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When it came to you doing the podcast of How to Founder,

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tell me about your vision.

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Well, so, How to Founder is with me and my friend,

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my buddy, Chris Franks.

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And Chris and I are pretty active

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in the entrepreneurial community,

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especially here in Colorado.

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And we're always volunteering our time

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and running meetups and events and in-person things.

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And we want to help entrepreneurs,

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whatever that means, we wanna serve entrepreneurs.

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I believe entrepreneurship is the master key to prosperity.

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And I wanna help those entrepreneurs along the journey.

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And so we started How to Founder

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because one of the things that is missing

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with entrepreneurial content and books

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is it's very inspirational and very little tactics.

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So How to Founder is about the tactics

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of being an entrepreneur.

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What do you do when an employee is stealing from you?

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How do you create a vision statement?

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What does social media strategy look like?

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Every episode is a deep dive into,

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think of it as a founder reference manual

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that we'll eventually one day write.

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But that's what the podcast is.

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It's the tactics, it's how to,

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the practical advice on a specific topic.

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I'm gonna ask you one more question.

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How did you get started?

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In the podcast or just as an entrepreneur?

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Oh, I love it.

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Give it to me.

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I'm an entrepreneur

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because I can't hold the job otherwise.

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I'm a terrible employee.

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So I started becoming an entrepreneur

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by doing graphic design for a Mexican t-shirt company

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as a contractor.

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So I made t-shirt designs for a silk screening company

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and just kind of fell in love with working on my own.

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And then started building companies

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and partnering, et cetera.

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The podcast was just a result of Chris and I wanting to,

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essentially I wanna work with founders

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for the rest of my life.

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It's selfish.

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I just love working with entrepreneurs and founders.

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And so this is our first step into maybe making a business

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out of helping founders progress along their businesses.

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Yeah, yeah, I get that.

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And if I'm not mistaken,

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you have had multiple businesses

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with successful exit plans,

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allowing you to continue to be a founder

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and an entrepreneur, is that correct?

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Yes, I've started seven companies, sold six of them.

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Two, I sold the public companies.

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And yeah, I love the launch.

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I love the exit.

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The middle part, not so much,

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but the in-between stuff is the hard stuff,

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but the launch and exit I absolutely love.

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When you stated being a founder, being an entrepreneur,

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there is a lot of costs to it.

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So what I wanna talk about is the startup cost.

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What are some hidden costs founders or entrepreneurs

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should be prepared for when starting a business?

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Well, so if you're talking like hard, like dollars,

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you can start a business and not put any money upfront.

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A lot of services businesses start with no risk.

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And if you're just starting as an entrepreneur,

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I highly recommend starting as a services business.

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Go do car wash, create a car detailing service

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or a window cleaning service, something that you can do.

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If you're younger, something that you can do

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without having to put any money upfront.

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But there's personal costs

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that I think what you're really talking about.

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And the personal costs are,

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I think the most common thing

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that entrepreneurs don't recognize is the cost to your ego.

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So you have to have no shame when you get into a startup.

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You have to be willing to look foolish.

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So there is a reputational cost,

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especially when you're starting out

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because you have to be willing to go

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and talk to people and sell.

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And you have to be willing to fail a lot.

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Even if you're in it for 20 years,

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you have that willingness to fail and look foolish.

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I would say is the most under recognized cost

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of being an entrepreneur is just being wrong a lot

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is hard on your ego.

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Yeah.

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And you could say that I'm sitting here like,

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ooh, tell it because.

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Yes.

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And it's definitely an ego thing.

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I'm just gonna share, I hate being told no.

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Hate being told no.

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I don't know if I've ever not ever put myself

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in the position of being told no when I was younger,

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but right now I'm like,

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oh, that's a word that I really don't like.

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It could either make you or break you,

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pushing you forward to understand why.

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I think that you're onto something when it comes to saying,

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don't do it, but then when you do, these are the tactics.

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So what would you tell an entrepreneur first?

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Like, hey, if this is something that you really wanna do

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and you're okay with all these things, where do they start?

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You start with trying to prove yourself your idea wrong.

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So for you it'd be go look for that no

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and find out why they're saying no and do that a lot.

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So talk to people, before you start the business,

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before you get a company logo, and by the way,

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I make this mistake all the time.

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The first thing I do when I have an idea

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is I go and make a logo so I can have in my head an identity.

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That's the wrong way to do it.

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The best thing that you can do is go out

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and talk to your customers, build a website,

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go to, I use strikingly, but there's a bunch

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they get a different, put up a really simple website

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and that you can send people to

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and see if you can get traction.

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Before you spend any money, before you start the business,

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go figure out where your idea is wrong.

