1 00:00:00,000 --> 00:00:05,000 Why do you think leaders hide from funding their vision? 2 00:00:05,500 --> 00:00:07,760 And then how can those leaders 3 00:00:07,760 --> 00:00:10,260 lean into funding that vision? 4 00:00:10,260 --> 00:00:13,960 So I think the reason that founders, myself included, 5 00:00:13,960 --> 00:00:16,840 when I am looking to start something new, 6 00:00:16,840 --> 00:00:20,680 I don't always jump in at 100%. 7 00:00:20,680 --> 00:00:22,840 A part of that is I'm a little bit jaded 8 00:00:22,840 --> 00:00:25,080 from being in business for so long, right? 9 00:00:25,080 --> 00:00:27,560 I know that not every idea I have 10 00:00:27,560 --> 00:00:28,960 is gonna be a home run idea. 11 00:00:28,960 --> 00:00:31,440 I know not every idea is gonna be great. 12 00:00:31,440 --> 00:00:35,280 And I have built businesses from zero. 13 00:00:35,280 --> 00:00:38,720 I have a company right now that we built from zero, 14 00:00:38,720 --> 00:00:41,520 and now it's probably worth like 70 or $80 million 15 00:00:42,920 --> 00:00:45,080 over four years. 16 00:00:45,080 --> 00:00:47,400 But it took a lot of investment, right? 17 00:00:47,400 --> 00:00:52,400 Not just sweat, blood, tears, all of the things, 18 00:00:52,800 --> 00:00:55,280 but it also took a lot of intentionality 19 00:00:55,280 --> 00:00:58,080 of how we were gonna build this business, 20 00:00:58,080 --> 00:01:00,320 that we were gonna build this business. 21 00:01:00,320 --> 00:01:03,700 And so it's hard because one, 22 00:01:03,700 --> 00:01:04,880 you're trying to do something 23 00:01:04,880 --> 00:01:07,040 that you maybe have never done before, 24 00:01:07,040 --> 00:01:09,080 so it's uncomfortable. 25 00:01:09,080 --> 00:01:12,080 Two, you are doing something that you don't really know 26 00:01:12,080 --> 00:01:14,240 you're gonna have a full payoff from it, 27 00:01:14,240 --> 00:01:16,240 which is funny because I was just on a call 28 00:01:16,240 --> 00:01:18,600 with my mindset coach before this call, 29 00:01:18,600 --> 00:01:23,600 and I was talking to her about what my 2025 goals are, 30 00:01:24,000 --> 00:01:26,280 my vision board, et cetera. 31 00:01:26,280 --> 00:01:28,560 And she's shared with me, she's like, 32 00:01:28,560 --> 00:01:32,800 look, I've noticed a shift in how you're showing up, 33 00:01:32,800 --> 00:01:35,200 and I wanna ask you more questions around that. 34 00:01:35,200 --> 00:01:39,880 And where we kinda got was that I need to make some changes 35 00:01:39,880 --> 00:01:43,560 that I know I need to make, but haven't yet made. 36 00:01:43,560 --> 00:01:46,880 And one of the changes or one of the things 37 00:01:46,880 --> 00:01:49,620 I wanna lean into is something that I feel excited about, 38 00:01:49,620 --> 00:01:51,600 but she's not yet convinced 39 00:01:51,600 --> 00:01:54,900 because I'm not putting all of my energy and effort into it. 40 00:01:54,900 --> 00:01:57,640 And part of the fear that's holding me back 41 00:01:57,640 --> 00:02:00,720 is I don't wanna fund something with time, energy, effort, 42 00:02:00,720 --> 00:02:03,640 or dollar if it's not going to be successful. 43 00:02:03,640 --> 00:02:06,080 And I think that that is a common fear 44 00:02:06,080 --> 00:02:11,000 that new entrepreneurs have and serial entrepreneurs have. 45 00:02:12,600 --> 00:02:14,040 It's the fear of the unknown. 46 00:02:14,040 --> 00:02:18,480 It's the fear of putting something into building this 47 00:02:18,480 --> 00:02:20,520 and then having it not be successful. 48 00:02:20,520 --> 00:02:22,880 It's the fear of needing to pivot. 49 00:02:22,880 --> 00:02:26,000 It's the fear of what will people think 50 00:02:26,000 --> 00:02:28,600 if I try something new that I've never done before? 51 00:02:28,600 --> 00:02:31,880 So it's like all of these are fear-based, 52 00:02:31,880 --> 00:02:33,720 but I just share this because it's very timely 53 00:02:33,720 --> 00:02:35,620 because I'm definitely in the middle of that too. 54 00:02:35,620 --> 00:02:38,320 And I think that it's important that as leaders, 55 00:02:38,320 --> 00:02:39,960 especially once you've reached success, 56 00:02:39,960 --> 00:02:42,440 that you talk about these things, 57 00:02:42,440 --> 00:02:45,480 because these are real and these are things that 58 00:02:45,480 --> 00:02:47,400 you think of at many different stages 59 00:02:47,400 --> 00:02:49,900 of many different types of startups and businesses. 