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Other than that, man, it's a go.

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So, uh, okay.

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You've been, you've been on quite a few interviews.

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You've been in the game of podcasting for some time.

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Um, you've got your masterminds going and, uh, you're, you're well respected

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leader, um, and the, and the realm of business and growth.

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So Jeremy, what's the, what's the best show that you've been on or best production

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insight you could give for those who are on the podcast route?

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Let's, let's start there.

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Wow.

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So, uh, there's certainly a handful of things I look out for.

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Um, one obviously is when I see, you know, hosts have done their homework like you've

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done and have well-researched questions and are organized ahead of time.

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Um, that always makes for a great show.

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Um, I've seen a mixed bag of that for sure.

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I've actually written about some of those different experiences and guessing.

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Um, but yeah, the more prepped, uh, a show host is the better.

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Um, in terms of the individual podcasts that have done that, uh, there have been a few

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I've done lately where I've seen that, um, I can, I can get you some of those links

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afterwards as well.

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Yeah.

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I'm curious.

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Like what's one of the favorite shows you've been on?

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Uh, well, certainly, you know, mutual friend of yours and mine, you know, Junaid, uh,

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when he, right.

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Super Junaid.

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Yep.

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Right.

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Super Junaid.

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When he had me on, uh, you know, he did his homework, had really good questions.

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Um, not just on, you know, on the professional side, but just the personal

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connection side of things too.

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Um, also really good production quality there for his hacks and hobbies.

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Um, so that was a good one.

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And then I'm just looking at the calendar here.

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Um, last week, um, uh, last week, one of the shows I was on was, uh, this is with

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Frank and, uh, Frank Iglesias.

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And so, uh, with his show, what I really enjoyed, um, was there was not just the

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common ground, which we were able to figure out, you know, ahead of time.

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Um, you know, he has, uh, working with houses is, um, is one of the ways he's

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doing his work, and, uh, is one of the ways you'd find him and, uh, you know,

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he just had a really good way of researching ahead of time and figuring

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out what it is we should be talking about.

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So it wasn't just the same old sort of pulled from the list of questions we can

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talk about, it was things that he wanted to talk about that made sense for his

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listeners.

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Love it.

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Love it.

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So all your visionary leaders listening in, you're getting ready to go out there

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and tell your stories at new capacities.

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Podcasting, of course, is one of the best, easiest, fastest ways to do that.

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And so I will say that it's, you know, really good enough.

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This is a big time amount.

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If you've been here in degree programs, you would realize, like I said,

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this is just one way to support a very much otherwise wouldn't be open to you.

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And I will say I spent, oh, I think it was $12,000 on a PR media

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and course slash group program to learn.

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One of the greatest secrets about PR media that nobody wanted to learn,

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which was it's really just all about relationships.

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Right.

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And so if we don't really dive in deep into those relationships, we tend to get shallow

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results for shallow efforts.

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Right.

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And that goes for PR media, customer and client relations, prospect relations, et cetera.

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So you mentioned, you mentioned Junaid and we have doubled down.

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I couldn't even say that 100 X times down on our relationship with Junaid.

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For those of you who don't know, nobody's heard this announcement besides our internal

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team.

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Junaid is now an equity partner at First Class Business.

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We're so impressed with what we've both done.

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We went to PodFest this past week and shout out to Chris for throwing an amazing event,

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1800 podcasters, to see what Junaid was up to there and how he shows up as a leader in

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person and to get to mastermind with him on a daily basis.

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In addition to the months we've spent together, I got to double down with Jeremy on that.

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Oh yeah.

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Junaid is so impressive that I was like, I would love for you to come in as an equity

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partner with what we're up to.

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So it's a solid announcement and definitely a great choice, Jeremy.

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You know, it's funny because there's something that you did really well, Junaid does well,

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and some of the best podcast hosts do that.

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I really appreciate it.

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And that's the pre-interview.

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Contrast that with the folks where you just hop on a call and you get right into a recording.

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You know, I compare that to like if you've been to a wedding before and you see the fish

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shanked up there and they're introducing the couple getting married and they're mispronouncing

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a name.

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And they're like, in the time that I've known them since we met in the parking lot just

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before this, and it's like, sets the total wrong stage.

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Contrast that with someone who's known the couple for their life, right?

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And it has so much to say.

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It's such a deeper level.

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So those pre-interviews, what you're mind about?

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Oh, I love that.

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I've never heard that frame of reference before, but the power of that and the importance of

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sacred nature, right?

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The reverence of the relationship that exists.

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If we can dedicate that type, if we're willing to dedicate that type of energy into the people

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we're hosting, that's great.

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I will also contrast on that.

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Vision Pros goes through both of those experiences, right?

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We have levels of interviews.

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So as a podcaster, if you're meeting with somebody for the first time and it's a brand

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new relationship and you expose that vulnerably, authentically, then you're still going to

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have a great show.

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Because you're going to invite the audience into realizing you're discovering that together.

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I think it's when we try to run it like a wedding, but you haven't done the preparations

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for a wedding where you get yourself into serious trouble or it's like, okay, now we

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know this host is just like inauthentically promoting people that they don't really know.

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I'll share the hybrid I've seen that I think can work well.

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If you're not going to do a separate call to do the prep and plan an episode, right?

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And you are just doing the, hey, let's hop on and jump in.

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Even a few minutes beforehand to get your top questions answered as a guest and a host

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can help to set that stage, right?

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Or if your team, for many of us who do have a team, to do some legwork for you ahead of

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time is also powerful and lets you sort of make the most of your time and do that sort

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of as a one-shot record.

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You forced my hand and I love that you did.

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So I'm going to release in the episode notes right now for you guys to check it out.

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The 12-step checklist that we have to recognize market leaders.

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It's probably the best emotional intelligence guide.

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Well, I know it is.

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It comes from all the resources I've ever seen plus what I've added to it as well.

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So let me drop that in there for you.

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Is there better on the planet?

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I hope so.

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If you see better, send it to me.

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This will help you with that process because everybody's at a different level.

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My hope is that if you're hosting people, you have a pretty good ground of EQ already

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underneath your feet so that you know where to take people from there.

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And this goes beyond the podcast, your own visionaries, everybody you meet in relation

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to your vision, you want to make sure you're sharing your vision with people who are going

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to take it seriously and are going to care about that particular vision.

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So Jeremy, let's dive into the first question for you.

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You've been building visions.

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You've been up to helping leaders for a long time.

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What are three resources that have helped get you to where you are?

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Yeah.

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So in terms of resources, one of them for sure goes with this idea of entrepreneurship

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is not like a solo sport.

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We do a lot better when we surround ourselves with like-minded individuals on that similar

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path.

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So whether it's in a formal setting like mastermind groups that I love or more informally with

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an accountability partner or someone else, make sure you're not going at it alone.

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Surround yourself by others, people who've been there, who've done that, and who are

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bringing their own superpowers to that journey.

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They'll be so, so helpful for you along the way, not just in helping you overcome challenges,

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but helping you to acknowledge what you've done and to celebrate those successes along

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the way.

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That's really powerful.

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Right?

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Huge.

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Second is, and this often goes hand in hand, is continuing to be a lifelong learner.

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None of us have gotten there, done it, and graduated life.

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Right?

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The graduation is later.

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We're not rushing towards that.

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So along the journey we call life.

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Continue to read, continue to attend events, continue to expand the network, continue to

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sign up for and take courses, get mentors.

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Grow, not just professionally, personally.

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This is our, for many of us, believe our one shot at this, so get at it.

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So be a lifelong learner.

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In fact, one of the things we look for when I'm talking to prospective clients or Mastermind

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members is I ask, hey, what are you reading?

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What have been some of the more influential books for you?

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What events do you go to?

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What courses do you like?

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What authors do you follow?

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Those kinds of things.

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We look for folks who have an answer.

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There's some scary stat Jackson, I think you and I were talking about, about the double

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digit percentage of Americans where the last book they read was in high school.

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It's a shockingly high number.

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Let's not be those.

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Let's be the lifelong learners.

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So that's been huge.

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And then the third is this idea, again, on the topic of not going at it alone, but having

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a team, right?

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None of us can work 28 hours a day, nine days a week, but we can build businesses that can

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run and grow well beyond what we can do on our own.

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So surround yourself with a team, create the systems for those teams.

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That starts to help you move towards that freedom that we all talk so much about, right?

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And can let you scale as well as take care of other things like launching a new business,

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product roadmap, vision for the company, team building, and all the rest of that as well.

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I love those.

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Those are phenomenal.

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We've opened a million doors just in that little bitty segment.

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All you listening in, we're going to do our best to add the guides that we've created

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along the way related to those specific topics.

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And I think Jeremy probably unlocked at least one or two more guides in the process of how

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to go about that.

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One of the ones that's coming to mind is making sure that we maximize the events that we go

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to, right?

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The idea of being intentional with these types of perspectives, many of you can, you have

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the right to say, man, I went to this event and it didn't do anything for me.

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My hope is that you will reframe that.

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Maybe ask Chad GPT, what did I do wrong to not get something out of this event?

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Right?

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It's an outly we do on.

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If I can add something on that topic of intention, and I love how you say, you know, be intentional

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about the events we go to.

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I would add, don't just be intentional about the events you go to be intentional with each

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event that you go to.

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And what I mean by that is beforehand, you know, I go over this when we're running, uh,

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running events, right?

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Look for that golden nugget, activate that reticular activating system.