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It's best to do it in person, so go knock on doors,

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go to a trade show and just start talking to the exhibitors

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and the people there and try to figure out

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where you are wrong and modify it

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until you feel like you've got an idea you can sell.

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That's when you start, is when you think,

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okay, I can get money for the thing that I'm doing.

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That's when you can actually start the business.

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And you know that's interesting you say that

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because as social media and everything

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just blows up all these ideas,

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I believe that there are entrepreneurs

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that become entrepreneurs based off of what they see

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and not really what they know.

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When you, have you met anyone that's like,

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you know what, I've seen somebody do this, I can do this.

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And then how do you go about having that conversation?

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Yeah, so you're dead on with that.

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If you're going into it to make money,

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chase the vision, not the money, right?

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To your podcast, chase the vision, not the money.

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The money will end up following you.

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So you have to have a passion

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for what you're doing to start a business.

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If it's not something that you would do for free,

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essentially, then you're not gonna have the grit,

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the perseverance to work through the hard times

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because it's not fun.

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So if you're not doing something that you enjoy,

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if you're doing it because somebody else

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is making money at it, and that's the reason,

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you're gonna fail.

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It's that simple.

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It's too hard to do it just for the money.

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And I tell you, I think I see that a lot.

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And not saying that I've had a guest on here

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that is doing that.

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It's just when you're on social media

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and you're watching all these people

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birth up these ideas that don't seem like their vision,

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it just seems like an idea that someone else brought to them.

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Could that be the reason why 90% of entrepreneurship

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businesses fail?

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Yeah, a great reason why companies fail

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is because the founder loses steam.

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It's just too hard.

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And I wanna take a step back

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because what I said just before

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is not necessarily true for everybody.

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If you wanna go out, so I first said,

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go out and start a services business, right?

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Go do window washing.

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And that probably isn't your passion.

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So the reason why I said that

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is because entrepreneurship is a craft.

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And if you're just starting out,

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go fall in love with being an entrepreneur.

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It doesn't have to be the business that you're in today

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because you're gonna have 10 businesses

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that you're gonna do.

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So first, fall in love with the craft

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and understanding of being an entrepreneur.

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How do you run your books?

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How do you sell to customers?

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How do you actually provide service?

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What do you do with employees?

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All of those things,

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the entrepreneurship itself can be a passion,

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but when you wanna take that swing for the fences,

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it's gotta be something that you're passionate about.

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So I diverted off of the question you just asked.

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I apologize, but I thought that was important to bring up.

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No, no worries.

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No, no worries.

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And that's okay because this is about vision, of course,

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because we're Vision Pros Live

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and everyone does have a vision,

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but sometimes, well, majority of people have a vision

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when it comes to starting a business.

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But even if you don't, like you said,

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I've never actually heard anyone say,

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you can be passionate about being an entrepreneur,

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which often sometimes makes serial entrepreneurs

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very successful because they know how to start up,

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go to the middle and exit,

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and they can continue to do that.

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And if I may ask, Anthony,

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is that something of what you've done

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is created this path that allows you to start businesses

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and then have great exit strategies and continue on?

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Yeah, my hobby is entrepreneurship.

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I don't play golf, I don't go tennis,

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I don't do wood carving.

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Like I wish I did, it'd make me seem more balanced,

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but truly my hobby and my passion

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is entrepreneurship itself and helping other founders.

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So it's a little bit,

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and I think most serial entrepreneurs are like that.

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They enjoy the game.

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It is a game.

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They enjoy the game of being a founder

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and serving their employees and customers.

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They just love it.

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What's your why?

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To help entrepreneurs.

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It's that simple.

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My way is really easy.

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And you wake up excited about it every morning, right?

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No.

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No?

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What are you doing?

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No, no, no, no, no.

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Life happens.

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So there's oftentimes where, what am I doing?

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That's normal.

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Like that being in this and doing this,

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it is a roller coaster.

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And you have to just kind of set yourself up

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to understand that and get,

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and when you're in a dip,

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know that there's gonna be,

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when you're in a valley,

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you know there's gonna be a peak as well.

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So just kind of get used to the ride.

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That is so funny.

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What was your most significant learning experiences?

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Oh gosh.

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I think the most significant piece

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of information I received was when I,

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was when I read a really small book.

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It's a really, I recommend this to everybody.

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It's called Strengths Finder.

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And essentially what I used to feel,

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I used to feel like I needed to work on all of my weaknesses.

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Like I, because I was not strong in one area,

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I needed to go work and lean into that

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and become better at the thing that I didn't like to do

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or was not good at.

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And what I did,

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I've always, once you read this book,

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there's kind of a little task

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that tells you what you're strong in.

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And it also says,

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and so go find other people that are strong

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where you're weak and partner up with them

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and not be apologetic for where you're weak.

