1 00:00:00,000 --> 00:00:01,920 We've traveled to California. 2 00:00:01,920 --> 00:00:07,160 We've gone to all these different places, but it's mostly their base in Austin. 3 00:00:07,160 --> 00:00:09,600 And they have us, you know, travel out there. 4 00:00:09,700 --> 00:00:14,760 So now we're like strategically marketing in those different cities to capture 5 00:00:14,760 --> 00:00:18,360 business in those regions and provide value to those customers. 6 00:00:18,460 --> 00:00:18,760 Yeah. 7 00:00:19,240 --> 00:00:19,920 That's awesome. 8 00:00:19,960 --> 00:00:25,040 So for those of you tuning in from the get-go, we're talking about the, the 9 00:00:25,040 --> 00:00:30,140 interesting reality that Mark's brand has worked almost exclusively with Austin, 10 00:00:30,140 --> 00:00:35,400 Texas based businesses, great hub to start out in, by the way, I'm right down 11 00:00:35,400 --> 00:00:39,200 the road from you and I used to live there and love it, but they're also taking 12 00:00:39,200 --> 00:00:44,840 on projects outside of Austin, which is huge because I, I have a very hard time 13 00:00:44,960 --> 00:00:49,000 finding brands as high quality as mosaic media films. 14 00:00:49,380 --> 00:00:53,040 Um, and now who knows, maybe I'll eat my words on that someday. 15 00:00:53,040 --> 00:00:56,760 Um, one way I would love to eat my words on that is to see a bunch of companies 16 00:00:56,760 --> 00:00:58,240 step up as well as you guys have. 17 00:00:58,520 --> 00:00:59,320 That would be awesome. 18 00:00:59,640 --> 00:01:05,080 Um, step two, I haven't gotten to do a project officially with Mark, but because 19 00:01:05,080 --> 00:01:10,440 of my time at video power.com, uh, I got to work on some of the best and coolest 20 00:01:10,480 --> 00:01:12,200 video projects that were out there. 21 00:01:12,240 --> 00:01:16,800 And we would have loved to have found Mark, um, like when we were starting 22 00:01:16,800 --> 00:01:20,120 that you, your quality of what you're doing and how you're doing it is just, 23 00:01:20,200 --> 00:01:21,480 it's outstanding to me. 24 00:01:21,480 --> 00:01:24,360 We're going to, we're going to watch a few of those videos too in the process, 25 00:01:24,360 --> 00:01:29,200 but Mark, before we dive in too deep on the video and positive impact, um, what 26 00:01:29,200 --> 00:01:32,280 are, what are some of the resources that have gotten you to where you are? 27 00:01:33,240 --> 00:01:34,000 Yeah, absolutely. 28 00:01:34,000 --> 00:01:36,040 So for me, it's really a combination of things. 29 00:01:36,040 --> 00:01:40,960 So it's just like personal development, personally, professionally, and then 30 00:01:40,960 --> 00:01:43,880 like, you know, networking relationships. 31 00:01:43,920 --> 00:01:47,080 So one is like personal development. 32 00:01:47,080 --> 00:01:51,040 So I'm always trying to look of ways for like how I can professionally 33 00:01:51,040 --> 00:01:53,120 develop on a personal level. 34 00:01:53,160 --> 00:01:56,680 And that's has been like for me as I'm a big audio book, audio book person. 35 00:01:57,120 --> 00:02:00,040 The other thing is like business groups. 36 00:02:00,320 --> 00:02:04,520 I'm in part of a group here, uh, entrepreneurs organization in Austin. 37 00:02:04,920 --> 00:02:07,280 And it's just, I just, you're part of EO. 38 00:02:07,880 --> 00:02:08,360 Yeah. 39 00:02:08,400 --> 00:02:08,680 Yeah. 40 00:02:08,680 --> 00:02:11,920 EO we call the chapter in Austin is EOI. 41 00:02:12,040 --> 00:02:16,760 And, um, it's basically an awesome organization where you just collaborate 42 00:02:16,760 --> 00:02:19,280 with other entrepreneurs looking to grow. 43 00:02:19,280 --> 00:02:23,440 And, uh, I just came back from that literally 10 minutes ago. 44 00:02:23,800 --> 00:02:27,080 And, uh, you know, you just have great friendships and relationships 45 00:02:27,080 --> 00:02:30,920 and just about communicating and connecting with people that are, you 46 00:02:30,920 --> 00:02:32,760 know, have very similar mindsets of you. 47 00:02:32,760 --> 00:02:34,280 So that's a huge one as well. 48 00:02:34,720 --> 00:02:38,200 And then also like on the personal side, I think what happens a lot of times is, 49 00:02:38,520 --> 00:02:41,040 you know, as business owners, you get so into your business and there's a 50 00:02:41,040 --> 00:02:45,160 million things to do, and then you kind of wake up years later and like you're 51 00:02:45,160 --> 00:02:47,080 overweight, you don't feel good. 52 00:02:47,080 --> 00:02:48,120 You're lethargic. 53 00:02:48,120 --> 00:02:49,440 You're constantly stressed. 54 00:02:50,000 --> 00:02:53,600 So like, I always try to find things to do, um, to just make sure that I'm 55 00:02:53,600 --> 00:02:57,840 checking in with health, whether it's gratitude, journaling, exercising, 56 00:02:57,880 --> 00:03:01,800 eating clean and healthy, you know, just trying to maintain that on a consistent 57 00:03:01,800 --> 00:03:05,280 basis, and that can also help, you know, your performance and how you show up for 58 00:03:05,280 --> 00:03:08,880 your staff, your clients, uh, yourself and your family. 59 00:03:09,160 --> 00:03:12,800 So I think that combination is just like feeding your mind with like good 60 00:03:12,800 --> 00:03:16,560 positive stuff and what's going to move the needle forward, you know, collaborating 61 00:03:16,560 --> 00:03:20,840 with other people, networking, and, and then also just making sure you're taking 62 00:03:20,840 --> 00:03:21,680 care of your personal health. 63 00:03:22,520 --> 00:03:23,200 Yeah, that's awesome. 64 00:03:23,240 --> 00:03:27,840 You give us a ton, a ton of resources to go off of and a ton of deep wells that 65 00:03:27,840 --> 00:03:29,240 we can explore on our own as well. 66 00:03:29,240 --> 00:03:32,680 We've got some guides that we'll be putting in the resource section for this, 67 00:03:32,680 --> 00:03:35,880 by the way, some of the topics that Mark just hit on were some of the topics that, 68 00:03:36,240 --> 00:03:39,400 uh, some of the other leaders in past episodes have hit on that led us to 69 00:03:39,400 --> 00:03:44,720 create some guides thanks to the wonderful chat bot chat GPT, right? 70 00:03:44,720 --> 00:03:46,520 Um, so those are super cool. 71 00:03:46,520 --> 00:03:47,440 Check those out on LinkedIn. 72 00:03:47,840 --> 00:03:52,680 And, uh, before we dive into the intro, we're going to lead in with a highlight 73 00:03:52,680 --> 00:03:56,200 video of some of Mark's work, you know, get an idea of what type of video 74 00:03:56,200 --> 00:04:22,040 production Mosaic has been focused on. 75 00:04:56,320 --> 00:04:56,880 All right. 76 00:04:56,920 --> 00:05:00,480 Welcome in to vision pros live with Jackson Callum. 77 00:05:00,480 --> 00:05:01,520 I'm your show host. 78 00:05:01,560 --> 00:05:05,560 We'll be doing interviews for visionary entrepreneurs and guest leaders who are 79 00:05:05,560 --> 00:05:07,480 building fantastic visions out there. 80 00:05:16,960 --> 00:05:17,800 What's up everybody. 81 00:05:17,800 --> 00:05:19,680 Welcome into another episode of vision pros live. 82 00:05:19,680 --> 00:05:22,600 I'm your show host, Jackson Callum, founder and CEO of first class business. 83 00:05:22,600 --> 00:05:25,400 And if you are watching this, you know, you're probably watching this 84 00:05:25,400 --> 00:05:28,480 and you're watching this, you will see my massive blip of loss. 85 00:05:28,480 --> 00:05:32,080 Jackson there for a second in between the transition of those videos. 86 00:05:32,400 --> 00:05:36,320 Um, but that's also why it's super awesome to work with people who are 87 00:05:36,320 --> 00:05:39,360 great at video production, which is why I'm excited to be hosting Mark 88 00:05:39,360 --> 00:05:42,400 Wonderland of Mosaic media films today. 89 00:05:42,720 --> 00:05:46,320 Uh, he understands the value of high quality production, as well as the 90 00:05:46,320 --> 00:05:49,160 value and importance of creating conversion with that production. 91 00:05:49,520 --> 00:05:54,680 Uh, that's a rare gift and a rare breed of provider that I know the value 92 00:05:54,680 --> 00:05:57,200 and importance of that because of my days at video power marketing. 93 00:05:57,200 --> 00:06:01,120 So, um, it's super important to know when you're trying to hire out there 94 00:06:01,120 --> 00:06:05,520 and get good results, that it's important to evaluate more than one brand. 95 00:06:05,960 --> 00:06:07,000 That exists. 96 00:06:07,000 --> 00:06:09,640 So you can see what aligns best for what your needs are. 97 00:06:09,640 --> 00:06:12,920 We're always going to try to bring you the best of the best solutions out there. 