What's your why regarding women and helping them specifically?
I love helping women.
I think it comes from the fact that I was raised by a single mom.
And I think I just saw how much she put into me and how she was like,
you just got to work twice as hard and then a little bit extra because of who
you are, what you look like, and because you're a woman.
And that always drove me to try and be better and just try to be great.
Right.
But also now I see all these women who are doing exactly that.
They're like, you know what?
I don't want to follow a traditional path and work in corporate.
Or I have sort of like a dream of working for myself.
And what I get to do is I get to take their dreams and I get to put them in
front of the right people and say, Hey, you might need the service.
And I do that through ads.
So it really comes from a place of service for me.
And I love working with them.
And I just think we're amazing.
We are great.
And of course, I won't tell you anything different on here.
I will say that it's definitely something that is important with the focus and
the niche that you have considering majority of the women are usually their
roles are significant.
Where women, we have self care, we have families, you know, so we're spouses,
we're sisters, we're, you know, we're a lot of things and a lot of roles that
we have.
And of course, when we become business focused, those roles don't go away.
Our business is now added to it.
And so what are the things that you may come across with women that makes it a
challenge for them to have done this service on their own?
I think for them, it's one more thing to learn and one more thing to add on
their to do list.
Like you said, like one thing I pride myself in is I'm here to create more time
for my clients to do what they're good at.
My job is to my job.
Your job is to be great.
I'm not here to add onto your list.
I don't want to be one of your husbands, your children, your family members.
Like, hi, I need hi.
I need no, I want to be on calls, which is generally what I do.
And I'm like, how can I help you today?
Like, what else is going on?
Like we've done the ads, you can see they're working fine.
Like you're happy.
What else are you doing?
Let's have a conversation.
And generally in that, I find that I not only help them with something else that
they might be thinking of.
And again, I don't do it in a place of like, how can I invoice more generally?
It just might be like, Hey, Carol, I have this event coming up and I'm
like, not sure about it.
Can you just have a look at it?
And it's like, sometimes you just need a second pair of eyes to be like, oh, I
love that or, Hey, have you tried doing this or remember you said you wanted to
launch that thing.
What have you started promoting it as this event?
So it's nice to just have conversation with someone and you building that
community cost ROI, cost, just making money, you know, that's really important.
And you, how long have you been doing this business?
Uh, just before the pandemic.
So what's that?
Like nearly six years now.
Yeah.
Oh my gosh.
Gosh.
I'm getting old.
I'm flying and you were in the hospitality before audience.
This is our second show.
So there's some things I might say you, that means you need to
go and watch the other show.
So you were in hospitality and you were working at a local hotel there.
Correct.
And one of the things we have in our minds, right.
Is, is we do have these ideas and I know that it's only been six years and I
know you've grown since then, but I'm sure you had this deal, this idea and
this, this thought before, and I'm going to ask you a question that's going to
probably make you think a little bit, but what held you back?
What held you back to take you so long to do something that it seems like you
have all this energy and excitement for, because I could have used you 12 years ago.
So whatever.
I think what held me back was I was scared.
In all honesty, I was scared.
I, I don't, I was the first person in my family to be an entrepreneur.
I still am the first person in my family to be an entrepreneur.
So I never had that as a choice.
Yay.
I had a go to school, get a very traditional job, you know, become a
lawyer, engineer, very professional role.
That's where I was the first person to be an entrepreneur.
Engineer, very professional role, that's where I was destined to go.
And I was sort of following that with my corporate job in hospitality.
I was just like, Hmm, I didn't want to disappoint anyone.
I didn't know how to do it.
Um, also I'm not going to lie to you, Devon.
I like money.
I like money and I like getting a salary.
And when you work for someone, I don't care if you put in 10% or you put in 150%,
you're going to get a check at the end of the day.
But when you're an entrepreneur, that's not always guaranteed.
You could be, you know, giving it your all, trying, and it's just not working out.
So what held me back was fear, fear that it wasn't going to work.
