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Anything that has to do with sales.

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Tell me more about it.

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So when I say anything has to do with sales,

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first off, people have a misconception

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of what selling is.

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All selling is, is understanding

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and modifying other people's behavior.

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That's all it is.

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So when you just start, okay, I wanna sell something.

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Well, first off, don't think that way.

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What you should be thinking is I wanna help this person.

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I really wanna help this person.

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So therefore I wanna help them buy.

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So now I'm buyer-orientated, not seller-orientated.

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It's now all about them, not about me.

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So the moment that you make that mindset shift

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and make it about the buyer, not the seller,

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you start realizing that everything they do

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is simply, it's behavioral.

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So you just shift behavior and start changing behavior.

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So when I say anything sales,

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really it's anything behavioral.

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Because that's what the selling is,

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is behavior modification.

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And that's where the psychology

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and the sales part comes in.

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I hear it.

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I love that you said understanding

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and modifying people's behavior

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and leaning towards knowing what they want

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and giving them what they want pretty much

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rather than what we really want.

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I guess the thing about it is,

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is not many people get into business as just for people.

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They really truly want money and profit.

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And so how do you go about ever having a client

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that's like, I'm not really caring about what people want.

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Like I want money and I think this is the best product

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that will give me my money.

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Well, first thing I'd say

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is that they're not gonna last very long

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because all that's gonna happen

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is they're gonna burn relationships

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and their reputation's gonna get burned

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and they're just gonna have to keep cycling

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through clients, which gets very difficult

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and very tedious very quickly.

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We all know that the first step of gaining clients

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is normally the most time consuming

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and often the hardest, hardest thing to do.

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So what we do is that we adopt

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long-term relationship-based approaches,

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which makes that investment process

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not only more time efficient,

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but also more financially effective as well.

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Another thing I'd say is that those people

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are doing it all in reverse.

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They're short-term, they're selfish, they're being selfish.

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The best way that I've found to sell

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is being short-term selfless,

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totally short-term selfless and long-term selfish

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and being very open about that relationship

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and say, look, I want to help you.

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The way I help you is by trading this thing

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called currency for services

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and I will always do what's in your best interest

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to ensure that you get to your goal.

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Even if sometimes I have to A, tell you

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that what you're doing is wrong or ineffective,

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B, say, I don't think I can help you,

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I'm gonna refer you to someone else,

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or C, doing what I believe is in your best interest

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even if you don't think it is.

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So it's about being truly courageous, really.

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So that's what I'd say.

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And opening up and just truly, like you said,

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being courageous and honest

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and letting them know where you're at.

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I think that also builds a relationship as well,

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honesty and communication and truly being open.

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So when you have someone

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and you're knowing that they have a goal,

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I see that you state that you are helping businesses

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get to a 100K a month?

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Correct.

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So typically we start at 10K because a lot of,

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so I particularly help AI automation

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and AI companies that are just starting up

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because tech people really struggle

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with having those initial first conversations,

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what's my offer, what's my ICP, blah, blah, blah.

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They really struggle with that because they're tech people.

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They're not sales people.

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They're not people people.

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They go into their little hobbit holes of technology

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and they code away.

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They're not used to having those conversations.

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So I help them first get to 10K per month.

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My offer there, I do what's called a Godfather offer.

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A Godfather offer is a deal they can't refuse,

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which is if you don't get up to 10K in six months,

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reoccurring revenue, I will pay you 10K.

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Do you know everything I ask?

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If you don't get there, I'll pay you 10K.

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Okay.

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That's the service I am about it.

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I like that.

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How long have you been in business?

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I've been in business now for five years,

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going on six years.

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I started out coaching, did a psychology degree.

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Then I went into politics,

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that left politics, went into coaching.

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Then after coaching, I went in to start my own AI company.

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I scaled that up to 100K, reoccurring revenue.

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I exited that company.

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And then now I'm just spending my time,

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A, enjoying myself,

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B, coming on beautiful podcasts with beautiful people,

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like you, Jamonka,

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and C, doing sales consulting

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and yeah, helping businesses grow, scale,

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do better, perform better.

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And now that things are a little bit different,

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you're going into your sixth year.

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Tell me about your vision for your company.

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So, number one,

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I would say that a business is a way

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in which we can self-improve.

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That's all it is.

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It is the vehicle for self-improvement.

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Now, you can make a load of money

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without self-improvement.

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I've met loads of people who are big,

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you know, very, very large stomachs,

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and they're making loads of money

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because they filled a gap in the market.

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But truly, it's a vehicle for self-improvement.

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So my vision for my company

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is that not only can it continually help others,

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but also it can be that vehicle

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for me to self-improve it, isn't it?

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I'm very much agnostic.

