1 00:00:00,000 --> 00:00:01,680 Tell me about your vision. 2 00:00:02,860 --> 00:00:06,740 Yeah, the vision was created because I had a lot 3 00:00:06,740 --> 00:00:09,520 of challenges and problems that I wanted to solve 4 00:00:09,520 --> 00:00:10,700 for me first. 5 00:00:10,700 --> 00:00:14,380 And so as an example, one of those was, 6 00:00:14,380 --> 00:00:16,920 like I mentioned in my story, 7 00:00:16,920 --> 00:00:19,700 having something that I really controlled 8 00:00:19,700 --> 00:00:24,700 and felt I had this kind of ownership of, 9 00:00:24,700 --> 00:00:29,700 so businesses come and go, opportunities come and go, 10 00:00:30,280 --> 00:00:31,860 partnerships come and go, 11 00:00:31,860 --> 00:00:36,580 but the one thing that continues to be there is you 12 00:00:36,580 --> 00:00:38,520 and your reputation. 13 00:00:38,520 --> 00:00:43,520 And so social media has created an opportunity 14 00:00:44,200 --> 00:00:47,560 for people to really have that online business card 15 00:00:47,560 --> 00:00:49,980 that's going to continue to be there, 16 00:00:49,980 --> 00:00:53,980 no matter what company is in your bio this year 17 00:00:53,980 --> 00:00:56,060 or over them, or maybe many companies 18 00:00:56,060 --> 00:00:57,940 that you might own in the future. 19 00:00:57,940 --> 00:01:02,940 And so our vision, my vision for myself was to create Jeremy 20 00:01:04,140 --> 00:01:06,780 and have that be at the center of kind of the ecosystem 21 00:01:06,780 --> 00:01:10,300 of everything that I'm involved in or that I do. 22 00:01:10,300 --> 00:01:14,500 And that's allowed for relationships to grow 23 00:01:14,500 --> 00:01:15,900 and people to say, you know what, 24 00:01:15,900 --> 00:01:19,660 maybe I actually like this person and vice versa, 25 00:01:19,660 --> 00:01:22,300 that's opened doors, that's ended up, 26 00:01:22,300 --> 00:01:24,700 that's allowed me to do things like I would consider 27 00:01:24,700 --> 00:01:26,220 skipping the line, right? 28 00:01:26,220 --> 00:01:30,700 So how does somebody get on stage with really big speakers? 29 00:01:30,700 --> 00:01:33,280 How does somebody go from unknown 30 00:01:33,280 --> 00:01:35,560 to having an abundance of opportunities, 31 00:01:35,560 --> 00:01:38,940 being invited on the podcast, doing these things? 32 00:01:38,940 --> 00:01:43,940 The brand is a definite reason 33 00:01:43,980 --> 00:01:45,480 that one of those things happen. 34 00:01:45,480 --> 00:01:47,760 And so yeah, Influencer Club was created. 35 00:01:47,760 --> 00:01:52,660 Once I started to notice how powerful the platforms were, 36 00:01:52,660 --> 00:01:54,980 like Instagram, being able to connect with so many people, 37 00:01:54,980 --> 00:01:57,940 start doing business, getting onto those speaking stages 38 00:01:57,940 --> 00:02:00,700 with people, then I started to build a team 39 00:02:00,700 --> 00:02:03,180 around that concept. 40 00:02:03,180 --> 00:02:07,980 And so as that team grew, I was able to really turn 41 00:02:07,980 --> 00:02:10,940 this thing into like a system, right? 42 00:02:10,940 --> 00:02:13,320 And I mean, that's a whole nother conversation, 43 00:02:13,320 --> 00:02:16,900 but it's a really big challenge for everybody 44 00:02:16,900 --> 00:02:20,380 because they know they wanna use social, 45 00:02:20,380 --> 00:02:24,940 but sometimes it ends up becoming a really big time span 46 00:02:24,940 --> 00:02:27,380 if you don't have kind of the right direction 47 00:02:27,380 --> 00:02:30,940 or the right tools or end goals in place. 