Tell me about your vision.
My vision is to help small businesses become household names across America.
My vision is to do that within the home service and professional service categories
because they're the hardest categories to market and advertise for
because they're not the desirable things, they're the necessary things.
My vision is to help the right people become multi-millionaires
and for them to be able to help their people, particularly people that are underprivileged
that are often in the services industry, become people of wealth and prosperity
that exceed $100,000 a year.
And I believe that we can do this at a very, very large scale,
but we have to do that one great brand at a time.
Yeah, yeah. Thank you. I love that.
And it's when you have a small business such as myself,
I tell you, wearing all the hats, right?
Wearing all the hats.
And I believe that one of the biggest things nowadays is marketing and branding,
but when you have a love for what you do and it's not marketing and branding,
you definitely want to find a company that has that desire
and those type of visions that could take care of that
so you can work on everything else.
I tell you, that's what it totally stuck with me.
Like, wearing all the hats is not the best thing at all.
And with the small business, I think that that's one of the things
that they have a challenge with.
They absolutely do.
And wearing all those hats is often necessary in a small business,
but it's also really great to identify all of the hats
and understand that there's hats that you can take off at strategic times.
When you build the business that you're going to have,
not the one that you are going to have from an org chart standpoint,
and then simply take the hats off as revenue allows
to the right people at the right times,
we have a whole structure in our framework that allows us to help people see that
and find the path to buy back their time to be able to invest back into the company.
And until then, we'll be there to support them on the marketing and communication side
so that their lives can be easier because, frankly,
it's a lot of work to be an entrepreneur
and it's a different game than being a technician
or an agent of some different thing or a lawyer.
And we're here to help support people through the process
that we already know the landscape of.
We're the guide. That's why they call us wizards.
Yes.
Tell me a little bit about the framework and strategies
that you use to help small businesses.
I developed a framework called the frictionless flywheel,
and we're in the midst of actually just getting that book put together and launched.
And it's really talking about the 12 major components within your business
all oriented to the communication and how you're communicating
either intentionally, consciously or subconsciously
and what that communicates to the receiver.
When we can create the framework and understand that that is a flywheel
that's either accelerating profitable growth or slowing it down with friction,
that allows us to create a better business
and work with our customers to look at their business
in a more communication positive way
that gets out of their own way to get them past these ceilings
that they tend to hit and get to the next level.
Yeah. Yeah. Yeah.
And that's called the frictionless flywheel?
The frictionless flywheel.
Yeah. Where'd you come up with that name?
Right in here.
On the fly, right?
That's it, right?
When you're in the creative space, you come up with these things,
and it's quite natural as you start to see what that means as a flywheel
and how it all works, it quickly, you start to see the path is obvious there
and the mechanics of a business, the systems that are either serving you
or slowing you down, the rust that is on a flywheel,
the wrong sized parts that throw the flywheel rhythm, cadence,
momentum and inertia up or down.
The brakes that add tension and relief tension,
sometimes you need friction and tension in a business.
You don't have a good flywheel if it's not tight,
but we also have to recognize where to grease the wheel
and where to let things flow and where to knock the rust off
and get those roadblocks and blind spots and breakpoints out of our way.
Yeah. Yeah. And interesting enough, of course, I'm just going to be transparent.
I'm going to have to look up flywheel when I get off
so I can have a better understanding.
Absolutely. You know, the CEO of HubSpot is the first who came up
with the flywheel notion in business and at least popularized it.
And it's not unlike a brake or some other kind of mechanism
that's driven by an engine that's building a momentum or slowing it down.
And then whether or not that flywheel is well-assembled,
rusty, old, you know, worn out,
or the size of the parts are changing along the way.
I imagine all of our people like ball bearings in the flywheel.
If you had 12 great ball bearings there that are all the same size
and running smoothly, well, eventually as your business grows,
the ball bearing is going to grow.
Some of them are going to shrink or stay the same size as others grow.
And now they're contributing or not contributing the same way.
Sometimes they're throwing the whole pace off,
which is breaking the inertia and rhythm.
That means more work has to be done.
More energy has to be driven into it to keep the thing moving.
So it's about pacing and holding that together in a smooth way as you grow.
Right? It's a perpetual effort of improvement around communications
as new managers come in, new ball bearings are added,
some are taken away, all the stuff that adds and affects,
momentum, inertia, speed, the laws of the universe hold true in communication
as much as they hold true in the universe.
Absolutely. So I multitask and I looked it up
and I see that it has so many different parts
and it's not just one thing that can make it go and hold it together.
So I also see the bridges and all those kind of things.
So I guess as I look at it and I hear you say what you say,
that's a whole business.
That's a whole business. Yeah, it's the metaphor of a business.
Yes. Yes. Wow. Interesting.
You know what? I come on here and I'm always like elated to learn.
I love to be honest.
Like sometimes I have no clue where we're going.
