1 00:00:00,000 --> 00:00:02,200 Tell me about your vision. 2 00:00:03,700 --> 00:00:13,100 My vision is to help small businesses become household names across America. 3 00:00:14,200 --> 00:00:18,800 My vision is to do that within the home service and professional service categories 4 00:00:18,800 --> 00:00:23,500 because they're the hardest categories to market and advertise for 5 00:00:23,700 --> 00:00:27,800 because they're not the desirable things, they're the necessary things. 6 00:00:27,800 --> 00:00:38,500 My vision is to help the right people become multi-millionaires 7 00:00:38,500 --> 00:00:44,300 and for them to be able to help their people, particularly people that are underprivileged 8 00:00:44,300 --> 00:00:50,500 that are often in the services industry, become people of wealth and prosperity 9 00:00:50,500 --> 00:00:53,600 that exceed $100,000 a year. 10 00:00:53,600 --> 00:00:57,900 And I believe that we can do this at a very, very large scale, 11 00:00:57,900 --> 00:01:01,600 but we have to do that one great brand at a time. 12 00:01:01,600 --> 00:01:04,400 Yeah, yeah. Thank you. I love that. 13 00:01:04,400 --> 00:01:09,500 And it's when you have a small business such as myself, 14 00:01:09,500 --> 00:01:12,000 I tell you, wearing all the hats, right? 15 00:01:12,000 --> 00:01:13,100 Wearing all the hats. 16 00:01:13,100 --> 00:01:18,500 And I believe that one of the biggest things nowadays is marketing and branding, 17 00:01:18,500 --> 00:01:25,300 but when you have a love for what you do and it's not marketing and branding, 18 00:01:25,300 --> 00:01:31,000 you definitely want to find a company that has that desire 19 00:01:31,000 --> 00:01:34,100 and those type of visions that could take care of that 20 00:01:34,100 --> 00:01:36,100 so you can work on everything else. 21 00:01:36,100 --> 00:01:38,800 I tell you, that's what it totally stuck with me. 22 00:01:38,800 --> 00:01:43,200 Like, wearing all the hats is not the best thing at all. 23 00:01:43,200 --> 00:01:46,700 And with the small business, I think that that's one of the things 24 00:01:46,700 --> 00:01:49,100 that they have a challenge with. 25 00:01:49,100 --> 00:01:50,100 They absolutely do. 26 00:01:50,100 --> 00:01:54,300 And wearing all those hats is often necessary in a small business, 27 00:01:54,300 --> 00:01:58,400 but it's also really great to identify all of the hats 28 00:01:58,400 --> 00:02:02,400 and understand that there's hats that you can take off at strategic times. 29 00:02:02,400 --> 00:02:05,100 When you build the business that you're going to have, 30 00:02:05,100 --> 00:02:08,200 not the one that you are going to have from an org chart standpoint, 31 00:02:08,200 --> 00:02:11,900 and then simply take the hats off as revenue allows 32 00:02:11,900 --> 00:02:13,900 to the right people at the right times, 33 00:02:13,900 --> 00:02:18,800 we have a whole structure in our framework that allows us to help people see that 34 00:02:18,800 --> 00:02:23,600 and find the path to buy back their time to be able to invest back into the company. 35 00:02:23,600 --> 00:02:27,400 And until then, we'll be there to support them on the marketing and communication side 36 00:02:27,400 --> 00:02:30,600 so that their lives can be easier because, frankly, 37 00:02:30,600 --> 00:02:32,500 it's a lot of work to be an entrepreneur 38 00:02:32,500 --> 00:02:34,900 and it's a different game than being a technician 39 00:02:34,900 --> 00:02:38,900 or an agent of some different thing or a lawyer. 40 00:02:38,900 --> 00:02:42,800 And we're here to help support people through the process 41 00:02:42,800 --> 00:02:45,000 that we already know the landscape of. 42 00:02:45,000 --> 00:02:47,600 We're the guide. That's why they call us wizards. 43 00:02:47,600 --> 00:02:49,300 Yes. 44 00:02:49,300 --> 00:02:51,900 Tell me a little bit about the framework and strategies 45 00:02:51,900 --> 00:02:54,500 that you use to help small businesses. 46 00:02:54,500 --> 00:02:58,500 I developed a framework called the frictionless flywheel, 47 00:02:58,500 --> 00:03:02,600 and we're in the midst of actually just getting that book put together and launched. 