1 00:00:00,000 --> 00:00:02,400 What was your vision? 2 00:00:02,400 --> 00:00:04,280 OK. 3 00:00:04,280 --> 00:00:08,720 My vision is, in fact, what I've already said. 4 00:00:08,720 --> 00:00:11,240 Guide all these business owners to achieve 5 00:00:11,240 --> 00:00:14,080 their personal, professional, and financial growth 6 00:00:14,080 --> 00:00:16,520 goes through their business. 7 00:00:16,520 --> 00:00:24,240 And I have faced all the technical, economic, social, 8 00:00:24,240 --> 00:00:28,240 operational, personal, geographical, and human 9 00:00:28,240 --> 00:00:31,600 difficulties that most business owners have to overcome 10 00:00:31,600 --> 00:00:34,680 to create their idea, validate it in the market, 11 00:00:34,680 --> 00:00:36,080 and make it grow. 12 00:00:36,080 --> 00:00:41,400 So this allows me to give these guidance, these strategies, 13 00:00:41,400 --> 00:00:45,640 systems, and plans that they can apply in their businesses 14 00:00:45,640 --> 00:00:48,920 to achieve exactly the same that I achieved 15 00:00:48,920 --> 00:00:51,400 or their own goals. 16 00:00:51,400 --> 00:00:55,680 Because I do not only define myself as a business coach. 17 00:00:55,680 --> 00:00:57,920 I am a specialized business coach. 18 00:00:57,920 --> 00:01:01,880 That means that I help you in the situation you are, 19 00:01:01,880 --> 00:01:05,840 in the market you find, in your businesses, 20 00:01:05,840 --> 00:01:08,320 with the resources that you already 21 00:01:08,320 --> 00:01:11,440 have to achieve the goals that you have in your business, 22 00:01:11,440 --> 00:01:15,320 not my goals, through your business, your goals 23 00:01:15,320 --> 00:01:16,880 with your business. 24 00:01:16,880 --> 00:01:20,720 And how long have you been in business, Roberto? 25 00:01:20,720 --> 00:01:24,520 I've been in business more than 10 years. 26 00:01:24,520 --> 00:01:27,240 I started in the fitness industry. 27 00:01:27,240 --> 00:01:31,520 And even if I struggled a lot, a lot of years, 28 00:01:31,520 --> 00:01:33,400 at the beginning to make it work, 29 00:01:33,400 --> 00:01:37,680 I finally, finally achieved that success with the business. 30 00:01:37,680 --> 00:01:40,880 And when I got this level of success, 31 00:01:40,880 --> 00:01:43,440 I've stabilized the business. 32 00:01:43,440 --> 00:01:48,160 And I've started this new direction about business owners 33 00:01:48,160 --> 00:01:51,280 and about helping business owners to build their businesses 34 00:01:51,280 --> 00:01:51,760 too. 35 00:01:51,760 --> 00:01:56,680 Because I've learned all this knowledge 36 00:01:56,680 --> 00:02:01,440 about what mistakes you did not need to do, 37 00:02:01,440 --> 00:02:07,960 and what were the right strategy systems, the right path 38 00:02:07,960 --> 00:02:11,440 to build these business ideas, especially 39 00:02:11,440 --> 00:02:17,840 in this small business road that most of business owners 40 00:02:17,840 --> 00:02:19,600 and entrepreneurs struggle with. 41 00:02:19,600 --> 00:02:24,480 This is this first step, the small business road 42 00:02:24,480 --> 00:02:28,960 that the more difficult path to overcome at the beginning, 43 00:02:28,960 --> 00:02:32,880 achieving the first million is the hardest time 44 00:02:32,880 --> 00:02:34,880 that they usually get. 45 00:02:34,880 --> 00:02:40,600 And they need to put in order a lot of details 46 00:02:40,600 --> 00:02:47,760 that usually you do not can just, 47 00:02:47,760 --> 00:02:51,520 you cannot figure it out by yourself usually 48 00:02:51,520 --> 00:02:53,800 when you do not know how to make it 49 00:02:53,800 --> 00:02:58,840 or when you have not coached, when you have not 50 00:02:58,840 --> 00:03:02,560 close person to you that can guide you through this road. 51 00:03:02,560 --> 00:03:05,120 There are certain rules that you need 52 00:03:05,120 --> 00:03:08,920 to put in order in this small business road 53 00:03:08,920 --> 00:03:12,080 that most business owners struggle with. 54 00:03:12,080 --> 00:03:16,000 So I found this path for myself. 55 00:03:16,000 --> 00:03:19,440 I understood the strategies, the plans, the systems 56 00:03:19,440 --> 00:03:24,360 that you truly can apply to your own business. 