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So you're on the lookout for value because look, not every word of every speaker of every

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book of everything you take will be mindblown only new, but there are pieces in there.

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And if we go looking for that little bit of value, we're going to find it in each presentation,

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right?

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In each book and each course it's there.

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We just need to look for it sometimes.

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Yes.

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One of the big things that I love about speaking with Jeremy, every time we get to speak, he

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is a lot like me and that we optimize everything we hear as we go.

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That's how I was like, and this, and this, but this, but this, and that, that process,

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while some of us, you know, I remember days where I would exhaust people related to that.

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Well, I wasn't working with people that could work out on my level.

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Right.

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And so that naturally, they would feel exhausted with that process.

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And for those of you listening in, we're just going to keep doubling down.

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So with that, I'm going to share, um, one of the ways that we up leveled and it's not

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just about the pre-show preparations.

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What you're looking at is the team assignments and how we assign the teams to the 1800 people

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registered and the Hoover app for the podfest and what team, what strategy they were going

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to follow to extract, put together the data, make sure they assign all these individuals

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to our different clients.

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And then we're taking these individuals, the information that we have, making sure we have

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all of their social media stuff figured out, their interests, our client interests, all

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formed into one spreadsheet.

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And yes, you can use Zapier for some of the stuff too, but that would limit, that would

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be one small component of a greater strategy that allows us to connect with people prior

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to the event that allows us to center on who we want to really target building a great

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relationship with at the event and how we're going to handle the post-show followup and

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then expand upon the compound effect that allows us to follow up in ways that connect

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them to 30 other people who are integrated really well with everything that we're doing

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as a business.

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Plus there's the ability to add, uh, remarketing and advertising on top of that in order to

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be front of mind.

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So there's, there's so many things that we can do to maximize our events out there.

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So like I said, we'll put a little bit of a guide together for that.

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The one, the one thing you said, Jeremy, that I really want to circle back around to is

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you almost quoted one of my business partners, um, in a way that changed my life.

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Um, at Restaurant Connect when we were building the systems out for that, I mean, that was

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one of the most grueling systems we've ever created.

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And Adam and I were reconvening after a few years of kind of a sabbatical from each other.

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And he said, we were lamenting about all that we had learned.

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And he says, Jack's an entrepreneur, uh, isn't just a team sport, which is what I brought

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to the table with entrepreneurs, team stories.

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It's a bloody sport.

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Um, you know, and he was talking about just how hard it is.

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And we started talking about how it can be like rock climbing where, you know, you can

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fall three feet, but you can also fall 3000 feet.

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Um, right.

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And the recovery from such an experience, the difficult nature of trying to, you know,

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to do that and then the need to put systems in place, anchors in place that keep you from

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having the 3000 foot falls.

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It's something that I think so many people get involved with building visions and entrepreneurship

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without really thinking through all of that, which is why Jeremy and I are going to take

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the time to define entrepreneurship from different perspectives and what we've seen in the process

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because there are goods, there are bads and there are uglies associated with entrepreneurship.

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And I love that he's always willing to dive in deep in me and, and combat on both sides.

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So we can give you guys as healthy and holistic as a perspective as possible for the visions

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you continue to drive.

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So we'll be right back.

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I'll bring Jeremy back on.

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We'll dive into his view of what entrepreneurship looks like, how we define it for others.

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And we'll go from there.

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All right.

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Welcome in to vision pros live with Jackson Callum.

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I'm your show host.

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We'll be doing interviews for visionary entrepreneurs and guest leaders who are building fantastic

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visions out there.

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Hey, what's up everybody.

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Welcome into another episode of vision pros live.

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I'm your show host, Jackson Callum, founder and CEO of first-class business.

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And I'm really excited to have Jeremy Shapiro on today.

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One of the big reasons why I love when I get the chance to get together with Jeremy is

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we both have no BS attitudes about growth.

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We both want to talk about the realism of what exists.

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And he's got a lot of experience when it comes to mastermind and teaching people and helping

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people out and the, the ability to come in and butt heads, respectfully, it's kind of

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like putting two mathematicians on chalkboards and allowing them to just go to town and we

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can kind of borrow each other notes, talk to each other, see what's going on.

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And that's, it's really, really helpful for me when somebody's able and willing to challenge

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my perspective.

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And I hope that all of you visionaries get the chance to do the same thing with what

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we propose and how we talk about this defining true entrepreneurship for each one of you.

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We hope that you as well end up diving into the comments and providing your own definitions

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and providing more perspective and paradigm around what we see as we get ready to bring

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Jeremy back on.

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I'm always going to talk about some of the values that exist too, that I hope help you

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on your journey with your growth.

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We're going to start with opportunities for work for Latinos.

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This same program now exists in India, now exists in the Philippines, and we're currently

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launching the version for Pakistan at the same time.

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So opportunities is all about one, helping people who've never heard of LinkedIn, Upwork,

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Canva, Fiverr, the resources that we all take for granted, helping them realize there's

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space for them to work in an online economy.

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Well, as part of that, one of the ways we get them interested in learning about that

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is hosting visionary leaders or inspirational folks who come from those exact backgrounds.

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So on the Latino show, we actually host Latinos who are doing things that are amazing or people

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like Jeremy, who I saw that he speaks Spanish.

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I don't know how much he speaks Spanish, but he speaks enough, enough to inspire people.

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And so he's the type of person we would want to bring on that show to spread the good word

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that there's opportunity that exists here.

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And then we train these individuals not on VA relationships.

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We call that virtual abuse.

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We train them to become digital ambassadors and to learn how to really represent brands

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at a big level.

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And then brands can hire them directly.

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But most of the time we hire them to work with our clients because we're constantly

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in need of more help as we continue to expand and grow first class business.

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Then there's Learn and Grow Rich.

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Learnandgrowerich.net with Zach Ullman.

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I was so impressed with him on the show and throughout the process that we went and vetted

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all of his systems and saw that he's kind of built the same thing we have, but from

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a financial perspective.

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And most of his roles in departments are different than the roles in departments that we build

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out.

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So I actually hired Zach as a chief financial officer for first class business because he's

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got the ability to expand financial departments the same way we do marketing and operations

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support.

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And it gives us both the chance to come in, provide an even greater level of stability

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for the clients who work with us.

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I highly recommend checking out his program.

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He's got a school community of over 800 individuals in it.

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He's an absolute class act to work with.

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I really enjoyed the process of working with him.

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He's been our chief financial officer for just over 40 days now.

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So continue to stay tuned and see what we build with Zach Ullman at the helm of our

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financial department.

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Then there's the Water Project.

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We do not have any affiliation with the Water Project.

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When it came across my radar, though, I decided to meditate on it and think through like,

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what would it be like to not have water?

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I've always had access to water.

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It doesn't matter if I was in Uruguay.

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Mexico, elsewhere, I always had access to it.

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Never been thirsty in my life.

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These kids, these families, the individuals, we're talking about millions of people who

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don't know where they're going to get their next glass of water or how they're going to

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wash their laundry.

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They might be walking three to five miles just to find a source of water for their people.

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And this is an opportunity to treat this like a crowdfunding project, right?

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Where you get to pick the community that you're going to be helping.

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You get to see what they're building.

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And when you contribute to it, they will keep you updated on what's happening with that.

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So there's eight billion people in this world to help.

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So my hope is that if you don't know of another cause that you might contribute to, consider

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the fact that these kids celebrate water the way my kids celebrate Christmas Day and the

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impact that you get to have on them is enormous.

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And it's going to change a community for generations.

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My hope is that if you don't have the financial means to give back, that maybe you'll just

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share this message with others.

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And now Jeremy and I are going to get into helping each one of you.

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He was just showing a book though.

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So I got to bring him on stage and talk about this book because I thought it had to do with

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thirst.

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Jeremy, man, thanks for being here on Vision Pros Live with me today.

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Yeah.

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Thanks so much for having me.

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I love that you're talking water and getting clean water accessible to so many.

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It's something I've been a part of for quite a long time as well.

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And we can do an episode on that, man.

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Dude, let's see that book you were showing.

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It's something about thirst, I think.

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Yeah.

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So this is Thirst, Scott Harrison's book.

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He's the founder and CEO of Charity Water.

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So they've been doing phenomenal work all around the world in terms of getting clean

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accessible water for folks.

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But there's something really, really cool that they do differently than any other nonprofit

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I've seen that is near impossible, but they manage to do it and do it well.

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One of the things you look at when you're evaluating nonprofits to work with is the

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expense ratios, right?

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How much of each dollar you put in actually gets into the field to the project you want

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to support, right?

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When people love to rag on larger nonprofits, they'll get bigger and they look at how many

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individuals are going to executives and admin and fundraising and all that.

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All right.

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So fine, we can do the math on that and we can look at expense ratios.

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But as you grow, sometimes to get that next step, you do need to do fundraising efforts.

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So what Scott did is they actually created the nonprofit to do all the work in the field.

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And then they created a separate organization to cover all the back office fundraising,

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admin, salaries, and everything.

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So they get two kinds of donors.

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They get the everyday donors whose money goes to the causes.

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Then they get different donors that supports all the ongoing work it takes to run the nonprofit.

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So that way, when you look at the actual numbers for the primary nonprofit that's doing all

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the work, every dollar in actually goes out to all the causes because they split it out.

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And that's really hard to do.

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Because other donors are basically saying, can you donate money?

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And none of it will go to the cause.

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It's just going to the unexciting back office work.

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And they've done exactly that.

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Right.