48 00:03:02,600 --> 00:03:06,900 And it's really talking about the 12 major components within your business 49 00:03:06,900 --> 00:03:11,300 all oriented to the communication and how you're communicating 50 00:03:11,300 --> 00:03:15,800 either intentionally, consciously or subconsciously 51 00:03:15,800 --> 00:03:18,900 and what that communicates to the receiver. 52 00:03:18,900 --> 00:03:23,500 When we can create the framework and understand that that is a flywheel 53 00:03:23,500 --> 00:03:29,500 that's either accelerating profitable growth or slowing it down with friction, 54 00:03:29,500 --> 00:03:33,700 that allows us to create a better business 55 00:03:33,700 --> 00:03:36,100 and work with our customers to look at their business 56 00:03:36,100 --> 00:03:39,400 in a more communication positive way 57 00:03:39,400 --> 00:03:42,700 that gets out of their own way to get them past these ceilings 58 00:03:42,700 --> 00:03:46,500 that they tend to hit and get to the next level. 59 00:03:46,500 --> 00:03:47,700 Yeah. Yeah. Yeah. 60 00:03:47,700 --> 00:03:50,900 And that's called the frictionless flywheel? 61 00:03:50,900 --> 00:03:52,400 The frictionless flywheel. 62 00:03:52,400 --> 00:03:55,600 Yeah. Where'd you come up with that name? 63 00:03:55,600 --> 00:03:59,000 Right in here. 64 00:03:59,000 --> 00:04:00,900 On the fly, right? 65 00:04:00,900 --> 00:04:02,400 That's it, right? 66 00:04:02,400 --> 00:04:06,800 When you're in the creative space, you come up with these things, 67 00:04:06,800 --> 00:04:10,300 and it's quite natural as you start to see what that means as a flywheel 68 00:04:10,300 --> 00:04:15,900 and how it all works, it quickly, you start to see the path is obvious there 69 00:04:15,900 --> 00:04:22,000 and the mechanics of a business, the systems that are either serving you 70 00:04:22,000 --> 00:04:25,800 or slowing you down, the rust that is on a flywheel, 71 00:04:25,800 --> 00:04:32,500 the wrong sized parts that throw the flywheel rhythm, cadence, 72 00:04:32,500 --> 00:04:36,100 momentum and inertia up or down. 73 00:04:36,100 --> 00:04:39,800 The brakes that add tension and relief tension, 74 00:04:39,800 --> 00:04:43,000 sometimes you need friction and tension in a business. 75 00:04:43,000 --> 00:04:47,100 You don't have a good flywheel if it's not tight, 76 00:04:47,100 --> 00:04:50,200 but we also have to recognize where to grease the wheel 77 00:04:50,200 --> 00:04:53,600 and where to let things flow and where to knock the rust off 78 00:04:53,600 --> 00:04:58,500 and get those roadblocks and blind spots and breakpoints out of our way. 79 00:04:58,500 --> 00:05:03,000 Yeah. Yeah. And interesting enough, of course, I'm just going to be transparent. 80 00:05:03,000 --> 00:05:07,100 I'm going to have to look up flywheel when I get off 81 00:05:07,100 --> 00:05:10,200 so I can have a better understanding. 82 00:05:10,200 --> 00:05:14,800 Absolutely. You know, the CEO of HubSpot is the first who came up 83 00:05:14,800 --> 00:05:19,600 with the flywheel notion in business and at least popularized it. 84 00:05:19,600 --> 00:05:24,600 And it's not unlike a brake or some other kind of mechanism 85 00:05:24,600 --> 00:05:28,900 that's driven by an engine that's building a momentum or slowing it down. 86 00:05:28,900 --> 00:05:32,200 And then whether or not that flywheel is well-assembled, 87 00:05:32,200 --> 00:05:34,900 rusty, old, you know, worn out, 88 00:05:34,900 --> 00:05:38,200 or the size of the parts are changing along the way. 89 00:05:38,200 --> 00:05:42,200 I imagine all of our people like ball bearings in the flywheel. 90 00:05:42,200 --> 00:05:46,300 If you had 12 great ball bearings there that are all the same size 91 00:05:46,300 --> 00:05:49,800 and running smoothly, well, eventually as your business grows, 92 00:05:49,800 --> 00:05:51,600 the ball bearing is going to grow. 93 00:05:51,600 --> 00:05:54,600 Some of them are going to shrink or stay the same size as others grow. 94 00:05:54,600 --> 00:05:58,000 And now they're contributing or not contributing the same way. 95 00:05:58,000 --> 00:06:01,300 Sometimes they're throwing the whole pace off, 96 00:06:01,300 --> 00:06:03,700 which is breaking the inertia and rhythm. 