1 00:00:00,000 --> 00:00:01,720 Hey, airport. 2 00:00:01,720 --> 00:00:02,840 Gotta love that. 3 00:00:02,840 --> 00:00:04,400 That PGA lounge that's in there. 4 00:00:04,400 --> 00:00:05,840 Man, that was cool. 5 00:00:05,840 --> 00:00:08,920 Yeah, oh, it's one of the top ranked in the nation. 6 00:00:08,920 --> 00:00:09,760 Yep, that's right. 7 00:00:09,760 --> 00:00:10,600 Yeah, makes sense. 8 00:00:10,600 --> 00:00:11,760 Yep, I loved it. 9 00:00:11,760 --> 00:00:14,040 I wish I had more time for Minneapolis itself. 10 00:00:14,040 --> 00:00:15,560 I just had, I had an overnight 11 00:00:15,560 --> 00:00:17,240 and I found my way into that lounge. 12 00:00:17,240 --> 00:00:20,240 I was like, I'm totally cheating by getting in here 13 00:00:20,240 --> 00:00:21,760 because it just seems so, I was like, 14 00:00:21,760 --> 00:00:23,240 oh, this is for everybody. 15 00:00:23,240 --> 00:00:24,320 Sweet. 16 00:00:24,320 --> 00:00:26,520 Yeah, well, when you come here, come in the summer. 17 00:00:26,520 --> 00:00:27,360 Yeah, it's amazing. 18 00:00:27,360 --> 00:00:28,800 Yeah, I was in the winter. 19 00:00:28,800 --> 00:00:31,480 So I'm glad it was the only one I lay over. 20 00:00:31,480 --> 00:00:33,280 But yes, definitely need to do that. 21 00:00:33,280 --> 00:00:36,800 So all right, you've got a software rainmaker 22 00:00:36,800 --> 00:00:39,200 and LinkedIn is your specialty. 23 00:00:39,200 --> 00:00:41,760 A lot of people that listen to the show 24 00:00:41,760 --> 00:00:44,120 know the value of being promoted 25 00:00:44,120 --> 00:00:46,680 and getting in front of others and lead generation 26 00:00:46,680 --> 00:00:49,640 and some of the explored automation, some haven't. 27 00:00:50,920 --> 00:00:55,920 I know how important these strategies are to do right. 28 00:00:55,920 --> 00:00:59,840 I've seen so many businesses burn themselves to death 29 00:00:59,840 --> 00:01:02,320 by doing the wrong thing with strategy. 30 00:01:02,320 --> 00:01:04,360 Creating a rocket launch, for instance, a rocket 31 00:01:04,360 --> 00:01:06,760 and you got 90% of it built and you launch. 32 00:01:06,760 --> 00:01:08,120 That kills people. 33 00:01:08,120 --> 00:01:10,800 Business owners, 96% are failing within 10 years. 34 00:01:10,800 --> 00:01:13,240 You don't have to do things that way though. 35 00:01:13,240 --> 00:01:14,080 You can switch. 36 00:01:14,080 --> 00:01:17,480 So Colin and I are gonna talk about LinkedIn strategy 37 00:01:17,480 --> 00:01:19,360 and I'm going to be an auditor 38 00:01:19,360 --> 00:01:23,440 that most LinkedIn professionals would absolutely hate. 39 00:01:23,440 --> 00:01:25,600 And he's agreed that we're gonna go ahead 40 00:01:25,600 --> 00:01:26,440 and go through this. 41 00:01:26,440 --> 00:01:28,240 So if you see us throw haymakers, 42 00:01:28,240 --> 00:01:32,120 we're doing this at the industry and at certain practices. 43 00:01:32,120 --> 00:01:34,240 And if we end up throwing haymakers at each other, 44 00:01:34,240 --> 00:01:36,480 we're both lions, meaning we're both alphas, 45 00:01:36,480 --> 00:01:39,000 we're gonna be just fine and y'all are gonna benefit 46 00:01:39,000 --> 00:01:41,400 because we've got to have clarity around marketing 47 00:01:41,400 --> 00:01:44,120 and strategy and how to build visions right. 48 00:01:44,120 --> 00:01:46,800 Otherwise we're gonna lead all of you to the same demise 49 00:01:46,800 --> 00:01:49,320 that the majority of the world constantly is headed 50 00:01:49,320 --> 00:01:52,240 towards wondering why their results aren't different 51 00:01:52,240 --> 00:01:53,280 than everybody else. 52 00:01:53,280 --> 00:01:56,160 So, but that said, I'm setting a very hard standard 53 00:01:56,160 --> 00:01:58,960 that I don't normally do on Vision Pros. 54 00:01:58,960 --> 00:02:01,400 Colin, let's dive into that first. 55 00:02:02,280 --> 00:02:05,440 Is my, is my, am I over the top? 56 00:02:05,440 --> 00:02:08,840 Is my concern for business owners something that is like, 57 00:02:08,840 --> 00:02:11,080 whoa, do you like chill out? 58 00:02:11,080 --> 00:02:13,720 And if so, why? 59 00:02:13,720 --> 00:02:17,480 I mean, what gives you the certainty that people are 60 00:02:18,360 --> 00:02:20,440 all gonna win if that's how you feel. 61 00:02:20,440 --> 00:02:22,320 And if not, again, it's a validation 62 00:02:22,320 --> 00:02:26,960 between my scary perspective and reality. 63 00:02:28,880 --> 00:02:30,280 Yeah, it's a great question. 64 00:02:31,200 --> 00:02:36,200 I think there's a shared feeling between us 65 00:02:36,440 --> 00:02:39,680 just around wanting businesses to succeed. 66 00:02:39,680 --> 00:02:44,240 That's part of my kind of life's work really 67 00:02:44,240 --> 00:02:47,000 is I wanna help as many entrepreneurs succeed as possible 68 00:02:47,000 --> 00:02:48,680 because the world needs more entrepreneurs. 69 00:02:48,680 --> 00:02:53,120 Entrepreneurship at its core is creative. 70 00:02:53,120 --> 00:02:57,640 It builds opportunity and it pushes society forward. 71 00:02:57,640 --> 00:03:00,440 And so that's something that is really near and dear 72 00:03:00,440 --> 00:03:01,280 to my heart. 73 00:03:02,400 --> 00:03:06,400 I can say being a founder, literally my entire life, 74 00:03:06,400 --> 00:03:08,160 never having had to make a resume 75 00:03:08,160 --> 00:03:10,480 and always own my own businesses, 76 00:03:10,480 --> 00:03:14,680 that sitting in that sales or marketing seat, 77 00:03:14,680 --> 00:03:16,240 when you're trying to grow a business, 78 00:03:16,240 --> 00:03:19,480 you just desperately want to grow. 79 00:03:19,480 --> 00:03:22,440 You wanna close deals, you wanna close sales, 80 00:03:22,440 --> 00:03:23,800 you wanna hit your goals. 81 00:03:25,480 --> 00:03:29,000 But I think businesses, especially on LinkedIn 82 00:03:29,000 --> 00:03:31,360 are approaching it the wrong way. 83 00:03:31,360 --> 00:03:32,920 And we can get into the details on that. 84 00:03:32,920 --> 00:03:34,720 But I wholeheartedly agree with you 85 00:03:34,720 --> 00:03:37,080 that I want businesses to succeed 86 00:03:37,080 --> 00:03:40,480 and I want them using LinkedIn the right way. 87 00:03:40,480 --> 00:03:42,920 Those of you listening in heard him say 88 00:03:42,920 --> 00:03:44,600 what you know is true. 89 00:03:44,600 --> 00:03:46,440 Or whatever, that people using LinkedIn 90 00:03:46,440 --> 00:03:47,440 are using it the wrong way. 91 00:03:47,440 --> 00:03:51,000 And almost all of you just said, but not me. 92 00:03:51,000 --> 00:03:53,560 Uh-uh, don't exclude yourself from this. 93 00:03:53,560 --> 00:03:56,080 You are likely, in all likelihood, 94 00:03:56,080 --> 00:04:00,800 99% chance doing LinkedIn wrong. 95 00:04:00,800 --> 00:04:03,280 And why is it so important to recognize? 96 00:04:03,280 --> 00:04:05,440 I'm not trying to say don't use LinkedIn. 97 00:04:05,440 --> 00:04:06,880 Please don't hear that. 98 00:04:06,880 --> 00:04:08,920 I'm trying to say take a step back. 99 00:04:08,920 --> 00:04:11,200 Talk to people who might see things a little bit differently 100 00:04:11,200 --> 00:04:14,200 who have the experience of actual success. 101 00:04:14,200 --> 00:04:15,600 I'll challenge one aspect, 102 00:04:15,600 --> 00:04:17,880 something I used to believe that Colin said, 103 00:04:17,880 --> 00:04:19,920 we need more entrepreneurs. 104 00:04:19,920 --> 00:04:22,360 I would add the color comment, 105 00:04:22,360 --> 00:04:24,840 we need more successful entrepreneurs. 106 00:04:25,640 --> 00:04:30,120 And that distinction, 96% lose within 10 years, 107 00:04:30,120 --> 00:04:32,320 4% barely survive, you wouldn't know that 108 00:04:32,320 --> 00:04:34,440 because they act like they've made it. 109 00:04:34,440 --> 00:04:37,600 But in reality, they're suffering with just as many loans. 110 00:04:37,600 --> 00:04:38,720 They're suffering with just as, 111 00:04:38,720 --> 00:04:41,000 they probably put more time into the office. 112 00:04:41,000 --> 00:04:42,960 They've got all sorts of challenges going on. 113 00:04:42,960 --> 00:04:44,600 So what's amazing though, 114 00:04:44,600 --> 00:04:47,680 is we have one of the best economies in the world 115 00:04:47,680 --> 00:04:50,800 with a success rate of less than 2%. 116 00:04:50,800 --> 00:04:52,000 That's nuts. 117 00:04:52,000 --> 00:04:53,480 Right, so if we shifted that, 118 00:04:53,480 --> 00:04:54,800 if we shifted a few formulas, 119 00:04:54,800 --> 00:04:56,080 if we got leaders to step up 120 00:04:56,080 --> 00:04:57,920 in a little bit different capacity, 121 00:04:57,920 --> 00:05:01,680 and we just took the economy to twice as many people, 122 00:05:01,680 --> 00:05:05,040 2% more winning, it would be amazing. 123 00:05:05,040 --> 00:05:06,360 What types of problems we can solve. 124 00:05:06,360 --> 00:05:09,920 So entrepreneurship is 100% an amazing solution 125 00:05:09,920 --> 00:05:13,320 for the world and we can't continue to act 126 00:05:13,320 --> 00:05:17,320 like the get rich quick stuff is the way to figure it out. 127 00:05:17,320 --> 00:05:20,160 And so Colin, thank you for being willing to address 128 00:05:20,160 --> 00:05:21,280 the challenge. 129 00:05:21,280 --> 00:05:22,720 And I think what I hope, 130 00:05:22,720 --> 00:05:24,600 those of you still remaining listening to this here 131 00:05:24,600 --> 00:05:27,840 is the hope, the reality that I'm not talking about, 132 00:05:27,840 --> 00:05:30,360 about, oh my gosh, what was us, let's stop. 133 00:05:30,360 --> 00:05:33,240 I'm saying, let's put our hope and faith 134 00:05:33,240 --> 00:05:35,360 into tremendously great strategies 135 00:05:35,360 --> 00:05:38,720 so that we stop putting ourselves in a position to fail. 136 00:05:38,720 --> 00:05:40,240 And Colin and I are gonna tackle that 137 00:05:40,240 --> 00:05:42,600 from a LinkedIn perspective today. 138 00:05:42,600 --> 00:05:45,120 So I'm gonna give one little plug-in 139 00:05:45,120 --> 00:05:47,120 for Rainmaker real quick, 140 00:05:47,120 --> 00:05:48,640 before we dive into three resources 141 00:05:48,640 --> 00:05:50,040 you recommend for visionary leaders. 142 00:05:50,040 --> 00:05:52,120 And then before we cut for the break, 143 00:05:52,120 --> 00:05:56,280 what is one of the big secrets 144 00:05:56,280 --> 00:05:59,760 that people need to be doing with LinkedIn 145 00:05:59,760 --> 00:06:00,920 in order to do it right? 146 00:06:02,000 --> 00:06:03,480 I think the biggest thing you need to do 147 00:06:03,480 --> 00:06:04,680 is change your mindset. 148 00:06:04,680 --> 00:06:07,280 So nobody wants to be sold on LinkedIn, 149 00:06:07,280 --> 00:06:10,000 but virtually everyone's willing to be educated on LinkedIn. 150 00:06:10,000 --> 00:06:14,080 If you can just allow that to take hold 151 00:06:14,080 --> 00:06:15,840 in how you approach LinkedIn, 152 00:06:15,840 --> 00:06:18,360 I think anyone can be successful. 153 00:06:18,360 --> 00:06:19,680 My goodness. 154 00:06:19,680 --> 00:06:24,240 So all we have to do is change our assets 155 00:06:24,240 --> 00:06:27,320 to where it looks like we're educating people 156 00:06:27,320 --> 00:06:30,200 and we can then succumb people into buying from us. 157 00:06:30,200 --> 00:06:31,360 Is that what you said, Colin? 