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And that brings up a really good point regarding the politics, the bureaucracy around nonprofits

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and all of that.

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At the end of the day, my friends, I'm just going to do what I can do today to help out

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the next person, what they're building, while building what I need to build.

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I don't really worry too much about it, but I do love to learn about the insights because

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it serves as a beacon to guide me on what strategies and processes I need to consider

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in order to inspire others to support all the things that we're up to.

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So I appreciate you bringing those aspects up.

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So Jeremy, tell me about your vision and what it is that you hope other people will accomplish

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along your side.

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Yeah.

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So entrepreneurship has been my entire career.

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I've been a serial entrepreneur for over 25 years, always in the service of other entrepreneurs.

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And I've seen firsthand, not just for myself, but with clients, with Mastermind members

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and so on, just how powerful entrepreneurship can be to finding what we call entrepreneurial

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freedom.

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That's not something you get with the regular JLB, right?

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It's not something you get by hanging your shingle as a solopreneur, but it's something

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you can do if you follow the right path towards entrepreneurial freedom as an entrepreneur.

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So all of my work is with fellow entrepreneurs.

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Absolutely.

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So the entrepreneurs that you mentioned earlier too, qualifications, questions that you ask

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people, how does somebody know they're ready to engage with your masterminds or engage

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with your programs as an entrepreneur?

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Yeah.

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So my specialty has always been working with existing businesses, right?

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That already found that fit, right?

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You know what your product is, you know who your customer is, and you have an ongoing

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flow of customers coming into the business.

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But typically where folks find me is they've plateaued or gotten stuck at some point, right?

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It's at that point where they want to get unstuck and break that plateau and start to

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stack the S's as we say, and see that next curve of growth.

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So we're able to use a very specific process to uncover what that next thing looks like

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within the business to help that business owner get unstuck and really turn that faucet

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of new revenue, new profits coming into the business, really building on what they've

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already built.

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So that's the big thing we look for is an existing business.

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Ideally, there's already a team in place, even if it's a part-time assistant somewhere

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else in the globe, right?

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It could be a full-time staff of a dozen folks in office, but a team is really going to help

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you get there faster.

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If we've got to educate you on why that's important and start that process, that might

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be a little premature for the work we do together.

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Interesting.

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00:23:20,740 --> 00:23:23,740
And so speaking of that, so to get into a little bit more granular, so if I've been

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stuck at, let's say an entrepreneur has been stuck at $1 for three years, right?

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So that's, anybody can kind of justify it.

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They qualify to fit in, but what are we looking at more practically speaking?

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Well, so we're looking for the steady flow of ongoing customers and revenue.

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So it's not $1 one time three years ago, right?

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We're looking at you're bringing in a consistent flow of customers into your business.

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You have a funnel.

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Typically it's one channel that's working well.

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So I'll give you an example.

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It's not uncommon that a business, for example, might have like a brick and mortar retail

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store, right?

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So they have walk-in customers who come into the shop, who discover them that way, and

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they're, let's say using social media, right?

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So they'll find customers who find them on Facebook and Yelp, but they've sort of tapped

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that out and they want to expand beyond that.

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Or we've worked with e-commerce companies who are doing phenomenal with PPC, their pay

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to click advertising, but at some point sort of tap that out.

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And now they're looking at how do I add on new channels or get more from my existing

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customers?

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What's the next thing to do to grow?

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So you've got to have that proven sales process and sales channels in place that we can then

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build on.

465
00:24:28,460 --> 00:24:29,460
Okay.

466
00:24:29,460 --> 00:24:40,180
And can this be everybody from a restaurateur to B2B sales processes, POS companies?

467
00:24:40,180 --> 00:24:47,060
So niche wise, the phrase I like to use is like, business is business, right?

468
00:24:47,060 --> 00:24:51,140
A lot of times, especially newer business owners like that special snowflake feeling

469
00:24:51,140 --> 00:24:53,340
of like, but my business is different, right?

470
00:24:53,340 --> 00:24:57,940
The reality is a lot of the same mechanics are in place for most all of our businesses.

471
00:24:57,940 --> 00:25:03,260
So if you're B2B or B2C, yeah, how you sell and what the sales cycle looks like, like

472
00:25:03,260 --> 00:25:06,380
those kinds of things for sure, those vary, right?

473
00:25:06,380 --> 00:25:11,780
When you're taking a seven figure sale versus a two figure sale, yes, there's differences,

474
00:25:11,780 --> 00:25:16,080
but a lot of the mechanics and best practices are very similar.

475
00:25:16,080 --> 00:25:19,220
And so I look for a lot of those opportunities for what we call the cross pollination of

476
00:25:19,220 --> 00:25:23,820
ideas where we're able to leverage an idea that one business has and help another business

477
00:25:23,820 --> 00:25:27,260
implement it in a way that works for their industry or their business.

478
00:25:27,260 --> 00:25:30,700
Because we can all go to trade shows and meet more folks like us, right?

479
00:25:30,700 --> 00:25:35,740
But where we find those pivots and those really big big aha moments is when we have that exposure

480
00:25:35,740 --> 00:25:41,300
to either individuals who have a wider range of experience or just other business owners

481
00:25:41,300 --> 00:25:44,060
in different niches that can cross pollinate those ideas.

482
00:25:44,060 --> 00:25:45,060
I love that.

483
00:25:45,060 --> 00:25:47,500
And that shows your depth, right?

484
00:25:47,500 --> 00:25:50,460
Because the variables, right, and the ability, the discipline to sit back and explore the

485
00:25:50,460 --> 00:25:55,260
variables, for instance, normally I won't touch the B2C market, right?

486
00:25:55,260 --> 00:25:57,580
That's not typically a market I would dive into.

487
00:25:57,580 --> 00:26:03,820
However, if I was working with a newer business that was in the process of retail, even if

488
00:26:03,820 --> 00:26:08,460
they weren't profitable, even if they struggled from the financial standpoint, but if they

489
00:26:08,460 --> 00:26:15,700
had on average 200 new retail customers per month, I'd be like, oh, dang.

490
00:26:15,700 --> 00:26:18,500
I know how hard that is to do.

491
00:26:18,500 --> 00:26:23,620
I know that selling bracelets at that magnitude, you have to have tapped into certain truths.

492
00:26:23,620 --> 00:26:27,820
Even if you're not profitable, you're doing a lot of things wrong, you're doing so much

493
00:26:27,820 --> 00:26:33,300
right to have gotten to that point where I know that there's things that I can teach

494
00:26:33,300 --> 00:26:38,260
them and there's things that I can learn from them and that process to benefit.

495
00:26:38,260 --> 00:26:44,500
Whereas on a coaching side, if I meet somebody who's a coach, right, or somebody who has

496
00:26:44,500 --> 00:26:51,180
a legal office and they've only got 10 new clients per month, that's still indicative

497
00:26:51,180 --> 00:26:56,060
of a business that's doing quite well because the profit margins are different, the ticket

498
00:26:56,060 --> 00:27:02,060
value is different, the procedures for ongoing support and the loyalty that exists for retaining

499
00:27:02,060 --> 00:27:04,220
and creating monthly transactions.

500
00:27:04,220 --> 00:27:05,340
There's a lot of variables there.

501
00:27:05,340 --> 00:27:09,500
So I appreciate you being disciplined enough not to box yourself in too much.

502
00:27:09,500 --> 00:27:14,580
I also want to highlight for both of us the reality that as visionaries, those of you

503
00:27:14,580 --> 00:27:19,540
listening in, there are so many people who are going to try to box you in based on the

504
00:27:19,540 --> 00:27:24,980
need to be absolute with these niche definitions and it's just unhealthy.

505
00:27:24,980 --> 00:27:26,260
It's not productive or helpful.

506
00:27:26,260 --> 00:27:28,460
So what else would you add to that, Jeremy?

507
00:27:28,460 --> 00:27:33,700
So I love that you touched on niches because niching is really important and a lot of the

508
00:27:33,700 --> 00:27:37,860
challenges I see growth-wise with entrepreneurs are in this mindset space, right?

509
00:27:37,860 --> 00:27:40,740
And one of them is this fear of niching, right?

510
00:27:40,740 --> 00:27:45,060
This FOMO, this idea that if you say you only work with this one specific niche, you can't

511
00:27:45,060 --> 00:27:46,060
work with anyone else.

512
00:27:46,060 --> 00:27:49,220
Well, just like you were saying, Jackson, you can be a B2B specialist, but with the

513
00:27:49,220 --> 00:27:53,300
right B2C business, just because that's not what you're attracting and looking for doesn't

514
00:27:53,300 --> 00:27:54,780
mean you can't help them, right?

515
00:27:54,780 --> 00:27:56,700
You can refer it, right?

516
00:27:56,700 --> 00:27:57,700
You can help them.

517
00:27:57,700 --> 00:28:00,540
You can provide them additional resources and send them on their way, right?

518
00:28:00,540 --> 00:28:03,540
But if it's a good fit, like that's okay.

519
00:28:03,540 --> 00:28:06,220
We're just helping you to dial in near where that niche is.

520
00:28:06,220 --> 00:28:09,300
Go ahead, you got some more.

521
00:28:09,300 --> 00:28:12,700
Well so, Tad, on what we were saying there, one thing I love, and there's a phrase, is

522
00:28:12,700 --> 00:28:17,500
this idea of small hinges that swing big doors, right?

523
00:28:17,500 --> 00:28:22,380
And if we want to get nerdy in numbers, like we can do, right?

