1 00:00:00,000 --> 00:00:05,040 story. If you're okay with that, you're okay. So yeah, give us context for the audience real 2 00:00:05,040 --> 00:00:10,320 quick to guys. You might see Brian and I throw some haymakers at each other. We might throw our 3 00:00:10,320 --> 00:00:15,520 laptops at each other. No, I'm just kidding. But he's a strategy ladders and strategy ladders is 4 00:00:15,520 --> 00:00:21,520 super similar to first class business. And because of that, there are some extremely powerful 5 00:00:22,480 --> 00:00:28,800 topics that as all of you who are loyal followers of Vision Pros know, I'm constantly talking about 6 00:00:28,800 --> 00:00:34,560 the 96% of business owners that fell within 10 years and the 4% who survive. And out of the 4%, 7 00:00:34,560 --> 00:00:40,480 the majority of them are just making crap up. And they are not actually winning and knowing how to 8 00:00:40,480 --> 00:00:45,120 duplicate what they do. So here comes Brian with these superpowers to help with that reality. 9 00:00:45,120 --> 00:00:49,600 They're doing things extremely similar to how we're doing things. And I'm like, okay, this could 10 00:00:49,600 --> 00:00:55,120 be one of those situations where one plus one equals 11. And the compound effect takes off, 11 00:00:55,120 --> 00:01:00,160 or it could be one of those one minus ones. Right. We end up eliminating each other in the process of 12 00:01:01,040 --> 00:01:08,400 battle to the death. So that said, I love what they're up to. I love like so many of the principles 13 00:01:08,400 --> 00:01:15,920 that they're building upon. And we'll talk later about what perspectives I see where I would also 14 00:01:15,920 --> 00:01:20,160 experience caution. I've invited Brian to do the same with me and anything that I say. 15 00:01:20,160 --> 00:01:25,600 And that authenticity will lead us to help you guys build your visions with a lot more perspective 16 00:01:25,600 --> 00:01:31,520 and power. That said, Brian's living down in Mexico and I'm jealous about that. Some of y'all 17 00:01:31,520 --> 00:01:37,200 know I was this close to moving to Mexico, but COVID shut that down. He moved because of COVID. 18 00:01:37,200 --> 00:01:40,880 I'm like, we have like the exact opposite story. So I got hair on my head, you got hair on your 19 00:01:40,880 --> 00:01:46,400 beard. You know, like, oh, yin yang, brother, let me stop talking. Tell us your story. 20 00:01:46,400 --> 00:01:53,360 Tell us your story. Well, even the shaving the head was just pragmatic during COVID because the 21 00:01:53,360 --> 00:01:57,840 the woman that used to cut my hair and I was very picky, she upped her price. It was $150 22 00:01:58,800 --> 00:02:02,160 to come to your house and cut your hair. So I said, you know what, I'm just going to shave it off. 23 00:02:05,360 --> 00:02:12,080 But no, we were living in LA. Up until 2019, I was a super competitive outrigger canoe and 24 00:02:12,080 --> 00:02:17,680 stand up paddleboard racer. So I was in the water literally multiple times a day. And if you know 25 00:02:17,680 --> 00:02:22,080 anything about LA, they shut down the waterfront entirely. And they were handing out tickets. I 26 00:02:22,080 --> 00:02:27,360 have friends that, you know, had pretty severe run ins with cops just going down to the water. 27 00:02:27,360 --> 00:02:32,640 And so, and they'd shut down everything, even walking your dog, you know, they shut down the 28 00:02:32,640 --> 00:02:37,760 parks, they shut down everything. So I'm in Texas, I'm going to own it. I wore a mask maybe 100 times 29 00:02:37,760 --> 00:02:44,160 total. Okay, just really, oh, yeah, no, like, like almost never. Sorry, guys. Yeah, sorry to all. 30 00:02:46,160 --> 00:02:50,560 Yeah, I was in LA, we had a little bit different experience. But I did live in the South Bay, 31 00:02:50,560 --> 00:02:56,720 which is operated a little bit differently than other parts of LA during COVID. And, but my wife 32 00:02:56,720 --> 00:03:01,760 and I, we had our oldest daughter at the time, we started looking at options. And prior to COVID, 33 00:03:01,760 --> 00:03:09,280 we were looking at moving to Portugal. And COVID shut that down for us. And then, you know, we 34 00:03:09,280 --> 00:03:14,480 bought a storage unit, put some stuff in there, and then bought a trailer and drove my truck south. 35 00:03:14,480 --> 00:03:19,120 Originally, we went to Ensenada for six months. And then a bunch of our friends were telling us 36 00:03:19,120 --> 00:03:24,160 about this place called La Paz. And I hesitate to say it here, because it's still sort of a hidden 37 00:03:24,160 --> 00:03:29,360 gem. It's about two and a half hours from Cabo. And unlike Cabo, there's no cruise port, there's 38 00:03:29,360 --> 00:03:35,680 no like big corporate resorts, there's no big corporate restaurants. And so it's still very 39 00:03:35,680 --> 00:03:43,120 Mexican. And we were able to go there, still, you know, somewhat isolate because of COVID. But at 40 00:03:43,120 --> 00:03:48,000 the same time, you know, we could go to beaches where there wasn't a single person. I used to 41 00:03:48,000 --> 00:03:52,480 literally get on my paddleboard and go paddling in the morning and jump off and swim with whale 42 00:03:52,480 --> 00:03:58,960 sharks before my first call in the morning. And yeah, I loved it there. I'm a waterman through 43 00:03:58,960 --> 00:04:07,360 and through. I mean, I've got shark tattoos all over me. But I, yeah, we were there until full 44 00:04:07,360 --> 00:04:12,800 time until about a year, a little over a year ago. And we had had an apartment here for about a year, 45 00:04:12,800 --> 00:04:16,800 year and a half before we moved. So we were here generally like once or twice a month. 46 00:04:17,600 --> 00:04:22,640 And our youngest was getting to school age. And it just made sense for us to move here. It's a much 47 00:04:22,640 --> 00:04:29,040 easier to run a business here. La Paz is pretty isolated. And what I think a lot of people don't 48 00:04:29,040 --> 00:04:35,920 realize is Mexico City is just exploding as far as entrepreneurship. This city, I think in the next, 49 00:04:36,480 --> 00:04:40,480 within the next two to five years, people are going to be talking about this is one of the 50 00:04:40,480 --> 00:04:46,080 hotbeds of entrepreneurship in the world. And it's growing incredibly fast. I mean, even just going 51 00:04:46,080 --> 00:04:51,200 and having a coffee or running into a founder from Norway or a founder from, you know, Australia, 52 00:04:51,200 --> 00:04:56,720 things like that. And unlike other cities in the world that I've been to, people don't have those 53 00:04:56,720 --> 00:05:02,000 established bubbles. And so coming here, you're meeting people, connecting, doing business with 54 00:05:02,000 --> 00:05:07,200 them at a speed that I've never experienced living throughout the United States. 55 00:05:07,200 --> 00:05:11,680 Ooh, that's a really, really powerful vision. I appreciate you sharing that, Brian, because 56 00:05:11,680 --> 00:05:16,480 even as somebody who does work globally for the most part, you know, I don't do a lot of, 57 00:05:16,480 --> 00:05:22,240 I don't do anything local. And I learned that superpower and secret, but there's still, there's 58 00:05:22,240 --> 00:05:27,440 such a big globe, right? There's so many different places. And like, if you chose to live in La Paz, 59 00:05:27,440 --> 00:05:31,440 right, your experience will be different than if you lived in Mexico City. And we're looking to 60 00:05:31,440 --> 00:05:38,720 expand to Panama, right, and go to Panama. Most of my team lives in Colombia, in a little place 61 00:05:38,720 --> 00:05:45,920 called Pereira. And there are these pockets of opportunities, right, that pop up. The people 62 00:05:45,920 --> 00:05:53,120 who engage in those environments, you didn't, again, you hit a huge secret. They're not there 63 00:05:53,120 --> 00:06:00,560 to pretend to be successful. Yeah, they're there because they're authentically appreciating life 64 00:06:00,560 --> 00:06:05,920 in its fullest, right? And it's present in the moment. And I can see how that dynamically 65 00:06:05,920 --> 00:06:12,560 changes the type of networking that's taking place, right? Versus we go to some dumb, free 66 00:06:12,560 --> 00:06:18,080 networking event, you know, in our local American piece where everybody's like, yeah, 67 00:06:18,080 --> 00:06:22,240 I'm an insurance broker and hey, I'm a licensed blah, blah, blah, blah, blah. And there's like 68 00:06:22,240 --> 00:06:31,520 no, it's all roles versus realities of like, who is doing what for bigger impact. So thank you for 69 00:06:31,520 --> 00:06:35,600 sharing. That's a gold mine for everybody listening. I mean, we all need to leave the country, 70 00:06:36,400 --> 00:06:41,360 you know, and I'm not promoting the idea of one or the other as much as visionary, it's the world 71 00:06:41,360 --> 00:06:48,720 of opportunity at your fingertips is so vastly expansive. And so it's good to have an open heart 72 00:06:48,720 --> 00:06:52,000 and mind. Thank you for sharing that Brian and all the years of wisdom that you've been gathering 73 00:06:52,000 --> 00:06:59,680 stuff to what are three resources that have helped you as a visionary that can help other visionary 74 00:06:59,680 --> 00:07:07,280 leaders? Well, I'm somebody who, you know, I generally, when it goes to resources, things 75 00:07:07,280 --> 00:07:16,160 like books, I'm always somebody who goes back to the classics. And so I am, you know, one of my very, 76 00:07:17,200 --> 00:07:23,040 probably the book that I've read the most times is the Daozi Chang. And I've read, I believe, 77 00:07:23,040 --> 00:07:29,040 12 different translations of it. And it's one that has probably taught me the most about leadership 78 00:07:29,040 --> 00:07:34,800 and just finding your way through life and even understanding authenticity. That is by far the 79 00:07:34,800 --> 00:07:40,880 most powerful for me, I think it's far more powerful than Marcus Aurelius's Meditations, 80 00:07:40,880 --> 00:07:49,920 or some of the other more stoic related books. Probably the most gifted book, the book that I've 81 00:07:49,920 --> 00:07:55,440 gifted the most to people to understand leadership and sort of interacting with others and actually 82 00:07:55,440 --> 00:08:00,160 executing your vision is a book called Leadership and Self Deception by the Arbinger Institute. 