Tell me about your vision.
Yeah, the vision was created because I had a lot
of challenges and problems that I wanted to solve
for me first.
And so as an example, one of those was,
like I mentioned in my story,
having something that I really controlled
and felt I had this kind of ownership of,
so businesses come and go, opportunities come and go,
partnerships come and go,
but the one thing that continues to be there is you
and your reputation.
And so social media has created an opportunity
for people to really have that online business card
that's going to continue to be there,
no matter what company is in your bio this year
or over them, or maybe many companies
that you might own in the future.
And so our vision, my vision for myself was to create Jeremy
and have that be at the center of kind of the ecosystem
of everything that I'm involved in or that I do.
And that's allowed for relationships to grow
and people to say, you know what,
maybe I actually like this person and vice versa,
that's opened doors, that's ended up,
that's allowed me to do things like I would consider
skipping the line, right?
So how does somebody get on stage with really big speakers?
How does somebody go from unknown
to having an abundance of opportunities,
being invited on the podcast, doing these things?
The brand is a definite reason
that one of those things happen.
And so yeah, Influencer Club was created.
Once I started to notice how powerful the platforms were,
like Instagram, being able to connect with so many people,
start doing business, getting onto those speaking stages
with people, then I started to build a team
around that concept.
And so as that team grew, I was able to really turn
this thing into like a system, right?
And I mean, that's a whole nother conversation,
but it's a really big challenge for everybody
because they know they wanna use social,
but sometimes it ends up becoming a really big time span
if you don't have kind of the right direction
or the right tools or end goals in place.
And so I feel like we just did a lot of testing
for the first five years to figure out
what really is important to me.
And then I turned that, that ended up kind of turning
into a business because so many others showed interest in,
yeah, I'd love to have a team of people helping take care
of all of these things.
I'd love to have a podcast coordination team.
I'd love to have influencer campaigns happening
while I am running my business, right?
And so that became a big eye opener
for Influencer Club to be created.
You know, you said a word that stuck out to me,
which is reputation.
I had been reading of course, somewhere on social media,
how someone's reputation can affect their brand.
Can you speak on that just a little bit?
Yeah, I think now more than ever,
the market is not just looking for the quote unquote
best product, okay?
They're also looking for things like connection
with the owners, connection with the individual
that owns and runs the business, you know?
And you see this in the choices that people make
everything from what restaurants and foods
that they buy and engage with to what networking events
and platforms they choose to engage with,
to what books they read, to, you know,
you think about any sort of coaching program.
There are millions of said program,
but why does somebody choose to work with you or myself
or any given individual?
And so that kind of speaks to the personal brand
being so important because it could just be something
as simple as a personal trait or something that you,
something about you that makes somebody want to connect
and do business with you versus, you know, a thousand others.
So I think that that's kind of become really important
and changed the game a little bit.
And I think the game has really changed.
I recently got out of the corporate business
into real estate and I realized the difference
between what it looks like in the past as an entrepreneur
and what it looks like now.
And I guess you would call it the sales game
where it wasn't much of a relationship in the past.
It was more about, you know, profit and keep going
and not many relationships built.
And as I dive deeper into the real estate
and become, you know, a veteran,
I realized that it is strictly about relationships,
knowing someone, liking them and trusting them.
And with that all being said,
how do you take someone that is, you know,
just beginning and getting them further into being known
and branded and making a name,
I guess for themselves, if I may say.
Yeah, I think some of the building that foundation
of let's say relationships or kind of getting yourself
into any given network or marketplace, you know,
some of these skills or, you know, bullet points,
they stay the same forever, okay?
So let me be clear, just because you might be starting out
does not mean that once you create a level of success,
don't forget about these things.
They stay the same always, okay?
So as an example, like I'll pick up the phone
and have a conversation with just about anyone, okay?
No matter what, because I never know
who's going to come through and meet one of my team members
who might get on the phone with me, okay?
Now I might have more of a system now
that we have a business that's grown and developed, okay?
You know, maybe we have some people
at the front of the gate now, okay?
So let's open the gate and decide who comes in,
but I'm still looking to find out
because there's all, you never know.
