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What's your why regarding women and helping them specifically?

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I love helping women.

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I think it comes from the fact that I was raised by a single mom.

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And I think I just saw how much she put into me and how she was like,

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you just got to work twice as hard and then a little bit extra because of who

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you are, what you look like, and because you're a woman.

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And that always drove me to try and be better and just try to be great.

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Right.

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But also now I see all these women who are doing exactly that.

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They're like, you know what?

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I don't want to follow a traditional path and work in corporate.

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Or I have sort of like a dream of working for myself.

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And what I get to do is I get to take their dreams and I get to put them in

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front of the right people and say, Hey, you might need the service.

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And I do that through ads.

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So it really comes from a place of service for me.

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And I love working with them.

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And I just think we're amazing.

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We are great.

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And of course, I won't tell you anything different on here.

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I will say that it's definitely something that is important with the focus and

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the niche that you have considering majority of the women are usually their

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roles are significant.

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Where women, we have self care, we have families, you know, so we're spouses,

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we're sisters, we're, you know, we're a lot of things and a lot of roles that

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we have.

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And of course, when we become business focused, those roles don't go away.

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Our business is now added to it.

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And so what are the things that you may come across with women that makes it a

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challenge for them to have done this service on their own?

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I think for them, it's one more thing to learn and one more thing to add on

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their to do list.

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Like you said, like one thing I pride myself in is I'm here to create more time

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for my clients to do what they're good at.

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My job is to my job.

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Your job is to be great.

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I'm not here to add onto your list.

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I don't want to be one of your husbands, your children, your family members.

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Like, hi, I need hi.

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I need no, I want to be on calls, which is generally what I do.

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And I'm like, how can I help you today?

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Like, what else is going on?

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Like we've done the ads, you can see they're working fine.

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Like you're happy.

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What else are you doing?

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Let's have a conversation.

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And generally in that, I find that I not only help them with something else that

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they might be thinking of.

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And again, I don't do it in a place of like, how can I invoice more generally?

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It just might be like, Hey, Carol, I have this event coming up and I'm

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like, not sure about it.

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Can you just have a look at it?

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And it's like, sometimes you just need a second pair of eyes to be like, oh, I

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love that or, Hey, have you tried doing this or remember you said you wanted to

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launch that thing.

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What have you started promoting it as this event?

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So it's nice to just have conversation with someone and you building that

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community cost ROI, cost, just making money, you know, that's really important.

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And you, how long have you been doing this business?

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Uh, just before the pandemic.

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So what's that?

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Like nearly six years now.

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Yeah.

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Yeah.

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Yeah.

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Yeah.

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Oh my gosh.

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Gosh.

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I'm getting old.

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I'm flying and you were in the hospitality before audience.

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This is our second show.

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So there's some things I might say you, that means you need to

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go and watch the other show.

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So you were in hospitality and you were working at a local hotel there.

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Correct.

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And one of the things we have in our minds, right.

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Is, is we do have these ideas and I know that it's only been six years and I

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know you've grown since then, but I'm sure you had this deal, this idea and

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this, this thought before, and I'm going to ask you a question that's going to

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probably make you think a little bit, but what held you back?

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What held you back to take you so long to do something that it seems like you

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have all this energy and excitement for, because I could have used you 12 years ago.

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So whatever.

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I think what held me back was I was scared.

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In all honesty, I was scared.

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I, I don't, I was the first person in my family to be an entrepreneur.

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I still am the first person in my family to be an entrepreneur.

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So I never had that as a choice.

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Yay.

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I had a go to school, get a very traditional job, you know, become a

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lawyer, engineer, very professional role.

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That's where I was the first person to be an entrepreneur.

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Engineer, very professional role, that's where I was destined to go.

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And I was sort of following that with my corporate job in hospitality.

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I was just like, Hmm, I didn't want to disappoint anyone.

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I didn't know how to do it.

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Um, also I'm not going to lie to you, Devon.

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I like money.

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I like money and I like getting a salary.

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And when you work for someone, I don't care if you put in 10% or you put in 150%,

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you're going to get a check at the end of the day.

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But when you're an entrepreneur, that's not always guaranteed.

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You could be, you know, giving it your all, trying, and it's just not working out.

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So what held me back was fear, fear that it wasn't going to work.

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Fear of who am I?

