Tell me about the vision. What was your vision in this? Right, so the visions more from a global
standpoint was humanizing the basically data-driven initiatives. But the second thing was to provide
a reliable partner, reliable solutions to organizations in which perhaps maybe don't have
the corporate budgets basically to be able to access such worldwide neuroscience research
and implementations. So it was truly our vision, our placement in the market is to be the
greatest allies of SMEs, not only from a budget standpoint, but more from a value standpoint,
to help them understand that what they're getting with Core Centrica is a partner that
hold their hands. But on top of that is a novel concept that actually a few decades ago,
not even a few decades ago, was only reserved to the very, very tipy top of any industry. And we
want to democratize that because I'm a huge believer that knowledge should be not only
free-flowing, but as widely accessible as possible. And that it gave us an opportunity to utilize
worldwide research and democratize it in a way in which most people can be enlightened by it.
So it's a little bit of a, it's a little bit of the, that's where the consultancy portion comes in,
is truly what we want our clients to understand is not only why this works from a tangible
standpoint, but also for them to realize that such things can be, can be, can be not only
sustainable long-term, but also can be, can be growing their vision in a way in which is much
more human and perhaps aligned with their personality and personal values.
Absolutely. Yes. Makes all the sense in the world. And as you were speaking,
it's very interesting. You might giggle about this. I go back to you stating that when you were 17
in 2021, please share with me how old you are. Cause I'm like the way that you speak and how
certain and how the experience and the expertise and how you speak it's mind blowing. Please,
if you don't mind sharing with me, Sam, how old you are. Well, I, I'm 20 years old. And so I've
been in business, like I said, ever since I was 17, this is a bigger project now that I'm taking on,
which I'm very, very, very proud of. And we have a great team, which we're always trying to,
to strive for greatness. But yes, I appreciate your kind words. I get those comments quite often.
I was, I had a little bit of a different upbringing being, being homeschooled and,
and also very able to graduate college a bit in advance from the typical curriculum,
which I think gives me perhaps the, not only the confidence, but also more time to be able to find
myself, find my ways and who I am and therefore make the world benefit from it. So sort of,
sort of quite a young gentleman, but I have, I have the ambitions to make CoreCentrica,
like I said, the market leader when it comes down to what we call meaningful marketing
and working very hard at it every single day. Yes. Yes. If I may say, Sam, I'm super proud of you
for what it's worth. Congratulations to you as you start in the, in the entrepreneurship world
at such a young age. And I cannot imagine where you'll be when you get to my age and I'm 40,
I'll be 46 this year. So kudos to you. I tell you. So it's again, as I mentioned to you before,
my head is going to go a little bit off a little bit, but if I knew now, you know, back then,
what you know, I could see how it could develop, but there's so many things that have changed.
And yes, you were 17 and now you're at the age of 20. Have you seen a big shift in, in, in this and
every, I mean, in everything that you're trying to do? If so, can you explain that to me?
Right. Well, first of all, you look very good and much younger, so perhaps continue doing,
doing what you're doing. And from, from that, my perspective, I guess I do, I do think there's some,
there's some changes. And we're getting to a point where, and that's, that's only again,
a few years ago, but we're getting to a point where the technology landscape is, is now so
complex and so basically robust that we're, we're definitely getting to a point where
if you're not a technology company of some kinds, you'll get left behind. And that, that shift is
one that we were sensing back in 2021, but not to this extent. I think that we're now in a world where
I don't recall the author of such quote, but it was, it was a very, very prolific consultant
that was talking to us and say, you know what, Sam, by 2030, either, either basically you'll jump
on the, on the technology and AI basically wave or, or your company will, will cease to exist.
It's that critical of a moment. And, and I do believe such thing is true. And I think that our
science is also a very well positioned to once again humanize basically what could be a little
bit of a, of a robotic obviously industry. And there's nothing wrong with that. But what we see
is at the end of the day, you're still selling to a human being, right? It can be through AI, can be
through any technology you'd like, but at the other end of the phone, at the other end of the Zoom call
is a real human beings with real values and real substance and, and intrinsic values as well. That
in my opinion is derived from a higher power. So as good as technology will get, they want to have,
they will never be basically having a soul and an understanding of everything that we do. And that's
how we're, that's how we could not only survive, but thrive is to understand that it's only another
tools. And if you realize the correct way, humanity will be actually much better because of it.
Absolutely. And you're right. You can never, you can't take the humanizing out of any of this,
but technology has grown so much. It's just been truly, I'm completely shocked as I remember the
desktops that had green writing and black backgrounds and that's it. You know what I mean?