98 00:06:12,920 --> 00:06:16,680 And that's why again, Mark Wonderland is somebody to definitely have on your radar. 99 00:06:16,720 --> 00:06:17,920 Bring him on in just a minute. 100 00:06:18,160 --> 00:06:20,480 Another few resources to have on your radar. 101 00:06:20,480 --> 00:06:23,400 Let's start with Dave Morrow from hardtokill.org. 102 00:06:23,400 --> 00:06:27,560 Those of you who are military or have military friends and family, Dave's 103 00:06:27,560 --> 00:06:30,680 on a mission to help a hundred thousand veterans lose 2 million pounds 104 00:06:30,680 --> 00:06:34,840 collectively, and he's doing that through his organization that is now, 105 00:06:35,040 --> 00:06:38,120 now has a free group associated with it for the hard to kill community. 106 00:06:38,240 --> 00:06:42,760 And civilians are also invited to join the cause and to get involved. 107 00:06:42,920 --> 00:06:45,760 It's all about looking good, feeling good and going about doing good. 108 00:06:46,400 --> 00:06:50,760 And in our veteran population, a lot of those individuals, they lose 109 00:06:50,760 --> 00:06:53,480 side of their routines after they get out of the service. 110 00:06:53,480 --> 00:06:55,440 They don't get the type of support and help that they need. 111 00:06:55,440 --> 00:06:58,440 They might lose access to communities and feel a bit isolated. 112 00:06:58,720 --> 00:07:03,200 Dave's doing a phenomenal job of bringing resources and help and bringing those 113 00:07:03,200 --> 00:07:07,080 people together in order to keep helping them build out their lives and their 114 00:07:07,080 --> 00:07:08,400 purposes beyond the battlefield. 115 00:07:08,400 --> 00:07:09,640 So we love you, Dave. 116 00:07:09,640 --> 00:07:10,480 We're grateful for you. 117 00:07:10,560 --> 00:07:15,240 And those of you who are inspired by this, go subscribe, go check his show out 118 00:07:15,480 --> 00:07:17,480 and potentially join us over there and hard to kill. 119 00:07:17,960 --> 00:07:20,080 Then there's Obrador de la Unidad de Trabajo para Latinos. 120 00:07:20,080 --> 00:07:22,000 That's opportunities for work for Latinos. 121 00:07:22,000 --> 00:07:26,880 It's our homegrown program to help Latinos learn about the opportunity to work online. 122 00:07:27,440 --> 00:07:28,600 It may be hard to fathom. 123 00:07:28,800 --> 00:07:32,880 So many of them don't even know that LinkedIn exists or that Canva or Upwork or Fiverr. 124 00:07:33,160 --> 00:07:34,440 We've got a podcast for that. 125 00:07:34,440 --> 00:07:37,960 If you're a Latino leader and you'd love to come on that show, then definitely 126 00:07:37,960 --> 00:07:42,520 apply to Beyond Opportunities and be a light, be a beacon of hope for those out 127 00:07:42,520 --> 00:07:48,360 there who need to see what a career path looks like and that there are opportunities 128 00:07:48,360 --> 00:07:50,200 beyond the walls of their own countries. 129 00:07:50,320 --> 00:07:54,120 And so if you want to see what this is all about, feel free to go check that out. 130 00:07:54,120 --> 00:07:57,640 If you're looking for virtual assistants, I caution you, we don't believe in VA 131 00:07:57,640 --> 00:07:59,880 relationships, we call it virtual abuse. 132 00:08:00,240 --> 00:08:02,320 We're looking for people who are going to take care of their people. 133 00:08:02,320 --> 00:08:06,320 And we call these individuals digital ambassadors and we love them. 134 00:08:06,320 --> 00:08:07,040 We train them up. 135 00:08:07,040 --> 00:08:10,360 We help them understand what it's like to create actual results in the market. 136 00:08:10,600 --> 00:08:13,720 And you can see firsthand from the podcast that they've been able to build with me. 137 00:08:14,120 --> 00:08:17,840 They run even better than I run this podcast, just how super they are at 138 00:08:17,840 --> 00:08:18,560 getting things done. 139 00:08:19,200 --> 00:08:20,400 Then there's the water project. 140 00:08:20,800 --> 00:08:25,160 The water project is something that I just, I refuse to forget about. 141 00:08:26,000 --> 00:08:29,400 I don't have any affiliation with it, but when I finally internalize, there's 142 00:08:29,400 --> 00:08:32,560 millions of people out there who don't have access to clean drinking water. 143 00:08:33,320 --> 00:08:34,360 I let it hit me. 144 00:08:34,800 --> 00:08:38,400 I said, you know what, what if that were my kids that had to walk three to five 145 00:08:38,400 --> 00:08:44,000 miles in order to get water and the dangers they face as they go through that process. 146 00:08:44,360 --> 00:08:47,400 I don't think any of us in the United States will let our kids walk three to 147 00:08:47,400 --> 00:08:52,280 five miles by themselves, let alone to have to get emergency needs just for, 148 00:08:52,480 --> 00:08:54,520 for taking care of our family or school. 149 00:08:55,040 --> 00:08:58,240 These kids celebrate water, like my kids celebrate Christmas day. 150 00:08:58,440 --> 00:09:02,040 And you and I have the opportunity to make a massive impact just by giving 151 00:09:02,040 --> 00:09:03,800 five, 10, 20 bucks to the cause. 152 00:09:04,040 --> 00:09:07,800 And what's really cool about the water project is they show you a list of 153 00:09:07,800 --> 00:09:09,920 communities that you can contribute directly to. 154 00:09:09,920 --> 00:09:12,400 You get to see the outcome in motion. 155 00:09:12,400 --> 00:09:15,040 You get to see whether they build a sand dam or a borehole well. 156 00:09:15,040 --> 00:09:17,200 It's actually a really cool experience to learn about. 157 00:09:17,520 --> 00:09:21,880 And if you're not in a financial position to help out, my hope is that maybe you'll 158 00:09:21,880 --> 00:09:23,280 bring this up over dinner with somebody. 159 00:09:23,520 --> 00:09:24,840 Maybe you'll share this with somebody. 160 00:09:24,840 --> 00:09:29,280 Maybe you feel inspired right now to send this to a friend act on those bits of 161 00:09:29,280 --> 00:09:30,560 inspiration that you get in life. 162 00:09:30,800 --> 00:09:33,560 I found that's where my greatest sources of happiness come from. 163 00:09:33,560 --> 00:09:35,640 So without further ado, I'm going to bring Mark on. 164 00:09:35,680 --> 00:09:37,400 We're going to go back to blessing the rest of y'all's lives. 165 00:09:37,400 --> 00:09:39,520 Guys, we got 8 billion people to help in this world. 166 00:09:39,560 --> 00:09:42,840 If you know of another cause that you'd love to see me talk about, mention, please 167 00:09:42,840 --> 00:09:44,720 drop it in the comments and we'll honor you for that. 168 00:09:44,720 --> 00:09:46,280 We'll honor you for letting us know about it. 169 00:09:46,640 --> 00:09:48,320 Mark, welcome to Vision Pros Life. 170 00:09:49,080 --> 00:09:49,680 Yeah, absolutely. 171 00:09:49,680 --> 00:09:50,400 Thanks for having me. 172 00:09:51,120 --> 00:09:51,920 Of course, man. 173 00:09:53,000 --> 00:09:55,520 I'm like shaking in my shoes a little bit. 174 00:09:55,520 --> 00:09:58,120 I've got an industry expert on that. 175 00:09:58,120 --> 00:10:00,800 I just, I admire probably a little too much. 176 00:10:00,800 --> 00:10:01,320 Okay. 177 00:10:01,840 --> 00:10:08,280 But if you were to, if you were to ISO down to the audience that you serve, what's 178 00:10:08,280 --> 00:10:10,080 your vision for the people that you're serving? 179 00:10:11,080 --> 00:10:11,360 Yes. 180 00:10:11,360 --> 00:10:16,120 Really anyone we serve, whether it's a local small business or a big brand, our goal is 181 00:10:16,120 --> 00:10:20,080 to help them reach their customers and communicate with their customers in a more effective 182 00:10:20,080 --> 00:10:23,840 way so they can help drive that change in the market that they serve. 183 00:10:23,840 --> 00:10:28,920 So I usually have this phrase that I tell them like that my staff is like, we have to 184 00:10:28,920 --> 00:10:32,840 fall in love with our customers, customers, because that's ultimately who we're serving. 185 00:10:33,120 --> 00:10:37,120 Our customers really hire us to do the project, but we always look at it at the prism of 186 00:10:37,120 --> 00:10:40,680 how can we create something that's going to represent the brand in an effective way. 187 00:10:40,680 --> 00:10:45,840 But more importantly, connect with that audience in a way that's going to make them 188 00:10:46,000 --> 00:10:49,120 purchase that product or inquire about that service. 189 00:10:49,320 --> 00:10:54,320 So it kind of directly helps the clients or kind of indirectly helps the client, but 190 00:10:54,320 --> 00:11:00,240 really directly impacts the person's life that bought that product or engage in that 191 00:11:00,240 --> 00:11:06,320 service, because our clients goal is to provide a good product, provide a good service. 