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Tell me about the vision. What was your vision in this? Right, so the visions more from a global

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standpoint was humanizing the basically data-driven initiatives. But the second thing was to provide

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a reliable partner, reliable solutions to organizations in which perhaps maybe don't have

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the corporate budgets basically to be able to access such worldwide neuroscience research

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and implementations. So it was truly our vision, our placement in the market is to be the

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greatest allies of SMEs, not only from a budget standpoint, but more from a value standpoint,

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to help them understand that what they're getting with Core Centrica is a partner that

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hold their hands. But on top of that is a novel concept that actually a few decades ago,

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not even a few decades ago, was only reserved to the very, very tipy top of any industry. And we

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want to democratize that because I'm a huge believer that knowledge should be not only

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free-flowing, but as widely accessible as possible. And that it gave us an opportunity to utilize

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worldwide research and democratize it in a way in which most people can be enlightened by it.

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So it's a little bit of a, it's a little bit of the, that's where the consultancy portion comes in,

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is truly what we want our clients to understand is not only why this works from a tangible

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standpoint, but also for them to realize that such things can be, can be, can be not only

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sustainable long-term, but also can be, can be growing their vision in a way in which is much

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more human and perhaps aligned with their personality and personal values.

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Absolutely. Yes. Makes all the sense in the world. And as you were speaking,

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it's very interesting. You might giggle about this. I go back to you stating that when you were 17

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in 2021, please share with me how old you are. Cause I'm like the way that you speak and how

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certain and how the experience and the expertise and how you speak it's mind blowing. Please,

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if you don't mind sharing with me, Sam, how old you are. Well, I, I'm 20 years old. And so I've

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been in business, like I said, ever since I was 17, this is a bigger project now that I'm taking on,

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which I'm very, very, very proud of. And we have a great team, which we're always trying to,

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to strive for greatness. But yes, I appreciate your kind words. I get those comments quite often.

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I was, I had a little bit of a different upbringing being, being homeschooled and,

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and also very able to graduate college a bit in advance from the typical curriculum,

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which I think gives me perhaps the, not only the confidence, but also more time to be able to find

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myself, find my ways and who I am and therefore make the world benefit from it. So sort of,

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sort of quite a young gentleman, but I have, I have the ambitions to make CoreCentrica,

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like I said, the market leader when it comes down to what we call meaningful marketing

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and working very hard at it every single day. Yes. Yes. If I may say, Sam, I'm super proud of you

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for what it's worth. Congratulations to you as you start in the, in the entrepreneurship world

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at such a young age. And I cannot imagine where you'll be when you get to my age and I'm 40,

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I'll be 46 this year. So kudos to you. I tell you. So it's again, as I mentioned to you before,

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my head is going to go a little bit off a little bit, but if I knew now, you know, back then,

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what you know, I could see how it could develop, but there's so many things that have changed.

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And yes, you were 17 and now you're at the age of 20. Have you seen a big shift in, in, in this and

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every, I mean, in everything that you're trying to do? If so, can you explain that to me?

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Right. Well, first of all, you look very good and much younger, so perhaps continue doing,

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doing what you're doing. And from, from that, my perspective, I guess I do, I do think there's some,

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there's some changes. And we're getting to a point where, and that's, that's only again,

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a few years ago, but we're getting to a point where the technology landscape is, is now so

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complex and so basically robust that we're, we're definitely getting to a point where

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if you're not a technology company of some kinds, you'll get left behind. And that, that shift is

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one that we were sensing back in 2021, but not to this extent. I think that we're now in a world where

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I don't recall the author of such quote, but it was, it was a very, very prolific consultant

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that was talking to us and say, you know what, Sam, by 2030, either, either basically you'll jump

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on the, on the technology and AI basically wave or, or your company will, will cease to exist.

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It's that critical of a moment. And, and I do believe such thing is true. And I think that our

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science is also a very well positioned to once again humanize basically what could be a little

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bit of a, of a robotic obviously industry. And there's nothing wrong with that. But what we see

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is at the end of the day, you're still selling to a human being, right? It can be through AI, can be

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through any technology you'd like, but at the other end of the phone, at the other end of the Zoom call

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is a real human beings with real values and real substance and, and intrinsic values as well. That

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in my opinion is derived from a higher power. So as good as technology will get, they want to have,

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they will never be basically having a soul and an understanding of everything that we do. And that's

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how we're, that's how we could not only survive, but thrive is to understand that it's only another

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tools. And if you realize the correct way, humanity will be actually much better because of it.

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Absolutely. And you're right. You can never, you can't take the humanizing out of any of this,

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but technology has grown so much. It's just been truly, I'm completely shocked as I remember the

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desktops that had green writing and black backgrounds and that's it. You know what I mean?