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I'm not one of those people

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who is totally in love with a niche

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or totally in love with the way I do business.

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All that matters to me is,

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is this gonna be a challenge?

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Is this gonna help people?

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Is this the way the wind is blowing?

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That's all that matters to me.

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So I don't have a business vision,

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I have a personal vision,

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and that is a vision, that's a purpose.

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I'm gonna ask this, where did that vision come from?

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My personal vision,

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so my big, big, big, big, big vision

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that's gonna happen, you know, 40, 50 years from now,

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is that I want to create a philosophy

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which enables human beings to become multi-planetary.

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Because the likes of Elon Musk, Jeff Bezos, et cetera,

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they're doing the physical physics to get us into orbit.

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But what about the culture?

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What about Martian culture?

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What about, what's gonna be this philosophy

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and the psychology that's gonna motivate human beings

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to do and be all that they can be?

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We have an opportunity to detach from the Earth,

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physically, mentally, emotionally.

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There's so many things that we can actually get rid of

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or retain in that moment.

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And in order to do that, well, guess what?

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I need to become a great psychologist,

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need to become a great salesperson,

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need to become a great philosopher,

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need to have loads of money.

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I'm 26, so that's the vision.

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That's what I need to do to get there.

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That's what I'm doing.

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Wow, you're 26, kudos to you.

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And I cannot get off this show without telling you

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how cool your sweater is.

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I super love it.

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I love it, I love it.

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It's nearly Christmas, it's nearly Christmas.

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You buy Christmas, you know.

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I'm telling you, even if it wasn't, I still love it.

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And every time I look at it, I'm just happy.

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I'm just super happy, so that's a good one.

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And that makes all the sense in the world.

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40, 50 years, we still have to have that thought process

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of how are things changing?

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What is the business gonna look like then?

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And how do we, I wouldn't say, I don't know.

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Will you, do you think, you know what?

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I'm gonna just ask the question.

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What do you think is gonna happen with AI?

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What is it gonna be?

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What's gonna happen with it?

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Well, firstly, I'd say that we need to change the question

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because we know what's gonna happen with AI.

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It's an inevitability.

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The only thing that's constraining AI at the moment

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is its lack of energy, physical energy.

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You know, that's what's constraining the energy grids,

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can't sustain it.

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Well, we're fixing that by getting modular nuclear reactors

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at the likes of, you know, Microsoft and Google

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are getting modular nuclear reactors

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so that they can feed into their AI system, give it energy.

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So that means that AI is going to progress into AGI,

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which is general intelligence,

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and it will be able to perform the tasks of a human being

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much better than a human can.

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We've already seen that robotics are on the increase.

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You've got Elon Musk releasing his X robots,

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which means that AI is going to be able to,

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instead of learning by language model,

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which is what it has been,

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it's gonna be able to learn

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by a tactile experience in the world,

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which means that you are going to have AI,

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which is totally 100% in the world

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and can not only perform everything a human can,

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but can think 10 times, 100 times, 1,000 times faster

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and more effectively than a human can.

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The question isn't what's gonna happen with AI,

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we know that.

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The question is what's gonna happen with humanity?

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And when you think about it and you go, okay,

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we're moving into a world of pure abundance,

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genuine pure abundance,

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and that does not fit the business model of the present

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or the last 2,000, 10,000 years.

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It doesn't fit because Tony has a job

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because Tony is making a thing

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that Josephine wants.

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Tony is paid for the money that Josephine earns

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from what she does, which then feeds Tony, blah, blah, blah.

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It's just a cycle of more money going round.

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But all of a sudden you've got robots

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that can perform all of the functions of Tony

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and all the functions of Josephine.

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So not only do they no longer need to have work

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to have a job, they're redundant,

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there will be what we're gonna pay the robots, nothing.

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So what's the point of having our business

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in the first place to provide service

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without the financial incentive?

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So these are big questions that we are going

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to have to answer because we're gonna still want service.

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We're gonna still want McDonald's.

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We're gonna still want to have beautiful books

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and have beautiful experiences,

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but our current economic model doesn't sustain that.

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That is the question that we're gonna have to wrangle

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with over the next decade and a half, I think.

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Yeah, and you know what's so interesting

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is that since you told your age, I'm gonna tell my age.

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I am 45 and I tell you,

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I guess I just didn't see this coming.

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We've talked about so much in the last 20 something years,

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so much and it never came to fruition.

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I'm not sure if you were aware of the 1999

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and then 2000, everything was just gonna crash

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and we were supposed to party like it's 1999,

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but we were all in fear.

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So since it did not occur in that way,

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in my mind, as you speak Ash, I'm just blown away

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because 20 years ago it was big cell phones and patrons.

