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Where are you from?

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So I was born in Houston, spent my formative years in the megalopolis and

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cultural center of central Texas.

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Brian college station practice law in Houston for 40 years.

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And a couple of years ago, I moved out to the hill country.

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So other than four years of college up North, I'm a native Texan.

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So you're somewhat Texan.

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Yeah.

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The native Texan, of course, uh, born and raised in San Antonio myself.

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Um, so this is, uh, this is the place to be for all those, all you listening in.

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You probably already have your bags packed to move here.

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Um, we're like the fastest growing state right now.

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Um, and it is, it is a never ending construction scene, um, as well at this

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time, if you're on our highways.

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Um, so how do you guys, how are you guys doing with the construction out there

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in Kerrville?

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I gotta ask, cause everywhere else, it's just constant motion.

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Over the past 15 years, Kerrville has had between 0.9% and 1.1% growth.

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So all of the growth you hear about in the great state of Texas has not reached

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Kerrville.

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Wow.

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That is interesting.

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Cause Kerrville is beautiful.

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Kerrville is beautiful.

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It has less population than it had 20 years ago, but the reason there's no

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construction is the hilly nature of the hill country that the part of the hill

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country you live in is relatively less hilly and out here.

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Yeah.

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And out here, uh, you can certainly build a house, but it's going to be almost

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bespoke construction and it's very hard to build large tracks of affordable

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housing, whether those be apartments or, uh, relatively inexpensive homes and by

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relatively inexpensive, I mean, $250,000 for the home.

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So, uh, we haven't experienced the tremendous growth that the rest of the

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state has, and it's even more coupled with two things.

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One is Kerrville itself.

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I would not say it's progressive.

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It's less right, but Kerr county is extraordinarily right.

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And that may be because the demographics of our County is, let me get this right.

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Let me get this right.

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38% or 65 or older, and they don't want change, right?

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Uh, they don't want any new businesses.

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They don't want any new people.

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They don't want any new stuff.

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Oh, uh, it's an interesting dynamic to see the County push back on growth and

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the city say we need some growth so we can sustain our, I think 22,000 population

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base.

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Yeah.

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Uh, it's, you know, it's interesting.

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You get the opportunity to build, uh, communities selectively.

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It's, it's not, uh, that's, you know, neither here nor there.

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And my opinion of like what's right or wrong, but it is a beautiful place.

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And I will say it's one of my favorite Starbucks.

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There is the, I've got a Starbucks right on the river, right on the outside there.

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And being, I did a podcast out there once, uh, I'm going to just sit in right

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there by the river.

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They're one of my interviews and it was a peaceful, beautiful environment to be in.

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So those of you tuning in, Tom Fox has the compliance podcast network.

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He's an experienced podcaster, also experience in, um, in all aspects of

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compliance and, um, there's some legal topics we might dive into as well.

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The beautiful thing about podcasting is it's such a new industry, um, that there's

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a lot of opportunity for being able to, to dive into it and get into this game

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without worrying about all the red tape that exists with so many other types of

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businesses.

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Like if you're going to create, um, buy a pharma company, or if you're going to

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create a law firm and office, you need, you need accolades for that.

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You need licenses for that.

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Um, in the world of podcasting, it's kind of an, it's kind of a wild, wild west

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right now.

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You can just get into the game yet.

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There are still all sorts of challenges.

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There's risks, there's threats, there's, there's weaknesses, there's opportunities

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and strengths, of course, that you can lean on, but we'll be, we'll be diving

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into that before we dive into that topic too much.

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Um, you've been around the block, Tom, you've, you've done a few things, um, in

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over the last couple of decades at least.

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So, uh, I honor that and I know there's a tremendous amount of wisdom that came

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from all the years of study.

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What three resources would you recommend for other visionary leaders out there?

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Well, number one is your colleagues and your colleagues can be people you met

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meet on podcasts, just like you and I are meeting.

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It doesn't mean we're homogeneous.

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It means that our diversity can make us all better and your views on leadership

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may be different than mine, but guess what?

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Mine aren't the only views.

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And so, uh, I can learn in that method too, is to have some mentors.

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I, uh, I'm a lawyer by professional background and the three most difficult

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people I work for in my professional career, I learned the most from.

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They were hard demanding people who I wouldn't say that demanded perfection,

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but they demanded my best.

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And I may have had some questionable adjectives for them.

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I was younger, but now I see that because they forced me to do things that I didn't

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want to, that I became a much better lawyer.

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For that.

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And then the last thing is to be, and I am endlessly curious.

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I never can stop learning.

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I was a voracious reader as a child.

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I continued that.

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And now I consume information largely you're interviewing other people.

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And I spend four to six hours a day interviewing people for podcasts.

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And it's not that I can see around corners, but I'm talking to people

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who can, or I'm talking to people and I can connect the dots as I'm

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talking to all of them.

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So, uh, endlessly curious or endless curiosity has served me as well as anything.

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I love that.

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Did you say you do four to six hours of interviews per day?

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Yes.

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That's incredible.

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Um, that is truly incredible.

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Those of you listening, you can start in your podcasts.

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You can do one per month, you know, you can do one per week.

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I did a stint where I was doing the four to six interviews per day.

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Um, and it was an amazing experience.

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Like it was, it was super eyeopening.

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And I, I want to honor the fact that like that takes some tremendous

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strength and power and, and it takes a lot of, um, a lot of exercising

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to get the mental fortitude to get to the point where you can do that.

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I also noticed that I was doing a lot of interviews.

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I was doing a lot of interviews with other people and I was doing a lot of

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interviews with other people, but I would say, I will never forget that.

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I also noticed that my own experience, I would have these amazing discussions

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and the discussion I had in the morning, I remembered it would be like the most

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powerful wine I'd in the day and I would know that I had a powerful experience,

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but I couldn't remember who it was.

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And I would go look up the name and I couldn't remember the name.

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And then I would go watch the video and I would go, Oh, I don't

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know why I'm not able to dive in at that level.

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So, um, it's, it is, that is amazing.

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Four to six per day.

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How many episodes are you up to?

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Uh, I probably done 5,000 podcasts, 5,000 podcasts.

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How many years since 2012?

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Since I have, um, I don't know.

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Probably 70 ongoing.

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I can't wait to dive in more on that.

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We're going to dive into that after the break.

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Um, I want to, I want to make sure to honor the three resources that you

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just laid out there for us.

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Um, again, those of you listening in, if, if you're not aware of the power of the

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elder, this can be somebody who's one year older than you, this can be somebody

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who's decades ahead.

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Um, it's, it's just, just so much power and digging into what they say.

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We have a guide on mentors and how to find great mentors that I'll be

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attaching to the show notes.

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Um, I'm absolutely a huge fan of mentors.

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I loved what you added to that, Tom, um, being willing and able to work with

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people who want, who demand our best, who want us to show up and do well,

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who are looking for excellence.

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Hopefully we all are.

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And then there's the colleagues aspect.

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There's going to be different perspectives, but this curiosity one

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really hit me strengths finder 2.0.

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My number one strength personally is learner.

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And as a learner, so was my first wife's.

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She was also a learner hers talked about school and curriculum.

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Mine did not.

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It said, you were the kid who always asked why, um, that curiosity factor

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is a big piece of why I do podcasts as well.

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If you find that you're a curious person, this is one of the podcasts, one of the

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coolest experiences to explore the minds and hearts of other people and get to

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learn from their experiences.

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So, um, again, I love that that's the third resource that you mentioned.

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Um, anything else you'd like to add before we go to the break?

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Uh, no, let's go to break and then we'll come back.

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That's perfect.

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Mr.

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Efficient as well.

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I love it.

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We'll see you guys on the other side.

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All right.

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Welcome in to vision pros live with Jackson Callum.

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I'm your show host.

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We'll be doing interviews for visionary entrepreneurs and guest leaders who are

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building fantastic visions out there.

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Hey, what's up everybody.

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Welcome into another episode of vision pros live.

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I'm your show host, Jackson Callum, founder and CEO of first class business.

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And I am super excited to have Tom Fox on stage today.

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We're going to be talking all things podcasts with you guys.

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We're going to do our best to dive deep into certain topics, which will limit the time.

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But we'll also try to explore as many things as possible to help you on your

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route to maybe becoming a podcast guest or becoming a podcast host yourself right now.