158 00:06:31,360 --> 00:06:32,560 Do you mind repeating that in words 159 00:06:32,560 --> 00:06:36,760 that somebody who heard it like I just did, 160 00:06:36,760 --> 00:06:38,040 might be able to open up a little more? 161 00:06:38,040 --> 00:06:39,640 What does that mean? 162 00:06:39,640 --> 00:06:41,280 Yeah, so I mean, for me, 163 00:06:41,280 --> 00:06:46,280 when I think about you as the entrepreneur, 164 00:06:46,400 --> 00:06:49,080 you as the person that sits in the sales and marketing seat, 165 00:06:49,080 --> 00:06:52,280 you have an insane amount of knowledge in your industry 166 00:06:52,280 --> 00:06:54,000 and what your business does. 167 00:06:54,000 --> 00:06:55,800 And what I think you need to do 168 00:06:55,800 --> 00:06:58,320 is you need to figure out what are the pains 169 00:06:58,320 --> 00:07:01,160 and the barriers that your prospects are trying to overcome? 170 00:07:01,160 --> 00:07:03,040 What is it that they wanna be educated on? 171 00:07:03,040 --> 00:07:05,160 And the most important thing is, 172 00:07:05,160 --> 00:07:07,400 what is it that they want to learn from you? 173 00:07:07,400 --> 00:07:09,040 What can you teach? 174 00:07:09,040 --> 00:07:10,520 And if you're able to do that, 175 00:07:10,520 --> 00:07:13,280 I think anybody can be successful on LinkedIn. 176 00:07:13,280 --> 00:07:14,920 But how do I sell them, Colin? 177 00:07:16,320 --> 00:07:18,720 That we can get into the specifics of that, 178 00:07:18,720 --> 00:07:20,600 but first you have to build a relationship. 179 00:07:20,600 --> 00:07:23,400 First they have to see you as a trusted resource, 180 00:07:23,400 --> 00:07:24,760 someone they see as a thought leader, 181 00:07:24,760 --> 00:07:26,760 someone that they see as someone 182 00:07:26,760 --> 00:07:29,680 that they're gaining valuable knowledge from. 183 00:07:29,680 --> 00:07:32,400 Many times people buy from where they get educated. 184 00:07:32,400 --> 00:07:35,280 And that's a truth whether you're on LinkedIn or not. 185 00:07:36,200 --> 00:07:37,720 Well, I get that that's all good 186 00:07:37,720 --> 00:07:38,920 and I certainly wanna help people, 187 00:07:38,920 --> 00:07:41,520 but I really want the people to buy from me now. 188 00:07:41,520 --> 00:07:44,240 And I wanna prove that because, 189 00:07:44,240 --> 00:07:46,600 how do I justify investing in LinkedIn 190 00:07:46,600 --> 00:07:49,280 if I'm just gonna educate the whole world for free? 191 00:07:49,280 --> 00:07:51,240 Well, you use the word get rich quick, right? 192 00:07:51,240 --> 00:07:53,240 That's not how it works. 193 00:07:53,240 --> 00:07:54,280 That's not how it works. 194 00:07:54,280 --> 00:07:55,920 Isn't that correct? 195 00:07:55,920 --> 00:07:59,560 Visionaries, we love to skirt around, get rich quick 196 00:07:59,560 --> 00:08:02,880 and act like our attitudes are not a reflection 197 00:08:02,880 --> 00:08:04,920 of get rich quick, wake up. 198 00:08:04,920 --> 00:08:06,280 All of us need to wake up. 199 00:08:06,280 --> 00:08:08,480 We have to be willing to actually care 200 00:08:08,480 --> 00:08:10,280 about the education process. 201 00:08:10,280 --> 00:08:13,200 We have to be willing to help nurture people forward. 202 00:08:13,200 --> 00:08:16,000 We all go to, if you ever been to Sam's Club, 203 00:08:16,000 --> 00:08:18,160 you ever been to Costco, you walk in 204 00:08:18,160 --> 00:08:21,080 and there's that table of technology gurus or geeks 205 00:08:21,080 --> 00:08:23,280 and all that actually sell sharks right there. 206 00:08:23,280 --> 00:08:24,880 We all avoid them like the plague. 207 00:08:24,880 --> 00:08:26,120 We all try to go around them. 208 00:08:26,120 --> 00:08:28,720 Nobody wants to be sold to. 209 00:08:28,720 --> 00:08:30,880 Yet we all go through Sam's Club in Costco 210 00:08:30,880 --> 00:08:32,840 and we come out with our shopping carts full of things 211 00:08:32,840 --> 00:08:36,080 that we weren't prepared to buy in the first place. 212 00:08:36,080 --> 00:08:39,800 But we love to buy in LinkedIn. 213 00:08:39,800 --> 00:08:41,160 I'm glad for all of you by the way 214 00:08:41,160 --> 00:08:44,400 that are actually kind of destroying the LinkedIn experience 215 00:08:44,400 --> 00:08:46,720 because when they find companies like mine, 216 00:08:46,720 --> 00:08:47,760 they get really excited and they're like, 217 00:08:47,760 --> 00:08:50,320 oh my gosh, this person cares about me. 218 00:08:50,320 --> 00:08:55,160 It is a jungle of spam on LinkedIn. 219 00:08:55,160 --> 00:08:57,640 And all of that benefits those of us 220 00:08:57,640 --> 00:08:59,240 who are actually taking a step back and saying, 221 00:08:59,240 --> 00:09:03,600 hey, why don't we just care about these people? 222 00:09:03,600 --> 00:09:05,840 So Colin, thank you as a founder of a company 223 00:09:05,840 --> 00:09:10,400 who's helping people drive success on LinkedIn. 224 00:09:10,400 --> 00:09:11,920 It sounds like you've not fallen victim 225 00:09:11,920 --> 00:09:14,360 of what most of the companies that I've seen fall victim to, 226 00:09:14,360 --> 00:09:18,120 which is how do we create these nasty, 227 00:09:18,120 --> 00:09:21,040 quick conversion campaigns as fast as possible 228 00:09:21,040 --> 00:09:24,480 in order to give entrepreneurs the cocaine, 229 00:09:24,480 --> 00:09:26,920 I mean the conversions that they're so desperate for 230 00:09:26,920 --> 00:09:29,960 that only creates an unsustainable business model. 231 00:09:29,960 --> 00:09:31,840 So I just want to thank you and praise you for that 232 00:09:31,840 --> 00:09:35,360 because again, I meet a lot of founders 233 00:09:35,360 --> 00:09:39,680 that are trying to do good, but you know what? 234 00:09:39,680 --> 00:09:41,960 The pathway to hell is filled with great intentions. 235 00:09:41,960 --> 00:09:44,080 I mean, we've got to actually do the good. 236 00:09:44,080 --> 00:09:46,040 So I feel like you started off really strong with that. 237 00:09:46,040 --> 00:09:48,240 What are three resources, Colin, 238 00:09:48,240 --> 00:09:52,760 that have opened your mindset to looking at the world 239 00:09:52,760 --> 00:09:54,840 in terms of like, let's actually help people 240 00:09:54,840 --> 00:09:58,160 and have helped you become a great, 241 00:09:58,160 --> 00:10:00,200 an even better visionary and leader. 242 00:10:00,200 --> 00:10:01,960 Yeah, no, that's a great question. 243 00:10:03,000 --> 00:10:06,240 So I love the book, The Go-Giver. 244 00:10:06,240 --> 00:10:10,080 It's all about giving, it's all about helping 245 00:10:10,080 --> 00:10:14,720 and it's done in a story format that makes it very relatable 246 00:10:14,720 --> 00:10:19,440 and you see the benefit through the story 247 00:10:19,440 --> 00:10:22,440 of how that Go-Giver attitude really benefits 248 00:10:22,440 --> 00:10:25,360 this salesperson. 249 00:10:25,360 --> 00:10:26,200 Huge. 250 00:10:26,200 --> 00:10:28,840 The second one is ladders of wealth creation 251 00:10:30,080 --> 00:10:32,320 and that's all about entrepreneurs 252 00:10:32,320 --> 00:10:34,560 looking at their business across these four ladders. 253 00:10:34,560 --> 00:10:36,760 The first ladder is working for someone else. 254 00:10:36,760 --> 00:10:39,440 The second ladder is a service-based business. 255 00:10:39,440 --> 00:10:41,880 The third ladder is productized services 256 00:10:41,880 --> 00:10:44,520 and the fourth ladder is actual products 257 00:10:44,520 --> 00:10:46,840 and there's multiple rungs on each ladder 258 00:10:46,840 --> 00:10:51,840 and really the whole premise of this article, 259 00:10:53,040 --> 00:10:54,960 which was written by, I believe, Nathan Berry, 260 00:10:54,960 --> 00:10:57,560 the founder of Convert Click back in like 2019. 261 00:10:57,560 --> 00:11:00,520 So if you just Google ladders of wealth creation, 262 00:11:00,520 --> 00:11:02,960 but what it does is it's really just helping you 263 00:11:02,960 --> 00:11:07,720 as the entrepreneur understand how to move across ladders 264 00:11:07,720 --> 00:11:09,400 and how to move up the rungs 265 00:11:09,400 --> 00:11:12,760 and each ladder and each rung is more difficult to get to 266 00:11:12,760 --> 00:11:17,200 but they're also more profitable 267 00:11:17,200 --> 00:11:18,560 and more scalable businesses 268 00:11:18,560 --> 00:11:20,520 as you move across the ladders and up the rungs. 269 00:11:20,520 --> 00:11:21,360 So I really. 270 00:11:21,360 --> 00:11:22,600 I need that article. 271 00:11:22,600 --> 00:11:23,880 I've never heard of that and I love it. 272 00:11:23,880 --> 00:11:25,040 Keep going, sorry. 273 00:11:25,040 --> 00:11:26,760 Yep, it's fantastic. 274 00:11:26,760 --> 00:11:31,440 So the fourth ladder at the top rung are businesses 275 00:11:31,440 --> 00:11:34,880 like eBay, Facebook, Amazon. 276 00:11:34,880 --> 00:11:37,600 So the difficulty and success rate 277 00:11:37,600 --> 00:11:40,560 of getting something like that is very small, 278 00:11:40,560 --> 00:11:43,440 but if you can achieve it, 279 00:11:43,440 --> 00:11:47,200 it's massive growth and insane profitability. 280 00:11:47,200 --> 00:11:51,400 But for most of us, we're gonna be lower on the rungs, 281 00:11:51,400 --> 00:11:53,400 but we can still reach that fourth ladder 282 00:11:53,400 --> 00:11:54,720 if that's where we wanna get to. 283 00:11:54,720 --> 00:11:56,360 And some people are perfectly fine 284 00:11:56,360 --> 00:11:59,160 on those specific ladders, but for. 285 00:11:59,160 --> 00:12:00,240 Here's what's neat. 286 00:12:00,240 --> 00:12:01,520 It's actually not harder. 287 00:12:01,520 --> 00:12:03,360 I disagree with that concept. 288 00:12:03,360 --> 00:12:04,960 It's not harder. 289 00:12:04,960 --> 00:12:08,160 And it goes back to that principle of 10x is easier 290 00:12:08,160 --> 00:12:09,840 than 2x. 291 00:12:09,840 --> 00:12:12,240 It is almost impossible, for instance, 292 00:12:12,240 --> 00:12:14,960 to control a drop of water. 293 00:12:14,960 --> 00:12:16,920 It is very, very hard. 294 00:12:16,920 --> 00:12:17,960 That's physics. 295 00:12:17,960 --> 00:12:21,440 Physics relates like parallels perfectly with great business. 296 00:12:21,440 --> 00:12:24,400 Great businesses should parallel what they do with physics 297 00:12:24,400 --> 00:12:25,280 if they want it to win. 298 00:12:25,280 --> 00:12:27,440 So I can have a very hard time trying to get 299 00:12:27,440 --> 00:12:29,840 that stupid water drop out in my eye, right? 300 00:12:29,840 --> 00:12:32,520 Yet I can take a cup full of water 301 00:12:32,520 --> 00:12:35,320 and transfer it into another cup easily, right? 302 00:12:35,320 --> 00:12:37,360 And back and forth between the two cups. 303 00:12:37,360 --> 00:12:40,600 So the question is, what are we doing 304 00:12:40,600 --> 00:12:42,440 to try to control the water? 305 00:12:42,440 --> 00:12:43,760 Right? 306 00:12:43,760 --> 00:12:45,720 We can make it hard, 307 00:12:45,720 --> 00:12:48,280 but I fully believe 10x is far easier 308 00:12:48,280 --> 00:12:50,680 than the 2x processes that are out there. 