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What tips do you have for leaders?

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I mean, there are just a billion potential tips for leaders.

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But I think the one that I run across the most

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in the leaders that I work with is why are you leading?

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What is drawing you to be a leader?

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What's the aspiration there?

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And where that comes from is that we're taught

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through society and from the youngest age

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that what we need to pursue

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is the next rung on the ladder

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or moving up into the right,

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going from one thing to another.

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But often we're not thinking about

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what better outcomes look like for ourselves.

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And so, so many of the leaders that I work with,

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I'm really trying to understand,

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are they leading because this is something

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they really believe in,

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something that they really wanna do,

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or are they leading because

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this is what they think is expected of them?

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This is what the world has told them to do

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and is it actually right for them?

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So the biggest tip that I have is for people to do

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a little bit of introspection to say,

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is the life that they're leading as a leader,

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the life they want to be living?

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Or is there a version of that

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that looks better than where they are now?

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But I feel like that the answer that might come

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might not be as easy as just a little introspecting.

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So I wanna go to your journey.

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If you did that for yourself,

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and what did you find, what did you explore, Eric?

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Yeah, I think you're right.

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It's never easy.

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And to say that it's easy is disingenuous completely.

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But I remember very, very clearly

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having gone through one of the hardest things

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I've ever gone through in my life,

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a really tragic loss of my father.

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And I continued going through the leadership ranks

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and pursuing bigger and bigger jobs

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through the largest grief that I felt in life

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in a lot of ways.

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And it wasn't until I was finally able to get

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some sense of closure or resolution on what I was feeling

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that I was able to take a step back and really think,

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what do I care about?

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What are the beliefs that I hold about the world

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and the way that I live life that are important to me?

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And if I could just break that down into a smaller bit,

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what does a perfect day look like for me?

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How am I spending my time in a day

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that feels like it's so aligned with who I am as a person?

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And so I really took that on as a project

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and realized that a lot of what I was doing

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was outside of what I believed or wanted to be doing

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in my leadership roles,

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and instead carved a new leadership path

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where I could spend more of my time,

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not just in a day, but every five minutes,

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doing things that really light me up

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and really bring me to my best leadership potential.

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Wow.

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So you didn't completely change your path,

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but you incorporated that little by little in your life?

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Yeah, I mean, I think it's really hard, right?

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It's like people, it's something in dreams or movies

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where we get to just turn our lives upside down and say,

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okay, we're gonna go do this thing we've never done before

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and excel at it.

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But rather treating this whole thing,

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I'm in my late 40s now,

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and treating this whole life as sort of this journey

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that we're on where there's gonna be twists and turns.

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And the idea that there's a right answer,

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there's an idea that there's an end goal

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that we have to reach as a leader,

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whether it's a CEO of a company

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or the chief marketing officer or anything in the C-suite,

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that that's finally the golden ticket

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that's gonna answer all of our questions.

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That's what I'm trying to dismantle

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because you can have all of these things

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and look so good on paper or on your social feeds,

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but feel pretty empty and hollow inside

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at the end of the day.

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So, I think a lot of people want to achieve being a leader

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because of the status it provides

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and the position that it holds for them in life

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without thinking, is this really something that I want

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and something that's good for me?

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And I think that that's what requires the introspection

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and the analysis to say, what is the right path?

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Or what could I be doing that feels more expansive to me?

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There's so much I wanna explore here.

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How, so, and I don't have a question designed for this,

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is it's a very random thoughts.

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So, when you found out for yourself,

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like, hey, this might be my path to doing things.

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But then I see a lot of people,

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so I had recently, I had one of my friends,

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he couldn't find a job and he's been struggling through that,

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but he wants to start a business because he's looking up.

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And he, instead of applying for 10 other jobs

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in other places, he's jumping head on

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into this business venture which he knows nothing about,

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how to run a business.

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But seems like you did not do that.

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You did something very different

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and you took a different approach.

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How did that path, like, what was that path like for you?

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Yeah, I mean, I think it's a good question.

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It's always so tempting when we leave one thing

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to use a cliche to like throw the baby out

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with the bath water, right?

