We've traveled to California.
We've gone to all these different places, but it's mostly their base in Austin.
And they have us, you know, travel out there.
So now we're like strategically marketing in those different cities to capture
business in those regions and provide value to those customers.
Yeah.
That's awesome.
So for those of you tuning in from the get-go, we're talking about the, the
interesting reality that Mark's brand has worked almost exclusively with Austin,
Texas based businesses, great hub to start out in, by the way, I'm right down
the road from you and I used to live there and love it, but they're also taking
on projects outside of Austin, which is huge because I, I have a very hard time
finding brands as high quality as mosaic media films.
Um, and now who knows, maybe I'll eat my words on that someday.
Um, one way I would love to eat my words on that is to see a bunch of companies
step up as well as you guys have.
That would be awesome.
Um, step two, I haven't gotten to do a project officially with Mark, but because
of my time at video power.com, uh, I got to work on some of the best and coolest
video projects that were out there.
And we would have loved to have found Mark, um, like when we were starting
that you, your quality of what you're doing and how you're doing it is just,
it's outstanding to me.
We're going to, we're going to watch a few of those videos too in the process,
but Mark, before we dive in too deep on the video and positive impact, um, what
are, what are some of the resources that have gotten you to where you are?
Yeah, absolutely.
So for me, it's really a combination of things.
So it's just like personal development, personally, professionally, and then
like, you know, networking relationships.
So one is like personal development.
So I'm always trying to look of ways for like how I can professionally
develop on a personal level.
And that's has been like for me as I'm a big audio book, audio book person.
The other thing is like business groups.
I'm in part of a group here, uh, entrepreneurs organization in Austin.
And it's just, I just, you're part of EO.
Yeah.
EO we call the chapter in Austin is EOI.
And, um, it's basically an awesome organization where you just collaborate
with other entrepreneurs looking to grow.
And, uh, I just came back from that literally 10 minutes ago.
And, uh, you know, you just have great friendships and relationships
and just about communicating and connecting with people that are, you
know, have very similar mindsets of you.
So that's a huge one as well.
And then also like on the personal side, I think what happens a lot of times is,
you know, as business owners, you get so into your business and there's a
million things to do, and then you kind of wake up years later and like you're
overweight, you don't feel good.
You're lethargic.
You're constantly stressed.
So like, I always try to find things to do, um, to just make sure that I'm
checking in with health, whether it's gratitude, journaling, exercising,
eating clean and healthy, you know, just trying to maintain that on a consistent
basis, and that can also help, you know, your performance and how you show up for
your staff, your clients, uh, yourself and your family.
So I think that combination is just like feeding your mind with like good
positive stuff and what's going to move the needle forward, you know, collaborating
with other people, networking, and, and then also just making sure you're taking
care of your personal health.
Yeah, that's awesome.
You give us a ton, a ton of resources to go off of and a ton of deep wells that
we can explore on our own as well.
We've got some guides that we'll be putting in the resource section for this,
by the way, some of the topics that Mark just hit on were some of the topics that,
uh, some of the other leaders in past episodes have hit on that led us to
create some guides thanks to the wonderful chat bot chat GPT, right?
Um, so those are super cool.
Check those out on LinkedIn.
And, uh, before we dive into the intro, we're going to lead in with a highlight
video of some of Mark's work, you know, get an idea of what type of video
production Mosaic has been focused on.
All right.
Welcome in to vision pros live with Jackson Callum.
I'm your show host.
We'll be doing interviews for visionary entrepreneurs and guest leaders who are
building fantastic visions out there.
What's up everybody.
Welcome into another episode of vision pros live.
I'm your show host, Jackson Callum, founder and CEO of first class business.
And if you are watching this, you know, you're probably watching this
and you're watching this, you will see my massive blip of loss.
Jackson there for a second in between the transition of those videos.
Um, but that's also why it's super awesome to work with people who are
great at video production, which is why I'm excited to be hosting Mark
Wonderland of Mosaic media films today.
Uh, he understands the value of high quality production, as well as the
value and importance of creating conversion with that production.
Uh, that's a rare gift and a rare breed of provider that I know the value
and importance of that because of my days at video power marketing.
So, um, it's super important to know when you're trying to hire out there
and get good results, that it's important to evaluate more than one brand.
