Please share with me your first last name, where you're located and the name of your business.
Absolutely. So my name is Alex Thorik. I'm the co-founder of Building Income On Demand.
We are based in Montreal slash Ottawa, Canada.
And all what we basically do is we help businesses build their income on demand.
I love when a business name says exactly what the business does.
Tell me more about that. It says exactly what it does, but yes, explain it to me a little bit more, please.
Sure. So I've been in the marketing space for the last seven years, working with different types of businesses, different industries.
Most of them service-based businesses, I would say like 90% of them.
And we've noticed a pattern of our clients doing certain things or not doing certain things.
And we looked at the best performing clients, wanted to see what is it that we help them with exactly.
And we decided to put together an entire system, an entire program.
And we started a marketing consultancy where now we take the business owner by the hand and we guide them through every step of the way that they need.
Wow. OK. And how long is it that a business usually works with you until they can do this all on their own?
Honestly, about three months.
Three months? Nice. Nice. OK.
In three months. So like the goal is to basically take all the systems, implement the systems that they need, teach them how to run it.
And then after that, they can run it on their own. If they want to hire someone, they can.
But at that point, they'll understand the numbers. What is what, the marketing, the sales.
It's not just how much it costs me to generate the lead, but it's also like the customer acquisition.
How much does it cost me to acquire a client? Like most business owners don't really have an idea on because when you figure out that number and if you know that, let's say you can advertise,
I don't know, you spend a thousand dollars and or a customer spends with you a thousand dollars as a lifetime value and you spend two hundred to acquire the client.
Well, you're in and you're getting profit. Like a real good profit there. Yeah.
So that's that's basically the goal. And so it's all marketing and the business usually comes to you at the beginning or the middle or when?
So we do have a lot of beginners. I would say so as beginners and some were in the middle.
Some of those would be so when you say in the middle, what's the middle for you?
More of like being in the business, get to a point where they plateaued.
OK, yeah. Yeah. So we've noticed that happens when they're at year five, some of them year 10.
But at year five, they're still open. You're 10. They kind of know it all in a way.
Some of them, they're still open. But because they are well, some of them have the ego to say, no, no, I know how to do things.
I've been doing this for 10 years. Like, oh, you're doing it. You're not doing it.
It's either you're not doing it properly or the things that you're doing, they're not necessarily work anymore.
Yeah. Yeah. And I'm sure that's harder for someone that's been in the business for 10 plus years.
But also, with that being said, Alex, you have your expertise behind marketing.
Ten years has been a big, big change in marketing. Correct? Yeah.
Oh, yes. I mean, like, even if we compare like this year to last year, like when when Chagypti came out, that's it.
We got into the new era of marketing pretty much.
And now each and every company is trying to fight with each other and they all come up with their own solutions.
And I don't know who's going to survive in terms of the platforms.
Yeah. Yeah. And at this point, like you said, everyone is building their own AI.
Alex, when it comes to building income on demand, when you started the business, tell me about your vision.
So when we started initially, our goal was to create a place for entrepreneurs where they can get all of the information that they need being an entrepreneur.
And the reason to that is because when we started, we would buy one course from one place, another course.
So that was related to marketing.
But then when you jump into entrepreneurship, you also need to think about finances, taxes, counting, maybe even HR if you decide to start hiring people.
Right. Or even if you want to work with VAs, freelancers, how do you manage that part?
How do you position yourself so it's more of a branding part?
So we wanted to make sure that our clients in the future, well, this is of course, but in the future as well, they have all the pillars that they need.
So our goal is to create something similar to I don't know.
Have you heard of Mindvalley? No, no, no.
Okay. So Mindvalley was founded, I can't remember the exact date now.
I think it was about 10 to 15. Yeah, around there, I would say about 10 years ago or so.
So in their case, they mostly focus on mindfulness, spirituality.
They started selling courses like away, like when the whole industry was coming up.
And these days they do all sorts of things.