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There's such a great, such a great season of life and time to be launching a

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podcast and getting into it.

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If you've had that inkling, listen up.

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We'll talk about the goods, the bads and the uglies as well.

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I tend to gravitate towards the uglies.

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Why?

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Because there's already a bunch of people out there and on the internet trying to

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convince you to go on the podcasts.

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So I'd rather talk about the things that might get overlooked and hold you back as

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you try to build something successful for yourself.

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So before I bring Tom back on board, another great podcast to highlight is Dave

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Morrow's podcast, hard to kill.

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You can go to hardtokill.org and see what we're up to with Dave.

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Dave's helping a hundred thousand veterans lose 2 million pounds collectively.

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He's got an award winning podcast.

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And the veteran space, a phenomenal leader as well.

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In fact, he's opened his program up beyond helping just veterans.

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He's now got a civilian community as well.

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He's the first personal trainer health professional to get me to stop

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being skinny fat in eight years.

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I've met a lot of awesome professionals.

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I don't know how he does it, but Dave's able to inspire people to look good,

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feel good and go and do good.

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I spent an honor to work with him for the last six months.

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And again, I highly recommend checking out his podcast.

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And if you're a military person, you'll for sure benefit from, from what he's

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doing now, he's helping people and he always needs more warriors to help lift

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the others who also need such support.

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Well, one of the things that Dave stands for and stands really stands against is

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the fact that the suicide rates are so high amongst veterans right now.

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And a big part of that, his theory, a lot of people are saying, well,

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Dave's theory, a lot of people's theories on this study show that when they get

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home from their military experience, they fall out of line with the routines that

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exist and they have unhealthy routines related to exercise too.

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And you end up hurting your body more than helping it, which is why he's there

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to help people stay on track as much as possible.

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I could talk all day about Dave and what he's done for the sake of honoring Tom.

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I'm going to keep moving though.

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The next one is Obrador de la Hacia de Trabajo para Latinos.

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That's opportunities for work for Latinos.

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It's our virtual assistant program where we help these, how we help Latinos,

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Filipinos and Indians become virtual assistants, digital ambassadors, as we

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call them, we do not believe in VA relationships.

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I call that virtual abuse.

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It is really sad how many entrepreneurs or solopreneurs hire somebody and never

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take interest in who they are or their personal development and growth.

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We take personal development growth extremely seriously.

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We're looking for Latino leaders who would want to be on this podcast.

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That's with my Spanish team, inspiring other Spanish speakers to take a little

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bit of hope and faith and action themselves to consider that, you know what?

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Maybe there are job opportunities out there.

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These are people who don't know about LinkedIn.

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They've never heard of it.

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They don't know about Canva Upwork Fiverr.

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They've never read Rich Dad Poor Dad.

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They've never read Think and Grow Rich.

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There's a whole, there's millions, possibly billions of people out there who could

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benefit from this type of a program.

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And we hope that you consider joining us on this or launching something to help

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us bridge the economic gap to North America, South America, and the rest of the world.

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And there's the water project.

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I'm feeling a little bit thirsty right now, but the real reason why I focus on

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this is because I've never truly been thirsty in my life.

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I don't have any affiliation with the water project.

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I just contribute to it and love what they stand for.

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I see these kids getting water from sources that are three to five miles from

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their house or from their school.

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They have to leave school to do this.

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Or parents have to leave work.

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You can imagine the disruption that would cause with your own ability to try to

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provide for your family.

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And these kids celebrate water like my kids celebrate Christmas Day.

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We have the same opportunity to give back to them by providing $5 or $20 in contributions.

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What I love about what they do is they allow you to pick the community that you get

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involved with and you actually get to see that project come to fruition, whether they

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build what's called a borehole well or a sand dam, the transparency that the water

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project has created is something that to me is second to none.

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It's inspiring.

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I hope that you feel inspired to at least talk about this with friends and family.

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And if you know of a cause that you'd rather see us talk about and support, it's

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not a competition, there's 8 billion people to help in this world.

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And my hope is that you will let us know in the comments what causes you support.

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I'll do some research on that as well.

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We'll try to get it out there.

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It's one of the privileges, great privileges of rocking this microphone is if I'm going

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to be doing this for a living and I'm also going to do everything I can to help out

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people who don't have the same privilege.

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So join me on that if you will.

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And without further ado, let's improve your lives with an interview with Tom Fox on

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how to get into this whole podcasting world and have a great experience.

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So Tom, welcome back to Vision Pros Live.

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Thanks for joining me.

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Thanks, Jackson.

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Absolutely.

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So I'm going to dive in quick and dirty on this 2012.

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You got into the podcasting game.

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What started that?

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Did you see a podcast?

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How did you hear about it?

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Let's hear that beginning story.

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So in 2010, I started my consulting firm, basically my own law practice, and I was

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laid up due to an accident and I couldn't leave the house or the only time I could

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leave the house was to go to physical therapy and I had no income.

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And I had no income, so I decided that whatever I did to market, it had to be at

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no cost to me.

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And at that point in my life, I didn't know what Twitter was.

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I didn't know what LinkedIn was.

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I had heard of Facebook and so I started exploring social media tweets.

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I tell people actually Twitter made me probably they wouldn't believe that if

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they saw today's Twitter, but back then it really was a B2B network and tool.

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And so I started with Twitter that led to blogging.

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I'd always written a lot as a lawyer, so I started blogging and podcasting was

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just a natural extension of the blogging was really the next step.

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Wow.

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Okay.

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So, and on Twitter you have 108,000 followers.

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So in fact, yeah, 108,001.

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So got that, got that followed on there.

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And I, I really do like Twitter.

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It's one of those platforms that is underrated and often misunderstood.

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I guess we should call it X now, not Twitter, but it's a platform that is so

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different in terms of strategy and how to use it than all the other platforms

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that exist out there.

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We'll reserve that strategy for later.

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I know Alex from Ozzie has some great content on how to maximize Twitter as well.

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So you got into the podcasting world.

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What was that like?

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How did the upload process work?

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What platform did you use back then?

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Um, it was about as simple as straightforward as it could be.

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I'm a Mac guy.

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So garage band was preloaded on my podcast.

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I was on WordPress to blog.

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And so I simply, uh, got a Libsyn account, loaded it up, uh, put the

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podcast into Libsyn published it on the traditional podcast platforms,

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put it on WordPress and I was rocking and rolling in about six hours.

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Six hours.

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That's awesome.

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And that's pretty similar to today.

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The podcasting world's not that hard.

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People complicate it, especially providers.

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We have a challenge in that there's a quote.

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You've probably heard it, Tom.

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When you start selling a hammer, everything looks like a nail.

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Um, and so we get all these, these people out there that are promoting

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podcast publication to get your studios and make sure you do it right.

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And, uh, you know, that ended up making people second guess themselves.

329
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I guess I can pick on myself there too.

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I like to talk about the uglies of it as well and talk about what's,

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what challenges exist.

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But, um, when I launched my podcast, I just went live on Facebook

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and I called it a podcast.

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My team goes, that's not a podcast, Jackson.

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I said, it's my podcast.

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And they said, well, you have to have this and this.

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I said, I don't not on my podcast.

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Um, and like, we have to have the RSS feed.

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Look, look, look, look, if you want to build all that awesome.

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But I'm going to go live again tomorrow and I'm going to call it a podcast.

341
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So, um, Tom, would you, do you agree with the philosophy?

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Is that wild and dangerous?

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00:18:50,840 --> 00:18:53,000
Um, how should, if you were to start today, what would you do?

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Exactly what I did before.

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It works.

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That's no here.

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Here, let me, let me check, take your phrase ugly.

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There's not, in my opinion, there's nothing, nothing ugly in podcasting.

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I'm often asked what lessons did you learn or what mistakes did you learn?

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Make like with the exception of one mistake that every podcaster has made.

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I've never made a mistake.

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I've grown.

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Everything that I have done has led to where I am today.

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And it's been a learning opportunity.

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It's been a growth opportunity.

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Now that one mistake is fortunately when you do it, you'd never do it again.

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And that of course is don't hit the record button.

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I've made that mistake and everybody's made that mistake.

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And once you make it, guess what?

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You, I, one time, one time flew to Boston to interview a Harvard professor at a

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hour and a half interview is fabulous.

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And I looked down and I went, Oh, the red light's not on.

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I can't turn it off.