That exists.
So you can see what aligns best for what your needs are.
We're always going to try to bring you the best of the best solutions out there.
And that's why again, Mark Wonderland is somebody to definitely have on your radar.
Bring him on in just a minute.
Another few resources to have on your radar.
Let's start with Dave Morrow from hardtokill.org.
Those of you who are military or have military friends and family, Dave's
on a mission to help a hundred thousand veterans lose 2 million pounds
collectively, and he's doing that through his organization that is now,
now has a free group associated with it for the hard to kill community.
And civilians are also invited to join the cause and to get involved.
It's all about looking good, feeling good and going about doing good.
And in our veteran population, a lot of those individuals, they lose
side of their routines after they get out of the service.
They don't get the type of support and help that they need.
They might lose access to communities and feel a bit isolated.
Dave's doing a phenomenal job of bringing resources and help and bringing those
people together in order to keep helping them build out their lives and their
purposes beyond the battlefield.
So we love you, Dave.
We're grateful for you.
And those of you who are inspired by this, go subscribe, go check his show out
and potentially join us over there and hard to kill.
Then there's Obrador de la Unidad de Trabajo para Latinos.
That's opportunities for work for Latinos.
It's our homegrown program to help Latinos learn about the opportunity to work online.
It may be hard to fathom.
So many of them don't even know that LinkedIn exists or that Canva or Upwork or Fiverr.
We've got a podcast for that.
If you're a Latino leader and you'd love to come on that show, then definitely
apply to Beyond Opportunities and be a light, be a beacon of hope for those out
there who need to see what a career path looks like and that there are opportunities
beyond the walls of their own countries.
And so if you want to see what this is all about, feel free to go check that out.
If you're looking for virtual assistants, I caution you, we don't believe in VA
relationships, we call it virtual abuse.
We're looking for people who are going to take care of their people.
And we call these individuals digital ambassadors and we love them.
We train them up.
We help them understand what it's like to create actual results in the market.
And you can see firsthand from the podcast that they've been able to build with me.
They run even better than I run this podcast, just how super they are at
getting things done.
Then there's the water project.
The water project is something that I just, I refuse to forget about.
I don't have any affiliation with it, but when I finally internalize, there's
millions of people out there who don't have access to clean drinking water.
I let it hit me.
I said, you know what, what if that were my kids that had to walk three to five
miles in order to get water and the dangers they face as they go through that process.
I don't think any of us in the United States will let our kids walk three to
five miles by themselves, let alone to have to get emergency needs just for,
for taking care of our family or school.
These kids celebrate water, like my kids celebrate Christmas day.
And you and I have the opportunity to make a massive impact just by giving
five, 10, 20 bucks to the cause.
And what's really cool about the water project is they show you a list of
communities that you can contribute directly to.
You get to see the outcome in motion.
You get to see whether they build a sand dam or a borehole well.
It's actually a really cool experience to learn about.
And if you're not in a financial position to help out, my hope is that maybe you'll
bring this up over dinner with somebody.
Maybe you'll share this with somebody.
Maybe you feel inspired right now to send this to a friend act on those bits of
inspiration that you get in life.
I found that's where my greatest sources of happiness come from.
So without further ado, I'm going to bring Mark on.
We're going to go back to blessing the rest of y'all's lives.
Guys, we got 8 billion people to help in this world.
If you know of another cause that you'd love to see me talk about, mention, please
drop it in the comments and we'll honor you for that.
We'll honor you for letting us know about it.
Mark, welcome to Vision Pros Life.
Yeah, absolutely.
Thanks for having me.
Of course, man.
I'm like shaking in my shoes a little bit.
I've got an industry expert on that.
I just, I admire probably a little too much.
Okay.
But if you were to, if you were to ISO down to the audience that you serve, what's
your vision for the people that you're serving?
Yes.
Really anyone we serve, whether it's a local small business or a big brand, our goal is
to help them reach their customers and communicate with their customers in a more effective
way so they can help drive that change in the market that they serve.
So I usually have this phrase that I tell them like that my staff is like, we have to
fall in love with our customers, customers, because that's ultimately who we're serving.
Our customers really hire us to do the project, but we always look at it at the prism of
how can we create something that's going to represent the brand in an effective way.