48 00:02:30,940 --> 00:02:33,940 And so I feel like we just did a lot of testing 49 00:02:33,940 --> 00:02:36,860 for the first five years to figure out 50 00:02:36,860 --> 00:02:40,260 what really is important to me. 51 00:02:40,260 --> 00:02:43,200 And then I turned that, that ended up kind of turning 52 00:02:43,200 --> 00:02:48,200 into a business because so many others showed interest in, 53 00:02:49,340 --> 00:02:51,980 yeah, I'd love to have a team of people helping take care 54 00:02:51,980 --> 00:02:52,820 of all of these things. 55 00:02:52,820 --> 00:02:55,420 I'd love to have a podcast coordination team. 56 00:02:55,420 --> 00:02:58,860 I'd love to have influencer campaigns happening 57 00:02:58,860 --> 00:03:01,540 while I am running my business, right? 58 00:03:01,540 --> 00:03:05,340 And so that became a big eye opener 59 00:03:05,340 --> 00:03:07,980 for Influencer Club to be created. 60 00:03:07,980 --> 00:03:10,380 You know, you said a word that stuck out to me, 61 00:03:10,380 --> 00:03:11,980 which is reputation. 62 00:03:11,980 --> 00:03:15,460 I had been reading of course, somewhere on social media, 63 00:03:15,460 --> 00:03:18,560 how someone's reputation can affect their brand. 64 00:03:18,560 --> 00:03:21,220 Can you speak on that just a little bit? 65 00:03:21,220 --> 00:03:24,020 Yeah, I think now more than ever, 66 00:03:24,020 --> 00:03:29,020 the market is not just looking for the quote unquote 67 00:03:30,280 --> 00:03:32,220 best product, okay? 68 00:03:33,280 --> 00:03:38,300 They're also looking for things like connection 69 00:03:38,300 --> 00:03:42,860 with the owners, connection with the individual 70 00:03:42,860 --> 00:03:45,460 that owns and runs the business, you know? 71 00:03:46,340 --> 00:03:49,540 And you see this in the choices that people make 72 00:03:49,540 --> 00:03:52,260 everything from what restaurants and foods 73 00:03:52,260 --> 00:03:57,260 that they buy and engage with to what networking events 74 00:03:57,900 --> 00:03:59,900 and platforms they choose to engage with, 75 00:03:59,900 --> 00:04:02,940 to what books they read, to, you know, 76 00:04:02,940 --> 00:04:05,180 you think about any sort of coaching program. 77 00:04:05,180 --> 00:04:08,660 There are millions of said program, 78 00:04:08,660 --> 00:04:12,100 but why does somebody choose to work with you or myself 79 00:04:12,100 --> 00:04:15,220 or any given individual? 80 00:04:15,220 --> 00:04:19,740 And so that kind of speaks to the personal brand 81 00:04:19,740 --> 00:04:22,740 being so important because it could just be something 82 00:04:22,740 --> 00:04:27,740 as simple as a personal trait or something that you, 83 00:04:28,220 --> 00:04:32,340 something about you that makes somebody want to connect 84 00:04:32,340 --> 00:04:35,940 and do business with you versus, you know, a thousand others. 85 00:04:35,940 --> 00:04:38,700 So I think that that's kind of become really important 86 00:04:38,700 --> 00:04:40,660 and changed the game a little bit. 87 00:04:40,660 --> 00:04:43,740 And I think the game has really changed. 88 00:04:43,740 --> 00:04:45,940 I recently got out of the corporate business 89 00:04:45,940 --> 00:04:50,320 into real estate and I realized the difference 90 00:04:50,320 --> 00:04:54,500 between what it looks like in the past as an entrepreneur 91 00:04:54,500 --> 00:04:56,300 and what it looks like now. 92 00:04:56,300 --> 00:05:00,460 And I guess you would call it the sales game 93 00:05:00,460 --> 00:05:04,420 where it wasn't much of a relationship in the past. 94 00:05:04,420 --> 00:05:07,500 It was more about, you know, profit and keep going 95 00:05:07,500 --> 00:05:09,780 and not many relationships built. 