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So yeah, I always hit the record button.

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Other than that, it's just been growth.

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I mean, I cringe when I look at some of those early podcasts.

367
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Yeah.

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I cringe the way I look, I cringe the way I sounded, but it didn't matter.

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People were in interested in what I had to say because the sub they were

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interested in the subject matter.

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I appreciate the challenge on the ugly reality.

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All right.

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That it may not exist from your paradigm.

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I'm also going to highlight there's some naivety to that though.

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And here's why I would say that one, I would never get in a Lamborghini

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that doesn't have a break and I would never fly a plane that

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doesn't have landing gear.

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That's just me.

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00:20:43,240 --> 00:20:45,360
There are some potential ugly outcomes with that.

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Billy McFarland is the latest celebrity story in relation to

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doing things irresponsibly.

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The irony is his bounce back story is almost proving my concept wrong at this

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00:20:58,480 --> 00:21:04,200
point, but this is the man who planned the fire festival and who went to prison

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because he wasn't able to fulfill on the things that he was promising.

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And that the bounce back irony right now, I'll own it.

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I'll recognize it.

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00:21:13,240 --> 00:21:16,920
That's probably going to make him that much more successful now that he's

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actually planning on doing fire festival again, and he's already sold out the

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00:21:21,040 --> 00:21:24,520
event yet again, somehow, because people are crazy.

390
00:21:25,280 --> 00:21:29,160
But that's the rare exception to the rule.

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Most of the stories of people who launch things irresponsibly end up in prison

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permanently or end up dying or end up being killed.

393
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And I think there's a, there's a real reality associated with that.

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With podcasting, if you're launching a podcast for the sake of making money, or

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you're launching a podcast with the end goal that it's going to make you rich and

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00:21:50,640 --> 00:21:58,000
famous again, kind of sake of making money side, you could very well end up hurting

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all of your existing relationships, hurting your own life and putting

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yourself in real financial jeopardy.

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00:22:04,920 --> 00:22:08,400
And it's, it's not fun as somebody who does, who's a consultant, but

400
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to meet people who launched a book, for instance, and are $300,000 in debt in the

401
00:22:13,720 --> 00:22:17,760
hole, and they've got a book where they've claimed their national bestseller

402
00:22:17,760 --> 00:22:20,160
and they've got two reviews on, on Amazon.

403
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And you're like, everybody sees that.

404
00:22:25,000 --> 00:22:27,840
I mean, everybody knows that and now they have nowhere to go.

405
00:22:27,840 --> 00:22:34,080
So the, the challenge of, you know, can we do this without a book?

406
00:22:34,080 --> 00:22:38,560
Sure. But what would you say about some of those stories where people have been

407
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killed or gone to prison for standing up for something or doing something without

408
00:22:42,440 --> 00:22:46,520
the responsible ethics of, of compliance in place, your compliance guy?

409
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I'm curious.

410
00:22:48,560 --> 00:22:54,360
So, uh, if you start something and you do something for a fraudulent reason and you

411
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hurt people, whether financially, emotionally, psychologically, physically,

412
00:22:58,360 --> 00:23:03,960
you should, you should, you should, you should, you should, you should, you should

413
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pay for those.

414
00:23:05,560 --> 00:23:13,080
But Tom Watson, the first president of IBM said, I want to hire the guy who's failed.

415
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Yeah.

416
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And they're going to come back faster and better if they failed.

417
00:23:19,680 --> 00:23:20,040
Right.

418
00:23:20,080 --> 00:23:21,640
Let me go back to the Lamborghini.

419
00:23:23,080 --> 00:23:27,560
You know, the reason there's a break in the Lamborghini, it's so you can drive fast.

420
00:23:28,120 --> 00:23:28,400
Yeah.

421
00:23:28,560 --> 00:23:30,120
That's why you have compliance.

422
00:23:30,120 --> 00:23:35,400
So you can do business quickly and efficiently yet stay on the right side of

423
00:23:35,400 --> 00:23:35,920
the law.

424
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So no, if there's no break, you can't drive fast.

425
00:23:40,400 --> 00:23:41,640
And that's what compliance is.

426
00:23:42,720 --> 00:23:43,240
Huge.

427
00:23:43,600 --> 00:23:44,240
I love that.

428
00:23:44,280 --> 00:23:45,520
It's super important.

429
00:23:45,600 --> 00:23:47,560
I'm going to go back to what you said about fraudulent.

430
00:23:48,400 --> 00:23:53,160
I think the sad reality is most people don't have an intent to be fraudulent.

431
00:23:54,200 --> 00:23:57,080
I believe that I don't think their goal is to hurt people.

432
00:23:57,080 --> 00:24:00,920
You know, is to go into there are certainly the narcissists that are out there.

433
00:24:01,240 --> 00:24:06,880
But most people go into those situations having been hooked, baited and switched

434
00:24:07,000 --> 00:24:09,080
by somebody else who gets them into it.

435
00:24:09,120 --> 00:24:12,160
And yeah, they got a little bit of a victim mentality, perhaps.

436
00:24:12,720 --> 00:24:16,040
You know, they've got a little bit of of.

437
00:24:17,400 --> 00:24:21,120
Naivety to what they're doing, but they're in to me lies the challenges.

438
00:24:21,400 --> 00:24:26,120
How many times I've seen people that were good adults, pretty responsible,

439
00:24:26,120 --> 00:24:30,920
understood things about life, but they end up selling the farm, you know, and

440
00:24:30,920 --> 00:24:36,040
giving everything away when they're trying to when they're trying to launch

441
00:24:36,280 --> 00:24:37,560
something like a podcast.

442
00:24:38,440 --> 00:24:41,160
But maybe it's not ugly after all.

443
00:24:41,160 --> 00:24:41,560
I don't know.

444
00:24:41,560 --> 00:24:45,640
I'm just trying to have I'm having a hard time seeing how there's no ugly in

445
00:24:45,640 --> 00:24:48,920
relation to it because of the negative experiences, seeing people go through.

446
00:24:50,280 --> 00:24:53,840
The fraud Pentagon tells us that fraud occurs when there's pressure

447
00:24:53,840 --> 00:24:55,760
rationalization and opportunity.

448
00:24:56,080 --> 00:25:00,480
So if you start out somewhere, and I saw a lot of lawyers all pray to this, they

449
00:25:00,480 --> 00:25:05,080
live beyond their means, they start doing something stupid like stealing clients

450
00:25:05,080 --> 00:25:07,440
money, and then they rationalize.

451
00:25:07,440 --> 00:25:09,960
Well, I earned it.

452
00:25:10,120 --> 00:25:10,760
I deserve it.

453
00:25:11,160 --> 00:25:15,280
And when you have those three things in common, then people move from.

454
00:25:16,560 --> 00:25:21,280
Oh, I made a mistake to, oh, I'm now engaging in illegal conduct.

455
00:25:21,280 --> 00:25:26,560
And it's sure a slippery slope, but, um, you know, hopefully the ethics, the

456
00:25:26,560 --> 00:25:31,360
under ethical underpinnings that we all have will keep us from doing that.

457
00:25:31,400 --> 00:25:33,680
But we have to be ever vigilant.

458
00:25:34,880 --> 00:25:39,200
Which is exactly why I wouldn't, I just cannot go towards that.

459
00:25:39,200 --> 00:25:43,600
There's no ugly because I don't have that hope for all people, right?

460
00:25:43,600 --> 00:25:48,400
I have the hope for, I want to give people the benefit of the doubt, but I

461
00:25:48,400 --> 00:25:52,840
just know with what I've seen that not everybody's going to align with that.

462
00:25:52,840 --> 00:25:55,360
You said pressure though, rationality.

463
00:25:55,360 --> 00:25:56,200
And what was the other one?

464
00:25:56,720 --> 00:25:59,920
Pressure, rationalization and opportunity.

465
00:26:00,840 --> 00:26:05,440
And so you mentioned the guy who founded the fire festival or fry festival.

466
00:26:06,320 --> 00:26:10,160
I remember when that documentary came out, I asked my then teenage

467
00:26:10,160 --> 00:26:16,200
daughter the following, do you think he intended he started out in

468
00:26:16,200 --> 00:26:19,240
intentionally to create fraud or just got away from it?

469
00:26:19,920 --> 00:26:23,960
He had something and, and she said, I don't know, dad, and I watch it and I don't

470
00:26:23,960 --> 00:26:28,160
know, and I don't know if he just literally got away from him.