I was just telling my kids, I was like, Hey, we used to go and put a disc, you know, in the,
in the computer to try to figure things out. And now we have things like, you know, chat GPT and
things like that. And it just grew significantly. And as you have merged with, with the core group
to, to the creative core group to get to this point, what was your most significant learning
experience? That's a, that's a great question. And yes, no, you're right. Automation specifically,
I think is, is now a complete game changer. And I'm sure that vision pro obviously you realize some
of it. But for my part, and I merged with an extraordinary job and I call Peter Headley and
I learned a lot, actually learned a lot. He's an older, he's a very seasoned professional.
And I learned a lot from him from not only his experience, but also from his, from his,
from his personality type. He's a much more as an introvert, a very, very logical and pragmatic type
of person, which I am as well, but I'm always, I'm always amazed and shocked at how important it is
to be, to be basically personality wise, complimentary with the partner, not only for the
simple sake of growing the business, but enjoying it along the ride. In business, there's ups and
downs, any business has ups and downs. And it's very easy to smile for the ups, way harder to do
so when, when some of the, of the bumps basically comes in. And I was, so that's the main thing that
I learned is how to, how to manage crisis, how to utilize basically contingency plans to understand
that's, Hey, we have a business plan, we have a strategy, but the reality is the, the, the, the
the rate or perhaps the chances are they will need some, some flexibility within it as there's a
bunch of variables that we may not be able to understand at the moment of crafting such blind
blind. So I'm a much more flexible now, much more at peace with, with understanding basically how
to manage expectations and internal, internal and external basically engines. I would say I'm much
more versatile as a, as a, as a human being first and foremost. And that's probably the biggest
learning experience for me this far. Absolutely. So you mentioned niche, what's your niche? What is
the niche for the company? Right. So our niche is primarily basically, and I said this, I said this
very often, but our objective is to work with great business to make them even better. So most of our
companies that we work with have an extraordinary and very meaningful missions. So the, a lot of
companies that we work with will be in wellness, for example, they have an incredible device, which
can save lives. That's, that's fantastic type of client for us. They might be in tech and they find
a new revolutionary way to, to how basically maybe this elastic to, to, to operate better within their
their day to day operations. We love to work with transcenders. We love to work with,
with trailblazers that understand and move the markets. And as our science is very novel,
that also serves us very well because what we know from a brand structure standpoint is when you look
at the adaptation curve, one thing that is very important for us as a startup is to always focus
on the early adapters and even innovators because they're the first movers in any market. So their
brain structure operates with in a very similar fashion. And it works very well with our missions
of disrupting the markets. So that's the, basically the niche we operate on is, yeah,
it's trailblazers, it's people wanting to make a difference in this world and operate a business
for more than a simple monetary sake. Absolutely. So when they come to you and they have these ideas
and they've just reached out and had maybe a short consultation, as you begin to work with them,
what are some of the biggest challenges you see the leaders face or the companies face?
Yeah, that's a fantastic question. What did I see a lot specifically in SMEs is a, is a, is a lot of
difficulties when it comes down to optimizing and making the most of their advertising and marketing
dollars. We were, we were basically in a world, even a few years, but certainly a few decades ago,
where it was extremely difficult to talk to basically not only target, but also understand
if marketing was successful or not, which unfortunately had the unfortunate consequence
of a lot, a lot of, of used budgets for, for, for truly not much return. And that's where the data
part comes in and meaningful marketing. We still want to own in on that because that's how we're
going to make decisions. But that's the main problem that I see them facing is just a, either,
either one, either a misunderstanding from their side, but two, and most importantly is truly
understanding that when you work with the, with the, with the professional team, like the one we
have at Core Centrica, that's the only thing we do. Right. So for the same reason where I go to my,
my, my car mechanic, when my car breaks down or the dentist where I have, where I have two days
is we truly own in on the, on the idea that if it's not your genius, it's not your, it's not your
job. So focus on what your business is incredible at doing and afterwards delegates and perhaps work
with the team in which are incredible, basically at on the marketing standpoints. And that's how we
see basically greatness emerge and happen. So that's definitely the biggest thing that I see is,
and leaders ask me this all the time, Hey Sam, we have, you know, let's say $10,000
marketing budgets. What, what can we do with it? And that's where the consultancy from Core Centrica
standpoint is so valuable because our objective will be to not only make the most of those dollars,
but have a team to, to go at it and make it happen on top of it. But that, that will be point number
one, for sure. Absolutely. And, and then with Core Centrica and, and where you're going now is
what's on the rise. What's you've already did, you know, did the neuroscience and the, in the
marketing and you've, you know, collaborated at what's next. What's next is a way in which we can
diversify our offers that as many people in the world can benefit from, from, from excellence.
