,

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blah, blah, blah. We said, hey, tell me everything

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you're afraid of. And they said, A, B, C, and

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D. And we went through that. And one of their

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big fears was their family couldn't help them.

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And at one point I said, it's not always about

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money. I said, how much are you paying in rent?

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And they're like, $2 ,000. I said, okay, could

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you maybe? for the last couple months stop paying

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that two thousand dollars a rent and go move

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in with your family the next thing you know 90

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days became a six thousand dollar benefit to

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them with nobody writing a check yeah but i wouldn't

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have known that and the team wouldn't have known

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that if they hadn't asked what their fears were

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instead of me just saying here's my top 10 lists

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of myths that you probably have And that was

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very specific, too, was someone some people can't

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help. You know, that's not something we would

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know off the top. I often tell people to not

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listen to respond, but listen to understand so

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that you can respond. And it works completely

00:14:06.919 --> 00:14:10.100
different. So with all of this knowledge, you

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have the book and the podcast. What was your

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most significant learning experience to having

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you to do this and then to continue to do this?

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My most. Well, OK, here I am six years into this

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and it's pretty much been one funnel that has

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had people reaching out to me and it's the podcast.

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My biggest learning experience. Podcast was the

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last thing I thought about when I started this

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whole thing. It was YouTube, Instagram and Facebook.

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You know, again, I came from where I used to

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host television shows. So I thought for sure

00:14:51.059 --> 00:14:54.220
doing a video was going to be the way I was going

00:14:54.220 --> 00:14:57.240
to connect with people. My YouTube tanked. My

00:14:57.240 --> 00:15:00.279
Instagram was OK. My Facebook was OK. But because

00:15:00.279 --> 00:15:04.179
I was always learning and somebody taught me

00:15:04.179 --> 00:15:06.399
this or all of my mentors and my coaches taught

00:15:06.399 --> 00:15:08.539
me this along the way is just to keep learning.

00:15:09.559 --> 00:15:11.720
I kept hearing little whispers from marketing

00:15:11.720 --> 00:15:15.279
people talking about audio, audio, audio. So

00:15:15.279 --> 00:15:17.559
I went, oh, okay. So I did it as a, as a kind

00:15:17.559 --> 00:15:20.940
of a, you know, an extra throw in. Oops. That

00:15:20.940 --> 00:15:24.980
became the thing that now, because those niche

00:15:24.980 --> 00:15:27.139
of people, the people who are really interested

00:15:27.139 --> 00:15:29.460
in particularly buying a home and, and mostly

00:15:29.460 --> 00:15:31.879
really interested in getting the education. It's

00:15:31.879 --> 00:15:34.059
something they do when they're on the treadmill,

00:15:34.139 --> 00:15:35.779
when they're walking the dog or when they're

00:15:35.779 --> 00:15:40.299
commuting to work. My 30 seconds short. People

00:15:40.299 --> 00:15:42.779
who are looking at multiple 30 second shorts

00:15:42.779 --> 00:15:47.659
aren't ready to digest a buyer consultation,

00:15:47.840 --> 00:15:50.519
as we call it in the business. You know what

00:15:50.519 --> 00:15:52.659
I mean? But if they're listening to a podcast.

00:15:53.399 --> 00:15:57.500
So it was incredibly eye opening for me and made

00:15:57.500 --> 00:16:01.259
me reshift my entire focus. Yeah, I love that

00:16:01.259 --> 00:16:06.129
because I guess I'll say this because I'm. I'm

00:16:06.129 --> 00:16:09.110
very aware, right? When I first came into the

00:16:09.110 --> 00:16:11.730
business, I was told fake it till you make it.

00:16:12.139 --> 00:16:15.299
Didn't like that. Not one bit. I tell everybody

00:16:15.299 --> 00:16:17.799
I have honesty tattooed on me for a reason. So

00:16:17.799 --> 00:16:21.240
I can't I'm not good at faking it. But then I've

00:16:21.240 --> 00:16:24.879
also realized that I care about people too much.