But more importantly, connect with that audience in a way that's going to make them
purchase that product or inquire about that service.
So it kind of directly helps the clients or kind of indirectly helps the client, but
really directly impacts the person's life that bought that product or engage in that
service, because our clients goal is to provide a good product, provide a good service.
And we're kind of indirectly helping the end customer in that way.
And that's what really kind of drives us.
It's huge. And, you know, as a service oriented individuals, the entrepreneurs who would
be interested in what you're talking about, that's what we need from our clients.
You know, not for our service providers, not service providers who are just interested
in their own bottom line, which is obvious.
Right. But then not service providers who are so obsessed with people pleasing or pleasing
our desires that they don't have the depth of character to dive in and look at, well,
what wait, what do these customers really want?
That takes a certain amount of discipline.
Those of you listening in might be like, oh, my gosh, like the video, like we just saw,
that's going to cost hundreds of millions of dollars to produce.
And and, you know, and it's going to take a lifetime for us to get something built out
like that. Mark, I'm going to turn to a video of you talking about this.
You don't have to repeat yourself about it.
And then you and I can discuss some of the ins and outs of the realities.
But you did a great video to showcase and highlight transparently for four companies.
How much does it cost to actually produce a video?
So we're going to dive into that and we'll come back and dissect it together.
How much does a video cost? Great question.
The videos we create can range anywhere from a couple of hundred dollars to several thousand
dollars, depending on the scale, scope and number of videos that you create.
The good thing is that the more videos you create with us at one specific time
decreases the overall cost of each individual video.
On average, we're about 30 to 60 percent less expensive than a traditional ad agency
or other video production company.
We have a great team of people that have multiple skill sets in a variety of areas of expertise.
If you're interested in creating a video for your business and want to learn more,
click on the link below to schedule a free video strategy call.
So as you guys saw, there's a lot of range and opportunities with this.
And I don't normally do this, Vision Pro.
As you guys know that I'm not here to like sell stuff to you, but I am here to showcase
what inspires me and what inspires me is again, is when I find a company that's got a depth
of service that creates clarity that I don't find very often in the market.
So you talked about how video production can start at just a few hundred bucks.
You talked about how it can range in the thousands and that there's a mechanism that
that creates more scalable, more cost effective opportunities.
Can you talk to me about that?
Like teach me what I don't know about this.
Yeah, absolutely.
So a lot of it depends on what the goals of the client have and what their current
marketing strategy is.
So cost is very interesting thing.
So similar to like what I said in that video, a lot of it's contingent on all these
different factors.
And that's why like everything we do is very bespoke based on what are your goals and
objectives? What is your current marketing channels look like?
What is your sales process look like?
And what video or series of videos is going to make the most sense to have the biggest
impact on your conversion?
And, you know, like I was saying earlier, have the biggest impact on your customers.
So how can you serve the most people and use and let them know that you're going to be
successful and use and leverage this video for the longest duration of time?
So we often see is like customers want, you know, one video and then we can discover
ways through their channel to create other videos or a series of videos that because
we're doing so many of them, it decreases the cost significantly because we're able
to kind of streamline the processes.
So they end up with more deliverables and the cost per video is very small.
Usually the most popular video that we create is kind of what's called a business
promo video. And this is what I like to say is the the heaviest lift.
Right. So we're doing all the creative work.
We're coming up with milestones and strategy and scripting and who's the market.
And what do we want to say to them?
We're doing interviews, testimonials, visuals and all these other things to put it
together. So the good thing about it is that it's a video that most clients have
for five years and it becomes kind of your centerpiece for all your marketing.
The harder thing about it is that it is the most expensive video.
It is the heaviest lift.
However, once you do that video, then you can do other videos because we could pull
what was a 30 second testimonial sound bite in that main video.
We could extrapolate that and expand it to a full customer story and really showing
their story arc from where they were and where they're at working with the company.
And then we can take that video and it takes small little sound bites and create
a very inexpensive social media that could be leveraged for advertising or
retargeting. And we can take that same principle
and do that in a variety of different ways with that main video.
So once you kind of spend the higher end
budget doing a brand or business promo video, then you can get subsequent other
videos that are significantly less expensive, sometimes half the price or a
tenth of the cost, depending on the type and style of video that we're creating.