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And to say, everything that we've learned

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or accumulated up to this date is now irrelevant

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because I'm doing this new thing now.

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But what I did and what I always urge people to do is,

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I spent most of my career post-academia as a marketer,

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as a brand builder, as a marketer.

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And as I got more senior in those roles,

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I was taking on more of the parts of the function

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that I didn't like as much or didn't gravitate to as much.

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Not that they're not important,

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it's just I personally wasn't lit up by them.

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So I did some introspection and said,

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what are the parts of what I've done

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that I really love to do?

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That included writing, presenting,

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making sure that if I was doing marketing,

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that it was focused on the foundational storytelling

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and brand building pieces that can then be used

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as part of growth and performance drivers,

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but I don't wanna spend my time optimizing advertisements.

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That's not what I wanna be doing.

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I'm a brand builder, I'm a speaker,

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I'm a writer and I'm a storyteller.

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So how can I create what I'm doing,

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leaning into what I was strong at based on the equity

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that I've had from the places that I've been,

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build on that equity instead of throwing out everything,

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keeping what's really good and getting rid of the things

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that I don't want anymore.

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Wow, that is, wow.

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Say that one more time for our listeners.

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That was so good.

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Yeah, so I mean, you can almost think about it as like,

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remember when we were kids, we had a backpack, right?

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And as you get more senior organizations,

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you're adding more and more stuff into that backpack

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that you have, but when you realize that that backpack's

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bursting at the seams and so full and kind of breaking,

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you've gotta figure out in your next thing,

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what are you gonna unload from that?

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What are you gonna keep in that backpack that you really

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love that you can't do without?

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And what can you say, you know what,

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I don't need to be doing this anymore.

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I've done it, I don't really like it

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or I'm not that good at it.

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And maybe I wanna lean into what I'm really strong at

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and what I really love to do.

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So your backpack's a little bit lighter

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and you're a little bit happier.

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So what did you get rid of for your backpack?

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Yeah, I mean, I got rid of, I turned out, you know,

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I don't love, probably because of the way I was raised

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and maybe a lot of people are like this,

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but I was raised without any authority whatsoever.

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I had complete control over my childhood and my life.

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I was raised by just a single mom who worked three jobs,

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you know, she didn't graduate high school

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and so worked really hard to just make ends meet.

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And so this idea of authority,

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this idea of always having to manage up

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is not something that I've loved.

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And it's something you have to be really good at

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if you take on a big corporate role,

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you have to be really good at figuring

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how to quote unquote manage up.

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And it's not something I ever love to do.

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I'm not a very political person, I've never loved to.

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So what better thing could I be doing

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but run my own company?

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Yeah, that's awesome.

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Wow, thank you for sharing that, that's amazing.

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Okay, I have one more question for you, Eric.

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I think today's segment has already been great.

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I think that was very practical insights

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that you shared with us.

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Thank you.

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My question for you is,

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what defines a great leader to you, Eric?

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There's so many, I guess I'd start with,

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I start with four things,

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four principles of leadership

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that I really think make a great leader.

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The first is having a vision,

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having an idea of where it is that you're going.

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And it doesn't have to be a grand vision

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like Martin Luther King or changing the world,

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just a vision for where you want your company

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or your business to go.

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What is that vision?

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That vision is useless if you don't have the passion

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that's attached to the vision.

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How much do you really care about it?

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The most successful leaders in the world

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care about what they're doing so much that

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it's part of the air that they breathe

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and the water that they drink.

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And it's related to the vision that they have

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about where they're going.

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So you've got the vision, you've got the passion,

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but everybody knows that those things aren't that useful

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unless you have persuasion,

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the ability to bring people along

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on the journey of the vision that you have

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and to inspire people with the passion

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that you have as a leader.

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But then the fourth thing is perhaps

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the most important thing at all, and that's humility.

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And you can think about humility

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as literally a line across a page.

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And leaders are either kind of above or below that line

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at any given time, right?

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We experience this all the time in terms of our humility.

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When we're below the line,

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and we all know how this works

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in our personal relationships.

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When you're below the line,

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you're committed to being right,

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you're closed and you're defensive.