57 00:03:24,360 --> 00:03:29,480 And if you are determined to learn these systems 58 00:03:29,480 --> 00:03:33,640 and strategies and apply these systems to your business 59 00:03:33,640 --> 00:03:37,800 until they work, you can achieve it. 60 00:03:37,800 --> 00:03:39,320 And that's something that I found. 61 00:03:39,320 --> 00:03:41,720 And I decided to start this business 62 00:03:41,720 --> 00:03:44,840 to help with this knowledge to another business owners that 63 00:03:44,840 --> 00:03:48,320 are struggling exactly with the same that I've struggled 64 00:03:48,320 --> 00:03:51,520 or not exactly with the same, but I've 65 00:03:51,520 --> 00:03:54,360 managed another people's businesses. 66 00:03:54,360 --> 00:03:58,840 And that allows me to not only teach them or help them 67 00:03:58,840 --> 00:04:03,440 with what I personally have made with my businesses. 68 00:04:03,440 --> 00:04:05,560 I can help them with a lot more. 69 00:04:05,560 --> 00:04:08,080 And that's a good advantage that I think 70 00:04:08,080 --> 00:04:10,200 I have compared with another coach 71 00:04:10,200 --> 00:04:15,200 is that only can teach you the same that they have achieved. 72 00:04:15,200 --> 00:04:18,600 There are these conversations out there 73 00:04:18,600 --> 00:04:22,560 about you need to find a coach that has the same that you 74 00:04:22,560 --> 00:04:23,200 want to achieve. 75 00:04:23,200 --> 00:04:23,960 And that's great. 76 00:04:23,960 --> 00:04:26,000 That's not wrong. 77 00:04:26,000 --> 00:04:31,080 But I call myself like this specialized business coach 78 00:04:31,080 --> 00:04:36,280 because I am not only applying these systems 79 00:04:36,280 --> 00:04:37,720 to my own businesses. 80 00:04:37,720 --> 00:04:41,560 I am using these systems, strategies, and plans 81 00:04:41,560 --> 00:04:44,920 in another business that are not in mine. 82 00:04:44,920 --> 00:04:51,800 So I have this expanded experience, not only what I. 83 00:04:51,800 --> 00:04:53,640 You can see my businesses. 84 00:04:53,640 --> 00:04:58,160 And that's not the only thing that I can help you with. 85 00:04:58,160 --> 00:04:58,960 OK. 86 00:04:58,960 --> 00:05:01,440 And when it comes to coaching, what 87 00:05:01,440 --> 00:05:04,840 makes your coaching approach unique compared to the others? 88 00:05:07,720 --> 00:05:08,800 Can you repeat the question? 89 00:05:08,800 --> 00:05:10,240 What's the difference in between? 90 00:05:10,240 --> 00:05:10,760 Yes. 91 00:05:10,760 --> 00:05:16,880 What makes your coaching approach unique from all the other coaching? 92 00:05:16,880 --> 00:05:19,440 What makes my coaching unique? 93 00:05:19,440 --> 00:05:22,200 OK. 94 00:05:22,200 --> 00:05:23,240 I provide. 95 00:05:23,240 --> 00:05:27,000 I think that's something that can define I provide. 96 00:05:27,000 --> 00:05:31,480 I usually find the clients that are worried about me 97 00:05:31,480 --> 00:05:35,280 being able to provide them what I described 98 00:05:35,280 --> 00:05:38,840 that I can give them that I can help them with. 99 00:05:38,840 --> 00:05:42,720 It's very common that in the market of business coaching, 100 00:05:42,720 --> 00:05:49,000 the business coach, from with programs or just one 101 00:05:49,000 --> 00:05:52,120 on one business coaching, they promise 102 00:05:52,120 --> 00:05:55,560 about providing the client about certain things 103 00:05:55,560 --> 00:06:00,320 that finally they do not get because they have not the time. 104 00:06:00,320 --> 00:06:05,320 They just maybe there are recorded materials 105 00:06:05,320 --> 00:06:11,400 that finally they do not the business owner do not only 106 00:06:11,400 --> 00:06:12,840 need information. 107 00:06:12,840 --> 00:06:14,720 They need guidance. 108 00:06:14,720 --> 00:06:16,120 Yes. 109 00:06:16,120 --> 00:06:24,960 And they need usually know that you are available to make 110 00:06:24,960 --> 00:06:28,400 you questions to give that guidance that you as a coach 111 00:06:28,400 --> 00:06:32,680 are going to be interested on providing results. 112 00:06:32,680 --> 00:06:37,560 And yes, I think that's. 113 00:06:37,560 --> 00:06:38,280 And you're right. 