192 00:11:06,480 --> 00:11:10,000 And we're kind of indirectly helping the end customer in that way. 193 00:11:10,000 --> 00:11:12,400 And that's what really kind of drives us. 194 00:11:13,240 --> 00:11:18,240 It's huge. And, you know, as a service oriented individuals, the entrepreneurs who would 195 00:11:18,240 --> 00:11:22,760 be interested in what you're talking about, that's what we need from our clients. 196 00:11:23,080 --> 00:11:28,640 You know, not for our service providers, not service providers who are just interested 197 00:11:28,640 --> 00:11:30,440 in their own bottom line, which is obvious. 198 00:11:30,680 --> 00:11:35,720 Right. But then not service providers who are so obsessed with people pleasing or pleasing 199 00:11:35,720 --> 00:11:40,600 our desires that they don't have the depth of character to dive in and look at, well, 200 00:11:40,600 --> 00:11:42,600 what wait, what do these customers really want? 201 00:11:42,840 --> 00:11:44,800 That takes a certain amount of discipline. 202 00:11:45,520 --> 00:11:49,560 Those of you listening in might be like, oh, my gosh, like the video, like we just saw, 203 00:11:49,560 --> 00:11:52,280 that's going to cost hundreds of millions of dollars to produce. 204 00:11:52,280 --> 00:11:56,520 And and, you know, and it's going to take a lifetime for us to get something built out 205 00:11:56,520 --> 00:12:00,200 like that. Mark, I'm going to turn to a video of you talking about this. 206 00:12:00,200 --> 00:12:01,960 You don't have to repeat yourself about it. 207 00:12:02,160 --> 00:12:05,200 And then you and I can discuss some of the ins and outs of the realities. 208 00:12:05,200 --> 00:12:09,840 But you did a great video to showcase and highlight transparently for four companies. 209 00:12:10,400 --> 00:12:12,800 How much does it cost to actually produce a video? 210 00:12:12,800 --> 00:12:15,320 So we're going to dive into that and we'll come back and dissect it together. 211 00:12:18,360 --> 00:12:20,640 How much does a video cost? Great question. 212 00:12:20,960 --> 00:12:25,560 The videos we create can range anywhere from a couple of hundred dollars to several thousand 213 00:12:25,560 --> 00:12:29,960 dollars, depending on the scale, scope and number of videos that you create. 214 00:12:29,960 --> 00:12:34,640 The good thing is that the more videos you create with us at one specific time 215 00:12:34,840 --> 00:12:38,840 decreases the overall cost of each individual video. 216 00:12:39,360 --> 00:12:45,160 On average, we're about 30 to 60 percent less expensive than a traditional ad agency 217 00:12:45,160 --> 00:12:46,920 or other video production company. 218 00:12:47,120 --> 00:12:52,600 We have a great team of people that have multiple skill sets in a variety of areas of expertise. 219 00:12:53,080 --> 00:12:56,480 If you're interested in creating a video for your business and want to learn more, 220 00:12:56,480 --> 00:12:59,920 click on the link below to schedule a free video strategy call. 221 00:13:08,120 --> 00:13:12,480 So as you guys saw, there's a lot of range and opportunities with this. 222 00:13:12,480 --> 00:13:14,280 And I don't normally do this, Vision Pro. 223 00:13:14,280 --> 00:13:18,600 As you guys know that I'm not here to like sell stuff to you, but I am here to showcase 224 00:13:18,600 --> 00:13:23,640 what inspires me and what inspires me is again, is when I find a company that's got a depth 225 00:13:23,640 --> 00:13:27,480 of service that creates clarity that I don't find very often in the market. 226 00:13:27,480 --> 00:13:32,080 So you talked about how video production can start at just a few hundred bucks. 227 00:13:32,280 --> 00:13:37,040 You talked about how it can range in the thousands and that there's a mechanism that 228 00:13:37,240 --> 00:13:41,800 that creates more scalable, more cost effective opportunities. 229 00:13:41,800 --> 00:13:42,800 Can you talk to me about that? 230 00:13:43,000 --> 00:13:44,480 Like teach me what I don't know about this. 231 00:13:45,240 --> 00:13:46,080 Yeah, absolutely. 232 00:13:46,280 --> 00:13:50,440 So a lot of it depends on what the goals of the client have and what their current 233 00:13:50,440 --> 00:13:51,600 marketing strategy is. 234 00:13:51,600 --> 00:13:53,680 So cost is very interesting thing. 235 00:13:53,680 --> 00:13:57,080 So similar to like what I said in that video, a lot of it's contingent on all these 236 00:13:57,080 --> 00:13:57,880 different factors. 237 00:13:57,880 --> 00:14:01,400 And that's why like everything we do is very bespoke based on what are your goals and 238 00:14:01,400 --> 00:14:04,000 objectives? What is your current marketing channels look like? 239 00:14:04,200 --> 00:14:06,560 What is your sales process look like? 240 00:14:06,760 --> 00:14:10,760 And what video or series of videos is going to make the most sense to have the biggest 241 00:14:10,760 --> 00:14:12,680 impact on your conversion? 242 00:14:12,880 --> 00:14:16,720 And, you know, like I was saying earlier, have the biggest impact on your customers. 243 00:14:16,920 --> 00:14:21,000 So how can you serve the most people and use and let them know that you're going to be 244 00:14:21,000 --> 00:14:24,400 successful and use and leverage this video for the longest duration of time? 245 00:14:24,600 --> 00:14:31,560 So we often see is like customers want, you know, one video and then we can discover 246 00:14:31,560 --> 00:14:36,640 ways through their channel to create other videos or a series of videos that because 247 00:14:36,640 --> 00:14:41,040 we're doing so many of them, it decreases the cost significantly because we're able 248 00:14:41,040 --> 00:14:43,440 to kind of streamline the processes. 249 00:14:43,640 --> 00:14:48,400 So they end up with more deliverables and the cost per video is very small. 250 00:14:48,400 --> 00:14:52,520 Usually the most popular video that we create is kind of what's called a business 251 00:14:52,720 --> 00:14:56,400 promo video. And this is what I like to say is the the heaviest lift. 252 00:14:56,600 --> 00:14:59,800 Right. So we're doing all the creative work. 253 00:15:00,000 --> 00:15:04,680 We're coming up with milestones and strategy and scripting and who's the market. 254 00:15:04,680 --> 00:15:06,360 And what do we want to say to them? 255 00:15:06,560 --> 00:15:09,600 We're doing interviews, testimonials, visuals and all these other things to put it 256 00:15:09,800 --> 00:15:14,360 together. So the good thing about it is that it's a video that most clients have 257 00:15:14,560 --> 00:15:18,120 for five years and it becomes kind of your centerpiece for all your marketing. 258 00:15:18,120 --> 00:15:21,920 The harder thing about it is that it is the most expensive video. 259 00:15:22,120 --> 00:15:23,360 It is the heaviest lift. 260 00:15:23,560 --> 00:15:29,000 However, once you do that video, then you can do other videos because we could pull 261 00:15:29,200 --> 00:15:33,800 what was a 30 second testimonial sound bite in that main video. 262 00:15:34,000 --> 00:15:39,480 We could extrapolate that and expand it to a full customer story and really showing 263 00:15:39,680 --> 00:15:43,360 their story arc from where they were and where they're at working with the company. 264 00:15:43,480 --> 00:15:47,400 And then we can take that video and it takes small little sound bites and create 265 00:15:47,400 --> 00:15:51,240 a very inexpensive social media that could be leveraged for advertising or 266 00:15:51,440 --> 00:15:53,920 retargeting. And we can take that same principle 267 00:15:54,040 --> 00:15:56,680 and do that in a variety of different ways with that main video. 268 00:15:56,880 --> 00:15:59,240 So once you kind of spend the higher end 269 00:15:59,440 --> 00:16:05,640 budget doing a brand or business promo video, then you can get subsequent other 270 00:16:05,840 --> 00:16:10,800 videos that are significantly less expensive, sometimes half the price or a 271 00:16:11,000 --> 00:16:14,680 tenth of the cost, depending on the type and style of video that we're creating. 272 00:16:14,680 --> 00:16:20,640 So it allows customers to kind of maximize their budget using that strategy. 273 00:16:20,840 --> 00:16:21,680 Yep. 274 00:16:21,880 --> 00:16:22,480 Absolutely. 275 00:16:22,680 --> 00:16:27,320 It is an interesting approach to how I see a lot of the marketing stuff done. 276 00:16:27,520 --> 00:16:29,960 And I'll play devil's advocate a little bit on this one. 277 00:16:30,160 --> 00:16:34,760 So and I'm excited for the optimizations that come both ways in this, of course. 278 00:16:34,960 --> 00:16:35,880 So Visionary is out there. 