524
00:28:22,380 --> 00:28:24,020
Statistical significance is really important, right?

525
00:28:24,020 --> 00:28:28,420
So if we're testing out a funnel, and I see this kind of thing all the time, someone will

526
00:28:28,420 --> 00:28:33,900
try out an ad campaign and they'll get, you know, 100 impressions, three clicks and no

527
00:28:33,900 --> 00:28:37,020
opt-ins, and they'll call it a failure.

528
00:28:37,020 --> 00:28:39,380
And I'm looking at these numbers, I'm saying that's not a whole lot of numbers we're working

529
00:28:39,380 --> 00:28:40,380
with.

530
00:28:40,380 --> 00:28:44,000
Or they'll test out a whole new funnel, and you know, they'll have no new customers come

531
00:28:44,000 --> 00:28:45,460
out the bottom, right?

532
00:28:45,460 --> 00:28:48,520
And they're already wanting to tweak and experiment and change things, right?

533
00:28:48,520 --> 00:28:54,320
We don't have a proven baseline to iterate on, so that we can do even something as simple

534
00:28:54,320 --> 00:28:56,660
and basic as just an A-B test, right?

535
00:28:56,660 --> 00:29:03,060
When we have a proven baseline, there's so much we can do to see how much we can improve.

536
00:29:03,060 --> 00:29:04,460
Absolutely.

537
00:29:04,460 --> 00:29:10,940
So the variables, the understanding of what we're measuring from reverse engineering,

538
00:29:10,940 --> 00:29:11,940
right?

539
00:29:11,940 --> 00:29:16,380
All these components that, you know, again, if you're a newer visionary or you're a visionary

540
00:29:16,380 --> 00:29:22,640
who hasn't paid a lot of attention to this, then realize that it's okay to work with somebody

541
00:29:22,640 --> 00:29:23,900
who understands these principles.

542
00:29:23,900 --> 00:29:27,700
It's a fact that's a great thing to work with somebody who does.

543
00:29:27,700 --> 00:29:34,420
And the sooner you know how to delegate that to the right person, the sooner you've protected

544
00:29:34,420 --> 00:29:36,100
your brand in ways you otherwise wouldn't.

545
00:29:36,100 --> 00:29:38,100
On the niche side, I'll play devil's advocate.

546
00:29:38,100 --> 00:29:41,800
I freaking hate the niche down argument, like with a passion.

547
00:29:41,800 --> 00:29:47,300
And the big reason why I'm not a fan of it is how niche is Google, how niche is Amazon,

548
00:29:47,300 --> 00:29:49,180
how niche is Disney, right?

549
00:29:49,180 --> 00:29:50,180
And I understand-

550
00:29:50,180 --> 00:29:53,300
Are you looking to create the next Amazon, Google, or Disney?

551
00:29:53,300 --> 00:30:00,140
That's exactly my point is before we dive into the full value of niche, we have to realize

552
00:30:00,140 --> 00:30:02,300
the context that exists around it.

553
00:30:02,300 --> 00:30:06,360
And I know that Jeremy's looking at that from a more altruistic standpoint, whereas a lot

554
00:30:06,360 --> 00:30:12,460
of people in the market that pretend to coach, you know, or pretend to showcase which direction

555
00:30:12,460 --> 00:30:18,220
you should go, they've learned something like the niches or the riches are in the niches

556
00:30:18,220 --> 00:30:24,020
as a tactic to try to win a contract and get you confused or excited about something that's

557
00:30:24,020 --> 00:30:25,160
overly simplistic.

558
00:30:25,160 --> 00:30:28,260
But is there a place for a niching and understanding how to do it?

559
00:30:28,260 --> 00:30:29,260
Of course there is.

560
00:30:29,260 --> 00:30:30,260
Yeah.

561
00:30:30,260 --> 00:30:31,780
I just hate how overhyped the concept is.

562
00:30:31,780 --> 00:30:38,740
So make sure you're using these virtues within the context of the value that you need for

563
00:30:38,740 --> 00:30:39,740
your own vision.

564
00:30:39,740 --> 00:30:40,740
Go ahead.

565
00:30:40,740 --> 00:30:43,020
So the niching can be really valuable.

566
00:30:43,020 --> 00:30:48,180
And the reason so many folks talk about that is you and I have all had the experience of

567
00:30:48,180 --> 00:30:52,940
... I was at an event the other week and I was introduced to someone we get talking and

568
00:30:52,940 --> 00:30:54,180
he's a realtor.

569
00:30:54,180 --> 00:30:55,180
So I'm like, okay, great.

570
00:30:55,180 --> 00:30:59,780
And so I started asking those questions like us good connectors ask, I'm like, great, like,

571
00:30:59,780 --> 00:31:01,700
do you work more with buyers or sellers?

572
00:31:01,700 --> 00:31:02,700
Right.

573
00:31:02,700 --> 00:31:03,980
Oh, well, which neighborhoods do you work in?

574
00:31:03,980 --> 00:31:05,420
Which kind of homes do you specialize in?

575
00:31:05,420 --> 00:31:07,580
First time home buyers, investment properties?

576
00:31:07,580 --> 00:31:13,180
I'm trying to dial in who the perfect customer for this guy is so I can refer him clients

577
00:31:13,180 --> 00:31:14,180
and know who to introduce them to.

578
00:31:14,180 --> 00:31:15,180
Correct.

579
00:31:15,180 --> 00:31:18,860
And every answer I'm getting back is along the lines of, well, really anybody.

580
00:31:18,860 --> 00:31:21,420
I mean, anybody who wants to buy anything I can help.

581
00:31:21,420 --> 00:31:22,420
Yes.

582
00:31:22,420 --> 00:31:26,060
How can I refer business to someone who could just help anyone?

583
00:31:26,060 --> 00:31:31,500
When conversely, I have the quote competitor that I could refer to that has their niche

584
00:31:31,500 --> 00:31:32,620
really dialed in.

585
00:31:32,620 --> 00:31:36,840
So in the same way, if you needed open heart surgery, do you want to go to the general

586
00:31:36,840 --> 00:31:40,180
practitioner who's a family doctor, a veterinarian and a dentist?

587
00:31:40,180 --> 00:31:41,180
Right.

588
00:31:41,180 --> 00:31:44,780
Or do you want to go to the person who all day long, all they do is open heart surgery?

589
00:31:44,780 --> 00:31:52,020
The specialist is always easier to refer to, can command a higher price tag, right?

590
00:31:52,020 --> 00:31:55,380
And is going to win the clients that need that niche thing.

591
00:31:55,380 --> 00:31:56,380
Now little secret.

592
00:31:56,380 --> 00:31:57,380
I disagree though.

593
00:31:57,380 --> 00:31:58,380
And that's okay.

594
00:31:58,380 --> 00:31:59,380
I disagree on it.

595
00:31:59,380 --> 00:32:03,980
And the big reason why is no, it's actually easier to refer to Google or refer to Amazon

596
00:32:03,980 --> 00:32:05,700
and refer to YouTube.

597
00:32:05,700 --> 00:32:09,420
But in the context of what you're talking about, so I can easily say, well, that's a

598
00:32:09,420 --> 00:32:10,820
great thing to look up on YouTube.

599
00:32:10,820 --> 00:32:15,620
We do it all day long with those general practitioners, if you will, that are almost anything to

600
00:32:15,620 --> 00:32:16,620
everybody.

601
00:32:16,620 --> 00:32:20,720
My point isn't though to create a juxtaposition of this is wrong and this is right.

602
00:32:20,720 --> 00:32:27,140
As much as the abundant reality that there's a time and a place for both opportunities.

603
00:32:27,140 --> 00:32:32,220
And to Jeremy's point, yes, in certain circumstances where you know somebody well enough, it's

604
00:32:32,220 --> 00:32:38,780
very helpful to have that niche definition because otherwise how would I refer somebody

605
00:32:38,780 --> 00:32:42,780
to you if I don't know what specifically you're going to help that person with if I've already

606
00:32:42,780 --> 00:32:45,220
uncovered what the specific need is.

607
00:32:45,220 --> 00:32:46,500
But it's context, right?

608
00:32:46,500 --> 00:32:47,500
Right.

609
00:32:47,500 --> 00:32:48,980
Well, the context is entirely there.

610
00:32:48,980 --> 00:32:50,340
And even in your examples, right?

611
00:32:50,340 --> 00:32:53,060
I'd like the Googles, the Amazons and so on.

612
00:32:53,060 --> 00:32:56,740
They can try and be the everything to everyone, but there are absolutely niche categories

613
00:32:56,740 --> 00:33:00,660
of things that if you're looking to buy, it's not going to be on Amazon.

614
00:33:00,660 --> 00:33:07,460
And if you're telling me that what you're looking for is a handcrafted vintage, whatever

615
00:33:07,460 --> 00:33:11,260
this and that, someone's probably going to say, oh, go check Etsy, right?

616
00:33:11,260 --> 00:33:12,260
Versus an Amazon.

617
00:33:12,260 --> 00:33:16,700
Or, you know, if you're looking for really niche educational, you know, that's why the

618
00:33:16,700 --> 00:33:19,580
argument doesn't match up and doesn't need to be there.

619
00:33:19,580 --> 00:33:23,860
It's like, okay, well, if you compare how much Etsy makes compared to what Amazon makes,

620
00:33:23,860 --> 00:33:26,020
you know, it's not even close.