114 00:06:38,280 --> 00:06:40,360 That's a lot of people. 115 00:06:40,360 --> 00:06:43,480 There's a lot of people that promise some things 116 00:06:43,480 --> 00:06:44,400 and don't deliver. 117 00:06:44,400 --> 00:06:46,160 So I totally get it. 118 00:06:46,160 --> 00:06:50,040 When you ask for something and you're also 119 00:06:50,040 --> 00:06:52,240 paying someone to do it. 120 00:06:52,240 --> 00:06:52,880 Exactly. 121 00:06:52,880 --> 00:06:55,920 And you don't receive it, that's a whole different ball game. 122 00:06:55,920 --> 00:06:58,440 So I love that that's something unique about you 123 00:06:58,440 --> 00:07:01,800 is that you give exactly what you say you're going to give. 124 00:07:01,800 --> 00:07:05,600 And sounds like to me, you're a business of your word. 125 00:07:05,600 --> 00:07:08,520 And that holds a lot. 126 00:07:08,520 --> 00:07:10,440 That holds a lot in this field, especially 127 00:07:10,440 --> 00:07:13,640 to new entrepreneurs and business owners. 128 00:07:13,640 --> 00:07:17,880 As you mentioned before, get into a million is hard. 129 00:07:17,880 --> 00:07:24,480 So how do you guide someone that sees it as just like a dream 130 00:07:24,480 --> 00:07:25,560 rather than a goal? 131 00:07:25,560 --> 00:07:28,560 Yes. 132 00:07:28,560 --> 00:07:31,080 The first thing that they need to understand 133 00:07:31,080 --> 00:07:32,880 is that it's possible. 134 00:07:32,880 --> 00:07:37,520 That it is possible and how it's possible to achieve the goal. 135 00:07:37,520 --> 00:07:39,960 If they do not understand that there 136 00:07:39,960 --> 00:07:44,640 are road map that is possible to replicate in your business, 137 00:07:44,640 --> 00:07:49,280 if they do not understand that they are not going to be clear 138 00:07:49,280 --> 00:07:53,120 and they are not going to feel connected, 139 00:07:53,120 --> 00:07:58,520 they are not going to feel control and clarity about how 140 00:07:58,520 --> 00:08:01,680 they can do it and believe that they actually 141 00:08:01,680 --> 00:08:10,680 can make it happen, build it as a reality for their businesses. 142 00:08:10,680 --> 00:08:13,320 Most of business owners that struggle 143 00:08:13,320 --> 00:08:18,880 to achieve that first million are around 100K, 200K, 144 00:08:18,880 --> 00:08:21,720 or maybe 400K. 145 00:08:21,720 --> 00:08:23,080 Not more, usually. 146 00:08:23,080 --> 00:08:28,800 Most of them are in this range more or less. 147 00:08:28,800 --> 00:08:34,160 And of course, to achieve the one million goal 148 00:08:34,160 --> 00:08:39,880 is not only increment 20% their income in this level. 149 00:08:39,880 --> 00:08:41,920 They need to multiply. 150 00:08:41,920 --> 00:08:46,480 That means that they have to scale a lot their activities. 151 00:08:46,480 --> 00:08:57,320 And most of them are not confident about building 152 00:08:57,320 --> 00:09:01,000 a team that is the more important aspect 153 00:09:01,000 --> 00:09:05,600 to be able to multiply the activity of the business 154 00:09:05,600 --> 00:09:08,600 to achieve the one million goal. 155 00:09:08,600 --> 00:09:13,600 They do not know how to multiply the attention, the sales 156 00:09:13,600 --> 00:09:16,640 meeting that they have for the business. 157 00:09:16,640 --> 00:09:21,400 They do not know when is the right moment to hire someone 158 00:09:21,400 --> 00:09:23,720 and what are the exact activities 159 00:09:23,720 --> 00:09:27,160 that they have to delegate to that person in that moment 160 00:09:27,160 --> 00:09:28,440 for the business. 161 00:09:28,440 --> 00:09:33,080 Because you have not to make decision for yourselves. 162 00:09:33,080 --> 00:09:36,560 You have to make the decision for the requirements 163 00:09:36,560 --> 00:09:39,280 of the business in this moment. 164 00:09:39,280 --> 00:09:45,440 And there are these system that this roadmap that 165 00:09:45,440 --> 00:09:54,880 is going to tell you what are the right tasks to delegate 166 00:09:54,880 --> 00:09:56,240 in that moment. 167 00:09:56,240 --> 00:10:00,000 What your business needs to focus on in that step. 168 00:10:00,000 --> 00:10:06,760 For example, in the first step is the startup situation 169 00:10:06,760 --> 00:10:11,760 for the business between zero and 200K per year. 170 00:10:11,760 --> 00:10:14,480 And you need to focus in marketing. 