What was your vision?
OK.
My vision is, in fact, what I've already said.
Guide all these business owners to achieve
their personal, professional, and financial growth
goes through their business.
And I have faced all the technical, economic, social,
operational, personal, geographical, and human
difficulties that most business owners have to overcome
to create their idea, validate it in the market,
and make it grow.
So this allows me to give these guidance, these strategies,
systems, and plans that they can apply in their businesses
to achieve exactly the same that I achieved
or their own goals.
Because I do not only define myself as a business coach.
I am a specialized business coach.
That means that I help you in the situation you are,
in the market you find, in your businesses,
with the resources that you already
have to achieve the goals that you have in your business,
not my goals, through your business, your goals
with your business.
And how long have you been in business, Roberto?
I've been in business more than 10 years.
I started in the fitness industry.
And even if I struggled a lot, a lot of years,
at the beginning to make it work,
I finally, finally achieved that success with the business.
And when I got this level of success,
I've stabilized the business.
And I've started this new direction about business owners
and about helping business owners to build their businesses
too.
Because I've learned all this knowledge
about what mistakes you did not need to do,
and what were the right strategy systems, the right path
to build these business ideas, especially
in this small business road that most of business owners
and entrepreneurs struggle with.
This is this first step, the small business road
that the more difficult path to overcome at the beginning,
achieving the first million is the hardest time
that they usually get.
And they need to put in order a lot of details
that usually you do not can just,
you cannot figure it out by yourself usually
when you do not know how to make it
or when you have not coached, when you have not
close person to you that can guide you through this road.
There are certain rules that you need
to put in order in this small business road
that most business owners struggle with.
So I found this path for myself.
I understood the strategies, the plans, the systems
that you truly can apply to your own business.
And if you are determined to learn these systems
and strategies and apply these systems to your business
until they work, you can achieve it.
And that's something that I found.
And I decided to start this business
to help with this knowledge to another business owners that
are struggling exactly with the same that I've struggled
or not exactly with the same, but I've
managed another people's businesses.
And that allows me to not only teach them or help them
with what I personally have made with my businesses.
I can help them with a lot more.
And that's a good advantage that I think
I have compared with another coach
is that only can teach you the same that they have achieved.
There are these conversations out there
about you need to find a coach that has the same that you
want to achieve.
And that's great.
That's not wrong.
But I call myself like this specialized business coach
because I am not only applying these systems
to my own businesses.
I am using these systems, strategies, and plans
in another business that are not in mine.
So I have this expanded experience, not only what I.
You can see my businesses.
And that's not the only thing that I can help you with.
OK.
And when it comes to coaching, what
makes your coaching approach unique compared to the others?
Can you repeat the question?
What's the difference in between?
Yes.
What makes your coaching approach unique from all the other coaching?
What makes my coaching unique?
OK.
I provide.
I think that's something that can define I provide.
I usually find the clients that are worried about me
being able to provide them what I described
that I can give them that I can help them with.
It's very common that in the market of business coaching,
the business coach, from with programs or just one
on one business coaching, they promise
about providing the client about certain things
that finally they do not get because they have not the time.
They just maybe there are recorded materials
that finally they do not the business owner do not only
need information.
They need guidance.
Yes.
And they need usually know that you are available to make
you questions to give that guidance that you as a coach
are going to be interested on providing results.
And yes, I think that's.
And you're right.
That's a lot of people.
There's a lot of people that promise some things
and don't deliver.
So I totally get it.
When you ask for something and you're also
paying someone to do it.
Exactly.
And you don't receive it, that's a whole different ball game.
So I love that that's something unique about you
is that you give exactly what you say you're going to give.
And sounds like to me, you're a business of your word.
And that holds a lot.
That holds a lot in this field, especially
to new entrepreneurs and business owners.
As you mentioned before, get into a million is hard.
So how do you guide someone that sees it as just like a dream
rather than a goal?
Yes.
The first thing that they need to understand
is that it's possible.
That it is possible and how it's possible to achieve the goal.
If they do not understand that there
are road map that is possible to replicate in your business,
if they do not understand that they are not going to be clear
and they are not going to feel connected,
they are not going to feel control and clarity about how
they can do it and believe that they actually
can make it happen, build it as a reality for their businesses.
Most of business owners that struggle
to achieve that first million are around 100K, 200K,
or maybe 400K.
Not more, usually.
Most of them are in this range more or less.
And of course, to achieve the one million goal
is not only increment 20% their income in this level.
They need to multiply.
That means that they have to scale a lot their activities.