But still, their main focus is spirituality and mindfulness, I would say.
And the way they're running it is they have multiple different courses on different topics and you can be a member and you get access to all of it.
Okay. So in our case, what we want to do is have a similar setup in a way, but everything that's related to entrepreneurship.
So it's marketing, sales, branding, again, the finance, personal finance, business finance, HR.
So yeah, those kind of things.
And Alex, that would be sort of like putting it in a package deal kind of thing.
So if those are the things you need, that would be the package that you would utilize in order to get the full service for the business?
So that's what we're currently doing, yeah, as a package.
Yeah, exactly. Because we basically have it as a full-on program where we take the client by the hand.
But then down the line our goal, because we know that we will not be able to help everyone one-on-one.
But still, our goal is to, when we're going to go broad, is to have them in the form of a membership.
Yeah. Yeah. And that makes all the sense in the world, right?
It's moving the needle. Vision starts, well, prior to AI, I think things were completely different in marketing and how that goes.
So when we're speaking of AI now and how things are, I believe, enhanced, Alex, I think things are so enhanced now.
How do you utilize AI in helping you help your clients?
First things first, Chai GPT is the best friend these days. But, there's a but, you need to use it properly.
Because you need to write, if you want to make sure that you get good results out of it and for it not to sound too robotic, you need to write good prompts.
There are lots of different tools that are similar to Chai GPT. There is Claude, there is Jasper, AI, a bunch of them, specifically for marketing.
In case with Chai GPT, it's more of a general tool, but you can still use it. You don't necessarily need to get other ones.
Because we've trained ours. For example, I have different chats with mine and I have chats that are related to email marketing.
So, he already knows who's our audience and what I usually write about and the tone of the voice and the style that I like.
So, I have email marketing, I have another chat for ads, then content for social media. So, I have those different chats.
The research, so, let's say if we need to figure out who is the ICP, the ideal client profile, we have a separate chat for that.
So, then we take the information from one chat, put it in the other, and then it goes in and gives us what we need.
Yeah. You know, when you speak of the client profile, how can businesses quickly and effectively qualify their ideal clients?
It depends on who they want to work with. As for the qualification. So, what is important to you?
Most likely, you want to make sure that they're able to pay for your service or product. That would be one of the main qualifications.
Another qualification could be values. Honestly, these days, that's one of our qualifications.
If people have similar values to ours, like if people would go to our website, they're going to see on the homepage,
they're going to see our values and what we send for it. And we had comments from a couple of clients, actually, and from a couple of prospects.
Because they would go, they would do the research, and we would get on the call, and they would tell me, I love your values.
Yeah, I like that. Yeah. And values are important. Is there a space or place and time when you realize maybe the client doesn't need to go the full three months?
Because they've pretty much honed in on it and received what was needed?
Yeah, most of the time, sometimes it happens. So, usually what we do is whenever we get on a call, we kind of, the way we look at it is we kind of become marketing business doctors.
Yes. So, they come in, we ask different questions to understand where they are right now and where they want to go.
And just like any professional doctor who's not going to just give you a bunch of pills to drink,
they're going to ask you specific questions. Yeah. And that's exactly what we do.
So, it really depends on their situation. So, if they, like the program that I mentioned, the three months, that's kind of the main program.
But some of them, they don't even either need that or they don't qualify for it. Maybe they're way too early in the process.
Okay. And it's going to take them a little bit, like it's going to take them six months to get there, unless they want to put in the work and grind it out a little bit.
Right. But also, but speaking of grinding and hustling, that's one of our values, actually. We don't believe in the hustling necessarily.
So, that's our motto, hustle less, earn more. Because it feels like these days, especially within the online community, everyone's talking about the hustling,
hustling, which is important. The way I look at it is work hard, but at the same time, work smart.
Yeah. Yeah. Yeah. And hustle has often been related to doing more than you need to do, rather than what is it you said, work smarter, not harder.