So this year it's going to be very interesting for us to, to find a model in which we can have
lower ticket offers. We can basically utilize other technology as well to embed our science into,
to grab market shares. So as we only work as a concierge service right now, this year will be
about diversifying basically such offering. So that's again, the world can, as many people as
possible can benefit from it. So we're working as we speak as in, on a very interesting technology,
AI technology that will be basically incorporating the neuroscience as within his, his hard drive to
truly differentiates not only from messages to messages, but also making it super, super
authentic to not only your voice, but your industries, making sure that we can do
neuroscientific research and not just market research. So it's going to be very interesting
to see perhaps the development of such things, but that's our main objective this year is how
can we make sure from a team standpoint that we restructure it to a point that we have, well,
obviously achieving operation excellence, but then diversifying the offers so that even more
people and entrepreneurs and the world perhaps can, can benefit from such science.
Yes, yes, yes. I truly, I'm very intrigued, Sam. I am very intrigued. As I mentioned to you before,
I didn't want to read too much into everything because I want to hear it just like the audience
hears it and hearing it now, it has me a little like searching for questions, wanting to ask all
these questions, sometimes even forgetting Sam, just you and I talking, I'm like, oh, I forget
I'm on a podcast, but this is, this is definitely different. This is definitely something it's,
if I may say it's no chat GPT, right? This is no need to type it in there and have it do. And
interesting enough, bringing up chat GPT, what's, what's the difference? You know, what's the
difference from a SME deciding to, you know, oh, I'll just start this way and see what it could do
for me rather than saying, Hey, core centrica, tell me what I can do differently by utilizing
your services. Right. It's, it's, it's interesting for us. And we're actually, we're not against
utilizing AI at all. It's actually quite the opposite. AI is fantastic as a, as an, as an
as an ideation, ideation software, as a, as even a software in which can get you about 80% of the
way in any sorts of marketing initiative that you want the real, the real issue with AI is that one,
it's just as good as the, as the input that you, that you basically give it, which that's on,
that's one portion of, of basically what, what the problem might be. If you're not a prompt engineer
or somebody that has a very, very interesting or intricate understanding of what to say and where
and how to go deeper within those prompts that could, there's, there's some issue that can emerge
from that. But then also it's because there's no implementations, right? So think of course, think
of, of, of chat, GPTSA as maybe an advisor, maybe a consultant if you use it well, but they will
never be an implementation ally. So if you don't have what it takes from an internal standpoint to
utilize it fully and to optimize basically what can be the, or basically it's insights, then you're
only partially or even probably very, very small in very, very small fashion, actually taking what's
all the, all the value off of it. So think of course, Centrica as a, as a full service marketing
agency that can not only help you with the first portion of that process, which is consulting,
ideating, but then afterwards making sure that we actually have a team and a people in which actually
excels within that teams to go to market with it and make it happen. It's surely truly one of a kind
in this way because we take up, we're, we take a lot of times in making sure that we not only
customize each blind to all the companies that we work with, but because the science is so novel
and cannot be utilized by anyone else within this market, it just gives us an edge that
unfortunately chat bots will never have. Great, great way. I mean, there's no way to,
I mean, put a stamp on this by that statement. I mean, that was, that was in great detail,
very straightforward. Sam, I truly appreciate it. Please let the audience know how they can get in
touch with you, read more about it. Social media handles, websites, please. And thank you. Yes.
Well, I have this great QR code right next to my head. That's fantastic to see all information
about us. You'll get access to our websites, all my social media handles, our podcast as well,
which you can dive deeper with some extraordinary business leaders. You can reach out to me directly
at sam at corecentrica.com, C O R E C E N T R I C A.com. And I am also on LinkedIn, very active on
LinkedIn. My end always just sample pack. I'll be the first one to pop up. And those are all
fantastic ways to first contact me. And I'm looking forward to discussing with anyone that
wants to take their business to the next level and why not benefit the world on top of it.
Thank you for being here today. I'm really happy that you tuned in to Vision Pros Live. I'm looking
forward to seeing your reactions as these episodes continue to move forward. This is going to get
more and more fun. We'll have more and more engagement as well. We'll invite people to
participate in the show. And thank you for giving us your time and attention. Have an
excellent time building out your vision and becoming a Vision Pro yourself.