1
00:00:00,000 --> 00:00:03,920
So tell me about your business, Larry Easton.

2
00:00:04,800 --> 00:00:10,000
Well, it's it's kind of a legacy stage right now.

3
00:00:10,000 --> 00:00:15,040
I'm trying to pull together some of the lessons I've learned along the way.

4
00:00:15,840 --> 00:00:17,040
I'm not in growth mode.

5
00:00:17,040 --> 00:00:20,720
I'm in kind of contracting pre-retirement, whatever that means.

6
00:00:21,680 --> 00:00:25,920
And so what I've done is is started over the past year, a couple of years.

7
00:00:25,920 --> 00:00:28,960
I've started pulling together a couple of projects.

8
00:00:28,960 --> 00:00:31,600
One is a book and one is a video course.

9
00:00:31,600 --> 00:00:36,800
And what I want to do is share some of the lessons I've learned

10
00:00:36,800 --> 00:00:39,680
from running different kinds of businesses.

11
00:00:39,680 --> 00:00:41,920
They've all been professional service businesses.

12
00:00:41,920 --> 00:00:46,880
I started, so I work as a lawyer and then I got tired of being a lawyer.

13
00:00:46,880 --> 00:00:50,000
And then I did some consulting and then I became a writer.

14
00:00:50,000 --> 00:00:52,880
And then I did some coaching and some training.

15
00:00:52,880 --> 00:00:55,040
My true passion is love is writing.

16
00:00:55,040 --> 00:00:58,720
I just absolutely love writing and secondary passion is helping others learn.

17
00:00:58,720 --> 00:01:01,920
So writing the book was a was a labor of love.

18
00:01:01,920 --> 00:01:05,920
And the book is it's called How to Succeed in Your Professional Service Business.

19
00:01:05,920 --> 00:01:10,960
And what I've done there is is combine mindsets and marketing.

20
00:01:10,960 --> 00:01:14,640
So it just kind of fits into my sweet spot.

21
00:01:14,640 --> 00:01:19,280
It allows me to talk about goals and purposes and passion and all those kinds of things

22
00:01:19,280 --> 00:01:23,600
at the same time as addressing some strategies for succeeding in a small business.

23
00:01:23,600 --> 00:01:27,120
So it's kind of a kind of like my life, I guess.

24
00:01:27,120 --> 00:01:33,680
It's not a clear, straight direction, but it's a nice combination of things that works well.

25
00:01:33,680 --> 00:01:36,480
Yes, yes. Oh, that sounds good.

26
00:01:36,480 --> 00:01:39,200
So the book, is it already out?

27
00:01:39,200 --> 00:01:40,320
Oh, yeah, it's out.

28
00:01:40,320 --> 00:01:46,480
It's in my distributor tells me it's available in 40,000 bookstores around the world.

29
00:01:46,480 --> 00:01:48,560
I haven't checked, but that's what she tells me.

30
00:01:48,560 --> 00:01:49,520
But it is online.

31
00:01:49,520 --> 00:01:56,080
It's online sources and it's hard copy on print on demand, which is an amazing process.

32
00:01:56,080 --> 00:02:00,000
So if somebody wants one book, they will print one book for you.

33
00:02:00,640 --> 00:02:05,600
And for me, I don't have to pay to print 10,000 copies of books to sit in warehouses.

34
00:02:05,600 --> 00:02:06,480
So that's that's great.

35
00:02:06,480 --> 00:02:13,040
So yeah, it's it's available online in three formats, hard copy, hard cover and electronic

36
00:02:13,040 --> 00:02:15,920
and Amazon, Apple Books, all those folks that got it.

37
00:02:16,560 --> 00:02:17,760
And thank you.

38
00:02:17,760 --> 00:02:22,880
Thank you so much, because that definitely does help for myself to find it as well as

39
00:02:22,880 --> 00:02:26,160
those that will be watching or that are watching this.

40
00:02:26,160 --> 00:02:34,160
So when it came to the book and now that you're going into, as you stated, your legacy mode,

41
00:02:34,880 --> 00:02:36,560
what's your vision thereafter?

42
00:02:38,240 --> 00:02:46,400
Well, the vision for me would be to to when I finish to say, yeah, yeah, my life was was worthwhile.