60 00:02:49,900 --> 00:02:52,140 Thank you for sharing that. 61 00:02:52,140 --> 00:02:57,140 I think that's exactly on point with your thoughts 62 00:02:57,420 --> 00:03:00,740 because there's so many times, 63 00:03:00,740 --> 00:03:02,620 for my business, for example, 64 00:03:02,620 --> 00:03:05,780 I started it and then I found my partner 65 00:03:05,780 --> 00:03:09,100 and then my partner was doing 10 times bigger 66 00:03:09,100 --> 00:03:10,900 and better things I was doing. 67 00:03:10,900 --> 00:03:13,620 Then I realized if I grow his business, 68 00:03:13,620 --> 00:03:15,300 then my business just fades away. 69 00:03:15,300 --> 00:03:17,020 So there's no point in me putting money, time, 70 00:03:17,020 --> 00:03:18,180 and energy and effort into that 71 00:03:18,180 --> 00:03:21,700 because it encompasses the bigger picture of other things. 72 00:03:21,700 --> 00:03:25,100 I'm like, do I want to do this or do I want to build this? 73 00:03:25,100 --> 00:03:25,940 Yeah. 74 00:03:25,940 --> 00:03:27,460 Do I want a $50 million company? 75 00:03:27,460 --> 00:03:29,500 Do I want a $5 billion company? 76 00:03:29,500 --> 00:03:31,340 Which one do I wanna choose? 77 00:03:31,340 --> 00:03:33,060 So, yeah. 78 00:03:33,060 --> 00:03:37,100 You know, the $50 billion company isn't for everybody 79 00:03:37,100 --> 00:03:37,940 and that's okay. 80 00:03:37,940 --> 00:03:39,740 The $50 billion company is not for everybody. 81 00:03:39,740 --> 00:03:41,980 That's okay too, but I think it's more about 82 00:03:41,980 --> 00:03:46,540 being in alignment with what you're choosing to do. 83 00:03:46,540 --> 00:03:48,620 Then what tips do you have for leaders? 84 00:03:50,220 --> 00:03:51,060 Oh gosh. 85 00:03:51,060 --> 00:03:52,220 Okay, this is maybe, 86 00:03:52,220 --> 00:03:54,140 I don't know if it's the blind leading the blind 87 00:03:54,140 --> 00:03:56,380 or the partially seeing leading the blind here, 88 00:03:56,380 --> 00:03:58,740 but here's what I can say. 89 00:04:00,340 --> 00:04:04,260 Work with somebody who can give you outside perspective 90 00:04:04,260 --> 00:04:07,460 because it wasn't until I was on this call with Rosie today 91 00:04:07,460 --> 00:04:10,060 that I realized that I had a lot of fear around this 92 00:04:10,060 --> 00:04:11,900 and a lot of resistance around this 93 00:04:11,900 --> 00:04:13,020 because I couldn't see it 94 00:04:13,020 --> 00:04:14,860 while I'm in the middle of the storm, right? 95 00:04:14,860 --> 00:04:16,340 Like when you're in the middle of the storm, 96 00:04:16,340 --> 00:04:19,260 you just cannot see the perspective of everything. 97 00:04:19,260 --> 00:04:22,780 But when you have someone like a Rosie who's outside 98 00:04:22,780 --> 00:04:26,060 and looking at you from the outside, 99 00:04:26,060 --> 00:04:27,540 they see things differently. 100 00:04:27,540 --> 00:04:29,300 They can compartmentalize differently. 101 00:04:29,300 --> 00:04:31,660 It doesn't feel personal to them the way it does for us. 102 00:04:31,660 --> 00:04:34,900 So my first tip is find yourself a Rosie. 103 00:04:34,900 --> 00:04:35,860 Her name's Rosie Noel. 104 00:04:35,860 --> 00:04:37,460 She's fantastic. 105 00:04:38,900 --> 00:04:40,940 So I'd say find yourself a mindset coach 106 00:04:40,940 --> 00:04:41,780 that aligns with you, 107 00:04:41,780 --> 00:04:45,300 that can help you see your vision and gain clarity. 108 00:04:45,300 --> 00:04:48,740 Second is you are going to come up 109 00:04:48,740 --> 00:04:50,700 against new challenges all the time. 110 00:04:50,700 --> 00:04:53,260 And one thing Rosie always says to me is 111 00:04:53,260 --> 00:04:55,140 it is gonna be uncomfortable 112 00:04:55,140 --> 00:04:58,980 for you to stay the same exact person as you are right now. 113 00:04:58,980 --> 00:05:01,740 And it's also gonna be uncomfortable for you to grow. 114 00:05:01,740 --> 00:05:04,300 You have to choose which discomfort you want, 115 00:05:04,300 --> 00:05:07,100 which one is less uncomfortable 116 00:05:07,100 --> 00:05:09,100 because both are gonna be uncomfortable. 