So it allows customers to kind of maximize their budget using that strategy.
Yep.
Absolutely.
It is an interesting approach to how I see a lot of the marketing stuff done.
And I'll play devil's advocate a little bit on this one.
So and I'm excited for the optimizations that come both ways in this, of course.
So Visionary is out there.
It is super common to aim for the business promo video first.
And I think it's horrible idea.
And I'm not saying that Mark's doing it because he wants to do it.
That's what people come to him for.
That's what you heard. Right.
It's like, you know, this happens in almost all areas of business.
You as the entrepreneur, you're the visionary.
You're the one that we have to respect.
And if you're going to control the process
and you're going to make something like you're going to act like you're the god
of marketing, then unfortunately, we kind of have to listen to an extent or kick you out.
That's not the easiest business model to thrive on kicking people out.
We do it at First Class Business.
We don't want to work on projects that aren't going to win.
But the the other brand video that Mark talked about, that's where we recommend.
As a visionary, you start is get your vision ironed out.
And it's still it is a little bit more
expensive of a process, but you don't have to start with the video.
You got to start with piecing together
the story and understanding what it is you're doing at a deeper level.
I'll point out one in the chamber, Travis Chambers Media Company.
And the Harmon brothers, they tend to move towards those.
They kind of combine the vision telling process with the business promo videos.
And I don't mean to slight that at all, but I think Elon Musk won.
That's the most scalable company I've ever seen.
I think we've all ever seen documented
in history and the man knew how to tell visionary stories.
And that visionary process pretty much allowed the products and services to sell
themselves before they even existed.
And that's the type of model that I hope is visionaries.
You guys all listen to is wait a second.
Let's not take Jackson's advice.
Let's not take Mark's advice or what we've
talked about and just run as fast as you can to try to get rich quick.
Don't like that's not do that.
Think through your options with this and how these pieces can come together
for your greater growth and learn how each one of these these
creations that you make, it will create a positive and a negative set of
consequences and results from your brand for your brand, no matter what.
And we saw this video power where people
would launch a great video, but their infrastructure for their company was
piss poor, it hurt, it crushed their brand and moved them backwards.
So there's a lot to think through as you
get ready to use these nuclear powers and some of the videos that Mark that you
create, I want to highlight and honor as well.
You've got a video about like, what is a client success story?
This is specifically about kind of the legal
arena, but this applies to every single industry that's out there.
So we're going to watch that, too.
We'll come back.
We'll talk a little bit further about video processing.
Have you ever purchased a product on Amazon where the reviews swayed your
buying decision? Now, did you happen to see a video review of that same product?
And did that affect your buying decision?
If you answered yes to either one of those
questions, chances are your potential clients are going through the same
situation with your law practice, having client testimonials or a client story
video is an incredible way to help highlight the experience people can expect
to have when working with you and your.
All right, I got to stop it right there because that is just
there's so much gold and what you just shared with people within several value
points. The big one is you talked about that testimony in that case study
potentially influencing people talking to you about doing business with you.
And I think business owners miss the ability to appreciate just how powerful
that is because that changes the tone of every single conversation that you will
ever have with prospects who come in if the prospects don't know you,
they don't like you and they don't already trust you.
They come in going, who the heck are you and what do you do?
And you're stuck in that over and over and over.
But when you have such a high quality
video and promotion instead of materials that gets people balanced and centered,
they come in with so much better questions.
They come in with buyers questions and knowing that they're safe.
Mark, I love you.
Now it's like get on your soapbox. I'll let you go.
I've been on mine. So your turn.
Yeah, no, I totally agree with you.
And that's one of the most powerful videos is the testimonial or customer story
video. And we have a couple of different approaches that we take from this.
We've done anything where we do remote testimonials to kind of more concise
testimonial stories and then we do some where they're like more case study focused,
where we're we call it a customer story where we're spending the day
with them and kind of telling their story.
So we actually just wrapped up on one for a medical cannabis company.
And we basically spent the day with a guy.
You know, he had severe PTSD.
He was in the military.
He tried all these different pharmaceutical stuff.
He was really, really struggling. And then he they finally got approval
in Texas to do medical cannabis. And it's just like night and day.
And, you know, it's like he's gained so much muscle.