43
00:02:46,400 --> 00:02:51,360
I learned a lot of really cool stuff from experience and even better, I had the chance

44
00:02:51,360 --> 00:02:53,200
to share it with other people.

45
00:02:53,200 --> 00:02:59,840
I love getting you know, who doesn't like feedback, but I like people telling me that

46
00:02:59,840 --> 00:03:04,320
something I said made a difference in their life, not not to stroke my ego, but but to

47
00:03:04,320 --> 00:03:07,520
feel as if I have a purpose, I'm living purposeful.

48
00:03:07,520 --> 00:03:13,040
So my vision would be to sit back with maybe a glass of wine and say, yeah, I've had a

49
00:03:13,040 --> 00:03:15,200
really meaningful and purposeful life.

50
00:03:15,200 --> 00:03:17,360
I've really helped a lot of people.

51
00:03:17,360 --> 00:03:18,640
So that's going to feel good.

52
00:03:18,640 --> 00:03:24,720
That's that's that's so sweet to hear because it's a it's a it's a sweet spot of knowing

53
00:03:24,720 --> 00:03:31,040
that you've done a service right and that you'll be able to look back and see the service

54
00:03:31,040 --> 00:03:35,680
that you provided and the knowledge and that pretty much the gifts and blessings that you

55
00:03:35,680 --> 00:03:40,800
provided for all those you've helped in the in the past and currently because the book

56
00:03:40,800 --> 00:03:42,160
will live on definitely.

57
00:03:42,800 --> 00:03:44,080
Exactly, exactly.

58
00:03:44,080 --> 00:03:50,880
And I think probably over the past, I don't know, maybe over the past 10 years, I realized

59
00:03:50,880 --> 00:03:54,960
that that's probably my purpose here on Earth is to learn things and interpret them for

60
00:03:54,960 --> 00:03:57,120
others so they can they can learn from them.

61
00:03:57,120 --> 00:03:59,920
So that's that to me is really exciting and gratifying.

62
00:04:00,800 --> 00:04:02,160
And you know, it doesn't stop.

63
00:04:02,160 --> 00:04:03,360
It's not a once and done thing.

64
00:04:03,360 --> 00:04:04,480
It's just just ongoing.

65
00:04:04,480 --> 00:04:05,520
Just hopefully ongoing.

66
00:04:05,520 --> 00:04:06,800
And that's that's exciting, too.

67
00:04:07,360 --> 00:04:08,240
Absolutely.

68
00:04:09,280 --> 00:04:12,320
You speak about the experiences that you had.

69
00:04:12,320 --> 00:04:18,880
Please share with me one of the most memorable experiences that you've had in starting all

70
00:04:18,880 --> 00:04:21,200
of your businesses and leading up to where you are now.

71
00:04:24,560 --> 00:04:25,440
Probably.

72
00:04:27,520 --> 00:04:32,880
Yeah, early, early in my early in my consulting phase, I had, you know, as I say, different

73
00:04:32,880 --> 00:04:39,760
phases early in the consulting phase, I was contacted by a lawyer and he had a at the

74
00:04:39,760 --> 00:04:44,000
time had a small practice in a small town, really, really, really busy.

75
00:04:44,000 --> 00:04:48,480
And he wanted to grow, but he didn't didn't have those didn't have the planning skills

76
00:04:48,480 --> 00:04:49,840
and didn't know what he wanted to do.

77
00:04:50,640 --> 00:04:52,080
So I worked with him.

78
00:04:52,080 --> 00:04:56,880
And what I what we did was help him grow, first of all, from one lawyer and one secretary

79
00:04:56,880 --> 00:04:59,200
to three lawyers and four staff.

80
00:04:59,200 --> 00:05:04,880
And then about five years later, he made it to six lawyers and and I think eight support

81
00:05:04,880 --> 00:05:05,200
staff.

82
00:05:05,200 --> 00:05:07,840
So it wasn't a case of my doing that.

83
00:05:07,840 --> 00:05:11,680
It was a case of asking him questions that he hadn't thought of.

84
00:05:12,400 --> 00:05:16,720
So I asked the questions that he hadn't thought of because it was outside his area of expertise

85
00:05:16,720 --> 00:05:17,520
or knowledge or whatever.