171 00:10:14,480 --> 00:10:16,760 You need to focus in sales. 172 00:10:16,760 --> 00:10:20,040 You need to focus in validating the idea. 173 00:10:20,040 --> 00:10:25,440 And you should make that by your own or maybe delegating, 174 00:10:25,440 --> 00:10:30,440 but not with your own team members yet. 175 00:10:30,440 --> 00:10:33,200 Maybe you can delegate certain tasks 176 00:10:33,200 --> 00:10:38,240 to help you achieve that first goal of 200K per year. 177 00:10:38,240 --> 00:10:41,920 But from that moment, you need to understand that to grow, 178 00:10:41,920 --> 00:10:43,680 you are going to need people. 179 00:10:43,680 --> 00:10:49,160 People that provide their time and their work for the company. 180 00:10:49,160 --> 00:10:51,440 If you do not make that, you are not 181 00:10:51,440 --> 00:10:54,680 going to be able to scale the activities of the business 182 00:10:54,680 --> 00:11:02,080 to achieve the plus 2, 4, or 6 to get the 1 million goal. 183 00:11:02,080 --> 00:11:08,040 So it's a difficult roadmap to achieve to a lot of people 184 00:11:08,040 --> 00:11:13,760 because they have to learn all these skills 185 00:11:13,760 --> 00:11:17,840 or this point of view they do not come from. 186 00:11:17,840 --> 00:11:23,800 Because they come from being alone or with a very low team, 187 00:11:23,800 --> 00:11:25,600 only one, two people. 188 00:11:25,600 --> 00:11:31,280 Or yes, they are used to hire freelancers 189 00:11:31,280 --> 00:11:34,000 to help them with some activities. 190 00:11:34,000 --> 00:11:38,480 But you need to understand that you need your own team 191 00:11:38,480 --> 00:11:41,200 to truly scale the business. 192 00:11:41,200 --> 00:11:46,440 And this is not easy to build, but it's necessary 193 00:11:46,440 --> 00:11:50,960 if you want to get these levels of income. 194 00:11:50,960 --> 00:11:54,440 And it's interesting you say that because when 195 00:11:54,440 --> 00:11:58,080 you do start a business or when most start businesses, 196 00:11:58,080 --> 00:12:01,760 it is something you do alone because it's from your vision. 197 00:12:01,760 --> 00:12:04,360 It's something you've been wanting to do for a while. 198 00:12:04,360 --> 00:12:08,120 You may have, some may have a partner that 199 00:12:08,120 --> 00:12:10,520 goes into business with them. 200 00:12:10,520 --> 00:12:13,040 But I think where I'm getting at is, 201 00:12:13,040 --> 00:12:19,160 I think there's a fear in hiring someone that may not either do 202 00:12:19,160 --> 00:12:23,920 the job or is doing the job and they cannot afford it. 203 00:12:23,920 --> 00:12:27,280 And so when you say the grow part, 204 00:12:27,280 --> 00:12:30,160 even as an entrepreneur myself, I'm like, hey, 205 00:12:30,160 --> 00:12:32,560 I wear all the hats because that's 206 00:12:32,560 --> 00:12:36,240 the financial moment I'm in. 207 00:12:36,240 --> 00:12:40,120 So what's the plan or the strategy 208 00:12:40,120 --> 00:12:43,600 that you will take someone through if they did start out 209 00:12:43,600 --> 00:12:47,920 alone and getting them to that space to hiring someone else? 210 00:12:47,920 --> 00:12:52,400 OK, for hiring someone, you need to know how. 211 00:12:52,400 --> 00:12:56,160 Because the most common thing when you are starting a team 212 00:12:56,160 --> 00:13:00,840 is hiring the wrong person, not knowing how to delegate. 213 00:13:00,840 --> 00:13:04,000 And you need to understand the difference between advocate 214 00:13:04,000 --> 00:13:05,000 and delegate. 215 00:13:05,000 --> 00:13:07,480 If you advocate, you hire someone and you tell them, 216 00:13:07,480 --> 00:13:13,560 OK, now make this part of the business work, 217 00:13:13,560 --> 00:13:17,040 make it work by yourself without guidance. 218 00:13:17,040 --> 00:13:19,280 And that's a very common mistake. 219 00:13:19,280 --> 00:13:20,880 That's not delegate. 220 00:13:20,880 --> 00:13:21,920 That's advocate. 221 00:13:21,920 --> 00:13:24,080 You are just putting some responsibilities 222 00:13:24,080 --> 00:13:25,760 in the hands of the other person. 