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Like, I'm just Carol.

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Like, why would people want to listen to me?

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And I mean, at the time when I started my business, I was 24 years old.

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I had a big thing.

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I had a mindset thing in my head of like, who's going to listen to a 24 year old?

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Like, I don't know anything.

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Why would people listen to me?

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Like, no, like I'll probably do this one day.

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But like when I'm older, like when I'm in my 40s, like, you know, then I know stuff.

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But I was like, I know stuff now.

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Yeah.

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So yeah, that's really what held me back.

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Fear.

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And it's, it's, I'm so glad and happy that you've chosen to be transparent

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because I believe that that's the story of majority of us.

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And it's not just related to women only, but anyone with an idea or thought process.

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And it's often said that experiences allows you to teach others, but there's

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nothing wrong with learning at the same time you're teaching, right?

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Because the whole goal of us is to just continue to grow and, and grow and grow.

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In a minute, we decide we're stopped learning.

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I think that's when we need to bow out.

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You know what I mean?

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Because we have nothing to teach.

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So I get that.

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And I'm super stoked that you have chosen to stay in this.

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And I know that you're growing and going to continue to grow.

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And what, what now?

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So what now, now that it's six years in, and you said you start, you were 24.

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So now you're like a certain, a different age and a different age.

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And a different age, we don't need to tell the people how old they are.

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We're in a different age bracket.

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So with all of your experiences and everything that you've learned and done, what now?

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I think what now is I love meeting people and having these kinds of

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conversations to say, you can do it.

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You know, I hope someone listens to this and is having that moment of like, what if I did?

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And I'm here to tell you, what if you did?

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What if you took that moment?

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What if you took that risk?

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What if you tried?

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You know, at the end of the day, if you fail, whether you're older, young, people

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are living to a hundred, so if you fail at 40, you still got 60 years to figure it out.

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If you fail at 50, where you think life is over, you've got another 50 years to

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figure this out, people are living a long time and they're making AI robots and

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things like that.

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You could be doing this a while.

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Okay.

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All of this to tell you is that it's never too late to start and it's never too early to start.

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So for me now, it's coming from that place of service.

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It's more refining what I have.

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And we chatted about this earlier.

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My goal right now is being more sustainable and seeing how can I let this

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business work on its own really without me?

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Cause I plan to expand my family, hopefully.

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And if that happens, then I want to have the time to do all those things.

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You know, I want to, I want to live the commercial.

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I want to be by the pool with my phone and be like, I too am a business owner.

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Look at me with my laptop by the pool with my children.

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And that's so funny because I think we all want that.

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It's just a, and it's crazy to say this word because I don't really enjoy using it,

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but it's a dream we all have, which is to be.

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Spend a lot more time with our family, but we realized that being an entrepreneur,

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that doesn't really keep create a lot of time with the family.

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I was just listening to someone and it was, they were speaking about having

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a full on discussion before you get into the business of entrepreneurship

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with your family or the people closest to you.

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Yeah.

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It blew my mind.

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Cause I was like, nah, I just decided to quit and I'm about to be an entrepreneur.

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And everybody watched me do what I'm doing, but how, you know, how, and so with you,

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you putting yourself in a position to not exit permanently, but allowing

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the business to run on its own.

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That is that that's the goal.

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That's the goal.

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So when it comes to it all, and I've, I believe it's a form of you deciding

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what success is to you, but what is success to you?

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I think for me, success is having choice.

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I want to have choice.

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I want to have choice always, whether that is financially, whether that is

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intellectually, whether that is with the people I get to interact with.

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I want to have choice, not having choice.

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I came from like, I would say a pretty normal family, but again, we were immigrants.

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So to me, everything felt like we were boiling.

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Cause from where I came from, I was like, yo, we rich, rich now.

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Right.

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But in that being said, I know what it's like not to have, and I would

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never want to go back there and that requires choice.

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So I would love to always have the choice to say, I want to go back there.

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So I would love to always have the choice to say, we're going to do this or this.

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We're going to have this or that.

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It's never a thing of this has to work because when you're trapped in that

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feeling, it's, oh my gosh, even thinking about it, like, I just feel like this is

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not, this is not where I want to be.

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So success to me is choice.

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It's having that freedom to choose and not, not depending on anyone.