96 00:05:09,780 --> 00:05:13,020 And as I dive deeper into the real estate 97 00:05:13,020 --> 00:05:15,140 and become, you know, a veteran, 98 00:05:15,140 --> 00:05:19,860 I realized that it is strictly about relationships, 99 00:05:19,860 --> 00:05:23,460 knowing someone, liking them and trusting them. 100 00:05:23,460 --> 00:05:25,300 And with that all being said, 101 00:05:25,300 --> 00:05:30,260 how do you take someone that is, you know, 102 00:05:30,260 --> 00:05:35,260 just beginning and getting them further into being known 103 00:05:36,420 --> 00:05:38,860 and branded and making a name, 104 00:05:38,860 --> 00:05:41,060 I guess for themselves, if I may say. 105 00:05:41,940 --> 00:05:46,820 Yeah, I think some of the building that foundation 106 00:05:46,820 --> 00:05:50,300 of let's say relationships or kind of getting yourself 107 00:05:50,300 --> 00:05:55,300 into any given network or marketplace, you know, 108 00:05:55,300 --> 00:06:00,300 some of these skills or, you know, bullet points, 109 00:06:03,460 --> 00:06:06,900 they stay the same forever, okay? 110 00:06:06,900 --> 00:06:10,540 So let me be clear, just because you might be starting out 111 00:06:10,540 --> 00:06:13,680 does not mean that once you create a level of success, 112 00:06:13,680 --> 00:06:14,940 don't forget about these things. 113 00:06:14,940 --> 00:06:17,820 They stay the same always, okay? 114 00:06:17,820 --> 00:06:20,620 So as an example, like I'll pick up the phone 115 00:06:20,620 --> 00:06:24,220 and have a conversation with just about anyone, okay? 116 00:06:24,220 --> 00:06:27,180 No matter what, because I never know 117 00:06:27,180 --> 00:06:30,220 who's going to come through and meet one of my team members 118 00:06:30,220 --> 00:06:32,300 who might get on the phone with me, okay? 119 00:06:32,300 --> 00:06:34,360 Now I might have more of a system now 120 00:06:34,360 --> 00:06:38,060 that we have a business that's grown and developed, okay? 121 00:06:38,060 --> 00:06:39,860 You know, maybe we have some people 122 00:06:39,860 --> 00:06:41,940 at the front of the gate now, okay? 123 00:06:41,940 --> 00:06:45,140 So let's open the gate and decide who comes in, 124 00:06:45,140 --> 00:06:48,060 but I'm still looking to find out 125 00:06:48,060 --> 00:06:49,720 because there's all, you never know. 126 00:06:49,720 --> 00:06:52,960 I've created some of the most impactful relationships 127 00:06:52,960 --> 00:06:57,140 through a random Instagram message to one person 128 00:06:57,140 --> 00:06:59,460 that turned into a 15 minute, you know, 129 00:06:59,460 --> 00:07:01,520 great to meet you phone call, 130 00:07:01,520 --> 00:07:04,000 that turned into relationships 131 00:07:04,000 --> 00:07:07,360 with some of our biggest members, clients, 132 00:07:07,360 --> 00:07:10,740 that turned into referral networks and partnerships. 133 00:07:10,740 --> 00:07:14,940 And so again, that all comes from one random message 134 00:07:14,940 --> 00:07:16,980 to somebody that at face value, 135 00:07:16,980 --> 00:07:18,420 maybe there wasn't anything there 136 00:07:18,420 --> 00:07:21,620 and someone could easily say, you know, no worries, 137 00:07:21,620 --> 00:07:23,220 I don't need to take that. 138 00:07:23,220 --> 00:07:26,020 You'll hear that a lot in the beginning of business. 139 00:07:26,020 --> 00:07:29,140 People are focused on who's my target demographic. 140 00:07:29,140 --> 00:07:31,540 I need to talk to the right person. 