Right. So, that you don't have to do that. And when you mentioned that some of the businesses might be starting too early, what does that look like?
Well, I'll tell you, they just started. Like I'll give you an example of, like we work with insurance and real estate industries.
So, they just started out and they got their insurance or real estate license. And they're not necessarily, like they don't even know, because they just got the license, they don't even know the industry itself.
So, let's say now we'll start implementing all the systems, all the processes, and we need to start creating content, write all the emails, like to automate all the processes.
They need to record videos in order to start promoting themselves as the go-to agent in their area. But then how are they going to explain, like why should people buy from, or say sell or buy a house with them compared to another agent?
So, they do need to get a little more expertise in their field as well.
So, Alex, you say that and I smile big because I'm a real estate agent. And so, when you and me owning that business, it's a big difference between being an agent and owning a real estate business.
And you don't know that earlier on. So, that was the perfect example because that's not something that was discussed when you get your license, right?
When you get your license in insurance or anything else that you need to get your license in.
I tell you, when it came to marketing though, that's probably the biggest thing that a lot of companies have a challenge with.
And when it comes to things like that, do you tell them, hey, you know, just hold off a little bit and we'll work together maybe in a year or two?
Yeah, sometimes we would just give them our resources, like our free resources that we have or like we have a small little training that they can get for literally like $7 or like $20, $10.
Get that, go through that, make sure that you implement that because you know how people say, knowledge is power, right?
When in reality applied knowledge is power. Like there is so much information today.
Like you can go to YouTube and get as much knowledge as you want to, but if you don't do anything with it, it's not going to matter.
So, yeah, you could take all the free information and try and start applying it.
Yeah, yeah. Alex, what sets your business apart from most marketing businesses?
I believe that we care about our customers because, as I said, like we've been doing it for a while and I've seen a lot of things like we had our own.
We've done our own mistakes as well, of course, in the process.
And we know exactly what we don't want to do and what we want to appear like.
Yeah, that makes sense. That makes all the sense.
What factors should businesses consider when choosing digital marketing tools for automation?
How is it to use? What they could do for you?
Okay.
And when I say what they can do for you, like most tools, most automations these days, they pretty much do most things in a way.
Like there is a platform, for example, like in our case, we go high level. I'm sure you've heard of them.
And the reason to that is because these guys did an amazing job.
They brought all the tools that we used.
So like we started using them in 2020. Prior to that, we would have to use about five or six different tools in order to make things work.
It would be like a funnel builder, then it would be a separate CRM, then email marketing platform, then let's say calendar scheduling.
It could be a calendar or schedule wise. There are lots of them.
Twilio for text messages and then Zapier to connect all of them.
I mean, you still need, for example, Zapier these days for certain things.
But high level kind of erased the need for all of that because you can keep everything in one place and you know that things work.
And your bill goes down by like I would say good.
You would usually pay 400 a month for all the tools.
In this case, like 97 a month.
So any business can afford to pay 97 a month and let the entire automation take care of it.
So I tell you, Alex, I can definitely vouch for you there.
When you begin on your own, as you speak about entrepreneurs that are beginning, you start throwing your money in every which way.
And because I know the language of Zapier and connecting CRMs and things like that, you can literally go broke.
Oh, yeah.
You can go broke in your first few months trying to do that.
So having the need for building income on demand is a need, especially for entrepreneurs, because again, you can literally go broke in a couple of months.
Yeah, I agree.
Because like in case with like if somebody's starting out, they get this tool, they implement, like they set everything up.
You don't even need to use all the features like they have way too many features.
Like even in our case, we don't necessarily use all of them or not not at a level that some people use, let's say.
And then the next thing that you would need to do is just business development and whether it's doing the outreach and adding people into your pipeline or creating content and mixing that with ads.
And that's what we actually love to do these days is kind of call it hybrid marketing where we take the short form content.
All this reals that everyone's creating, right?
Yes.
It's important. It's amazing.