117 00:05:09,100 --> 00:05:10,980 And when I think about it like that, 118 00:05:10,980 --> 00:05:11,980 and when it's framed like that, 119 00:05:11,980 --> 00:05:14,180 then I'm always thinking, 120 00:05:14,180 --> 00:05:17,180 okay, what's the worst thing that can happen to me? 121 00:05:17,180 --> 00:05:18,900 Okay, if this is the worst outcome, 122 00:05:18,900 --> 00:05:21,900 can I tolerate, recover, or live with that outcome? 123 00:05:21,900 --> 00:05:26,180 There are very few things that I can think of as outcomes, 124 00:05:26,180 --> 00:05:27,660 especially in business, 125 00:05:27,660 --> 00:05:30,100 that I'm just unwilling to go down that path. 126 00:05:30,100 --> 00:05:33,700 And I think one that most people find surprising about me 127 00:05:33,700 --> 00:05:35,020 is a lot of people go, 128 00:05:35,020 --> 00:05:37,140 oh, you're gonna be a billionaire. 129 00:05:37,140 --> 00:05:39,020 And I go, yeah, probably not. 130 00:05:39,020 --> 00:05:40,460 And they go, no, but you can do it. 131 00:05:40,460 --> 00:05:42,460 And I go, I could. 132 00:05:42,460 --> 00:05:45,060 I fully believe that this is within reach, 133 00:05:46,500 --> 00:05:48,500 except I don't wanna do the things 134 00:05:48,500 --> 00:05:50,420 that you have to do to become a billionaire. 135 00:05:50,420 --> 00:05:51,700 Exactly. 136 00:05:51,700 --> 00:05:54,020 And I don't think people will really grasp 137 00:05:54,020 --> 00:05:55,100 how much money that is. 138 00:05:55,100 --> 00:05:56,100 That's a lot of money. 139 00:05:56,100 --> 00:05:58,940 I've transacted on a billion dollars of real estate. 140 00:05:58,940 --> 00:06:01,340 I know what this number means. 141 00:06:01,340 --> 00:06:04,580 I just don't think I have a need for a billion dollars. 142 00:06:05,540 --> 00:06:07,420 If someone's gonna hand it to me, I'm not gonna be mad. 143 00:06:07,420 --> 00:06:10,060 So you can definitely gift me a billion dollars. 144 00:06:10,060 --> 00:06:12,900 But I don't think I want to do the work. 145 00:06:12,900 --> 00:06:17,220 I don't want to take advantage of the opportunities 146 00:06:17,220 --> 00:06:20,020 that I would need to in order to be a billionaire. 147 00:06:20,020 --> 00:06:21,580 It's not a priority for me. 148 00:06:21,580 --> 00:06:23,980 Instead, I want to have enough. 149 00:06:23,980 --> 00:06:25,180 I want to leave a legacy. 150 00:06:25,180 --> 00:06:26,500 I want to leave an impact. 151 00:06:26,500 --> 00:06:30,100 So I think that's kind of my other tip is, 152 00:06:30,100 --> 00:06:31,820 as entrepreneurs, it can be really hard 153 00:06:31,820 --> 00:06:33,020 when we're in these spaces 154 00:06:33,020 --> 00:06:36,260 to not get carried away with more and the next thing 155 00:06:36,260 --> 00:06:38,100 and bigger and better. 156 00:06:38,100 --> 00:06:39,980 And I think it's really important for us 157 00:06:39,980 --> 00:06:43,100 to consider how much is actually enough? 158 00:06:43,100 --> 00:06:43,940 What is enough? 159 00:06:43,940 --> 00:06:47,300 What is the thing that makes you feel happy, 160 00:06:47,300 --> 00:06:49,420 that makes you feel fulfilled? 161 00:06:49,420 --> 00:06:52,140 What do you need to live a great life? 162 00:06:52,140 --> 00:06:55,860 And aim for that instead of choosing an arbitrary number. 163 00:06:55,860 --> 00:06:58,940 When someone says I want to build a billion dollar company 164 00:06:58,940 --> 00:07:00,820 in the next six months, I go, why? 165 00:07:02,020 --> 00:07:03,300 What's the goal? 166 00:07:03,300 --> 00:07:04,940 And a lot of times they can't articulate it. 167 00:07:04,940 --> 00:07:07,700 And I go, okay, then why not a $10 billion company? 168 00:07:07,700 --> 00:07:09,820 Why not a $500 billion company? 