He can get sleep.
You know, he feels about better. He shows up better for work.
He shows up better for his family.
And it's just been a night and change difference.
But through that story, there was obviously some hesitation because
of the context that a lot of people have with it.
So we tell that specifically because there's a lot of people that are in that
scenario, identical to his, and there's some reluctancy and some
hesitancy before they finally made that decision.
And we want to show that because it adds to the level of authenticity.
So now it's only important to have those
as like a as a tool to kind of showcase that someone's done it before.
And it builds credibility and trust.
But it's also good just from the validation
standpoint where someone watching the video kind of needs to be validated.
That that's me. I'm thinking the same thing.
So we're going through this process,
interviewing someone and showcasing that story.
We're always trying to anticipate what is the person watching the video thinking?
And were you going through that process as well?
And were you thinking the same thing?
So that's what really can make a customer story or customer testimonial video more
authentic is approaching it from that from that way.
Huge. I love it.
And I'm a big fan of continuously investing in video.
Right. It's they say, you know, a picture says a thousand words.
How much more is a video capable of saying?
Because you got tone, you got cadence.
You can almost feel something like I'm
touching pinch your cheeks, Mark, you know, like because we're on camera.
And you can't do that through most other forms of advertising.
So there's there's a lot of reason to not just double down.
I mean, like go all in on the process of videos.
There's also some really cool technologies out there.
So visionaries, we got Opus DotClip.
You know, I was like, change the world in terms of video.
And Loom has given us the ability to create instructional feedback.
Zoom's connected us in these environments
so we can showcase us mastermind with a ton of amazing legends out there.
Like there's so many ways we can now incorporate video.
I'm going to reveal one more real quick.
I've been doing a lot of breaking all of our rules for vision posts today.
This one's a little bit of a self plug, if you will.
And here's why.
Most of you listen to this podcast, you aren't ready for video.
You aren't ready to run a business.
And that's OK.
I know what that feels like very, very well.
I've done it wrong many times.
My hope is to save you on this process.
And I'm hoping that all you course creators do,
you model what we've built with our portal.
We don't call it a course.
We call these activities not lessons.
And they are they're not required.
But here's my point with it.
When our clients come through and start to build out what they're building
and they start to work on their org board,
they start to work on their LinkedIn marketing plan, etc.
And learning how to delegate this stuff,
we systematically put these progress reports in here.
And I did it for a couple of reasons.
One, I did it as a comprehensive analysis
checkpoint to see, is this person really learning what they need to learn
in order to be a great leader?
We don't work with people who aren't great leaders.
They're impossible to build for.
Two, are they connected to us in ways that's going to help them move their
brand forward? And then there's this magic piece at the end where we have our
clients record these Loom videos.
And when they record the Loom videos,
we're extracting what's called the hero story.
And most people think this is a giant waste of time when they first start it.
And they think, I'm just going to take it.
I'm not going to take it very seriously.
Then they have asking, Jackson,
what is going to be useful or shall I show up and have my studio set up and be
ready for them? And I said, well, do we practice like we play?
And they go, oh, yeah, yeah, of course I do.
And I say, OK, I'm just kind of pulling your chain a little bit.
But what would you think what you think is going to happen when we've recorded
about 20 videos about your incredible progress as a business leader and you've
shown up and you've done really well to showcase the great leader that you are.
What do you think we can do with all
these videos by piecing together how you talked about who you are, how you help
people, what you're doing to provide feedback for others.
We're going to be able to take all
of that content and splice it together for the sake of telling your story and
your brand message from all sorts of different angles without you ever having
to randomly try to piecemeal stuff together based on a teleprompter.
And they usually lights going like, oh, that makes so much more sense now.
I want to hear your thoughts on that, Mark.
Am I leading people off of a cliff?
Is this video content that's going to be so cheap and lazy and crappy that it's
not going to help or how would you use content like that?
If you worked with a company like ours,
had access to those types of files or would you guys just be like, no,
let's not mess with that.
Yeah, no, I think it's actually really solid.
And the way the best utilize that is depending on the type of brand.
So you started off basically saying, like,
it's not the type of videos that we do is not for everyone.
And I would completely and wholeheartedly agree.