And most of them are not confident about building
a team that is the more important aspect
to be able to multiply the activity of the business
to achieve the one million goal.
They do not know how to multiply the attention, the sales
meeting that they have for the business.
They do not know when is the right moment to hire someone
and what are the exact activities
that they have to delegate to that person in that moment
for the business.
Because you have not to make decision for yourselves.
You have to make the decision for the requirements
of the business in this moment.
And there are these system that this roadmap that
is going to tell you what are the right tasks to delegate
in that moment.
What your business needs to focus on in that step.
For example, in the first step is the startup situation
for the business between zero and 200K per year.
And you need to focus in marketing.
You need to focus in sales.
You need to focus in validating the idea.
And you should make that by your own or maybe delegating,
but not with your own team members yet.
Maybe you can delegate certain tasks
to help you achieve that first goal of 200K per year.
But from that moment, you need to understand that to grow,
you are going to need people.
People that provide their time and their work for the company.
If you do not make that, you are not
going to be able to scale the activities of the business
to achieve the plus 2, 4, or 6 to get the 1 million goal.
So it's a difficult roadmap to achieve to a lot of people
because they have to learn all these skills
or this point of view they do not come from.
Because they come from being alone or with a very low team,
only one, two people.
Or yes, they are used to hire freelancers
to help them with some activities.
But you need to understand that you need your own team
to truly scale the business.
And this is not easy to build, but it's necessary
if you want to get these levels of income.
And it's interesting you say that because when
you do start a business or when most start businesses,
it is something you do alone because it's from your vision.
It's something you've been wanting to do for a while.
You may have, some may have a partner that
goes into business with them.
But I think where I'm getting at is,
I think there's a fear in hiring someone that may not either do
the job or is doing the job and they cannot afford it.
And so when you say the grow part,
even as an entrepreneur myself, I'm like, hey,
I wear all the hats because that's
the financial moment I'm in.
So what's the plan or the strategy
that you will take someone through if they did start out
alone and getting them to that space to hiring someone else?
OK, for hiring someone, you need to know how.
Because the most common thing when you are starting a team
is hiring the wrong person, not knowing how to delegate.
And you need to understand the difference between advocate
and delegate.
If you advocate, you hire someone and you tell them,
OK, now make this part of the business work,
make it work by yourself without guidance.
And that's a very common mistake.
That's not delegate.
That's advocate.
You are just putting some responsibilities
in the hands of the other person.
And that's usually going to drive you to failure.
So you need to know that you need to delegate
and how to delegate properly.
Of course, it's not 100% accurate system
that is going to give you for sure the best employee
that you can find in the world.
No.
You need to know that hiring people and building a team
is something that requires management.
You need to evaluate what the team member is doing
and give them direction.
If you do not give them specific goals
that they need to achieve with their role for the business,
they are going to be lost.
And you are going to be frustrated
because that person is not going to achieve what you need
to put in their hands.
It's not something that the team member
needs to figure it out by himself.
You need to give them that guidance.
You need to replicate on them what you have done successfully
before in the business, in this first step of the business
to the more or less 200K per year
in the startup step.
You need to put in their hands that systems
that you have confirmed that work for the business.
Establish these KPAs to see what are the results
that that person is obtaining in their activity, whatever it is.
Depending on what you are delegating at the beginning,
you need to delegate operational tasks,
not the relevant activities for the business.
You need to put in the hands of the team member
all that activities that are not the most
relevant for the business.
Because that new team member is never
going to make the part of the work
as good as you as a business owner.
And you are not as good leader as you
are going to be in the future.
So the first tasks that you need to delegate in this moment
are operational tasks that are going
to help you to get more time for you as a business owner.
Make more of that very important aspects of the business
to grow the income to multiply it to 400K more or less
per year in the next year.
You need to get all these operational tasks that
is not supposed that you as a business owner make
and put it with this team member.
And for that, you gave a tip of making sure
that you delegate and delegate before doing anything else
and trying to make sure that you're meeting with that
individual that you're employing to make sure you guys are
on the same level, making sure that the work is going smooth
and the company is going smooth.
What other tips do you have for entrepreneurs
that will help them if they're starting up
or in that range of the 200,000 all the way up to trying
to make it to a million?
OK.
They need to be focused.
They need to sacrifice another option
to focus in their only ones that they need to insist.
They need to persecute that option,
be specialized in that option.
One of the biggest mistakes that drives a business to failure
is try to achieve too much, too much buyers persona,
too much ideal customers, too much buffer,
too much services, different services.