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And so now we're talking about AI and it taking over

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and not necessarily, well actually somewhat replacing them.

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So when it comes to AI, how can AI tools enhance

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rather than replace the human connection?

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Do you want the honest answer

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or do you want the answer that's gonna sound nice?

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Hey, I want the honest answer.

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It can't.

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Yeah. It can't.

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That's the answer.

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So as you know, I'm in the world of AI automations

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and AI tools and I speak to AI business owners

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all the time and they're doing automation and everything else.

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And at least four to five times a day, I'll sit

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and they'll convince me, try and convince me

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that they're not replacing jobs.

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They'll say, no, we're not replacing jobs.

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We're just replacing tasks.

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What's a job?

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It's a person doing a number of tasks.

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So just accept, accept that you are reducing jobs

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in the workforce, just accept it.

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And not only should you accept it,

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you should also be happy about it.

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And here's why we should be happy about it.

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You are releasing people in back,

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you're releasing people back into the job market

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who now fully understand that everything they do

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is redundant, which means that they now need to rescale

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because think about the number of jobs

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which are just pencil pushing, bureaucratic.

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We don't need them now.

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We generally don't need them.

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It sounds horrific to the majority of people who hear this,

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but I'm sorry, you need to reskill.

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You do not add anything that can't be done

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by a robot or an AI.

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Now at the minute, you can reskill.

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I think we've got 20 odd years

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before we really start seeing robots seriously affecting

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everything that we do.

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We've got that kind of runway,

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which means that inevitably what is going to happen?

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Loads and loads of people will be out of work

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because their current economic system

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will no longer function the way it does.

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It will change.

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And if it doesn't change,

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we're gonna live in some sort of weird dystopia

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because the powers that be don't want to let go

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of their power, which will lead, I think,

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to some sort of civil war or war of some kind

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where all the power changes hands and everything else.

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And that will mean that we will come together

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because in crisis, we come together.

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So right now, very disconnected,

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but in the long scale of things,

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I think we're going to be closer than we ever have been

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20 years from today.

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Wow.

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And so when you were talking about it,

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just like totally came into my thought process

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of being relieved of duties and tasks

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will allow a person to,

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I think the thought that I had was what you said earlier,

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continue to help others and self-improve.

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So if you're replaceable by a robot per se,

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then I think the other option for us to do

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is actually to go and figure out what more we can do

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to be better connected to people.

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And that's exactly what you were saying.

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So as you were talking, I was like,

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okay, I could see that happening.

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But I think in my mind,

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I think it's a little scary if you ask me.

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No, it's terrifying.

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It's terrifying.

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It really, really is terrifying.

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And if you look into the psychology

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of universal basic income,

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so the people who really like universal basic income say,

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oh, people can now do whatever they wanna do

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and it's all wonderful, it's all great.

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The majority of people on universal basic income,

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they don't do anything.

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They just consume.

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They just stop working

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because the majority of human beings are consumers

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and they have no interest in creation.

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They have no interest in high pursuits.

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All they want to do is consume their bread and circus

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and just exist.

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That is the majority of people genuinely.

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I think that if this mass movement

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and this mass change came tomorrow,

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I think that 80% of people, maybe more,

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would lose their minds and would break down completely.

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Seriously, I'm not, because how work,

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their jobs give people so much purpose.

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If performing a task for another human being

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gives people so much purpose.

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If you suddenly say to them, oh, by the way,

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you no longer need to perform that task

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and not only do you no longer need to perform it,

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a robot can do it 10 times more effective than you

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and not only 10 times more effective than you,

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now that we've completely reconfigured our entire system,

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the job itself is no longer needed at all

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and a person has always felt that their job is part of them,

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they would lose their minds completely

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and you'd have that with 80% of the population,

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which means that 80% of the population

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are gonna be depressed,

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80% of the population are gonna be without purpose,

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80% of the population are gonna be

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without a reason to carry on.

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What are they gonna do?

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They're gonna consume.

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So my big fear, my big, big, big fear

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is that we're gonna move into a complete dystopia,

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not a 1984, is it, I thought you wrote this book,

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1984, I think it is, is it?

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Yes, I think it's called 1984.

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We're not gonna go into a 1984 dystopia,

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we're gonna move into a brave new world,

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which is a dystopia where it's pleasure,

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pleasure rules today, that we have pleasure

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which fundamentally controls people.

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I think we're gonna move into that in a worst case scenario.

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Thank you for being here today.

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I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions

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as these episodes continue to move forward.

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00:18:13,100 --> 00:18:14,780
This is gonna get more and more fun,

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we'll have more and more engagement as well.

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We'll invite people to participate in the show

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and thank you for giving us your time and attention.

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Have an excellent time building out your vision

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and becoming a Vision Pro yourself.