169 00:07:09,820 --> 00:07:11,940 These are just arbitrary numbers 170 00:07:11,940 --> 00:07:15,660 that you don't really have an understanding of what they are. 171 00:07:15,660 --> 00:07:19,020 Yeah, and that on a micro scale 172 00:07:19,020 --> 00:07:23,620 is so much more prevalent than you can see. 173 00:07:23,620 --> 00:07:25,500 Like in the entrepreneur world, 174 00:07:25,500 --> 00:07:30,100 we can see so many people just either undercalculating 175 00:07:30,100 --> 00:07:32,340 how much effort that needs to be put in something 176 00:07:32,340 --> 00:07:33,540 to be successful. 177 00:07:33,540 --> 00:07:35,460 Hey, I want to work for myself. 178 00:07:35,460 --> 00:07:38,780 I want to not have a boss and all these things. 179 00:07:38,780 --> 00:07:41,140 I'm like, do you know what that takes to do it? 180 00:07:41,140 --> 00:07:43,340 Yeah, not as easy as you think. 181 00:07:43,340 --> 00:07:47,460 Yeah, I think Alex Hermosy calls it the, 182 00:07:47,460 --> 00:07:52,020 what's it called, the depth of something, I forgot. 183 00:07:52,020 --> 00:07:56,660 Wait, he has this term for it where you try something, 184 00:07:56,660 --> 00:07:58,140 it's exciting and getting new, 185 00:07:58,140 --> 00:08:00,100 then you get to the bottom of it, 186 00:08:00,100 --> 00:08:01,980 my gosh, it's actually very, very hard. 187 00:08:01,980 --> 00:08:04,900 So you start climbing it, then it's super hard. 188 00:08:04,900 --> 00:08:06,820 And most people leave it at there. 189 00:08:06,820 --> 00:08:07,660 Yes. 190 00:08:07,660 --> 00:08:09,340 Instead of going toward the other side. 191 00:08:09,340 --> 00:08:12,980 And that's what entrepreneurship has and has been. 192 00:08:12,980 --> 00:08:14,420 And that's a great point you made. 193 00:08:14,420 --> 00:08:17,700 Like, do I really want, 194 00:08:17,700 --> 00:08:19,700 and for some people it's gonna be like $10,000 195 00:08:19,700 --> 00:08:20,820 or maybe $15,000. 196 00:08:20,820 --> 00:08:24,140 Like, do you really want $15,000, $10,000 a month? 197 00:08:24,140 --> 00:08:25,500 And am I willing to do the work 198 00:08:25,500 --> 00:08:27,540 that needs to be done for that? 199 00:08:27,540 --> 00:08:28,380 Yeah. 200 00:08:28,380 --> 00:08:31,020 And that's exactly set right. 201 00:08:31,020 --> 00:08:32,140 And I think I hear, 202 00:08:32,140 --> 00:08:33,900 and I'm curious if this is true for you too, 203 00:08:33,900 --> 00:08:35,780 but I hear it the most with a billion. 204 00:08:35,780 --> 00:08:38,980 Like, this is the hot button number that I hear all the time. 205 00:08:38,980 --> 00:08:42,780 And I'm on countless panels on countless stages, 206 00:08:42,780 --> 00:08:45,900 they do an open Q&A and I always get asked, 207 00:08:45,900 --> 00:08:47,660 how do I become a billionaire? 208 00:08:49,060 --> 00:08:51,140 Okay, let's start with why do you need to be a billionaire? 209 00:08:51,140 --> 00:08:53,820 Like, do you really need a billion dollars 210 00:08:53,820 --> 00:08:55,260 to do what you need to do? 211 00:08:55,260 --> 00:08:56,900 Like, what are the things you're trying to do 212 00:08:56,900 --> 00:09:00,180 that you can't do with 10 million or 100 million 213 00:09:00,180 --> 00:09:01,740 or 500 million? 214 00:09:01,740 --> 00:09:02,940 Like, why a billion? 215 00:09:02,940 --> 00:09:05,660 It's just, I think it's just a number of people throw out 216 00:09:05,660 --> 00:09:08,140 and I don't think that they really comprehend what it means. 217 00:09:08,140 --> 00:09:09,860 Yeah, exactly. 218 00:09:09,860 --> 00:09:12,060 I have not come more to these experiences 219 00:09:12,060 --> 00:09:13,660 but you probably have, 220 00:09:13,660 --> 00:09:16,300 where people actually say, I want a billion dollars. 221 00:09:16,300 --> 00:09:17,140 Oh yeah. 222 00:09:17,140 --> 00:09:20,500 Don't, I, so let me tell you the thing 223 00:09:20,500 --> 00:09:22,140 about my billion dollars. 224 00:09:22,140 --> 00:09:24,100 Like, it's my friend's vision. 225 00:09:27,060 --> 00:09:29,580 And I think that might help other people see 226 00:09:29,580 --> 00:09:30,900 what it could do. 227 00:09:30,900 --> 00:09:32,620 So first class business on the top right corner, 228 00:09:32,620 --> 00:09:35,540 if you see the logo. 229 00:09:35,540 --> 00:09:39,020 He created this company as a way of growing 230 00:09:39,020 --> 00:09:42,100 and helping businesses and helping businesses scale. 