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So Eduardo, tell me about your vision.

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So essentially my vision for Olympus AI was that when I was going to the gyms, I kind

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of had realized that gyms are one of the few places left in society where technology hadn't

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really touched yet to a really large degree.

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Like essentially people have been working out in the gym for the same way for decades,

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if not more.

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And I thought that was an issue that could be solved.

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So what I thought would be the most reasonable way to help address this issue of maybe modifying

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how gyms interact with their clients was, well, what if we found a way to make all of

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the machines in the gym smart and automatically track what it is that you're doing?

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And this was my long-term goal with Olympus.

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And the way that I thought best to accomplish that was either you could redesign all the

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machines and buy new machines or on a solution that had backwards compatibility with the

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existing equipment.

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So I realized that that second option was far more feasible, especially if you wanted

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to form a business around it.

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So my idea and the product that I eventually built was something called the Olympus pod.

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And the idea behind the Olympus pod is that it's a small magnetic device that you attach

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to gym equipment, Bluetooth connects to your phone, and it tracks your reps, sets, calories,

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and rest time for you.

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That way we have this new robust way of introducing technology to the gym because not only does

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the pod let you essentially have all these metrics, but having technology built into

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all of the gym equipment allows for further iterations of innovation.

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So that was a long-term goal of Olympus.

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At present, because essentially this is more tied to my story as an entrepreneur, it was

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super difficult actually to get into touch with gym owners as just a solo founder bootstrapping

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his startup.

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So I kind of had to pivot the company at first, and this is kind of where I'm at now, where

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originally it was a B2B business where I would rent a fleet of these pods to gyms and they

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would pay a subscription and then their clients could go use the pods as they wish, just having

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it live on the gym equipment.

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But because it was super difficult to get into contact with gym owners, I've actually

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pivoted the company to become more of a B2C company.

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And the reason that I did that was essentially when I was building the first few prototypes

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of the pod and I was handing it out to people.

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One of the things that actually essentially everybody that had gotten a pod from me said

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the same sentence, maybe minor differences here and there, but it all amounted to the

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same thing, which was that this looks like so much fun, maybe this will get me back into

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the gym.

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And this essentially pivoted what I viewed my product's value as.

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I originally viewed it as your ultimate workout tracker that you could track everything in

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the gym, but it turned out that having this kind of product selling to a consumer kind

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of almost act as like a sunk cost into starting your fitness journey and it made it seem fun

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and cool.

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So the idea now behind Olympus is less about the IOT and installing all these things in

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the gym, even though that is the long term vision.

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But at present, right now it's about making fitness fun.

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And the main way that I did that was like, I kind of took a page out of Duolingo's book.

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Duolingo was able to essentially make learning languages, something everybody hated in high

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school, a lot of fun.

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And the reason, the way they did that was they were giving you rewards along the way.

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And fitness has this problem where millions of people join the gym every year, but more

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than half of them are quitting within the first three months because they're simply

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not having fun.

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They're not seeing the progress that they want and they lose motivation.

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So the idea behind the Olympus pod and then the gamification in the app as a whole is

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essentially to digitize a real world experience.

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You can learn a language on an app, no problem, because that's already a digitized experience.

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But when you're doing things in the gym manually, and then you have to go back into an app and

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tediously write down everything you do, it's super annoying and it's error prone and it's

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going to completely detract from the fun of the experience.

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But with the pod, you can now automatically track what you're doing so you can automatically

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get rewards along the way.

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So the idea here is that we can make fitness fun for these individuals.

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And then once I had a certain user bit, like level of user base, I can then pivot back

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to the gyms and say, look, the technology works, it's proven, it's tried, now I'd like

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to implement this in your gym at scale.

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So that's kind of like the entrepreneurial journey of Olympus.

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Yeah, thank you for sharing that.

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I'm very, very intrigued by your idea what you want to achieve with Olympus.

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But I want to go into what's your why of what you do.

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I think that would be more beneficial to the audience to discover.

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So I know that there is issues and you see it every New Year's, right?

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Hey, there's a bunch of people who sign up to go to gym and then for the first few weeks,

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it's packed.

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You can't do anything about it.

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And then within a few weeks after that, it starts to slow down and then the quitters

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quit and then the people who are consistent stay or who are able to stay consistent stay

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or who are able to see benefits.

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Or their mental block is not there or whatever.

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I think there's hundreds of different reasons why people don't continue with gym.

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Most of them are controllable by the person though.

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I believe that.

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So why did you choose to start a fitness app?

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Why that category?

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So I decided to start a fitness app for two reasons.

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One fitness is a huge passion of mine.

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I'm super into the gym.

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And two, it was the medium by which I thought I could help the most people in a field where

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people truly do need help.

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Because a lot of times in a lot of fields, the incremental innovations, they're essentially

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marginally improving the way people might do any given action.