83 00:08:00,160 --> 00:08:06,960 That's one of those tools that really brings it home and helps you understand your role in terms 84 00:08:06,960 --> 00:08:14,400 of how you're impacting other people. And lastly, this isn't necessarily a book or a resource, but 85 00:08:15,040 --> 00:08:22,320 I have spent so much time out in the wilderness. I was a wilderness EMT, a safety boater, search 86 00:08:22,320 --> 00:08:28,320 and rescue, and then, you know, competitively racing in some of the most dangerous sports that 87 00:08:28,320 --> 00:08:37,280 there are in open water. And I think that for anyone, especially people that are still sort of 88 00:08:37,280 --> 00:08:45,440 developing their idea of self, there's nothing like you versus the natural elements and getting 89 00:08:45,440 --> 00:08:51,120 yourself out there and spending time far away from electricity, far away from roads, far away from, 90 00:08:51,120 --> 00:08:57,520 you know, the things that we come to take for granted here and learning to have to do things 91 00:08:57,520 --> 00:09:03,760 that you have to depend on nothing but yourself for survival. I think that that is a life altering 92 00:09:03,760 --> 00:09:09,120 experience. And I mean, we see it with children, the people who spend, the kids who spend a lot of 93 00:09:09,120 --> 00:09:15,280 time outdoors, generally are more confident, more proactive, and have a better sense of self as 94 00:09:15,280 --> 00:09:19,040 well. So even with adults, I encourage that as much as possible. 95 00:09:19,920 --> 00:09:26,320 We are overgrown children. I get to color commentate. It's fun because you get to put 96 00:09:26,320 --> 00:09:30,800 yourself out there and make the tiny mistakes. And then I get to just come in and act like the 97 00:09:30,800 --> 00:09:35,440 wise one. But my friends, he unlocked something that I want all of us to hear. And that is he said 98 00:09:35,440 --> 00:09:42,000 that it's not really a resource, you know, humbly positioning the reality of what it is, but the 99 00:09:42,000 --> 00:09:47,920 wilderness, nature, like those are all of the raw resources that we have at our disposal. And so I 100 00:09:47,920 --> 00:09:52,240 love that you share that and that you think outside of the box. Big shout out to one of my 101 00:09:52,240 --> 00:10:00,160 favorite guests ever, Rand Selig, who happens to be a very predominant investment banker out of San 102 00:10:00,160 --> 00:10:03,600 Francisco. You would never know that. You all did not catch that on his episode because he never 103 00:10:03,600 --> 00:10:10,000 once talked about it. He wrote that book, Thriving, and how to help you build a purposeful life and 104 00:10:10,000 --> 00:10:16,160 dive into happiness and be relentlessly positive. Rand Selig also shared one of his big three was 105 00:10:16,160 --> 00:10:22,560 wilderness, was being out in the elements. So I love when I hear leaders, visionaries that I 106 00:10:22,560 --> 00:10:29,440 respect tying the same principles together. It reminds me like, yes, I can dive into that with 107 00:10:29,440 --> 00:10:34,720 more force. It doesn't matter how many people say dive into your tablet, right? 2000 people can say 108 00:10:34,720 --> 00:10:41,040 that to me. But if Brian Smith, CEO, founder of Strategy Ladders and Rand Selig, also author of 109 00:10:41,040 --> 00:10:46,000 Thriving, says, hey, maybe we should spend some more time in nature. Those are the voices to me 110 00:10:46,000 --> 00:10:51,600 that say things the loudest. So we'll be right back. We'll cut for a break. We'll be talking 111 00:10:51,600 --> 00:10:56,880 about empowering entrepreneurs even further, wondering how do we build this lasting impact? 112 00:10:56,880 --> 00:11:01,920 And we'll dive into Brian's company as well as we go through that. We'll see you guys on the other 113 00:11:01,920 --> 00:11:07,840 side. All right. Welcome in to Vision Pros Live with Jackson Callum. I'm your show host. We'll be 114 00:11:07,840 --> 00:11:12,960 doing interviews for visionary entrepreneurs and guest leaders who are building fantastic visions 115 00:11:12,960 --> 00:11:26,080 out there. What's up, everybody? Welcome into another episode of Vision Pros Live. I'm your show 116 00:11:26,080 --> 00:11:32,160 host, Jackson Callum, founder and CEO of First Class Business. I'm missing my guitar back here. 117 00:11:32,160 --> 00:11:37,760 Oh man, it's over at Brian Rockwell's house. We had a really neat experience actually. We had a 118 00:11:37,760 --> 00:11:43,520 really neat experience actually this weekend. I did not plan on sharing this, but here I am driving 119 00:11:43,520 --> 00:11:50,800 to Brian's house for dinner. Shout out to Rockwell Consults. And I see this family walking along the 120 00:11:50,800 --> 00:11:55,680 highway that nobody walks along and they've got a little three-year-old. And so I feel prompted to 121 00:11:55,680 --> 00:12:00,320 turn around and go see if they needed a ride, which they did. And it turned out I'm in New 122 00:12:00,320 --> 00:12:07,040 Braunfels. They were walking to Houston, Texas. That is like a four-day walk. You do not walk 123 00:12:07,040 --> 00:12:12,400 to Houston. So I take them to Brian's for dinner without asking. He's super awesome. So he just 124 00:12:12,400 --> 00:12:17,600 immediately greets them like friends and family. I explained the situation, ended up I have my guitar 125 00:12:17,600 --> 00:12:22,640 with me. Well, they needed to pick up some things to take with them. So I left my guitar at Brian's 126 00:12:22,640 --> 00:12:28,640 house. Just a little reminder behind me of I need to go get my guitar. But the opportunity to then 127 00:12:28,640 --> 00:12:37,120 drive them from New Braunfels to Houston was on my radar. So why not? So I did that on Sunday night. 128 00:12:37,120 --> 00:12:42,640 Super great to get to know these new friends and help them along their way. And again, I want my 129 00:12:42,640 --> 00:12:46,880 guitar back. So I got to go get it. Before we dive back in with Brian, I want to give another couple 130 00:12:46,880 --> 00:12:51,360 resources. So there's my resource for you, the biggest one. The more you give, the more you get. 131 00:12:51,360 --> 00:12:58,160 It is literally how life works. Sponsors, opportunities for Latinos. Guys, I can cry 132 00:12:58,160 --> 00:13:02,800 about how exciting I am about this. Look at that. It says a little bit over 1.1. I can't see how 133 00:13:02,800 --> 00:13:07,280 many members. This is too small for me. But we've grown by like 200 members in the last couple of 134 00:13:07,280 --> 00:13:12,800 weeks thanks to a couple of strategic leadership changes and how Cindy is guiding this process. 135 00:13:12,800 --> 00:13:17,040 A huge shout out to Cindy and Vicki, who you just saw, is also guiding this process of the production 136 00:13:17,040 --> 00:13:25,120 today. We help Latinos figure out how the online world of virtual assistant programs work, but we 137 00:13:25,120 --> 00:13:29,840 don't believe in VA relationships. We call that virtual abuse. I believe in taking care of people. 138 00:13:29,840 --> 00:13:33,200 And I believe we should all do a better job of taking care of the people who are serving us, 139 00:13:33,200 --> 00:13:37,680 not throwing all of our work on their shoulders and pretending that they're somehow going to 140 00:13:37,680 --> 00:13:42,080 magically get done what we never could, even though it's hurting their lives. We don't believe in 141 00:13:42,080 --> 00:13:46,560 doing that. So opportunities built to protect and help and really bridge the economic gap 142 00:13:46,560 --> 00:13:51,280 between North America, South America, and the rest of the world. And we're looking for Latinos, 143 00:13:51,280 --> 00:13:57,040 whether you speak Spanish or not, who are willing to go on our show, Obrador de las Latinas, 144 00:13:57,040 --> 00:14:01,120 and share your inspiring story of how you've gotten to where you are. You never know how many 145 00:14:01,120 --> 00:14:06,000 millions of people you could end up inspiring to take a leap of faith and start improving their 146 00:14:06,000 --> 00:14:11,280 lives and go into this program. All of that is absolutely free. And we love the leaders who have 147 00:14:11,280 --> 00:14:15,280 helped and supported us and that we get to interview over there. In addition to that, 148 00:14:15,280 --> 00:14:21,200 we have learnandgrowrich.net. Learnandgrowrich.net is run by Zach Ullman, who's also been on the show. 149 00:14:22,000 --> 00:14:28,960 Our yin yang experience, very similar to Brian Smith, actually. We had so much overlap in what 150 00:14:28,960 --> 00:14:34,960 we were doing that I knew we were either going to fight or become friends. And we're like, 151 00:14:34,960 --> 00:14:38,640 and Zach said it last week, he said, Jackson, we're like the same person in two different bodies. 152 00:14:38,640 --> 00:14:45,440 He's got quirkiness like that, by the way. He's got over close to a thousand people in his group. 