621
00:33:26,020 --> 00:33:32,340
And so, but bigger point being to one of the things you said was that the reason why people

622
00:33:32,340 --> 00:33:35,260
go into niches, I also disagree with the reason.

623
00:33:35,260 --> 00:33:39,840
I think that's one reason why, but I know the bigger reason, one of the bigger reasons

624
00:33:39,840 --> 00:33:44,380
why people go towards niches is because when you niche down, you're simplifying.

625
00:33:44,380 --> 00:33:48,860
And when you're simplifying, simple is easy to sell.

626
00:33:48,860 --> 00:33:53,780
And the get rich quick mindset is go for what's simple and easy and fast.

627
00:33:53,780 --> 00:33:56,100
And now you can be more attractive to more people.

628
00:33:56,100 --> 00:34:01,420
So at the end of the day, a lot of people go that direction because it's a giant battle

629
00:34:01,420 --> 00:34:02,420
for get rich quick.

630
00:34:02,420 --> 00:34:04,580
And again, is that a bad thing?

631
00:34:04,580 --> 00:34:05,580
No, it's not.

632
00:34:05,580 --> 00:34:07,740
But knowing where are we going?

633
00:34:07,740 --> 00:34:08,740
How are we getting there?

634
00:34:08,740 --> 00:34:10,420
What vehicles are we in?

635
00:34:10,420 --> 00:34:13,300
Sometimes I need to jump on a skateboard to get down the street and I'm okay with the

636
00:34:13,300 --> 00:34:14,340
danger that is.

637
00:34:14,340 --> 00:34:17,060
Other times I need my car for when I go on the highway.

638
00:34:17,060 --> 00:34:18,060
All right.

639
00:34:18,060 --> 00:34:22,540
There's different levels and that's why I want you, visionaries, to see these paradigms,

640
00:34:22,540 --> 00:34:23,540
right?

641
00:34:23,540 --> 00:34:25,540
These perspectives for what they are.

642
00:34:25,540 --> 00:34:27,140
Mine's not right.

643
00:34:27,140 --> 00:34:28,420
Derby's isn't right.

644
00:34:28,420 --> 00:34:31,700
They're just paradigms that you can add to how you view things.

645
00:34:31,700 --> 00:34:35,580
And once again, we'd love to see y'all's arguments in the comments for how do you see

646
00:34:35,580 --> 00:34:37,660
it serving you for your visions?

647
00:34:37,660 --> 00:34:39,300
Jeremy, let's shift gears real quick.

648
00:34:39,300 --> 00:34:45,000
I want to ask you, what is the, let's go to the dark side and then the light side.

649
00:34:45,000 --> 00:34:49,020
What's the worst leadership experience that you've ever had?

650
00:34:49,020 --> 00:34:56,260
I can share with you one firsthand that I totally dropped the ball on, but learned from.

651
00:34:56,260 --> 00:35:02,380
So for one of my much earlier companies, as we're scaling that, I had team members and

652
00:35:02,380 --> 00:35:04,800
all, but there are more of the folks in the front line.

653
00:35:04,800 --> 00:35:08,980
And I was getting to that growth point where we start making those really important hires,

654
00:35:08,980 --> 00:35:09,980
right?

655
00:35:09,980 --> 00:35:12,940
Like the people who start interfacing with the clients, handling the sales, you know,

656
00:35:12,940 --> 00:35:16,640
bring more of the executive leadership side of things to the company.

657
00:35:16,640 --> 00:35:18,900
So I brought on our first account exec.

658
00:35:18,900 --> 00:35:25,060
And so all in sort of one motion, we notified our best customers that no longer was I the

659
00:35:25,060 --> 00:35:26,060
point of contact.

660
00:35:26,060 --> 00:35:28,100
They had a new person they'd ever met before.

661
00:35:28,100 --> 00:35:32,860
Oh, and at the same time, because we had to cover those costs, prices were going up quite

662
00:35:32,860 --> 00:35:34,140
a bit, right?

663
00:35:34,140 --> 00:35:38,300
And the people they knew and had had been working with all along, weren't going to be

664
00:35:38,300 --> 00:35:39,300
the ones they worked with.

665
00:35:39,300 --> 00:35:44,460
And so, yeah, it went exactly how you could have, could have imagined that.

666
00:35:44,460 --> 00:35:45,460
I've been there.

667
00:35:45,460 --> 00:35:46,460
I'm guilty.

668
00:35:46,460 --> 00:35:47,460
I'm guilty of this.

669
00:35:47,460 --> 00:35:49,260
So I'm lucky, right?

670
00:35:49,260 --> 00:35:53,060
So we were looking at this as this is, this is natural growth, right?

671
00:35:53,060 --> 00:35:54,200
We're building the team out.

672
00:35:54,200 --> 00:35:56,180
We're bringing on more capacity, right?

673
00:35:56,180 --> 00:35:58,200
This is a more scalable model.

674
00:35:58,200 --> 00:36:02,780
So from a leadership standpoint, internally, I think that was okay.

675
00:36:02,780 --> 00:36:06,060
The external side of it was terribly communicated.

676
00:36:06,060 --> 00:36:09,660
We weren't leading our customers along that journey with us well at all.

677
00:36:09,660 --> 00:36:12,980
And we paid the price for that and learned a lot from that and have not made that same

678
00:36:12,980 --> 00:36:14,340
mistake again since.

679
00:36:14,340 --> 00:36:15,740
Yes, huge, man.

680
00:36:15,740 --> 00:36:19,940
I appreciate you leading from the heart on one of your own experiences too.

681
00:36:19,940 --> 00:36:24,980
You know, there's so many great worst leadership experiences we've all had that we can learn

682
00:36:24,980 --> 00:36:28,580
from, but it's so nice when we can learn from somebody else's mistakes.

683
00:36:28,580 --> 00:36:31,060
So if you're out there, you're like, well, I'm not going to do that.

684
00:36:31,060 --> 00:36:32,060
I would never do it.

685
00:36:32,060 --> 00:36:33,060
You're welcome.

686
00:36:33,060 --> 00:36:35,880
Thank you, Jeremy, for guiding them on that.

687
00:36:35,880 --> 00:36:38,380
So let's move the opposite end of the spectrum.

688
00:36:38,380 --> 00:36:41,820
What's the best leadership experience that you've ever had?

689
00:36:41,820 --> 00:36:45,580
You know, there's different like archetypes of, you know, entrepreneurs, leaders, you

690
00:36:45,580 --> 00:36:48,500
know, even just personality types in general, right?

691
00:36:48,500 --> 00:36:53,620
Like for me, you know, as our listeners can tell, I'm passionate, I'm enthusiastic, right?

692
00:36:53,620 --> 00:36:57,020
If you know, disc profiles, I'm like a capital D, right?

693
00:36:57,020 --> 00:37:01,600
I see there's like not much S in me and that's okay, right?

694
00:37:01,600 --> 00:37:02,600
It's who I am.

695
00:37:02,600 --> 00:37:08,260
So until I understood sort of those different personality types, I would look for people

696
00:37:08,260 --> 00:37:13,500
who ask questions, who engage, who challenge things, because to me that shows passion,

697
00:37:13,500 --> 00:37:15,180
enthusiasm, interest, and so on.

698
00:37:15,180 --> 00:37:16,180
Right.

699
00:37:16,180 --> 00:37:20,100
So there are times where before I knew all this, I'd be looking at folks across the table

700
00:37:20,100 --> 00:37:26,060
in the mastermind room and an idea would come up and the body language is they'd sit back

701
00:37:26,060 --> 00:37:31,300
sort of look off and the body language and everything about it told me they were disengaged,

702
00:37:31,300 --> 00:37:34,120
they weren't getting much from it and it wasn't a good connection.

703
00:37:34,120 --> 00:37:38,740
But then at the following meeting, right, they would be talking up how valuable that

704
00:37:38,740 --> 00:37:42,460
conversation was, how they implemented all those things and why it was the best thing

705
00:37:42,460 --> 00:37:43,460
in the world.

706
00:37:43,460 --> 00:37:46,940
And so I was getting the totally wrong read, not realizing this was the more thoughtful,

707
00:37:46,940 --> 00:37:49,140
the more analytical and so on.

708
00:37:49,140 --> 00:37:52,660
So knowing how to read those was really powerful.

709
00:37:52,660 --> 00:37:57,100
And so I shared that little backstory because, you know, when I look at great leadership,

710
00:37:57,100 --> 00:38:00,860
some entrepreneurs are, you know, are visionaries or listeners or different things.

711
00:38:00,860 --> 00:38:06,180
You know, one of my clients I've worked with for a long time, he is the like the passionate,

712
00:38:06,180 --> 00:38:11,500
hungry sales guy, right, could sell anything to anyone and the passion and enthusiasm is

713
00:38:11,500 --> 00:38:17,100
just always there and he attracts a phenomenal team from, you know, employees to leaders,

714
00:38:17,100 --> 00:38:21,620
to partners, to affiliates, because there's just that that chomping at the bit excitement

715
00:38:21,620 --> 00:38:27,340
and passion that really just rallies everyone around through difficult times as a company,

716
00:38:27,340 --> 00:38:33,260
right, through growth times, through expansion, through contraction, that passion and enthusiasm

717
00:38:33,260 --> 00:38:35,740
is what's kept everyone there all along.

718
00:38:35,740 --> 00:38:38,620
Having a plan and communicating that with enthusiasm.

719
00:38:38,620 --> 00:38:39,620
Who is it?

720
00:38:39,620 --> 00:38:40,620
Do we get to reveal?