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I know this is going to be a little bit like, it sounds like I'm very like,

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whoa, go women, which I am.

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But truly like not depending on anyone, not depending on your husband, your

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brother, your sister, anyone being able to just make choices for yourself.

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I love my husband, but I am so thankful that what I have built is outside of that

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marriage, of that covenant.

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It's something that is like for me, for myself.

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And if, you know, this doesn't work out, I'm okay.

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He's okay.

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We're going to be okay.

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Yeah.

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And like you said, that's choosing.

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Yeah, it's choosing where you want to go, how you want to get there.

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And I tell you one thing about Caracabale and the consulting and the coaching piece

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to it is yes, it has, you know, focus on meta ads, but you say it, you go deeper

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into it, you know, it's not just, Hey, what's your business?

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Tell me what you want the ad to look like.

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Let me run it and give you all these numbers.

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It goes so much deeper into it.

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And I think that you find a great joy in it all.

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So of course, another question, what are the greatest joys of what you do?

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I think the greatest joys of what I do is seeing unexpected things happen

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all the time in my business.

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For example, we are testing out this new campaign.

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It's going to be very geeky guys.

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So hold on, hold on to your seats, bear with me.

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Okay.

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We're testing out this new type of campaign.

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And usually, you know, we like to set up campaigns where we get an email

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and then we come back, right?

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And we get something tangible.

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Now we're expecting we've done this with other clients before,

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but never in this niche.

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I have this new client who is a coach in a way, but she's like a fitness coach,

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not so much like the normal coaches that I deal with, like business coaches.

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And she was like, you know what, Carol, people love to message me.

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I don't know.

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I just have such great conversations with them all the time.

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And that's usually how I find my clients.

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And that kind of stuck with me.

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I was like, huh, people like to talk to her.

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How can I get people to talk to her in an ad?

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So I thought about it and I was like, okay, guys, let's create a chat ad

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where they will see an ad and then they click on it and it starts a conversation.

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And yes, it's automated, but it's a chat.

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It's her words in the conversation.

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And we have seen, I kid you not, we've run that ad for one week.

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And the cost is like one of the best ads I've ever run.

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It is so authentic.

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People are just moving down the funnel and it's such an unexpected job

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because she was like, she didn't really want to do it.

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She was like, I don't know.

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She had hesitation because we already had a winning ad.

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So she's like, why do you want to touch it?

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Leave it.

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And I was like, I know, I know, I know.

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But I really feel like there's something here.

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Yeah.

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And then when she saw it and she was like, oh my gosh, Carol, I have two sales calls

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already.

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And I was like, girl, this brings me joy because it means that something we tried

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that was new and exciting that what she brought has brought me this joy and she has

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joy.

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And now we're going to help somebody else who's hopefully going to become a client.

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It's just a love, I love moments like that.

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Honestly.

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Yeah.

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Yes.

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And it's, I was, I was in all in to hear the story.

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So I enjoyed it too because I'm like, what next?

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You know, I was like, I'm going to go to the store.

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And I think that that your mindset too, in doing all of this, you're having to think

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outside the box and you're also having your clients to like, Hey, roll with me.

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If you trust me, I think that we can make something different and we can do something

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different.

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And it's not from what I hear and what I'm sure the rest of the audience is here.

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It's not self-driven.

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It's not.

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No, you are, you are running a selfless business based on the need of your client.

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And I believe that that that's one of those businesses that have longevity.

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And as you create your business and you move outward and I believe you said you

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had six team members.

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Yeah.

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Yeah.

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We're, we're, we're there.

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What are you doing for that exit plan?

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And do you have someone there that's just as excited as you?

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I mean, it's almost like, go ahead and clone another you.

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Can I do that?

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Can I do that?

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We should ask AI.

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Are you guys there yet?

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Because I'm going to need you to transfer them.

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I do have someone who is slowly being molded into this position.

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I decided to go in that route to find someone that I could mold into what I

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wanted versus hiring someone who already had all the skills.

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The reason I did that is because I want things to be done my way.

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And I know that sounds very like, oh, Carol, no, but I just have a very

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particular way of doing things.

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As you've mentioned, particular outlook on life.

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And sometimes that can't be taught.

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You just have to feel it out and you just have to be able to do it.

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You just have to feel it out and you just have to come with that mindset of like,

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this is a service first and then also a business.