231 00:09:42,100 --> 00:09:45,580 At the same time, it's a way to bridge gaps 232 00:09:45,580 --> 00:09:49,380 between the financial disparity between the world. 233 00:09:49,380 --> 00:09:52,940 So like, if you go, like, so he started it in Latin America 234 00:09:52,940 --> 00:09:56,500 where he hires virtual assistants and trains them, 235 00:09:56,500 --> 00:09:58,460 makes them learn and pays them at the same time 236 00:09:58,460 --> 00:10:00,220 to help them become a virtual assistant 237 00:10:00,220 --> 00:10:02,500 or provide for their family. 238 00:10:02,500 --> 00:10:04,620 Where, like, I know like in America, 239 00:10:04,620 --> 00:10:08,180 a lot of people pay like, very less amount of money, 240 00:10:08,180 --> 00:10:11,660 more than they deserve and they treat them like crap. 241 00:10:11,660 --> 00:10:16,220 But we help them see what they're capable of. 242 00:10:16,220 --> 00:10:19,820 We obviously can't hire everyone and anyone. 243 00:10:19,820 --> 00:10:22,340 But we find people who align with their values 244 00:10:22,340 --> 00:10:24,500 and we can help them grow in their skills. 245 00:10:24,500 --> 00:10:26,500 And then once they get to a certain point, 246 00:10:27,900 --> 00:10:30,460 they work with us and they have opportunities to grow 247 00:10:30,460 --> 00:10:31,500 and get more and more money. 248 00:10:31,500 --> 00:10:33,660 It's not limited to something. 249 00:10:33,660 --> 00:10:36,340 One of the few of the VAs are actually owners 250 00:10:36,340 --> 00:10:38,860 of the company, they own percentage of the company. 251 00:10:38,860 --> 00:10:39,900 It's crazy. 252 00:10:39,900 --> 00:10:43,300 Yeah, so that's his vision of billion dollars, 253 00:10:43,300 --> 00:10:45,980 like $5 billion, I don't know what it's gonna be. 254 00:10:45,980 --> 00:10:47,740 But that's why he wanted to make billion dollars. 255 00:10:47,740 --> 00:10:50,460 And like that inspired me, like that's awesome. 256 00:10:50,460 --> 00:10:53,980 Yeah, I mean, I would still challenge him though, 257 00:10:53,980 --> 00:10:56,860 is it really a billion dollars that you need 258 00:10:56,860 --> 00:10:58,060 for the things you wanna do? 259 00:10:58,060 --> 00:11:00,540 I don't think it is, for most people it's not. 260 00:11:00,540 --> 00:11:01,420 Yeah, you're right. 261 00:11:01,420 --> 00:11:06,420 And for him though, he's competing against Ernest and Youngs 262 00:11:06,660 --> 00:11:09,260 and McKenzie and Company. 263 00:11:09,260 --> 00:11:11,740 To leave like a very specific legacy that requires that. 264 00:11:11,740 --> 00:11:15,340 So like, it's well thought out, it makes sense. 265 00:11:15,340 --> 00:11:17,940 99% of the time when someone says, 266 00:11:17,940 --> 00:11:21,220 I wanna be a billionaire, okay, tell me what you're doing now, 267 00:11:21,220 --> 00:11:23,340 why you wanna do this, what your vision is, 268 00:11:23,340 --> 00:11:26,420 what's the goal, because without understanding 269 00:11:26,420 --> 00:11:29,220 what you're working toward, it's very hard to get there. 270 00:11:29,220 --> 00:11:31,780 I'm getting to a billion is hard in general, 271 00:11:31,780 --> 00:11:35,500 but getting there with no roadmap or vision, 272 00:11:36,460 --> 00:11:38,060 I don't know, I'm sure it's possible 273 00:11:38,060 --> 00:11:39,220 and I'm sure there's people that have done it, 274 00:11:39,220 --> 00:11:42,020 but that is like hoping for lightning to strike. 275 00:11:42,020 --> 00:11:44,020 Yeah, but for him there's a difference though, 276 00:11:44,020 --> 00:11:48,020 he does not put a cap on how big the company can get. 277 00:11:48,020 --> 00:11:49,660 And he doesn't even know how to control 278 00:11:49,660 --> 00:11:51,580 if he doesn't get it within his lifetime. 279 00:11:51,580 --> 00:11:54,420 Like he might come to a point where it's self-sustaining, 280 00:11:54,420 --> 00:11:55,620 he just goes on the board 281 00:11:55,620 --> 00:11:58,220 and then things to survive itself. 282 00:11:58,220 --> 00:11:59,700 And then it can grow farther and farther. 