00:16:24.879 --> 00:16:27.240
You know, when you care about people too much,

00:16:27.259 --> 00:16:31.019
faking it and just pulling answers out the hat

00:16:31.019 --> 00:16:35.159
isn't the way to do things. Realizing that home

00:16:35.159 --> 00:16:38.559
buying is probably the one one of the most expensive

00:16:38.559 --> 00:16:42.470
purchases. someone is going to ever make and

00:16:42.470 --> 00:16:44.509
if they're on their first or the second home

00:16:44.509 --> 00:16:47.590
it's still going to feel like it's their first

00:16:47.590 --> 00:16:50.070
home because of the amount that you're doing

00:16:50.070 --> 00:16:53.409
and so i truly love that you're what you're doing

00:16:53.409 --> 00:16:55.889
and i really like the fact that you're utilizing

00:16:55.889 --> 00:17:00.210
podcasting to get to everyone because you're

00:17:00.210 --> 00:17:02.730
right it's a way for people to actually listen

00:17:02.730 --> 00:17:05.890
and do other things at the same time those multitaskers

00:17:06.660 --> 00:17:09.680
So when it comes to I don't want to take up too

00:17:09.680 --> 00:17:12.539
much more of your time, but I would like to know,

00:17:12.619 --> 00:17:15.900
what are you currently exploring now? You figured

00:17:15.900 --> 00:17:19.400
it out. You you're you're expanding and you've

00:17:19.400 --> 00:17:21.920
done the things that no one's done. What now?

00:17:23.759 --> 00:17:26.960
Listening. So interesting. Based on what you

00:17:26.960 --> 00:17:31.140
were just talking about. Now that my platform

00:17:31.140 --> 00:17:34.720
is being heard by more people. There's a saying

00:17:34.720 --> 00:17:36.880
in social media, which is you live in the comments.

00:17:38.160 --> 00:17:42.900
I used to be working with 100 people a year,

00:17:43.079 --> 00:17:47.000
maybe 30, 40, 50 of them. We would actually be

00:17:47.000 --> 00:17:48.859
going through a real estate transaction. The

00:17:48.859 --> 00:17:50.500
rest of them would be planning for next year.

00:17:51.700 --> 00:17:56.319
It's bigger now. It's tens of thousands. So what

00:17:56.319 --> 00:18:00.839
I'm exploring is how can I hear more? How can

00:18:00.839 --> 00:18:04.940
I how can I find what people want from me? And

00:18:04.940 --> 00:18:08.859
so it's I'm trying to figure out ways to do that

00:18:08.859 --> 00:18:12.859
through podcasts, through social media, you know,

00:18:12.859 --> 00:18:15.039
quizzes and surveys and questions and comments.

00:18:17.019 --> 00:18:20.460
That's probably going to be the the the next

00:18:20.460 --> 00:18:24.960
chapter in this exciting. Giving back for me

00:18:24.960 --> 00:18:27.440
because I came into it with a vision of this

00:18:27.440 --> 00:18:29.019
is all the things I want to do to give back to

00:18:29.019 --> 00:18:32.039
the people that need this. And now I'm thinking,

00:18:32.200 --> 00:18:35.619
OK, maybe they need that. But what else do they

00:18:35.619 --> 00:18:39.660
need or what do they really need? So and it's

00:18:39.660 --> 00:18:43.079
a it's a difficult task because you have to get

00:18:43.079 --> 00:18:46.680
them to respond first. Yes. So I'm working on

00:18:46.680 --> 00:18:49.839
it. Yes. Yes. Well, that that's that's a great

00:18:49.839 --> 00:18:54.420
idea. I know speaking to a whole bunch of entrepreneurs

00:18:54.420 --> 00:18:58.720
that are in the IT, AI kind of thing, I'm wondering,

00:18:58.779 --> 00:19:01.500
could that be a source of lead for you that could

00:19:01.500 --> 00:19:04.579
help you out? And if people are living in the

00:19:04.579 --> 00:19:07.680
comments, then maybe there's a way that AI could

00:19:07.680 --> 00:19:10.680
take and pull all that information. I mean, hey,

00:19:10.799 --> 00:19:13.680
I have spoken to so many people that are just

00:19:13.680 --> 00:19:18.180
massively great in AI. But that's another story.