86
00:05:17,520 --> 00:05:23,280
So I was more more of a facilitator than a than a builder than a director.

87
00:05:23,280 --> 00:05:24,880
I wasn't director of operations.

88
00:05:24,880 --> 00:05:28,640
I was more of the guys asking questions saying, hey, have you tried this or what about that?

89
00:05:28,640 --> 00:05:30,480
Have you thought about the other thing?

90
00:05:30,480 --> 00:05:32,240
And that was that was really gratifying.

91
00:05:32,240 --> 00:05:33,600
And it was amazing.

92
00:05:33,600 --> 00:05:34,240
I saw him.

93
00:05:35,120 --> 00:05:37,760
Gosh, I guess I saw him five or six years ago.

94
00:05:37,760 --> 00:05:42,080
I had a concert and he'd retired and he was really happy.

95
00:05:42,080 --> 00:05:46,080
And he just rushed up to me and said, I'm so happy what you did for me.

96
00:05:46,080 --> 00:05:48,480
And this had been like 20 years ago.

97
00:05:48,480 --> 00:05:50,080
And he was so happy.

98
00:05:50,080 --> 00:05:53,360
And he said he'd made my life as a lawyer so much more fulfilling.

99
00:05:53,360 --> 00:05:53,920
Oh, wow.

100
00:05:54,720 --> 00:05:57,200
From a lawyer that was that was great.

101
00:05:57,840 --> 00:05:58,340
Absolutely.

102
00:05:59,200 --> 00:06:05,680
And other people along the way, there's a guy who was a clerk in a big company.

103
00:06:05,680 --> 00:06:10,960
And after my first book, he got a hold of my first book and he decided he was going to be a financial planner.

104
00:06:10,960 --> 00:06:15,360
So he became a financial planner and wound up teaching financial planning at a college.

105
00:06:15,360 --> 00:06:16,720
And again, he thanks me for that.

106
00:06:16,720 --> 00:06:25,520
So that's those are the kinds of things I feel really good about not not stroking my ego and say, yeah, that person's happy because of something I did.

107
00:06:25,520 --> 00:06:26,560
Wow, that's good.

108
00:06:26,560 --> 00:06:27,120
That's good.

109
00:06:27,120 --> 00:06:27,920
That's what it's all about.

110
00:06:28,640 --> 00:06:29,520
Absolutely.

111
00:06:29,520 --> 00:06:34,400
So because you were a lawyer, did you did you find yourself helping more lawyers?

112
00:06:34,400 --> 00:06:45,120
No, no, trying to trying to trying to work with lawyers, trying to do planning with lawyers is probably kind of herd cats.

113
00:06:45,120 --> 00:06:47,760
It's just just not worth the effort.

114
00:06:47,760 --> 00:06:49,120
Just not worth the effort.

115
00:06:49,120 --> 00:06:53,760
And lawyers, yeah, I'm going to get in trouble for this, I'm sure.

116
00:06:53,760 --> 00:06:56,000
But many lawyers tend to be know it all.

117
00:06:56,640 --> 00:07:00,320
And so I would offer a suggestion and immediately they would be finding problems.

118
00:07:00,320 --> 00:07:04,880
I would offer a solution and they'd be finding problems. Yeah. So it got to the point when I was working with them.

119
00:07:04,880 --> 00:07:08,480
I said, you know, I'm going to offer some solutions, but I don't want you to pick it apart.

120
00:07:08,480 --> 00:07:10,480
I don't want you to start attacking it.

121
00:07:10,480 --> 00:07:11,680
Yeah. Try it.

122
00:07:11,680 --> 00:07:13,200
Think about it before you attack it.

123
00:07:13,200 --> 00:07:19,040
So now I I I I love how smart many lawyers are.

124
00:07:19,040 --> 00:07:20,640
I respect them.

125
00:07:20,640 --> 00:07:25,600
But I couldn't work with them on a on a on a constant basis.

126
00:07:25,600 --> 00:07:29,280
I love that. I love that.

127
00:07:29,280 --> 00:07:33,200
What are the biggest challenges you faced in building your vision?