There's been scenarios where I've been
on different podcasts where I've talked to different people and say video is not
the best investment, at least the type of video that we create on the stage of your
business right now. So if you're starting off and you're a solopreneur,
you're a small team, it's probably best suited that you do this approach that
you're suggesting, which is kind of putting some stuff together,
really getting clear on your message.
You know what differentiates you?
You know, why do you do what you do and doing that in a more kind of what they
call UGC, which is user generated content and putting that out in the world.
And if you are the brand.
So like people that are often creatives or they're like an accountant or, you know,
like the lawyer, they're the ones that are the company per se.
That's what you're buying.
The UGC or user generated content usually performs really, really well.
And then once you get to a certain level,
then it would make sense to work with somebody like us where we'll work
with local companies or big brands.
But we're going to do something a little bit more polished, a little bit higher
brand presence, presence, and it just gives a different perceived value
or different perception on the type of clientele that you're working with.
So it really just depends on where you're
at in your business and what makes the most sense for you and what are your goals
and objectives with your brand?
Huge.
Oh, it's huge, man.
And I love it because what we're striving to teach our clients and the visionaries
to do is one, come in, get that base underneath themselves, start thinking
and focusing on becoming wise financial stewards, raise money through
untraditional methods so that they've got 50,000, 150,000, like between that range
of budgets, then they've got this wonderful starting point that's helping
with distribution in some ways, but it puts us in a position to come back
to brands like you and say, hey, Mark, this isn't about this or that.
We have abundant mindsets.
This is about this and that.
Let's get these things going.
And it's but the rest of you out there,
anybody who's at a later stage in brand development and growth,
I think you'd be nuts to not call Mark Wonderland.
I think you'd be absolutely crazy not to look at what Mosaic Media Films is doing
and based on the quality of what they're doing and why is that?
We kind of skipped the premise of this particular episode because I know my
audience and that's all of you visionaries listening in right now.
You want to drive positive impact, right?
You want to make a big difference.
And so we've we've dove into the nuts and bolts today of what's like the house
and the watts, which is what I don't usually go into.
But I promise you, the key to your success is not abandoning the positive impact you
want to make. It's not abandoning the reality that you've got big things you
want to drive for people.
It's actually the it's leaning in to the positive impact you want to create and
finding providers like Mark, who can put a spotlight on that.
It helps the entire world see what you have and then put spotlights out there
into the world saying, hey, come and see this really cool thing that this
visionary created. So I think you're an absolute key to making that happen.
As we as we get ready to wrap up one of my absolute favorite questions, this is
probably my favorite question of all time.
If this was your last chance to speak to the world,
what powerful lesson can other visionaries learn from your experience?
Yeah, so I mean, really, as far as a visionary,
I would say,
you know, get great people around you,
which is like having an amazing staff and stuff like that, have passion for what
you're doing and constantly be growing like one of our core values is grow daily.
So I always try to encourage my team and always try to push myself to grow,
learn, listening to podcasts like this, educating myself on how I can be a better
leader. What are some different marketing and things that we can do?
How can we provide more value to clients, things like that?
And I think that's really, you know, most important.
I love that. I want to go back to something you said for visionaries.
I appreciate that.
But it also makes me curious if you were talking in general.
What would the other powerful lesson be?
Yeah, I mean, I think what's important is kind of being reflective on your life
and especially it's a great time of year is like at the end of the year right now.
It's like look back, take stock of, you know, what are you doing in your life,
whether you're a visionary or your employee or whatever.
What are you what are your goals,
aspirations for and what are you doing it for?
You know, so a lot of times, let me give you a perfect example.
So a really good friend of mine, you know, does this exercise where you just say for
what, for what, for what I'm doing this so I can do this, so I can do this, so I can
do this. And then once you get to that end of that road, you really establishes what
is the quickest way to get to that.
Right. And oftentimes we find you kind of already have it.
Right. So so like perfect instances, you ask people, what do they want to do?
Well, I want to make more money so I can do this for my kids.
And so I can do this and this and this.
And really, really what they want to do is spend more time with their kids.
And I'm like, well, if your goal is that you want to spend time with more with your
kids, then why are you working 15 hours a day?
Right. So why don't you prioritize that to have the time you have with them now?