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I was just telling my kids, I was like, Hey, we used to go and put a disc, you know, in the,

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in the computer to try to figure things out. And now we have things like, you know, chat GPT and

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things like that. And it just grew significantly. And as you have merged with, with the core group

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to, to the creative core group to get to this point, what was your most significant learning

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experience? That's a, that's a great question. And yes, no, you're right. Automation specifically,

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I think is, is now a complete game changer. And I'm sure that vision pro obviously you realize some

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of it. But for my part, and I merged with an extraordinary job and I call Peter Headley and

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I learned a lot, actually learned a lot. He's an older, he's a very seasoned professional.

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And I learned a lot from him from not only his experience, but also from his, from his,

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from his personality type. He's a much more as an introvert, a very, very logical and pragmatic type

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of person, which I am as well, but I'm always, I'm always amazed and shocked at how important it is

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to be, to be basically personality wise, complimentary with the partner, not only for the

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simple sake of growing the business, but enjoying it along the ride. In business, there's ups and

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downs, any business has ups and downs. And it's very easy to smile for the ups, way harder to do

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so when, when some of the, of the bumps basically comes in. And I was, so that's the main thing that

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I learned is how to, how to manage crisis, how to utilize basically contingency plans to understand

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that's, Hey, we have a business plan, we have a strategy, but the reality is the, the, the, the

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the rate or perhaps the chances are they will need some, some flexibility within it as there's a

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bunch of variables that we may not be able to understand at the moment of crafting such blind

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blind. So I'm a much more flexible now, much more at peace with, with understanding basically how

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to manage expectations and internal, internal and external basically engines. I would say I'm much

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more versatile as a, as a, as a human being first and foremost. And that's probably the biggest

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learning experience for me this far. Absolutely. So you mentioned niche, what's your niche? What is

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the niche for the company? Right. So our niche is primarily basically, and I said this, I said this

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very often, but our objective is to work with great business to make them even better. So most of our

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companies that we work with have an extraordinary and very meaningful missions. So the, a lot of

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companies that we work with will be in wellness, for example, they have an incredible device, which

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can save lives. That's, that's fantastic type of client for us. They might be in tech and they find

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a new revolutionary way to, to how basically maybe this elastic to, to, to operate better within their

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their day to day operations. We love to work with transcenders. We love to work with,

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with trailblazers that understand and move the markets. And as our science is very novel,

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that also serves us very well because what we know from a brand structure standpoint is when you look

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at the adaptation curve, one thing that is very important for us as a startup is to always focus

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on the early adapters and even innovators because they're the first movers in any market. So their

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brain structure operates with in a very similar fashion. And it works very well with our missions

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of disrupting the markets. So that's the, basically the niche we operate on is, yeah,

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it's trailblazers, it's people wanting to make a difference in this world and operate a business

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for more than a simple monetary sake. Absolutely. So when they come to you and they have these ideas

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and they've just reached out and had maybe a short consultation, as you begin to work with them,

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what are some of the biggest challenges you see the leaders face or the companies face?

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Yeah, that's a fantastic question. What did I see a lot specifically in SMEs is a, is a, is a lot of

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difficulties when it comes down to optimizing and making the most of their advertising and marketing

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dollars. We were, we were basically in a world, even a few years, but certainly a few decades ago,

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where it was extremely difficult to talk to basically not only target, but also understand

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if marketing was successful or not, which unfortunately had the unfortunate consequence

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of a lot, a lot of, of used budgets for, for, for truly not much return. And that's where the data

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part comes in and meaningful marketing. We still want to own in on that because that's how we're

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going to make decisions. But that's the main problem that I see them facing is just a, either,

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either one, either a misunderstanding from their side, but two, and most importantly is truly

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understanding that when you work with the, with the, with the professional team, like the one we

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have at Core Centrica, that's the only thing we do. Right. So for the same reason where I go to my,

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my, my car mechanic, when my car breaks down or the dentist where I have, where I have two days

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is we truly own in on the, on the idea that if it's not your genius, it's not your, it's not your

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job. So focus on what your business is incredible at doing and afterwards delegates and perhaps work

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with the team in which are incredible, basically at on the marketing standpoints. And that's how we

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see basically greatness emerge and happen. So that's definitely the biggest thing that I see is,

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and leaders ask me this all the time, Hey Sam, we have, you know, let's say $10,000

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marketing budgets. What, what can we do with it? And that's where the consultancy from Core Centrica

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standpoint is so valuable because our objective will be to not only make the most of those dollars,

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but have a team to, to go at it and make it happen on top of it. But that, that will be point number

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one, for sure. Absolutely. And, and then with Core Centrica and, and where you're going now is

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what's on the rise. What's you've already did, you know, did the neuroscience and the, in the

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marketing and you've, you know, collaborated at what's next. What's next is a way in which we can

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diversify our offers that as many people in the world can benefit from, from, from excellence.