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But for example, in the gym, there was just absolutely no technologies in gyms whatsoever.

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So there was this huge field of opportunity to help improve this environment.

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And it was something that I was already super familiar with.

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So it got me really excited to work on this project because not only was I feeling like

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I was actually going to properly help people because people do need to have fitness in

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their life if they want to live a fulfilling life.

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And it also tied into my fascination with technology.

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Essentially if you want to optimize for a given field, for example, if you wanted to

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make a ride hailing app and you wanted to make it marginally better, that's fine.

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But it's not the same level of innovation as, well, right now there's no technology

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around ride hailing.

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So let's build an app.

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So Uber and Lyft accomplished this.

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And this is the same case with the gym.

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Now we're not actually optimizing anything.

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This is a completely new field where there is no technology.

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So the field is open.

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And it's just essentially right now trying to inject yourself into that field because

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right now fitness apps right now, they're all pretty much carbon copies of each other.

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It's like you write down what you did and then they have a different color scheme for

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each app.

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And then they're all essentially the same.

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And that's a shame because technology has progressed way beyond what it was 70 years

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ago when people first started really going to the gym and it's certainly progressed

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way past the copy and pasted template apps that we were seeing in the early 2010s.

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So the combination of being able to help so many people on something that's so important

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plus having a field, and it's really rare to have one, that really has not been touched

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by technology, I think those combinations of that combination of factors is what essentially

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really pushed me to work into this.

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So you mentioned that this field has not really been touched by technology.

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I disagree.

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This is why I disagree.

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And maybe you can correct me on this and I think if I'm wrong.

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Apple Watch, Samsung Watch, and all those big companies who have infused tracking capabilities

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in their equipment.

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They can track.

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I have one right now.

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I'm wearing it.

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And they track a lot of stuff.

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So what does it track, for example?

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So it tracks your heart rate.

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It tracks sometimes steps, mainly your heart rate and your health.

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There are a lot of things it does, right?

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And you know what it is, what it tracks.

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But what my question is, how AI is going so fast and how these companies are on a great

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level implementing it.

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I see it that they're using AI in their already equipment that almost everyone in fitness

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has, right?

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Using it and doing the same thing.

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So how is your product different than this?

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And what would someone benefit using Olympus to be their gym partner?

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Totally.

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So let me ask you this.

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Which metric on the Apple Watch is going to help you improve your strength?

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To improve my strength.

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That's a great question.

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Maybe the number of reps I do, but I think that's on there.

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That's on there yet.

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Yeah, it doesn't.

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Not yet.

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Yes.

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And it can't ever track it because the idea is that it's on your wrist.

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So if you're doing a leg press, it's never going to be able to track your leg press.

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There's a lot of essentially the Apple Watch is great for summary statistics.

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And that's really great because technology has touched fitness, but technology has not

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touched the gym.

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And the gym is a massive section of the fitness space.

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And there's right now no technology that directly addresses what it is that people are trying

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to do in the gym.

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They're trying to get stronger.

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So yes, your Apple Watch can tell you you've lost 10 pounds, but it can't tell you what

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you did to get there, nor can it tell you how to lose another 10.

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The way you're going to do that is that you're going to probably either go into the gym or

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maybe you're going to start running.

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But the idea here is that as far as gym routines go, the Apple Watch or Samsung Watch or any

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of these other technologies, whoop included, simply cannot help you in the gym.

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And that's the problem at hand is that people need help in their fitness routine.

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So summary statistics are super awesome, especially if you're already fit.

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But for somebody who has no idea what they're doing in the gym, these Apple Watch summary

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statistics is not going to deliver what they're hoping to get, which is the progress that

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they want to see.

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So that's where I think is the huge problem.

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And then to tie that in with AI, now Olympus, because it's Olympus AI, essentially has our

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new feature, which is called Zeus.

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And Zeus is the AI that runs the entirety of Olympus.

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So the way that Zeus works is that when you want to work out for the day, and let's say

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you're relatively new or even at any step, whether intermediate or expert, what Zeus

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will do is it'll take your entire workout history, which is tracked, and then it'll

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ingest that.

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And then when you ask Zeus to make you a routine for that day or for the week, it'll look at

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your workout history on top of your summary stats, because the app has an integration

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with Apple Health.

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And then it uses that information, combines it, and then gives you a routine to follow,

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and then gives you the medium by which to track that.

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And then gamifies the experience so you enjoy it beyond just simply doing a chore of working

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out.

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And that's what the real value of Olympus is, is that it ties your entire fitness persona

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with information that only can be extracted from the pod, and then uses that with Zeus,

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which is our AI, to deliver the progress that you want and then make it fun.

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And that's the overarching idea behind Olympus.

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Yeah.

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Thank you for sharing that.

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I think it's very, very interesting what you've been able to do.