141 00:07:31,540 --> 00:07:35,060 And a lot of the times what they mean well, 142 00:07:35,060 --> 00:07:37,260 but what they're really saying is, 143 00:07:37,260 --> 00:07:40,980 I only wanna talk to the people who are ready to buy from me 144 00:07:40,980 --> 00:07:43,100 or do business with me now. 145 00:07:43,100 --> 00:07:45,580 And in the beginning of the foundation 146 00:07:45,580 --> 00:07:48,180 to get yourself into the world, 147 00:07:48,180 --> 00:07:51,940 you need to connect with anyone and everyone 148 00:07:51,940 --> 00:07:54,620 and kind of find out who engages with you, 149 00:07:54,620 --> 00:07:57,360 find out what's behind each door, 150 00:07:57,360 --> 00:07:58,940 because I promise you that phone call 151 00:07:58,940 --> 00:08:01,260 that you decided not to take, 152 00:08:01,260 --> 00:08:02,620 there was somebody there 153 00:08:02,620 --> 00:08:05,840 and they might've just called their wealthy uncle 154 00:08:05,840 --> 00:08:08,900 and you might've sold a $10 million property, okay, 155 00:08:08,900 --> 00:08:11,940 from one phone call, as an example in real estate, right? 156 00:08:11,940 --> 00:08:16,440 Or you might've missed out on a million dollars in capital 157 00:08:16,440 --> 00:08:19,620 because you didn't feel like that was your target demographic. 158 00:08:19,620 --> 00:08:20,640 You really never know. 159 00:08:20,640 --> 00:08:22,900 So in the beginning, using social media, 160 00:08:22,900 --> 00:08:26,440 what it's meant for, don't focus so much on the things 161 00:08:26,440 --> 00:08:29,780 that you can't control like the metrics and then the likes 162 00:08:29,780 --> 00:08:33,060 and I need to get more views right now. 163 00:08:33,060 --> 00:08:36,060 That's not as important as how many relationships, 164 00:08:36,060 --> 00:08:39,420 how many phone numbers, how many new contacts 165 00:08:39,420 --> 00:08:42,660 did you get from social media this month 166 00:08:42,660 --> 00:08:45,820 that you can actually go out and go try and provide value, 167 00:08:45,820 --> 00:08:47,700 build a relationship with somebody. 168 00:08:47,700 --> 00:08:48,620 Absolutely. 169 00:08:48,620 --> 00:08:50,200 I love how you said that. 170 00:08:50,200 --> 00:08:54,300 And I love the fact that you continue to use relationships 171 00:08:54,300 --> 00:08:56,740 and you pretty much are saying, Jeremy, 172 00:08:56,740 --> 00:08:59,580 is that that's how you have created the business 173 00:08:59,580 --> 00:09:04,260 that you have is because you decided to create relationships 174 00:09:04,260 --> 00:09:06,600 and not put so much thought into it. 175 00:09:06,600 --> 00:09:09,080 You said something about success 176 00:09:09,080 --> 00:09:12,300 and I'm gonna randomly ask you a question. 177 00:09:12,300 --> 00:09:16,180 What is success to you? 178 00:09:16,180 --> 00:09:21,180 Success to me, I think it varies because as you grow 179 00:09:21,660 --> 00:09:25,740 and as time goes on, you're continuing to change 180 00:09:25,740 --> 00:09:29,540 and get better and success is always ever changing. 181 00:09:29,540 --> 00:09:32,420 But I think the one thing that stays the same 182 00:09:32,420 --> 00:09:37,100 is you truly being on a mission for something 183 00:09:37,100 --> 00:09:40,320 that you really care about, for something that you want 184 00:09:40,320 --> 00:09:43,380 to create an impact with. 185 00:09:43,380 --> 00:09:46,920 And that might not be the place that you're in 186 00:09:46,920 --> 00:09:48,100 at this very moment. 187 00:09:49,340 --> 00:09:52,780 So for all of the individuals out there that think, 188 00:09:52,780 --> 00:09:56,220 well, I need to be a business owner to be successful. 