Fear of who am I?
Like, I'm just Carol.
Like, why would people want to listen to me?
And I mean, at the time when I started my business, I was 24 years old.
I had a big thing.
I had a mindset thing in my head of like, who's going to listen to a 24 year old?
Like, I don't know anything.
Why would people listen to me?
Like, no, like I'll probably do this one day.
But like when I'm older, like when I'm in my 40s, like, you know, then I know stuff.
But I was like, I know stuff now.
Yeah.
So yeah, that's really what held me back.
Fear.
And it's, it's, I'm so glad and happy that you've chosen to be transparent
because I believe that that's the story of majority of us.
And it's not just related to women only, but anyone with an idea or thought process.
And it's often said that experiences allows you to teach others, but there's
nothing wrong with learning at the same time you're teaching, right?
Because the whole goal of us is to just continue to grow and, and grow and grow.
In a minute, we decide we're stopped learning.
I think that's when we need to bow out.
You know what I mean?
Because we have nothing to teach.
So I get that.
And I'm super stoked that you have chosen to stay in this.
And I know that you're growing and going to continue to grow.
And what, what now?
So what now, now that it's six years in, and you said you start, you were 24.
So now you're like a certain, a different age and a different age.
And a different age, we don't need to tell the people how old they are.
We're in a different age bracket.
So with all of your experiences and everything that you've learned and done, what now?
I think what now is I love meeting people and having these kinds of
conversations to say, you can do it.
You know, I hope someone listens to this and is having that moment of like, what if I did?
And I'm here to tell you, what if you did?
What if you took that moment?
What if you took that risk?
What if you tried?
You know, at the end of the day, if you fail, whether you're older, young, people
are living to a hundred, so if you fail at 40, you still got 60 years to figure it out.
If you fail at 50, where you think life is over, you've got another 50 years to
figure this out, people are living a long time and they're making AI robots and
things like that.
You could be doing this a while.
Okay.
All of this to tell you is that it's never too late to start and it's never too early to start.
So for me now, it's coming from that place of service.
It's more refining what I have.
And we chatted about this earlier.
My goal right now is being more sustainable and seeing how can I let this
business work on its own really without me?
Cause I plan to expand my family, hopefully.
And if that happens, then I want to have the time to do all those things.
You know, I want to, I want to live the commercial.
I want to be by the pool with my phone and be like, I too am a business owner.
Look at me with my laptop by the pool with my children.
And that's so funny because I think we all want that.
It's just a, and it's crazy to say this word because I don't really enjoy using it,
but it's a dream we all have, which is to be.
Spend a lot more time with our family, but we realized that being an entrepreneur,
that doesn't really keep create a lot of time with the family.
I was just listening to someone and it was, they were speaking about having
a full on discussion before you get into the business of entrepreneurship
with your family or the people closest to you.
Yeah.
It blew my mind.
Cause I was like, nah, I just decided to quit and I'm about to be an entrepreneur.
And everybody watched me do what I'm doing, but how, you know, how, and so with you,
you putting yourself in a position to not exit permanently, but allowing
the business to run on its own.
That is that that's the goal.
That's the goal.
So when it comes to it all, and I've, I believe it's a form of you deciding
what success is to you, but what is success to you?
I think for me, success is having choice.
I want to have choice.
I want to have choice always, whether that is financially, whether that is
intellectually, whether that is with the people I get to interact with.
I want to have choice, not having choice.
I came from like, I would say a pretty normal family, but again, we were immigrants.
So to me, everything felt like we were boiling.
Cause from where I came from, I was like, yo, we rich, rich now.
Right.
But in that being said, I know what it's like not to have, and I would
never want to go back there and that requires choice.
So I would love to always have the choice to say, I want to go back there.
So I would love to always have the choice to say, we're going to do this or this.
We're going to have this or that.
It's never a thing of this has to work because when you're trapped in that
feeling, it's, oh my gosh, even thinking about it, like, I just feel like this is
not, this is not where I want to be.
