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dive into the stories behind your why.

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I think I would love to hear some of those stories

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that pertains to your why.

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They may be inspired you,

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maybe changed your trajectory,

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maybe help you help someone else.

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I think I'd love to hear those stories for you.

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Okay.

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You want me to dive in?

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Yeah, go ahead.

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So I think of my business life as a pre and post.

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And what I mean by that is pre working for Steve Jobs

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and post because the work I did for Steve

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and our interactions really changed a lot

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the way I'm thinking about businesses

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and customers and products.

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Before Steve, I was a kind of a younger,

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naive in a way, entrepreneur, made a lot of mistakes.

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I still made a lot of mistakes after Steve, by the way,

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that didn't go away.

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But I was, one thing that I always was interested

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in the business is people and meaning people

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and hearing their stories.

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As you may know, I was doing research in physics.

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It is a very lonely job.

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There were maybe 40 people around the world

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who truly understood what I was working on

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because it was a very deep, narrow groove.

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And I missed meaning people and interacting

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and hearing that different stories.

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So I always wanted to go into business for that reason

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and just use my physics background as a way

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to look at business as a different way

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to look at business that most people have.

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And I started the company, I sold it probably too early.

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I was young again.

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And then I worked at Apple

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and at Apple we did really, really great jobs.

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I mean, it was very difficult

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because Apple was in trouble at the time,

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but I learned a lot.

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And then after Apple, I became a venture capitalist.

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So kind of one on the dark side

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and really on the other side of the table and said,

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okay, now I'm gonna write checks

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and try to help entrepreneurs.

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And that gave me a very different perspective.

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He also helped me understood

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that I wasn't in charge anymore.

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I wasn't a CEO anymore.

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And my job at best was to be a good diplomat

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to try to make the CEO take my ideas

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and believe that he was their own ideas and implement them.

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So very, very different skill set for sure.

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And then a lot more diplomatic role

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interacting with other board members

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and other investors who have different views

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of the companies and different agendas,

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depending on what they are in their life cycles

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in their funds.

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I thought that was really interesting.

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But the thing that didn't really work well for me

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is that my influence as a board member

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wasn't as deep as I wanted it to be.

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And on the other hand, I didn't wanna go to the extreme

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which is being a CEO again.

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And so when I founded BlueDots 10 years ago,

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I found a really good balance

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which is we're in the business of giving advice to CEOs

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and helping them grow.

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And we do that through a data-driven approach.

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So it's not like what we think or guessing.

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And whether they implement the advice or not

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is really up to them.

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And it's really equivalent to being a doctor

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where we have an X-ray machine and an MRI machine

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and a blood work machine.

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We can diagnose exactly what the issues are.

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And then we give them the prescription

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and then they decide to go and buy the meds and take them

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or they decide not to do it.

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And that's perfectly fine with us.

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So that's kind of the difference between my life before

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and my life after working with the jobs.

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Wow, that is fascinating.

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Oh man, oh, what money I would have paid at that time, right?

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If I knew like, oh, what Steve Jobs could teach people.

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So what would you say in that case,

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what is one lesson that you learned from Steve Jobs

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post and pre and post that you carry to this day

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that has made the most impact in your life?

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Yeah, I mean, I think there are three big lessons

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I learned from Steve.

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One is that don't be focused, but be hyper-focused.

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I mean, Steve Jobs was the most focused person,

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business person I have ever met.

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And one day I was asking him, I said, Steve,

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why aren't you on 60 minutes and talking to

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all those magazines and all that.

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And he looked at me like I was stupid and basically he said,

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do you think those guys could help me design

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the next best product on the planet?

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And I'm like, no, I don't think so.

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And so, well, that's why I don't waste my time with them.

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So very, very focused.

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That's the first lesson.

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The second one is that simplicity,

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which is the success of Apple,

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which is the core reason Apple is so successful

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is really, really hard.

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It's very hard to take a complex system

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or complex user interface product

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and make it so intuitive and so trivial.

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And that process to shed the complexity, if you will,

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is a very tricky and difficult problem.

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That's probably the second lesson.

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And then the third one I learned was that

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there is one and only one business on this planet

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that everybody's in the exact same business.

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There are no millions of businesses

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or hundreds of thousands of businesses, there's only one.

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And that unique business is the manufacturing

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and delivery of Delight.

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We are all in the business of delighting our customer

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and setting that expectation right

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and delivering on that expectation is really critical.

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You cannot have an impedance mismatch

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between the delight your customers expect

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and what they actually receive.

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And Apple is all about that.

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And I think, you know, if you think of it, these terms,

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under those terms, you realize that what you do

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is almost less important than setting up that delight level

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and then delivering on it.

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Wow.

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Thank you for sharing that.

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My gosh, there's a being focused and hyper-focused.

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Wow.

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I think a lot of times entrepreneurs leaders

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are guilty of saying yes to too many things

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and not saying no enough.

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So I think that's a very, very great lesson.

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The other thing, the simplicity part.

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Oh my gosh.

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You know, how many times I've had debates

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and talks to people about iPhone versus

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Android and there's only certain level

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I can go with people and figure it's not about

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what's better and what's not.

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To me, and I think not maybe not a lot of people

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see it that way.

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I figured that Apple spends so much money

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and effort onto making someone's life simple

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using that phone.

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They wanted to eliminate any other reason possible.

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Like I don't want to use five fingers.