189 00:09:56,220 --> 00:09:57,700 I have to be an entrepreneur 190 00:09:57,700 --> 00:10:01,400 because that's what the cool thing is to do. 191 00:10:03,060 --> 00:10:06,380 There are incredibly successful employees. 192 00:10:06,380 --> 00:10:11,380 There are incredibly successful partners, husbands, wives 193 00:10:12,100 --> 00:10:14,760 that help one another, that push one another. 194 00:10:14,760 --> 00:10:17,460 So there are so many different definitions 195 00:10:17,460 --> 00:10:22,380 but the real definition for me is to be on a mission 196 00:10:22,380 --> 00:10:25,300 that you truly care about or are pursuing. 197 00:10:25,300 --> 00:10:26,140 I love that. 198 00:10:26,140 --> 00:10:26,960 I love that. 199 00:10:26,960 --> 00:10:28,080 And now I'm gonna ask you, 200 00:10:28,080 --> 00:10:30,200 what are the greatest joys of what you do? 201 00:10:31,780 --> 00:10:32,960 The greatest joys of what I do. 202 00:10:32,960 --> 00:10:37,960 So there are lots of ROI focused things 203 00:10:38,380 --> 00:10:40,700 that we could sit here and talk about and say, 204 00:10:40,700 --> 00:10:43,640 this person increased their business. 205 00:10:43,640 --> 00:10:45,240 This person had massive success. 206 00:10:45,240 --> 00:10:48,180 This person's on a Netflix TV show now. 207 00:10:48,180 --> 00:10:52,760 We can talk about all the successful metrics 208 00:10:52,760 --> 00:10:56,940 but what the greatest joy of what I do is 209 00:10:56,940 --> 00:10:59,660 when I hear someone come back to me one, two, three, four, 210 00:10:59,660 --> 00:11:03,140 five, six months and they say, 211 00:11:03,140 --> 00:11:05,980 I remember when I was terrified 212 00:11:05,980 --> 00:11:08,660 to even put myself out there. 213 00:11:08,660 --> 00:11:12,820 I had no clue what my brand was, what my message was. 214 00:11:14,300 --> 00:11:16,620 I didn't think that this could work for me. 215 00:11:18,200 --> 00:11:21,140 Hey Jeremy, I really took a leap of faith 216 00:11:21,140 --> 00:11:24,800 and I trusted in this process. 217 00:11:24,800 --> 00:11:28,580 And because of that, all of these other things, 218 00:11:28,580 --> 00:11:30,620 all of these special things have started to happen. 219 00:11:30,620 --> 00:11:34,780 And so when I feel someone's attitude and confidence 220 00:11:34,780 --> 00:11:38,740 about who they are and what they can accomplish change, 221 00:11:38,740 --> 00:11:42,260 I think for me, that's the biggest like proud, 222 00:11:43,460 --> 00:11:47,380 whatever, mentor, partner, friend, 223 00:11:48,980 --> 00:11:51,760 coach, whatever they wanna consider our relationship 224 00:11:51,760 --> 00:11:52,600 at that time. 225 00:11:52,600 --> 00:11:56,260 That's definitely the best moment within the business. 226 00:11:56,260 --> 00:11:59,180 That's crazy Jeremy, because I felt that through the screen. 227 00:11:59,180 --> 00:12:03,340 Like I got goosebumps because that does seem, 228 00:12:03,340 --> 00:12:05,980 I mean, your body language changed and everything 229 00:12:05,980 --> 00:12:09,780 and that does look and feel like it is the greatest joy. 230 00:12:09,780 --> 00:12:12,140 You mentioned some things that it sounds like, 231 00:12:12,140 --> 00:12:14,580 or I've read that you've actually worked with 232 00:12:14,580 --> 00:12:17,740 is Netflix stars, top real estate agents. 