I've created some of the most impactful relationships
through a random Instagram message to one person
that turned into a 15 minute, you know,
great to meet you phone call,
that turned into relationships
with some of our biggest members, clients,
that turned into referral networks and partnerships.
And so again, that all comes from one random message
to somebody that at face value,
maybe there wasn't anything there
and someone could easily say, you know, no worries,
I don't need to take that.
You'll hear that a lot in the beginning of business.
People are focused on who's my target demographic.
I need to talk to the right person.
And a lot of the times what they mean well,
but what they're really saying is,
I only wanna talk to the people who are ready to buy from me
or do business with me now.
And in the beginning of the foundation
to get yourself into the world,
you need to connect with anyone and everyone
and kind of find out who engages with you,
find out what's behind each door,
because I promise you that phone call
that you decided not to take,
there was somebody there
and they might've just called their wealthy uncle
and you might've sold a $10 million property, okay,
from one phone call, as an example in real estate, right?
Or you might've missed out on a million dollars in capital
because you didn't feel like that was your target demographic.
You really never know.
So in the beginning, using social media,
what it's meant for, don't focus so much on the things
that you can't control like the metrics and then the likes
and I need to get more views right now.
That's not as important as how many relationships,
how many phone numbers, how many new contacts
did you get from social media this month
that you can actually go out and go try and provide value,
build a relationship with somebody.
Absolutely.
I love how you said that.
And I love the fact that you continue to use relationships
and you pretty much are saying, Jeremy,
is that that's how you have created the business
that you have is because you decided to create relationships
and not put so much thought into it.
You said something about success
and I'm gonna randomly ask you a question.
What is success to you?
Success to me, I think it varies because as you grow
and as time goes on, you're continuing to change
and get better and success is always ever changing.
But I think the one thing that stays the same
is you truly being on a mission for something
that you really care about, for something that you want
to create an impact with.
And that might not be the place that you're in
at this very moment.
So for all of the individuals out there that think,
well, I need to be a business owner to be successful.
I have to be an entrepreneur
because that's what the cool thing is to do.
There are incredibly successful employees.
There are incredibly successful partners, husbands, wives
that help one another, that push one another.
So there are so many different definitions
but the real definition for me is to be on a mission
that you truly care about or are pursuing.
I love that.
And now I'm gonna ask you,
what are the greatest joys of what you do?
The greatest joys of what I do.
So there are lots of ROI focused things
that we could sit here and talk about and say,
this person increased their business.
This person had massive success.
This person's on a Netflix TV show now.
We can talk about all the successful metrics
but what the greatest joy of what I do is
when I hear someone come back to me one, two, three, four,
five, six months and they say,
I remember when I was terrified
to even put myself out there.
I had no clue what my brand was, what my message was.
I didn't think that this could work for me.
Hey Jeremy, I really took a leap of faith
and I trusted in this process.
And because of that, all of these other things,
all of these special things have started to happen.
And so when I feel someone's attitude and confidence
about who they are and what they can accomplish change,
I think for me, that's the biggest like proud,
whatever, mentor, partner, friend,
coach, whatever they wanna consider our relationship
at that time.
That's definitely the best moment within the business.
That's crazy Jeremy, because I felt that through the screen.
Like I got goosebumps because that does seem,
I mean, your body language changed and everything
and that does look and feel like it is the greatest joy.
You mentioned some things that it sounds like,
or I've read that you've actually worked with
is Netflix stars, top real estate agents.
And you decided to tell me a story
about someone that's contacted you.
So, and that just says a lot about you.
And I'm sure the audience would love to know
what's a few keys to building a personal brand
that drives results.
Give them a little season.
Yeah, I mean, here's the thing.
First, I'll start with the bullet point
that no one wants to accept.
Okay, the trend, the 30 day trend,
whatever you're hearing that you're supposed to do,
is not necessarily what you actually want to do
or need to do.
So, get rid of all of the other content experts
and everything that you're told to do.
You need to post 40 times a day in order to be successful.
And you gotta be on 16 platforms.
And if you're not doing reels 16 times a day,
you're not gonna break through.
Just put all that aside for a moment and think about this.