279 00:16:36,080 --> 00:16:40,200 It is super common to aim for the business promo video first. 280 00:16:40,400 --> 00:16:42,120 And I think it's horrible idea. 281 00:16:42,120 --> 00:16:45,040 And I'm not saying that Mark's doing it because he wants to do it. 282 00:16:45,040 --> 00:16:46,720 That's what people come to him for. 283 00:16:46,720 --> 00:16:47,800 That's what you heard. Right. 284 00:16:48,000 --> 00:16:51,680 It's like, you know, this happens in almost all areas of business. 285 00:16:51,880 --> 00:16:53,840 You as the entrepreneur, you're the visionary. 286 00:16:53,920 --> 00:16:55,520 You're the one that we have to respect. 287 00:16:55,520 --> 00:16:57,160 And if you're going to control the process 288 00:16:57,160 --> 00:16:59,680 and you're going to make something like you're going to act like you're the god 289 00:16:59,880 --> 00:17:05,800 of marketing, then unfortunately, we kind of have to listen to an extent or kick you out. 290 00:17:06,000 --> 00:17:09,600 That's not the easiest business model to thrive on kicking people out. 291 00:17:09,800 --> 00:17:11,840 We do it at First Class Business. 292 00:17:11,840 --> 00:17:14,560 We don't want to work on projects that aren't going to win. 293 00:17:14,760 --> 00:17:20,800 But the the other brand video that Mark talked about, that's where we recommend. 294 00:17:21,000 --> 00:17:25,480 As a visionary, you start is get your vision ironed out. 295 00:17:25,480 --> 00:17:26,840 And it's still it is a little bit more 296 00:17:27,040 --> 00:17:30,840 expensive of a process, but you don't have to start with the video. 297 00:17:31,040 --> 00:17:32,520 You got to start with piecing together 298 00:17:32,720 --> 00:17:36,040 the story and understanding what it is you're doing at a deeper level. 299 00:17:36,240 --> 00:17:40,480 I'll point out one in the chamber, Travis Chambers Media Company. 300 00:17:40,480 --> 00:17:45,520 And the Harmon brothers, they tend to move towards those. 301 00:17:45,720 --> 00:17:51,480 They kind of combine the vision telling process with the business promo videos. 302 00:17:51,680 --> 00:17:57,080 And I don't mean to slight that at all, but I think Elon Musk won. 303 00:17:57,280 --> 00:17:59,280 That's the most scalable company I've ever seen. 304 00:17:59,280 --> 00:18:00,960 I think we've all ever seen documented 305 00:18:01,160 --> 00:18:04,240 in history and the man knew how to tell visionary stories. 306 00:18:04,440 --> 00:18:08,600 And that visionary process pretty much allowed the products and services to sell 307 00:18:08,600 --> 00:18:10,560 themselves before they even existed. 308 00:18:10,760 --> 00:18:13,520 And that's the type of model that I hope is visionaries. 309 00:18:13,720 --> 00:18:15,640 You guys all listen to is wait a second. 310 00:18:15,840 --> 00:18:18,000 Let's not take Jackson's advice. 311 00:18:18,200 --> 00:18:20,200 Let's not take Mark's advice or what we've 312 00:18:20,400 --> 00:18:23,880 talked about and just run as fast as you can to try to get rich quick. 313 00:18:24,080 --> 00:18:25,400 Don't like that's not do that. 314 00:18:25,600 --> 00:18:29,600 Think through your options with this and how these pieces can come together 315 00:18:29,800 --> 00:18:34,240 for your greater growth and learn how each one of these these 316 00:18:34,240 --> 00:18:40,440 creations that you make, it will create a positive and a negative set of 317 00:18:40,640 --> 00:18:45,760 consequences and results from your brand for your brand, no matter what. 318 00:18:45,960 --> 00:18:47,960 And we saw this video power where people 319 00:18:47,960 --> 00:18:51,160 would launch a great video, but their infrastructure for their company was 320 00:18:51,360 --> 00:18:55,160 piss poor, it hurt, it crushed their brand and moved them backwards. 321 00:18:55,360 --> 00:18:57,160 So there's a lot to think through as you 322 00:18:57,360 --> 00:19:02,000 get ready to use these nuclear powers and some of the videos that Mark that you 323 00:19:02,000 --> 00:19:04,320 create, I want to highlight and honor as well. 324 00:19:04,520 --> 00:19:07,400 You've got a video about like, what is a client success story? 325 00:19:07,600 --> 00:19:10,840 This is specifically about kind of the legal 326 00:19:11,040 --> 00:19:15,360 arena, but this applies to every single industry that's out there. 327 00:19:15,360 --> 00:19:16,320 So we're going to watch that, too. 328 00:19:16,320 --> 00:19:17,000 We'll come back. 329 00:19:17,200 --> 00:19:19,080 We'll talk a little bit further about video processing. 330 00:19:19,280 --> 00:19:23,520 Have you ever purchased a product on Amazon where the reviews swayed your 331 00:19:23,720 --> 00:19:28,240 buying decision? Now, did you happen to see a video review of that same product? 332 00:19:28,440 --> 00:19:30,920 And did that affect your buying decision? 333 00:19:30,920 --> 00:19:33,160 If you answered yes to either one of those 334 00:19:33,360 --> 00:19:38,120 questions, chances are your potential clients are going through the same 335 00:19:38,320 --> 00:19:43,320 situation with your law practice, having client testimonials or a client story 336 00:19:43,520 --> 00:19:48,520 video is an incredible way to help highlight the experience people can expect 337 00:19:48,720 --> 00:19:51,840 to have when working with you and your. 338 00:19:52,040 --> 00:19:55,000 All right, I got to stop it right there because that is just 339 00:19:55,200 --> 00:19:59,920 there's so much gold and what you just shared with people within several value 340 00:19:59,920 --> 00:20:04,960 points. The big one is you talked about that testimony in that case study 341 00:20:05,160 --> 00:20:10,280 potentially influencing people talking to you about doing business with you. 342 00:20:10,480 --> 00:20:15,040 And I think business owners miss the ability to appreciate just how powerful 343 00:20:15,240 --> 00:20:20,600 that is because that changes the tone of every single conversation that you will 344 00:20:20,800 --> 00:20:24,360 ever have with prospects who come in if the prospects don't know you, 345 00:20:24,560 --> 00:20:26,840 they don't like you and they don't already trust you. 346 00:20:27,040 --> 00:20:29,560 They come in going, who the heck are you and what do you do? 347 00:20:29,560 --> 00:20:32,400 And you're stuck in that over and over and over. 348 00:20:32,600 --> 00:20:34,240 But when you have such a high quality 349 00:20:34,440 --> 00:20:38,000 video and promotion instead of materials that gets people balanced and centered, 350 00:20:38,200 --> 00:20:41,760 they come in with so much better questions. 351 00:20:41,760 --> 00:20:44,560 They come in with buyers questions and knowing that they're safe. 352 00:20:44,760 --> 00:20:45,640 Mark, I love you. 353 00:20:45,640 --> 00:20:47,560 Now it's like get on your soapbox. I'll let you go. 354 00:20:47,760 --> 00:20:49,840 I've been on mine. So your turn. 355 00:20:50,040 --> 00:20:51,440 Yeah, no, I totally agree with you. 356 00:20:51,440 --> 00:20:55,560 And that's one of the most powerful videos is the testimonial or customer story 357 00:20:55,560 --> 00:20:58,480 video. And we have a couple of different approaches that we take from this. 358 00:20:58,480 --> 00:21:02,840 We've done anything where we do remote testimonials to kind of more concise 359 00:21:03,040 --> 00:21:07,000 testimonial stories and then we do some where they're like more case study focused, 360 00:21:07,200 --> 00:21:12,000 where we're we call it a customer story where we're spending the day 361 00:21:12,200 --> 00:21:14,080 with them and kind of telling their story. 362 00:21:14,280 --> 00:21:18,400 So we actually just wrapped up on one for a medical cannabis company. 363 00:21:18,600 --> 00:21:20,600 And we basically spent the day with a guy. 364 00:21:20,800 --> 00:21:23,320 You know, he had severe PTSD. 365 00:21:23,320 --> 00:21:24,720 He was in the military. 366 00:21:24,920 --> 00:21:26,840 He tried all these different pharmaceutical stuff. 367 00:21:26,840 --> 00:21:30,360 He was really, really struggling. And then he they finally got approval 368 00:21:30,560 --> 00:21:33,640 in Texas to do medical cannabis. And it's just like night and day. 369 00:21:33,840 --> 00:21:37,200 And, you know, it's like he's gained so much muscle. 370 00:21:37,200 --> 00:21:38,200 He can get sleep. 371 00:21:38,400 --> 00:21:40,800 You know, he feels about better. He shows up better for work. 372 00:21:40,800 --> 00:21:42,400 He shows up better for his family. 373 00:21:42,600 --> 00:21:44,760 And it's just been a night and change difference. 