So success to me is choice.
It's having that freedom to choose and not, not depending on anyone.
I know this is going to be a little bit like, it sounds like I'm very like,
whoa, go women, which I am.
But truly like not depending on anyone, not depending on your husband, your
brother, your sister, anyone being able to just make choices for yourself.
I love my husband, but I am so thankful that what I have built is outside of that
marriage, of that covenant.
It's something that is like for me, for myself.
And if, you know, this doesn't work out, I'm okay.
He's okay.
We're going to be okay.
Yeah.
And like you said, that's choosing.
Yeah, it's choosing where you want to go, how you want to get there.
And I tell you one thing about Caracabale and the consulting and the coaching piece
to it is yes, it has, you know, focus on meta ads, but you say it, you go deeper
into it, you know, it's not just, Hey, what's your business?
Tell me what you want the ad to look like.
Let me run it and give you all these numbers.
It goes so much deeper into it.
And I think that you find a great joy in it all.
So of course, another question, what are the greatest joys of what you do?
I think the greatest joys of what I do is seeing unexpected things happen
all the time in my business.
For example, we are testing out this new campaign.
It's going to be very geeky guys.
So hold on, hold on to your seats, bear with me.
Okay.
We're testing out this new type of campaign.
And usually, you know, we like to set up campaigns where we get an email
and then we come back, right?
And we get something tangible.
Now we're expecting we've done this with other clients before,
but never in this niche.
I have this new client who is a coach in a way, but she's like a fitness coach,
not so much like the normal coaches that I deal with, like business coaches.
And she was like, you know what, Carol, people love to message me.
I don't know.
I just have such great conversations with them all the time.
And that's usually how I find my clients.
And that kind of stuck with me.
I was like, huh, people like to talk to her.
How can I get people to talk to her in an ad?
So I thought about it and I was like, okay, guys, let's create a chat ad
where they will see an ad and then they click on it and it starts a conversation.
And yes, it's automated, but it's a chat.
It's her words in the conversation.
And we have seen, I kid you not, we've run that ad for one week.
And the cost is like one of the best ads I've ever run.
It is so authentic.
People are just moving down the funnel and it's such an unexpected job
because she was like, she didn't really want to do it.
She was like, I don't know.
She had hesitation because we already had a winning ad.
So she's like, why do you want to touch it?
Leave it.
And I was like, I know, I know, I know.
But I really feel like there's something here.
Yeah.
And then when she saw it and she was like, oh my gosh, Carol, I have two sales calls
already.
And I was like, girl, this brings me joy because it means that something we tried
that was new and exciting that what she brought has brought me this joy and she has
joy.
And now we're going to help somebody else who's hopefully going to become a client.
It's just a love, I love moments like that.
Honestly.
Yeah.
Yes.
And it's, I was, I was in all in to hear the story.
So I enjoyed it too because I'm like, what next?
You know, I was like, I'm going to go to the store.
And I think that that your mindset too, in doing all of this, you're having to think
outside the box and you're also having your clients to like, Hey, roll with me.
If you trust me, I think that we can make something different and we can do something
different.
And it's not from what I hear and what I'm sure the rest of the audience is here.
It's not self-driven.
It's not.
No, you are, you are running a selfless business based on the need of your client.
And I believe that that that's one of those businesses that have longevity.
And as you create your business and you move outward and I believe you said you
had six team members.
Yeah.
We're, we're, we're there.
What are you doing for that exit plan?
And do you have someone there that's just as excited as you?
I mean, it's almost like, go ahead and clone another you.
Can I do that?
We should ask AI.
Are you guys there yet?
Because I'm going to need you to transfer them.
I do have someone who is slowly being molded into this position.
I decided to go in that route to find someone that I could mold into what I
wanted versus hiring someone who already had all the skills.
The reason I did that is because I want things to be done my way.
And I know that sounds very like, oh, Carol, no, but I just have a very
particular way of doing things.