721
00:38:40,620 --> 00:38:41,620
Or we don't?

722
00:38:41,620 --> 00:38:42,620
All right.

723
00:38:42,620 --> 00:38:43,620
All right.

724
00:38:43,620 --> 00:38:49,220
We won't reveal who's the source of best leadership experience on this one, but we did get some

725
00:38:49,220 --> 00:38:52,520
insight into how they go about it.

726
00:38:52,520 --> 00:38:57,940
And this also insight into not just disc, but I'll expand that to StrengthsFinder 2.0,

727
00:38:57,940 --> 00:39:00,700
right, and Myers-Briggs and Colby.

728
00:39:00,700 --> 00:39:05,120
And so if you're an entrepreneur at scale, right, if you're really building something

729
00:39:05,120 --> 00:39:11,020
that's meant to go above and beyond yourself, then there comes a dynamic opportunity of,

730
00:39:11,020 --> 00:39:16,940
OK, am I going to learn the depths of this leadership information so that I can facilitate

731
00:39:16,940 --> 00:39:21,500
helping others grow through these dynamics that aren't aren't shared for my own paradigm?

732
00:39:21,500 --> 00:39:26,620
Or would it be more wise for me to step into the CVO role, the chief visionary officer

733
00:39:26,620 --> 00:39:30,300
role where you continue to be the face of the company, but perhaps you have somebody

734
00:39:30,300 --> 00:39:35,300
else like an integrator on the end helping them in the process with managing the people

735
00:39:35,300 --> 00:39:36,300
dynamic.

736
00:39:36,300 --> 00:39:38,020
Neither one is right or wrong.

737
00:39:38,020 --> 00:39:43,140
However, I do think there's extreme wisdom in what Jeremy just articulated because I've

738
00:39:43,140 --> 00:39:48,660
felt that transformation and shift myself over the course of like 10.

739
00:39:48,660 --> 00:39:49,660
Let's see, now I started that.

740
00:39:49,660 --> 00:39:50,660
Oh, ouch.

741
00:39:50,660 --> 00:39:51,660
I'm getting old.

742
00:39:51,660 --> 00:39:55,900
15 years ago when I took StrengthsFinder 2.0, it was kind of one of the first times that

743
00:39:55,900 --> 00:40:01,020
I got exposed to that reality and so I realized, man, I've got a long ways to go to figure

744
00:40:01,020 --> 00:40:02,840
this leadership stuff out.

745
00:40:02,840 --> 00:40:03,840
It's a lot.

746
00:40:03,840 --> 00:40:09,140
And they're very smart at Gallup in terms of hiring, in terms of offering.

747
00:40:09,140 --> 00:40:14,380
You can hire executives who consult with you to help bridge those gaps for team players.

748
00:40:14,380 --> 00:40:16,060
And I was like, oh, this is nice.

749
00:40:16,060 --> 00:40:17,060
It's cool.

750
00:40:17,060 --> 00:40:18,060
There's a lot of support in this.

751
00:40:18,060 --> 00:40:21,640
So if you're new to that and the vision spectrum, be aware of this whole world of opportunity

752
00:40:21,640 --> 00:40:23,340
to open at your fingertips.

753
00:40:23,340 --> 00:40:26,700
We're going to shift gears into my favorite question, then we're going to come back to

754
00:40:26,700 --> 00:40:28,720
defining entrepreneurship further.

755
00:40:28,720 --> 00:40:32,380
So favorite question, Jeremy, if this is the last chance you had to speak with everybody

756
00:40:32,380 --> 00:40:37,780
in your life, what powerful lesson can other visionaries learn from your experience?

757
00:40:37,780 --> 00:40:39,580
You don't have to go to loan.

758
00:40:39,580 --> 00:40:45,500
No matter what challenge you're facing, whether it's business, parenting, relationships, finance,

759
00:40:45,500 --> 00:40:48,540
spirituality, whatever it is, right?

760
00:40:48,540 --> 00:40:49,780
Someone else has been there before.

761
00:40:49,780 --> 00:40:53,820
In fact, thousands of others have probably been there before and done it and gotten through

762
00:40:53,820 --> 00:40:54,820
the other side.

763
00:40:54,820 --> 00:41:01,460
So, you know, you can go at it alone and learn it the hard way, but it's far, far more rewarding

764
00:41:01,460 --> 00:41:05,860
to go out on that journey of entrepreneurship or whatever it is with others along the way.

765
00:41:05,860 --> 00:41:06,860
So don't go at it alone.

766
00:41:06,860 --> 00:41:08,860
And you're not alone.

767
00:41:08,860 --> 00:41:09,860
I love that.

768
00:41:09,860 --> 00:41:12,640
And I love the reemphasis too on the final thought point.

769
00:41:12,640 --> 00:41:14,060
You are not alone.

770
00:41:14,060 --> 00:41:15,060
Right.

771
00:41:15,060 --> 00:41:16,740
That is such a true statement.

772
00:41:16,740 --> 00:41:20,020
Even if you feel it right now, my hope is that you will challenge that with the paradigm

773
00:41:20,020 --> 00:41:23,420
that no, actually, Jeremy and I are right here with you.

774
00:41:23,420 --> 00:41:24,820
Our voices are with you.

775
00:41:24,820 --> 00:41:29,380
You can reach out at any time to any either one of us and get help.

776
00:41:29,380 --> 00:41:34,700
I would hate to feel like I'm alone on the journey of life and trying to figure it out.

777
00:41:34,700 --> 00:41:36,980
I hope nobody puts themselves in that situation.

778
00:41:36,980 --> 00:41:41,780
But if you're if you're in that, turn to people who are going to help you realize that you

779
00:41:41,780 --> 00:41:45,240
got help by our side.

780
00:41:45,240 --> 00:41:49,320
You mentioned that as your most most powerful lesson.

781
00:41:49,320 --> 00:41:50,700
I love it 100 percent.

782
00:41:50,700 --> 00:41:52,320
I just want to hear why, though.

783
00:41:52,320 --> 00:41:56,540
Why to you is that the one that means the most?

784
00:41:56,540 --> 00:42:02,100
I've seen, you know, how solopreneurs can burn out and what that means for them, their

785
00:42:02,100 --> 00:42:03,100
family, their lives.

786
00:42:03,100 --> 00:42:04,100
Right.

787
00:42:04,100 --> 00:42:07,860
I've seen people try and do everything right.

788
00:42:07,860 --> 00:42:11,660
Knowing while they're juggling those plates and they're starting to fall that they can't

789
00:42:11,660 --> 00:42:16,740
do it and yet continue to try and, you know, catch all those plates.

790
00:42:16,740 --> 00:42:21,920
So I've also seen the other side of going at it with others, right, whether it be team

791
00:42:21,920 --> 00:42:26,000
members within your business or even just others on their own journey and how powerful

792
00:42:26,000 --> 00:42:27,000
that can be.

793
00:42:27,000 --> 00:42:32,920
And I'm continually surprised every time I face some challenge that seems insurmountable.

794
00:42:32,920 --> 00:42:36,420
And I go to that vulnerable, vulnerable space of sharing with others what's really going

795
00:42:36,420 --> 00:42:43,200
on, how people will come forward and share with you how they have been there.

796
00:42:43,200 --> 00:42:46,060
And you would never have known that part of their story, but they're only sharing it because

797
00:42:46,060 --> 00:42:48,540
you're sharing what's going on.

798
00:42:48,540 --> 00:42:55,020
And the coaching I've gotten, the resources that have been provided, right, the conversations

799
00:42:55,020 --> 00:42:58,460
I've had that have helped me to get through that are so valuable.

800
00:42:58,460 --> 00:43:02,600
And that only comes from opening up about what's really going on, because that's what

801
00:43:02,600 --> 00:43:07,000
starts that, that influx of support that you don't know is there otherwise.

802
00:43:07,000 --> 00:43:08,000
I love it.

803
00:43:08,000 --> 00:43:10,440
I'm going to double down on one of the principles you talked about.

804
00:43:10,440 --> 00:43:15,240
You said thousands of others have done it before and gotten through to the other side.

805
00:43:15,240 --> 00:43:19,480
And I'm not saying one thing that I say is peers matter.

806
00:43:19,480 --> 00:43:21,760
Peers are valuable for sure.

807
00:43:21,760 --> 00:43:24,960
And when it comes to tackling things like business, when it comes to tackling things

808
00:43:24,960 --> 00:43:30,920
like parenting or marriage, right, these are really, really very strong, difficult activities

809
00:43:30,920 --> 00:43:32,320
to engage in.

810
00:43:32,320 --> 00:43:40,120
So grateful for a 93 year old man I heard talking about marriage and in his discourse

811
00:43:40,120 --> 00:43:41,360
a little bit slower, right?

812
00:43:41,360 --> 00:43:45,880
I had to slow down as a young man to hear what he wanted to say.

813
00:43:45,880 --> 00:43:51,040
He said, so many of you young people are turning to your left and your right, your peers, for

814
00:43:51,040 --> 00:43:53,700
trying to figure this marriage thing out.

815
00:43:53,700 --> 00:43:55,720
They don't know any better than you do.

816
00:43:55,720 --> 00:43:58,960
You're all at the same level trying to figure this out.

817
00:43:58,960 --> 00:44:04,160
If you want to figure out how to have a successful marriage, talk to the people who've been married

818
00:44:04,160 --> 00:44:07,880
for 30, 40, 50 years.