283 00:11:59,700 --> 00:12:02,340 He does not cap that, there's no cap to it 284 00:12:02,340 --> 00:12:05,540 and there's no under cap to it, you know what I mean? 285 00:12:05,540 --> 00:12:08,700 So yeah, so I'm glad you said something of that sort. 286 00:12:08,700 --> 00:12:11,380 Thank you, Christian, that was Asfina. 287 00:12:11,380 --> 00:12:12,740 One more question for you. 288 00:12:14,020 --> 00:12:18,580 Throughout your journey, what held you back all these years? 289 00:12:18,580 --> 00:12:21,860 I bet there's a gazillion things you can talk about, 290 00:12:21,860 --> 00:12:25,060 but something that you think would be impactful or obvious? 291 00:12:25,060 --> 00:12:26,140 Fear. 292 00:12:26,140 --> 00:12:28,340 Fear, tell me more about that. 293 00:12:28,340 --> 00:12:32,860 Yeah, fear of the unknown, fear of failure 294 00:12:32,860 --> 00:12:34,820 is probably one of the biggest ones. 295 00:12:36,700 --> 00:12:37,900 Impostor syndrome, 296 00:12:37,900 --> 00:12:40,940 which I think has like a fear component to it. 297 00:12:43,420 --> 00:12:48,420 Not being sure if the juice is gonna be worth the squeeze, 298 00:12:48,460 --> 00:12:50,340 not being sure if I can actually do the thing 299 00:12:50,340 --> 00:12:51,940 I'm setting out to do, 300 00:12:51,940 --> 00:12:56,220 not being sure if other people will see value in my work. 301 00:12:56,220 --> 00:12:59,940 Yeah, a lot of fear has held me back, 302 00:12:59,940 --> 00:13:03,380 which is why I do so much mindset coaching, right? 303 00:13:03,380 --> 00:13:06,380 Is because I'm trying to overcome that. 304 00:13:06,380 --> 00:13:11,140 I'm trying to make changes intentionally 305 00:13:11,140 --> 00:13:13,900 and making sure, and it's honestly, 306 00:13:13,900 --> 00:13:16,900 it's even being able to recognize and understand 307 00:13:16,900 --> 00:13:19,820 my own thoughts and feelings as they come up, 308 00:13:19,820 --> 00:13:22,060 being able to identify them and name them 309 00:13:22,060 --> 00:13:24,300 has been a much more powerful tool 310 00:13:24,300 --> 00:13:28,180 than I thought I ever needed. 311 00:13:28,180 --> 00:13:31,820 And so I'm really grateful for those experiences 312 00:13:31,820 --> 00:13:34,300 so that I can identify fear when it is popping up 313 00:13:34,300 --> 00:13:37,140 and understand why I have fear and if I should have fear, 314 00:13:37,140 --> 00:13:39,620 or should I be changing something here? 315 00:13:39,620 --> 00:13:40,740 Should I be thinking about it differently? 316 00:13:40,740 --> 00:13:41,580 Do I need to reframe? 317 00:13:41,580 --> 00:13:43,340 Or is this like a legitimate concern 318 00:13:43,340 --> 00:13:44,620 that I should be addressing? 319 00:13:44,620 --> 00:13:45,460 Yeah. 320 00:13:48,340 --> 00:13:50,300 Would you like to share some stories 321 00:13:50,300 --> 00:13:52,300 that relate to the scenarios? 322 00:13:52,300 --> 00:13:55,900 Oh gosh, I have countless, countless stories. 323 00:13:55,900 --> 00:13:58,380 Well, I'll give you a fear story 324 00:13:58,380 --> 00:14:00,260 and then I know the outcome of it, 325 00:14:00,260 --> 00:14:02,780 so I'll share that too, that is maybe helpful. 326 00:14:02,780 --> 00:14:06,620 But back in 2020, this must have been 327 00:14:06,620 --> 00:14:08,860 probably like August 2020, 328 00:14:08,860 --> 00:14:13,620 I had my current JV partner, Ellie Perlman, 329 00:14:13,620 --> 00:14:15,540 she reached out to me and she said, 330 00:14:15,540 --> 00:14:19,180 hey, Vina, and I had just left my old partnership, 331 00:14:19,180 --> 00:14:22,260 I had just started my own company in June 332 00:14:22,260 --> 00:14:24,300 and I hadn't done a deal yet. 333 00:14:25,820 --> 00:14:28,220 My old partnership was just really out of alignment 334 00:14:28,220 --> 00:14:32,460 with who I was and how I wanted to show up and operate. 335 00:14:32,460 --> 00:14:34,820 So it became toxic very quickly. 336 00:14:34,820 --> 00:14:36,540 And she called me and she said, 337 00:14:36,540 --> 00:14:39,060 hey, I know you have a lot going on. 338 00:14:39,060 --> 00:14:41,380 I also had like a personal situation with, 339 00:14:41,380 --> 00:14:43,300 one of my daughters had a medical diagnosis 340 00:14:43,300 --> 00:14:45,980 that at the time was pretty significant. 