Tell me about your vision for this, for yourself
and for the people that you're helping. So my
vision for this business is I want to impact
as many people as possible. Right. So one of
the challenges of my business, Jovenka, is that
I'm really in a situation where I've accumulated
all this experience. It's a very hands on type
business. I can't like have a robot. or even
have someone else to kind of help people out
so easily because I have all this knowledge.
And a lot of my knowledge and my expertise is
the kind of thing, it's an art, not a science.
It's not like I could very easily train someone
else to do it. Someone that has, I've had experience
in this industry now for 15 years as both a franchisor,
franchisee, and now as a coach. So that's my
vision to kind of help as many people as possible,
right, on a yearly basis. In the past three years,
we've actually helped 100 buying groups invest
in about 300 territories, right? Which is exciting.
It's a lot. It's a lot of business and a lot
of business that's been matchmaking that's happened.
That's my vision for the company. My vision as
a person is this is what I do for a living. And
it's a very powerful, impactful business. especially
when it works, right? When it's a great match,
because not every match works out, right? This
is small business and you can make everything
go great, but you don't have any control about
how things are to go going forward. But this
is just one part of my life, right? It's a very
important part of my life. The other things that
I have going on, which is really a big deal for
me and my family is I have three daughters that
are seven, nine, and 13. And took my seven and
nine year old to the Rockets game last night.
So, I mean, like everything is that's kind of
number one priority. Right. Just to be that dad
that I can be, because this is very finite to
be this dad, this girl dad. When my daughters
are this amazing age. Yeah. Yeah, definitely.
And I appreciate you sharing your vision across
the board personally and professionally, because
that definitely helps me and shares with me and
the audience that this isn't just about. um the
money or you know as i as i know that i've read
tell me this are people paying you to do this
your clients those that you're matching are they
paying you to do this is this something it's
free that's the most exciting thing now i get
paid from the franchisor side from franchise
brands right whenever i make a successful match
but my service is free for potential franchisees
Okay. So, you know, I knew that and I love that
because I needed to hear that. A lot of people
say there's nothing in life for free. And I'm
not saying free monetarily, you know, just you
choosing to help people do better and get better.
I do have a question because as you've gone through
this, you've did 15 years of this and probably
will do 15 more. What was your most significant
learning experience to get to where you are today?
So I would say the most significant learning
experience I've ever had, right, was a time where
I really truly believe that man plans and God
laughs. And what I mean by that is you could
have all the best plans in the world. When I
started my office cleaning master franchise,
right, I had personal challenges and it was just
really hard at the beginning, right? I was distracted
outside of work. And it was something totally
outside of my control. And I had one of two forks
in the road. Right. First one was to kind of
let these things get to me in the business and
just kind of, you know, just just kind of use
that as an excuse and have this thing not work
out. But the second fork in the road that I chose
after I was able to solve these challenges. was
to kind of just be in a situation where like
wait a second here i'm going to go ahead i'm
going to plow through i'm going to use this as
an opportunity to kind of yes these past three
months have been very challenging and i'm going
to make this thing work and i'm going to do everything
to make the thing work and that's the path that
i chose so i think adversity is a great teacher
yeah yeah definitely and you said man plans god
laughs i truly is it was that the statement was
i on Yeah. And I love that because what it just
told me, which is a conversation I just had with
another business owner, was we often think we
have this plan and it's a master plan. And the
minute that it detours, you either accept or
decline. But it's still going to go according
to the other plan that usually isn't what we
align with. And so I love that statement, which
means that you were able to say, hey, this is
I have choices. Right. What choice is best going
to fit? you know, Adam and the three girls and
the family and will fit well. So I love that
you shared that. I have a question. What's one
myth about franchising that you wish everyone
knew about? So we talked about this myth about
McDonald's, right, versus many different industries.
But let's talk about investment level. Right.
That's that's another one. Another myth. is people
think that they need to spend millions of dollars
to invest in a franchise, right? That's true.
There are seven figure franchise brands, but
I have some, the minimum investment that we're
looking for, minimum net worth is about $150
,000, including people's houses or their 401k
and an actual liquid of 50k, right? And so I
have really great brands that are scalable that
you can start as low as $125 ,000 all in. Right.
And that's kind of the interesting thing. You
don't need to be a multimillionaire to invest
in a franchise. There are plenty of great opportunities
that are scalable that are on the lower end.