309 00:12:50,680 --> 00:12:53,760 And so, but it does take changing our mindset 310 00:12:53,760 --> 00:12:54,600 in order to see that. 311 00:12:54,600 --> 00:12:55,600 So thank you for the article, 312 00:12:55,600 --> 00:12:56,560 because that's one of those things 313 00:12:56,560 --> 00:12:59,040 that I've probably reinvented the wheel. 314 00:13:00,240 --> 00:13:01,680 When if I just had that article, 315 00:13:01,680 --> 00:13:04,160 I wouldn't have had to figure out the long way 316 00:13:04,160 --> 00:13:05,880 how to go towards that. 317 00:13:05,880 --> 00:13:07,560 So that's fantastic. 318 00:13:07,560 --> 00:13:08,400 What's the third one? 319 00:13:08,400 --> 00:13:09,240 I didn't mean to interrupt, 320 00:13:09,240 --> 00:13:10,080 I just got excited. 321 00:13:10,080 --> 00:13:14,560 The third one is, you know, more just around, 322 00:13:15,920 --> 00:13:19,520 you know, it's a big book, Atlas Shrugged. 323 00:13:19,520 --> 00:13:21,200 It's just a fantastic book. 324 00:13:21,200 --> 00:13:24,960 And I think it helps you as a entrepreneur, 325 00:13:26,000 --> 00:13:29,520 you know, kind of see the demons that are possible 326 00:13:29,520 --> 00:13:32,200 in society be able to, you know, 327 00:13:32,200 --> 00:13:35,320 identify those through, you know, a story format again. 328 00:13:35,320 --> 00:13:39,160 And, you know, just be aware of what it is 329 00:13:39,160 --> 00:13:42,960 to be an entrepreneur and to live in a culture 330 00:13:42,960 --> 00:13:45,120 and, you know, what all the different manifestations 331 00:13:45,120 --> 00:13:46,640 of that look like. 332 00:13:46,640 --> 00:13:47,480 That's awesome. 333 00:13:47,480 --> 00:13:50,440 So from Colin Herdman to one of the greatest 334 00:13:50,440 --> 00:13:53,040 SaaS coaches out there, Dan Martell, 335 00:13:53,040 --> 00:13:55,600 to all sorts of other, just look up and see 336 00:13:55,600 --> 00:13:56,800 who talks about mindset. 337 00:13:56,800 --> 00:13:59,440 Almost every successful person in this world, 338 00:13:59,440 --> 00:14:03,600 when it comes to strategy, first talks about mindset 339 00:14:03,600 --> 00:14:05,520 and the value and the importance of mindset, 340 00:14:05,520 --> 00:14:07,400 as you're getting ready to build whatever how 341 00:14:07,400 --> 00:14:09,880 or what you want, I couldn't agree more. 342 00:14:09,880 --> 00:14:11,720 You've got to work on the mindset 343 00:14:11,720 --> 00:14:14,040 and how you're perceiving things in order to benefit 344 00:14:14,040 --> 00:14:16,680 from the instruments that you're trying to use 345 00:14:16,680 --> 00:14:17,520 to scale your growth. 346 00:14:17,520 --> 00:14:19,440 We'll come right back, we'll dive in further. 347 00:14:19,440 --> 00:14:21,080 We will dive into some tactical as well 348 00:14:21,080 --> 00:14:22,800 in terms of LinkedIn strategy 349 00:14:22,800 --> 00:14:25,480 and we'll hopefully inspire you in the process 350 00:14:25,480 --> 00:14:27,120 of building out your own visions. 351 00:14:27,120 --> 00:14:30,360 All right, welcome in to Vision Pros Live. 352 00:14:30,360 --> 00:14:32,400 With Jackson Callum, I'm your show host. 353 00:14:32,400 --> 00:14:35,080 We will be doing interviews for visionary entrepreneurs 354 00:14:35,080 --> 00:14:37,040 and guest leaders who are building 355 00:14:37,040 --> 00:14:38,560 fantastic visions out there. 356 00:14:48,960 --> 00:14:50,640 What's up everybody, welcome in to another episode 357 00:14:50,640 --> 00:14:51,600 of Vision Pros Live. 358 00:14:51,600 --> 00:14:52,960 I'm your show host Jackson Callum, 359 00:14:52,960 --> 00:14:55,640 founder and CEO of First Class Business. 360 00:14:55,640 --> 00:14:59,280 And I'm super excited to have Colin Herdman on today. 361 00:14:59,280 --> 00:15:03,560 This brings me to an announcement that only my team knows 362 00:15:03,560 --> 00:15:05,240 about, I announced it on another podcast, 363 00:15:05,240 --> 00:15:07,480 but that doesn't come out for a couple of months. 364 00:15:07,480 --> 00:15:11,880 We are launching a brand new show to Vision Pros Live. 365 00:15:11,880 --> 00:15:14,280 It's going to be called Be Your Best. 366 00:15:14,280 --> 00:15:16,760 The Be Your Best show is going to be an environment 367 00:15:16,760 --> 00:15:20,280 where I can hit really, really hard with my questions. 368 00:15:20,280 --> 00:15:21,720 And that's where I get most excited 369 00:15:21,720 --> 00:15:24,080 because that's where most of the growth is going to come from. 370 00:15:24,080 --> 00:15:27,920 Colin has gotten to see that I will not pull punches 371 00:15:27,920 --> 00:15:29,360 in this interview with him. 372 00:15:29,360 --> 00:15:32,080 And that's a big reason why I'm launching the next level. 373 00:15:32,080 --> 00:15:35,640 This program, Vision Pros is designed to be able to inspire 374 00:15:35,640 --> 00:15:37,920 and help people come and safely share their visions 375 00:15:37,920 --> 00:15:38,840 of the world. 376 00:15:38,840 --> 00:15:40,800 And even if they're not quite there yet, 377 00:15:40,800 --> 00:15:43,600 be able to do so without the scrutiny 378 00:15:43,600 --> 00:15:45,880 of super difficult questions. 379 00:15:45,880 --> 00:15:48,400 It's meant to nurture people towards accepting 380 00:15:48,400 --> 00:15:50,680 and embracing their opportunity to be visionaries. 381 00:15:51,680 --> 00:15:55,280 The Be Your Best show podcast will be all about 382 00:15:55,280 --> 00:15:58,120 exploring things at a hyper-vigilant level. 383 00:15:58,120 --> 00:16:00,560 And I am only going to want the best of the best. 384 00:16:00,560 --> 00:16:03,320 Entrepreneurs on there, the ones who can take the heat 385 00:16:03,320 --> 00:16:05,640 of difficult questions at another level. 386 00:16:05,640 --> 00:16:08,360 So I want to honor Colin and point out that I'm seeing a man 387 00:16:08,360 --> 00:16:10,600 who's able and willing to do that. 388 00:16:10,600 --> 00:16:12,960 And that is what to me, 389 00:16:12,960 --> 00:16:17,960 the world of entrepreneurship needs is marketers, leaders, 390 00:16:18,120 --> 00:16:22,680 people in growth, talking about the hard truths, 391 00:16:22,680 --> 00:16:24,320 the things that it really takes 392 00:16:24,320 --> 00:16:25,560 in order to build strong. 393 00:16:25,560 --> 00:16:27,520 So I need to spend more time on that. 394 00:16:27,520 --> 00:16:28,800 I'm excited for you guys to check it out. 395 00:16:28,800 --> 00:16:33,360 We just bought the domain, The Be Your Best show.com. 396 00:16:33,360 --> 00:16:35,280 And I look forward to seeing your support. 397 00:16:35,280 --> 00:16:37,160 In addition, real quick, before I bring Colin back on, 398 00:16:37,160 --> 00:16:40,240 a couple of other resources we're hot on and big into. 399 00:16:40,240 --> 00:16:42,960 We've got hardtokill.org with Dave Morrow. 400 00:16:42,960 --> 00:16:45,800 He's helping 100,000 veterans lose 2 million pounds 401 00:16:45,800 --> 00:16:46,640 collectively. 402 00:16:46,640 --> 00:16:51,000 He's opened Hard to Kill to the civilian community as well. 403 00:16:51,000 --> 00:16:53,360 And it has helped me get back on track with my health. 404 00:16:53,360 --> 00:16:56,360 I've been successfully avoiding workout people 405 00:16:56,360 --> 00:16:59,120 and personal trainers and getting around all of their wisdom 406 00:16:59,120 --> 00:17:01,720 to try to get me to be healthy for a very long time. 407 00:17:01,720 --> 00:17:03,200 I don't know how he did it. 408 00:17:03,200 --> 00:17:07,280 All I know is Dave's energy and his leadership and his love 409 00:17:07,280 --> 00:17:09,680 allowed me to start working out again 410 00:17:09,680 --> 00:17:11,800 and start really taking care of my health. 411 00:17:11,800 --> 00:17:15,000 And I've been able to achieve certain personal milestones 412 00:17:15,000 --> 00:17:17,120 that I literally thought would never be possible 413 00:17:17,120 --> 00:17:18,160 after my back surgery. 414 00:17:18,160 --> 00:17:20,840 So you might want to take a look and see what Dave is up to 415 00:17:20,840 --> 00:17:23,640 with the Hard to Kill podcast and community. 416 00:17:23,640 --> 00:17:25,960 And in addition, we've got opportunities 417 00:17:25,960 --> 00:17:27,400 for work for Latinos. 418 00:17:27,400 --> 00:17:30,000 That's Oprodena y Settarajo para Latinos. 419 00:17:30,000 --> 00:17:31,480 This program is homegrown. 420 00:17:31,480 --> 00:17:33,840 We've also got the Indian version of this. 421 00:17:33,840 --> 00:17:36,000 And we've got the Filipino version of this already 422 00:17:36,000 --> 00:17:37,040 established. 423 00:17:37,040 --> 00:17:40,560 What we're doing is, yes, we are providing virtual assistance 424 00:17:40,560 --> 00:17:44,240 or VA's and digital ambassadors, as we call them, 425 00:17:44,240 --> 00:17:45,360 to the marketplace. 426 00:17:45,360 --> 00:17:47,080 And we're giving them free training 427 00:17:47,080 --> 00:17:49,360 so they can learn how to get in that market. 428 00:17:49,360 --> 00:17:52,040 Keep in mind, my friends, the people who aren't listening 429 00:17:52,040 --> 00:17:53,560 to this, the people that we're fighting for this, 430 00:17:53,560 --> 00:17:55,920 they're people who don't even know LinkedIn exists. 431 00:17:55,920 --> 00:17:58,840 These are individuals who don't know about Rich Dad, Portad. 432 00:17:58,840 --> 00:18:00,560 They've never heard of Think and Go Rich. 433 00:18:00,560 --> 00:18:02,560 They haven't been given an opportunity. 434 00:18:02,560 --> 00:18:04,560 We're bridging the economic gap between North America, 435 00:18:04,560 --> 00:18:05,640 South America, and the rest of the world. 436 00:18:05,640 --> 00:18:06,560 That's what I stand for. 437 00:18:06,560 --> 00:18:08,280 That's what I want to bring to fruition. 438 00:18:08,280 --> 00:18:10,920 They've got their own podcast now as well. 439 00:18:10,920 --> 00:18:12,360 So if you know of a Latino leader 440 00:18:12,360 --> 00:18:14,080 or you're a Latino leader yourself, 441 00:18:14,080 --> 00:18:15,360 please apply to be on that show. 442 00:18:15,360 --> 00:18:17,760 We get a whole world of people to inspire. 443 00:18:17,760 --> 00:18:18,840 We'd love to have you on there. 444 00:18:18,840 --> 00:18:20,160 We just hosted Keke Anglaise, 445 00:18:20,160 --> 00:18:23,480 900,000 subscribers on YouTube on that show. 446 00:18:23,480 --> 00:18:25,080 They're taking off like a rocket ship 447 00:18:25,080 --> 00:18:27,280 because of how great they are at what they do. 448 00:18:27,280 --> 00:18:28,560 I will end on this. 449 00:18:28,560 --> 00:18:31,040 I am so sick of seeing VA relationships. 450 00:18:31,040 --> 00:18:32,160 What is that? 451 00:18:32,160 --> 00:18:34,480 I am sick of seeing virtual abuse. 452 00:18:34,480 --> 00:18:36,280 We need to take care of the people 453 00:18:36,280 --> 00:18:37,440 who help us build our brands. 454 00:18:37,440 --> 00:18:39,680 We have a responsibility to do that as leaders. 455 00:18:39,680 --> 00:18:41,120 And the beautiful thing is, 456 00:18:41,120 --> 00:18:43,200 when you shift your mind mentality regarding that, 457 00:18:43,200 --> 00:18:44,560 and you really start to pay attention 458 00:18:44,560 --> 00:18:47,040 to what the people who are working with you need 459 00:18:47,040 --> 00:18:48,440 and want and desire, 460 00:18:48,440 --> 00:18:52,120 they will produce excellent results for your brands as well. 461 00:18:52,120 --> 00:18:53,360 Then there's the water project. 