819
00:44:07,880 --> 00:44:12,120
And I was like, whoa, like that's some serious wisdom.

820
00:44:12,120 --> 00:44:17,720
So again, he wasn't putting down peers as much as he was opening the paradigm for there's

821
00:44:17,720 --> 00:44:19,280
levels to this thing.

822
00:44:19,280 --> 00:44:23,700
And we certainly want peer support, but how important is it to turn to people who've been

823
00:44:23,700 --> 00:44:24,700
there and done that before?

824
00:44:24,700 --> 00:44:27,160
Do you want to talk about that a little bit?

825
00:44:27,160 --> 00:44:28,680
It's funny you talk about the relationship side.

826
00:44:28,680 --> 00:44:33,000
It brings me right back to around the time that my wife and I got engaged.

827
00:44:33,000 --> 00:44:41,360
And before that, you're out with other friends, many who may not be married and talking down

828
00:44:41,360 --> 00:44:46,640
marriage and talking up the unattached lifestyle and all.

829
00:44:46,640 --> 00:44:47,640
And that's what you hear.

830
00:44:47,640 --> 00:44:52,760
And then the moment I got engaged, that's where all the married friends who'd been quiet

831
00:44:52,760 --> 00:44:57,360
that whole time came forward to pull me aside and tell me how it's the greatest thing, how

832
00:44:57,360 --> 00:45:00,280
it's amazing, how decades of happiness and it's incredible.

833
00:45:00,280 --> 00:45:04,760
And I look at them and thinking, well, where were you like when everyone else was having

834
00:45:04,760 --> 00:45:09,440
this counter perspective, but like by committing and going forward that step, you find everyone

835
00:45:09,440 --> 00:45:13,020
else who says, yeah, like welcome to the club.

836
00:45:13,020 --> 00:45:16,200
So whatever direction you do want to go, take that step towards that.

837
00:45:16,200 --> 00:45:20,320
You'll find that support and be open to, you know, to hearing those stories from others.

838
00:45:20,320 --> 00:45:21,640
Dude, I love that.

839
00:45:21,640 --> 00:45:23,120
That's huge law of attraction.

840
00:45:23,120 --> 00:45:24,120
Right.

841
00:45:24,120 --> 00:45:29,120
And I work with that and it's when there's so many controversial voices, right.

842
00:45:29,120 --> 00:45:32,480
Or when we're in a room or I hadn't experienced that.

843
00:45:32,480 --> 00:45:33,840
I was 21 when I got married.

844
00:45:33,840 --> 00:45:34,840
Right.

845
00:45:34,840 --> 00:45:37,640
So I didn't go through that adulthood of experiences.

846
00:45:37,640 --> 00:45:41,480
I've heard people projected at me, but I never thought about what would that be like to try

847
00:45:41,480 --> 00:45:44,840
to not justify, but to position the value of your life.

848
00:45:44,840 --> 00:45:48,120
You're going to, of course, talk about the pros of your life more than the cons.

849
00:45:48,120 --> 00:45:50,880
If you're a positive, happy, optimistic individual.

850
00:45:50,880 --> 00:45:55,040
And so unless you remove yourself from that room and check the other room out with your

851
00:45:55,040 --> 00:45:59,040
ears open, your mouth shut, you're not going to hear the transition.

852
00:45:59,040 --> 00:46:00,520
That is so powerful to think through.

853
00:46:00,520 --> 00:46:03,060
We often don't even know those other rooms exist.

854
00:46:03,060 --> 00:46:04,480
That's the tricky part in all this.

855
00:46:04,480 --> 00:46:08,160
Sometimes you take that blind step of faith forward in a certain direction and you think

856
00:46:08,160 --> 00:46:09,560
back to Indiana Jones, right.

857
00:46:09,560 --> 00:46:13,760
And stepping over that, that empty abyss and then realizing, oh, there's footing, there's

858
00:46:13,760 --> 00:46:14,760
something here.

859
00:46:14,760 --> 00:46:16,260
There's another room beyond, right.

860
00:46:16,260 --> 00:46:21,440
So whatever direction is that you do want to go, you can commit to that and take confident

861
00:46:21,440 --> 00:46:25,160
steps forward and you will find those resources as you go.

862
00:46:25,160 --> 00:46:26,160
That's huge.

863
00:46:26,160 --> 00:46:28,800
Let's talk more about this defining true entrepreneurship.

864
00:46:28,800 --> 00:46:31,600
I pulled that from one of your write-ups.

865
00:46:31,600 --> 00:46:35,880
I know we're going to have different definitions on this, different languages too.

866
00:46:35,880 --> 00:46:38,880
How do you define true entrepreneurship for you?

867
00:46:38,880 --> 00:46:39,880
Yeah.

868
00:46:39,880 --> 00:46:45,640
So for me, entrepreneurial freedom is all around optionality and freedom of time, right?

869
00:46:45,640 --> 00:46:46,880
You can be a business owner, right?

870
00:46:46,880 --> 00:46:47,980
You can be a small business owner.

871
00:46:47,980 --> 00:46:49,960
You can be a solopreneur, right?

872
00:46:49,960 --> 00:46:51,360
All these things are fine.

873
00:46:51,360 --> 00:46:56,080
But really the defining difference for me between sort of those two chasms, for a listener

874
00:46:56,080 --> 00:46:58,880
who are familiar with Robert Kiyosaki's Cashflow Quadrant, right.

875
00:46:58,880 --> 00:47:02,120
He talks about, you know, you're self-employed, you're employed and on the other side of the

876
00:47:02,120 --> 00:47:04,680
quadrant is your business owner and investor.

877
00:47:04,680 --> 00:47:07,680
And like the chasm between those sides is huge, right.

878
00:47:07,680 --> 00:47:13,180
The test we use is we look at how long can you step away from your business and come

879
00:47:13,180 --> 00:47:18,280
back to still have an operating and ideally thriving business, right?

880
00:47:18,280 --> 00:47:24,200
For most business owners I talked with earlier on, the answer is like days at best to maybe

881
00:47:24,200 --> 00:47:26,840
weeks they can step away from the business, right?

882
00:47:26,840 --> 00:47:28,080
And like that's okay.

883
00:47:28,080 --> 00:47:29,400
That's where most folks start out.

884
00:47:29,400 --> 00:47:31,600
And it's okay to have that kind of business.

885
00:47:31,600 --> 00:47:36,000
But you know, are you building your life to support your business or are you building

886
00:47:36,000 --> 00:47:40,760
your business to support your life, your community, the world at large, your target market and

887
00:47:40,760 --> 00:47:42,200
so on, right?

888
00:47:42,200 --> 00:47:49,640
If you're building the business in service of others, right, that's great because that

889
00:47:49,640 --> 00:47:54,440
means you're not trying to build yourself a job of self-importance and constant toil.

890
00:47:54,440 --> 00:47:55,440
There's nothing wrong with hard work.

891
00:47:55,440 --> 00:47:56,440
You should work hard.

892
00:47:56,440 --> 00:47:57,840
That's a great thing, right?

893
00:47:57,840 --> 00:48:01,720
But it doesn't mean you need to be working 26 hours a day, nine days a week.

894
00:48:01,720 --> 00:48:03,040
I'm glad you said that.

895
00:48:03,040 --> 00:48:06,860
Shout out back again to Rich Dad Poor Dad, Robert Kiyosaki on that.

896
00:48:06,860 --> 00:48:11,160
That was one of the big lessons I learned in his book was never work for the sake of

897
00:48:11,160 --> 00:48:13,040
money or you become a slave to the money.

898
00:48:13,040 --> 00:48:14,680
Work for the value of work itself.

899
00:48:14,680 --> 00:48:20,480
And I think a lot of people want to overlook that piece of the puzzle and not understand

900
00:48:20,480 --> 00:48:22,240
that the virtue that exists there.

901
00:48:22,240 --> 00:48:26,080
So again, thanks for diving in on the virtue.

902
00:48:26,080 --> 00:48:29,440
I want to make sure I grasp this.

903
00:48:29,440 --> 00:48:35,000
So one, I love the measuring stick of how long can you step away, you know, right, and

904
00:48:35,000 --> 00:48:37,720
have it and have that business thrive.

905
00:48:37,720 --> 00:48:39,680
Tim Ferriss in the 4-Hour Workweek, right?

906
00:48:39,680 --> 00:48:43,480
He also unlocked and uncovered that and tells a great story in his first few chapters of

907
00:48:43,480 --> 00:48:46,520
that book on the same concepts.

908
00:48:46,520 --> 00:48:50,800
I miss the definition of the true entrepreneur though.

909
00:48:50,800 --> 00:48:52,480
In the processes, I was listening to that.

910
00:48:52,480 --> 00:48:54,280
Do you mind going back over that?

911
00:48:54,280 --> 00:48:55,880
What do you see as that definition?

912
00:48:55,880 --> 00:48:56,880
Yeah.

913
00:48:56,880 --> 00:49:01,940
So I think there's sort of three gates every budding entrepreneur goes through, right?

914
00:49:01,940 --> 00:49:04,880
That separates us from sort of the non-entrepreneurs, right?

915
00:49:04,880 --> 00:49:10,080
The first is as entrepreneurs, we see gaps in the marketplace or opportunities where

916
00:49:10,080 --> 00:49:11,360
others don't.

917
00:49:11,360 --> 00:49:14,240
You might have been accused your whole life of having, you know, what we call, ooh, shiny

918
00:49:14,240 --> 00:49:15,240
syndrome, right?