97 00:06:03,700 --> 00:06:05,500 That means more work has to be done. 98 00:06:05,500 --> 00:06:08,900 More energy has to be driven into it to keep the thing moving. 99 00:06:08,900 --> 00:06:15,600 So it's about pacing and holding that together in a smooth way as you grow. 100 00:06:15,600 --> 00:06:20,600 Right? It's a perpetual effort of improvement around communications 101 00:06:20,600 --> 00:06:23,600 as new managers come in, new ball bearings are added, 102 00:06:23,600 --> 00:06:29,400 some are taken away, all the stuff that adds and affects, 103 00:06:29,400 --> 00:06:34,600 momentum, inertia, speed, the laws of the universe hold true in communication 104 00:06:34,600 --> 00:06:37,900 as much as they hold true in the universe. 105 00:06:37,900 --> 00:06:41,500 Absolutely. So I multitask and I looked it up 106 00:06:41,500 --> 00:06:45,100 and I see that it has so many different parts 107 00:06:45,100 --> 00:06:49,800 and it's not just one thing that can make it go and hold it together. 108 00:06:49,800 --> 00:06:52,400 So I also see the bridges and all those kind of things. 109 00:06:52,400 --> 00:06:57,000 So I guess as I look at it and I hear you say what you say, 110 00:06:57,000 --> 00:06:58,700 that's a whole business. 111 00:06:58,700 --> 00:07:01,300 That's a whole business. Yeah, it's the metaphor of a business. 112 00:07:01,300 --> 00:07:04,100 Yes. Yes. Wow. Interesting. 113 00:07:04,100 --> 00:07:07,900 You know what? I come on here and I'm always like elated to learn. 114 00:07:07,900 --> 00:07:09,400 I love to be honest. 115 00:07:09,400 --> 00:07:13,900 Like sometimes I have no clue where we're going. 116 00:07:13,900 --> 00:07:17,000 But once you have once I have understanding, I get it. 117 00:07:17,000 --> 00:07:18,900 Big time. Thank you for sharing. 118 00:07:18,900 --> 00:07:21,500 A pleasure. Absolutely. 119 00:07:21,500 --> 00:07:25,300 How do you help small business punch above their weight? 120 00:07:25,300 --> 00:07:28,000 We're going to help punch above their weight in a couple of ways. 121 00:07:28,000 --> 00:07:30,900 In our core business of marketing, what we're really going to focus on 122 00:07:30,900 --> 00:07:35,000 is first getting an authentic story put together based off of the assets 123 00:07:35,000 --> 00:07:39,400 and things that you have in your business that we could leverage today 124 00:07:39,400 --> 00:07:41,100 that are not being leveraged. 125 00:07:41,100 --> 00:07:43,200 We're going to work with what we've got 126 00:07:43,200 --> 00:07:47,200 and then we're going to take you mentally to the next level as a business owner 127 00:07:47,200 --> 00:07:52,100 to focus in on the powerful things that you can do in the business 128 00:07:52,100 --> 00:07:55,200 that stand you 600 feet above the competition 129 00:07:55,200 --> 00:07:57,800 and we're going to do all of that communication bit 130 00:07:57,800 --> 00:07:59,400 and get that to mass. 131 00:07:59,400 --> 00:08:02,100 So as many people hearing your message as possible 132 00:08:02,100 --> 00:08:06,000 as what your budget can afford and that's going to grow your business. 133 00:08:06,000 --> 00:08:08,500 While your business is growing, we're going to line things up 134 00:08:08,500 --> 00:08:10,800 so that it all starts speaking the same language 135 00:08:10,800 --> 00:08:13,700 to reduce that friction in your business. 136 00:08:13,700 --> 00:08:18,400 But then what we do from there is we really just help you 137 00:08:18,400 --> 00:08:22,800 accelerate that growth through our buying power and our relationships 138 00:08:22,800 --> 00:08:25,600 and our ability to spend your money better than you can 139 00:08:25,600 --> 00:08:28,200 by about four times. 