128
00:07:35,200 --> 00:07:43,520
That's a toughie because I tend to be a bit of a maverick maverick and I tended to to try to do things myself.

129
00:07:43,520 --> 00:07:51,520
And I think the biggest challenges was learning to let go, learning to to to let go of what I couldn't do, stay in my own lane.

130
00:07:51,520 --> 00:07:55,920
Let someone who is better at it than I am do it.

131
00:07:55,920 --> 00:08:01,120
And it took a long time to to to be comfortable letting go of things.

132
00:08:01,120 --> 00:08:03,360
Yeah. So that was that was the biggest thing.

133
00:08:03,360 --> 00:08:06,720
I never had, you know, I've never had a problem with writer's block.

134
00:08:06,720 --> 00:08:08,560
I've never had a problem with ideas.

135
00:08:08,560 --> 00:08:10,720
I mean, the problem is I have too many of them.

136
00:08:10,720 --> 00:08:12,880
Yeah. And and I try to do too much.

137
00:08:12,880 --> 00:08:14,640
I'm blessed with a variety of skills.

138
00:08:14,640 --> 00:08:16,320
So I try to do too much.

139
00:08:16,320 --> 00:08:18,160
And then finally, finally, finally learning.

140
00:08:18,160 --> 00:08:19,440
So I try to do too much.

141
00:08:19,440 --> 00:08:21,680
And then finally, finally, finally learning.

142
00:08:21,680 --> 00:08:22,560
You don't have to do that.

143
00:08:22,560 --> 00:08:23,920
Somebody else can do that.

144
00:08:23,920 --> 00:08:27,280
You have somebody hire somebody, a freelancer to do that.

145
00:08:27,280 --> 00:08:28,320
You don't have to do that.

146
00:08:28,320 --> 00:08:29,600
So that's the biggest challenge.

147
00:08:29,600 --> 00:08:35,600
It's just disciplining myself to to focus on what I do best and delegate the rest.

148
00:08:35,600 --> 00:08:43,120
Yes. And it's so funny because you mentioned earlier that lawyers were sort of like know it all.

149
00:08:43,120 --> 00:08:45,600
And then you had a problem with letting go.

150
00:08:45,600 --> 00:08:46,640
You were once a lawyer.

151
00:08:46,640 --> 00:08:49,520
It's a bingo. Oh, yeah. Oh, yeah.

152
00:08:49,520 --> 00:08:52,560
It's the curse of being multi talented or multi gifted.

153
00:08:52,560 --> 00:08:57,120
I mean, you know, if I can do it, why don't I do it now rather than wait for somebody?

154
00:08:57,120 --> 00:08:58,160
Yeah. Yeah.

155
00:08:58,160 --> 00:09:00,320
It's a discipline thing, a discipline thing.

156
00:09:00,880 --> 00:09:01,760
That's awesome.

157
00:09:01,760 --> 00:09:03,200
That's that's so awesome.

158
00:09:03,200 --> 00:09:10,400
And really, it made me laugh because it's funny to hear when you decided or actually

159
00:09:10,400 --> 00:09:13,920
acknowledged that that was the challenge of letting go.

160
00:09:13,920 --> 00:09:19,360
Did you create a team or did you mostly utilize freelancers or mostly freelancers?

161
00:09:20,080 --> 00:09:22,560
I didn't want to get into administration.

162
00:09:22,560 --> 00:09:25,120
I didn't want a big organization.

163
00:09:25,120 --> 00:09:26,080
I mean, I could do it.

164
00:09:26,080 --> 00:09:31,840
I've worked for I have had I have had positions of responsibility that I had other folks working

165
00:09:31,840 --> 00:09:34,400
for me, but I just wanted to keep it simple.

166
00:09:35,520 --> 00:09:41,760
And I am so I did I thought I'd use freelancers as a lawyer.

167
00:09:41,760 --> 00:09:44,800
I tried partnerships a couple of times and it just didn't work out.

168
00:09:44,800 --> 00:09:49,840
So it's easier to be a freelancer and everybody knows what the rules are and knows what the

169
00:09:49,840 --> 00:09:52,320
outcome is and all those kinds of things.

170
00:09:52,320 --> 00:09:57,600
And there's very little opportunity or need for dispute, dispute and power struggles and

171
00:09:57,600 --> 00:09:58,400
those kinds of things.