Yeah. Yeah. And I guess, you know, I never even
really asked that question about what it takes,
you know, financially. And I'm thinking, too,
more on the second figure, you know, almost there,
six figure there. So that's that's really good
to know. And so when. when an individual comes
to you and says i have this idea right and you
begin your matchmaking experience um and they
do have a desire to to get invest in something
a little bit more pricey or is there a more I
guess I'm almost like thinking like a more detailed
way of getting into this, because, again, the
higher you go in my mind, like I'm thinking like
an audience in my mind, the more money you spend,
the more like I need to be protected and know
that this is right for me. Does that make sense,
Adam? Absolutely. So I guess the question is,
if someone, so I think what you're asking, and
let me make sure I understand correctly, is the
process different for someone that's making a
seven figure versus a $200 ,000 investment? Yes,
yes. And look, the answer is the process is the
same, right? But the considerations are different.
It's still a personalized process. But if someone
is a sophisticated investor that might want to
buy multiple units, that are over a million dollars
each right then it's a different type of uh questions
that they're asking they're asking how expensive
is the lease and is it a 10 -year lease and is
it is it something where i'm personally on the
hook or not and something that's a different
conversation but it's still a personalized service
that i provide for that sophisticated investor
I love that. And I want to be aware of your time.
I don't want to go over. I know you have probably
so many other things to do, but I always have
one favorite question. What are the greatest
joys of what you do? The greatest joys of what
I do are when someone contacts me out of the
blue and they say things such as, oh my gosh,
Adam, you've changed my life. I've had situations
in the past where one of my favorite placements.
He was a Fortune 500 exec. He still is a Fortune
500 exec. He's kind of on the upper end. And
his wife still has her own consulting business,
but they decided to invest in a salon suite.
And they are actually, they're the top performers
in their whole system. And this is kind of a
life dream for them. He was just so busy in his
Fortune 500 job, never was able to start his
own business, but because they were able and
just changed their life. And I love that. That's
a great situation to be in. Yeah. Yeah. So through
all of this, I know that businesses change, people
change. So I'm going to ask you what next for
you, Adam Goldman. Well, great question. So personally,
what's next for me, it's three teenage girls,
right? That's the personal thing. So kind of
adjusting to that difference in what they're
looking for and the needs. And look, I have this
thing, I really believe it's called a, we call
it a daddy daughter day. We do it every 90 days.
It's almost like a board meeting where it's one
-on -one time for four hours with each kid. And
so I'm kind of excited to see what that means
when instead of 13, 9 and 7, it's going to be
18, 15 and 12. Right. What's what's what will
that four hours look like? Is it going to be
shopping in the Galleria in Houston? What will
that be? That's that's the exciting challenge.
I don't know what to make of it, but to have
three teenagers is going to be fascinating. Absolutely.
Absolutely. And I'll just share on online and
with the audience. I have three girls, myself
and one boy. As time does change, everything
changes. But I tell you, I as I sit here and
get tingles through my body, it's it's a joy.
It's just such a joy. So my girls are 29, 14
and 10. And my son is 24. So there's a big gap,
but it's a gap, you know, not not as you know,
not as close as yours, but it's just a journey,
much like business and watching things just change.
And we have no control over it. That's what it
is with our children. So I'm super excited to
see what's in store for you as well. And I love
that for you, that four hours with each one is
going to be imperative. And that's not just speaking
as a co -host or a business owner, but as a woman.
That is so important. So I say kudos to you.
And next time you're just sitting alone, pat
yourself on the back because not everyone will
take that time out. So kudos to you. Super proud
of you for what it's worth. Thank you. You're
welcome. Well, I truly thank you for your time.
I don't want to keep you any longer, but I enjoyed
sitting here and speaking with you about your
business. Anyone in the audience that would like
to look further into it, Adam, please share with
me and us the website or any social media handles
you have. So best way to kind of get a hold of
me is go to FranchiseAdam .com to book a free
15 minute chat. And if I don't think you're a
fit for franchising, I promise to let you know.
Second way is just go to FranchiseCoach .net.
It has testimonials and there's also a place
to kind of book a time with me as well. OK, well,
thank you. You guys heard it. He promised to
let you know if it's the best fit for you. Give
him a call like this. Save it again. Adam, thank
you so much for being here and have an amazing
day. Thank you. Same to you. Thank you. Thank
you for being here today. I'm really happy that
you tuned in to Vision Pros Live. I'm looking
forward to seeing your reactions as these episodes
continue to move forward. This is going to get
more and more fun. We'll have more and more engagement
as well. We'll invite people to participate in
the show. And thank you for giving us your time
and attention. Have an excellent time building
out your vision and becoming a vision pro yourself.