153 00:14:45,440 --> 00:14:51,360 And he is now chief financial officer of first class business because he's able to scale the 154 00:14:51,360 --> 00:14:55,600 way we're able to scale. And our systems overlap almost perfectly. So we've combined our bridges 155 00:14:55,600 --> 00:15:00,080 together to help more people. He has been awesome to work with. Go check out what he's doing at 156 00:15:00,080 --> 00:15:05,360 learnandgrowrich.net. See if maybe he can help you with your generational wealth and help you 157 00:15:05,360 --> 00:15:10,640 maximize your cash flow and build the things that are super fun to build. He's a nicer guy than I 158 00:15:10,640 --> 00:15:15,200 am too, by the way. I think you'll really like Zach. Then there's the water project. We don't 159 00:15:15,200 --> 00:15:19,120 have an affiliation with the water project, but we do contribute to it as much as we possibly can. 160 00:15:20,160 --> 00:15:24,400 I've never been thirsty in my life right now. I keep clearing my throat. I could use a glass of 161 00:15:24,400 --> 00:15:28,800 water, but the nice thing is I have instant access to that, just like most of you listening in. 162 00:15:29,520 --> 00:15:33,600 My hope is that you consider the kids, the families, the parents who have to leave work 163 00:15:33,600 --> 00:15:38,400 just to walk three to five dangerous miles to potentially find a source of water that may not 164 00:15:38,400 --> 00:15:44,080 even be clean and suitable, but it's all they have. We have the opportunity to make an impact on this. 165 00:15:44,080 --> 00:15:48,000 And thanks to the water project, we get to see how that impact unfolds. They set it up just like a 166 00:15:48,000 --> 00:15:55,840 Kickstarter project, meaning you get to see the exact tribe or the exact, what do you call that? 167 00:15:55,840 --> 00:16:00,720 I'm thinking in Spanish here, town, village that you would get to help. And you get to see these 168 00:16:00,720 --> 00:16:05,360 kids as they receive the water project, because they're going to give you social media updates 169 00:16:05,360 --> 00:16:09,440 or pictures of what they're doing in the community, how they're helping them. These kids celebrate 170 00:16:09,440 --> 00:16:16,160 water more than my kids celebrate Christmas day. That is humbling. If you don't have the financial 171 00:16:16,160 --> 00:16:20,480 means to help and support with this, my hope is that you just talk about this with your friends 172 00:16:20,480 --> 00:16:24,880 and family, maybe share this with somebody else. You never know the ripple effect. You might inspire 173 00:16:24,880 --> 00:16:30,640 somebody to end up contributing $10, $100, $100 million to this project. And I hope that you 174 00:16:30,640 --> 00:16:36,800 can help to build a project like this and the generational impact that it can create to provide 175 00:16:36,800 --> 00:16:40,400 water to these individuals so they can stay focused on their schooling, stay focused on providing 176 00:16:40,400 --> 00:16:44,640 for their families is absolutely phenomenal. We hope you join us on that. And if you know of a 177 00:16:44,640 --> 00:16:49,760 project or a cause that you'd rather see us talk about, please drop the link in the comments. 178 00:16:49,760 --> 00:16:56,560 It's not a challenge. It's not a matter of like this or that. The Abundant Mindsets says we can 179 00:16:56,560 --> 00:17:01,600 do this and that. So let us know what's going on in your world and how we can help. And we'll try 180 00:17:01,600 --> 00:17:06,560 to dive in and do just that. Without further ado, Brian Smith, thank you for joining me on Vision 181 00:17:06,560 --> 00:17:12,080 Pros Live. Yeah. Thanks again for having me. Absolutely. And I know you got all sorts of 182 00:17:12,080 --> 00:17:17,280 projects going on with your exposure to being in Mexico and what's possible there too. And so 183 00:17:17,280 --> 00:17:22,960 there's a good side of it where the entrepreneurial powerhouse is starting to thrive there. I think 184 00:17:22,960 --> 00:17:27,040 for decades, but it's more talked about internationally at this point. And then 185 00:17:27,040 --> 00:17:31,600 there's that extreme poverty side that exists there, just like exists in North America. There's 186 00:17:31,600 --> 00:17:38,400 both sides to those equations. You talk about lasting impact and driving that. What does that 187 00:17:38,400 --> 00:17:43,680 mean to you? And what can you share with us as far as where you guys are headed with that? 188 00:17:45,760 --> 00:17:52,560 So when I think about impact, we're looking primarily at impact on people and 189 00:17:52,560 --> 00:18:01,680 how they change. And so I'll give a little anecdote in a moment about that. But a lot of people 190 00:18:02,480 --> 00:18:08,960 tend to look at impact as far as what can be compared to other people, the size of a building, 191 00:18:08,960 --> 00:18:17,040 the size of a company, the amount of money that's been generated. We internally and with all of our 192 00:18:17,040 --> 00:18:21,840 clients, we practice something called a non-monetary measure of success. And it's one of the most 193 00:18:21,840 --> 00:18:28,080 powerful tools that you can use. We look for what is the transformation, the problem you can solve, 194 00:18:28,080 --> 00:18:33,520 or the situation you can alleviate for a client. And that's the measure of success within the 195 00:18:33,520 --> 00:18:37,760 business. With our business, it's the number of founders that we free from their business. 196 00:18:37,760 --> 00:18:46,000 And we break that down into sales, management, and operations of the business. Now, when we look at 197 00:18:46,000 --> 00:18:51,520 lasting impact, though, a lot of what we end up looking at is, we're talking to founders, 198 00:18:51,520 --> 00:18:56,160 we're built around working with founders. And I made that decision over a decade ago, 199 00:18:56,720 --> 00:19:01,120 because I saw that as one of the biggest force multipliers. You can have the biggest impact 200 00:19:01,120 --> 00:19:06,800 on a massive amount of people by working with people that are leading and really having a 201 00:19:06,800 --> 00:19:13,760 massive impact in the life of other people. Working with one founder, they might have 50 202 00:19:13,760 --> 00:19:19,600 people on their team, and each one of those 50 people have anywhere from two to seven people in 203 00:19:19,600 --> 00:19:24,720 their immediate family, their communities, and so forth. So a lot of times we think about that just 204 00:19:24,720 --> 00:19:29,760 as far as how much money that we put into those communities. But we also look at it as far as how 205 00:19:29,760 --> 00:19:35,440 do people change the way that they operate? How do they change the way they show up? And how do 206 00:19:35,440 --> 00:19:40,480 they really act as leaders within their community and foster leadership within their teams? And so 207 00:19:40,480 --> 00:19:46,880 for us, lasting impact is something that, yes, at one level we can measure, but a lot of it is just 208 00:19:46,880 --> 00:19:52,720 seeing the natural change in people over time. And I'll give an example that I think some people 209 00:19:52,720 --> 00:20:01,360 would view as a failure, but we viewed as a success. We had a client who, this particular client was 210 00:20:01,360 --> 00:20:06,720 very, very difficult. They were difficult in their communication. I would go so far as to say that 211 00:20:06,720 --> 00:20:13,440 the way they communicated with their vendors is that they would bully them. And some of my team 212 00:20:13,440 --> 00:20:22,560 did some execution work for this client. And I let the whole process go through and basically 213 00:20:23,520 --> 00:20:28,080 bullied into working out of scope and so forth, and just very, very negative throughout. 214 00:20:28,960 --> 00:20:35,920 And I sent a message and broke down why that type of communication was not acceptable. 215 00:20:35,920 --> 00:20:41,120 Well, the response I got back is, I'm terminating my engagement with you. I am not going to work 216 00:20:41,120 --> 00:20:49,520 with anyone who insults me. So I said, you know, please describe to me how I've insulted you. 217 00:20:50,400 --> 00:20:54,960 What exactly, like I'm working on my own communication. I did not intend to insult you. 218 00:20:55,520 --> 00:21:02,800 And basically I got an F you email back. Now, even though that relationship ended and even, 219 00:21:03,520 --> 00:21:08,560 they didn't show up to any of the subsequent calls or anything like that, what we did find was all 220 00:21:08,560 --> 00:21:12,640 of a sudden the communication with some of the other people on our team and other vendors that 221 00:21:12,640 --> 00:21:22,400 we were in contact with changed dramatically and was much kinder saying thank you, a lot less of 222 00:21:22,400 --> 00:21:31,680 the bullying that we had experienced through that. And so we, as somebody who's here looking at just 223 00:21:31,680 --> 00:21:36,960 overall change and impact, even though financially or business-wise, you might count that as a loss, 224 00:21:36,960 --> 00:21:41,840 as far as what our purpose is here, we counted that as a win, seeing that that did create a shift. 225 00:21:41,840 --> 00:21:49,840 It did create a change, even though it ended up losing a contract for us. It was well worth it to 226 00:21:49,840 --> 00:21:55,200 have even that small of an impact because this is somebody who has a team and works with a lot of 227 00:21:55,200 --> 00:22:02,320 other teams. And when a leader communicates in that way, it has a negative impact on the people 228 00:22:02,320 --> 00:22:07,200 around them and also then makes it okay for them to continue that type of communication. 