Because by the time you reach to the money
that you think that you need in order to spend more time with your kids or give
them this or give them that, then you're missing sight of that.
And in that particular example, you know, and I have two amazing kids that I try to
spend a lot of, you know, spend quality time with, you know, one person said to me
when it comes to like your family and your kids is like kids spell love, T-I-M-E.
And that's just the most important.
So that's your goal.
And that's what you want to do, take stock of the other things that maybe are
hindering you from getting to that goal right now.
That's what you want, dude.
I'm so happy I asked for both of those
because they're both super passive, they're both super powerful and they create
a virtuous cycle when you apply both those principles together.
So as entrepreneurs, you and I have the
value of already being able to see the evidences of that.
Right. And when you're surrounded by great
people, it allows you to take more time to assess what's going on in life
and it makes time and space for the rest of the values.
And as a single father for myself,
like I know the incredible value of maximizing my time with my kiddos.
I didn't have to learn that the hard way, though.
I've always cared about that.
I chose very early on to do that.
So those of you who are younger in years, maybe haven't gotten to that point yet.
The time to decide that is today.
You got the opportunity to learn from this and think through, do I want to be there
for those moments and if so, what can I do to rearrange my life and make sure
that I'm creating order for myself and order ultimately creates a level of
freedom that I never could have had if I had been lackadaisical about those processes.
So I love that.
And I could never do what I do today without an amazing team beside me.
Real quick reference check.
As a man think it's volume two phenomenal chapter in this book, Chapter five resolutions.
I highly recommend checking that out, given the time of year, as as Mark talked about as well.
So, Mark, we've got a few minutes left.
I'm I'm debating which direction to take you because you represent both a great
leader who's able to help us in terms of vision, but you've also got the supernac
for video and how to how to dive into positive impact.
Maybe we go the positive impact route,
but instead I want to give you the chance to help me as an emcee.
Right. What what are questions or topics
that you feel like don't get hit enough or that you wish you could be talked to
could be talked about on stage or that you could have the microphone for?
Because from the holistic standpoint, man, like my hat's still off to you.
And I can't wait for us to get together. We need to make that happen.
Me, you, Mark Stern, like I was trying to get this all together.
We need to make that happen soon.
Yeah. Well, you know, this is something I talk to my friend a lot about is, you
know, whatever you're doing as a visionary or as just a person, you just have to
really take stock of if money wasn't a factor, would you do it right?
So let's just say, for instance, you know, you had you for you forgot
that you put a thousand dollars in Bitcoin a decade ago.
And now you have all this money,
you know, and you don't have to do anything right.
What would you be doing that you really, really enjoy?
You know, and a lot of people will give you the candid answer like, oh, I'd be
sitting on the beach and blah, blah, blah. But, you know, when it when it comes to it,
you know, you're going to want to do something active that you're giving to
something you feel like you're giving back, you feel like you're being productive,
you feel like you're you're moving the, you know, the needle forward in your life
or someone else's life, you're making that impact.
And that's what you really need to focus on, because I think a lot of times a stat
that I hear have heard that just like rocked my world was when I was a younger
kid is like 78 percent of people hate what they're doing.
So I always said, whatever I do, I don't
know what it's going to be, but I'm going to love it.
And I think when you frame it, if money
didn't matter, what would I do and do something that you love?
That should be something to really take
stock of as we look to the next year ahead here.
I love that.
For those of you who might manipulate
the circumstance and disfavor of the situation, right.
The key is not to get the money and then decide that, right.
The key is to be able to completely let go of that external outcome.
I'm also thinking now, like, man, I should have put a thousand dollars in the Bitcoin.
You got a good point on that, right?
Now, we all go in there.
I had that chance.
Oh, you know, like, shoot.
But back to that, that reality, you know, I was I'm trying to figure out where I
figured that out, you know, I remember when my my dad, my mom,
my mom kicked my dad out and he's an oil field.
And I remember because of her experience with her father and him,
she's like, no, don't go into that.
You know, two weeks on, two weeks off sounds good.
But those two weeks away from your family are brutal.
And whether it's true or false, it doesn't matter.
I knew for me, like, OK,
that wasn't going to be the direction that I went.
But I also started to just look at life
differently and think through, like, what do I want for my kids?
What type of dad do I want to be?