You should definitely do that.
You can post it on social media, but you don't necessarily know how well the video is going to do.
Like if it's going to go viral or not, like you don't have any magic wand necessarily.
But you kind of do it the same way because you could take the search clips and now start running ads targeting your audience and let them see your ads.
And the idea behind it is so Google did this study.
They wanted to see how much time does it take a person to become a client of a company from not knowing anything about the company to become their client, both online and offline.
So they came up with this number. They call it 711. If you're going to Google it, you'll see 711 for rule.
So these days it takes a person to watch seven hours of content or consume seven hours of content.
I have 11 touch points across four different channels.
OK.
So by doing, let's say by taking the short form content and running ads, targeting your audience with that content,
because the goal is to educate them to build the no like and trust factor because that's when people buy from you, when they like you, when they trust you.
So you can pretty much manufacture the 11 touch points that way and also let people consume your content that way.
So we started doing that. Like we would take even longer videos. We've tested five minutes long, 11 minutes long.
We would just run Facebook ads targeting our audience and we would have let's say like we would spend fifty dollars and then would get like for the first three seconds.
Most people watch that. But then they scroll through. We don't need those people.
And then within Facebook, within matter, you can see how many people watch 25 percent, 50 percent, 75 percent and 90 percent of the 9800.
But we look at 25, 50, 75 and 100. So with the 100 people, I think we had about 57 people, 100 percent.
Yeah, about 57 people that stopped and watched the entire 11 minutes.
Yeah. Yeah. Wow.
And those were our clients. And now we can take, let's say that audience or 50 percent plus.
Right. And we target them with an offer.
Wow. Yeah. Yeah.
And you know, that's so you said Google started it and then it's it's something that's been proven. You guys tested it out.
Yeah. I mean, yeah. Yeah. So we're doing that.
So what we like to do with the short form content, we would take, let's say, five clips.
There would be 60 to 90 seconds long or 30 to 90 seconds long.
And we would run. You could literally put three dollars a day.
And for each and every ad, have them in separate ad sets.
So you want to make sure that people see them, that Facebook doesn't decide for you, like who's going to watch them.
Yes. Because you want people to consume it.
Yeah. And that's the goal, right? The engagement. That's what you want to build.
You want to build that invisible pipeline, a pool of people and run it for for an entire month and let people see it.
And then in the meantime, they'll start engaging and then you can launch every target again based on people who were watching that content.
Wow. And I mean, like you said, it's for us, right?
The people that just want to show homes or sell products, that just sounds like a lot of extra work to do.
And so I think that it's it's it really is important to find an exceptional marketing company that will be able to help you.
And it's a different kind of language.
And even though, you know, most entrepreneurs or business owners are very familiar with it, it's still something that takes a while.
It does in a way and it doesn't at the same time. So that's why we are professional.
I know, I know, I know, I know.
You're the professional. I'm sitting here like, what? I think I just spent like two hours on one ad paying ten dollars a day.
So yeah, yeah, yeah.
It's definitely something that you have to be good at. Right. And I couldn't think that you would be able to run a business that is truly going to be successful or is successful without having that knowledge and it being a lot easier for you.
Yeah. But that's why, like in this case, for example, we love working with local professionals, local businesses, real estate agents,
professional like yourself, because you can pretty much become the go to realtor in your area in four to six months using this.
You record, let's say, 20 videos, short from content, you take one day, you prepare everything, you record them one shot.
And well, not necessarily like, of course, it might take a couple of iterations, but you can record all of them in one day, edit them, and then prepare for the next quarter.
So let's say prepare everything starting in December and then starting January, launch the entire campaign.
Wow. Yeah. And let those ads do the work for you. Let the content do the work for you.
And you don't necessarily need to have like a huge budget. That's what I love about this. This type of strategy.
Thank you for being here today. I'm really happy that you tuned in to Vision Pros Live.
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Have an excellent time building out your vision and becoming a Vision Pro yourself.