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Say, the reason why I need you is because I'm weak here

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and you're strong here.

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And so attracting people and setting the people up

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that you're working with,

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that this is why I need you to be a partner with me

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is because I'm weak here, you're strong here,

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was incredibly liberating.

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It allowed me to go do the things that I'm great at

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and enable other people to do the things

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that they're great at

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and make really great teams

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from those balancing acts of strengths and weaknesses.

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Anthony, I really liked that you said that

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because I believe, I was actually on social media

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and I've seen this, of course, this reel

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and this man had this ginormous hat on, right?

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And he said, that's the hat that entrepreneurs wear.

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And it's all hats.

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I mean, it should cover everything.

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And we- That's true.

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We believe that that, becoming an entrepreneur

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and having a vision is usually something we do alone,

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but you saying to go out there and find someone

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that is strong in the areas that you're weak,

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meaning you don't have to wear the hat all by yourself.

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So it's very interesting.

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But when someone starts a business,

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when is the time to say,

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hey, I need to find somebody else?

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That is a very, like the answer,

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it's the same answer for anything entrepreneurial.

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It depends.

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Okay.

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It depends.

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So if you're entering, some founders

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will look for a co-founder right away.

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For example, if I'm really strong in sales

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and I'm really weak in technology,

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I'm gonna go find somebody that's strong in technology.

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Really hard to do by the way,

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but that's kind of what you would do when you're starting.

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It's like, I can sell into this vertical.

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I have a solution I need built.

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I'm gonna go find a co-founder or vice versa.

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If you're a strong CTO and you need somebody

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that can market and sell, then go find a co-founder.

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There's a lot of entrepreneurs that decide,

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I'm gonna try and do it all upfront.

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And even the things that I'm not great at,

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I'm gonna learn how to do them

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so I can cover all bases if I need to.

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I think that's also a very practical way

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of starting a business.

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Not trying to find a co-founder,

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but trying to get good at everything

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so that you know who to hire or bring on

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as you're going through the business.

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Like this, I know that this is where I'm weak

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and I know that I need somebody that can,

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but you also have an understanding

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of what it takes to be successful in that area

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so it helps you bring on the right co-founder.

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Yeah.

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I think when you feel you can't get

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to the next level by yourself,

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and with just going out and having coffee with people

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that are good at what you're weak at,

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once you get to the point where it's like,

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I need somebody to kind of lean into this full time,

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that's a really good time to go find somebody

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that can help balance you out.

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Understand that that definitely helps me

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and I'm sure the audience to understand that

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that you don't necessarily have to do it alone,

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but there are steps that you can take

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when wanting to have help or find a co-founder.

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I never even thought about the fact that,

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yes, entrepreneurs are founders

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and then you can immediately begin to have a co-founder

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to actually build a business

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and possibly become a lot stronger in both areas.

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Yep, there's actually accelerators

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that have that as a thesis that they don't invest in

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or let anybody a part of their acceleration program

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unless you have the thought that you need a co-founder.

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They invest in teams of two or more,

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not individual single lone wolves.

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And I think that that makes all the sense in the world,

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especially if you know that that's what you wanna do.

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Before we head out, I do wanna ask,

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what tips do you have for entrepreneurs and or founders?

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So for founders, there's a difference for me.

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So founders are people that are individuals

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that are doing it, they're in a business now

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and they're running it.

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Entrepreneurs, I feel are a little bit more

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before they jump into a business,

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they're thinking about a business or in a startup

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that it doesn't have revenue.

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And that's just my classification.

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That's probably not the dictionary definition of it.

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So tips for entrepreneurs is just start.

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Take the first step.

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Well, first of all, don't do it, stay away from it, run,

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go live a normal life.

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The second one is now that you've ignored me,

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just take the first step.

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Over planning, your plan will fail.

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Whatever you think is going to be your business

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in six months, you are wrong.

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So just be comfortable with being wrong

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and take the first step and know that you're gonna have

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to readjust constantly along the way.

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For founders, look, I know it's lonely.

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And go find other founders to talk to.

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Be a part of a peer group, go to meetups,

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go find other founders in person in your area.

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There's something so enabling and so fulfilling

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about being around other batshit crazy people like you

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that are going through not the same problem,

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but having the similar struggles that you do as a founder.

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So it's inherently lonely.

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So make it less so by finding other founders

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that you can talk to.

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Thank you for being here today.

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I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions

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as these episodes continue to move forward.

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This is gonna get more and more fun.

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We'll have more and more engagement as well.

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We'll invite people to participate in the show

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and thank you for giving us your time and attention.

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Have an excellent time building out your vision

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and becoming a Vision Pro yourself.