223 00:13:25,760 --> 00:13:30,000 And that's usually going to drive you to failure. 224 00:13:30,000 --> 00:13:33,880 So you need to know that you need to delegate 225 00:13:33,880 --> 00:13:35,960 and how to delegate properly. 226 00:13:35,960 --> 00:13:40,680 Of course, it's not 100% accurate system 227 00:13:40,680 --> 00:13:45,680 that is going to give you for sure the best employee 228 00:13:45,680 --> 00:13:46,920 that you can find in the world. 229 00:13:46,920 --> 00:13:48,040 No. 230 00:13:48,040 --> 00:13:53,480 You need to know that hiring people and building a team 231 00:13:53,480 --> 00:13:56,720 is something that requires management. 232 00:14:00,720 --> 00:14:07,720 You need to evaluate what the team member is doing 233 00:14:07,720 --> 00:14:09,440 and give them direction. 234 00:14:09,440 --> 00:14:13,560 If you do not give them specific goals 235 00:14:13,560 --> 00:14:18,560 that they need to achieve with their role for the business, 236 00:14:18,560 --> 00:14:20,120 they are going to be lost. 237 00:14:20,120 --> 00:14:22,040 And you are going to be frustrated 238 00:14:22,040 --> 00:14:25,920 because that person is not going to achieve what you need 239 00:14:25,920 --> 00:14:28,040 to put in their hands. 240 00:14:28,040 --> 00:14:30,280 It's not something that the team member 241 00:14:30,280 --> 00:14:34,480 needs to figure it out by himself. 242 00:14:34,480 --> 00:14:36,560 You need to give them that guidance. 243 00:14:36,560 --> 00:14:44,600 You need to replicate on them what you have done successfully 244 00:14:44,600 --> 00:14:48,200 before in the business, in this first step of the business 245 00:14:48,200 --> 00:14:51,160 to the more or less 200K per year 246 00:14:51,160 --> 00:14:55,320 in the startup step. 247 00:14:55,320 --> 00:14:57,800 You need to put in their hands that systems 248 00:14:57,800 --> 00:15:00,600 that you have confirmed that work for the business. 249 00:15:04,680 --> 00:15:09,880 Establish these KPAs to see what are the results 250 00:15:09,880 --> 00:15:14,400 that that person is obtaining in their activity, whatever it is. 251 00:15:14,400 --> 00:15:17,320 Depending on what you are delegating at the beginning, 252 00:15:17,320 --> 00:15:21,440 you need to delegate operational tasks, 253 00:15:21,440 --> 00:15:26,080 not the relevant activities for the business. 254 00:15:26,080 --> 00:15:29,560 You need to put in the hands of the team member 255 00:15:29,560 --> 00:15:33,520 all that activities that are not the most 256 00:15:33,520 --> 00:15:36,200 relevant for the business. 257 00:15:36,200 --> 00:15:40,160 Because that new team member is never 258 00:15:40,160 --> 00:15:47,440 going to make the part of the work 259 00:15:47,440 --> 00:15:51,800 as good as you as a business owner. 260 00:15:51,800 --> 00:15:55,920 And you are not as good leader as you 261 00:15:55,920 --> 00:15:57,280 are going to be in the future. 262 00:15:57,280 --> 00:16:03,360 So the first tasks that you need to delegate in this moment 263 00:16:03,360 --> 00:16:06,800 are operational tasks that are going 264 00:16:06,800 --> 00:16:13,400 to help you to get more time for you as a business owner. 265 00:16:13,400 --> 00:16:18,040 Make more of that very important aspects of the business 266 00:16:18,040 --> 00:16:25,040 to grow the income to multiply it to 400K more or less 267 00:16:25,040 --> 00:16:28,200 per year in the next year. 268 00:16:28,200 --> 00:16:31,240 You need to get all these operational tasks that 269 00:16:31,240 --> 00:16:34,200 is not supposed that you as a business owner make 270 00:16:34,200 --> 00:16:38,520 and put it with this team member. 271 00:16:38,520 --> 00:16:42,200 And for that, you gave a tip of making sure 272 00:16:42,200 --> 00:16:47,040 that you delegate and delegate before doing anything else 273 00:16:47,040 --> 00:16:50,680 and trying to make sure that you're meeting with that 274 00:16:50,680 --> 00:16:53,480 individual that you're employing to make sure you guys are 275 00:16:53,480 --> 00:16:57,160 on the same level, making sure that the work is going smooth 276 00:16:57,160 --> 00:16:59,160 and the company is going smooth. 