462 00:18:53,360 --> 00:18:55,640 The water project is not something of ours. 463 00:18:55,640 --> 00:18:57,960 It is something that we do support though. 464 00:18:57,960 --> 00:19:00,000 I've never been thirsty in my life. 465 00:19:00,000 --> 00:19:00,880 Like not truly. 466 00:19:00,880 --> 00:19:02,200 Never had a look for water. 467 00:19:02,200 --> 00:19:03,680 I've always had it available. 468 00:19:03,680 --> 00:19:06,360 So when I saw what the water project was up to, 469 00:19:06,360 --> 00:19:09,280 it did take a concerted effort to realize, you know what? 470 00:19:09,280 --> 00:19:11,760 This may be a bigger problem than I've ever thought about. 471 00:19:11,760 --> 00:19:12,960 There's millions of people 472 00:19:12,960 --> 00:19:15,040 who don't have access to clean drinking water. 473 00:19:15,040 --> 00:19:17,520 And rather than sit back and cry about it, 474 00:19:17,520 --> 00:19:20,760 my question, my invitation to you 475 00:19:20,760 --> 00:19:22,480 is maybe do something about it. 476 00:19:22,480 --> 00:19:23,360 Maybe help out. 477 00:19:23,360 --> 00:19:25,080 You never know how many people you'll be able to help. 478 00:19:25,080 --> 00:19:27,680 And if you don't have the financial capacity to help, 479 00:19:27,680 --> 00:19:28,920 then share this with a friend. 480 00:19:28,920 --> 00:19:31,000 Talk about it over dinner with somebody. 481 00:19:31,000 --> 00:19:33,040 Give people the chance to help build 482 00:19:33,040 --> 00:19:35,000 one of these sandams or borehole wells. 483 00:19:35,000 --> 00:19:37,800 I love the transparency the water project provides. 484 00:19:37,800 --> 00:19:39,600 And I love seeing this picture of these kids 485 00:19:39,600 --> 00:19:43,080 because these kids celebrate water more enthusiastically 486 00:19:43,080 --> 00:19:45,280 than my kids even celebrate Christmas day. 487 00:19:45,280 --> 00:19:47,440 And that's what we have the opportunity to give back. 488 00:19:47,440 --> 00:19:48,360 And accomplish together. 489 00:19:48,360 --> 00:19:51,160 So if you have another cause you'd rather see supported, 490 00:19:51,160 --> 00:19:52,680 please drop that in the comments as well. 491 00:19:52,680 --> 00:19:54,560 Because I'm always looking for new opportunities, 492 00:19:54,560 --> 00:19:56,600 new things to talk about, new ways to bless the world. 493 00:19:56,600 --> 00:19:57,880 We've got 8 billion people to help. 494 00:19:57,880 --> 00:20:01,160 So right now we're going to get back to helping each one of you 495 00:20:01,160 --> 00:20:03,800 with Colin Herdman's vision of how to help with LinkedIn 496 00:20:03,800 --> 00:20:05,800 strategy and how he's showing up in the world as a leader. 497 00:20:05,800 --> 00:20:08,720 Colin, thanks for joining us on Vision Pro's Life. 498 00:20:08,720 --> 00:20:09,640 Thanks again, Jackson. 499 00:20:09,640 --> 00:20:10,480 Really appreciate it. 500 00:20:10,480 --> 00:20:14,960 And yeah, kudos on the water project, phenomenal organization. 501 00:20:14,960 --> 00:20:16,120 100% man. 502 00:20:16,120 --> 00:20:16,560 Absolutely. 503 00:20:16,560 --> 00:20:20,480 Thanks for drawing a little bit of extra buzz to it with that. 504 00:20:20,480 --> 00:20:24,640 So diving in, I think it's easy for leaders like myself 505 00:20:24,640 --> 00:20:28,320 to assume that if you work with LinkedIn, well, then 506 00:20:28,320 --> 00:20:31,680 everybody on LinkedIn is your target market or who you help. 507 00:20:31,680 --> 00:20:34,440 But there's all sorts of people on LinkedIn. 508 00:20:34,440 --> 00:20:37,200 Who is it that you're well-prepared to serve Colin? 509 00:20:37,200 --> 00:20:39,080 And how is it that you help them? 510 00:20:39,080 --> 00:20:41,320 What's your vision for their lives? 511 00:20:41,320 --> 00:20:42,160 Yeah. 512 00:20:42,160 --> 00:20:45,960 So with Rainmaker, I'm really focused on helping out 513 00:20:45,960 --> 00:20:48,200 anyone that sits in a sales and marketing seat. 514 00:20:48,200 --> 00:20:50,920 And really what I want for them is 515 00:20:50,920 --> 00:20:56,160 to feel confident in using LinkedIn. 516 00:20:56,160 --> 00:20:59,320 Also feel confident in the ways that we're approaching it, 517 00:20:59,320 --> 00:21:02,080 again, through authenticity and education. 518 00:21:02,080 --> 00:21:05,120 And that the way that we're doing it 519 00:21:05,120 --> 00:21:07,960 is not only helping them save time, 520 00:21:07,960 --> 00:21:11,640 but that they're also able to start generating real 521 00:21:11,640 --> 00:21:15,280 conversations that they're, for most B2Bs, 522 00:21:15,280 --> 00:21:17,880 getting booked meetings is the lifeblood of your business. 523 00:21:17,880 --> 00:21:21,160 People aren't going to buy from you until they talk to you 524 00:21:21,160 --> 00:21:23,560 or until they talk to a sales rep. 525 00:21:23,560 --> 00:21:26,360 And so using LinkedIn in a way that 526 00:21:26,360 --> 00:21:29,800 is adding to the LinkedIn ecosystem through education, 527 00:21:29,800 --> 00:21:33,360 but then on the back end is allowing my clients 528 00:21:33,360 --> 00:21:35,760 to close deals with people that they've 529 00:21:35,760 --> 00:21:37,080 built relationships with. 530 00:21:37,080 --> 00:21:38,320 That's what I want. 531 00:21:38,320 --> 00:21:39,040 That's my vision. 532 00:21:39,040 --> 00:21:41,320 And I want to see these companies succeed. 533 00:21:41,320 --> 00:21:42,440 That's awesome. 534 00:21:42,440 --> 00:21:44,520 You've talked about it as one brand. 535 00:21:44,520 --> 00:21:46,240 I believe you have multiple brands. 536 00:21:46,240 --> 00:21:47,160 You mind shedding light? 537 00:21:47,160 --> 00:21:48,560 And what else you do? 538 00:21:48,560 --> 00:21:53,760 Yeah, so back in 2007, I started Monkey Island Ventures, 539 00:21:53,760 --> 00:21:56,560 which is a holding company that I started 540 00:21:56,560 --> 00:21:57,680 with two buddies of mine. 541 00:21:57,680 --> 00:22:00,280 We've all known each other since we were about five years old. 542 00:22:00,280 --> 00:22:03,240 And Monkey Island's named after a park we used to play at 543 00:22:03,240 --> 00:22:04,840 when we were kids. 544 00:22:04,840 --> 00:22:09,200 And we've developed a bunch of different SaaS products 545 00:22:09,200 --> 00:22:12,280 over the years, many of which failed. 546 00:22:12,280 --> 00:22:16,280 We have a digital marketing company and a software development 547 00:22:16,280 --> 00:22:18,840 company employ about 40 people between those two, 548 00:22:18,840 --> 00:22:21,400 and then also have Rainmaker. 549 00:22:21,400 --> 00:22:26,920 But I think for us, I can't recommend 550 00:22:26,920 --> 00:22:29,120 enough going into business with people 551 00:22:29,120 --> 00:22:32,960 that you innately trust and really love. 552 00:22:32,960 --> 00:22:36,800 And I feel so lucky to have them as my business partners 553 00:22:36,800 --> 00:22:39,840 and really establish the core values from day one 554 00:22:39,840 --> 00:22:44,840 around freedom, finance, friendship, family, and fun. 555 00:22:44,840 --> 00:22:49,440 Those are our five Fs, and we've lived by those every day 556 00:22:49,440 --> 00:22:52,880 since we started together in 2007. 557 00:22:52,880 --> 00:22:55,360 Do you mind gifting me those five Fs again? 558 00:22:55,360 --> 00:22:56,040 I like them. 559 00:22:56,040 --> 00:22:57,040 Yeah, yeah. 560 00:22:57,040 --> 00:23:04,760 Freedom, finance, family, friendship, and fun. 561 00:23:04,760 --> 00:23:09,600 Yep, I am definitely adopting this friendship and fun. 562 00:23:09,600 --> 00:23:14,400 It parallel really, really well with our core values. 563 00:23:14,400 --> 00:23:18,360 And we don't have the F thing down, by the way. 564 00:23:18,360 --> 00:23:22,600 Love, patience, persistence, consistency, and reliability. 565 00:23:22,600 --> 00:23:24,160 Love's a cheat code, in my opinion. 566 00:23:24,160 --> 00:23:26,640 It kind of encompasses everything. 567 00:23:26,640 --> 00:23:31,040 But that is the point, right, is to empower the freedom, 568 00:23:31,040 --> 00:23:33,960 empower the financial strength that we can have, 569 00:23:33,960 --> 00:23:36,720 empower the family time, empower the friendships, 570 00:23:36,720 --> 00:23:37,800 and enjoy it, right? 571 00:23:37,800 --> 00:23:40,960 To be able to have fun with it. 572 00:23:40,960 --> 00:23:43,640 So I really, really like that. 573 00:23:43,640 --> 00:23:47,120 It's also interesting, right, how as you play the game 574 00:23:47,120 --> 00:23:49,200 of entrepreneurship, right, and you 575 00:23:49,200 --> 00:23:50,800 seem like a pretty balanced dude. 576 00:23:50,800 --> 00:23:53,160 I'm sure you have your days where you work really hard, too. 577 00:23:53,160 --> 00:23:54,920 There's seasons for everything. 578 00:23:54,920 --> 00:24:00,480 But it's amazing how one life's designed to be hard. 579 00:24:00,480 --> 00:24:01,560 I'm not going to escape that. 580 00:24:01,560 --> 00:24:03,520 I don't want to paint anything rosy for people out there. 581 00:24:03,520 --> 00:24:05,040 They get enough of that online. 582 00:24:05,040 --> 00:24:09,440 But once you start cracking certain business codes, 583 00:24:09,440 --> 00:24:12,600 you begin to see the parallels right of how they overlap. 584 00:24:12,600 --> 00:24:15,360 And so you've cracked a code way early, way younger 585 00:24:15,360 --> 00:24:19,720 than most of us, of you had a couple of core friends that 586 00:24:19,720 --> 00:24:22,040 created a healthy and safe space for you guys 587 00:24:22,040 --> 00:24:24,640 to be able to build something awesome. 588 00:24:24,640 --> 00:24:25,720 We can find that later. 589 00:24:25,720 --> 00:24:29,040 If you don't have that right now, start to seek and find that. 590 00:24:29,040 --> 00:24:31,360 That's easier said than done. 591 00:24:31,360 --> 00:24:33,760 But it's still worth doing, even if it's hard. 592 00:24:33,760 --> 00:24:37,000 So I'm going to stay by your principle on that, too. 593 00:24:37,000 --> 00:24:41,440 I have a feeling that your venture with Rainmaker 594 00:24:41,440 --> 00:24:45,160 is also simultaneously the byproduct 595 00:24:45,160 --> 00:24:47,640 of creating such a great product that helps 596 00:24:47,640 --> 00:24:49,680 sales and marketing people is that people 597 00:24:49,680 --> 00:24:52,360 are becoming to get more qualified to take 598 00:24:52,360 --> 00:24:54,880 interest in Monkey Island Ventures. 599 00:24:54,880 --> 00:24:56,640 Am I wrong about that? 600 00:24:56,640 --> 00:24:58,360 Yeah, no, that's right. 601 00:24:58,360 --> 00:25:02,640 I mean, I think to some degree, Monkey Island Ventures 602 00:25:02,640 --> 00:25:05,120 is a hidden entity. 603 00:25:05,120 --> 00:25:07,000 We're not out there promoting that. 604 00:25:07,000 --> 00:25:10,520 But when I'm talking to clients and prospects 605 00:25:10,520 --> 00:25:13,760 and they learn more about me and what we're working on, 606 00:25:13,760 --> 00:25:14,760 yeah, just like you did. 607 00:25:14,760 --> 00:25:16,720 Your face lights up when you hear the story. 