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We've all been there probably multiple times a day.

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We really wanna be right.

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We're not really open to new ideas

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and we're gonna defend our ideas at all costs.

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But the best leaders are the ones

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that can rise above that line

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where they're not committed to being right,

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but committed to learning.

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Where they're not closed, they're open,

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they're not defensive, they're curious.

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So again, it's vision, passion for that vision,

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persuasion to bring people along

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and the humility to know whether you're being above

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or below that line and trying to rise above it

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as much as possible.

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How does someone improve in these four areas?

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I mean, the first is, you know,

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it's outside of what you learn in business school

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or outside of what you learn in classrooms.

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But vision comes from a lot from intuition.

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What is the intuition or the beliefs

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that we have about the world

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and what we can do to make this world a little bit better?

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I'd hope that leaders are going into what they're doing

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because they see a problem in the world, they wanna fix it.

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That's every leader I've ever worked with

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spot some kind of problem, big or small

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and has a solution to solve that problem.

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So again, it's really making sure

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that you're really crystal clear through language

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and articulating what the problem is

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and what your solution is to that problem.

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That's what helps you define what a really good vision is.

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You can think about a vision is not, you know,

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what is your big lofty vision in the world,

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but what does a perfect world look like

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if you do everything you say you're gonna do?

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What does an ideal world look like?

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You know, in terms of passion, you just gotta have it, right?

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We've all met people who go through the motions,

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who are doing what they do and it's a job

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and that's totally okay.

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But those are not often the best leaders

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because they're not inspiring people

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to come along on the journey with them.

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The persuasion piece, that is always about

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learning what successful communication is,

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not broadly, but for every individual

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that you're talking to.

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How do you really take the empathetic inputs

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that you have through other people

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and then how do you communicate

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based on what you're getting back?

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And that's where this idea that started in the 50s

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of active listening comes from.

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The idea of active listening

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is that you're listening so hard

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that it actually changes your mind

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and changes your direction.

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And the best leaders in the world

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practice active listening,

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really hearing the empathetic input

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and then responding to it.

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And that's where persuasion really comes from.

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And then humility, it's so interesting, right?

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Because we're seeing such a lack of it in these days

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in a lot of ways.

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We're not seeing people really rise above

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being committed to being right and close and defensive.

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But you know, if you really look at the people

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that inspire us and the people that we look up to

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as heroes in the world,

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there are people that are generally curious,

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not just about other people,

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but about the world around them,

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generally open to new ideas

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and being pushed on their thinking.

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And even if you take people that maybe are polarized right

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now, people like Elon Musk, for example,

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who we love him as an entrepreneur,

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the jury's out on what direction he's going in

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from lots of perspectives,

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but he is somebody who has been open in the past

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to really being pushed in his ideas,

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really being open to being pushed in his ideas,

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not being committed to being right.

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And the question is, what happens when somebody starts

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to drift below the line?

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And when we start to see people drift below the line.

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So again, you know, it's really about listening

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to other people and really taking in those empathetic inputs

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in order to communicate better.

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Thank you for sharing that with us today.

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Well, that's awesome.

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Do you recommend any books to read when it comes

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to the listening side or the leadership skills side

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or whatever you, something that will actually help people?

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Yeah, I mean, I think, you know, it's interesting.

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It's like so much of what I've read around this

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hasn't necessarily been in book form,

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but through either Harvard Business Review articles

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or watching the leadership style of people that I admire,

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whether it's the CEO of Patagonia or other people

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that are really making a mark

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through differentiating leadership styles

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and inspiring people in the world

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to think differently about business.

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So I don't know if there's like a singular book,

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but then again, I'm not also the biggest business book reader.

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I try to lead into fiction,

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read fiction as much as possible.

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I stay away from reading too many business books

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to be honest with you.

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Thank you for being here today.

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I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions

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as these episodes continue to move forward.

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This is gonna get more and more fun.

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We'll have more and more engagement as well.

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We'll invite people to participate in the show

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and thank you for giving us your time and attention.

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Have an excellent time building out your vision

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and becoming a Vision Pro yourself.