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How many people would you say have actually successfully used Zeus and Olympus and have

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seen results?

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So we have 25 daily active users, 10 page subscribers, because essentially I've launched

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the current iteration of the app three months ago.

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And then Zeus is going to be a feature that I am pushing at the end of the month.

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I've had five beta testers use it to make sure that it works.

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But essentially Zeus has not hit the market just yet.

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I've just recently integrated it because of new developments in technology, actually that

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happened in December, that allowed for Zeus to take on this role inside the app.

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So that's going to be coming at the end of the month.

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But outside of that, the users that are using the pod, they have found that it is tracking

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everything that they're doing.

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But essentially, with just the pod, I was not solving the problem of keeping people

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motivated.

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So in this big push at the end of the month, it's going to include all of the gamification,

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which includes leaderboards, includes streaks, it includes badges.

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And essentially you can compete with your friends on it, as well as having Zeus.

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And this is going to be the final two components that I think will really help take off the

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app before I start really diving into the marketing and pushing it out there.

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I had to prove that a LibisPod works before I could build all these other cool features

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on top of it.

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And that's kind of generally the entrepreneurial journey.

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Because I come back, my background is an engineer.

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So the problem is that when you're an engineer starting a company, is that your company doesn't

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necessarily need an engineer, it needs a CEO, and you have to act like one.

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And the problem with engineers is that we get feature crazy, where we're like, I can

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build this, therefore I should.

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And that's not how you operate a company that you want to succeed.

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Because if you're using your company as a medium to essentially prove how smart you

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are to yourself by saying, I can build this and I can build that, and then putting it

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in the app, that's not a way to properly grow or scale.

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Because it's at the end of the day, what your customers want, not what your ego needs.

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And that's how you have to feed a company.

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So that is something that I've essentially learned on this entrepreneurial journey.

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And building this ultimate workout tracker and building the pod was super cool.

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It was a great exercise in my engineering, but it wasn't delivering on what was the real

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problem in fitness is that millions of people are quitting the gym, and nobody could tell

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why, and no one seems to be able to stop it.

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But with this new revelations in technology, especially on the AI side, I found that out

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and then I'm going to push them into the app because that's what the market is telling

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me it needs.

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So thank you for sharing that.

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I think your insights on that is to a point correct.

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I want to share my thoughts on that though.

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I think there is a need for the app, but there's also how many people want to be in the gym

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and do it.

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And I don't think it has not been correct.

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I think people know, like big companies know what you need to do to have people come and

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be part of their gyms regularly.

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There is business models based on the opposite of it too.

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Like Planet Fitness, I go to Planet Fitness.

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Their business model is hyping up their advertisements and things right around November, December.

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So more and more people sign up in their contract.

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And their business model is they're expecting 95% of their, I think 95 or 90%, I can't remember

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the exact stat, but they're expecting quite a bit of their population to come to the gym

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to stop coming to the gym, but they're on the hook of the contract.

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And they make it hard for people to come and cancel their membership until the next year.

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So business models are based on that.

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They're focusing on, hey, we want more and more people to come in because their gym can't

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sustain the amount of people that sign up for the gym.

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It's not designed to.

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So two main factors with that.

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One, the statistic where it's around 50% of people are quitting the gym means that they're

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canceling their membership.

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To account for that other portion of it, there's a new law that has just passed that essentially

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says that gyms need to have a one click cancel for the memberships.

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So with the combination of this law, which was passed three months ago, and the fact

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that still you're missing out on millions of people, which is millions of revenue, I

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don't think the code's really been cracked because now more than ever, it's going to

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be easier to quit.

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And even at that, despite how difficult it was before, you were still having millions

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of people still quit and cancel their contracts.

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So I don't think that they cracked the code as far as maintaining gym memberships because

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maybe they were lucky that they were able to essentially finesse people into these long

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contracts.

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But that's not a sustainable business model because first of all, as people become more

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tech savvy with Gen Z coming up and going into the gyms, they're going to get better

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at being able to cancel, even if that law was not passed, they're going to get better

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at being able to cancel that contract.

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That's essentially a product of the environment of the people that were going to the gym.

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So yes, as you have the older generation going to the gym, they might not have been able

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to navigate the portals and all the things and the loopholes that you needed to do essentially

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to cancel your contract.

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But that's shifting.

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And it's shifting in a way between both legal and the mind frame of society is that it's

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making it easier to quit the gym.

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So what we want to do is stop people from doing that because ultimately at the end of

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the day, if this code was cracked, you wouldn't have millions of people quitting.

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Thank you for being here today.

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I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions as these episodes continue to move forward.

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This is going to get more and more fun.

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We'll have more and more engagement as well.

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We'll invite people to participate in the show and thank you for giving us your time

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and attention.

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I hope you're having an excellent time building out your vision and becoming a Vision Pro

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yourself.