341 00:14:45,980 --> 00:14:48,260 All is okay with her though, but she was just, 342 00:14:48,260 --> 00:14:50,300 she said, I don't know how to say this, 343 00:14:50,300 --> 00:14:52,540 but I know you have a lot going on, 344 00:14:52,540 --> 00:14:54,460 but I wondered if you would be interested 345 00:14:54,460 --> 00:14:56,820 in working on this massive deal with me. 346 00:14:56,820 --> 00:14:59,420 This was the largest deal I had ever bought at the time. 347 00:14:59,420 --> 00:15:01,020 It was $80 million. 348 00:15:01,020 --> 00:15:03,820 Before that, the largest deal I'd ever bought 349 00:15:03,820 --> 00:15:05,420 was $52 million. 350 00:15:05,420 --> 00:15:07,260 So it was a big job. 351 00:15:07,260 --> 00:15:10,740 And it was in the middle of COVID, there was no vaccine. 352 00:15:10,740 --> 00:15:13,100 I was going through so much on the personal side. 353 00:15:13,100 --> 00:15:16,420 I had a lot of turmoil on the professional side. 354 00:15:16,420 --> 00:15:19,500 And she said, do you wanna do this deal with me? 355 00:15:19,500 --> 00:15:20,580 I was like, and who? 356 00:15:20,580 --> 00:15:22,660 She's like, just us. 357 00:15:22,660 --> 00:15:27,540 And I was like, okay, this feels terrifying. 358 00:15:27,540 --> 00:15:31,140 We've raised like $29 million in the middle of COVID. 359 00:15:31,140 --> 00:15:33,260 We don't even know if real estate's gonna recover 360 00:15:33,260 --> 00:15:34,260 at this point. 361 00:15:34,260 --> 00:15:35,340 How are we gonna do this? 362 00:15:35,340 --> 00:15:36,860 Like I had so many unknowns. 363 00:15:36,860 --> 00:15:41,860 And I remember being so scared when I agreed to do this deal. 364 00:15:41,860 --> 00:15:44,100 And I agreed to do it. 365 00:15:44,100 --> 00:15:44,940 And we bought it. 366 00:15:44,940 --> 00:15:47,780 And it has been the single most successful deal 367 00:15:47,780 --> 00:15:51,380 I've ever done on the multifamily side. 368 00:15:51,380 --> 00:15:54,700 What I mean by that is we bought it for $80 million 369 00:15:54,700 --> 00:15:59,380 and sold it for $110 million just 18 months later. 370 00:15:59,380 --> 00:16:03,340 So it was because I had that fear holding me back, 371 00:16:03,340 --> 00:16:06,740 but was able to overcome it and do it anyway 372 00:16:06,740 --> 00:16:08,140 and do it scared. 373 00:16:08,140 --> 00:16:11,300 I had a $30 million profit in 18 months. 374 00:16:11,300 --> 00:16:14,540 That's such a strong case study 375 00:16:14,540 --> 00:16:17,980 that even now when I'm feeling resistance 376 00:16:17,980 --> 00:16:19,940 and it's because I'm just scared of the unknown, 377 00:16:19,940 --> 00:16:22,540 not because there's a legitimate concern, 378 00:16:22,540 --> 00:16:24,940 I always think back to that deal. 379 00:16:24,940 --> 00:16:26,100 Yeah, it's awesome. 380 00:16:26,100 --> 00:16:27,700 Thank you for sharing that with us. 381 00:16:27,700 --> 00:16:29,820 I bet for some people it just blows their mind. 382 00:16:29,820 --> 00:16:31,940 Like, my gosh. 383 00:16:31,940 --> 00:16:34,060 I mean, look, it blew my mind too. 384 00:16:34,060 --> 00:16:38,140 So now I'm more used to it because I've done it more. 385 00:16:38,140 --> 00:16:38,980 Yeah. 386 00:16:38,980 --> 00:16:41,580 So I bet in those times though, 387 00:16:41,580 --> 00:16:43,100 when you were going through that, 388 00:16:43,100 --> 00:16:45,220 you were like, did I make this right decision? 389 00:16:45,220 --> 00:16:47,940 Should I be putting more partners out? 390 00:16:47,940 --> 00:16:50,060 Yeah, there's a lot went on with it. 391 00:16:50,060 --> 00:16:51,660 I still have those thoughts. 392 00:16:51,660 --> 00:16:54,180 I know that leaving my last partnership 393 00:16:54,180 --> 00:16:57,900 was absolutely the right move without question. 394 00:16:57,900 --> 00:17:02,100 I still find that intrusive thought creeping in, right? 395 00:17:02,100 --> 00:17:04,820 Of, wait, should I have done that? 396 00:17:04,820 --> 00:17:05,660 Am I missing something? 397 00:17:05,660 --> 00:17:07,180 Maybe I made a mistake. 