229 00:22:08,320 --> 00:22:16,800 So we're really looking at lasting impact as far as how we impact the individual, the people that 230 00:22:16,800 --> 00:22:23,040 we're dealing with. It's a lot less about what's left behind other than the change in the individual. 231 00:22:23,040 --> 00:22:29,360 It's massive. I love the example that you shared too and the ripple effect that exists there, 232 00:22:29,360 --> 00:22:37,120 the compound effect too. One, I could feel and hear a little bit of vibration in your voice 233 00:22:37,840 --> 00:22:42,720 as you're revisiting and reliving that story. And that says a lot about your empathy, 234 00:22:43,520 --> 00:22:48,720 your ability to connect and care. You still care about this person. You care very much about 235 00:22:48,720 --> 00:22:56,480 what happened there. And that's a gift to be able to take that in while also learning 236 00:22:56,480 --> 00:23:01,120 to set those healthy boundaries and protect yourself and to protect your team members from 237 00:23:01,120 --> 00:23:05,600 their realities. Anybody's welcome to come into the kingdom of first-class business. 238 00:23:05,600 --> 00:23:11,600 All right, the door is open and that door is open for both directions. And if we see somebody in 239 00:23:11,600 --> 00:23:17,120 our wheelhouse not being loving, patient, persistent, consistent, or reliable, we will guide them out 240 00:23:17,920 --> 00:23:24,080 of our kingdom. They can come back in, but they have to be part of the culture. They have to accept 241 00:23:24,080 --> 00:23:30,160 that those are boundaries for us. And you shifting that, like you said, it gives everybody that breath 242 00:23:30,160 --> 00:23:35,840 of relief, like, oh, good, this isn't shifting or changing to make room for somebody who's got more 243 00:23:35,840 --> 00:23:42,560 of a tyrant mindset. And that's what, if you were to look at the definition of a tyrant and you're 244 00:23:42,560 --> 00:23:48,720 to look at the symptoms or the realities of how does a tyrant act or respond, the types of 245 00:23:48,720 --> 00:23:54,880 communications that you just outlined are all part of that. And so I was talking with another client 246 00:23:54,880 --> 00:24:01,760 today, Brian, and as I gave some difficult, pointed feedback for this person's level, 247 00:24:02,800 --> 00:24:10,000 they felt a little bit defensive for a minute. And then I said, this is not an accusation, 248 00:24:10,720 --> 00:24:15,360 it's an observation. And I never said that before, I never heard it. I was like, hey, that's kind of 249 00:24:15,360 --> 00:24:20,160 nice. I'm going to use that from now on. But it wasn't, I wasn't accusing them of doing anything 250 00:24:20,160 --> 00:24:26,400 wrong. I was observing a reality that transpired and bringing it to light so they could see it too. 251 00:24:26,400 --> 00:24:31,760 And that's what you were trying to do with this entrepreneur through your incredibly kind and 252 00:24:31,760 --> 00:24:39,440 compassionate email setting a tone there. And as visionaries, we have got to learn to make that 253 00:24:39,440 --> 00:24:45,520 space as leaders for communication because it's not always perfect. There's good, bad, and ugly of 254 00:24:45,520 --> 00:24:53,360 all relationships, but that impact on everybody's daily life has a, to me, I believe it has an 255 00:24:53,360 --> 00:25:00,080 eternal ripple effect for good for everybody. So I love the example. Brian, what's your vision for 256 00:25:00,720 --> 00:25:07,680 the people that you serve? So the people I serve directly are founders of businesses, 257 00:25:07,680 --> 00:25:18,320 and my vision for them is really twofold. First is freedom to be able to live the life that they 258 00:25:18,320 --> 00:25:23,680 want to live, which is, you know, a lot of times when you start building a business, as you know, 259 00:25:23,680 --> 00:25:29,920 you kind of get stuck in a particular space and people get up to a certain level and tend to cap 260 00:25:29,920 --> 00:25:37,840 out for a number of reasons. And so what we really seek to do is shift their mindset about business 261 00:25:38,640 --> 00:25:43,520 to understand that business is just merely a vehicle for personal growth and that business 262 00:25:43,520 --> 00:25:48,160 itself is a mirror of you and your capacity for personal growth. And once they see that in 263 00:25:48,160 --> 00:25:54,000 business, then they start to see that in all aspects of their life. And we are, you know, 264 00:25:54,000 --> 00:26:01,360 really what we're doing is helping our clients be better leaders, more show up more authentically, 265 00:26:02,160 --> 00:26:07,520 and be more effective at expressing their vision in the world. And we run into, you know, 266 00:26:08,560 --> 00:26:13,280 there's many mindsets that you run into with founders. I think the one that most of us are 267 00:26:13,280 --> 00:26:18,960 used to encountering at some point is the, you know, screw everything, burn it all down, I'm done, 268 00:26:18,960 --> 00:26:24,400 like, I'm just going to walk away and, you know, go deliver pizzas or something, this is too much. 269 00:26:24,400 --> 00:26:28,640 And, you know, that's one of the forms of resistance that show up a lot. We also see a lot of 270 00:26:28,640 --> 00:26:34,640 resistance that, you know, once they start getting into managing or building a team, they start to 271 00:26:34,640 --> 00:26:40,240 then have that resistance around, you know, oh, well, I just want to be the best practitioner that 272 00:26:40,240 --> 00:26:47,200 I can be another mindset challenge where what we do is we continually help them shift back to 273 00:26:47,200 --> 00:26:54,240 service to realize if you are actually delivering a service or delivering it differently in such a 274 00:26:54,240 --> 00:27:01,440 way that it is a net benefit to the people in your world, then you need to continue going out there 275 00:27:01,440 --> 00:27:06,880 and serving as many people as possible. And even when it comes to money, we're often shifting that 276 00:27:06,880 --> 00:27:14,000 mindset, we talk a lot about how money is really nothing more than energy. Money is a store of 277 00:27:14,000 --> 00:27:20,320 energy. It's the energy that you or someone put into it, to then give it to you. I mean, you can 278 00:27:20,320 --> 00:27:27,360 think about the fact that if you buy a $3,000, you know, beat up 20 year old car, you're going to 279 00:27:27,360 --> 00:27:32,320 treat that very differently than the $300,000 supercar. And the difference is the amount of 280 00:27:32,320 --> 00:27:38,480 energy that had gone into both the production of that vehicle and the amount of energy that you 281 00:27:38,480 --> 00:27:45,440 put into acquiring it. And so once people understand that money is just merely energy, 282 00:27:45,440 --> 00:27:50,400 and if you're going out and actually creating a positive impact or even, you know, to put it into 283 00:27:50,400 --> 00:27:55,760 more business terms, positive ROI, what you're doing is you're actually creating positive energy 284 00:27:55,760 --> 00:28:02,720 in the world. And so we push people to go out there and understand that your role is to be 285 00:28:02,720 --> 00:28:07,040 a source of positive change and creation of positive energy in the world. And the only way 286 00:28:07,040 --> 00:28:16,160 that you can do that is by pushing people, creating again, that positive impact and doing 287 00:28:16,160 --> 00:28:22,320 it in a way that's sustainable. And I think that when people start to make that shift, it's how 288 00:28:22,320 --> 00:28:29,600 they're able to, you know, you're probably familiar with Dr. Gay Hendricks's upper limit theorem. 289 00:28:29,600 --> 00:28:34,320 We're going to put a pause on the theorem real quick. There's a lot to break down there. And if 290 00:28:34,320 --> 00:28:40,160 I had a bell, I'd be like, ding, ding, ding, like, I'll make the funny noise. Like, I think we've 291 00:28:40,160 --> 00:28:44,960 unlocked our first, second, third and fourth arguments. Okay, let's go. Such a great 292 00:28:44,960 --> 00:28:50,320 opportunity to man, I, and I'm actually really excited for us on this. So we're going to give 293 00:28:50,320 --> 00:28:53,840 a couple different paradigms, because there's just so much to break down there. I'm going to go back 294 00:28:53,840 --> 00:29:00,400 to the first part. So your mission that you and I wish I could read my doctor handwriting. You said 295 00:29:00,400 --> 00:29:07,360 that you want to help these entrepreneurs live the life that they want. Right. And I totally respect 296 00:29:07,360 --> 00:29:11,840 it. This is where that paradigm shift comes from. It's almost the exact opposite of what we do for 297 00:29:11,840 --> 00:29:18,320 our clients, which is so weird. It's like, well, wait, why visionaries out there? My goal is to 298 00:29:18,320 --> 00:29:25,040 do what is best for those that I serve. Those are at a paradox oftentimes, because we are overgrown 299 00:29:25,040 --> 00:29:31,680 children. My children want a lot of things for their life that are not appropriate or good for 300 00:29:31,680 --> 00:29:37,680 their life. They would love to just eat dessert all day long. Most of my adult friends want the 301 00:29:37,680 --> 00:29:43,920 same thing. And so my discipline side says, you know what? I want, I'm not here to control it 302 00:29:44,400 --> 00:29:49,840 and tell people what it is that they need or what it is they want. But I'm going to make sure that 303 00:29:49,840 --> 00:29:55,520 if the person who's working with me wants something that is out of alignment with what I feel, think, 304 00:29:55,520 --> 00:29:59,040 and based on my perspective is best for them, then I'm going to tell them when I can't help you. 305 00:29:59,520 --> 00:30:06,480 Like, I don't know how to make you rich robbing banks, and