140 00:08:28,200 --> 00:08:32,000 It makes us astoundingly easy to hire. 141 00:08:32,000 --> 00:08:34,800 It feels expensive when you see the fees, 142 00:08:34,800 --> 00:08:39,500 but when you start to see what those fees get you from your hard work and efforts 143 00:08:39,500 --> 00:08:42,600 because we're only pairing in with great operators. 144 00:08:42,600 --> 00:08:44,300 They're going to do the hard work 145 00:08:44,300 --> 00:08:48,500 and we're going to do the brainiac work that's necessary, 146 00:08:48,500 --> 00:08:53,100 that creative work that's necessary to help you get out of your own way. 147 00:08:53,100 --> 00:08:57,600 And that combination of things is going to be what accelerates your growth, 148 00:08:57,600 --> 00:08:59,800 but also your profitability. 149 00:08:59,800 --> 00:09:04,000 And growing a business costs money and it's expensive, 150 00:09:04,000 --> 00:09:07,000 but it's also to a promised land down the road 151 00:09:07,000 --> 00:09:11,300 that's going to be far more lower effort 152 00:09:11,300 --> 00:09:14,400 and a higher return for your ultimate visions, 153 00:09:14,400 --> 00:09:19,200 you know, because everyone has a vision that we have to help find the path to 154 00:09:19,200 --> 00:09:21,000 and that's really our job. 155 00:09:21,000 --> 00:09:26,200 Yeah, yeah, and I love that you said spending your money better than you can 156 00:09:26,200 --> 00:09:30,300 and then another statement you said is getting out of your own way. 157 00:09:30,300 --> 00:09:33,300 And when I think about it, just very random, 158 00:09:33,300 --> 00:09:37,000 I know we're at our time, but when I think about this, 159 00:09:37,000 --> 00:09:43,500 I think that might be what gets in the way of creating a business is ourselves, right? 160 00:09:43,500 --> 00:09:47,400 So we have this idea of what branding and marketing should look like 161 00:09:47,400 --> 00:09:51,000 because we are invested in the business. 162 00:09:51,000 --> 00:09:53,500 There's an emotional piece to us, right? 163 00:09:53,500 --> 00:09:57,800 And so when it's emotion attached to business, 164 00:09:57,800 --> 00:10:01,200 we sometimes lose the foundation of it, right? 165 00:10:01,200 --> 00:10:07,300 Which is the helping the people's and then it rolls into that spending the money better than we can. 166 00:10:07,300 --> 00:10:10,000 When we have an emotional attachment to it, 167 00:10:10,000 --> 00:10:12,400 we're just trying to do something to make us feel good, 168 00:10:12,400 --> 00:10:17,700 not what our clients or our customers or what they need. 169 00:10:17,700 --> 00:10:23,800 So I love that you said that, Ryan, that hit me and made all the sense in the world. 170 00:10:23,800 --> 00:10:27,100 Wonderful. Yeah, look, it's easy to feed the ego. 171 00:10:27,100 --> 00:10:29,200 It's far more profitable to feed the pocketbook. 172 00:10:29,200 --> 00:10:38,000 And it's sometimes our biggest bottleneck, breakpoint and blind spot is within, right? 173 00:10:38,000 --> 00:10:39,600 And that's where it all starts. 174 00:10:39,600 --> 00:10:41,300 And we've seen this. 175 00:10:41,300 --> 00:10:49,100 We know the path. We've helped hundreds and hundreds of companies become outstandingly successful. 176 00:10:49,100 --> 00:10:52,700 And the conversations go far beyond what that next ad is going to sound like 177 00:10:52,700 --> 00:10:56,100 or what thing that is going on promotion next month. 178 00:10:56,100 --> 00:11:01,000 Those are all easy nuts and bolts things that get us down a path of magic. 179 00:11:01,000 --> 00:11:07,700 And the magic happens from inside the operators who reach the end of their shadow, right? 180 00:11:07,700 --> 00:11:12,500 And aren't tall enough to ride the next ride and we help them. 181 00:11:12,500 --> 00:11:16,000 We help them see a universe that that I'll be honest, 182 00:11:16,000 --> 00:11:22,100 I didn't see this universe in 2015 when I first visited Roy H. Williams. 183 00:11:22,100 --> 00:11:25,700 I was incredibly transactional, very successful. 