233 00:12:17,740 --> 00:12:20,180 And you decided to tell me a story 234 00:12:20,180 --> 00:12:22,420 about someone that's contacted you. 235 00:12:22,420 --> 00:12:27,300 So, and that just says a lot about you. 236 00:12:27,300 --> 00:12:29,820 And I'm sure the audience would love to know 237 00:12:29,820 --> 00:12:32,340 what's a few keys to building a personal brand 238 00:12:32,340 --> 00:12:34,300 that drives results. 239 00:12:34,300 --> 00:12:35,980 Give them a little season. 240 00:12:35,980 --> 00:12:38,500 Yeah, I mean, here's the thing. 241 00:12:39,940 --> 00:12:42,940 First, I'll start with the bullet point 242 00:12:47,300 --> 00:12:48,860 that no one wants to accept. 243 00:12:48,860 --> 00:12:52,980 Okay, the trend, the 30 day trend, 244 00:12:52,980 --> 00:12:55,740 whatever you're hearing that you're supposed to do, 245 00:12:57,860 --> 00:13:01,220 is not necessarily what you actually want to do 246 00:13:01,220 --> 00:13:02,620 or need to do. 247 00:13:02,620 --> 00:13:07,620 So, get rid of all of the other content experts 248 00:13:08,700 --> 00:13:10,200 and everything that you're told to do. 249 00:13:10,200 --> 00:13:13,980 You need to post 40 times a day in order to be successful. 250 00:13:13,980 --> 00:13:17,180 And you gotta be on 16 platforms. 251 00:13:17,180 --> 00:13:21,140 And if you're not doing reels 16 times a day, 252 00:13:21,140 --> 00:13:23,460 you're not gonna break through. 253 00:13:23,460 --> 00:13:27,820 Just put all that aside for a moment and think about this. 254 00:13:27,820 --> 00:13:30,540 Your social media, whether it's your Instagram 255 00:13:30,540 --> 00:13:32,540 or whichever platform you choose, 256 00:13:32,540 --> 00:13:34,780 first off, I would recommend number one, 257 00:13:34,780 --> 00:13:39,780 pick one or two and start to go really deep on them, okay? 258 00:13:39,980 --> 00:13:43,860 If you don't have a proof of concept with one, 259 00:13:43,860 --> 00:13:48,860 it's very difficult to try and succeed on five, okay? 260 00:13:49,080 --> 00:13:51,320 So, just go deep with one or two platforms. 261 00:13:51,320 --> 00:13:53,760 Pick Instagram, YouTube, LinkedIn, 262 00:13:53,760 --> 00:13:56,320 whatever your platform is. 263 00:13:56,320 --> 00:14:00,160 And think about, just do a little page audit for yourself. 264 00:14:00,160 --> 00:14:02,760 Okay, when you go to your own profile, 265 00:14:02,760 --> 00:14:04,380 you take a look at your profile picture, 266 00:14:04,380 --> 00:14:05,880 you take a look at your bio, 267 00:14:05,880 --> 00:14:08,560 you take a look at your first three, six, 268 00:14:08,560 --> 00:14:12,060 nine, 12 photos and videos. 269 00:14:12,060 --> 00:14:17,060 Can you easily and clearly see who you are, 270 00:14:18,280 --> 00:14:23,080 what you do, and maybe a little bit about you 271 00:14:23,080 --> 00:14:27,060 kind of on a personal level, hobbies, lifestyle, okay? 272 00:14:27,060 --> 00:14:29,960 So, if you can, great, okay? 273 00:14:29,960 --> 00:14:32,480 We wanna improve that by some of the things 274 00:14:32,480 --> 00:14:33,320 we'll talk about next. 275 00:14:33,320 --> 00:14:36,480 But if you can't clearly read in your bio 276 00:14:36,480 --> 00:14:38,040 what you do, who you are, 277 00:14:38,040 --> 00:14:41,200 some really strong info about you, 278 00:14:41,200 --> 00:14:43,240 somebody should be able to really see who you are 279 00:14:43,240 --> 00:14:47,760 within 30 seconds of being on your page, okay? 280 00:14:47,760 --> 00:14:51,600 So, the balance of the brand is professional, 281 00:14:51,600 --> 00:14:53,680 personal, and hobbies and lifestyle. 282 00:14:54,880 --> 00:14:57,480 And so, a lot of people want to just focus 283 00:14:57,480 --> 00:14:59,640 completely on business. 