And there are certain things that that propelled me towards looking at that.
But I I think this new generation is so
filled with new ways of looking at opportunities.
I'm talking 40 and below.
We have rich dad, poor dad to learn from.
We have the four hour workweek to learn from.
You know, we have all these stories.
We can see the Steve Jobs tour.
We can see the Disney store.
We can see what LeBron James did to get to Ria's.
We have almost their entire lives
documented at this point and the ability to dive in and learn from that and see
what they focused on going into this process.
And I just I hope more of us take more time to stand up as leaders and talk
about what you just chose to talk about, because we can't I don't think we can
have enough centered and balanced people in this world.
You know, I think that there's a big a big opportunity to recognize, yes,
it's growing and it's easy to kind of feel overwhelmed by that or say, oh,
it's just the trend.
I don't think it's a trend.
I think it's something that's I think it's a shift because of people who are
willing to make positive impact and make that the focus.
So if you were to
reveal to other visionaries out there.
So how do you do that, Mark?
How do you how do you focus on that positive impact?
How do you understand the depth of impact that is necessary?
And that's a good one, because a lot of the coaches and people,
a lot of the business owners I talk to here's when we ask them what they do,
they'll be like, oh, well, we self-service our product, this or that.
And I'm like, what do you really do?
How do you help people?
And they're like, well, people always tell me that's too frou frouy.
And people always tell me that I'm not supposed to talk about stuff.
I need to talk about the business stuff.
And that's my business.
And I'm sure you get people like that.
Right. How do you where's the balance?
And how do we get people to open up about their visions and authentic ways
where they are able to talk about the depth?
Or should we be robotic chat, GPT answer people?
Well, that's actually really great that you talk about chat, GPT and stuff,
because as you see this new advent of AI, it's both exciting and also terrifying.
Right.
From the perspective of we're not going to know what's real anymore
because the stuff is getting so incredibly good
that I think in the future, fast forward five years from now,
people are going to be craving more than anything authenticity.
And I think if you're authentic on what your vision is and you're authentic
on your ultimate goal of like, we want to be able to help people.
We want to be able to impact this many lives, like all the things that you had
in the beginning of the show, just kind of explaining the impact that they want
to have and showing that level of authenticity and that human to human
connection, I think people are going to want more than ever as we continue to get
into this kind of new technological age here with AI.
I love it.
I'm going to drop in the show notes.
A test I did with AI and marketing and the test led me to title this document.
This is how stupid AI marketing is currently.
And but Mark's right, it's getting very,
very close to where it pretty much knows what to do in most scenarios.
And the balance on that is, is it also getting close to where it
convinced us it knows what to do, even when it doesn't know what to do?
And that's what that document breaks down is how I caught AI and an absolute
lion trap of marketing, where it was suggesting all the same things
that most marketing bozos recommend out there.
But it was lying and didn't realize it was lying until I
called it out and showed how like, definite definitive wise, like, no,
this is completely unethical.
And basically in the document says, you're right, and I apologize.
And I'm like, oh, like, at least it at least it has the humility to come back.
Hopefully we can train the AI to be that, you know, to have the humility we all need
to have. So, Mark, this is an absolute pleasure.
Those of you listening in below the below the video, you'll see the action steps.
I hope that you are paying attention to the opportunities that you have with video.
I hope you heard again that it doesn't have to cost more than a few hundred bucks
and a few thousand bucks.
But I also hope that does not inspire you to be cheap.
I hope that does not clip your wings in terms of the reality that, no,
if you want to build a great brand, you've got to have an investment mentality.
You've got to understand that, yes, there's got to be an ROI on this, too.
But you're not going to you're not going to win the type of races that you want to
win by constantly cutting corners and trying to do things the fast or the easy
way I found the greatest successes come from when I find the giants of the world.
I decide, you know what?
I'm going to hope this giant doesn't want to crush me.
I'm going to hope this giant wants to be my friend and wants to help me on things.
And Mark Wonderland is one of those giants
in the world who's doing amazing things.
So go check out the brand, see the resources down below that we talked about as well.
And we will see you all on the next episode of Vision Pro's Life.
Take care, buddy.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pro's Live.
I'm looking forward to seeing your reactions as these episodes continue to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your
vision and becoming a Vision Pro yourself.