But once you have once I have understanding, I get it.
Big time. Thank you for sharing.
A pleasure. Absolutely.
How do you help small business punch above their weight?
We're going to help punch above their weight in a couple of ways.
In our core business of marketing, what we're really going to focus on
is first getting an authentic story put together based off of the assets
and things that you have in your business that we could leverage today
that are not being leveraged.
We're going to work with what we've got
and then we're going to take you mentally to the next level as a business owner
to focus in on the powerful things that you can do in the business
that stand you 600 feet above the competition
and we're going to do all of that communication bit
and get that to mass.
So as many people hearing your message as possible
as what your budget can afford and that's going to grow your business.
While your business is growing, we're going to line things up
so that it all starts speaking the same language
to reduce that friction in your business.
But then what we do from there is we really just help you
accelerate that growth through our buying power and our relationships
and our ability to spend your money better than you can
by about four times.
It makes us astoundingly easy to hire.
It feels expensive when you see the fees,
but when you start to see what those fees get you from your hard work and efforts
because we're only pairing in with great operators.
They're going to do the hard work
and we're going to do the brainiac work that's necessary,
that creative work that's necessary to help you get out of your own way.
And that combination of things is going to be what accelerates your growth,
but also your profitability.
And growing a business costs money and it's expensive,
but it's also to a promised land down the road
that's going to be far more lower effort
and a higher return for your ultimate visions,
you know, because everyone has a vision that we have to help find the path to
and that's really our job.
Yeah, yeah, and I love that you said spending your money better than you can
and then another statement you said is getting out of your own way.
And when I think about it, just very random,
I know we're at our time, but when I think about this,
I think that might be what gets in the way of creating a business is ourselves, right?
So we have this idea of what branding and marketing should look like
because we are invested in the business.
There's an emotional piece to us, right?
And so when it's emotion attached to business,
we sometimes lose the foundation of it, right?
Which is the helping the people's and then it rolls into that spending the money better than we can.
When we have an emotional attachment to it,
we're just trying to do something to make us feel good,
not what our clients or our customers or what they need.
So I love that you said that, Ryan, that hit me and made all the sense in the world.
Wonderful. Yeah, look, it's easy to feed the ego.
It's far more profitable to feed the pocketbook.
And it's sometimes our biggest bottleneck, breakpoint and blind spot is within, right?
And that's where it all starts.
And we've seen this.
We know the path. We've helped hundreds and hundreds of companies become outstandingly successful.
And the conversations go far beyond what that next ad is going to sound like
or what thing that is going on promotion next month.
Those are all easy nuts and bolts things that get us down a path of magic.
And the magic happens from inside the operators who reach the end of their shadow, right?
And aren't tall enough to ride the next ride and we help them.
We help them see a universe that that I'll be honest,
I didn't see this universe in 2015 when I first visited Roy H. Williams.
I was incredibly transactional, very successful.
And it was a huge game changer for me.
It was transformational for me.
And that's why I'm so passionate about it today is because I know how powerful it actually is.
Yeah. And I hear the passion and you're so calming.
It's like, okay, this is I'm excited and he's calming.
So we're leveling me out here.
Before we go, what tips do you have for entrepreneurs or small business owners?
Absolutely. Lean into your story.
Now, it's not easy when you're small.
And I'd encourage you to go to WizardAcademy.org where we have classes.
The first one being magical worlds.
Now, I'm not financially or motivated in any way.
It's a not for profit 5013 C school in Austin, Texas.
We have a giant medieval tower sitting on a mound on the Texas escarpment.
It's an absolutely stunning space to be in, highly creative and a way for you to start tugging your story
out of your heart, your intentions yourself.
It's a great place to start when you don't have a lot of means and resources to get going.
Larger businesses, a wonderful place still to visit.
We have all kinds of people that visit us there from Nobel Prize winners to astronauts to,
you know, some of the largest companies in the world.
And the reason why they do that is because it doesn't teach what you learn at university.
It's going to be something different.
It's about communication.
That's a great place to start, also to touch base with us and really just talk about how to build your story.
The very best thing you can do is understand what your intentions are, what your big vision is,
and how you're going to do that with purpose.
Because when you have that, we can create a story that wraps around that, that tickles the brain,
that has people going, I want to be a part of that, be it employees or customers.
Yeah, yeah. So he said it, Ryan said it, lean into your story.
And the website they can find you on and the social media handles, please, Ryan.
Yeah, I've got two websites that most commonly, I'm certainly at WizardOfAds.com.
I'm also at WizardOfAds.Services, which is our service-oriented site.
There's some examples of some of our work that we've done there.
We've also got RyanChute.com, which is where I lean in more into the frictionless frameworks that I talk about.
And then on social media, basically anywhere you can find me at WizardRyanChute.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions as these episodes continue to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision and becoming a Vision Pro yourself.