172
00:09:59,440 --> 00:10:00,160
Yeah. Yeah.

173
00:10:00,720 --> 00:10:01,920
That makes a lot of sense.

174
00:10:02,480 --> 00:10:09,520
And in everything that you've done and where you see yourself at now, I know things change.

175
00:10:09,520 --> 00:10:11,120
But what is your why?

176
00:10:11,520 --> 00:10:12,320
What's your why?

177
00:10:12,320 --> 00:10:14,080
What is the legacy here for?

178
00:10:14,080 --> 00:10:23,920
And I think the why would be to learn continue to learn new things and share them with others.

179
00:10:25,040 --> 00:10:28,880
You know, I love learning and I also love helping others learn.

180
00:10:29,200 --> 00:10:33,600
I did a course in adult education a few years ago and that was a game changer.

181
00:10:33,600 --> 00:10:38,400
That just totally changed how I saw my own work and how I served clients and all those

182
00:10:38,400 --> 00:10:39,120
kinds of things.

183
00:10:39,120 --> 00:10:45,520
Every element, like all the different career phases, the common element was probably helping

184
00:10:45,520 --> 00:10:46,080
others learn.

185
00:10:47,280 --> 00:10:49,920
You know, as a lawyer, I didn't tell them what to do.

186
00:10:49,920 --> 00:10:53,680
I helped them learn what their options were and what the consequences of their options

187
00:10:53,680 --> 00:10:54,320
were.

188
00:10:54,320 --> 00:10:55,760
And as a consultant, same thing.

189
00:10:55,760 --> 00:10:58,080
These are, you know, this is the situation.

190
00:10:58,080 --> 00:10:59,280
These are your options.

191
00:10:59,280 --> 00:11:01,680
So you do this, this is likely to happen.

192
00:11:01,680 --> 00:11:03,360
So that to me is learning.

193
00:11:03,360 --> 00:11:05,920
It's facilitating rather than being project director.

194
00:11:05,920 --> 00:11:12,080
And so my why I think is facilitating kind of, you know, I make the mistakes and I spend

195
00:11:12,080 --> 00:11:15,600
the money and I get the headaches and I put away the lessons and pass them on to somebody

196
00:11:15,600 --> 00:11:15,840
else.

197
00:11:18,320 --> 00:11:19,760
Sounds like a good idea.

198
00:11:21,280 --> 00:11:27,040
In you and what you do in helping professionals find their way through, I see that on the

199
00:11:27,040 --> 00:11:31,120
website you focus on simplifying marketing for them.

200
00:11:31,120 --> 00:11:38,640
In the dynamics of Larry Estow and the field that you're in, what is it that you find most

201
00:11:38,640 --> 00:11:40,240
that you help them with?

202
00:11:41,520 --> 00:11:42,720
Oh, marketing.

203
00:11:42,720 --> 00:11:44,080
Absolutely marketing.

204
00:11:45,040 --> 00:11:49,040
We're in an age when everybody is an expert on just about everything.

205
00:11:49,040 --> 00:11:54,880
And there are so many experts on marketing telling all of us, but telling professionals

206
00:11:54,880 --> 00:11:56,880
if you do it my way, you're going to be successful.

207
00:11:56,880 --> 00:11:59,680
Well, that sounds kind of good.

208
00:11:59,680 --> 00:12:01,280
But we have different skills.

209
00:12:01,280 --> 00:12:02,320
We have different resources.

210
00:12:02,320 --> 00:12:03,760
We have different ideas.

211
00:12:03,760 --> 00:12:06,000
So what I try to do is help them.

212
00:12:06,000 --> 00:12:10,560
And the buzzword is, the catch line is, you know, track new clients as easily as you make

213
00:12:10,560 --> 00:12:12,960
friends because that's what it's all about.

214
00:12:12,960 --> 00:12:18,400
So it's more a case of, you know, OK, yes, pay attention to online marketing and pay

215
00:12:18,400 --> 00:12:21,040
attention to network and be aware of all those things.

216
00:12:21,040 --> 00:12:24,320
But when it comes down to it, do do what is best for you.

217
00:12:24,320 --> 00:12:28,000
Do do what best leverages your own personal strengths.