00:19:18.440 --> 00:19:21.579
But I love that for you because it is what's

00:19:21.579 --> 00:19:24.779
next, because you're only one person. And then

00:19:24.779 --> 00:19:26.980
all the people that you're coaching, if there's

00:19:26.980 --> 00:19:29.859
thousands coming through, you want to figure

00:19:29.859 --> 00:19:32.319
out what is their biggest need, their next biggest

00:19:32.319 --> 00:19:34.980
need. So that just tells me that you'll have

00:19:34.980 --> 00:19:36.720
another book coming out if you don't already

00:19:36.720 --> 00:19:41.000
have one. My mind is open to everything. Yes.

00:19:41.099 --> 00:19:43.160
OK, so I'm telling you, go ahead and bring another

00:19:43.160 --> 00:19:47.349
book out because it's. It's what now, you know,

00:19:47.390 --> 00:19:51.509
how to buy a home. Now what? And so now you're

00:19:51.509 --> 00:19:56.089
going to answer the now what? I love it, David.

00:19:56.130 --> 00:19:58.470
I just want to thank you so much for choosing

00:19:58.470 --> 00:20:02.349
to spend this moment with me. And again, being

00:20:02.349 --> 00:20:06.509
patient with me and my technical whatever's.

00:20:06.509 --> 00:20:09.390
Nobody knows that. They don't know. It's fine.

00:20:09.569 --> 00:20:12.990
It was wonderful. Yes. Yes. Thank you so, so,

00:20:13.009 --> 00:20:16.559
so much. I want to have this discussion again.

00:20:16.640 --> 00:20:19.839
And I definitely want to hone in on being able

00:20:19.839 --> 00:20:23.079
to utilize our platform to doing that same thing

00:20:23.079 --> 00:20:24.920
for you. I think that's one good thing about

00:20:24.920 --> 00:20:27.140
podcasts. You get on somebody else's podcast

00:20:27.140 --> 00:20:30.079
and it blows up and then it just keeps going

00:20:30.079 --> 00:20:36.480
and going. It's one of those giving and just

00:20:36.480 --> 00:20:39.779
keeps on giving, you know. So thank you so much.

00:20:40.319 --> 00:20:43.019
If there is nothing else. Actually, I forgot.

00:20:43.559 --> 00:20:45.940
Please share with our audience where they can

00:20:45.940 --> 00:20:49.180
find you and then any of your social media handles.

00:20:49.819 --> 00:20:53.579
How to buy a home. Everything's there. On Instagram,

00:20:53.619 --> 00:20:55.859
I had to do how to buy a home podcast because

00:20:55.859 --> 00:20:58.880
that guy hasn't been on since 2018 and won't

00:20:58.880 --> 00:21:02.160
let how to buy a home go. But you'll realize

00:21:02.160 --> 00:21:04.859
it's not me when you see six posts from six years

00:21:04.859 --> 00:21:07.440
ago. So everything's at how to buy a home and

00:21:07.440 --> 00:21:10.019
you can go how to buy a home .com. And I really

00:21:10.019 --> 00:21:12.420
appreciate the time. And, and I love what you're

00:21:12.420 --> 00:21:14.539
doing. I think about Zig Ziglar who says, you

00:21:14.539 --> 00:21:15.940
know, to get what you want, help other people

00:21:15.940 --> 00:21:19.759
get what they want. And I think to understand

00:21:19.759 --> 00:21:24.880
your vision really by helping other people clarify

00:21:24.880 --> 00:21:28.400
theirs, it really will clarify your own as well.

00:21:28.759 --> 00:21:30.720
Thank you for being here today. I'm really happy

00:21:30.720 --> 00:21:32.940
that you tuned in to Vision Pros Live. I'm looking

00:21:32.940 --> 00:21:36.200
forward to seeing your reactions as these episodes

00:21:36.200 --> 00:21:37.980
continue to move forward. This is going to get

00:21:37.980 --> 00:21:40.579
more and more fun. We'll have more and more engagement

00:21:40.579 --> 00:21:42.700
as well. We'll invite people to participate in

00:21:42.700 --> 00:21:44.859
the show. And thank you for giving us your time

00:21:44.859 --> 00:21:47.160
and attention. Have an excellent time building

00:21:47.160 --> 00:21:49.460
out your vision and becoming a vision pro yourself.