471
00:26:28,160 --> 00:26:29,520
His vision was too big.

472
00:26:29,520 --> 00:26:32,160
He couldn't execute on his vision.

473
00:26:32,160 --> 00:26:34,240
And then it, you know, all went where it went.

474
00:26:34,880 --> 00:26:40,160
And he paid his dues to society for that as we measure those in the prison sentence.

475
00:26:40,640 --> 00:26:43,040
So he should be able to move forward.

476
00:26:43,240 --> 00:26:46,080
It's up to me to make sure that he's not going to be able to

477
00:26:46,080 --> 00:26:49,280
me or you, what are the trust that number two is going to go off?

478
00:26:49,680 --> 00:26:51,800
I personally would want to see a little evidence.

479
00:26:51,800 --> 00:26:56,480
He could pull it off, but there may be people who are willing to take

480
00:26:56,480 --> 00:26:59,080
more risk because they see other benefits.

481
00:27:00,160 --> 00:27:00,840
Absolutely.

482
00:27:01,120 --> 00:27:05,080
And so those of you, how does this relate to your podcasts that are out there?

483
00:27:05,640 --> 00:27:08,680
I think the, you know, some of the big components of that is what is your goal?

484
00:27:09,560 --> 00:27:11,080
Why are you launching what you're launching?

485
00:27:11,480 --> 00:27:13,080
Who's the audience that you're serving?

486
00:27:13,080 --> 00:27:16,400
Do you feel a sense of pressure, right?

487
00:27:16,400 --> 00:27:20,400
That a need to promise certain things.

488
00:27:20,400 --> 00:27:24,840
And if you do, can you make sure to level that with proper expectations?

489
00:27:25,520 --> 00:27:28,920
Elon Musk is the exact opposite of the scenario we're talking about.

490
00:27:29,480 --> 00:27:33,080
He sold a car from stage that wouldn't exist for two to three years.

491
00:27:33,600 --> 00:27:38,600
And 180,000 very smart people put a thousand dollars on that car, even though

492
00:27:38,600 --> 00:27:42,040
they knew they might not ever get the car, he became one of the greatest

493
00:27:42,040 --> 00:27:44,320
visionaries of all time to that experience.

494
00:27:44,320 --> 00:27:49,480
So my hope is not to uninspire anybody to say, oh my gosh, I don't want to

495
00:27:49,480 --> 00:27:50,640
launch podcasts, this is scary.

496
00:27:51,280 --> 00:27:52,680
My friend's life is scary.

497
00:27:53,200 --> 00:27:56,480
There's all sorts of things and challenges that are out there in life.

498
00:27:56,920 --> 00:28:01,560
Podcasting is actually probably one of the easiest things that you can do to

499
00:28:01,560 --> 00:28:04,400
create opportunity for yourself out there based on what I've seen.

500
00:28:04,640 --> 00:28:09,160
Tom, have you ever seen anything easier as far as driving distribution and

501
00:28:09,160 --> 00:28:14,080
marketing and advertising and growth and being able to get, get traction for a

502
00:28:14,080 --> 00:28:14,440
brand?

503
00:28:14,440 --> 00:28:16,960
I'm curious because I don't think there's much easier.

504
00:28:17,760 --> 00:28:23,440
So when I started my consulting practice, a woman gave me two pieces of advice

505
00:28:24,040 --> 00:28:25,560
that were absolutely spot on.

506
00:28:25,720 --> 00:28:32,440
She said, number one, it will take a minimum of six months, but really a year.

507
00:28:32,640 --> 00:28:36,520
So you need to commit to doing this for a year.

508
00:28:36,520 --> 00:28:40,360
Two is, and this is going to sound specific to lawyers, but it's not.

509
00:28:40,720 --> 00:28:45,040
She said, don't be like every lawyer I know who takes in every piece of work

510
00:28:45,040 --> 00:28:48,280
that comes in because you're a lawyer and you can do legal stuff.

511
00:28:48,760 --> 00:28:54,240
If I wanted to do anti-corruption compliance work, and that was the focus

512
00:28:54,240 --> 00:28:55,520
of my consulting practice.

513
00:28:55,840 --> 00:28:59,440
She said, if that's what you want to do, that's great, but that's the only work

514
00:28:59,440 --> 00:29:00,160
you should take.

515
00:29:00,920 --> 00:29:02,080
And she was absolutely right.

516
00:29:02,400 --> 00:29:04,080
It took me six to nine months.

517
00:29:04,080 --> 00:29:07,920
It took me six to nine months to get up and get going.

518
00:29:08,560 --> 00:29:12,840
And I built a worldwide consulting practice literally from my house way back

519
00:29:12,840 --> 00:29:16,760
before we had work from home, because like I said, I couldn't leave except to

520
00:29:16,760 --> 00:29:17,680
go to physical therapy.

521
00:29:18,160 --> 00:29:21,400
So, um, commit to a timeframe.

522
00:29:21,920 --> 00:29:26,560
And if, you know, don't do other stuff or extraneous stuff.

523
00:29:26,560 --> 00:29:34,600
And I did that in my podcast, uh, business as well, and it paid me back in spades.

524
00:29:35,160 --> 00:29:35,680
Huge.

525
00:29:36,080 --> 00:29:41,040
I'm going to add some valuable variables to this equation and that conversation

526
00:29:41,040 --> 00:29:43,120
of the woman who has not gotten credit yet.

527
00:29:43,120 --> 00:29:43,880
Are you going to give credit?

528
00:29:43,880 --> 00:29:44,720
Who's who's the woman?

529
00:29:45,360 --> 00:29:46,200
Francine McKenna.

530
00:29:47,040 --> 00:29:50,560
Francine who McKenna M C K E N N a.

531
00:29:50,560 --> 00:29:55,320
Can a thank you, Francine, phenomenal verified advice.

532
00:29:55,320 --> 00:29:57,680
Obviously Tom represents a great case study for that.

533
00:29:58,200 --> 00:30:02,680
So I do agree that you can do it with the six months to one year, but I also want

534
00:30:02,680 --> 00:30:05,200
to point out the variables that Tom had in his favor.

535
00:30:05,680 --> 00:30:11,440
Tom had already practiced the law and art of the 10,000 hour rule, right?

536
00:30:11,440 --> 00:30:12,520
He was all red.

537
00:30:12,520 --> 00:30:13,560
He'd already gone to school.

538
00:30:14,040 --> 00:30:16,000
He had already become a lawyer.

539
00:30:16,400 --> 00:30:19,680
And so there was a whole background of experience that existed.

540
00:30:19,680 --> 00:30:22,600
There was a whole background of experience that exists there.

541
00:30:22,920 --> 00:30:26,480
And a lot of the younger market, a lot of you think you can go and do things

542
00:30:26,480 --> 00:30:28,280
without any experience whatsoever.

543
00:30:28,600 --> 00:30:31,320
And you end up putting yourself in a big hole in a big pickle.

544
00:30:31,800 --> 00:30:36,200
So developing your expertise in craft, I think is an important addition for most

545
00:30:36,200 --> 00:30:40,040
of you and some of you unicorns will be the exception of the rule.

546
00:30:40,040 --> 00:30:40,840
Congratulations.

547
00:30:40,880 --> 00:30:43,840
Welcome to, uh, I guess an easy life.

548
00:30:43,880 --> 00:30:44,440
I don't know.

549
00:30:44,880 --> 00:30:46,560
And then go ahead.

550
00:30:46,560 --> 00:30:46,800
Yeah.

551
00:30:46,800 --> 00:30:47,120
Go ahead.

552
00:30:47,120 --> 00:30:48,760
Say about the 10,000 hour rule.

553
00:30:49,000 --> 00:30:49,560
For sure.

554
00:30:49,560 --> 00:30:50,520
Spot on there.

555
00:30:50,920 --> 00:30:54,120
But here's why I was able to make it work.

556
00:30:55,200 --> 00:31:00,720
I took an area of a law I had never practiced in or had done very little

557
00:31:00,720 --> 00:31:04,600
practice, but the area was incredibly narrow.

558
00:31:05,160 --> 00:31:08,080
There was one law and about five cases.

559
00:31:09,080 --> 00:31:16,680
So I read the law, I read the cases and in 2010, uh, there was no formal

560
00:31:16,680 --> 00:31:18,320
guidance from any regulator.