374 00:21:44,920 --> 00:21:47,840 But through that story, there was obviously some hesitation because 375 00:21:48,040 --> 00:21:50,480 of the context that a lot of people have with it. 376 00:21:50,680 --> 00:21:54,400 So we tell that specifically because there's a lot of people that are in that 377 00:21:54,400 --> 00:21:58,000 scenario, identical to his, and there's some reluctancy and some 378 00:21:58,200 --> 00:22:00,760 hesitancy before they finally made that decision. 379 00:22:00,960 --> 00:22:04,320 And we want to show that because it adds to the level of authenticity. 380 00:22:04,520 --> 00:22:06,880 So now it's only important to have those 381 00:22:07,080 --> 00:22:12,040 as like a as a tool to kind of showcase that someone's done it before. 382 00:22:12,240 --> 00:22:14,000 And it builds credibility and trust. 383 00:22:14,200 --> 00:22:16,400 But it's also good just from the validation 384 00:22:16,600 --> 00:22:21,200 standpoint where someone watching the video kind of needs to be validated. 385 00:22:21,400 --> 00:22:24,000 That that's me. I'm thinking the same thing. 386 00:22:24,000 --> 00:22:26,040 So we're going through this process, 387 00:22:26,240 --> 00:22:29,520 interviewing someone and showcasing that story. 388 00:22:29,640 --> 00:22:33,720 We're always trying to anticipate what is the person watching the video thinking? 389 00:22:33,920 --> 00:22:36,200 And were you going through that process as well? 390 00:22:36,200 --> 00:22:37,800 And were you thinking the same thing? 391 00:22:38,000 --> 00:22:42,920 So that's what really can make a customer story or customer testimonial video more 392 00:22:43,120 --> 00:22:46,120 authentic is approaching it from that from that way. 393 00:22:46,320 --> 00:22:47,480 Huge. I love it. 394 00:22:47,680 --> 00:22:52,240 And I'm a big fan of continuously investing in video. 395 00:22:52,240 --> 00:22:55,920 Right. It's they say, you know, a picture says a thousand words. 396 00:22:56,120 --> 00:22:58,880 How much more is a video capable of saying? 397 00:22:59,080 --> 00:23:01,280 Because you got tone, you got cadence. 398 00:23:01,480 --> 00:23:02,720 You can almost feel something like I'm 399 00:23:02,920 --> 00:23:06,840 touching pinch your cheeks, Mark, you know, like because we're on camera. 400 00:23:07,040 --> 00:23:10,680 And you can't do that through most other forms of advertising. 401 00:23:10,880 --> 00:23:13,520 So there's there's a lot of reason to not just double down. 402 00:23:13,720 --> 00:23:16,280 I mean, like go all in on the process of videos. 403 00:23:16,480 --> 00:23:18,640 There's also some really cool technologies out there. 404 00:23:18,840 --> 00:23:21,440 So visionaries, we got Opus DotClip. 405 00:23:21,440 --> 00:23:23,360 You know, I was like, change the world in terms of video. 406 00:23:23,560 --> 00:23:27,120 And Loom has given us the ability to create instructional feedback. 407 00:23:27,120 --> 00:23:29,200 Zoom's connected us in these environments 408 00:23:29,400 --> 00:23:33,320 so we can showcase us mastermind with a ton of amazing legends out there. 409 00:23:33,520 --> 00:23:36,680 Like there's so many ways we can now incorporate video. 410 00:23:36,880 --> 00:23:39,360 I'm going to reveal one more real quick. 411 00:23:39,560 --> 00:23:43,040 I've been doing a lot of breaking all of our rules for vision posts today. 412 00:23:43,240 --> 00:23:46,000 This one's a little bit of a self plug, if you will. 413 00:23:46,000 --> 00:23:46,840 And here's why. 414 00:23:47,040 --> 00:23:50,240 Most of you listen to this podcast, you aren't ready for video. 415 00:23:50,240 --> 00:23:51,880 You aren't ready to run a business. 416 00:23:52,080 --> 00:23:52,880 And that's OK. 417 00:23:53,080 --> 00:23:55,720 I know what that feels like very, very well. 418 00:23:55,720 --> 00:23:57,360 I've done it wrong many times. 419 00:23:57,560 --> 00:23:59,320 My hope is to save you on this process. 420 00:23:59,320 --> 00:24:01,400 And I'm hoping that all you course creators do, 421 00:24:01,600 --> 00:24:05,040 you model what we've built with our portal. 422 00:24:05,040 --> 00:24:06,400 We don't call it a course. 423 00:24:06,600 --> 00:24:08,720 We call these activities not lessons. 424 00:24:08,720 --> 00:24:10,400 And they are they're not required. 425 00:24:10,400 --> 00:24:11,720 But here's my point with it. 426 00:24:11,920 --> 00:24:14,760 When our clients come through and start to build out what they're building 427 00:24:14,840 --> 00:24:16,560 and they start to work on their org board, 428 00:24:16,560 --> 00:24:19,000 they start to work on their LinkedIn marketing plan, etc. 429 00:24:19,000 --> 00:24:21,040 And learning how to delegate this stuff, 430 00:24:21,240 --> 00:24:23,960 we systematically put these progress reports in here. 431 00:24:24,160 --> 00:24:25,880 And I did it for a couple of reasons. 432 00:24:26,080 --> 00:24:28,560 One, I did it as a comprehensive analysis 433 00:24:28,760 --> 00:24:32,280 checkpoint to see, is this person really learning what they need to learn 434 00:24:32,480 --> 00:24:34,080 in order to be a great leader? 435 00:24:34,280 --> 00:24:36,040 We don't work with people who aren't great leaders. 436 00:24:36,240 --> 00:24:37,760 They're impossible to build for. 437 00:24:37,960 --> 00:24:42,480 Two, are they connected to us in ways that's going to help them move their 438 00:24:42,480 --> 00:24:46,160 brand forward? And then there's this magic piece at the end where we have our 439 00:24:46,360 --> 00:24:48,120 clients record these Loom videos. 440 00:24:48,120 --> 00:24:49,840 And when they record the Loom videos, 441 00:24:49,840 --> 00:24:52,120 we're extracting what's called the hero story. 442 00:24:52,120 --> 00:24:55,200 And most people think this is a giant waste of time when they first start it. 443 00:24:55,200 --> 00:24:56,480 And they think, I'm just going to take it. 444 00:24:56,480 --> 00:24:57,480 I'm not going to take it very seriously. 445 00:24:57,480 --> 00:24:59,760 Then they have asking, Jackson, 446 00:24:59,960 --> 00:25:04,400 what is going to be useful or shall I show up and have my studio set up and be 447 00:25:04,600 --> 00:25:08,880 ready for them? And I said, well, do we practice like we play? 448 00:25:09,080 --> 00:25:12,520 And they go, oh, yeah, yeah, of course I do. 449 00:25:12,720 --> 00:25:15,480 And I say, OK, I'm just kind of pulling your chain a little bit. 450 00:25:15,480 --> 00:25:19,920 But what would you think what you think is going to happen when we've recorded 451 00:25:20,120 --> 00:25:24,680 about 20 videos about your incredible progress as a business leader and you've 452 00:25:24,680 --> 00:25:28,760 shown up and you've done really well to showcase the great leader that you are. 453 00:25:28,960 --> 00:25:30,320 What do you think we can do with all 454 00:25:30,320 --> 00:25:34,440 these videos by piecing together how you talked about who you are, how you help 455 00:25:34,440 --> 00:25:37,000 people, what you're doing to provide feedback for others. 456 00:25:37,000 --> 00:25:38,160 We're going to be able to take all 457 00:25:38,360 --> 00:25:43,520 of that content and splice it together for the sake of telling your story and 458 00:25:43,520 --> 00:25:47,760 your brand message from all sorts of different angles without you ever having 459 00:25:47,960 --> 00:25:52,200 to randomly try to piecemeal stuff together based on a teleprompter. 460 00:25:52,400 --> 00:25:57,200 And they usually lights going like, oh, that makes so much more sense now. 461 00:25:57,400 --> 00:25:59,040 I want to hear your thoughts on that, Mark. 462 00:25:59,040 --> 00:26:00,880 Am I leading people off of a cliff? 463 00:26:01,080 --> 00:26:05,400 Is this video content that's going to be so cheap and lazy and crappy that it's 464 00:26:05,600 --> 00:26:08,560 not going to help or how would you use content like that? 465 00:26:08,680 --> 00:26:10,320 If you worked with a company like ours, 466 00:26:10,320 --> 00:26:13,680 had access to those types of files or would you guys just be like, no, 467 00:26:13,880 --> 00:26:15,440 let's not mess with that. 468 00:26:15,640 --> 00:26:17,400 Yeah, no, I think it's actually really solid. 469 00:26:17,400 --> 00:26:20,400 And the way the best utilize that is depending on the type of brand. 470 00:26:20,400 --> 00:26:22,200 So you started off basically saying, like, 471 00:26:22,200 --> 00:26:24,680 it's not the type of videos that we do is not for everyone. 472 00:26:24,680 --> 00:26:26,480 And I would completely and wholeheartedly agree. 