nor do I agree with the idea of robbing 306 00:30:06,480 --> 00:30:10,800 banks. And so there's a boundary that gets set up and saying, I'm probably not the provider for you. 307 00:30:11,760 --> 00:30:17,280 But if that person's goal is to provide generational wealth to their family, 308 00:30:17,280 --> 00:30:22,000 then maybe we could shift some perspectives, talk about how we can do that without having to rob 309 00:30:22,000 --> 00:30:26,960 banks. And I don't think you would support bank robbers, right? But there's a huge paradox and 310 00:30:26,960 --> 00:30:34,000 shift between those two realities. We'll come back to it. The other one is this practitioner idea. 311 00:30:34,400 --> 00:30:42,640 I just want to be the best practitioner I can be. I almost love that client's reality. However, 312 00:30:42,640 --> 00:30:48,480 our word choices, our intentional word choices, to me, the word just is the challenge in that 313 00:30:48,480 --> 00:30:54,880 scenario. The word just is the one that eliminates the value. I just want to be the best husband that 314 00:30:54,880 --> 00:30:59,920 I can be. Like, why is there a just put in there? Right? That's the challenge. Shouldn't that be a 315 00:30:59,920 --> 00:31:06,480 noble and great thing? And then taking that individual, and I love that you help them focus 316 00:31:06,480 --> 00:31:10,320 on service, because that's the shift I would make, the difference in the way that you're 317 00:31:10,320 --> 00:31:14,160 focusing on service, because that's the shift I would make, the difference in the shift that I 318 00:31:14,160 --> 00:31:19,440 would want them to make would be moving towards understanding that if they are truly the best 319 00:31:19,440 --> 00:31:24,400 practitioner they can be, then the byproduct will be their service will improve. However, 320 00:31:24,560 --> 00:31:29,120 if they're being the best practitioner, it's because they focused on what you're talking about, 321 00:31:29,120 --> 00:31:34,240 being the best servant they can be. But the big difference between how you felt about that and 322 00:31:34,240 --> 00:31:41,840 how you felt about that is you have this feeling that people need to serve more people in the 323 00:31:41,840 --> 00:31:45,840 world. At least that's what you said. You said you need to be delivering this to more people. 324 00:31:46,560 --> 00:31:53,280 I don't play God. And when I say that, I don't mean any disrespect by it. It's that Grant Cardone 325 00:31:53,280 --> 00:31:59,120 style mentality that Grant Cardone knows better than others what they should do versus them. 326 00:31:59,120 --> 00:32:05,920 It's the same mentality of telling people what to do, scale and get the F out of ops. 327 00:32:05,920 --> 00:32:11,280 It's a forced language of enjoy your business ownership. Businesses that crush it with 328 00:32:11,280 --> 00:32:16,480 strategy, that's great. But the scale aspect, just telling people what to do, it's an okay. 329 00:32:16,480 --> 00:32:23,440 It might be the perfect approach for you. It might be the thing that the people who turn to you need 330 00:32:23,440 --> 00:32:31,760 to do. I say might because I don't know. It's not how I do things. And so another thing that you said 331 00:32:31,760 --> 00:32:39,040 in relation to that was money is nothing more than energy. The two words I would eliminate 332 00:32:39,040 --> 00:32:44,080 with my clients is if I ever heard a client say that, I would say, can we work on that phrase a 333 00:32:44,080 --> 00:32:51,760 little bit together? And I get the permission and then money is energy. Yet if I say it's nothing 334 00:32:51,760 --> 00:32:58,640 than energy, I'm putting a negative, a deprecation on the value of that versus just recognizing. 335 00:32:58,640 --> 00:33:04,400 And I say just versus recognizing that money is energy. There's nothing negative, 336 00:33:04,400 --> 00:33:09,600 there's nothing positive. It's just something that exists. And then that got exacerbated by 337 00:33:11,520 --> 00:33:17,680 just merely. And I was like, imagine saying she's just merely my wife. 338 00:33:17,680 --> 00:33:22,960 That wouldn't go over too well with that relationship. And then the only way 339 00:33:23,920 --> 00:33:30,560 is by pushing people. I used to love Grant Cardone, Brian. He was somebody that I used 340 00:33:30,560 --> 00:33:38,640 to emulate. Same thing with Sam Ovens. In fact, I still love them. Our opportunity with word choices 341 00:33:38,640 --> 00:33:45,200 in America, it's so hard because we live in this society of hyperbole. We live in the society where 342 00:33:45,200 --> 00:33:52,560 we want the absolutes, this or that. My hope is to one, not become a nut job, like a lunatic about 343 00:33:52,560 --> 00:33:59,760 word choice, yet to become so intentional with the word choice that I maximize the abundance 344 00:33:59,760 --> 00:34:08,160 available. And so I'd have to 100% disagree. The only way is not pushing people. There is another 345 00:34:08,160 --> 00:34:15,200 way. And the other way that I saw and follow is one that it was emulated by Martin Luther King, 346 00:34:15,760 --> 00:34:20,320 by other great leaders. The easiest one to pull to that's more universally well known is Jesus. 347 00:34:20,880 --> 00:34:27,120 And a little bit polarizing for some, but the man only ever invited people to make change. He 348 00:34:27,120 --> 00:34:32,080 didn't push. He invited and said, the person who can hear it, let them hear it. The person who can 349 00:34:32,080 --> 00:34:38,320 hear it, let them hear it. The person who can see it, let him see it. Everybody else, let's let them 350 00:34:38,320 --> 00:34:44,000 be. Let's let them do the things the way they want to. And so I don't want to portray you as this 351 00:34:45,120 --> 00:34:51,040 evil villain, opposite to Christ by any way, shape or form, or lose sight of the focus on some 352 00:34:51,040 --> 00:34:57,120 religious dogma as much as just explore the fullness of this paradigm because you have 353 00:34:57,120 --> 00:35:04,160 superpowers, I do not. You have influence too that I do not. And as we share those paradigms, 354 00:35:04,160 --> 00:35:08,320 maybe my influence grows as well. In addition to some of the things that I share, 355 00:35:09,040 --> 00:35:12,400 might refine the way that you guys are going about things. At the end of the day, we got 356 00:35:12,400 --> 00:35:18,240 8 billion people to help. And so doing that together is the objective and goal on my side. 357 00:35:18,240 --> 00:35:21,680 I'm done. Mike, pass. Brian, I'd love to hear your side. 358 00:35:21,680 --> 00:35:29,840 Yeah, I think you brought up a really good point. So a few things. And I think, let me start with, 359 00:35:29,840 --> 00:35:36,480 because word choice and sort of framing some of the things that I said, I think you pointed out 360 00:35:36,480 --> 00:35:47,520 here that I think first and foremost, I think that most people misunderstand their role in 361 00:35:47,520 --> 00:35:51,840 attracting clients. And in terms of how do you align yourself with the right people? 362 00:35:52,560 --> 00:35:57,760 Correct. I believe that your role, and when we talk about marketing with our clients, 363 00:35:57,760 --> 00:36:03,520 whether that's personal branding, whether that's your business, or really just about anything that 364 00:36:03,520 --> 00:36:08,000 you're doing until you get up to the point where your household name, your role is not to attract 365 00:36:08,000 --> 00:36:14,400 right fit, but to actively repel wrong fit. And so that is why, like, if you look at what power is, 366 00:36:14,400 --> 00:36:19,360 at its fundamental core, power is polarity. That's why the two people that you brought up, 367 00:36:19,360 --> 00:36:26,640 Martin Luther King Jr. and Jesus are both incredibly polarizing figures. Power is polarity 368 00:36:26,640 --> 00:36:30,160 at its core. So if you're not engaging in that... The thing on both of those though is that 369 00:36:30,960 --> 00:36:38,800 they leverage the art of strength versus the weakness of force. There's a huge... Go ahead. 370 00:36:38,800 --> 00:36:45,440 Yeah. What you talked about was they invited, and I would actually disagree with that 371 00:36:46,160 --> 00:36:51,440 characterization. You cannot invite someone to change. You also cannot push them to change. 372 00:36:51,440 --> 00:36:57,760 You cannot give them a handout to change. The only thing that you can do is live the change 373 00:36:57,760 --> 00:37:03,360 and inspire someone else to do that. Inspire. And that's the thing is we're not... So the context, 374 00:37:03,360 --> 00:37:09,520 I did not suggest that they invite people to change. The change has to be... So I agree with 375 00:37:09,520 --> 00:37:16,880 you. For me, it's intrigue, attract, and inspire. And if somebody is inspired, then they will welcome 376 00:37:16,880 --> 00:37:26,560 invitations that come their way. And I think that the inspiration also, when there's... The people 377 00:37:26,560 --> 00:37:31,840 we work with are not the average person. They will not be the average person. They're... By the time 378 00:37:31,840 --> 00:37:38,240 they get to us, they are already in... A small portion of our society actually steps out into 379 00:37:38,240 --> 00:37:43,760 entrepreneurship. We're talking about a small fraction of those people who actually can get to 380 00:37:43,760 --> 00:37:48,560 the point where they're working with a team like us. Now... We work with the same groups. So we 381 00:37:48,560 --> 00:37:55,360 speak the same language. Yeah. And when they get to us, a lot of what has happened and a lot of what 382 00:37:55,360 --> 00:38:02,080 continues to happen is there is this talk about vision and a lot of talk about people want to 383 00:38:02,800 --> 00:38:08,320 do strategic planning and have their inspiration and their purpose, but none of that happens 384 00:38:08,880 --> 00:38:15,760 without action. In fact, I tell people all the time, purpose is a victim mindset because you sit 385 00:38:15,760 --> 00:38:21,520 there and you're, oh, I don't have a purpose. I don't have a... Well, the purpose is the outcome 386 00:38:21,520 --> 00:38:25,760 of going and actually taking action. If you sit there and wait for purpose to hit you... 387 00:38:25,760 --> 00:38:30,880 I disagree again. And here's why. And I appreciate you making space for it. Right? You're welcome to 388 00:38:30,880 --> 00:38:37,680 push back on that, the interruption thing. So the... I find it sad when entrepreneurs leverage 389 00:38:37,680 --> 00:38:45,760 virtues as a means to create friction for making a point. People do this with authenticity right now. 390 00:38:45,760 --> 00:38:49,920 They say, oh, it's a word of the year. I don't mean to play with the buzzword. 