Because you need to focus yourself in one, two, maybe
three specific ideal customers, understand them deeply,
and build the business around it.
And you are going to be able to achieve the one million goal
focusing in that ideal customers, even more than trying
to provide to everyone.
That's the biggest mistake and maybe the most important.
Because if you make that, you're going
to understand what that people want.
And if you know what that people want specifically,
you only have to provide.
And maybe look different ways to provide that to that people.
But provide that, even if you build 20 products around that.
Because you can.
If you want to, I don't know, about nutrition,
if you want to coach people about their nutrition
or even training, you can build different products
or services about that.
You not only have the option of building this nutrition
coaching or training coaching.
You can make a lot more.
But you are providing that, losing weight,
maybe taking care of their health.
Because this is going to expand.
It's not only nutrition.
Inside of nutrition is losing weight,
is taking care of their health in different health problems
that you can solve through nutrition.
That is a big amount of different problems.
And you can build guides, different services.
Yes, you can offer programs, courses, guides, or services,
or coaching to not only give the general service.
You can go deep and provide specialized products
inside that profile of client.
Yeah.
And so what you're saying is making sure,
and I often hear the word niche.
Something that you've been talking about.
Niche, something that you specialize in.
And focusing truly on that.
And that's really good.
Because I believe entrepreneurs often, some, often tend
to want to provide everything.
But that's also no different, Roberto, about us
trying to wear all the hats.
You know what I mean?
We're just trying to make everyone happy.
And I believe even as an entrepreneur,
and a human being, and a customer, and a consumer,
we can't make everyone happy.
So I love that tip.
It's focus.
So Roberto, Garcia, with the Y said, focus.
Yes, exactly.
You have such a passion about this.
Before we go, I want to ask, what are your greatest
joys of what you do?
As the nickname says, I love to learn.
And I start businesses related with what I want to help with.
There are things that I want to know for me, for myself.
But then I realized that I want to help with that knowledge
to another people.
Because I know that others are struggling with the same
that I struggle with.
So to have the capacity of helping with that,
I build a business around it.
Because you are not a better person.
And you do not help more to another people.
Just making something for free individually.
You alone are going to make something for someone you know.
You are very limited in that, to help in that way.
If you want to help more, you need to earn money with that,
and build a team, and grow it, and build it,
and grow it as a business.
To expand your capacity to help with that.
And that's what I truly decide to do with my life
and my businesses.
Not only with the businesses, a personal decision,
a personal compromise.
Personal compromise for me to make that.
That's why I usually have this focus with my businesses
of truly provide results.
Not only make a promise, this great promise.
You need to build a great promise with your business,
and push that through the market.
That's a fact.
It is how it is.
But I truly want to provide results through that promise.
Not only make the promise, and make the business
as most of them do.
Yes.
Well, I hear the passion.
I definitely hear the passion.
I hear the experience.
And I hear the desires of your heart
to making this business work, to allow others
to make their business work.
I thank you so much, Roberto, for choosing
to be with me this morning, and being on the show just
to give leaders and entrepreneurs some tips
to doing starting outright, doing things a little bit
better.
And you mentioned it earlier, but before we go,
I'd love for you to inform those that are watching,
and the guests of where they can locate you at,
whether in social media and or your website, please.
OK.
Thank you, Rebecca, for having me here, first of all.
Of course, they can find me in robertodevice.com.
They are going to find my products and services,
and even be in touch with me.
Of course, they can find me in my social media,
DeWiseRoberto, I have my Spanish social media
that are a little bit bigger.
But I'm going to push harder in this English social media,
DeWiseRoberto.
And of course, in robertodevice.com,
they are going to find me, my future products
about this building business thing,
not only the other businesses that I have them, of course,
separated from this, but they can find me through this.
If they are small business owners,
they are struggling with something between 0, 1, 3
million per year, I can guide them to strategic planning,
building and managing their teams, acquisition
and conversion strategies.
And of course, everything drive it
to get clarity and control of everything
they are doing in their business.
Because I've struggled with the same.
I have these doubts.
I have all this obscurity about everything, about the business.
And now I have this light that I can use to show them
what's the path that they need to follow to solve
their problems in their situations,
with their resources that they have to get the goals
that they want to achieve with their business, not my goals,
their goals.
It's not about me, what they want,
what they need to do with their business,
it's about what they want to achieve with their businesses,
what resources they have, and guide
them to put clarity in this path that they want to drive.
They want to work with their business.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions as these episodes
continue to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well
and invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision
and becoming a Vision Pro yourself.