473 00:26:26,680 --> 00:26:27,920 There's been scenarios where I've been 474 00:26:27,920 --> 00:26:31,320 on different podcasts where I've talked to different people and say video is not 475 00:26:31,320 --> 00:26:35,440 the best investment, at least the type of video that we create on the stage of your 476 00:26:35,640 --> 00:26:39,480 business right now. So if you're starting off and you're a solopreneur, 477 00:26:39,480 --> 00:26:43,120 you're a small team, it's probably best suited that you do this approach that 478 00:26:43,120 --> 00:26:46,040 you're suggesting, which is kind of putting some stuff together, 479 00:26:46,040 --> 00:26:47,720 really getting clear on your message. 480 00:26:47,920 --> 00:26:49,560 You know what differentiates you? 481 00:26:49,760 --> 00:26:54,200 You know, why do you do what you do and doing that in a more kind of what they 482 00:26:54,400 --> 00:26:58,760 call UGC, which is user generated content and putting that out in the world. 483 00:26:58,960 --> 00:27:00,520 And if you are the brand. 484 00:27:00,720 --> 00:27:06,600 So like people that are often creatives or they're like an accountant or, you know, 485 00:27:06,600 --> 00:27:09,880 like the lawyer, they're the ones that are the company per se. 486 00:27:10,080 --> 00:27:11,280 That's what you're buying. 487 00:27:11,480 --> 00:27:17,000 The UGC or user generated content usually performs really, really well. 488 00:27:17,200 --> 00:27:19,480 And then once you get to a certain level, 489 00:27:19,680 --> 00:27:22,920 then it would make sense to work with somebody like us where we'll work 490 00:27:22,920 --> 00:27:24,560 with local companies or big brands. 491 00:27:24,720 --> 00:27:27,800 But we're going to do something a little bit more polished, a little bit higher 492 00:27:28,000 --> 00:27:32,760 brand presence, presence, and it just gives a different perceived value 493 00:27:32,960 --> 00:27:35,880 or different perception on the type of clientele that you're working with. 494 00:27:35,880 --> 00:27:37,760 So it really just depends on where you're 495 00:27:37,960 --> 00:27:41,560 at in your business and what makes the most sense for you and what are your goals 496 00:27:41,760 --> 00:27:43,720 and objectives with your brand? 497 00:27:43,920 --> 00:27:44,640 Huge. 498 00:27:44,840 --> 00:27:45,840 Oh, it's huge, man. 499 00:27:46,040 --> 00:27:50,320 And I love it because what we're striving to teach our clients and the visionaries 500 00:27:50,520 --> 00:27:54,880 to do is one, come in, get that base underneath themselves, start thinking 501 00:27:55,080 --> 00:28:00,680 and focusing on becoming wise financial stewards, raise money through 502 00:28:00,680 --> 00:28:06,800 untraditional methods so that they've got 50,000, 150,000, like between that range 503 00:28:07,000 --> 00:28:10,800 of budgets, then they've got this wonderful starting point that's helping 504 00:28:10,800 --> 00:28:13,760 with distribution in some ways, but it puts us in a position to come back 505 00:28:13,960 --> 00:28:19,600 to brands like you and say, hey, Mark, this isn't about this or that. 506 00:28:19,800 --> 00:28:21,080 We have abundant mindsets. 507 00:28:21,280 --> 00:28:23,320 This is about this and that. 508 00:28:23,520 --> 00:28:24,960 Let's get these things going. 509 00:28:25,160 --> 00:28:28,000 And it's but the rest of you out there, 510 00:28:28,000 --> 00:28:31,400 anybody who's at a later stage in brand development and growth, 511 00:28:31,600 --> 00:28:35,320 I think you'd be nuts to not call Mark Wonderland. 512 00:28:35,520 --> 00:28:40,120 I think you'd be absolutely crazy not to look at what Mosaic Media Films is doing 513 00:28:40,320 --> 00:28:44,320 and based on the quality of what they're doing and why is that? 514 00:28:44,520 --> 00:28:49,000 We kind of skipped the premise of this particular episode because I know my 515 00:28:49,200 --> 00:28:52,720 audience and that's all of you visionaries listening in right now. 516 00:28:52,920 --> 00:28:55,360 You want to drive positive impact, right? 517 00:28:55,360 --> 00:28:57,120 You want to make a big difference. 518 00:28:57,120 --> 00:29:00,560 And so we've we've dove into the nuts and bolts today of what's like the house 519 00:29:00,560 --> 00:29:02,760 and the watts, which is what I don't usually go into. 520 00:29:02,960 --> 00:29:08,560 But I promise you, the key to your success is not abandoning the positive impact you 521 00:29:08,560 --> 00:29:12,520 want to make. It's not abandoning the reality that you've got big things you 522 00:29:12,520 --> 00:29:13,640 want to drive for people. 523 00:29:13,840 --> 00:29:18,000 It's actually the it's leaning in to the positive impact you want to create and 524 00:29:18,200 --> 00:29:22,160 finding providers like Mark, who can put a spotlight on that. 525 00:29:22,360 --> 00:29:26,760 It helps the entire world see what you have and then put spotlights out there 526 00:29:26,760 --> 00:29:30,960 into the world saying, hey, come and see this really cool thing that this 527 00:29:31,160 --> 00:29:35,880 visionary created. So I think you're an absolute key to making that happen. 528 00:29:36,080 --> 00:29:40,080 As we as we get ready to wrap up one of my absolute favorite questions, this is 529 00:29:40,080 --> 00:29:41,760 probably my favorite question of all time. 530 00:29:41,960 --> 00:29:45,480 If this was your last chance to speak to the world, 531 00:29:45,680 --> 00:29:49,640 what powerful lesson can other visionaries learn from your experience? 532 00:29:52,080 --> 00:29:56,320 Yeah, so I mean, really, as far as a visionary, 533 00:29:56,320 --> 00:29:58,520 I would say, 534 00:29:59,440 --> 00:30:02,120 you know, get great people around you, 535 00:30:02,320 --> 00:30:06,200 which is like having an amazing staff and stuff like that, have passion for what 536 00:30:06,400 --> 00:30:11,880 you're doing and constantly be growing like one of our core values is grow daily. 537 00:30:12,080 --> 00:30:16,240 So I always try to encourage my team and always try to push myself to grow, 538 00:30:16,440 --> 00:30:20,640 learn, listening to podcasts like this, educating myself on how I can be a better 539 00:30:20,640 --> 00:30:23,560 leader. What are some different marketing and things that we can do? 540 00:30:23,560 --> 00:30:26,600 How can we provide more value to clients, things like that? 541 00:30:26,800 --> 00:30:30,680 And I think that's really, you know, most important. 542 00:30:30,880 --> 00:30:35,800 I love that. I want to go back to something you said for visionaries. 543 00:30:36,000 --> 00:30:36,960 I appreciate that. 544 00:30:37,160 --> 00:30:41,480 But it also makes me curious if you were talking in general. 545 00:30:41,680 --> 00:30:45,000 What would the other powerful lesson be? 546 00:30:45,280 --> 00:30:49,760 Yeah, I mean, I think what's important is kind of being reflective on your life 547 00:30:49,760 --> 00:30:53,160 and especially it's a great time of year is like at the end of the year right now. 548 00:30:53,160 --> 00:30:57,640 It's like look back, take stock of, you know, what are you doing in your life, 549 00:30:57,640 --> 00:31:00,120 whether you're a visionary or your employee or whatever. 550 00:31:00,320 --> 00:31:01,520 What are you what are your goals, 551 00:31:01,720 --> 00:31:04,800 aspirations for and what are you doing it for? 552 00:31:05,000 --> 00:31:08,080 You know, so a lot of times, let me give you a perfect example. 553 00:31:08,280 --> 00:31:13,200 So a really good friend of mine, you know, does this exercise where you just say for 554 00:31:13,200 --> 00:31:16,760 what, for what, for what I'm doing this so I can do this, so I can do this, so I can 555 00:31:16,760 --> 00:31:20,960 do this. And then once you get to that end of that road, you really establishes what 556 00:31:20,960 --> 00:31:22,560 is the quickest way to get to that. 557 00:31:22,560 --> 00:31:25,120 Right. And oftentimes we find you kind of already have it. 558 00:31:25,320 --> 00:31:30,120 Right. So so like perfect instances, you ask people, what do they want to do? 559 00:31:30,120 --> 00:31:33,080 Well, I want to make more money so I can do this for my kids. 560 00:31:33,080 --> 00:31:34,360 And so I can do this and this and this. 561 00:31:34,440 --> 00:31:37,160 And really, really what they want to do is spend more time with their kids. 562 00:31:37,360 --> 00:31:40,840 And I'm like, well, if your goal is that you want to spend time with more with your 563 00:31:41,040 --> 00:31:44,960 kids, then why are you working 15 hours a day? 564 00:31:45,160 --> 00:31:49,760 Right. So why don't you prioritize that to have the time you have with them now? 565 00:31:49,960 --> 00:31:51,760 Because by the time you reach to the money 566 00:31:51,760 --> 00:31:56,200 that you think that you need in order to spend more time with your kids or give 567 00:31:56,400 --> 00:32:00,560 them this or give them that, then you're missing sight of that. 568 00:32:00,760 --> 00:32:05,280 And in that particular example, you know, and I have two amazing kids that I try to 569 00:32:05,480 --> 00:32:10,160 spend a lot of, you know, spend quality time with, you know, one person said to me 570 00:32:10,360 --> 00:32:16,400 when it comes to like your family and your kids is like kids spell love, T-I-M-E. 571 00:32:16,600 --> 00:32:18,120 And that's just the most important. 