561
00:31:18,320 --> 00:31:24,880
So I could say, Tom says this, and it was as equally valuable, equally

562
00:31:24,880 --> 00:31:27,840
valuable as if Jackson says this.

563
00:31:28,880 --> 00:31:34,360
And so I got my 10,000 hours in, but I got it in because I was focused on an

564
00:31:34,360 --> 00:31:37,360
incredibly niche area that I really could master.

565
00:31:37,760 --> 00:31:43,920
So for your audience, the entrepreneur, I'm a firm believer that whether you say

566
00:31:43,920 --> 00:31:49,440
the riches are in the niches or go niche to go big, if you, if you focus on a

567
00:31:49,440 --> 00:31:54,600
narrow area, you can hit exactly what you said is a key metric in my opinion,

568
00:31:54,600 --> 00:31:59,120
10,000 hours and that you can become the expert in that area.

569
00:32:00,240 --> 00:32:04,720
This is one of my absolute favorite conversations to debate because there

570
00:32:04,720 --> 00:32:07,400
are, there are brilliant paths on both sides of this.

571
00:32:07,440 --> 00:32:12,040
And if you want to champion that even further, Gary Kelly wrote a wonderful

572
00:32:12,040 --> 00:32:14,120
book called the one thing, right?

573
00:32:14,120 --> 00:32:16,400
Where he talks about focusing on that one thing.

574
00:32:16,400 --> 00:32:21,200
And it's like the championship level book for those who are, who are

575
00:32:21,440 --> 00:32:23,000
drinking the niche down Kool-Aid.

576
00:32:23,440 --> 00:32:26,640
And I say that with respect because there's the opposite side.

577
00:32:26,640 --> 00:32:30,880
There's the people who bring, who drink the opposite Kool-Aid, the, the go wide.

578
00:32:30,880 --> 00:32:31,200
Right?

579
00:32:31,200 --> 00:32:36,000
There's the Jack of all trades is master than none, but the rest of the quote is,

580
00:32:36,160 --> 00:32:40,080
but oftentimes better than he who only does one.

581
00:32:40,080 --> 00:32:41,400
Right.

582
00:32:41,400 --> 00:32:44,760
So there's that, there's that side of it, but let's look at it from another perspective.

583
00:32:45,520 --> 00:32:47,280
I like the niche down concept.

584
00:32:47,280 --> 00:32:51,760
I like the, the one thing I understand the value of that yet as everybody kept

585
00:32:51,760 --> 00:32:57,680
recommending to me to do that, I had in my mind, once, once upon a time, a PR

586
00:32:57,680 --> 00:33:01,800
professional, a journalist told LeBron James, why don't you just shut up and

587
00:33:01,800 --> 00:33:02,520
dribble LeBron?

588
00:33:03,560 --> 00:33:05,800
She was sick of him getting involved in politics.

589
00:33:05,800 --> 00:33:11,360
She was sick of him putting his, his using his public space to do

590
00:33:11,360 --> 00:33:13,680
thing beyond dribble a ball.

591
00:33:14,160 --> 00:33:19,000
And it was probably one of the most racist and prejudice and narrow

592
00:33:19,000 --> 00:33:21,840
perspectives that one could possibly provide.

593
00:33:22,400 --> 00:33:27,520
And here's a man who owns hundreds of companies and has hundreds of endorsements.

594
00:33:28,000 --> 00:33:32,760
And then there's Richard Branson, who also owns several hundred companies.

595
00:33:32,760 --> 00:33:35,680
And so I look at those two and I came up with a new quote.

596
00:33:36,480 --> 00:33:38,800
I will eat, have my cake.

597
00:33:38,840 --> 00:33:39,800
I will eat it too.

598
00:33:40,520 --> 00:33:42,480
And I will have a conveyor belt of cakes.

599
00:33:43,120 --> 00:33:44,520
Thank you, Richard Branson.

600
00:33:44,520 --> 00:33:50,360
So the niche down concept and the process, it's absolutely one that all of you should

601
00:33:50,360 --> 00:33:54,560
consider, you know, and I'm not saying that there's not a value to it, but it is

602
00:33:54,560 --> 00:33:56,240
only one avenue on life.

603
00:33:56,280 --> 00:34:00,480
And if you look at Google and you look at Amazon and you look at Pandora and you

604
00:34:00,480 --> 00:34:03,960
look at Spotify and Instagram and Snapchat and beyond, these are all

605
00:34:03,960 --> 00:34:09,960
multi-billion dollar companies that, and Disney do not niche down.

606
00:34:10,280 --> 00:34:14,280
They do understand the value of clarity and focus and precision.

607
00:34:15,000 --> 00:34:18,600
But it's, it's again, there's two different options there for you.

608
00:34:19,000 --> 00:34:23,960
What I think is best for all of you as listeners, what my hope is take what you

609
00:34:23,960 --> 00:34:28,640
hear from any leaders that you listen to out there and apply your own beliefs.

610
00:34:28,640 --> 00:34:31,640
And I think that's the best option for you.

611
00:34:32,040 --> 00:34:33,720
I think that's the best option for you.

612
00:34:33,760 --> 00:34:38,920
So I think that you can take that option out there and apply your own vision and

613
00:34:38,920 --> 00:34:44,360
intuition to, to making the best choice for you, knowing that if Jackson said

614
00:34:44,360 --> 00:34:49,320
writing a book on a napkin is a stupid idea from a strategy standpoint, it's

615
00:34:49,320 --> 00:34:51,400
probably kind of accurate, but then J.K.

616
00:34:51,400 --> 00:34:54,000
Rowling went and turned that into a billion dollar enterprise.

617
00:34:54,560 --> 00:34:58,600
So if you're going to get advice from somebody, you know, if you're going to

618
00:34:58,600 --> 00:35:02,440
get advice from somebody who is doing a lot of amazing things right.

619
00:35:02,440 --> 00:35:06,360
So I'll probably come back to you at some point, Tom, and also dive in the,

620
00:35:06,360 --> 00:35:09,680
Hey, I'm ready to niche on this and see what you have there.

621
00:35:10,760 --> 00:35:15,640
In terms of those you serve, you've got a, you got this compliance podcast network.

622
00:35:15,960 --> 00:35:20,120
You've got your legal practice as well, potentially maybe retired from that, but

623
00:35:20,600 --> 00:35:22,680
who do you serve and how do you help them?

624
00:35:22,680 --> 00:35:24,080
And how does this network benefit?

625
00:35:24,080 --> 00:35:25,440
Because I, I do believe in it.

626
00:35:25,440 --> 00:35:28,840
And, and all the things that you're doing.

627
00:35:28,840 --> 00:35:33,000
So I have two metrics and two metrics only for a successful podcast.

628
00:35:33,360 --> 00:35:35,280
Number one, how much did I learn?

629
00:35:35,680 --> 00:35:37,480
Number two, how much fun did I have?

630
00:35:38,000 --> 00:35:38,520
That's it.

631
00:35:39,480 --> 00:35:44,720
And that has made me as successful as I've become.

632
00:35:45,440 --> 00:35:47,560
The reason is twofold.

633
00:35:47,920 --> 00:35:52,080
Number one, I am truly a subject matter expert in this field.

634
00:35:52,080 --> 00:36:00,080
I've written a, my humble opinion, single best one author volume on compliance,

635
00:36:00,080 --> 00:36:01,600
the call to compliance handbook.

636
00:36:02,320 --> 00:36:05,520
And so if I learned something, my audience is going to learn something.

637
00:36:05,880 --> 00:36:06,600
And guess what?

638
00:36:06,720 --> 00:36:08,000
I always learn something.

639
00:36:08,880 --> 00:36:10,920
But number two is equally important.

640
00:36:11,320 --> 00:36:15,960
The fun part, they say people stay, they come for the guests and stay for the

641
00:36:15,960 --> 00:36:23,160
host and I believe that wholeheartedly because when I'm having fun, people

642
00:36:23,160 --> 00:36:27,640
can tell it in my voice and when I'm engaged, they could tell that.

643
00:36:27,800 --> 00:36:31,240
And I don't want to say we laugh and cut up because I'm a professional

644
00:36:31,240 --> 00:36:37,280
and I'm a stodgy old guy, but I can still be passionate about talking

645
00:36:37,280 --> 00:36:40,120
about compliance or anything else.