391 00:38:49,920 --> 00:38:56,240 Okay. Just because a word, a virtue became the word of the year does not mean that it's 392 00:38:56,240 --> 00:39:02,400 automatically now disingenuous. Right? And so purpose is very much a virtue through and through. 393 00:39:02,400 --> 00:39:08,400 Now, if somebody has mislabeled or misunderstands the value of it, that's a lot like a child who 394 00:39:08,400 --> 00:39:14,320 was abused and told, I love you every day. I love you. Whack. I love you. Whack. Right? I love you, 395 00:39:14,320 --> 00:39:18,480 but you suck at blah, blah, blah. Right? Some of us grew up in traumatizing cultures. I apologize 396 00:39:18,480 --> 00:39:25,440 to those of you who still deal with that. I went through something similar in relation to that type 397 00:39:25,440 --> 00:39:32,080 of word choice. I could easily turn my back on love and say that love is the problem, but in reality, 398 00:39:32,800 --> 00:39:38,480 it's my, it would be my inability to look at those zeitgeists, the world perspective, 399 00:39:38,960 --> 00:39:42,880 to look at the potential definitions of that word and to consider, wait a second, 400 00:39:42,880 --> 00:39:49,200 am I misinterpreting something here? Because I risk alienating myself from an entirely, 401 00:39:49,200 --> 00:39:55,360 incredibly large volume of wholesome individuals if I villainize the word love and say that love 402 00:39:55,360 --> 00:40:01,360 is the problem versus realizing that it might actually be my own interpretation that is causing 403 00:40:01,360 --> 00:40:06,800 me to miss out on the virtues associated with said word. So feel free. I want to, you're, you're, 404 00:40:06,800 --> 00:40:15,360 I think, yeah, I think, I think that there might be jumping past some of the things that I said 405 00:40:15,360 --> 00:40:20,560 here. So this is a victim mentality. That's what I heard. I said, I said, purpose is often 406 00:40:20,560 --> 00:40:29,520 a victim mentality. And one of the reasons is that if not having identified your purpose is 407 00:40:29,520 --> 00:40:35,680 the reason for you not taking action, that is fundamentally, if we want to break down 408 00:40:35,680 --> 00:40:42,480 what a victim mentality is, purpose is your rescuer from inaction or malaise or whatever it is. 409 00:40:42,480 --> 00:40:48,560 Super fair. I want to correct the record. If you said the word often, then I do apologize. 410 00:40:48,560 --> 00:40:55,680 And I did not understand what you said. I missed that word. If you did not say the word often, 411 00:40:55,680 --> 00:41:01,680 that is what put me in the paradigm to jump in and say, whoa, wait a second. But I love, 412 00:41:01,680 --> 00:41:06,720 if you combine the word often with it, I 100% agree with you. And we're on the same page on 413 00:41:06,720 --> 00:41:13,280 that, that that makes sense that we're now, we're now positioning this word in a way that while it's 414 00:41:13,280 --> 00:41:18,080 a strength on one side, if we lean into heavily on it, we can get ourselves in a real, in a real 415 00:41:18,080 --> 00:41:22,960 challenge and real problem. Good point. Keep going. And so, and I'll take this a little bit, 416 00:41:22,960 --> 00:41:29,280 further, even, you know, some might say, somewhat metaphysical here, but when we start looking at, 417 00:41:29,280 --> 00:41:34,240 you know, the concept of masculine and feminine, I'm not saying male or female, I'm talking about 418 00:41:34,240 --> 00:41:36,960 really- Can you define metaphysical for me? I don't know what that means. 419 00:41:38,080 --> 00:41:41,680 Sorry? Define which? Metaphysical. I just don't know what it means. 420 00:41:41,680 --> 00:41:47,920 So what we're talking about are different types of energy that we have within us. And so we're 421 00:41:47,920 --> 00:41:54,080 talking about, you know, in the masculine sense, the masculine wants to naturally get to completion. 422 00:41:54,720 --> 00:41:58,960 And so there's this one of the reasons why, like, when we talk about the most masculine 423 00:41:58,960 --> 00:42:04,960 religions, the most masculine religion is often identified as Tibetan Buddhism, because how do you 424 00:42:04,960 --> 00:42:10,240 reach nirvana? It's through death, through full completion, right? You're the most masculine state 425 00:42:10,240 --> 00:42:16,240 is actually dead, right? Fully completed. If we look at the feminine, the feminine is the 426 00:42:16,240 --> 00:42:21,520 pure opportunity. It's really that energy that exists even, you know, preconception, pre-life, 427 00:42:21,520 --> 00:42:27,120 all nothing but pure opportunity. And none of us are all one or the other. If we are pure feminine, 428 00:42:27,120 --> 00:42:31,680 we would have never existed. If we were pure masculine, we would be dead. And when we start 429 00:42:31,680 --> 00:42:38,240 to look at, there are endeavors in life that are more predominantly masculine or more predominantly 430 00:42:38,240 --> 00:42:42,300 feminine in terms of just overall energetic space. Business is a process of 431 00:42:42,300 --> 00:42:49,560 just overall energetic space. Business is a predominantly masculine endeavor, and it must be 432 00:42:49,560 --> 00:42:56,280 because we don't sit and just talk about opportunity. We put it into a contract, we sign it and we put 433 00:42:56,280 --> 00:43:01,800 it to an end, right? We stop the negotiation and then we start right. It's an it's a it's one way. 434 00:43:01,800 --> 00:43:07,800 So I can't say yes to the right, but I can I get where you're going. And I see how often the 435 00:43:07,800 --> 00:43:15,640 world goes that way. Yet we need another hour and a half, right, to go over all of the other 436 00:43:16,520 --> 00:43:24,280 case studies of businesses that have been able to scale and crush most masculine companies, 437 00:43:24,280 --> 00:43:27,800 not in relation to like I'm trying to crush it in terms of results generated, 438 00:43:28,520 --> 00:43:32,280 because they predominantly move towards the feminine side. So there's. 439 00:43:32,280 --> 00:43:39,400 I'm not in any way I'm not in any way whatsoever talking about social constructs of male, female, 440 00:43:39,400 --> 00:43:45,960 masculine, feminine. I'm following you. But I and I see perfectly I actually see quite well. 441 00:43:45,960 --> 00:43:50,360 I shouldn't say perfectly. I see quite well where you're going with this. I understand 442 00:43:50,360 --> 00:43:56,600 metaphysical. I didn't pretend to be unaware as much as I needed to know how you understood 443 00:43:57,240 --> 00:44:02,120 metaphysical. I also understand the masculine, the feminine energy concepts. I love everything 444 00:44:02,120 --> 00:44:06,440 that you said, which is why I maintain a quiet stance is because I'm eating an apple learning 445 00:44:06,440 --> 00:44:10,120 like, oh, cool. I didn't know about this about Buddhists and dead and completion. Like that 446 00:44:10,120 --> 00:44:15,000 makes a lot of sense. Right. All of that hit in the line with my heart, as did what you're talking 447 00:44:15,000 --> 00:44:20,120 about with the feminine, pure opportunity and pure life. Like all of that was math formulas 448 00:44:20,120 --> 00:44:24,520 that I saw. You're a great mathematician, Brian, if we're talking about math and there's so much 449 00:44:24,520 --> 00:44:29,240 that I learned from it. And as another professor who's looking at the chalkboard you're drawing on 450 00:44:29,240 --> 00:44:35,000 every time you make a mistake in the formulas, it's my opportunity, our opportunity to step up 451 00:44:35,000 --> 00:44:40,360 and say, well, wait a second, let me let's pause and look at that segment. If you talk less with 452 00:44:40,360 --> 00:44:45,160 clarity and brevity, it gives me more time to validate the concepts that I do agree with. 453 00:44:45,160 --> 00:44:50,840 But when you go on five to 10 minute opportunities of discussing and I notice there's a lack of 454 00:44:50,840 --> 00:44:56,840 intentionality with word choice, which has happened several times. It wasn't just the often 455 00:44:56,840 --> 00:45:04,040 opportunity. There was many of them. It made it, I have a responsibility for my audience, a duty 456 00:45:04,600 --> 00:45:10,360 to help them see, let's close some of the gaps on this before we keep going, or at least expand 457 00:45:10,360 --> 00:45:16,840 the reality that he said one street here and he keeps saying only and just and need. And I'm saying, 458 00:45:17,640 --> 00:45:23,000 there are other streets that can also create this depth. And so I'm not challenging the fact that 459 00:45:23,000 --> 00:45:29,080 your street is valuable and the fact that it does present an opportunity for people. I just keep 460 00:45:29,080 --> 00:45:35,000 trying