As you've mentioned, particular outlook on life.
And sometimes that can't be taught.
You just have to feel it out and you just have to be able to do it.
You just have to feel it out and you just have to come with that mindset of like,
this is a service first and then also a business.
Like we're here to serve first and then we're here to send in voices out.
Not everybody is like that.
And I think that's what makes us different.
So I do have someone that I'm getting into that role with.
I feel confident and I trust her.
Am I going to be 100% hands-free?
Probably not.
But am I going to get to the stage where I think like, you know, we have less and
less check-ins?
Yes.
I aspire to that.
I truly, truly aspire to that.
Yes.
And that's a lot of growth for you, which is, you know, sort of taking the hands off
and allowing, you know, that person to be who they are, but with the expectations
that you have.
And of course, that's definitely setting those expectations before you probably
even hire that individual.
And I know that that's probably not easy either.
I can't imagine thinking about handing my business over because yet I know I'm a bit
controlling and I'm a perfectionist and my hands are better than anybody else's
hands in my mind.
But a team is a team.
You know what I mean?
I love that you're creating that team for yourself so that you can transition.
And again, I've heard that it creates a longevity business.
Where, other than meta ads, where does your mind take you next?
So my husband and I, this is a joint thing we want to do.
I think our next step, we would love to have a brick and mortar business.
And we've been playing around with a couple of ideas.
Like, we've been playing around with the ideas of having like, here where I live,
it's very popular to have like a water shop.
So a place where you go and you get like purified water, not to say there's
anything wrong with the tap water, but some people just like that extra nice water.
Yes.
So you could go and have that.
Like, I like the idea of that car washes are very popular and do very well.
Right?
Like, I don't need an old thing.
I just need like something like that.
And I was like, I could do that.
And with all the things that I know about marketing, this could be good.
Like, I could do this.
So that's our next step, if you think about it.
We are also slowly but surely, you know, I wish I lived closer to you because you
could be my real estate person.
We're dabbling into that.
Yeah, we bought our first property, our first investment property.
That was a big step for us, which I'm very happy to be excited about.
So, yeah, that's us.
We're just trying to do things, but do things slowly and surely.
We also don't want everything to come crashing down.
Yeah, yeah, yeah.
And it's funny.
So if anybody's watching in the audience, I have spoken to over 30 something
entrepreneurs and majority own more than one business.
Majority are expanding.
So as she mentioned, you know, as Carol mentioned, yes, you know, the meta ads is
great, the business is great.
But these opportunities and what she's learned and what you guys will learn is
that this can expand everywhere.
Once you have digital marketing down, you can market anything, anything.
I don't have that specialty or that technique, but I tell you, when I get it
and I learn it, I'm telling you, it'll be just like that, just to expand and just
do different things.
And I do want to ask you one question because we we tend to continue on.
And of course, I'm going to invite you back because I'm like, hey, I want to
just talk to you again.
Can I just, can I be the co-host, co-host?
Hello, and then we'll just have a third person in the middle.
Hey, we have questions for you.
I love it.
Your goal on being on the show as it is today, because number one, we are a
service provided business as well.
Right.
We talk about your vision and we do all those things, but we want to know what
your goal is to make sure that we're fulfilling that goal and anything else
that you need on our business side that we could be able to help you to.
So what's your goal for being on the show?
Honestly, my goal for being on the show has the whole year I decided to push
myself out of my comfort zone and just be more seen.
I wanted to step into that spotlight, become my own mini celebrity in my head.
And I knew if I could be on shows and connect with like wonderful human beings
like yourself and your listeners, if people could experience me, they could be
like, oh, OK, that's different from somebody else.
Maybe we should look at working with her or that was valuable.
Let me go and implement that.
I my goal for the show was really just to be here, have fun and share what I can.
And I think I've accomplished that.
I think you've accomplished that today.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions as these episodes continue to move
forward, is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision and becoming a Vision Pro yourself.