646
00:36:40,560 --> 00:36:45,360
And so if I'm having fun, my audience is having fun and that's it.

647
00:36:45,360 --> 00:36:49,560
I don't take polls to see what people want to hear about.

648
00:36:49,880 --> 00:36:51,560
I talk about what I want to talk about.

649
00:36:51,880 --> 00:36:55,560
And that makes in my mind or an engaging podcast.

650
00:36:55,560 --> 00:36:56,920
And it gives me the ability.

651
00:36:57,440 --> 00:37:02,880
At some point, you're probably going to say, how do you keep being this driven?

652
00:37:03,240 --> 00:37:04,840
It's because I absolutely love what I do.

653
00:37:05,680 --> 00:37:07,640
And I get to talk to people like you all day long.

654
00:37:07,680 --> 00:37:09,240
Sometimes it's on this side of the mic.

655
00:37:09,440 --> 00:37:14,560
Usually it's on your side of the mic, but this is what I absolutely love.

656
00:37:14,560 --> 00:37:19,000
So I'm up very, very, very, very early in the morning and I work very,

657
00:37:19,000 --> 00:37:20,440
very, very late at night.

658
00:37:20,920 --> 00:37:22,600
Part of it is driven.

659
00:37:22,600 --> 00:37:24,920
Part of it is I'm an entrepreneur finally.

660
00:37:25,400 --> 00:37:27,600
And part of it is I absolutely love doing this.

661
00:37:27,640 --> 00:37:30,840
So, um, it all kind of comes together for me.

662
00:37:32,480 --> 00:37:33,200
I love that.

663
00:37:33,440 --> 00:37:37,360
And I think that's one of the big keys is when you, when you love what you do,

664
00:37:37,480 --> 00:37:40,880
there's that saying that I actually not a big fan of the same, the one that says

665
00:37:40,880 --> 00:37:43,120
when you love what you do, you won't work a single day.

666
00:37:43,120 --> 00:37:46,480
And you love what you do, you won't work a single day in your life.

667
00:37:46,480 --> 00:37:50,320
And, and I get that you can do that, but I love what I do.

668
00:37:50,320 --> 00:37:51,360
So I work at it.

669
00:37:51,880 --> 00:37:52,200
Right.

670
00:37:52,200 --> 00:37:55,880
And I just learned to value the virtue of work for what it is.

671
00:37:56,360 --> 00:38:00,280
Um, but your, your path, you just taught me something super golden.

672
00:38:00,320 --> 00:38:05,480
Those of you who are experienced in the podcast world, um, most of us are failing

673
00:38:05,840 --> 00:38:09,720
to, to where we're in our first attempt in learning, right?

674
00:38:09,720 --> 00:38:11,680
Use that fail word to pull yourself forward.

675
00:38:11,680 --> 00:38:14,920
Um, I think that's a positive opportunity to continue to grow.

676
00:38:15,280 --> 00:38:19,840
Um, Tom, you said come, they come for the guest, the audience comes for the

677
00:38:19,840 --> 00:38:22,720
guest and they stay for the host.

678
00:38:23,200 --> 00:38:28,760
And I know that as I heard that I was like, I can't wait to talk to my team

679
00:38:29,200 --> 00:38:33,200
about making sure that we're doing everything we can to honor the promotion

680
00:38:33,200 --> 00:38:34,600
of the guests who comes on our show.

681
00:38:34,920 --> 00:38:37,040
Um, you know, we, we do a good job of it.

682
00:38:37,040 --> 00:38:42,120
We work hard to do that, but there's just something about the way that you, you

683
00:38:42,120 --> 00:38:47,000
said that that hit me at a new level and made me realize I want to spend, you

684
00:38:47,000 --> 00:38:51,280
know, in the next couple of hours of my life optimizing how do we honor these

685
00:38:51,280 --> 00:38:51,800
guests?

686
00:38:52,080 --> 00:38:55,760
Um, so thank you for, for being willing to share that the driven and the

687
00:38:55,760 --> 00:38:56,720
entrepreneur stuff.

688
00:38:57,160 --> 00:38:58,800
I mean, it, it's funny.

689
00:38:58,800 --> 00:39:03,000
People come, you know, people don't understand why we love to do what we do.

690
00:39:03,000 --> 00:39:07,040
Um, right. And they have a hard time fathering that cause they're, they're, they're existing life.

691
00:39:07,080 --> 00:39:14,080
But honestly, visionaries, most of my days feel like when I wake up and engage in my

692
00:39:14,080 --> 00:39:19,440
team, it feels like my birthday almost every day that I get involved with my team.

693
00:39:19,960 --> 00:39:23,640
And even though they're virtual and I can't give them a hug and Monday in fact,

694
00:39:23,640 --> 00:39:27,200
we're talking, I was like, guys, I've never said this and y'all don't know this

695
00:39:27,200 --> 00:39:28,240
cause you've never been with me.

696
00:39:28,240 --> 00:39:32,600
But if we had a real like physical office, when I walked in, I would give

697
00:39:32,600 --> 00:39:34,240
everybody a massive hug.

698
00:39:34,480 --> 00:39:38,880
Um, like, like every single day when we kick off, because that's just kind of

699
00:39:38,880 --> 00:39:40,480
like my personality and who I am.

700
00:39:40,680 --> 00:39:43,640
It is awesome to have team members that support that.

701
00:39:43,640 --> 00:39:47,040
It's awesome to have guests who bring that type of vibe to you.

702
00:39:47,080 --> 00:39:50,920
It makes it very easy to want to get up in the mornings and to have the drive to

703
00:39:50,920 --> 00:39:51,640
go and do good.

704
00:39:51,640 --> 00:39:54,520
So your, your network, I love to hear more about it.

705
00:39:54,560 --> 00:39:57,880
What, what is the compliance podcast network and how do we get involved?

706
00:39:57,880 --> 00:39:58,400
Sure.

707
00:39:58,400 --> 00:40:02,560
So the compliance podcast network is legal and regulatory compliance.

708
00:40:03,280 --> 00:40:08,720
When I had the idea to start it, there was no networking compliance and there's

709
00:40:08,720 --> 00:40:10,480
still no network and compliance.

710
00:40:10,800 --> 00:40:12,720
And so I was the first mover.

711
00:40:13,240 --> 00:40:17,200
Uh, what happened was it blew up during the pandemic because prior to the

712
00:40:17,200 --> 00:40:21,360
pandemic, almost all marketing in compliance was done in person.

713
00:40:21,840 --> 00:40:24,720
Traceos conferences, breakfast round tables, that sort of stuff.

714
00:40:24,720 --> 00:40:25,840
And that all went away.

715
00:40:25,840 --> 00:40:29,360
And in 2020, people needed an outlet and they had money.

716
00:40:29,760 --> 00:40:35,160
So my little network blew up and I've been riding that wave since then, but, um,

717
00:40:36,200 --> 00:40:39,320
it's really about what I want to explore.

718
00:40:40,040 --> 00:40:44,760
So star wars and compliance, Star Trek and compliance, Shakespeare and compliance,

719
00:40:45,520 --> 00:40:48,360
Sherlock Holmes and compliance, Winnie the Pooh and compliance, James

720
00:40:48,360 --> 00:40:53,560
Joyce, Ulysses and compliance, um, sports and compliance, women and compliance.

721
00:40:53,560 --> 00:40:56,920
Sports and compliance, women and compliance, compliance, round tables,

722
00:40:56,920 --> 00:41:00,800
daily compliance, weekly compliance, uh, books about compliance.

723
00:41:01,120 --> 00:41:05,160
All of those things are a part of the network because they're things I love.

724
00:41:05,200 --> 00:41:10,020
And right now I'm going through the entire A Conan Doyle,

725
00:41:10,020 --> 00:41:12,680
oeuvre of 56 short stories.

726
00:41:12,720 --> 00:41:15,200
Got the novels and then I'm probably going to do the movies.

727
00:41:15,840 --> 00:41:18,760
Um, and it's an excuse to reread everything.

728
00:41:19,240 --> 00:41:22,640
Every summer I do Star Trek, the original series, leadership lessons

729
00:41:22,640 --> 00:41:25,240
from Star Trek, which I call trekking through compliance.

730
00:41:25,240 --> 00:41:29,200
And as my wife said, this is really just an excuse to rewatch every episode.