184 00:11:25,700 --> 00:11:29,500 And it was a huge game changer for me. 185 00:11:29,500 --> 00:11:31,800 It was transformational for me. 186 00:11:31,800 --> 00:11:37,600 And that's why I'm so passionate about it today is because I know how powerful it actually is. 187 00:11:37,600 --> 00:11:41,000 Yeah. And I hear the passion and you're so calming. 188 00:11:41,000 --> 00:11:44,600 It's like, okay, this is I'm excited and he's calming. 189 00:11:44,600 --> 00:11:47,900 So we're leveling me out here. 190 00:11:47,900 --> 00:11:54,200 Before we go, what tips do you have for entrepreneurs or small business owners? 191 00:11:54,200 --> 00:11:58,400 Absolutely. Lean into your story. 192 00:11:58,400 --> 00:12:01,500 Now, it's not easy when you're small. 193 00:12:01,500 --> 00:12:06,200 And I'd encourage you to go to WizardAcademy.org where we have classes. 194 00:12:06,200 --> 00:12:08,000 The first one being magical worlds. 195 00:12:08,000 --> 00:12:12,200 Now, I'm not financially or motivated in any way. 196 00:12:12,200 --> 00:12:16,200 It's a not for profit 5013 C school in Austin, Texas. 197 00:12:16,200 --> 00:12:21,000 We have a giant medieval tower sitting on a mound on the Texas escarpment. 198 00:12:21,000 --> 00:12:27,700 It's an absolutely stunning space to be in, highly creative and a way for you to start tugging your story 199 00:12:27,700 --> 00:12:33,000 out of your heart, your intentions yourself. 200 00:12:33,000 --> 00:12:38,000 It's a great place to start when you don't have a lot of means and resources to get going. 201 00:12:38,000 --> 00:12:41,000 Larger businesses, a wonderful place still to visit. 202 00:12:41,000 --> 00:12:48,300 We have all kinds of people that visit us there from Nobel Prize winners to astronauts to, 203 00:12:48,300 --> 00:12:51,600 you know, some of the largest companies in the world. 204 00:12:51,600 --> 00:12:56,900 And the reason why they do that is because it doesn't teach what you learn at university. 205 00:12:56,900 --> 00:12:58,200 It's going to be something different. 206 00:12:58,200 --> 00:13:00,300 It's about communication. 207 00:13:00,300 --> 00:13:07,200 That's a great place to start, also to touch base with us and really just talk about how to build your story. 208 00:13:07,200 --> 00:13:13,500 The very best thing you can do is understand what your intentions are, what your big vision is, 209 00:13:13,500 --> 00:13:16,100 and how you're going to do that with purpose. 210 00:13:16,100 --> 00:13:22,800 Because when you have that, we can create a story that wraps around that, that tickles the brain, 211 00:13:22,800 --> 00:13:28,400 that has people going, I want to be a part of that, be it employees or customers. 212 00:13:28,400 --> 00:13:34,000 Yeah, yeah. So he said it, Ryan said it, lean into your story. 213 00:13:34,000 --> 00:13:38,700 And the website they can find you on and the social media handles, please, Ryan. 214 00:13:38,700 --> 00:13:43,600 Yeah, I've got two websites that most commonly, I'm certainly at WizardOfAds.com. 215 00:13:43,600 --> 00:13:48,800 I'm also at WizardOfAds.Services, which is our service-oriented site. 216 00:13:48,800 --> 00:13:54,100 There's some examples of some of our work that we've done there. 217 00:13:54,100 --> 00:14:00,000 We've also got RyanChute.com, which is where I lean in more into the frictionless frameworks that I talk about. 218 00:14:00,000 --> 00:14:05,300 And then on social media, basically anywhere you can find me at WizardRyanChute. 219 00:14:05,300 --> 00:14:06,700 Thank you for being here today. 220 00:14:06,700 --> 00:14:09,200 I'm really happy that you tuned in to Vision Pros Live. 221 00:14:09,200 --> 00:14:14,100 I'm looking forward to seeing your reactions as these episodes continue to move forward. 222 00:14:14,100 --> 00:14:15,800 This is going to get more and more fun. 223 00:14:15,800 --> 00:14:17,600 We'll have more and more engagement as well. 224 00:14:17,600 --> 00:14:19,700 We'll invite people to participate in the show. 225 00:14:19,700 --> 00:14:22,100 And thank you for giving us your time and attention. 226 00:14:22,100 --> 00:14:26,400 Have an excellent time building out your vision and becoming a Vision Pro yourself.