608 00:25:16,720 --> 00:25:17,680 It's wonderful. 609 00:25:17,680 --> 00:25:20,840 And it's something that my first business, 610 00:25:20,840 --> 00:25:22,360 I was more of a solopreneur. 611 00:25:22,360 --> 00:25:24,880 I had employees and all that, but I was kind of riding 612 00:25:24,880 --> 00:25:26,360 the highs and lows by myself. 613 00:25:26,360 --> 00:25:29,560 And when I went into business with these two, 614 00:25:29,560 --> 00:25:31,280 being able to ride the highs and lows with people 615 00:25:31,280 --> 00:25:34,400 that you can share that with is something 616 00:25:34,400 --> 00:25:37,840 that I would recommend for every entrepreneur. 617 00:25:37,840 --> 00:25:40,920 That's the way that I really enjoy living my entrepreneurial 618 00:25:40,920 --> 00:25:41,760 life. 619 00:25:41,760 --> 00:25:42,240 I love it. 620 00:25:42,240 --> 00:25:45,920 And I'm going to hit a strike accord with some people 621 00:25:45,920 --> 00:25:47,680 listening in on this. 622 00:25:47,680 --> 00:25:50,760 I hate the way we use the term solopreneur in the world 623 00:25:50,760 --> 00:25:52,360 because it's a lie. 624 00:25:52,360 --> 00:25:54,000 Solo means alone, period. 625 00:25:54,000 --> 00:25:54,680 Done. 626 00:25:54,680 --> 00:25:57,160 And I think what happens is a lot of people, 627 00:25:57,160 --> 00:26:00,760 a lot of good-meaning people who won't twist the truth on that 628 00:26:00,760 --> 00:26:01,360 and you didn't. 629 00:26:01,360 --> 00:26:02,000 You exposed. 630 00:26:02,000 --> 00:26:03,640 You had people that were there, but you 631 00:26:03,640 --> 00:26:05,680 were living a solopreneur-esque. 632 00:26:05,680 --> 00:26:08,160 We've learned to justify that word. 633 00:26:08,160 --> 00:26:12,240 But what it does, it leaves all of the true solopreneurs 634 00:26:12,240 --> 00:26:13,840 in the dark of, well, wait a second. 635 00:26:13,840 --> 00:26:16,600 They said they were alone, so I should be able to do it alone. 636 00:26:16,600 --> 00:26:19,120 And reality, the ones who I've ever 637 00:26:19,120 --> 00:26:22,000 seen succeed with the solopreneur title, 638 00:26:22,000 --> 00:26:25,120 they are very good at stepping on the heads, the shoulders, 639 00:26:25,120 --> 00:26:27,800 and the hearts of everybody that has helped get them 640 00:26:27,800 --> 00:26:31,000 to where they are, or they're just flat out lying. 641 00:26:31,000 --> 00:26:32,480 And they've got lots of followers, 642 00:26:32,480 --> 00:26:33,640 but no depth of business. 643 00:26:33,640 --> 00:26:36,760 So those of you listening in, if you gravitate 644 00:26:36,760 --> 00:26:38,960 towards hanging onto that solopreneur title, 645 00:26:38,960 --> 00:26:40,240 God bless you. 646 00:26:40,240 --> 00:26:41,360 Good luck. 647 00:26:41,360 --> 00:26:44,760 But you're deceiving the rest of the people, 648 00:26:44,760 --> 00:26:47,880 the young guns out there, who think they can then do it alone. 649 00:26:47,880 --> 00:26:54,000 I have never seen a solopreneur be successful, 650 00:26:54,000 --> 00:26:57,400 to truly have success when I've dug in behind the scenes. 651 00:26:57,400 --> 00:26:59,680 And I couldn't do it, to put it in college words, 652 00:26:59,680 --> 00:27:01,840 like I could not do it. 653 00:27:01,840 --> 00:27:03,640 I had to find team members. 654 00:27:03,640 --> 00:27:07,920 I had to find humility and work with others in order to build. 655 00:27:07,920 --> 00:27:10,440 And so I do love too, you've revealed something 656 00:27:10,440 --> 00:27:12,200 huge for the audience. 657 00:27:12,200 --> 00:27:17,720 The byproduct of Rainmaker Building and Monkey Event, 658 00:27:17,720 --> 00:27:19,600 Monkey Island Ventures kind of come in, 659 00:27:19,600 --> 00:27:22,600 that wasn't the plan or the idea. 660 00:27:22,600 --> 00:27:27,600 It just is the consequence of having created greatness 661 00:27:27,600 --> 00:27:30,920 and having those two greatness have a synergy. 662 00:27:30,920 --> 00:27:32,520 I'm a little bit more pointed with that, 663 00:27:32,520 --> 00:27:34,040 was first class business. 664 00:27:34,040 --> 00:27:36,440 It's on the show, almost nobody sees it. 665 00:27:36,440 --> 00:27:37,080 That's OK. 666 00:27:37,080 --> 00:27:38,320 We don't need them to see it. 667 00:27:38,320 --> 00:27:40,000 Even the guests will be like, wait, 668 00:27:40,000 --> 00:27:41,760 so what's this first class business thing? 669 00:27:41,760 --> 00:27:43,440 And I'm like, oh my gosh. 670 00:27:43,440 --> 00:27:45,120 I'm like, you didn't do any research. 671 00:27:45,120 --> 00:27:46,280 That's all right. 672 00:27:46,280 --> 00:27:51,440 But it's what happened when opportunities and first class 673 00:27:51,440 --> 00:27:54,920 business and passion pro and vision pros. 674 00:27:54,920 --> 00:27:58,080 I mean, I thought I was going delusional for a little bit. 675 00:27:58,080 --> 00:27:59,520 My mom said it too. 676 00:27:59,520 --> 00:28:00,240 Love you, mom. 677 00:28:00,240 --> 00:28:01,080 I'm so mad I said that. 678 00:28:01,080 --> 00:28:03,320 But she called me out a couple of years ago 679 00:28:03,320 --> 00:28:04,880 and she's like, you're delusional. 680 00:28:04,880 --> 00:28:07,000 And so I immediately, I could finally 681 00:28:07,000 --> 00:28:07,840 start out of the things. 682 00:28:07,840 --> 00:28:09,480 I was like, maybe I am. 683 00:28:09,480 --> 00:28:10,640 And maybe this is crazy. 684 00:28:10,640 --> 00:28:13,640 And it wasn't until January of 2023 685 00:28:13,640 --> 00:28:17,240 when my team made a final move with some of our assets 686 00:28:17,240 --> 00:28:19,480 where I was like, oh my gosh. 687 00:28:19,480 --> 00:28:21,560 This stuff all goes together. 688 00:28:21,560 --> 00:28:24,080 I just couldn't see it while I was building the puzzle. 689 00:28:24,080 --> 00:28:28,640 But every piece had its contribution 690 00:28:28,640 --> 00:28:31,360 to bring the entities together in a way that 691 00:28:31,360 --> 00:28:33,520 allows us to serve people better. 692 00:28:33,520 --> 00:28:34,960 Can you speak to that? 693 00:28:34,960 --> 00:28:35,240 Yeah. 694 00:28:35,240 --> 00:28:40,920 I mean, when I think about entrepreneurship 695 00:28:40,920 --> 00:28:45,560 and I think about life and I look at the realization of how 696 00:28:45,560 --> 00:28:46,800 companies are built. 697 00:28:46,800 --> 00:28:50,960 And regardless of whether you're Tim Cook at Apple 698 00:28:50,960 --> 00:28:53,920 or whether it's us right now, I have 699 00:28:53,920 --> 00:28:57,200 the saying which is everybody is making up everything 700 00:28:57,200 --> 00:28:59,560 all the time. 701 00:28:59,560 --> 00:29:00,320 True. 702 00:29:00,320 --> 00:29:01,680 And that is that's it. 703 00:29:01,680 --> 00:29:04,520 And but that is how you are successful 704 00:29:04,520 --> 00:29:08,720 is by continuing to push, by continuing to create, 705 00:29:08,720 --> 00:29:13,480 by meandering and going this way and that, 706 00:29:13,480 --> 00:29:17,560 you end up generally finding your way. 707 00:29:17,560 --> 00:29:21,800 Perseverance to me is one of the top factors 708 00:29:21,800 --> 00:29:23,680 in being a successful entrepreneur. 709 00:29:23,680 --> 00:29:27,520 Because as you alluded to through our conversation, 710 00:29:27,520 --> 00:29:29,320 entrepreneurship is hard. 711 00:29:29,320 --> 00:29:32,280 Most people fail at it. 712 00:29:32,280 --> 00:29:35,800 And I have tons and tons of failures. 713 00:29:35,800 --> 00:29:37,560 But I take those failures. 714 00:29:37,560 --> 00:29:39,560 I try and learn as much as I can from each. 715 00:29:39,560 --> 00:29:43,040 And then I try and apply them as best I can. 716 00:29:43,040 --> 00:29:46,400 And just continue to show up every day 717 00:29:46,400 --> 00:29:48,400 and do the hard work of building, 718 00:29:48,400 --> 00:29:53,280 of really trying to understand my audience, my prospects, 719 00:29:53,280 --> 00:29:55,960 the pains, the issues, the things that they're encountering, 720 00:29:55,960 --> 00:29:58,760 and then try and create value around that. 721 00:29:58,760 --> 00:30:05,200 But when I talk about, especially aspiring entrepreneurs, 722 00:30:05,200 --> 00:30:08,640 when I give that line that everybody's making up 723 00:30:08,640 --> 00:30:11,520 everything all the time, it's like, then join. 724 00:30:11,520 --> 00:30:12,640 What's holding you back? 725 00:30:12,640 --> 00:30:14,520 You know everyone else is making it up. 726 00:30:14,520 --> 00:30:18,000 So get in the game and start to participate, 727 00:30:18,000 --> 00:30:20,200 because you can do it too. 728 00:30:20,200 --> 00:30:21,560 I think it's that mindset thing. 729 00:30:21,560 --> 00:30:23,040 And I love that you lead with this, 730 00:30:23,040 --> 00:30:27,240 because I need more of that in my life too. 731 00:30:27,240 --> 00:30:29,760 You can't be the holy fool who's freaked out, 732 00:30:29,760 --> 00:30:32,240 panicked, and entrapped. 733 00:30:32,240 --> 00:30:35,640 So my mindset is actually quite free and open 734 00:30:35,640 --> 00:30:37,960 with the reality of the challenges that exist. 735 00:30:37,960 --> 00:30:39,400 It's a psychology play. 736 00:30:39,400 --> 00:30:42,320 Psychology teaches you, plan your worst case scenarios 737 00:30:42,320 --> 00:30:43,120 out. 738 00:30:43,120 --> 00:30:45,280 And if you can embrace those and recognize 739 00:30:45,280 --> 00:30:48,240 that those are safe and OK, then you can also 740 00:30:48,240 --> 00:30:51,680 have an easier time going towards the greatest opportunities. 741 00:30:51,680 --> 00:30:53,840 So that freaks a lot of people out. 742 00:30:53,840 --> 00:30:55,240 And we're like, oh my gosh, I don't 743 00:30:55,240 --> 00:30:56,960 really want to look at the word, well, don't. 744 00:30:56,960 --> 00:30:57,880 I mean, it's your choice. 745 00:30:57,880 --> 00:31:01,880 But those around me, I will look at the worst case scenarios 746 00:31:01,880 --> 00:31:04,400 before I jump off a cliff. 747 00:31:04,400 --> 00:31:06,120 It's not going to happen. 748 00:31:06,120 --> 00:31:08,400 That's a safety measure for me. 749 00:31:08,400 --> 00:31:13,680 So you're talking about this hope and this ability, 750 00:31:13,680 --> 00:31:15,000 well, everybody's making it up. 751 00:31:15,000 --> 00:31:18,720 But I think some people, I think the world has a tendency 752 00:31:18,720 --> 00:31:21,040 to hear what you said irresponsibly. 753 00:31:21,040 --> 00:31:22,440 And that hurts me. 754 00:31:22,440 --> 00:31:27,000 That hurts me for the world, because it's like, all right. 755 00:31:27,000 --> 00:31:30,240 Grant Cardone has been successfully doing that to people 756 00:31:30,240 --> 00:31:31,880 for many, many, many years. 757 00:31:31,880 --> 00:31:35,240 And I actually really love him as a person. 758 00:31:35,240 --> 00:31:37,960 I can't stand his methods. 759 00:31:37,960 --> 00:31:41,640 And there's word choices that we use as leaders. 760 00:31:41,640 --> 00:31:44,640 You didn't tell somebody they have to do it, 761 00:31:44,640 --> 00:31:46,520 but he's willing to. 762 00:31:46,520 --> 00:31:48,600 Other people say you should do this. 763 00:31:48,600 --> 00:31:51,120 And they take control over other visionary leaders. 