277 00:16:59,160 --> 00:17:01,880 What other tips do you have for entrepreneurs 278 00:17:01,880 --> 00:17:04,280 that will help them if they're starting up 279 00:17:04,280 --> 00:17:08,160 or in that range of the 200,000 all the way up to trying 280 00:17:08,160 --> 00:17:11,600 to make it to a million? 281 00:17:11,600 --> 00:17:12,100 OK. 282 00:17:15,280 --> 00:17:18,040 They need to be focused. 283 00:17:18,040 --> 00:17:23,600 They need to sacrifice another option 284 00:17:23,600 --> 00:17:29,360 to focus in their only ones that they need to insist. 285 00:17:29,360 --> 00:17:33,200 They need to persecute that option, 286 00:17:33,200 --> 00:17:36,560 be specialized in that option. 287 00:17:36,560 --> 00:17:40,560 One of the biggest mistakes that drives a business to failure 288 00:17:40,560 --> 00:17:49,720 is try to achieve too much, too much buyers persona, 289 00:17:49,720 --> 00:17:53,560 too much ideal customers, too much buffer, 290 00:17:53,560 --> 00:17:58,360 too much services, different services. 291 00:17:58,360 --> 00:18:04,480 Because you need to focus yourself in one, two, maybe 292 00:18:04,480 --> 00:18:13,360 three specific ideal customers, understand them deeply, 293 00:18:13,360 --> 00:18:16,280 and build the business around it. 294 00:18:16,280 --> 00:18:20,360 And you are going to be able to achieve the one million goal 295 00:18:20,360 --> 00:18:25,280 focusing in that ideal customers, even more than trying 296 00:18:25,280 --> 00:18:28,240 to provide to everyone. 297 00:18:28,240 --> 00:18:32,240 That's the biggest mistake and maybe the most important. 298 00:18:32,240 --> 00:18:34,360 Because if you make that, you're going 299 00:18:34,360 --> 00:18:37,040 to understand what that people want. 300 00:18:37,040 --> 00:18:40,040 And if you know what that people want specifically, 301 00:18:40,040 --> 00:18:41,920 you only have to provide. 302 00:18:41,920 --> 00:18:47,720 And maybe look different ways to provide that to that people. 303 00:18:47,720 --> 00:18:52,640 But provide that, even if you build 20 products around that. 304 00:18:52,640 --> 00:18:53,520 Because you can. 305 00:18:53,520 --> 00:18:56,800 If you want to, I don't know, about nutrition, 306 00:18:56,800 --> 00:19:02,320 if you want to coach people about their nutrition 307 00:19:02,320 --> 00:19:05,320 or even training, you can build different products 308 00:19:05,320 --> 00:19:07,840 or services about that. 309 00:19:07,840 --> 00:19:12,200 You not only have the option of building this nutrition 310 00:19:12,200 --> 00:19:14,320 coaching or training coaching. 311 00:19:14,320 --> 00:19:16,200 You can make a lot more. 312 00:19:16,200 --> 00:19:18,960 But you are providing that, losing weight, 313 00:19:18,960 --> 00:19:21,160 maybe taking care of their health. 314 00:19:21,160 --> 00:19:26,520 Because this is going to expand. 315 00:19:26,520 --> 00:19:29,000 It's not only nutrition. 316 00:19:29,000 --> 00:19:31,720 Inside of nutrition is losing weight, 317 00:19:31,720 --> 00:19:38,640 is taking care of their health in different health problems 318 00:19:38,640 --> 00:19:41,720 that you can solve through nutrition. 319 00:19:41,720 --> 00:19:45,160 That is a big amount of different problems. 320 00:19:45,160 --> 00:19:49,720 And you can build guides, different services. 321 00:19:49,720 --> 00:19:55,720 Yes, you can offer programs, courses, guides, or services, 322 00:19:55,720 --> 00:20:02,560 or coaching to not only give the general service. 323 00:20:02,560 --> 00:20:07,560 You can go deep and provide specialized products 324 00:20:07,560 --> 00:20:10,120 inside that profile of client. 325 00:20:10,120 --> 00:20:11,120 Yeah. 326 00:20:11,120 --> 00:20:11,600 Yeah. 327 00:20:11,600 --> 00:20:13,560 And so what you're saying is making sure, 328 00:20:13,560 --> 00:20:16,240 and I often hear the word niche. 329 00:20:16,240 --> 00:20:18,040 Something that you've been talking about. 330 00:20:18,040 --> 00:20:22,720 Niche, something that you specialize in. 331 00:20:22,720 --> 00:20:24,720 And focusing truly on that. 332 00:20:24,720 --> 00:20:27,040 And that's really good. 333 00:20:27,040 --> 00:20:32,320 Because I believe entrepreneurs often, some, often tend 334 00:20:32,320 --> 00:20:34,400 to want to provide everything. 