to say the map is bigger than you keep boxing it into. And that's the only, that's the 461 00:45:35,000 --> 00:45:40,280 only correlation of conflict that you and I have managed to constantly go back to throughout this 462 00:45:40,280 --> 00:45:47,640 interview is trying to make sure that we don't push people down one path when in reality they 463 00:45:47,640 --> 00:45:53,560 have lots of other paths that might be better for them based on their unique knowledge. And if they 464 00:45:53,560 --> 00:45:59,320 submit to you, they put themselves in a position of submission, which too many people do with 465 00:45:59,320 --> 00:46:04,680 Grant Cardone and with other leaders who tell them what to do. Then we rob them of the reality 466 00:46:04,680 --> 00:46:10,920 that they are strong visionaries who can't rely on you or me to be their savior. They need to 467 00:46:10,920 --> 00:46:15,560 think for themselves and I want to make sure they have enough paths to be able to do that and then 468 00:46:15,560 --> 00:46:19,960 decide where they want to go from there. The good news is everybody who gravitates toward you is 469 00:46:19,960 --> 00:46:23,800 like, man, this guy's a real jerk. I mean, I'm just going to work with the Brian guy, right? And 470 00:46:23,800 --> 00:46:28,520 they're going to go work with you because they see the alignment and feel it with you. The people who 471 00:46:28,520 --> 00:46:34,920 needed me to step up, I said needed, the ones who wanted to see that more full perspective are going 472 00:46:34,920 --> 00:46:40,680 to go, dang, I didn't necessarily see it that way, but maybe I should take a step back, meditate on 473 00:46:40,680 --> 00:46:47,080 this for myself and consider my options. So I do want to finish that thought because it's valuable 474 00:46:47,080 --> 00:46:53,560 on masculine and feminine energy and in relation, and I will agree with you that most businesses 475 00:46:53,560 --> 00:46:59,720 predominantly gravitate towards the masculine energy for their success, but I disagree that that 476 00:46:59,720 --> 00:47:05,880 is the best path or the path that makes the most sense. The path that I recommend people go down 477 00:47:05,880 --> 00:47:11,400 is a different street that to me is far easier and far more aligned with abundance. Please continue, 478 00:47:11,400 --> 00:47:23,000 though. I, what I will say two points here. One is it does feel like there's, you're speaking to 479 00:47:23,000 --> 00:47:31,000 an alternative without necessarily like it's a, it's almost a creating a distinction without 480 00:47:31,000 --> 00:47:38,280 identifying the difference. And what I'm doing here is not saying this is how we work with every 481 00:47:38,280 --> 00:47:42,040 client because one of the things that happens with our clients, they take all different paths. 482 00:47:42,040 --> 00:47:46,040 So they come from all different backgrounds and their businesses all look fundamentally different. 483 00:47:46,040 --> 00:47:51,400 So one of your earlier points, you had spoken about how, you know, some people have only 484 00:47:51,400 --> 00:47:57,160 experienced business success once. And oftentimes as I know, you're very well aware, there's many 485 00:47:57,160 --> 00:48:03,000 consultants that go out there and they don't work with a business owner to identify the best path. 486 00:48:03,000 --> 00:48:07,320 They say, this is the one that works. And they just put them down that path. What we're talking 487 00:48:07,320 --> 00:48:13,960 about here is philosophy and my personal philosophy. And what it sounds like is the way, 488 00:48:13,960 --> 00:48:18,520 the way the interview sort of feels as though you're, you're advocating for a group of people 489 00:48:18,520 --> 00:48:25,080 to counter the philosophy rather than dig into the philosophy. See, it's, that's the thing. It's, 490 00:48:25,080 --> 00:48:30,920 I've dug into that philosophy and I'm happy to dig further into it with you. And we share different 491 00:48:30,920 --> 00:48:37,960 philosophies. So I'm saying that's a path of philosophy, a choice of philosophy that I don't 492 00:48:37,960 --> 00:48:45,560 agree with. But it doesn't mean I don't agree with our holistic relationship in the fullness. 493 00:48:45,560 --> 00:48:50,920 But I want people to be able to see that there are other philosophies out there that go along 494 00:48:50,920 --> 00:48:56,440 with this. I will define mine when I am on a podcast or somebody else is interviewing me about 495 00:48:56,440 --> 00:49:01,640 me, or if you were to ask me, if you were to sit, if you were to put the leadership hat aside and 496 00:49:01,640 --> 00:49:06,120 say, well, wait a second, maybe I should just ask Jackson what his philosophy is. Then I might do 497 00:49:06,120 --> 00:49:11,320 that, but I'm not going to disrespect your time where you're here to share your philosophy as much 498 00:49:11,320 --> 00:49:16,440 as again, when I see it happen, where a philosophy comes out, that's not quite aligned with how we do 499 00:49:16,440 --> 00:49:22,040 things, then or not the way that I would present that philosophy, I might say something about it. 500 00:49:22,040 --> 00:49:27,880 So I know we're running low on time and I hate that we, I do, I hate the fact that I didn't plan 501 00:49:27,880 --> 00:49:34,600 this timing out enough to get to where we can close the gap on that and ask my favorite question, 502 00:49:34,600 --> 00:49:37,720 which is what powerful lesson kind of the visionary has learned from your experience if this was your 503 00:49:37,720 --> 00:49:42,440 last chance to talk. And we may not get to that because we're, I don't want to rush it, but one, 504 00:49:42,440 --> 00:49:47,160 I want the audience to know, I love what you're doing. I love how you're helping. I can see it, 505 00:49:47,160 --> 00:49:51,560 I can see and feel your heart, right? You are doing everything that you can to help people win 506 00:49:51,560 --> 00:49:56,840 and to move people. You're moving mountains better than from what I can tell from what I've seen, 507 00:49:56,840 --> 00:50:01,640 90% of the companies I've ever consulted with in business. And I can see that. And I'm not worried 508 00:50:01,640 --> 00:50:05,480 about bridging the gap on a philosophy moment because I know you and I have decades to figure 509 00:50:05,480 --> 00:50:10,520 this out, right? We've got all sorts of calls that we can come on and jump on and maybe they 510 00:50:10,520 --> 00:50:15,880 are a one plus one equals 11 opportunity still. Maybe it's something where we're meant to divide 511 00:50:15,880 --> 00:50:23,240 and conquer, right? And go our separate ways. Peter helping Israel, Paul going and helping Romans, 512 00:50:23,240 --> 00:50:29,560 right? It's not an either or reality, but I do know I want to be respectful of your time because 513 00:50:29,560 --> 00:50:36,520 you might have to go in four minutes. I don't. I happen to have a time after this. So my request 514 00:50:36,520 --> 00:50:41,800 for you is do you want to explore the two points that you brought up? Do you want to finish the 515 00:50:41,800 --> 00:50:48,440 masculine and feminine energy conversation? Do you want to dive in towards power lesson? 516 00:50:48,440 --> 00:50:53,080 Do you want to come back on the show and expand the conversation? All options are on the table. 517 00:50:53,080 --> 00:50:59,320 I'm open to all of it. Whatever you think is going to be most valuable for your audience. 518 00:50:59,320 --> 00:51:04,040 Thank you. I love that one. We'd love to have you back. All right. So let's make sure 519 00:51:04,040 --> 00:51:09,800 that we get you back because there are so many great paradigms to come from and visionaries. 520 00:51:09,800 --> 00:51:15,960 Part of this opportunity at hand between Brian and I is we got again, two imperfect mathematicians, 521 00:51:15,960 --> 00:51:20,680 myself included, right? So if I call Brian, I'm like, man, I like that formula. It doesn't make 522 00:51:20,680 --> 00:51:25,880 sense to me based on what I've learned, but we get the proper opportunity to explore it with perhaps 523 00:51:25,880 --> 00:51:30,680 30 more minutes or with another mathematician like Zach Olman coming into the conversation. 524 00:51:30,680 --> 00:51:35,720 Right. And maybe Brian has somebody else too. Maybe it's that importance of a paradox to us. 525 00:51:36,280 --> 00:51:42,920 Then 45 minutes later, we might find out, you might hear me say, dang, I was totally off base. 526 00:51:42,920 --> 00:51:47,640 Oh, I missed it. Thank you for having the patience and time and compassion to help me see it because 527 00:51:47,640 --> 00:51:55,080 that unlocks new levels of life. So it's a process of trying to unlock understanding 528 00:51:55,080 --> 00:52:01,080 and then also unlock the application of that understanding in our lives. Do you have to run 529 00:52:01,080 --> 00:52:06,280 in two minutes? That's my next question for you, Brian. No, not in two minutes. No. Okay. Well, 530 00:52:06,280 --> 00:52:14,440 then let's not rush too much. Let's settle through again, knowing that I have the time and you have 531 00:52:14,440 --> 00:52:20,200 the time. We'll try to keep it to five to 10 minutes. What gaps do you want to, what loops do 532 00:52:20,200 --> 00:52:26,360 you want to close today so the next time when we talk, we can dive in with the powerful lesson 533 00:52:26,360 --> 00:52:33,800 and other aspects? I think one really, and I'll try to keep it to one point that might sort of 534 00:52:33,800 --> 00:52:42,440 bring some of this all together. We talked about purpose and vision. I think that there comes a 535 00:52:42,440 --> 00:52:47,320 point early on and we all experience this, the people just starting out in their business