764 00:31:51,120 --> 00:31:54,360 So let's talk about that, because I 765 00:31:54,360 --> 00:31:55,880 know a lot of visionary leaders will 766 00:31:55,880 --> 00:31:58,000 benefit tremendously from this. 767 00:31:58,000 --> 00:32:03,920 How do you balance the art of inspiring people 768 00:32:03,920 --> 00:32:07,200 to make bold moves, lean in towards the hard work that's 769 00:32:07,200 --> 00:32:11,480 going to build strengths with the celebration 770 00:32:11,480 --> 00:32:15,120 and the fears that exist, but also the joys of what's 771 00:32:15,120 --> 00:32:16,320 possible? 772 00:32:16,320 --> 00:32:17,760 How do you balance that as a leader, 773 00:32:17,760 --> 00:32:20,080 knowing that some people are going to take it wrong, 774 00:32:20,080 --> 00:32:22,080 and it's going to crush their life, 775 00:32:22,080 --> 00:32:24,680 and other people might hear you the right way, 776 00:32:24,680 --> 00:32:28,880 and it's going to be the greatest thing they ever did? 777 00:32:28,880 --> 00:32:31,920 And so is that question geared toward people 778 00:32:31,920 --> 00:32:33,720 that would be employees of mine? 779 00:32:33,720 --> 00:32:37,000 Or are you saying like this is a million listeners? 780 00:32:37,000 --> 00:32:38,560 And anybody listening to this? 781 00:32:38,560 --> 00:32:39,840 We don't have a million listeners. 782 00:32:39,840 --> 00:32:43,240 For all of you, like three people listening right now. 783 00:32:43,240 --> 00:32:45,040 All of the 30,000 that might find me 784 00:32:45,040 --> 00:32:47,000 might have 300 million someday. 785 00:32:47,000 --> 00:32:49,400 I'm like Alex Hermosi, and that I believe in building 786 00:32:49,400 --> 00:32:52,000 for 10 years, and then we'll assess. 787 00:32:52,000 --> 00:32:54,640 We just build, and we just provide as much value as possible. 788 00:32:54,640 --> 00:32:58,600 So we have no idea how many people will hear this and who. 789 00:32:58,600 --> 00:33:02,680 But every time we speak as a leader, 790 00:33:02,680 --> 00:33:04,520 we get off the hook. 791 00:33:04,520 --> 00:33:07,520 In the legal space, there's a bar. 792 00:33:07,520 --> 00:33:09,160 You screw up what you say, I screw up what I say, 793 00:33:09,160 --> 00:33:12,040 we lose the ability to practice law. 794 00:33:12,040 --> 00:33:15,320 As a doctor, we have malpractice. 795 00:33:15,320 --> 00:33:18,320 If we say something wrong and give the wrong instructions, 796 00:33:18,320 --> 00:33:20,120 you can lose your license. 797 00:33:20,120 --> 00:33:21,560 In the world of marketing and business, 798 00:33:21,560 --> 00:33:24,160 we can say almost whatever the heck we want, 799 00:33:24,160 --> 00:33:26,960 and the FCC will probably never find us. 800 00:33:26,960 --> 00:33:28,640 That's a travesty. 801 00:33:28,640 --> 00:33:31,360 We need to be more responsible what we say, 802 00:33:31,360 --> 00:33:35,280 but on the same token, I hear the virtue 803 00:33:35,280 --> 00:33:37,880 of how you're sharing what you're sharing, Colin. 804 00:33:37,880 --> 00:33:39,240 I share the real mind. 805 00:33:39,240 --> 00:33:41,080 Yes, Colin is saying the right thing, 806 00:33:41,080 --> 00:33:43,080 and things that I truly believe, 807 00:33:43,080 --> 00:33:44,720 and why am I the one who always makes 808 00:33:44,720 --> 00:33:46,320 the disclaimers in life? 809 00:33:46,320 --> 00:33:49,160 You know, it's like, so how do you go about balancing that? 810 00:33:49,160 --> 00:33:52,000 Because you do seem to have that empathetic nature 811 00:33:52,000 --> 00:33:54,080 of you want people to win. 812 00:33:55,200 --> 00:33:56,520 Yeah, oh, absolutely. 813 00:33:56,520 --> 00:33:58,160 I think for me, more than anything, 814 00:33:58,160 --> 00:34:01,520 it's not everybody's meant to be an entrepreneur, 815 00:34:01,520 --> 00:34:03,520 and there's plenty of people out there 816 00:34:03,520 --> 00:34:07,120 that they're happy to be an employee, 817 00:34:07,120 --> 00:34:10,680 to get a paycheck, and to just do what they do, 818 00:34:10,680 --> 00:34:12,120 and that's fine. 819 00:34:12,120 --> 00:34:16,840 I think, and the other thing is, 820 00:34:18,120 --> 00:34:21,280 what you say, as we know, especially with social media, 821 00:34:21,280 --> 00:34:23,520 no matter what you say, there's gonna be people 822 00:34:23,520 --> 00:34:25,240 that are gonna push back against it. 823 00:34:25,240 --> 00:34:26,080 They're not gonna agree. 824 00:34:26,080 --> 00:34:27,320 They're gonna think you're wrong, right? 825 00:34:27,320 --> 00:34:30,680 And so I think, I'm just not so worried about that, 826 00:34:30,680 --> 00:34:34,120 if I feel like what I'm saying comes from a place 827 00:34:34,120 --> 00:34:39,120 of authenticity, where an experience is heartfelt, 828 00:34:41,240 --> 00:34:44,280 then I'm just not really worried about it. 829 00:34:44,280 --> 00:34:46,840 I remember listening to Guy Kawasaki, probably 25 years ago, 830 00:34:46,840 --> 00:34:48,600 and he says, don't listen to the bozos. 831 00:34:48,600 --> 00:34:52,760 And so, that was from an entrepreneurial standpoint of like, 832 00:34:52,760 --> 00:34:54,600 if you're an entrepreneur and you really believe in something, 833 00:34:54,600 --> 00:34:55,640 don't listen to the bozos. 834 00:34:55,640 --> 00:34:57,720 Go and give it a shot, right? 835 00:34:57,720 --> 00:35:02,720 And so, I think for me, I've always used the specter 836 00:35:03,200 --> 00:35:08,200 of death as something to push me forward. 837 00:35:08,480 --> 00:35:11,760 And I use it in two ways, like one, when I'm alive, 838 00:35:11,760 --> 00:35:15,800 and hopefully I live to a ripe old age of 90 years old 839 00:35:15,800 --> 00:35:18,400 or something, and I wanna be able to look back on my life 840 00:35:18,400 --> 00:35:22,600 and be able to say that I lived a life worth living, 841 00:35:22,600 --> 00:35:26,200 that I took risks, that I took chance. 842 00:35:26,200 --> 00:35:27,760 You said life is meant to be hard. 843 00:35:27,760 --> 00:35:31,040 It is hard, and it's hard for everyone. 844 00:35:31,040 --> 00:35:32,960 Every human being has a hard life. 845 00:35:32,960 --> 00:35:37,960 And, but what are you doing through the course of your life 846 00:35:38,680 --> 00:35:41,320 where when you look back on it, you can be proud, 847 00:35:41,320 --> 00:35:44,520 that you can say that you took these risks. 848 00:35:44,520 --> 00:35:48,120 And if 70% of the risks you took, you failed at, 849 00:35:48,120 --> 00:35:50,720 and the other 30% you succeeded at, 850 00:35:50,720 --> 00:35:55,120 and you're able to live a life and provide jobs and create, 851 00:35:55,120 --> 00:35:58,320 well, then that's a success in my mind. 852 00:35:58,320 --> 00:36:03,320 And yeah, and then of course, someday we're not gonna be, 853 00:36:03,320 --> 00:36:04,320 be here anymore. 854 00:36:04,320 --> 00:36:08,080 And so, that is also a driver where that reduces risk 855 00:36:08,080 --> 00:36:10,080 in my mind, like, you know what? 856 00:36:10,080 --> 00:36:11,240 Someday I'm gonna be dead. 857 00:36:11,240 --> 00:36:13,240 I'm not gonna be here anymore. 858 00:36:13,240 --> 00:36:15,560 I can recover from most mistakes. 859 00:36:15,560 --> 00:36:17,680 Most mistakes aren't catastrophic. 860 00:36:17,680 --> 00:36:18,520 And- 861 00:36:18,520 --> 00:36:21,400 That leads me into a topic, I'm gonna hit hard. 862 00:36:21,400 --> 00:36:23,880 And I'm excited to explore this with you. 863 00:36:23,880 --> 00:36:25,520 I'll reveal mine as well. 864 00:36:25,520 --> 00:36:26,720 Yeah. 865 00:36:26,720 --> 00:36:29,880 Colin, did you grow up with a silver spoon in your mouth? 866 00:36:29,880 --> 00:36:32,600 So what would you consider a silver spoon? 867 00:36:32,600 --> 00:36:34,880 That's for you to decide, it's your question. 868 00:36:34,880 --> 00:36:35,720 Yeah. 869 00:36:36,760 --> 00:36:38,980 Well, I would say yes and no. 870 00:36:40,120 --> 00:36:44,640 I, you know, my family didn't have a lot of money, 871 00:36:44,640 --> 00:36:45,880 did not come from money. 872 00:36:45,880 --> 00:36:50,880 You know, we, you know, received, you know, 873 00:36:50,920 --> 00:36:52,200 welfare at certain times, 874 00:36:52,200 --> 00:36:54,760 especially when I was really, really young. 875 00:36:54,760 --> 00:36:58,920 But both my parents got very educated. 876 00:36:58,920 --> 00:37:00,800 So my dad got his PhD. 877 00:37:00,800 --> 00:37:03,240 My mom got her master's degree, both in psychology. 878 00:37:03,240 --> 00:37:06,440 We grew up in a nice part of St. Paul, 879 00:37:06,440 --> 00:37:07,960 which was when we started, 880 00:37:07,960 --> 00:37:10,580 it was very blue collar, white collar-ish. 881 00:37:10,580 --> 00:37:13,240 Now that neighborhood is completely white collar. 882 00:37:13,240 --> 00:37:16,240 I went to public city schools. 883 00:37:16,240 --> 00:37:18,760 So yeah, I don't know if you'd consider that silver spoon. 884 00:37:18,760 --> 00:37:21,080 I mean, I don't feel like I was wanting for anything, 885 00:37:21,080 --> 00:37:23,840 but I certainly wasn't rich by any means. 886 00:37:23,840 --> 00:37:27,040 I think that's the key on these audience questions, right? 887 00:37:27,040 --> 00:37:29,580 Is, so I'll answer my side as well. 888 00:37:29,580 --> 00:37:31,680 On one token, I could easily paint a picture 889 00:37:31,680 --> 00:37:33,040 that I grew up with no silver spoon. 890 00:37:33,040 --> 00:37:34,880 It would not be hard at all, right? 891 00:37:34,880 --> 00:37:35,720 To paint that. 892 00:37:35,720 --> 00:37:37,440 At the other time, at the same time, 893 00:37:37,440 --> 00:37:40,160 I grew up in America for having sick, you know? 894 00:37:40,160 --> 00:37:43,800 And so I was born on a silver spoon. 895 00:37:43,800 --> 00:37:46,600 And I also didn't have, 896 00:37:46,600 --> 00:37:49,200 I had half of a family kind of fighting against me 897 00:37:49,200 --> 00:37:50,760 and everything I wanted to become, 898 00:37:50,760 --> 00:37:52,960 but another half of a family working really hard 899 00:37:52,960 --> 00:37:55,480 to help me become everything that I could, right? 900 00:37:55,480 --> 00:38:00,240 So we all have these challenges to an extent, 901 00:38:00,240 --> 00:38:02,000 but as Colin said, 902 00:38:02,000 --> 00:38:02,960 there are people who are not cut out 903 00:38:02,960 --> 00:38:04,720 for entrepreneurship, period. 904 00:38:04,720 --> 00:38:07,680 There are people who have far more difficult circumstances 905 00:38:07,680 --> 00:38:10,360 than Colin and I can probably even imagine. 906 00:38:10,360 --> 00:38:12,320 And I think that that's where my heart goes 907 00:38:12,320 --> 00:38:15,360 in these conversations is there's a context 908 00:38:15,360 --> 00:38:20,360 behind the mindset of, okay, if we're telling you, 909 00:38:22,320 --> 00:38:25,040 like if we're giving the guidance to go and get into it, 910 00:38:25,040 --> 00:38:27,320 go, please know who you are 911 00:38:27,320 --> 00:38:29,600 and whether you are safe doing that or not, 912 00:38:29,600 --> 00:38:32,680 because we do, Colin and I both, 913 00:38:32,680 --> 00:38:35,740 have certain silver spoons from our life 914 00:38:35,740 --> 00:38:37,560 that have given us an upper hand 915 00:38:37,560 --> 00:38:40,760 where no, you might not be safe 916 00:38:40,760 --> 00:38:42,480 doing what it is we're talking about. 