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Tell me about your vision.

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Thank you so much. So really my vision is all about supporting women

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to ditch the nine-to-five and live life on their terms.

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So really more about breaking free from societal norms and society tells us that we go to school,

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we go to university, we get a good job, and then you retire. So really what I've seen is

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that we don't need to wait until we retire to enjoy our life and to live life how we choose to.

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So it's really about sharing the vision with women to know that they can have a flexible life,

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that they can still have a career, they can still run a successful business and still be present for

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their family. And I think that's really the most important thing is presence for your family and

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also the flexibility to go wherever, whenever, and on your own terms as well.

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Tell me more about that. It's a pretty broad term that can apply to a lot of people. Why did you

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specifically choose women and why and how you got along this journey? I'd love to hear more thoughts.

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Yeah so organically it happened that I drew in women. I do have some men as clients and it was

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just because of the way that I showed up and the way that I spoke about my own experience that

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attracted women. So I actually have my daughter on my own. I went and by the time I was 32 I hadn't

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met the one that I wanted to be with so I decided to go and have my daughter on on my own. And what

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that presented for me was the, I guess the need but also the desire to not not provide her with

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a life that she deserves and being a one-income household. It's certainly more apparent to be

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able to provide for her and give her the experiences that maybe a two-income family could provide.

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And it's something that kind of happened organically over time and something I fell into

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because of COVID. So I had had a very long 25 year career in hospitality and events and working in

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hotels all over Australia and overseas and when COVID happened the entire industry shut down.

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The hotel that I was working in at the time was the very first hotel in the country to

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enter their quarantine program because in Australia we all were bound to hotel quarantine when we came

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back in from overseas. So very early on actually only just after I went back from maternity leave

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was there no industry and no job. So through random ins and outs of trying to stay in other jobs

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because everywhere kept on closing and things like that I found this beautiful space in the

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online industry and essentially all I did was use all of the skills and experience that I had

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and I created my own virtual assistant business and that really just took off really quickly.

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And because of the flexibility that I created I was just like I really felt like I tapped into

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something and I really wanted to share that vision with women all over the country and now I've got

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some clients worldwide that this is another option to the nine to five and you can earn more money

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than your nine to five. So that's really where the whole vision started and really where I get to do

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what I love now. It's interesting that you mentioned virtual assistants because

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we have three teams and I think fourth and fifth coming up soon throughout the world. Predominantly

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our team is based out of Latin America and we have a team based out of Philippines and we have

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I think two people we hired from Pakistan and one coming very soon which I'm in charge of. We're

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opening up in India and I think hopefully some part of Europe as well in the future.

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So the way I understand virtual assistant and the way I think you've explained to me I think a very

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different understanding. How does that virtual assistant business relate to being free from a

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nine to five in your terms and what do you mean by that? I would love to hear what exactly it is

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that you do. Yeah great so what I've discovered there is lots of different definitions and lots

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of different ways that you can hire a virtual assistant whether that be a full-time virtual

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assistant from an agency similar in Australia. We have a lot of offshore agencies and predominantly

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from the Philippines and that's really at a low cost I guess a lot less skill level and

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a lot of times they hire them full-time to come in sort of replace the need for a full-time employee.

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What we do and the clients that I have in the virtual assistant business and the clients that

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I teach in Australia is really about that let's say higher level executive that has predominantly

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worked in a typical nine to five maybe they're an executive assistant or a personal assistant

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and they're using their existing skills and mapping across to being a CEO of their own business

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and offering those skills to business owners and specifically because of their experience and a

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lot of them have gone to university. A lot of them similar to me have got you know 25 years experience

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in their their industry is actually providing them at the top end of the market so not competing with

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say the five ten dollars down at the Philippines we sort of work within the hundred to one hundred

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and fifty dollars per hour and being niche on experience niche on service to allow that business

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that business owners to actually really grow and really scale their business because you're having

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all those expertise that come in as a collaboration. So it's very different in terms of the level of

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support the level of initiative and the level of work that is done but for the business owner going

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into this space it's not binding their time by the business owner it is that flexible arrangement so

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you might work with three or four businesses and you would commit to say a minimum amount of hours

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per week or a minimum hours per month and you would actually do those hours on your own terms.

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So just say it was a 10 hour a week for one client the hours that you do that 10 hours is actually

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all down to us as the VA business owner it's not down to the person that's essentially hiring our

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services so it's more like hiring if you want to use a term to compare it you know like a marketing

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agency or an ad agency or something like that you wouldn't you wouldn't dictate the hours

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and specifically what they work so it's a little bit more of a partnership type of business to

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business arrangement than more of a business to a subcontractor type of arrangement.

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I kind of understand it but I really don't understand most of it but I think I've had more

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conversation about it that maybe I'll get to the bottom of it so let's get to let's let's move away

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from the what and the how and then go to do the who and the why. So why did you get into this

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building and why what gets you out of bed every morning to keep doing this?

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Yeah so I guess when I started my business it was actually because I met with an old colleague from

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the hotel industry outside of a coffee shop when we went out inside the coffee shop and we just had

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a coffee and I was just picking her brain what are you doing now you seem to not really be doing that

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much at all and she said that she was working as a virtual assistant and she got paid more than she

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did in three days than she did in her five-day hotel job so that really spiked my interest.