Your social media, whether it's your Instagram
or whichever platform you choose,
first off, I would recommend number one,
pick one or two and start to go really deep on them, okay?
If you don't have a proof of concept with one,
it's very difficult to try and succeed on five, okay?
So, just go deep with one or two platforms.
Pick Instagram, YouTube, LinkedIn,
whatever your platform is.
And think about, just do a little page audit for yourself.
Okay, when you go to your own profile,
you take a look at your profile picture,
you take a look at your bio,
you take a look at your first three, six,
nine, 12 photos and videos.
Can you easily and clearly see who you are,
what you do, and maybe a little bit about you
kind of on a personal level, hobbies, lifestyle, okay?
So, if you can, great, okay?
We wanna improve that by some of the things
we'll talk about next.
But if you can't clearly read in your bio
what you do, who you are,
some really strong info about you,
somebody should be able to really see who you are
within 30 seconds of being on your page, okay?
So, the balance of the brand is professional,
personal, and hobbies and lifestyle.
And so, a lot of people want to just focus
completely on business.
And if I just put out enough business content,
if I give people enough tips on how to be successful
or enough tips on what the real estate market
is doing today, look, that's great.
But don't forget that the photo of you
with your friends out to dinner,
the photo of you with your mom and dad,
the photo of you with your husband, your kids,
at the park, having an ice cream, I mean, whatever it is,
those little pieces of content are so, so important.
And I promise you, it's not what all the experts tell you,
it's not what everybody says
because it's almost too common sense, okay?
Why does someone invest in another person?
Why does somebody buy from another person?
Why, think about any big business leader
if you've heard of a Grant Cardone before.
This guy raised millions and millions of capital
on social media.
Well, one of the biggest reasons why
is because when you go and look,
you see him as a father, as a husband, with the kids,
and yes, also many, many years of business
and a good track record.
But it's not just the track record,
it's the ability to connect with somebody.
And this is what we talked about,
the difference between branding now,
what's accessible to 50 plus years ago,
it wasn't as accessible to see the CEO, the founder,
or even the employees that are a part of a business
and see who they are and learn a little bit about them,
see what they did over the holidays,
family, friends, lifestyle,
oh, he or she likes to go golfing,
they like to go hiking, they like to travel.
Okay, so these things are so important
because when I get a phone call from someone
and they go on my Instagram and somebody says to me,
I just saw you got married, congratulations.
What a beautiful photo.
Isn't that an interesting way to start that combo?
Yeah.
And if you were to guess,
did that combo end up going well
or did it go bad, okay?
It went very well versus if it was just business
or let's say I'm trying too hard, okay,
you just wanna show off,
you wanna show something that's inauthentic,
look, I'll be honest, the people that have the fancy cars
and they're standing in front of the cars and all that stuff,
look, hey, if that works for you, great,
chances are that person got on the phone with me,
they were not gonna be,
they weren't excited about, hey, here, take my money, okay?
I wanna invest in you, no, no, no, no, no.
So there are things that make sense
when you meet somebody that you say,
you know, I think I feel this person is a good person,
I like who they are and you know what,
I even saw they're a musician
or they like to play a certain sport,
these are the things that should be on your profile
as a business card, okay?
It's like a family photo album mixed with your business card
and if you can create this balance,
go look at even the, literally the wealthiest people
in the entire world, go look at their social media,
even Mark Zuckerberg has chosen to start working on
the more civil side of his brand
and kind of showing himself in a more relaxed light,
you know, kind of being in more social events,
you know, showing his kind of his new style off a little bit,
you know, why does somebody do that?
Well, after so many years of being behind the scenes,
he's probably realized, you know, and recognized,
you know, it would be beneficial for me to get kind of
in front and show a little bit about who I am
but outside of the business, okay?
So yeah, I mean, I hope that that gives everybody like
enough info to go off of in the beginning,
make sure your profile looks okay, clean,
that people can see who you are and what you do.
Thank you for being here today,
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions
as these episodes continue to move forward.
This is gonna get more and more fun,
we'll have more and more engagement as well,
we'll invite people to participate in the show
and thank you for giving us your time and attention.
Have an excellent time building out your vision
and becoming a Vision Pro yourself.