398 00:17:07,180 --> 00:17:09,660 But I know when I think about it logically, 399 00:17:09,660 --> 00:17:12,180 I know without question I made the right choice. 400 00:17:12,180 --> 00:17:13,740 And I would make it again today. 401 00:17:13,740 --> 00:17:15,580 I would made it sooner actually 402 00:17:15,580 --> 00:17:17,340 with the information I have today. 403 00:17:17,340 --> 00:17:20,420 But it is hard when fear is holding you back. 404 00:17:20,420 --> 00:17:22,620 So what did you do in that case? 405 00:17:22,620 --> 00:17:25,060 So I feel like it's an incomplete answer 406 00:17:25,060 --> 00:17:26,980 without the solution. 407 00:17:26,980 --> 00:17:28,980 So yes, the fear holds you back, 408 00:17:28,980 --> 00:17:30,860 and then you went and did it anyway. 409 00:17:32,140 --> 00:17:35,860 So what was the solution to you doing it anyway? 410 00:17:35,860 --> 00:17:39,740 I think it is the unwavering belief 411 00:17:39,740 --> 00:17:42,020 that I might not win, 412 00:17:42,020 --> 00:17:43,980 but I'm definitely not gonna quit. 413 00:17:43,980 --> 00:17:46,460 And I knew that about myself. 414 00:17:46,460 --> 00:17:48,420 And I knew that the one thing 415 00:17:48,420 --> 00:17:51,500 that makes entrepreneurs successful is perseverance. 416 00:17:51,500 --> 00:17:56,180 So I know even as I go through various hard moments, 417 00:17:56,180 --> 00:17:57,700 yes, I might be in a storm, 418 00:17:57,700 --> 00:17:59,620 but that storm isn't gonna last forever. 419 00:17:59,620 --> 00:18:01,700 And so again, it goes back to mindset, right? 420 00:18:01,700 --> 00:18:03,500 Like this is all mindset work. 421 00:18:03,500 --> 00:18:06,660 This is also being around people who can elevate you, 422 00:18:06,660 --> 00:18:09,380 who can help you think through this, right? 423 00:18:09,380 --> 00:18:11,780 Who can say, hey, I've been there too. 424 00:18:11,780 --> 00:18:13,340 I know that this is hard. 425 00:18:13,340 --> 00:18:15,220 Here are some things that I did. 426 00:18:15,220 --> 00:18:16,500 This is how I reframed it. 427 00:18:16,500 --> 00:18:18,740 Or they can give you a different perspective, 428 00:18:18,740 --> 00:18:19,860 which can really help you. 429 00:18:19,860 --> 00:18:23,220 So staying curious is probably the number one tip 430 00:18:23,220 --> 00:18:26,140 I could give someone if they're facing fear 431 00:18:26,140 --> 00:18:29,180 or any kind of resistance to what they're doing 432 00:18:29,180 --> 00:18:31,020 is be curious then. 433 00:18:31,020 --> 00:18:33,820 Be curious about why your body is telling you this, 434 00:18:33,820 --> 00:18:35,460 why your mind is telling you this. 435 00:18:35,460 --> 00:18:37,180 Be curious about what other people think. 436 00:18:37,180 --> 00:18:38,660 Be curious about how other people 437 00:18:38,660 --> 00:18:40,340 have solved these same problems. 438 00:18:40,340 --> 00:18:42,780 What are the people that have come before you done? 439 00:18:42,780 --> 00:18:47,140 Be curious about what potential possible wins there are, 440 00:18:47,140 --> 00:18:47,980 right? 441 00:18:47,980 --> 00:18:50,260 You can also counterbalance fear 442 00:18:50,260 --> 00:18:55,260 because fear is really just the fear of the unknown, right? 443 00:18:55,380 --> 00:18:57,140 It's uncertainty. 444 00:18:57,140 --> 00:18:59,540 But if you can look at certainties, 445 00:18:59,540 --> 00:19:01,780 then it's much easier to counterbalance that. 446 00:19:01,780 --> 00:19:03,100 Thank you for being here today. 447 00:19:03,100 --> 00:19:05,580 I'm really happy that you tuned in to Vision Pros Live. 448 00:19:05,580 --> 00:19:08,260 I'm looking forward to seeing your reactions 449 00:19:08,260 --> 00:19:10,540 as these episodes continue to move forward. 450 00:19:10,540 --> 00:19:12,220 This is gonna get more and more fun. 451 00:19:12,220 --> 00:19:14,060 We'll have more and more engagement as well. 452 00:19:14,060 --> 00:19:16,140 We'll invite people to participate in the show. 453 00:19:16,140 --> 00:19:18,500 And thank you for giving us your time and attention. 454 00:19:18,500 --> 00:19:21,220 Have an excellent time building out your vision 455 00:19:21,220 --> 00:19:30,220 and becoming a Vision Pro yourself.