as 536 00:52:47,320 --> 00:52:52,440 well. A lot of it is feelings driven, right? There's this feeling, does this feel right? Does 537 00:52:52,440 --> 00:52:59,080 it feel not? Then there comes this point of momentum and enthusiasm, but then at least with 538 00:52:59,080 --> 00:53:05,800 the people that I work with, we reach a point of responsibility of this is now much bigger than me. 539 00:53:05,800 --> 00:53:12,440 This is something that I now basically have to work like hell to get out from in front of, 540 00:53:12,440 --> 00:53:19,960 because I often as the leader become the thing holding it back the most. I think in a lot of 541 00:53:19,960 --> 00:53:27,480 what we're talking about, the underlying piece of it is there comes a point where there's this 542 00:53:29,240 --> 00:53:36,920 internal feeling of responsibility that what I am doing is bigger than me and I'm doing things, 543 00:53:36,920 --> 00:53:44,600 not because I love doing them, but because I feel a fundamental pull, drive and responsibility to 544 00:53:44,600 --> 00:53:49,560 be doing these things, to go build this, whether it's to serve my team, to serve my clients, 545 00:53:49,560 --> 00:53:55,320 to serve my community. I think that when we, a lot of the things that we're talking about 546 00:53:55,960 --> 00:54:02,840 stem from working with people that have that deep seated feeling of responsibility about their work. 547 00:54:02,840 --> 00:54:08,600 I love that. It leans heavily into the idea of civic duty. Thank you for using the softeners 548 00:54:08,600 --> 00:54:15,000 to talk about the people you serve, the people that you're working with. That is very helpful 549 00:54:15,000 --> 00:54:20,120 for me and my audience to feel that respect of like, okay, this is where they're at with this, 550 00:54:20,840 --> 00:54:26,280 versus the feeling that it could be domineering. I work with mostly feminine energy individuals. 551 00:54:26,280 --> 00:54:35,640 So the process of submissiveness is something that a lot of the people I work with gravitate 552 00:54:35,640 --> 00:54:43,400 towards doing and we're all learning to not be people pleasers, to not accidentally 553 00:54:43,400 --> 00:54:47,400 succumb to somebody else's will, even though it's our responsibility to maintain that. 554 00:54:47,400 --> 00:54:50,760 So thank you for making the space. That's a whole 555 00:54:50,760 --> 00:54:55,480 bag of tricks to unpack. We might do that on the next episode. We might not. That might be 556 00:54:55,480 --> 00:54:59,560 something for all of you visionaries to learn and explore on your own and also to provide in the 557 00:54:59,560 --> 00:55:05,640 comments. I'll give you some potential questions to answer. Jackson, how can Jackson be a better 558 00:55:05,640 --> 00:55:11,400 host? How can Brian and I make more room for these different concepts? If you've got ideas on that, 559 00:55:11,400 --> 00:55:16,440 do not hesitate to lead us. I look forward to feeling that you're a better host. 560 00:55:16,440 --> 00:55:22,200 I look forward to it. Feelings, momentum and enthusiasm and that responsibility. 561 00:55:22,200 --> 00:55:28,360 We are fully aligned on that, my brother. Those are big aspects. One final resource to put out 562 00:55:28,360 --> 00:55:36,360 there that is absolutely free is passionpro.org. That is our program to help people figure out 563 00:55:36,360 --> 00:55:40,120 what their passions are and figure out what their purpose is. And some people love, if you're an 564 00:55:40,120 --> 00:55:45,000 English Lit major and you like writing, it's a great program right now. If you're a student, 565 00:55:45,000 --> 00:55:49,080 you're already a student, you're already in a program right now. If you need somebody to guide 566 00:55:49,080 --> 00:55:53,400 you through that more and more of an interaction and conversation, then you might want to wait. 567 00:55:53,960 --> 00:55:58,760 But the neat thing is we have another resource here to help with that. That's Brian Smith, 568 00:55:58,760 --> 00:56:02,600 the founder and CEO of Strategy Ladders. It's obvious that they're going about 569 00:56:03,640 --> 00:56:09,400 doing that compassionately for people out there. And again, I love what he's built. I'm excited to 570 00:56:09,400 --> 00:56:14,600 explore and continue to see how these two nations are building. How do they interact with each 571 00:56:14,600 --> 00:56:18,440 end up helping people who go from one to the other or explore the world out there. 572 00:56:18,440 --> 00:56:22,480 How do we get our lighthouses right as big as we can so that people can see 573 00:56:22,800 --> 00:56:27,160 what's available and how they can come in and get help along this path? 574 00:56:27,800 --> 00:56:31,200 We'll have the action steps of how to get involved with Brian down below 575 00:56:31,200 --> 00:56:32,720 in the show notes. 576 00:56:32,720 --> 00:56:35,560 We'll also have the resources that Brian and I both talked today, 577 00:56:36,240 --> 00:56:38,600 talked about today and vision pros. 578 00:56:38,600 --> 00:56:41,000 If you want to join us in the show and talk about your vision 579 00:56:41,000 --> 00:56:43,800 on the top right corner, there's a button that says, be our guest. 580 00:56:43,800 --> 00:56:45,840 Come and tell us what great things you're up to. 581 00:56:45,840 --> 00:56:48,120 Brian, any final thoughts you want to share before we close out? 582 00:56:49,560 --> 00:56:51,120 I appreciate the conversation. 583 00:56:51,120 --> 00:56:53,320 And yeah, I think it's always fun to 584 00:56:54,120 --> 00:56:56,280 to push back against one another's, 585 00:56:56,800 --> 00:56:58,560 you know, perspectives and philosophies. 586 00:56:58,560 --> 00:57:03,760 And I think I'll add one one interesting thing 587 00:57:03,760 --> 00:57:06,680 that I think might define some of the distinction here. 588 00:57:08,080 --> 00:57:11,320 Quite often with our clients, we're having to intentionally introduce 589 00:57:11,320 --> 00:57:14,440 feminine elements both into their business and into their life. 590 00:57:14,440 --> 00:57:18,840 And it sounds like our clients may be coming from, you know, 591 00:57:18,840 --> 00:57:22,160 different starting places where they're philosophically person and so forth. 592 00:57:22,160 --> 00:57:24,680 So I think we could unpack quite a bit there. 593 00:57:25,360 --> 00:57:28,160 Dude, I love it. And those of you listening in again, 594 00:57:28,160 --> 00:57:31,560 that's that's the neat thing about this is the brotherly wrestling match 595 00:57:31,560 --> 00:57:35,120 that we just had was not a let's rip each other's heads off 596 00:57:35,120 --> 00:57:37,280 and hate each other for life match. 597 00:57:37,280 --> 00:57:39,880 It was exploring the values. And I see that, Brian. 598 00:57:39,880 --> 00:57:43,960 So it's nice because we have a lot of people who come to our brand 599 00:57:43,960 --> 00:57:46,240 with that extremely masculine energy. 600 00:57:46,240 --> 00:57:50,720 And if I'm going to do what's best for that person that I'm serving, 601 00:57:50,720 --> 00:57:54,400 usually the bro marketer or the person who I tend to make fun of 602 00:57:54,400 --> 00:57:56,240 and I was trying to do stuff like that. 603 00:57:56,240 --> 00:57:58,720 My goal is not to hurt them when I say things publicly. 604 00:57:59,200 --> 00:58:02,080 My goal is to figure out like, all right, how do I help them? 605 00:58:02,080 --> 00:58:04,360 Usually I don't have an entity to send them to. 606 00:58:04,360 --> 00:58:08,960 So the odds are now I'll be like strategy letters, strategy letters. 607 00:58:08,960 --> 00:58:10,720 Strategy letters. Go to strategy letters. 608 00:58:10,720 --> 00:58:12,600 All right. Get I'm doing that backwards. 609 00:58:12,600 --> 00:58:15,200 Get over there like they're your people. That's your tribe. 610 00:58:15,200 --> 00:58:18,320 That's the ones who are going to speak the way that you want to be spoken to 611 00:58:18,320 --> 00:58:23,280 and talk about all the skateboard things and and the people on the opposite. 612 00:58:23,280 --> 00:58:25,360 Maybe you guys end up sending them back our way. 613 00:58:25,360 --> 00:58:29,800 It doesn't it's not about receiving something in return, though, my friends, 614 00:58:29,800 --> 00:58:32,680 back to that reality of driving a family to Houston. 615 00:58:32,680 --> 00:58:34,880 I didn't do that to get something out of it. 616 00:58:34,880 --> 00:58:37,320 I did it because it was the right thing to do. 617 00:58:37,320 --> 00:58:40,240 And I got a wonderful God who takes care of the rest. 618 00:58:40,560 --> 00:58:42,520 All right. Just show up and serve. 619 00:58:42,520 --> 00:58:44,560 And if I show up and not just. 620 00:58:45,640 --> 00:58:49,680 I show up and I serve and I love and I hope you guys do the same. 621 00:58:49,680 --> 00:58:50,880 You call me out when I don't do that. 622 00:58:50,880 --> 00:58:53,640 Brian, thanks so much for joining us and for being here for extra time. 623 00:58:53,640 --> 00:58:55,920 We'll see you guys all on the next episode of Vision Pros Live. 624 00:58:55,920 --> 00:58:57,240 Thank you for being here today. 625 00:58:57,240 --> 00:58:59,720 I'm really happy that you tuned in to Vision Pros Live. 626 00:58:59,760 --> 00:59:04,640 I'm looking forward to seeing your reactions as these episodes continue to move forward. 627 00:59:04,640 --> 00:59:06,360 This is going to get more and more fun. 628 00:59:06,360 --> 00:59:08,200 We'll have more and more engagement as well. 629 00:59:08,200 --> 00:59:10,280 We'll invite people to participate in the show. 630 00:59:10,280 --> 00:59:12,640 And thank you for giving us your time and attention. 631 00:59:12,640 --> 00:59:37,000 Have an excellent time building out your vision.