731
00:41:29,200 --> 00:41:29,520
Isn't it?

732
00:41:29,960 --> 00:41:30,920
I'm like, yeah, really.

733
00:41:32,920 --> 00:41:35,520
So, you know, uh, and people love that.

734
00:41:35,520 --> 00:41:36,560
It's just storytelling.

735
00:41:37,120 --> 00:41:40,080
You know, what are the lessons from the MCU and compliance?

736
00:41:40,080 --> 00:41:41,000
I've, I've done that.

737
00:41:42,000 --> 00:41:44,760
Um, what are the lessons from Oscar winning movies?

738
00:41:45,160 --> 00:41:49,480
I'm doing a presidential leadership, uh, series for the business executive.

739
00:41:49,480 --> 00:41:53,600
Uh, and it's just ways to shake and bake and slice and dice compliance

740
00:41:53,600 --> 00:41:57,760
that, uh, are interesting and interest people.

741
00:41:58,240 --> 00:42:00,520
And most importantly, they interest me.

742
00:42:01,520 --> 00:42:02,560
Oh, I love that.

743
00:42:02,600 --> 00:42:05,520
That's Gary V a long time ago.

744
00:42:05,520 --> 00:42:10,480
I heard him talk about how if somebody wants to have success within like 120 days,

745
00:42:10,480 --> 00:42:13,960
I remember what, what I think he said a hundred days, um, go out.

746
00:42:13,960 --> 00:42:18,120
If you live in New York, go to first street and interview the

747
00:42:18,120 --> 00:42:19,560
three people, um, I get it.

748
00:42:19,560 --> 00:42:20,760
They're just walking by just doing it.

749
00:42:20,760 --> 00:42:24,440
And then the next day go to second street and do the same thing and go to third.

750
00:42:24,440 --> 00:42:25,600
Just work your way up.

751
00:42:25,920 --> 00:42:29,400
Uh, I was like, you'd have an incredibly successful show and podcast and

752
00:42:29,400 --> 00:42:32,440
opportunities coming at you from every which direction.

753
00:42:32,680 --> 00:42:34,840
If you just stick to it and be consistent with that.

754
00:42:34,840 --> 00:42:39,400
And so the underlying theme that Tom's talking about, I'm alluding to, and

755
00:42:39,400 --> 00:42:44,920
that Gary also hit straight on the head is if you just, if you just go for it,

756
00:42:44,920 --> 00:42:48,440
you know what you have in your life, what you, what you love.

757
00:42:48,440 --> 00:42:48,880
I love that.

758
00:42:49,120 --> 00:42:51,760
I love that you centered around fun as well.

759
00:42:52,240 --> 00:42:54,880
That's obviously a big value and virtue for you.

760
00:42:55,120 --> 00:42:59,560
Um, and those of you listening in, maybe you're not into fun that much.

761
00:42:59,800 --> 00:43:03,640
Um, you know, it's like, well, who could, I, I'm a fun guy, kind of,

762
00:43:03,640 --> 00:43:04,760
but I'm a healer.

763
00:43:05,560 --> 00:43:06,240
That's what I do.

764
00:43:06,480 --> 00:43:09,160
That's, that's what I gravitate towards is healing.

765
00:43:09,240 --> 00:43:10,960
I tend to be more reverent.

766
00:43:11,160 --> 00:43:13,240
And so there's people who've got a lot of fun.

767
00:43:13,240 --> 00:43:15,200
Some of them combine faith and fun.

768
00:43:15,200 --> 00:43:18,280
Some of them combine faith and like meditation.

769
00:43:18,760 --> 00:43:22,000
And so whatever makes you feel good, right?

770
00:43:22,000 --> 00:43:26,000
Whatever helps you maximize how much you value life.

771
00:43:26,840 --> 00:43:31,000
Lean into that as a core piece of, of why you would get into podcasting.

772
00:43:31,400 --> 00:43:35,200
And that will likely inspire you to head new directions.

773
00:43:35,200 --> 00:43:38,600
I love how you broke down compliance and all those different categories

774
00:43:38,600 --> 00:43:40,080
related to things that you're doing.

775
00:43:40,080 --> 00:43:43,400
I just don't, I don't think we hear about enough.

776
00:43:43,880 --> 00:43:47,400
And so then we don't get, give ourselves permission to do that.

777
00:43:47,680 --> 00:43:51,480
Um, and you kind of, you, you, you create that inspiration for us, Tom.

778
00:43:51,480 --> 00:43:53,880
So again, I really appreciate the wisdom on it.

779
00:43:54,280 --> 00:43:56,360
We're going to dive into my favorite question of all time.

780
00:43:56,760 --> 00:44:01,360
Um, and that is if this was the very last chance you had to speak today,

781
00:44:02,520 --> 00:44:05,920
at all ever, what powerful life would you have?

782
00:44:05,920 --> 00:44:06,920
What would you have?

783
00:44:06,920 --> 00:44:12,360
Like at all ever what powerful lesson can other visionaries learn from your experience?

784
00:44:13,760 --> 00:44:14,440
Just do it.

785
00:44:16,080 --> 00:44:18,760
Whatever it is, whatever you want to do, just do it.

786
00:44:19,320 --> 00:44:25,400
If you want to study insects because that's your passion, just do that.

787
00:44:26,280 --> 00:44:29,800
Um, I was a lawyer for a long time doing a lot of things I didn't enjoy.

788
00:44:29,800 --> 00:44:36,480
And, um, I finally found a passion around being a lawyer in the world of

789
00:44:36,480 --> 00:44:38,680
anti-corruption and anti-bribery.

790
00:44:39,400 --> 00:44:41,560
And that's a worldwide scourge.

791
00:44:42,080 --> 00:44:46,840
$3 trillion is lost to the world's income annually from theft

792
00:44:46,840 --> 00:44:47,960
through bribery and corruption.

793
00:44:48,960 --> 00:44:50,360
I am a part of that fight.

794
00:44:51,360 --> 00:44:52,720
I'm not on the front lines.

795
00:44:52,720 --> 00:44:54,240
I'm not a lawyer or excuse me.

796
00:44:54,240 --> 00:44:57,160
I'm not a legislator passing a bill.

797
00:44:57,160 --> 00:45:02,000
I'm not a prosecutor prosecuting people who've engaged in illegal acts, but every

798
00:45:02,000 --> 00:45:06,640
day, everything I do pushes the ball forward just a little bit.

799
00:45:07,280 --> 00:45:09,120
And I get to revel in that.

800
00:45:09,760 --> 00:45:13,880
And one of the nicknames I have is the compliance evangelist because I see

801
00:45:13,880 --> 00:45:17,320
compliance as the good news for corporations to fight bribery and corruption.

802
00:45:18,040 --> 00:45:19,600
And I do it through the podcast format.

803
00:45:20,440 --> 00:45:24,720
Like I said earlier on, we're only limited by our collective imaginations.

804
00:45:24,720 --> 00:45:26,520
If you can imagine it, you can do it.

805
00:45:26,560 --> 00:45:27,560
So just do it.

806
00:45:29,040 --> 00:45:29,800
That's amazing.

807
00:45:30,840 --> 00:45:34,520
Well, you heard it from Tom Fox founder of the plants, the compliance podcast

808
00:45:34,520 --> 00:45:35,040
network.

809
00:45:35,080 --> 00:45:41,320
Um, and Tom, do you have a, um, do you have a guest application form for people

810
00:45:41,320 --> 00:45:44,880
who may want to be a guest on your shows or how do you feel about managing your

811
00:45:44,880 --> 00:45:45,400
guests?

812
00:45:45,760 --> 00:45:46,040
Sure.

813
00:45:46,040 --> 00:45:48,960
So, uh, just reach out to me on the compliance podcast network.

814
00:45:49,280 --> 00:45:53,280
You can leave me a voicemail on an app called speak pipe, or you can

815
00:45:53,280 --> 00:45:57,960
send me a, there's a form if you want to be a guest, I just fill it out and that

816
00:45:57,960 --> 00:45:59,560
will get to my team as well.

817
00:45:59,960 --> 00:46:04,320
And we'd love to have you if you want to talk about compliance, who you're looking

818
00:46:04,320 --> 00:46:09,200
for, um, as far as guests for your show, anybody, if you have an interest in

819
00:46:09,200 --> 00:46:10,920
compliance, I'm interested in talking to you.