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Like we're here to serve first and then we're here to send in voices out.

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Not everybody is like that.

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And I think that's what makes us different.

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So I do have someone that I'm getting into that role with.

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I feel confident and I trust her.

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Am I going to be 100% hands-free?

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Probably not.

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But am I going to get to the stage where I think like, you know, we have less and

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less check-ins?

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Yes.

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I aspire to that.

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I truly, truly aspire to that.

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Yes.

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And that's a lot of growth for you, which is, you know, sort of taking the hands off

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and allowing, you know, that person to be who they are, but with the expectations

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that you have.

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And of course, that's definitely setting those expectations before you probably

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even hire that individual.

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And I know that that's probably not easy either.

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I can't imagine thinking about handing my business over because yet I know I'm a bit

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controlling and I'm a perfectionist and my hands are better than anybody else's

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hands in my mind.

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But a team is a team.

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You know what I mean?

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I love that you're creating that team for yourself so that you can transition.

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And again, I've heard that it creates a longevity business.

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Where, other than meta ads, where does your mind take you next?

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So my husband and I, this is a joint thing we want to do.

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I think our next step, we would love to have a brick and mortar business.

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And we've been playing around with a couple of ideas.

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Like, we've been playing around with the ideas of having like, here where I live,

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it's very popular to have like a water shop.

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So a place where you go and you get like purified water, not to say there's

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anything wrong with the tap water, but some people just like that extra nice water.

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Yes.

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So you could go and have that.

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Like, I like the idea of that car washes are very popular and do very well.

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Right?

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Like, I don't need an old thing.

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I just need like something like that.

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And I was like, I could do that.

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And with all the things that I know about marketing, this could be good.

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Like, I could do this.

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So that's our next step, if you think about it.

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We are also slowly but surely, you know, I wish I lived closer to you because you

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could be my real estate person.

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We're dabbling into that.

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Yeah, we bought our first property, our first investment property.

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That was a big step for us, which I'm very happy to be excited about.

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So, yeah, that's us.

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We're just trying to do things, but do things slowly and surely.

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We also don't want everything to come crashing down.

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Yeah, yeah, yeah.

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And it's funny.

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So if anybody's watching in the audience, I have spoken to over 30 something

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entrepreneurs and majority own more than one business.

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Majority are expanding.

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So as she mentioned, you know, as Carol mentioned, yes, you know, the meta ads is

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great, the business is great.

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But these opportunities and what she's learned and what you guys will learn is

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that this can expand everywhere.

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Once you have digital marketing down, you can market anything, anything.

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I don't have that specialty or that technique, but I tell you, when I get it

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and I learn it, I'm telling you, it'll be just like that, just to expand and just

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do different things.

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And I do want to ask you one question because we we tend to continue on.

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And of course, I'm going to invite you back because I'm like, hey, I want to

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just talk to you again.

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Can I just, can I be the co-host, co-host?

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Hello, and then we'll just have a third person in the middle.

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Hey, we have questions for you.

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I love it.

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00:19:55,600 --> 00:20:01,000
Your goal on being on the show as it is today, because number one, we are a

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service provided business as well.

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Right.

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We talk about your vision and we do all those things, but we want to know what

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your goal is to make sure that we're fulfilling that goal and anything else

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that you need on our business side that we could be able to help you to.

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00:20:15,760 --> 00:20:18,480
So what's your goal for being on the show?

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Honestly, my goal for being on the show has the whole year I decided to push

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myself out of my comfort zone and just be more seen.

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I wanted to step into that spotlight, become my own mini celebrity in my head.

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And I knew if I could be on shows and connect with like wonderful human beings

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like yourself and your listeners, if people could experience me, they could be

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like, oh, OK, that's different from somebody else.

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Maybe we should look at working with her or that was valuable.

390
00:20:51,960 --> 00:20:53,720
Let me go and implement that.

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I my goal for the show was really just to be here, have fun and share what I can.

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And I think I've accomplished that.

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I think you've accomplished that today.

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Thank you for being here today.

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I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions as these episodes continue to move

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forward, is going to get more and more fun.

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We'll have more and more engagement as well.

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We'll invite people to participate in the show.

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And thank you for giving us your time and attention.

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Have an excellent time building out your vision and becoming a Vision Pro yourself.