284 00:14:59,640 --> 00:15:02,200 And if I just put out enough business content, 285 00:15:02,200 --> 00:15:05,440 if I give people enough tips on how to be successful 286 00:15:05,440 --> 00:15:07,940 or enough tips on what the real estate market 287 00:15:07,940 --> 00:15:10,300 is doing today, look, that's great. 288 00:15:10,300 --> 00:15:13,480 But don't forget that the photo of you 289 00:15:13,480 --> 00:15:15,200 with your friends out to dinner, 290 00:15:15,200 --> 00:15:17,520 the photo of you with your mom and dad, 291 00:15:17,520 --> 00:15:20,840 the photo of you with your husband, your kids, 292 00:15:20,840 --> 00:15:24,540 at the park, having an ice cream, I mean, whatever it is, 293 00:15:24,540 --> 00:15:29,540 those little pieces of content are so, so important. 294 00:15:31,120 --> 00:15:34,160 And I promise you, it's not what all the experts tell you, 295 00:15:34,160 --> 00:15:35,440 it's not what everybody says 296 00:15:35,440 --> 00:15:39,920 because it's almost too common sense, okay? 297 00:15:39,920 --> 00:15:42,000 Why does someone invest in another person? 298 00:15:42,000 --> 00:15:44,280 Why does somebody buy from another person? 299 00:15:44,280 --> 00:15:47,720 Why, think about any big business leader 300 00:15:47,720 --> 00:15:50,360 if you've heard of a Grant Cardone before. 301 00:15:50,360 --> 00:15:54,340 This guy raised millions and millions of capital 302 00:15:54,340 --> 00:15:55,480 on social media. 303 00:15:55,480 --> 00:15:57,640 Well, one of the biggest reasons why 304 00:15:57,640 --> 00:15:59,600 is because when you go and look, 305 00:15:59,600 --> 00:16:04,320 you see him as a father, as a husband, with the kids, 306 00:16:04,320 --> 00:16:08,000 and yes, also many, many years of business 307 00:16:08,000 --> 00:16:09,840 and a good track record. 308 00:16:09,840 --> 00:16:11,920 But it's not just the track record, 309 00:16:11,920 --> 00:16:14,880 it's the ability to connect with somebody. 310 00:16:14,880 --> 00:16:16,120 And this is what we talked about, 311 00:16:16,120 --> 00:16:18,400 the difference between branding now, 312 00:16:18,400 --> 00:16:23,400 what's accessible to 50 plus years ago, 313 00:16:23,400 --> 00:16:28,400 it wasn't as accessible to see the CEO, the founder, 314 00:16:30,080 --> 00:16:33,440 or even the employees that are a part of a business 315 00:16:33,440 --> 00:16:36,240 and see who they are and learn a little bit about them, 316 00:16:36,240 --> 00:16:39,560 see what they did over the holidays, 317 00:16:39,560 --> 00:16:41,400 family, friends, lifestyle, 318 00:16:41,400 --> 00:16:43,320 oh, he or she likes to go golfing, 319 00:16:43,320 --> 00:16:46,120 they like to go hiking, they like to travel. 320 00:16:46,120 --> 00:16:48,000 Okay, so these things are so important 321 00:16:48,000 --> 00:16:49,840 because when I get a phone call from someone 322 00:16:49,840 --> 00:16:52,440 and they go on my Instagram and somebody says to me, 323 00:16:54,080 --> 00:16:56,680 I just saw you got married, congratulations. 324 00:16:56,680 --> 00:16:58,400 What a beautiful photo. 325 00:16:58,400 --> 00:17:01,160 Isn't that an interesting way to start that combo? 