335 00:20:34,400 --> 00:20:36,680 But that's also no different, Roberto, about us 336 00:20:36,680 --> 00:20:37,880 trying to wear all the hats. 337 00:20:37,880 --> 00:20:38,880 You know what I mean? 338 00:20:38,880 --> 00:20:41,480 We're just trying to make everyone happy. 339 00:20:41,480 --> 00:20:44,000 And I believe even as an entrepreneur, 340 00:20:44,000 --> 00:20:47,760 and a human being, and a customer, and a consumer, 341 00:20:47,760 --> 00:20:49,520 we can't make everyone happy. 342 00:20:49,520 --> 00:20:51,400 So I love that tip. 343 00:20:51,400 --> 00:20:52,640 It's focus. 344 00:20:52,640 --> 00:20:58,120 So Roberto, Garcia, with the Y said, focus. 345 00:20:58,120 --> 00:20:59,800 Yes, exactly. 346 00:20:59,800 --> 00:21:01,560 You have such a passion about this. 347 00:21:01,560 --> 00:21:05,120 Before we go, I want to ask, what are your greatest 348 00:21:05,120 --> 00:21:06,320 joys of what you do? 349 00:21:06,320 --> 00:21:17,080 As the nickname says, I love to learn. 350 00:21:17,080 --> 00:21:27,440 And I start businesses related with what I want to help with. 351 00:21:27,440 --> 00:21:34,600 There are things that I want to know for me, for myself. 352 00:21:34,600 --> 00:21:42,080 But then I realized that I want to help with that knowledge 353 00:21:42,080 --> 00:21:43,360 to another people. 354 00:21:43,360 --> 00:21:46,280 Because I know that others are struggling with the same 355 00:21:46,280 --> 00:21:48,120 that I struggle with. 356 00:21:48,120 --> 00:21:55,160 So to have the capacity of helping with that, 357 00:21:55,160 --> 00:21:57,240 I build a business around it. 358 00:21:57,240 --> 00:22:00,720 Because you are not a better person. 359 00:22:00,720 --> 00:22:03,880 And you do not help more to another people. 360 00:22:03,880 --> 00:22:07,040 Just making something for free individually. 361 00:22:07,040 --> 00:22:11,600 You alone are going to make something for someone you know. 362 00:22:11,600 --> 00:22:17,160 You are very limited in that, to help in that way. 363 00:22:17,160 --> 00:22:23,360 If you want to help more, you need to earn money with that, 364 00:22:23,360 --> 00:22:26,080 and build a team, and grow it, and build it, 365 00:22:26,080 --> 00:22:27,880 and grow it as a business. 366 00:22:27,880 --> 00:22:31,320 To expand your capacity to help with that. 367 00:22:31,320 --> 00:22:36,160 And that's what I truly decide to do with my life 368 00:22:36,160 --> 00:22:37,920 and my businesses. 369 00:22:37,920 --> 00:22:42,680 Not only with the businesses, a personal decision, 370 00:22:42,680 --> 00:22:46,720 a personal compromise. 371 00:22:46,720 --> 00:22:50,160 Personal compromise for me to make that. 372 00:22:50,160 --> 00:22:54,920 That's why I usually have this focus with my businesses 373 00:22:54,920 --> 00:22:57,760 of truly provide results. 374 00:22:57,760 --> 00:23:02,960 Not only make a promise, this great promise. 375 00:23:02,960 --> 00:23:06,520 You need to build a great promise with your business, 376 00:23:06,520 --> 00:23:09,520 and push that through the market. 377 00:23:09,520 --> 00:23:11,160 That's a fact. 378 00:23:11,160 --> 00:23:13,120 It is how it is. 379 00:23:13,120 --> 00:23:20,480 But I truly want to provide results through that promise. 380 00:23:20,480 --> 00:23:23,480 Not only make the promise, and make the business 381 00:23:23,480 --> 00:23:25,960 as most of them do. 382 00:23:25,960 --> 00:23:26,560 Yes. 383 00:23:26,560 --> 00:23:27,040 Yes. 384 00:23:27,040 --> 00:23:28,840 Well, I hear the passion. 385 00:23:28,840 --> 00:23:30,840 I definitely hear the passion. 386 00:23:30,840 --> 00:23:32,400 I hear the experience. 387 00:23:32,400 --> 00:23:34,640 And I hear the desires of your heart 388 00:23:34,640 --> 00:23:37,760 to making this business work, to allow others 389 00:23:37,760 --> 00:23:39,240 to make their business work. 390 00:23:39,240 --> 00:23:41,640 I thank you so much, Roberto, for choosing 391 00:23:41,640 --> 00:23:45,160 to be with me this morning, and being on the show just 392 00:23:45,160 --> 00:23:48,800 to give leaders and entrepreneurs some tips 393 00:23:48,800 --> 00:23:53,280 to doing starting outright, doing things a little bit 394 00:23:53,280 --> 00:23:54,040 better. 