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I only want to use one thumb.

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Right.

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Exactly.

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And making the interface easier and simpler to understand

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and even my grandma can do it.

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And I think that was one of the very important goal

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on Apple.

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So they've done a very, very good job in their interfaces.

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I mean, Android can provide a lot of apps and other things,

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but I don't think Apple tops the simplicity.

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The other part, delight.

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Oh my gosh, there's a reason that McDonald's,

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the biggest fastest chain company in the world

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has a mascot as a joker on McDonald's.

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Yeah, so because they're selling happiness.

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They're not focused on burgers.

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Starbucks does that pretty well.

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Through their way.

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Apple does that pretty well through their ways.

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So those are very, very impactful lessons.

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I hope people see what you've shared with us today, Fuli.

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That was amazing.

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Thank you.

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And again, it's about the experience.

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This is not about the product.

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It's about making people feel a certain way.

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It's this emotional connection with the product,

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but it's not the product itself.

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Yeah, wow, that's awesome.

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I wanna take a next step onto your part,

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your vision and blue dots.

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Where are you going with that company, with the book

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and your vision?

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Where do you see it going the next few years?

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Five, 10, 15, 20 years if you'd forecast it.

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Well, we've been blessed.

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We studied, John and I, my partner,

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studied blue dots in 2014, 10 years ago.

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With a very simple vision is we want to help entrepreneurs

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and CEOs to grow their business.

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Because I don't know any other definition

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of success than growth.

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And I always tell our CEOs, the CEOs we work with,

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our job is to make you shine.

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And what we mean by that is if you go to your boards

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or investors or family and you show consistent growth,

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then you will be defined as a great CEO.

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And the problem is growth is really hard.

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It's like being a good parent.

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It's really, really hard.

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There's no real books.

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And so we wanted to find a new way to look at that problem.

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And that's how we invented those four axes of alignment

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and the methodology that we use and the data driven approach,

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which has been very, very successful.

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And not because we're smart, but because it's common sense.

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And our vision is to continue to deliver

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really high value growth to entrepreneurs and CEOs

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and business leaders and continue to build

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amazing companies and help them do that.

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That's awesome.

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Do you have a retirement age for yourself

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or do you work until the day you die?

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I don't know how to spell retirement.

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And everybody I know who took retirement regretted it.

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So I was talking to Marco Landi.

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He actually turned 80 years old last year.

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And he was telling, he was the CEO of Apple

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after, during Gil Amelio before Steve.

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And he was telling me, and Marco is an amazing person.

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He's Italian, he has a lot of energy.

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And he was telling me, he said,

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you know, I retired for about 10 days.

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I played golf every day and then I got bored.

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So, I mean, I don't think of what we do at Blue Dots

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as work, we're here to help people.

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And it's very gratifying to actually see those companies

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grow and be successful.

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And we just love what we do.

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So I never think about that word retirement.

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I don't have any notion of what it means.

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I have no concept about it.

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I just love what we're doing.

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And we're just gonna continue to do it as long as we can.

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That's awesome.

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I wanna take a page from your book.

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And this gets literally take a page from your book.

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I was going through this.

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So the five stages of company growth through revenue

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that you came up with, this is very interesting to me.

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I've never seen something like this before.

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I've seen forecasted about this before.

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Where did you come from this?

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How did you got this information together?

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What was the basis behind it?

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And I'd love to dive deep into these stages.

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Yeah, I mean, it's a good question.

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I think that, I've been on 23 boards

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and I always think of companies like children.

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And I'm blessed I have two kids.

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And what I observed is that every company

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literally is like a child.

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They are different, they have different characters.

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They have different DNA.

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They are going after different markets.

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They have different products, different business models

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and so on and so forth.

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And that's why the challenge of growth is so difficult.

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It's just exactly the same as the challenge of parenting.

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So what worked for our son didn't necessarily work

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for our daughter, even though it's the same family,

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same concept, same principles.

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And when I go from one board meeting and another,

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I used to say, well, we did this and that company,

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I just had a board meeting last weekend,

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it worked really well.

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And it's like, for some reason,

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it's a total failure on that company.

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So I always thought of companies and startup as kids,

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children, you love them, you want them to be successful

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and you'll do everything I can as a board member

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to make them successful.

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And then I was realizing that it's like,

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well, how old is a company?

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And I found this rule of three X,

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you multiply by three the age of the company,

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and then you have the equivalent age of the human being.

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So if you go public, typically you would go public

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after six, seven, eight years.

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So only multiply by three is 21 years old,

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which is the age you can legally drink in this country.

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And going public is like, you're now an adult,

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you're a naked out there and you can't screw up

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because everybody's watching you.

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So it worked out really well.

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And then I meet with an entrepreneur and I said,

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well, when did you start a company?

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Well, three years ago, I said,

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okay, well, you're a nine-year-old kid.

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And they're always surprised.

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And I said, you're running the marathon

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and you've done five miles, which is great,

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but you still have a long way to go.

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So I think the rule of three is actually pretty interesting

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and works in general, you know, pretty well.

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Thank you for being here today.

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I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions

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as these episodes continue to move forward.

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This is gonna get more and more fun.

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We'll have more and more engagement as well.

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We'll invite people to participate in the show.

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And thank you for giving us your time and attention.

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Have an excellent time building out your vision

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and becoming a Vision Pro yourself.