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So it was really because of her that I jumped into it and she all she had really done was planted

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the seed of the opportunity and added me to a couple of Facebook groups. Now I kind of watched

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the space for six months and then when there was one week in my job that wasn't really having much

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fun extremely micro-managed and I noticed that there was quite a lot of people looking for support

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so I just dove in head first secured my first client in 24 hours and then I was able to get

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my first client in 24 hours resigned from my full-time job in a week and I was fully booked in

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three weeks so it kind of snowballed really quickly and then within about four months and this was

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before I knew that there was such thing as a business coach because I didn't know that you

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could get a business coach then but about month four in my virtual assistant business I realized

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that this was an opportunity that I wanted to share with other women so that they could also create

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their own businesses and have that freedom and flexibility to choose when they work and who they

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work with as well so I started coaching at four months into my business and just essentially

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showing other women on how to set up their own business and then you know fast forward probably

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two or three it was probably two years later than that I really decided that coaching and helping women

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was what drove me that really got me out of bed seeing them quit their nine to five seeing them

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create their own business seeing them make way more money than they did in their nine to five

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that was that was enough for me to be like coaching is all in for me and a lot of the clients that we

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had in the virtual assistant business I gave them to the team to go and actually run them within

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their own business and now 99% of what I do is about supporting women to not only build their

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business but also once they built it is how to actually scale it so that it's a long-standing

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long-standing thriving business that's not just a side hustle essentially thank you for sharing that

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let's go to one more leap a layer deep in this I would love to hear some of those stories that

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pertain to your why or maybe some of the experience you've had those women I'd love to hear those

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yeah so very early on I realized the impact that it had on their family life and the fact that

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they didn't have to go back to the office that they could stay home with their their little

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ones that much more and that was pretty cool because I had to go back to work I had to go back

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to work full-time with it it was six months six months of the day I had to go back after having

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my daughter and there was no flexibility given to me I was in a sales role and I still couldn't even

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do a day from home doing sales calls it was very you want your job you come back in the same

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capacity and I know that there's there's so many other women out there that they're forced to put

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their kids in child care or they're forced to just have to go back to work whereas this opportunity

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can actually provide them with you know still a couple of days of work in the beginning

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whilst their kids are young and they can always increase and build that thriving business when

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the time came and then the story started to come out even money-wise I had clients saying I just

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I just cannot fathom the amount of money that I'm making and I'm paying off credit cards I'm now

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being able to provide my kids more presents for Christmas like all of that I was just like this is

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this is the work this is the work because if they've come from a family that's struggled for money

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or if they've taken time off to have kids they're always on the back burner in terms of money so

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those stories are really what got me to to where I was and because of the experience that I had when

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I went back to work no flexibility no allowances for school pick up or score drop-offs it's here's

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your job that take it or leave it and I think that's a very much a one track minded I know a lot of

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that has now changed since COVID and a lot of those companies now have you can pick a day and

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you can work anywhere you like or they're very much tailoring the work hours suit women but I think

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why did it take a global pandemic for us to get there and I think that the nine to five industry

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still has a long way to go in terms of providing flexibility to families yeah yeah you're right

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because a lot of times people they want to they really want to share that they want to chase that

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freedom that most times people can't get so how many times that people don't enjoy times with

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their families because some things that come up or there there's not enough boundaries in a workplace

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or there's not flexibility and people struggle through it and they have to choose between

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providing for their family putting food on the table or or quality time which it's a hard choice

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for most people to do so that's awesome that's great that your work can do that so thank you

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for sharing that with us you're welcome when it comes to your vision Sasha where do you think

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that you're going with your vision if you could see it going in the future somewhere or imagining

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getting a bigger maybe five years ten years down the road if you haven't thought about that

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that's fine too but if you have we'd love to hear your thoughts on on where you where you're going

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and exploring with your vision now yeah I've definitely thought about it this is this is my

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this is my life now so it's always about how can we impact more people and I really see myself

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talking on really big stages to room full of people to really just help them to know that

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there's actually more to life and they can actually choose how they live their life and I think

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that's really where the change is is once they realize that they don't have to live the way that

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society tells us or they can believe in themselves to go and reinvent themselves or to go and change

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the trajectory of their life I think that's really where the work is and the way to do that

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is by speaking on stages motivating you know it's even women men and women to really honor

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themselves and actually give themselves and their family actually this amazing life because one

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everybody deserves to have it everybody's also worthy enough to have it and they just have to

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decide to go and get it and the problem is because a lot of generational trauma and what society tells

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us everyone's playing small because they don't know that they can do anything else so it's more

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about just sharing with them the vision that they can break free from the nine to five and they can

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go and create whatever they want to create and live life essentially on their terms not by somebody

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else's thank you for being here today I'm really happy that you tuned in to vision pros live I'm

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looking forward to seeing your reactions as these episodes continue to move forward this is going

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to get more and more fun we'll have more and more engagement as well we'll invite people to

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participate in the show and thank you for giving us your time and attention have an excellent time

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building out your vision and becoming a vision for yourself you