326 00:17:01,160 --> 00:17:02,000 Yeah. 327 00:17:02,000 --> 00:17:02,840 Yeah. 328 00:17:02,840 --> 00:17:03,800 And if you were to guess, 329 00:17:03,800 --> 00:17:05,760 did that combo end up going well 330 00:17:05,760 --> 00:17:07,520 or did it go bad, okay? 331 00:17:08,920 --> 00:17:13,920 It went very well versus if it was just business 332 00:17:14,240 --> 00:17:18,000 or let's say I'm trying too hard, okay, 333 00:17:18,000 --> 00:17:19,240 you just wanna show off, 334 00:17:19,240 --> 00:17:22,760 you wanna show something that's inauthentic, 335 00:17:22,760 --> 00:17:26,120 look, I'll be honest, the people that have the fancy cars 336 00:17:26,120 --> 00:17:28,560 and they're standing in front of the cars and all that stuff, 337 00:17:28,560 --> 00:17:30,280 look, hey, if that works for you, great, 338 00:17:30,280 --> 00:17:32,680 chances are that person got on the phone with me, 339 00:17:32,680 --> 00:17:33,840 they were not gonna be, 340 00:17:33,840 --> 00:17:38,600 they weren't excited about, hey, here, take my money, okay? 341 00:17:38,600 --> 00:17:40,760 I wanna invest in you, no, no, no, no, no. 342 00:17:40,760 --> 00:17:42,880 So there are things that make sense 343 00:17:42,880 --> 00:17:44,560 when you meet somebody that you say, 344 00:17:44,560 --> 00:17:47,640 you know, I think I feel this person is a good person, 345 00:17:47,640 --> 00:17:49,440 I like who they are and you know what, 346 00:17:49,440 --> 00:17:50,800 I even saw they're a musician 347 00:17:50,800 --> 00:17:53,760 or they like to play a certain sport, 348 00:17:53,760 --> 00:17:56,400 these are the things that should be on your profile 349 00:17:56,400 --> 00:17:59,280 as a business card, okay? 350 00:17:59,280 --> 00:18:03,120 It's like a family photo album mixed with your business card 351 00:18:03,120 --> 00:18:05,240 and if you can create this balance, 352 00:18:05,240 --> 00:18:08,800 go look at even the, literally the wealthiest people 353 00:18:08,800 --> 00:18:11,800 in the entire world, go look at their social media, 354 00:18:11,800 --> 00:18:16,080 even Mark Zuckerberg has chosen to start working on 355 00:18:16,080 --> 00:18:19,000 the more civil side of his brand 356 00:18:19,000 --> 00:18:23,760 and kind of showing himself in a more relaxed light, 357 00:18:23,760 --> 00:18:27,280 you know, kind of being in more social events, 358 00:18:27,280 --> 00:18:30,200 you know, showing his kind of his new style off a little bit, 359 00:18:30,200 --> 00:18:32,600 you know, why does somebody do that? 360 00:18:32,600 --> 00:18:36,640 Well, after so many years of being behind the scenes, 361 00:18:36,640 --> 00:18:39,000 he's probably realized, you know, and recognized, 362 00:18:39,000 --> 00:18:42,520 you know, it would be beneficial for me to get kind of 363 00:18:42,520 --> 00:18:45,560 in front and show a little bit about who I am 364 00:18:46,680 --> 00:18:48,680 but outside of the business, okay? 365 00:18:48,680 --> 00:18:51,720 So yeah, I mean, I hope that that gives everybody like 366 00:18:53,000 --> 00:18:55,240 enough info to go off of in the beginning, 367 00:18:55,240 --> 00:18:57,480 make sure your profile looks okay, clean, 368 00:18:57,480 --> 00:19:00,120 that people can see who you are and what you do. 369 00:19:00,120 --> 00:19:01,520 Thank you for being here today, 370 00:19:01,520 --> 00:19:04,000 I'm really happy that you tuned in to Vision Pros Live. 371 00:19:04,000 --> 00:19:06,640 I'm looking forward to seeing your reactions 372 00:19:06,640 --> 00:19:08,960 as these episodes continue to move forward. 373 00:19:08,960 --> 00:19:10,640 This is gonna get more and more fun, 374 00:19:10,640 --> 00:19:12,440 we'll have more and more engagement as well, 375 00:19:12,440 --> 00:19:14,560 we'll invite people to participate in the show 376 00:19:14,560 --> 00:19:16,920 and thank you for giving us your time and attention. 377 00:19:16,920 --> 00:19:19,640 Have an excellent time building out your vision 378 00:19:19,640 --> 00:19:38,640 and becoming a Vision Pro yourself.