395 00:23:54,040 --> 00:23:56,440 And you mentioned it earlier, but before we go, 396 00:23:56,440 --> 00:24:00,240 I'd love for you to inform those that are watching, 397 00:24:00,240 --> 00:24:03,920 and the guests of where they can locate you at, 398 00:24:03,920 --> 00:24:07,920 whether in social media and or your website, please. 399 00:24:07,920 --> 00:24:08,400 OK. 400 00:24:08,400 --> 00:24:13,120 Thank you, Rebecca, for having me here, first of all. 401 00:24:13,120 --> 00:24:16,360 Of course, they can find me in robertodevice.com. 402 00:24:16,360 --> 00:24:19,040 They are going to find my products and services, 403 00:24:19,040 --> 00:24:22,160 and even be in touch with me. 404 00:24:22,160 --> 00:24:24,760 Of course, they can find me in my social media, 405 00:24:24,760 --> 00:24:27,960 DeWiseRoberto, I have my Spanish social media 406 00:24:27,960 --> 00:24:30,360 that are a little bit bigger. 407 00:24:30,360 --> 00:24:35,680 But I'm going to push harder in this English social media, 408 00:24:35,680 --> 00:24:36,840 DeWiseRoberto. 409 00:24:36,840 --> 00:24:39,440 And of course, in robertodevice.com, 410 00:24:39,440 --> 00:24:43,920 they are going to find me, my future products 411 00:24:43,920 --> 00:24:47,800 about this building business thing, 412 00:24:47,800 --> 00:24:53,120 not only the other businesses that I have them, of course, 413 00:24:53,120 --> 00:24:56,360 separated from this, but they can find me through this. 414 00:24:56,360 --> 00:24:58,720 If they are small business owners, 415 00:24:58,720 --> 00:25:03,000 they are struggling with something between 0, 1, 3 416 00:25:03,000 --> 00:25:08,920 million per year, I can guide them to strategic planning, 417 00:25:08,920 --> 00:25:11,840 building and managing their teams, acquisition 418 00:25:11,840 --> 00:25:13,360 and conversion strategies. 419 00:25:13,360 --> 00:25:15,280 And of course, everything drive it 420 00:25:15,280 --> 00:25:18,200 to get clarity and control of everything 421 00:25:18,200 --> 00:25:20,000 they are doing in their business. 422 00:25:20,000 --> 00:25:21,880 Because I've struggled with the same. 423 00:25:21,880 --> 00:25:23,320 I have these doubts. 424 00:25:23,320 --> 00:25:27,160 I have all this obscurity about everything, about the business. 425 00:25:27,160 --> 00:25:33,080 And now I have this light that I can use to show them 426 00:25:33,080 --> 00:25:36,000 what's the path that they need to follow to solve 427 00:25:36,000 --> 00:25:37,920 their problems in their situations, 428 00:25:37,920 --> 00:25:41,080 with their resources that they have to get the goals 429 00:25:41,080 --> 00:25:44,160 that they want to achieve with their business, not my goals, 430 00:25:44,160 --> 00:25:45,520 their goals. 431 00:25:45,520 --> 00:25:48,400 It's not about me, what they want, 432 00:25:48,400 --> 00:25:50,040 what they need to do with their business, 433 00:25:50,040 --> 00:25:53,960 it's about what they want to achieve with their businesses, 434 00:25:53,960 --> 00:25:57,760 what resources they have, and guide 435 00:25:57,760 --> 00:26:04,360 them to put clarity in this path that they want to drive. 436 00:26:04,360 --> 00:26:07,280 They want to work with their business. 437 00:26:07,280 --> 00:26:08,680 Thank you for being here today. 438 00:26:08,680 --> 00:26:11,200 I'm really happy that you tuned in to Vision Pros Live. 439 00:26:11,200 --> 00:26:15,040 I'm looking forward to seeing your reactions as these episodes 440 00:26:15,040 --> 00:26:16,120 continue to move forward. 441 00:26:16,120 --> 00:26:17,800 This is going to get more and more fun. 442 00:26:17,800 --> 00:26:19,640 We'll have more and more engagement as well 443 00:26:19,640 --> 00:26:21,800 and invite people to participate in the show. 444 00:26:21,800 --> 00:26:24,160 And thank you for giving us your time and attention. 445 00:26:24,160 --> 00:26:26,880 Have an excellent time building out your vision 446 00:26:26,880 --> 00:26:50,240 and becoming a Vision Pro yourself.