218
00:12:28,000 --> 00:12:30,080
I tend to be an introvert.

219
00:12:30,080 --> 00:12:34,560
So I try to avoid group scenes where I have to go and see a lot of people.

220
00:12:34,560 --> 00:12:36,160
Flip side is I love writing.

221
00:12:36,160 --> 00:12:38,480
So content marketing is perfect for me.

222
00:12:38,480 --> 00:12:44,480
And active in person networking scares the bejeebers out of me.

223
00:12:44,480 --> 00:12:46,640
So it's a case of finding what's right.

224
00:12:46,640 --> 00:12:51,840
Now, the interesting thing is when I was actively networking, I was fairly good at it.

225
00:12:51,840 --> 00:12:53,600
And people would say, wow, you're really good at it.

226
00:12:53,600 --> 00:12:54,400
But I hate it.

227
00:12:54,400 --> 00:12:55,920
Well, how can you be so good at it?

228
00:12:55,920 --> 00:12:58,480
Something you hate? Well, you do what you got to do.

229
00:12:58,480 --> 00:13:01,040
Right. And so that's what it was about.

230
00:13:01,040 --> 00:13:08,480
So it's a case of finding finding what really works for you and your clients and just don't

231
00:13:08,480 --> 00:13:10,640
chase clients, attract friends.

232
00:13:10,640 --> 00:13:12,640
And it's so much easier that way.

233
00:13:12,640 --> 00:13:14,240
So much easier that way.

234
00:13:14,240 --> 00:13:15,600
I love that, Larry.

235
00:13:15,600 --> 00:13:19,120
Don't chase clients, attract friends.

236
00:13:19,120 --> 00:13:21,280
And that's that's the biggest thing.

237
00:13:21,280 --> 00:13:25,520
One of the things that I hear consistently is that you have to be aware of your own

238
00:13:25,520 --> 00:13:29,120
identity, your own identity, your own identity.

239
00:13:29,120 --> 00:13:31,840
And I think that's a good way to do it.

240
00:13:31,840 --> 00:13:36,720
And I think that's another one of the things that I've learned recently and speaking with

241
00:13:36,720 --> 00:13:42,800
guests and leaders such as yourself is that communication and relationships are so much

242
00:13:42,800 --> 00:13:49,440
more important to keeping the business afloat and making sure that you're authentic and

243
00:13:49,440 --> 00:13:50,320
genuine.

244
00:13:50,320 --> 00:13:57,120
And making sure that you you are about the people, you know, your business is making

245
00:13:57,120 --> 00:13:57,920
friends.

246
00:13:57,920 --> 00:13:59,520
Yeah.

247
00:13:59,520 --> 00:14:02,320
And so when they're in high.

248
00:14:02,320 --> 00:14:08,320
So my head is going here and I have all these thoughts, so I'm trying to organize them.

249
00:14:08,320 --> 00:14:16,480
You deal with professionals and these professionals sometimes have it all down packed and

250
00:14:16,480 --> 00:14:19,040
they come to you for marketing.

251
00:14:19,040 --> 00:14:20,640
What's the challenge?

252
00:14:20,640 --> 00:14:26,640
What's that push that you have to give them in order to actually go into action and do

253
00:14:26,640 --> 00:14:30,080
what you're what you're advising?

254
00:14:30,080 --> 00:14:31,440
You really can do it.

255
00:14:31,440 --> 00:14:32,640
You really can do it.

256
00:14:32,640 --> 00:14:38,240
It's not that it's not you don't need an MBA from from a business school to market

257
00:14:38,240 --> 00:14:38,720
services.

258
00:14:38,720 --> 00:14:44,000
All you all you really need is to have a good handle on who you are, who your clients are,

259
00:14:44,000 --> 00:14:46,240
who your ideal clients are and how you help them.

260
00:14:46,240 --> 00:14:47,040
That's that's it.

261
00:14:47,040 --> 00:14:52,640
That's how that includes branding that includes communications that concludes that drives

262
00:14:52,640 --> 00:14:54,240
all of the online marketing.

263
00:14:54,240 --> 00:14:58,960
So you want your brand to be consistent brand is all about what distinguishes me from everybody

264
00:14:58,960 --> 00:14:59,280
else.