820
00:46:11,960 --> 00:46:12,800
That's really neat.

821
00:46:13,280 --> 00:46:17,520
That's and that's, that's like Albert Einstein stuff right there.

822
00:46:17,760 --> 00:46:18,240
Um, right.

823
00:46:18,240 --> 00:46:21,840
Just being able and willing to explore what's there and see, and, and

824
00:46:21,840 --> 00:46:25,800
getting, uh, again, I'm going to go back to this mentorship thing that you talked

825
00:46:25,800 --> 00:46:27,640
about in this colleagues reality, right?

826
00:46:27,640 --> 00:46:33,840
It's once you, once you dive in with somebody, there's just no telling the

827
00:46:33,840 --> 00:46:37,000
direction of how deep it's going to go or what you might learn from their

828
00:46:37,000 --> 00:46:37,640
perspective.

829
00:46:37,960 --> 00:46:42,240
Um, so it'll be curious and hungry and ready to appreciate all people.

830
00:46:42,240 --> 00:46:43,640
Like that's, that's beautiful, man.

831
00:46:43,680 --> 00:46:44,160
Go ahead.

832
00:46:44,160 --> 00:46:45,320
You got, you got a burning thought.

833
00:46:45,320 --> 00:46:45,760
I could see it.

834
00:46:46,320 --> 00:46:49,040
I knew, um, this just happened.

835
00:46:49,040 --> 00:46:53,000
Um, in 2018, two women came up to me at a conference and said, we don't think

836
00:46:53,000 --> 00:46:54,560
there's enough diversity in your network.

837
00:46:54,880 --> 00:46:55,560
And I looked at him.

838
00:46:55,560 --> 00:46:56,520
I said, you're right.

839
00:46:56,960 --> 00:46:58,240
When are you starting your podcast?

840
00:46:58,720 --> 00:47:00,520
And they said, no, no, no, that's not what we meant.

841
00:47:00,800 --> 00:47:01,760
I said, that's what I mean.

842
00:47:02,560 --> 00:47:05,320
So they literally didn't know how to hit record button.

843
00:47:05,720 --> 00:47:06,840
I showed them how to do that.

844
00:47:07,360 --> 00:47:10,160
And they started a podcast and they called it great women in compliance.

845
00:47:10,960 --> 00:47:14,360
And they started a LinkedIn group called great women in compliance.

846
00:47:15,080 --> 00:47:18,760
Well, that LinkedIn group, they started a podcast called great women in

847
00:47:18,760 --> 00:47:22,680
compliance, and it was a podcast that led to a whole group led to an entire.

848
00:47:22,680 --> 00:47:23,400
Community.

849
00:47:23,800 --> 00:47:29,080
And at that point in time, there were no, uh, support groups for women in compliance.

850
00:47:29,640 --> 00:47:31,720
They built a support group from that.

851
00:47:32,400 --> 00:47:38,000
They wrote a book about their experiences post pandemic, uh, compliance

852
00:47:38,000 --> 00:47:41,400
conference gave them a session about women in compliance.

853
00:47:42,440 --> 00:47:44,160
Um, it was so successful.

854
00:47:44,160 --> 00:47:48,960
On women in compliance the next year, they gave them a two day conference

855
00:47:49,520 --> 00:47:51,040
called women in compliance.

856
00:47:51,840 --> 00:47:55,160
And they, I just, uh, I gave out my first awards this year.

857
00:47:55,160 --> 00:47:57,960
I call it the Agora awards for excellence in podcasting.

858
00:47:58,320 --> 00:48:01,600
And I gave it to these two women, Lisa fine and Mary Shirley.

859
00:48:02,160 --> 00:48:04,680
And I tell people, they changed the world.

860
00:48:05,200 --> 00:48:10,640
They created a support group for women professionals in compliance when there

861
00:48:10,920 --> 00:48:12,680
was none and there still is not.

862
00:48:12,680 --> 00:48:15,680
That's the power of podcasting and that's the power of one idea.

863
00:48:16,400 --> 00:48:19,360
And I don't know how many drinks they had before they worked up the courage

864
00:48:19,360 --> 00:48:22,280
to come up to say that to me, but they did.

865
00:48:22,560 --> 00:48:24,320
And I just said, you're right.

866
00:48:24,440 --> 00:48:24,920
Let's go.

867
00:48:26,520 --> 00:48:27,640
I love that.

868
00:48:28,320 --> 00:48:29,840
I love that.

869
00:48:30,360 --> 00:48:32,080
Oh, that is, that is so awesome.

870
00:48:32,080 --> 00:48:37,800
And all of you are one, just do it away from, from doing just that

871
00:48:37,800 --> 00:48:38,760
going out and having fun.

872
00:48:38,760 --> 00:48:40,640
This was, this is such a blast.

873
00:48:40,640 --> 00:48:44,920
Uh, Tom, like I learned so much in this, uh, in this particular episode.

874
00:48:45,240 --> 00:48:46,680
I'm excited to stay in touch.

875
00:48:47,000 --> 00:48:50,360
The, the, the virtue that comes to mind.

876
00:48:50,360 --> 00:48:55,280
It's not one that I've met very many people, um, that I would, I would say,

877
00:48:55,280 --> 00:48:57,480
Hey, you kind of represent this for me.

878
00:48:57,480 --> 00:49:00,800
And I'm, I'm watching you for the sake of developing this myself.

879
00:49:01,280 --> 00:49:02,760
I would say quiet dignity.

880
00:49:03,600 --> 00:49:09,680
That is, that is one of those virtues that, um, man, you just, you just

881
00:49:09,680 --> 00:49:12,120
gush it, um, of the way you show up as a leader.

882
00:49:12,120 --> 00:49:14,360
And I really, really, really appreciate that.

883
00:49:14,680 --> 00:49:17,360
Those of you listening, and if you want to get more involved with Tom Fox,

884
00:49:17,360 --> 00:49:18,400
of course you can Google him.

885
00:49:18,400 --> 00:49:21,720
Of course, you know, we'll have the links below, um, the episode.

886
00:49:21,720 --> 00:49:23,160
And there's the action steps.

887
00:49:23,440 --> 00:49:28,200
My challenge to you is to be like the women that came and approached Tom.

888
00:49:28,200 --> 00:49:31,040
They were just willing to bring up whatever topic and never

889
00:49:31,040 --> 00:49:32,960
hesitate to reach out to great leaders.

890
00:49:33,280 --> 00:49:36,880
Great leaders love to lead.

891
00:49:36,880 --> 00:49:39,520
Um, that's, that's, that's what they do.

892
00:49:39,520 --> 00:49:40,240
That's what we do.

893
00:49:40,240 --> 00:49:45,160
And we'll also have the resources down below, including an, um, AI generated

894
00:49:45,160 --> 00:49:46,840
guide on how to find a great mentor.

895
00:49:47,200 --> 00:49:51,280
Um, I'll likely be creating one today regarding curiosity and how to

896
00:49:51,280 --> 00:49:52,840
dive into your own curiosity.

897
00:49:53,200 --> 00:49:56,600
Um, thanks to, uh, to Tom inspiring that.

898
00:49:57,080 --> 00:49:59,760
And then lastly, in the top right corner of the screen, you're going to see

899
00:49:59,760 --> 00:50:01,840
a big old button that says, be our guest.

900
00:50:01,880 --> 00:50:05,000
If you want to come on our show, be our guests, share your vision.

901
00:50:05,320 --> 00:50:06,480
Don't hesitate to do so.

902
00:50:06,480 --> 00:50:09,080
And we'll see you guys all on the next episode of vision pros life.

903
00:50:09,320 --> 00:50:10,560
Thank you for being here today.

904
00:50:10,640 --> 00:50:13,080
I'm really happy that you tuned into vision pros live.

905
00:50:13,120 --> 00:50:18,040
I'm looking forward to seeing your reactions as these episodes continue to move forward.

906
00:50:18,040 --> 00:50:19,720
This is going to get more and more fun.

907
00:50:19,760 --> 00:50:21,560
We'll have more and more engagement as well.

908
00:50:21,560 --> 00:50:25,000
We'll invite people to participate in the show and thank you for giving us

909
00:50:25,000 --> 00:50:28,320
your time and attention, have an excellent time building out your

910
00:50:28,320 --> 00:50:38,320
vision and becoming a big.