917 00:38:42,480 --> 00:38:45,280 So I appreciate you being willing to explore that 918 00:38:45,280 --> 00:38:48,640 and see that it does exist and it doesn't. 919 00:38:48,640 --> 00:38:51,520 I'm with you too, life's hard, whether you're 400 pounds 920 00:38:51,520 --> 00:38:54,640 or whether you're 2% body fat, life's still going to be hard. 921 00:38:54,640 --> 00:38:58,340 We still get to, but when we do get to choose what we want 922 00:38:58,340 --> 00:38:59,480 and where we're going with it, 923 00:38:59,480 --> 00:39:02,320 we can maximize the opportunities that we do have. 924 00:39:03,920 --> 00:39:06,360 Before we wrap up, I'd like to, 925 00:39:06,360 --> 00:39:08,720 and again, get into a little bit of LinkedIn strategy. 926 00:39:08,720 --> 00:39:11,160 Ooh, I wanna get to my favorite question though, 927 00:39:11,160 --> 00:39:13,280 because it's probably the best step that you could give us. 928 00:39:13,280 --> 00:39:16,480 So forgive me guys, if we don't get to LinkedIn strategy, 929 00:39:16,480 --> 00:39:19,800 I think this is gonna be a far greater blessing to you. 930 00:39:19,800 --> 00:39:22,120 Colin, if this was the last chance you had 931 00:39:22,120 --> 00:39:24,920 to share something with an audience, 932 00:39:24,920 --> 00:39:26,720 what powerful lesson can other visionaries learn 933 00:39:26,720 --> 00:39:27,840 from your experience? 934 00:39:29,040 --> 00:39:30,960 Yeah, I think be honest with yourself, 935 00:39:30,960 --> 00:39:33,200 know your strengths and weaknesses 936 00:39:33,200 --> 00:39:38,200 and as it pertains to being an entrepreneur with a vision, 937 00:39:41,240 --> 00:39:43,160 focus on what you do well, 938 00:39:43,160 --> 00:39:45,560 but then surround yourself with people 939 00:39:45,560 --> 00:39:47,160 that can fill in the gaps, 940 00:39:47,160 --> 00:39:49,440 the people that are good at the things 941 00:39:49,440 --> 00:39:50,800 that you don't want to do. 942 00:39:50,800 --> 00:39:53,920 And ideally, you're also hiring people 943 00:39:53,920 --> 00:39:55,440 that are smarter than you. 944 00:39:55,440 --> 00:39:58,360 And that's an easy thing for me to do. 945 00:39:59,520 --> 00:40:01,600 But like you said earlier, you can't- 946 00:40:01,600 --> 00:40:04,320 I agree with that part, I love everything else you said, 947 00:40:04,320 --> 00:40:07,160 but I caution for all those listening in 948 00:40:08,000 --> 00:40:10,720 because a lot of people listening are gonna go, 949 00:40:10,720 --> 00:40:14,520 holy crap, if this guy is not smart, what am I? 950 00:40:14,520 --> 00:40:16,120 You're pretty brilliant man. 951 00:40:16,120 --> 00:40:18,040 Well, I appreciate you saying that, but yeah, 952 00:40:18,040 --> 00:40:19,920 I mean, we all have our, like I said, 953 00:40:19,920 --> 00:40:21,800 we all have our strengths and weaknesses, 954 00:40:21,800 --> 00:40:22,640 I certainly have mine, 955 00:40:22,640 --> 00:40:24,280 but I think that's probably the thing 956 00:40:24,280 --> 00:40:27,640 that I've even been coming to terms with even a lot more, 957 00:40:27,640 --> 00:40:29,560 you know, in the last X amount of years is like, 958 00:40:29,560 --> 00:40:31,200 what am I actually really good at? 959 00:40:31,200 --> 00:40:32,880 If I really look at my innate skills 960 00:40:32,880 --> 00:40:33,800 and the things that I'm good at 961 00:40:33,800 --> 00:40:35,240 and the things that I enjoy doing, 962 00:40:35,240 --> 00:40:36,640 and then surround myself with people 963 00:40:36,640 --> 00:40:37,600 that can fill in the gaps 964 00:40:37,600 --> 00:40:39,880 and allow them to be their best selves. 965 00:40:39,880 --> 00:40:40,720 Correct. 966 00:40:40,720 --> 00:40:45,160 And self-deprecation is not humility, right? 967 00:40:45,160 --> 00:40:46,080 Which is why I call it out. 968 00:40:46,080 --> 00:40:48,360 And there's the flaw in the man, right? 969 00:40:48,360 --> 00:40:49,440 All you listen in, you know, like, 970 00:40:49,440 --> 00:40:51,000 why is Jackson giving him a hard time? 971 00:40:51,000 --> 00:40:53,480 This guy's like, perfect, that's the point. 972 00:40:53,480 --> 00:40:56,000 Is, you know, you are kind of like that. 973 00:40:56,000 --> 00:41:00,240 And I'm not, everybody that has tremendous strengths, 974 00:41:00,240 --> 00:41:03,280 thank you, Dr. Peter Drucker, my mousepad. 975 00:41:03,280 --> 00:41:06,640 Always tremendous weaknesses, right? 976 00:41:06,640 --> 00:41:09,080 So Collins not immune to having those, 977 00:41:09,080 --> 00:41:10,760 I'm not calling them out in a negative way. 978 00:41:10,760 --> 00:41:12,920 I'm excited for all of you, 979 00:41:12,920 --> 00:41:17,400 because you don't have to be the smartest person in the room. 980 00:41:17,400 --> 00:41:19,240 But if you're listening to this podcast, 981 00:41:19,240 --> 00:41:21,560 please don't tell people you're not smart. 982 00:41:21,560 --> 00:41:23,480 People don't listen to this type of stuff 983 00:41:23,480 --> 00:41:25,160 if they're not already, 984 00:41:25,160 --> 00:41:27,440 at least in tune with emotional intelligence. 985 00:41:27,440 --> 00:41:31,120 So, you know, honor those around you 986 00:41:31,120 --> 00:41:34,480 by having confidence in the value that you do provide. 987 00:41:34,480 --> 00:41:38,240 And yes, when we hire people who are, 988 00:41:38,240 --> 00:41:40,040 have different perspectives than we do, 989 00:41:40,040 --> 00:41:42,360 it certainly helps us with our growth. 990 00:41:42,360 --> 00:41:45,160 It's very important for entrepreneurs. 991 00:41:45,160 --> 00:41:49,360 Diving back into LinkedIn strategy a little bit. 992 00:41:50,760 --> 00:41:52,840 No, I don't wanna steamroll what you just shared 993 00:41:52,840 --> 00:41:54,160 because I loved it. 994 00:41:54,160 --> 00:41:56,360 To be honest with yourself part, 995 00:41:56,360 --> 00:41:58,400 we gotta have great friends. 996 00:41:58,400 --> 00:42:00,320 Colin, I'm super happy for you, man. 997 00:42:00,320 --> 00:42:01,720 I'm like incredibly happy. 998 00:42:01,720 --> 00:42:03,640 They had some great friends as a child 999 00:42:03,640 --> 00:42:06,320 who were able to sustain, you had parents, you know, 1000 00:42:06,320 --> 00:42:08,640 to help perhaps guide you as well in that process. 1001 00:42:08,640 --> 00:42:10,400 Maybe they give a good example or a bad example. 1002 00:42:10,400 --> 00:42:11,320 I don't know. 1003 00:42:11,320 --> 00:42:13,200 But the way you've honored these friends 1004 00:42:13,200 --> 00:42:16,640 says a lot about your appreciation of healthy relationships. 1005 00:42:16,640 --> 00:42:19,240 And I think a lot of people 1006 00:42:19,240 --> 00:42:21,400 try to do the visionary experience 1007 00:42:21,400 --> 00:42:23,600 without having that intact. 1008 00:42:23,600 --> 00:42:25,440 I'm also projecting on you audience. 1009 00:42:25,440 --> 00:42:26,760 That was one of my dilemmas. 1010 00:42:26,760 --> 00:42:30,040 I was not good at healthy relationships for a long time. 1011 00:42:30,040 --> 00:42:31,840 And it wasn't until my early 30s 1012 00:42:31,840 --> 00:42:34,640 where I started to realize just how unhealthy I was 1013 00:42:34,640 --> 00:42:36,360 with relationships. 1014 00:42:36,360 --> 00:42:38,960 That became a catalyst to help me move things forward 1015 00:42:38,960 --> 00:42:41,760 to a different capacity that I hope all of you 1016 00:42:41,760 --> 00:42:43,880 entrepreneurs, visionaries, leaders, 1017 00:42:43,880 --> 00:42:45,800 get to benefit from as well 1018 00:42:45,800 --> 00:42:48,480 by taking statements like what Colin said, 1019 00:42:48,480 --> 00:42:50,000 putting it into chat, GPT and saying, 1020 00:42:50,000 --> 00:42:51,160 how do I learn this? 1021 00:42:51,160 --> 00:42:53,880 Right, going to YouTube and say, how do I do this? 1022 00:42:53,880 --> 00:42:56,520 Right, you do that every single day. 1023 00:42:56,520 --> 00:42:58,280 You can build new muscles and strengths. 1024 00:42:58,280 --> 00:43:01,840 In fact, last thing, you inspired me on this, Colin. 1025 00:43:01,840 --> 00:43:04,480 I wouldn't have found this without our conversation today. 1026 00:43:04,480 --> 00:43:08,320 As you talked about moving forward and doing hard things 1027 00:43:08,320 --> 00:43:10,000 and entrepreneurship is hard, 1028 00:43:10,000 --> 00:43:13,360 it brought to my attention weightlifting. 1029 00:43:13,360 --> 00:43:16,480 And I realized, I don't think there's anything we can do 1030 00:43:16,480 --> 00:43:19,240 in life without failing. 1031 00:43:20,560 --> 00:43:22,040 That's meaningful and successful. 1032 00:43:22,040 --> 00:43:22,880 Our strength. 1033 00:43:22,880 --> 00:43:26,040 We have to do the reps until our body is failing 1034 00:43:26,040 --> 00:43:28,560 so that we get the muscles that we want. 1035 00:43:28,560 --> 00:43:31,520 We have to put in the mental exercises until 1036 00:43:31,520 --> 00:43:34,560 our brain is reaching new territories and capacities 1037 00:43:34,560 --> 00:43:36,720 for our brain and our mind and our energy, 1038 00:43:36,720 --> 00:43:39,040 our knowledge to expand. 1039 00:43:39,040 --> 00:43:43,440 So failure is a gift that so often times, 1040 00:43:43,440 --> 00:43:44,560 we don't treat like a gift. 1041 00:43:44,560 --> 00:43:45,400 We hide it. 1042 00:43:45,400 --> 00:43:46,440 We act like it shouldn't be there. 1043 00:43:46,440 --> 00:43:48,280 We act like it's a bad thing. 1044 00:43:48,280 --> 00:43:49,640 But I don't know. 1045 00:43:49,640 --> 00:43:50,880 Again, I need to look that up. 1046 00:43:50,880 --> 00:43:55,880 But scripture wise, that's my go-to for universal knowledge. 1047 00:43:55,960 --> 00:44:00,960 But to me, I can now see how every single failure 1048 00:44:00,960 --> 00:44:04,960 that I've ever had has been part of the strength 1049 00:44:04,960 --> 00:44:08,880 and building process to help me then do bigger and better things. 1050 00:44:08,880 --> 00:44:10,080 It absolutely hardens you. 1051 00:44:10,080 --> 00:44:10,920 There's no doubt. 1052 00:44:10,920 --> 00:44:12,200 And if you learn from it, 1053 00:44:12,200 --> 00:44:15,000 then you can apply it in really beneficial ways. 1054 00:44:15,000 --> 00:44:16,720 There's no growth in the comfort zone. 1055 00:44:16,720 --> 00:44:21,520 And I think that's something that has been something 1056 00:44:21,520 --> 00:44:24,440 that I've realized really throughout the course of my life. 1057 00:44:24,440 --> 00:44:28,960 And yeah, I think what you're talking about 1058 00:44:28,960 --> 00:44:32,840 and doing those reps and being, 1059 00:44:32,840 --> 00:44:34,800 you're doing the reps, you're in the game. 1060 00:44:34,800 --> 00:44:36,640 And to me, that's so important. 1061 00:44:36,640 --> 00:44:39,760 Those life lessons that can be taught every day. 1062 00:44:39,760 --> 00:44:41,720 And that's, I think, something that 1063 00:44:41,720 --> 00:44:43,560 entrepreneurs should give you. 1064 00:44:43,560 --> 00:44:44,400 Huge. 1065 00:44:44,400 --> 00:44:45,240 Thank you for that. 1066 00:44:45,240 --> 00:44:48,840 If we were to rattle off some LinkedIn strategy concepts, 1067 00:44:48,840 --> 00:44:50,920 those of you listening, be careful. 