265
00:14:59,280 --> 00:15:00,960
And why does that help clients?

266
00:15:00,960 --> 00:15:03,600
So it's a case of yeah, I can really do it.

267
00:15:04,320 --> 00:15:10,320
And unfortunately, many of us get so involved in the professional service part of our

268
00:15:10,320 --> 00:15:17,280
business that we don't we can't see how we can apply those skills in other aspects of

269
00:15:17,280 --> 00:15:17,840
the business.

270
00:15:19,360 --> 00:15:23,840
You know, and so all I'm trying to do is to say again, hey, have you tried this?

271
00:15:23,840 --> 00:15:24,240
Yeah.

272
00:15:24,240 --> 00:15:26,880
And think of marketing as as attracting friends.

273
00:15:26,880 --> 00:15:28,480
Don't you're not prospecting.

274
00:15:28,480 --> 00:15:30,080
You're not looking for a goal.

275
00:15:30,080 --> 00:15:31,440
You're looking for a friend.

276
00:15:31,440 --> 00:15:33,040
You're not looking for a friend.

277
00:15:33,040 --> 00:15:38,320
You want to you want to attract people that will be as good for you as they are for you.

278
00:15:38,320 --> 00:15:40,560
You are as good for them as they are for you.

279
00:15:40,560 --> 00:15:41,760
It's a mutual benefit there.

280
00:15:41,760 --> 00:15:48,480
So it's I think a lot of it is just demystifying, demystifying the theory, demystifying the rigid

281
00:15:48,480 --> 00:15:50,400
thinking, demystifying the checklist.

282
00:15:50,400 --> 00:15:53,120
And so, yeah, just just do it like you do.

283
00:15:53,120 --> 00:15:54,160
Do it like you make friends.

284
00:15:54,880 --> 00:15:56,080
Absolutely.

285
00:15:56,080 --> 00:16:02,960
And so what tips do you have for entrepreneurs, leaders or business owners?

286
00:16:02,960 --> 00:16:11,360
I think it starts with with having a really good understanding of who you are and what

287
00:16:11,360 --> 00:16:12,160
you're all about.

288
00:16:12,720 --> 00:16:15,600
And this includes body, mind and spirit.

289
00:16:15,600 --> 00:16:20,160
You know, we all we all have intuitive senses that sometimes we ignore.

290
00:16:20,160 --> 00:16:23,040
Sometimes we don't think to be valuable resources.

291
00:16:23,040 --> 00:16:26,320
And spirituality is a connection with something higher.

292
00:16:26,320 --> 00:16:31,280
You know, when things are going tough, connect with it, connect with nature or just calm

293
00:16:31,280 --> 00:16:31,600
down.

294
00:16:31,600 --> 00:16:35,600
Do let the spiritual side of you have play a role in all things.

295
00:16:35,600 --> 00:16:41,440
So often people get locked up into a specific role that lawyers have to act this way or

296
00:16:42,160 --> 00:16:43,920
doctors have to have this way or whatever.

297
00:16:43,920 --> 00:16:46,240
It's no no, it's interpersonal relationships.

298
00:16:46,240 --> 00:16:48,080
It keeps coming back to getting along.

299
00:16:48,080 --> 00:16:51,760
And the best way to get along with people is to know who you are and then, you know,

300
00:16:52,320 --> 00:16:55,920
be authentic all of the time rather than rather than just when it suits you.

301
00:16:56,480 --> 00:16:57,840
Thank you for being here today.

302
00:16:57,840 --> 00:17:00,320
I'm really happy that you tuned in to Vision Pros Live.

303
00:17:00,320 --> 00:17:05,280
I'm looking forward to seeing your reactions as these episodes continue to move forward.

304
00:17:05,280 --> 00:17:06,960
It's going to get more and more fun.

305
00:17:06,960 --> 00:17:08,800
We'll have more and more engagement as well.

306
00:17:08,800 --> 00:17:10,960
We'll invite people to participate in the show.

307
00:17:10,960 --> 00:17:13,280
And thank you for giving us your time and attention.

308
00:17:13,280 --> 00:17:31,200
Have an excellent time building out your vision and becoming a Vision Pro yourself.