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So this year it's going to be very interesting for us to, to find a model in which we can have

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lower ticket offers. We can basically utilize other technology as well to embed our science into,

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to grab market shares. So as we only work as a concierge service right now, this year will be

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about diversifying basically such offering. So that's again, the world can, as many people as

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possible can benefit from it. So we're working as we speak as in, on a very interesting technology,

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AI technology that will be basically incorporating the neuroscience as within his, his hard drive to

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truly differentiates not only from messages to messages, but also making it super, super

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authentic to not only your voice, but your industries, making sure that we can do

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neuroscientific research and not just market research. So it's going to be very interesting

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to see perhaps the development of such things, but that's our main objective this year is how

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can we make sure from a team standpoint that we restructure it to a point that we have, well,

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obviously achieving operation excellence, but then diversifying the offers so that even more

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people and entrepreneurs and the world perhaps can, can benefit from such science.

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Yes, yes, yes. I truly, I'm very intrigued, Sam. I am very intrigued. As I mentioned to you before,

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I didn't want to read too much into everything because I want to hear it just like the audience

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hears it and hearing it now, it has me a little like searching for questions, wanting to ask all

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these questions, sometimes even forgetting Sam, just you and I talking, I'm like, oh, I forget

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I'm on a podcast, but this is, this is definitely different. This is definitely something it's,

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if I may say it's no chat GPT, right? This is no need to type it in there and have it do. And

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interesting enough, bringing up chat GPT, what's, what's the difference? You know, what's the

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difference from a SME deciding to, you know, oh, I'll just start this way and see what it could do

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for me rather than saying, Hey, core centrica, tell me what I can do differently by utilizing

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your services. Right. It's, it's, it's interesting for us. And we're actually, we're not against

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utilizing AI at all. It's actually quite the opposite. AI is fantastic as a, as an, as an

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as an ideation, ideation software, as a, as even a software in which can get you about 80% of the

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way in any sorts of marketing initiative that you want the real, the real issue with AI is that one,

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it's just as good as the, as the input that you, that you basically give it, which that's on,

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that's one portion of, of basically what, what the problem might be. If you're not a prompt engineer

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or somebody that has a very, very interesting or intricate understanding of what to say and where

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and how to go deeper within those prompts that could, there's, there's some issue that can emerge

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from that. But then also it's because there's no implementations, right? So think of course, think

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of, of, of chat, GPTSA as maybe an advisor, maybe a consultant if you use it well, but they will

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never be an implementation ally. So if you don't have what it takes from an internal standpoint to

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utilize it fully and to optimize basically what can be the, or basically it's insights, then you're

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only partially or even probably very, very small in very, very small fashion, actually taking what's

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all the, all the value off of it. So think of course, Centrica as a, as a full service marketing

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agency that can not only help you with the first portion of that process, which is consulting,

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ideating, but then afterwards making sure that we actually have a team and a people in which actually

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excels within that teams to go to market with it and make it happen. It's surely truly one of a kind

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in this way because we take up, we're, we take a lot of times in making sure that we not only

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customize each blind to all the companies that we work with, but because the science is so novel

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and cannot be utilized by anyone else within this market, it just gives us an edge that

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unfortunately chat bots will never have. Great, great way. I mean, there's no way to,

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I mean, put a stamp on this by that statement. I mean, that was, that was in great detail,

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very straightforward. Sam, I truly appreciate it. Please let the audience know how they can get in

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touch with you, read more about it. Social media handles, websites, please. And thank you. Yes.

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Well, I have this great QR code right next to my head. That's fantastic to see all information

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about us. You'll get access to our websites, all my social media handles, our podcast as well,

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which you can dive deeper with some extraordinary business leaders. You can reach out to me directly

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at sam at corecentrica.com, C O R E C E N T R I C A.com. And I am also on LinkedIn, very active on

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LinkedIn. My end always just sample pack. I'll be the first one to pop up. And those are all

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fantastic ways to first contact me. And I'm looking forward to discussing with anyone that

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wants to take their business to the next level and why not benefit the world on top of it.

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Thank you for being here today. I'm really happy that you tuned in to Vision Pros Live. I'm looking

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forward to seeing your reactions as these episodes continue to move forward. This is going to get

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more and more fun. We'll have more and more engagement as well. We'll invite people to

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participate in the show. And thank you for giving us your time and attention. Have an

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excellent time building out your vision and becoming a Vision Pro yourself.