572 00:32:18,320 --> 00:32:19,880 So that's your goal. 573 00:32:19,880 --> 00:32:23,160 And that's what you want to do, take stock of the other things that maybe are 574 00:32:23,360 --> 00:32:26,760 hindering you from getting to that goal right now. 575 00:32:26,960 --> 00:32:29,080 That's what you want, dude. 576 00:32:29,280 --> 00:32:31,520 I'm so happy I asked for both of those 577 00:32:31,720 --> 00:32:36,160 because they're both super passive, they're both super powerful and they create 578 00:32:36,360 --> 00:32:40,280 a virtuous cycle when you apply both those principles together. 579 00:32:40,480 --> 00:32:43,000 So as entrepreneurs, you and I have the 580 00:32:43,200 --> 00:32:46,400 value of already being able to see the evidences of that. 581 00:32:46,600 --> 00:32:48,120 Right. And when you're surrounded by great 582 00:32:48,120 --> 00:32:53,080 people, it allows you to take more time to assess what's going on in life 583 00:32:53,280 --> 00:32:55,800 and it makes time and space for the rest of the values. 584 00:32:56,000 --> 00:32:58,080 And as a single father for myself, 585 00:32:58,280 --> 00:33:04,680 like I know the incredible value of maximizing my time with my kiddos. 586 00:33:04,880 --> 00:33:07,040 I didn't have to learn that the hard way, though. 587 00:33:07,240 --> 00:33:09,040 I've always cared about that. 588 00:33:09,240 --> 00:33:11,480 I chose very early on to do that. 589 00:33:11,480 --> 00:33:14,840 So those of you who are younger in years, maybe haven't gotten to that point yet. 590 00:33:15,040 --> 00:33:16,960 The time to decide that is today. 591 00:33:16,960 --> 00:33:21,320 You got the opportunity to learn from this and think through, do I want to be there 592 00:33:21,520 --> 00:33:26,760 for those moments and if so, what can I do to rearrange my life and make sure 593 00:33:26,760 --> 00:33:31,280 that I'm creating order for myself and order ultimately creates a level of 594 00:33:31,480 --> 00:33:35,800 freedom that I never could have had if I had been lackadaisical about those processes. 595 00:33:36,000 --> 00:33:37,240 So I love that. 596 00:33:37,440 --> 00:33:42,760 And I could never do what I do today without an amazing team beside me. 597 00:33:42,960 --> 00:33:44,760 Real quick reference check. 598 00:33:44,760 --> 00:33:51,920 As a man think it's volume two phenomenal chapter in this book, Chapter five resolutions. 599 00:33:52,120 --> 00:33:57,280 I highly recommend checking that out, given the time of year, as as Mark talked about as well. 600 00:33:57,480 --> 00:34:01,480 So, Mark, we've got a few minutes left. 601 00:34:03,080 --> 00:34:07,680 I'm I'm debating which direction to take you because you represent both a great 602 00:34:07,880 --> 00:34:12,080 leader who's able to help us in terms of vision, but you've also got the supernac 603 00:34:12,080 --> 00:34:16,080 for video and how to how to dive into positive impact. 604 00:34:16,080 --> 00:34:17,760 Maybe we go the positive impact route, 605 00:34:17,960 --> 00:34:21,320 but instead I want to give you the chance to help me as an emcee. 606 00:34:21,520 --> 00:34:24,640 Right. What what are questions or topics 607 00:34:24,640 --> 00:34:28,000 that you feel like don't get hit enough or that you wish you could be talked to 608 00:34:28,120 --> 00:34:30,800 could be talked about on stage or that you could have the microphone for? 609 00:34:31,000 --> 00:34:34,520 Because from the holistic standpoint, man, like my hat's still off to you. 610 00:34:34,520 --> 00:34:36,760 And I can't wait for us to get together. We need to make that happen. 611 00:34:36,760 --> 00:34:38,720 Me, you, Mark Stern, like I was trying to get this all together. 612 00:34:38,920 --> 00:34:41,000 We need to make that happen soon. 613 00:34:41,000 --> 00:34:45,840 Yeah. Well, you know, this is something I talk to my friend a lot about is, you 614 00:34:46,040 --> 00:34:51,160 know, whatever you're doing as a visionary or as just a person, you just have to 615 00:34:51,360 --> 00:34:57,200 really take stock of if money wasn't a factor, would you do it right? 616 00:34:57,400 --> 00:35:02,160 So let's just say, for instance, you know, you had you for you forgot 617 00:35:02,360 --> 00:35:05,760 that you put a thousand dollars in Bitcoin a decade ago. 618 00:35:05,960 --> 00:35:08,360 And now you have all this money, 619 00:35:08,360 --> 00:35:12,880 you know, and you don't have to do anything right. 620 00:35:13,080 --> 00:35:18,720 What would you be doing that you really, really enjoy? 621 00:35:18,920 --> 00:35:22,200 You know, and a lot of people will give you the candid answer like, oh, I'd be 622 00:35:22,400 --> 00:35:26,280 sitting on the beach and blah, blah, blah. But, you know, when it when it comes to it, 623 00:35:26,360 --> 00:35:30,440 you know, you're going to want to do something active that you're giving to 624 00:35:30,640 --> 00:35:34,120 something you feel like you're giving back, you feel like you're being productive, 625 00:35:34,320 --> 00:35:37,880 you feel like you're you're moving the, you know, the needle forward in your life 626 00:35:37,880 --> 00:35:41,760 or someone else's life, you're making that impact. 627 00:35:41,960 --> 00:35:46,160 And that's what you really need to focus on, because I think a lot of times a stat 628 00:35:46,360 --> 00:35:50,160 that I hear have heard that just like rocked my world was when I was a younger 629 00:35:50,360 --> 00:35:54,120 kid is like 78 percent of people hate what they're doing. 630 00:35:54,320 --> 00:35:56,160 So I always said, whatever I do, I don't 631 00:35:56,160 --> 00:35:57,800 know what it's going to be, but I'm going to love it. 632 00:35:58,000 --> 00:36:00,000 And I think when you frame it, if money 633 00:36:00,200 --> 00:36:04,160 didn't matter, what would I do and do something that you love? 634 00:36:04,360 --> 00:36:07,000 That should be something to really take 635 00:36:07,000 --> 00:36:11,400 stock of as we look to the next year ahead here. 636 00:36:11,600 --> 00:36:12,680 I love that. 637 00:36:12,880 --> 00:36:14,600 For those of you who might manipulate 638 00:36:14,800 --> 00:36:18,880 the circumstance and disfavor of the situation, right. 639 00:36:19,080 --> 00:36:24,080 The key is not to get the money and then decide that, right. 640 00:36:24,280 --> 00:36:29,120 The key is to be able to completely let go of that external outcome. 641 00:36:29,320 --> 00:36:32,480 I'm also thinking now, like, man, I should have put a thousand dollars in the Bitcoin. 642 00:36:32,480 --> 00:36:34,240 You got a good point on that, right? 643 00:36:34,440 --> 00:36:36,680 Now, we all go in there. 644 00:36:36,680 --> 00:36:38,520 I had that chance. 645 00:36:38,720 --> 00:36:40,600 Oh, you know, like, shoot. 646 00:36:40,800 --> 00:36:45,680 But back to that, that reality, you know, I was I'm trying to figure out where I 647 00:36:45,680 --> 00:36:49,360 figured that out, you know, I remember when my my dad, my mom, 648 00:36:49,560 --> 00:36:52,000 my mom kicked my dad out and he's an oil field. 649 00:36:52,200 --> 00:36:56,360 And I remember because of her experience with her father and him, 650 00:36:56,360 --> 00:36:57,880 she's like, no, don't go into that. 651 00:36:57,880 --> 00:37:00,200 You know, two weeks on, two weeks off sounds good. 652 00:37:00,400 --> 00:37:02,360 But those two weeks away from your family are brutal. 653 00:37:02,360 --> 00:37:04,640 And whether it's true or false, it doesn't matter. 654 00:37:04,640 --> 00:37:06,400 I knew for me, like, OK, 655 00:37:06,400 --> 00:37:09,000 that wasn't going to be the direction that I went. 656 00:37:09,200 --> 00:37:12,600 But I also started to just look at life 657 00:37:12,600 --> 00:37:15,640 differently and think through, like, what do I want for my kids? 658 00:37:15,840 --> 00:37:17,440 What type of dad do I want to be? 659 00:37:17,640 --> 00:37:21,560 And there are certain things that that propelled me towards looking at that. 660 00:37:21,760 --> 00:37:26,600 But I I think this new generation is so 661 00:37:26,800 --> 00:37:30,040 filled with new ways of looking at opportunities. 662 00:37:30,240 --> 00:37:32,240 I'm talking 40 and below. 