919
00:49:15,240 --> 00:49:18,840
Well, that's just us seeing those opportunities and gaps in the marketplace.

920
00:49:18,840 --> 00:49:19,840
Others just pass on by.

921
00:49:19,840 --> 00:49:20,840
We see the opportunity.

922
00:49:20,840 --> 00:49:22,400
So that's one.

923
00:49:22,400 --> 00:49:24,880
Two is we think of solutions.

924
00:49:24,880 --> 00:49:29,800
We have ideas for how to do something better, how to serve that gap in the marketplace,

925
00:49:29,800 --> 00:49:32,020
take care of that need and so on, right?

926
00:49:32,020 --> 00:49:36,040
Where others might see the problem and complain about it, we see a solution.

927
00:49:36,040 --> 00:49:37,920
So that's number two.

928
00:49:37,920 --> 00:49:43,400
The third thing, and this is like where most folks fall off the boat, is implementation

929
00:49:43,400 --> 00:49:45,000
and action, right?

930
00:49:45,000 --> 00:49:49,040
We're willing to go forward and actually do something to solve that problem or fill that

931
00:49:49,040 --> 00:49:50,880
need, right?

932
00:49:50,880 --> 00:49:54,720
Others might see the problem and have an idea on how to solve it, right?

933
00:49:54,720 --> 00:49:56,560
And they'll talk about that.

934
00:49:56,560 --> 00:50:00,480
They might be the inventor archetype talking about the better solution, but until there's

935
00:50:00,480 --> 00:50:04,640
actual execution and getting it to market and actually building that to something, you're

936
00:50:04,640 --> 00:50:06,920
not yet an entrepreneur, right?

937
00:50:06,920 --> 00:50:12,280
So if you've checked all three of those boxes, congratulations, you are an entrepreneur.

938
00:50:12,280 --> 00:50:13,780
And that's really huge.

939
00:50:13,780 --> 00:50:20,180
And now sort of the next level of that is, are you able to build that and have the business

940
00:50:20,180 --> 00:50:23,640
not be dependent entirely on you?

941
00:50:23,640 --> 00:50:26,240
Here's what's awesome, Vision Pros.

942
00:50:26,240 --> 00:50:29,120
I won't argue that definition.

943
00:50:29,120 --> 00:50:31,060
That's rare.

944
00:50:31,060 --> 00:50:33,460
That's incredibly, incredibly rare.

945
00:50:33,460 --> 00:50:35,400
So one, see the gaps that others don't.

946
00:50:35,400 --> 00:50:37,640
Two, think of the solutions to resolve it.

947
00:50:37,640 --> 00:50:41,320
And three, implement or act upon that to bridge the gap.

948
00:50:41,320 --> 00:50:44,040
I love that definition.

949
00:50:44,040 --> 00:50:45,160
I'll support that.

950
00:50:45,160 --> 00:50:47,320
True entrepreneurship.

951
00:50:47,320 --> 00:50:48,460
There's depth, of course.

952
00:50:48,460 --> 00:50:50,560
That's the beauty of language, my friends.

953
00:50:50,560 --> 00:50:54,080
Perspective is like, if you look right now in the dictionary online, right?

954
00:50:54,080 --> 00:50:56,760
It goes to Google, look up humility definition.

955
00:50:56,760 --> 00:50:59,800
You're going to see a horrific definition of what humility actually is.

956
00:50:59,800 --> 00:51:05,040
It's not true compared to what it used to be in the context of how most of us are supposed

957
00:51:05,040 --> 00:51:06,160
to associate with that virtue.

958
00:51:06,160 --> 00:51:10,240
It says it's a low self-esteem or a low view of oneself.

959
00:51:10,240 --> 00:51:11,920
That's a horrible definition of that word.

960
00:51:11,920 --> 00:51:14,920
So why does that matter?

961
00:51:14,920 --> 00:51:21,200
It's hard to be intentional if we don't know the value and understand the purpose of the

962
00:51:21,200 --> 00:51:23,680
words that we use, right?

963
00:51:23,680 --> 00:51:30,800
If you grew up in a home that's trauma induced and all hate and abuse, and they tend to use

964
00:51:30,800 --> 00:51:36,920
the word love as a mechanism to manipulate you, you may grow up with a very skewed view

965
00:51:36,920 --> 00:51:41,720
of what love actually is and how you actually correlate to it in the world.

966
00:51:41,720 --> 00:51:46,160
Well, my feeling is the same regarding words like entrepreneurship.

967
00:51:46,160 --> 00:51:51,200
And I'm very careful about whose definitions I allow to influence how words get defined.

968
00:51:51,200 --> 00:51:55,840
Jeremy, that is a masterful definition of the word entrepreneurship.

969
00:51:55,840 --> 00:52:01,400
And it serves as a checklist for myself to remember, am I being entrepreneurial?

970
00:52:01,400 --> 00:52:03,400
Oh, I'm seeing gaps.

971
00:52:03,400 --> 00:52:06,720
Oh, I'm thinking of solutions, but wait, I'm not willing to act and change it.

972
00:52:06,720 --> 00:52:07,720
No, I'm not.

973
00:52:07,720 --> 00:52:08,720
I'm being a victim.

974
00:52:08,720 --> 00:52:11,520
And not every idea is brilliant, right?

975
00:52:11,520 --> 00:52:13,640
Not every idea is sustainable.

976
00:52:13,640 --> 00:52:17,600
There are some business ideas, like we've all got books of these things, right?

977
00:52:17,600 --> 00:52:19,560
We've got notebooks full of ideas.

978
00:52:19,560 --> 00:52:24,000
There are some ideas that when you look at how it could be, you realize, ah, there's

979
00:52:24,000 --> 00:52:25,000
not really a business there.

980
00:52:25,000 --> 00:52:26,960
Or you think of a solution, but there's no gap, right?

981
00:52:26,960 --> 00:52:28,520
So that's your point, right?

982
00:52:28,520 --> 00:52:33,120
It's not necessarily in order, but these are three mechanisms I can use as kind of a metric

983
00:52:33,120 --> 00:52:36,760
to see how well am I leading, at least in the entrepreneurial space.

984
00:52:36,760 --> 00:52:41,220
And those of you out there who have variations of this definition, again, feel free to share

985
00:52:41,220 --> 00:52:46,680
with us what that looks like, because the more well-rounded we become on how we define

986
00:52:46,680 --> 00:52:51,960
these value points, especially something as important as the role of entrepreneurship,

987
00:52:51,960 --> 00:52:54,720
the better we can become about performing the role.

988
00:52:54,720 --> 00:52:59,160
So you're going to see below this episode, for those of you who are listening in, look

989
00:52:59,160 --> 00:53:00,160
at the action steps.

990
00:53:00,160 --> 00:53:04,720
You're going to be able to connect with Jeremy and see where we can find him on social media,

991
00:53:04,720 --> 00:53:07,000
what resources he has available for you.

992
00:53:07,000 --> 00:53:10,360
Below that, you'll see the other resources associated with the show.

993
00:53:10,360 --> 00:53:14,920
And we can't wait to have you guys on future episodes of the show.

994
00:53:14,920 --> 00:53:18,240
If you're a visionary leader, if this inspired you, then you're the type of person we would

995
00:53:18,240 --> 00:53:19,240
love to interview.

996
00:53:19,240 --> 00:53:23,040
In the top right corner up there, you're going to see a button that says, be our guest.

997
00:53:23,040 --> 00:53:24,040
Jeremy, you blow my mind.

998
00:53:24,040 --> 00:53:25,040
This is super awesome.

999
00:53:25,040 --> 00:53:28,620
I look forward to hosting you on the beyourbestshow.com.

1000
00:53:28,620 --> 00:53:31,880
If you're interested, we'll come back and do another round where we dive in deeper into

1001
00:53:31,880 --> 00:53:33,720
all the things you're doing for this planet.

1002
00:53:33,720 --> 00:53:34,720
Love it.

1003
00:53:34,720 --> 00:53:35,720
I appreciate you inviting me on.

1004
00:53:35,720 --> 00:53:39,080
This was a ton of fun and thanks for having such a great community, asking such great

1005
00:53:39,080 --> 00:53:42,920
questions like we were talking about earlier on in the episode and being so well-prepared

1006
00:53:42,920 --> 00:53:43,920
for a great show.

1007
00:53:43,920 --> 00:53:44,920
Thanks for what you do.

1008
00:53:44,920 --> 00:53:45,920
Absolutely.

1009
00:53:45,920 --> 00:53:46,920
We'll see you guys on the next episode.

1010
00:53:46,920 --> 00:53:47,920
Take care, everybody.

1011
00:53:47,920 --> 00:53:48,920
Bye-bye.

1012
00:53:48,920 --> 00:53:49,920
Thank you for being here today.

1013
00:53:49,920 --> 00:53:52,040
I'm really happy that you tuned in to Vision Pros Live.

1014
00:53:52,040 --> 00:53:56,800
I'm looking forward to seeing your reactions as these episodes continue to move forward.

1015
00:53:56,800 --> 00:53:58,520
This is going to get more and more fun.

1016
00:53:58,520 --> 00:54:00,520
We'll have more and more engagement as well.

1017
00:54:00,520 --> 00:54:02,880
We'll invite people to participate in the show.

1018
00:54:02,880 --> 00:54:05,140
And thank you for giving us your time and attention.

1019
00:54:05,140 --> 00:54:22,000
Have an excellent time building out your vision and becoming a...