663 00:37:32,440 --> 00:37:35,120 We have rich dad, poor dad to learn from. 664 00:37:35,120 --> 00:37:38,080 We have the four hour workweek to learn from. 665 00:37:38,280 --> 00:37:40,880 You know, we have all these stories. 666 00:37:41,080 --> 00:37:42,720 We can see the Steve Jobs tour. 667 00:37:42,720 --> 00:37:43,840 We can see the Disney store. 668 00:37:43,840 --> 00:37:45,760 We can see what LeBron James did to get to Ria's. 669 00:37:45,760 --> 00:37:47,120 We have almost their entire lives 670 00:37:47,320 --> 00:37:52,560 documented at this point and the ability to dive in and learn from that and see 671 00:37:52,760 --> 00:37:55,600 what they focused on going into this process. 672 00:37:55,800 --> 00:37:59,920 And I just I hope more of us take more time to stand up as leaders and talk 673 00:38:00,120 --> 00:38:04,040 about what you just chose to talk about, because we can't I don't think we can 674 00:38:04,040 --> 00:38:08,840 have enough centered and balanced people in this world. 675 00:38:09,040 --> 00:38:12,200 You know, I think that there's a big a big opportunity to recognize, yes, 676 00:38:12,200 --> 00:38:15,680 it's growing and it's easy to kind of feel overwhelmed by that or say, oh, 677 00:38:15,680 --> 00:38:16,840 it's just the trend. 678 00:38:17,040 --> 00:38:18,160 I don't think it's a trend. 679 00:38:18,360 --> 00:38:23,480 I think it's something that's I think it's a shift because of people who are 680 00:38:23,480 --> 00:38:26,200 willing to make positive impact and make that the focus. 681 00:38:26,400 --> 00:38:29,200 So if you were to 682 00:38:30,080 --> 00:38:32,120 reveal to other visionaries out there. 683 00:38:32,120 --> 00:38:33,880 So how do you do that, Mark? 684 00:38:34,080 --> 00:38:36,920 How do you how do you focus on that positive impact? 685 00:38:37,120 --> 00:38:40,680 How do you understand the depth of impact that is necessary? 686 00:38:40,880 --> 00:38:44,960 And that's a good one, because a lot of the coaches and people, 687 00:38:45,160 --> 00:38:50,280 a lot of the business owners I talk to here's when we ask them what they do, 688 00:38:50,480 --> 00:38:53,840 they'll be like, oh, well, we self-service our product, this or that. 689 00:38:54,040 --> 00:38:56,280 And I'm like, what do you really do? 690 00:38:56,280 --> 00:38:57,280 How do you help people? 691 00:38:57,280 --> 00:39:00,600 And they're like, well, people always tell me that's too frou frouy. 692 00:39:00,600 --> 00:39:03,240 And people always tell me that I'm not supposed to talk about stuff. 693 00:39:03,240 --> 00:39:04,520 I need to talk about the business stuff. 694 00:39:04,520 --> 00:39:05,640 And that's my business. 695 00:39:05,840 --> 00:39:07,200 And I'm sure you get people like that. 696 00:39:07,400 --> 00:39:09,520 Right. How do you where's the balance? 697 00:39:09,720 --> 00:39:14,880 And how do we get people to open up about their visions and authentic ways 698 00:39:14,880 --> 00:39:16,680 where they are able to talk about the depth? 699 00:39:16,880 --> 00:39:21,320 Or should we be robotic chat, GPT answer people? 700 00:39:21,520 --> 00:39:24,520 Well, that's actually really great that you talk about chat, GPT and stuff, 701 00:39:24,720 --> 00:39:29,360 because as you see this new advent of AI, it's both exciting and also terrifying. 702 00:39:29,360 --> 00:39:29,800 Right. 703 00:39:29,800 --> 00:39:32,720 From the perspective of we're not going to know what's real anymore 704 00:39:32,920 --> 00:39:36,720 because the stuff is getting so incredibly good 705 00:39:36,920 --> 00:39:41,920 that I think in the future, fast forward five years from now, 706 00:39:42,120 --> 00:39:45,480 people are going to be craving more than anything authenticity. 707 00:39:45,680 --> 00:39:50,400 And I think if you're authentic on what your vision is and you're authentic 708 00:39:50,600 --> 00:39:54,440 on your ultimate goal of like, we want to be able to help people. 709 00:39:54,640 --> 00:39:58,640 We want to be able to impact this many lives, like all the things that you had 710 00:39:58,640 --> 00:40:04,560 in the beginning of the show, just kind of explaining the impact that they want 711 00:40:04,560 --> 00:40:08,120 to have and showing that level of authenticity and that human to human 712 00:40:08,320 --> 00:40:15,040 connection, I think people are going to want more than ever as we continue to get 713 00:40:15,240 --> 00:40:20,080 into this kind of new technological age here with AI. 714 00:40:20,280 --> 00:40:20,960 I love it. 715 00:40:21,160 --> 00:40:25,040 I'm going to drop in the show notes. 716 00:40:25,040 --> 00:40:31,200 A test I did with AI and marketing and the test led me to title this document. 717 00:40:31,400 --> 00:40:35,320 This is how stupid AI marketing is currently. 718 00:40:35,520 --> 00:40:38,680 And but Mark's right, it's getting very, 719 00:40:38,880 --> 00:40:45,400 very close to where it pretty much knows what to do in most scenarios. 720 00:40:45,600 --> 00:40:49,840 And the balance on that is, is it also getting close to where it 721 00:40:49,840 --> 00:40:54,800 convinced us it knows what to do, even when it doesn't know what to do? 722 00:40:55,000 --> 00:40:59,440 And that's what that document breaks down is how I caught AI and an absolute 723 00:40:59,640 --> 00:41:04,240 lion trap of marketing, where it was suggesting all the same things 724 00:41:04,440 --> 00:41:06,760 that most marketing bozos recommend out there. 725 00:41:06,960 --> 00:41:11,080 But it was lying and didn't realize it was lying until I 726 00:41:11,280 --> 00:41:15,000 called it out and showed how like, definite definitive wise, like, no, 727 00:41:15,200 --> 00:41:16,680 this is completely unethical. 728 00:41:16,680 --> 00:41:20,800 And basically in the document says, you're right, and I apologize. 729 00:41:21,000 --> 00:41:26,760 And I'm like, oh, like, at least it at least it has the humility to come back. 730 00:41:26,960 --> 00:41:32,360 Hopefully we can train the AI to be that, you know, to have the humility we all need 731 00:41:32,560 --> 00:41:35,680 to have. So, Mark, this is an absolute pleasure. 732 00:41:35,880 --> 00:41:40,320 Those of you listening in below the below the video, you'll see the action steps. 733 00:41:40,520 --> 00:41:44,120 I hope that you are paying attention to the opportunities that you have with video. 734 00:41:44,120 --> 00:41:48,040 I hope you heard again that it doesn't have to cost more than a few hundred bucks 735 00:41:48,240 --> 00:41:49,400 and a few thousand bucks. 736 00:41:49,600 --> 00:41:52,720 But I also hope that does not inspire you to be cheap. 737 00:41:52,920 --> 00:41:57,640 I hope that does not clip your wings in terms of the reality that, no, 738 00:41:57,840 --> 00:42:01,640 if you want to build a great brand, you've got to have an investment mentality. 739 00:42:01,640 --> 00:42:05,440 You've got to understand that, yes, there's got to be an ROI on this, too. 740 00:42:05,640 --> 00:42:09,720 But you're not going to you're not going to win the type of races that you want to 741 00:42:09,720 --> 00:42:14,880 win by constantly cutting corners and trying to do things the fast or the easy 742 00:42:15,080 --> 00:42:19,840 way I found the greatest successes come from when I find the giants of the world. 743 00:42:20,040 --> 00:42:21,280 I decide, you know what? 744 00:42:21,480 --> 00:42:23,800 I'm going to hope this giant doesn't want to crush me. 745 00:42:24,000 --> 00:42:27,600 I'm going to hope this giant wants to be my friend and wants to help me on things. 746 00:42:27,600 --> 00:42:29,520 And Mark Wonderland is one of those giants 747 00:42:29,520 --> 00:42:31,200 in the world who's doing amazing things. 748 00:42:31,400 --> 00:42:35,760 So go check out the brand, see the resources down below that we talked about as well. 749 00:42:35,960 --> 00:42:39,120 And we will see you all on the next episode of Vision Pro's Life. 750 00:42:39,120 --> 00:42:40,080 Take care, buddy. 751 00:42:40,280 --> 00:42:41,520 Thank you for being here today. 752 00:42:41,560 --> 00:42:44,040 I'm really happy that you tuned in to Vision Pro's Live. 753 00:42:44,240 --> 00:42:48,960 I'm looking forward to seeing your reactions as these episodes continue to move forward. 754 00:42:48,960 --> 00:42:50,680 This is going to get more and more fun. 755 00:42:50,680 --> 00:42:52,520 We'll have more and more engagement as well. 756 00:42:52,520 --> 00:42:54,600 We'll invite people to participate in the show. 757 00:42:54,600 --> 00:42:56,960 And thank you for giving us your time and attention. 758 00:42:56,960 --> 00:42:59,240 Have an excellent time building out your 759 00:42:59,240 --> 00:43:09,880 vision and becoming a Vision Pro yourself.