1068 00:44:50,920 --> 00:44:54,000 We're talking about tools in a mechanic shop 1069 00:44:54,000 --> 00:44:56,040 and operating in a car that you're probably not 1070 00:44:56,040 --> 00:44:58,240 qualified to operate on. 1071 00:44:58,240 --> 00:44:59,400 Get a team. 1072 00:44:59,400 --> 00:45:00,240 Go to the right people. 1073 00:45:00,240 --> 00:45:02,160 Ask mechanics to do this stuff for you. 1074 00:45:02,160 --> 00:45:04,320 But I did promise we would do it. 1075 00:45:04,320 --> 00:45:06,040 Can you throw down with me real quick, Colin? 1076 00:45:06,040 --> 00:45:08,400 What are some LinkedIn strategic aspects 1077 00:45:08,400 --> 00:45:10,160 that you had a checklist of things 1078 00:45:10,160 --> 00:45:11,920 that you wanted your team to do and others to do to win? 1079 00:45:11,920 --> 00:45:13,120 What would they be? 1080 00:45:13,120 --> 00:45:15,520 Yeah. 1081 00:45:15,520 --> 00:45:18,400 Number one, you want to continue to grow out your network. 1082 00:45:18,400 --> 00:45:20,560 So identify your ideal client profiles 1083 00:45:20,560 --> 00:45:22,600 and start building out first connections. 1084 00:45:22,600 --> 00:45:24,840 When you do that on LinkedIn, just 1085 00:45:24,840 --> 00:45:26,440 once you have that first connection made, 1086 00:45:26,440 --> 00:45:29,240 it opens up a plethora of options for you to choose from. 1087 00:45:29,240 --> 00:45:31,840 And we're not going to get into all those today. 1088 00:45:31,840 --> 00:45:37,200 But if there was one strategy that I would implore people 1089 00:45:37,200 --> 00:45:41,120 to try, it would be doing LinkedIn live streams. 1090 00:45:41,120 --> 00:45:43,160 And the beauty of LinkedIn live streams 1091 00:45:43,160 --> 00:45:47,160 is that as you're building out more first connections 1092 00:45:47,160 --> 00:45:50,360 and you identify the audiences and the topics 1093 00:45:50,360 --> 00:45:52,840 that you want to teach them on, you 1094 00:45:52,840 --> 00:45:55,360 can use the LinkedIn event invite function. 1095 00:45:55,360 --> 00:45:58,560 You can send them invites to attend your live stream 1096 00:45:58,560 --> 00:46:00,080 and come learn from you. 1097 00:46:00,080 --> 00:46:02,360 And when people click the attend button, 1098 00:46:02,360 --> 00:46:05,080 they're going to get, they're really 1099 00:46:05,080 --> 00:46:08,400 giving you a vote of confidence saying that I believe in you. 1100 00:46:08,400 --> 00:46:09,880 I want to learn from you. 1101 00:46:09,880 --> 00:46:11,800 And I trust you enough that I'm going to click the attend 1102 00:46:11,800 --> 00:46:13,840 button and let you know who I am. 1103 00:46:13,840 --> 00:46:16,400 And the magic of LinkedIn live streams 1104 00:46:16,400 --> 00:46:18,680 is really after the event is over. 1105 00:46:18,680 --> 00:46:20,920 They've attended. 1106 00:46:20,920 --> 00:46:22,800 You have taught them something. 1107 00:46:22,800 --> 00:46:26,440 And I follow up with all the attendees after the event 1108 00:46:26,440 --> 00:46:29,160 and say, hey, Jackson, thanks again for registering 1109 00:46:29,160 --> 00:46:31,320 for the LinkedIn live stream I led this morning. 1110 00:46:31,320 --> 00:46:32,760 Here's a link to the recording. 1111 00:46:32,760 --> 00:46:34,280 And then underneath that, I'll say, 1112 00:46:34,280 --> 00:46:36,240 if you ever want to chat LinkedIn strategy, 1113 00:46:36,240 --> 00:46:38,960 feel free to grab some time convenient for you here. 1114 00:46:38,960 --> 00:46:41,040 And I give them my calendar. 1115 00:46:41,040 --> 00:46:44,440 And that is done in a way where it doesn't feel salesy. 1116 00:46:44,440 --> 00:46:45,440 It doesn't feel pushy. 1117 00:46:45,440 --> 00:46:48,200 It doesn't feel icky in any way because they've opted in 1118 00:46:48,200 --> 00:46:49,120 to learn from you. 1119 00:46:49,120 --> 00:46:51,040 You're following up with a simple message 1120 00:46:51,040 --> 00:46:53,560 and inviting them to book a one-on-one 1121 00:46:53,560 --> 00:46:55,640 and to continue to learn from you. 1122 00:46:55,640 --> 00:46:57,880 And that's what's filling up your leads. 1123 00:46:57,880 --> 00:47:00,400 And that's what's helping you close deals. 1124 00:47:00,400 --> 00:47:01,280 Makes sense. 1125 00:47:01,280 --> 00:47:05,600 And I'll add one tiny adjustment to that perspective. 1126 00:47:05,600 --> 00:47:08,640 The, it says it doesn't feel icky in any way. 1127 00:47:08,640 --> 00:47:09,480 I disagree. 1128 00:47:09,480 --> 00:47:11,280 It feels icky to me. 1129 00:47:11,280 --> 00:47:12,120 But that's okay. 1130 00:47:12,120 --> 00:47:14,160 We don't control the feelings of others. 1131 00:47:14,160 --> 00:47:17,040 And it feels icky under certain circumstances. 1132 00:47:17,040 --> 00:47:19,080 If you've done the bright part of getting 1133 00:47:19,080 --> 00:47:21,880 the great education together and you've shown up 1134 00:47:21,880 --> 00:47:24,400 with the right tone and cadence and everything else first, 1135 00:47:24,400 --> 00:47:25,240 awesome. 1136 00:47:25,240 --> 00:47:27,440 But the amount of LinkedIn event invitations 1137 00:47:27,440 --> 00:47:30,240 that we get is absolutely insane. 1138 00:47:30,240 --> 00:47:33,080 And we know to stay away from most of them. 1139 00:47:33,080 --> 00:47:35,760 You know, we know not to waste our time on those, 1140 00:47:35,760 --> 00:47:39,680 on the individuals out there who are trying to do this 1141 00:47:39,680 --> 00:47:41,760 from a tactical standpoint, 1142 00:47:41,760 --> 00:47:45,760 without the underlying infrastructure 1143 00:47:45,760 --> 00:47:47,280 of the healthy relationships. 1144 00:47:47,280 --> 00:47:51,640 So my point is Collins process can work for those of you 1145 00:47:51,640 --> 00:47:53,840 who are willing to tie the tactics 1146 00:47:53,840 --> 00:47:57,760 to the great leadership that he also holds and has. 1147 00:47:57,760 --> 00:47:59,200 And that takes a lot of time 1148 00:47:59,200 --> 00:48:01,560 for most entrepreneurs to learn. 1149 00:48:01,560 --> 00:48:06,000 So like any tool, water can be used to drown people 1150 00:48:06,000 --> 00:48:06,840 and hurt people. 1151 00:48:06,840 --> 00:48:08,840 And it can be used for very good things too. 1152 00:48:08,840 --> 00:48:11,800 Fire can be used to burn people and to hurt things. 1153 00:48:11,800 --> 00:48:13,520 And it can be used for good things 1154 00:48:13,520 --> 00:48:15,760 like the electricity that we enjoy. 1155 00:48:15,760 --> 00:48:17,640 So I'll just add that caution in there 1156 00:48:17,640 --> 00:48:22,640 that you still have to develop and process 1157 00:48:23,240 --> 00:48:25,200 other elements of your leadership 1158 00:48:25,200 --> 00:48:29,360 in order to win in a way that really helps people. 1159 00:48:29,360 --> 00:48:32,960 So definitely if you feel ready to go and do that, 1160 00:48:32,960 --> 00:48:33,800 go and do it. 1161 00:48:33,800 --> 00:48:36,920 But I do recommend hiring teams, 1162 00:48:36,920 --> 00:48:39,120 bringing in people like Colin to help you catch 1163 00:48:39,120 --> 00:48:41,240 these blind spots that you might be overlooking 1164 00:48:41,240 --> 00:48:42,800 or coming and talking to our team 1165 00:48:42,800 --> 00:48:45,200 about what blind spots you might be overlooking. 1166 00:48:45,200 --> 00:48:47,200 If you go forward boldly without caring about 1167 00:48:47,200 --> 00:48:49,880 your blind spots and without people to protect you on those, 1168 00:48:49,880 --> 00:48:52,200 then I'll say it again, heaven help you. 1169 00:48:53,200 --> 00:48:54,760 You know, that's not a good way 1170 00:48:54,760 --> 00:48:56,560 to go about entrepreneurship. 1171 00:48:56,560 --> 00:48:58,960 Colin, feel free to readjust or combat anything 1172 00:48:58,960 --> 00:49:01,400 that I said before we get off. 1173 00:49:01,400 --> 00:49:04,520 Yeah, no, I mean, the only thing that I would say 1174 00:49:04,520 --> 00:49:07,040 is just based off of responses that I'm getting 1175 00:49:07,040 --> 00:49:08,760 and my clients are getting, again, 1176 00:49:08,760 --> 00:49:12,080 in a total in alignment with you that bringing, 1177 00:49:12,080 --> 00:49:15,640 being authentic and truly wanting to teach 1178 00:49:15,640 --> 00:49:18,520 and assist your prospects and helping them, 1179 00:49:18,520 --> 00:49:19,720 you know, with the pains and the barriers 1180 00:49:19,720 --> 00:49:22,520 that they're encountering and them learning from you. 1181 00:49:23,760 --> 00:49:26,760 You know, having the opportunity for them 1182 00:49:26,760 --> 00:49:29,200 to continue a conversation after learning from you 1183 00:49:29,200 --> 00:49:30,960 is really the natural next step 1184 00:49:30,960 --> 00:49:33,200 and that really is the perfect opportunity 1185 00:49:33,200 --> 00:49:36,200 for them to book a meeting. 1186 00:49:36,200 --> 00:49:37,120 Huge. 1187 00:49:37,120 --> 00:49:39,240 And I look forward to exploring the case studies. 1188 00:49:39,240 --> 00:49:40,760 We're actually gonna be diving in 1189 00:49:40,760 --> 00:49:43,120 and looking at Rainmaker as a potential system 1190 00:49:43,120 --> 00:49:46,400 for our solutions at first class business. 1191 00:49:46,400 --> 00:49:47,600 This is something where, again, 1192 00:49:47,600 --> 00:49:51,200 the point is to create the rocket ship that is holistic. 1193 00:49:51,200 --> 00:49:54,560 I would never, I see too many entrepreneurs out there 1194 00:49:54,560 --> 00:49:56,880 building Lamborghinis with accelerators 1195 00:49:56,880 --> 00:49:59,560 and forgetting they should put a break in place 1196 00:49:59,560 --> 00:50:01,840 and they're going to die. 1197 00:50:01,840 --> 00:50:04,120 Right, it is not going to win. 1198 00:50:04,120 --> 00:50:05,960 It sounds like y'all are pretty particular 1199 00:50:05,960 --> 00:50:08,080 about how you build based on your confidence 1200 00:50:08,080 --> 00:50:09,320 and the clients that you're serving. 1201 00:50:09,320 --> 00:50:12,560 So while it sounds nice, we'll look at case studies, 1202 00:50:12,560 --> 00:50:14,680 you know, we'll talk to referrals just like everybody 1203 00:50:14,680 --> 00:50:17,880 else should who blindly signs up for stuff like this 1204 00:50:17,880 --> 00:50:19,920 and entrepreneurs, visionaries that are out there 1205 00:50:19,920 --> 00:50:22,520 know that the whole process of this 1206 00:50:22,520 --> 00:50:24,240 is to both protect you. 1207 00:50:24,240 --> 00:50:27,160 While also helping you move towards success. 1208 00:50:27,160 --> 00:50:29,000 So feel free to follow up with me 1209 00:50:29,000 --> 00:50:30,240 with what our experience is like 1210 00:50:30,240 --> 00:50:31,680 with Colin and Rainmaker 1211 00:50:31,680 --> 00:50:34,920 and know that he's got an initial first check box, 1212 00:50:34,920 --> 00:50:38,800 like 20 boxes checked of I really like what just happened 1213 00:50:38,800 --> 00:50:40,480 and what I experienced with you as a founder, Colin. 1214 00:50:40,480 --> 00:50:42,360 So thanks so much for sharing with us. 1215 00:50:42,360 --> 00:50:43,400 Yeah, well, thank you, Jackson. 1216 00:50:43,400 --> 00:50:45,520 I really appreciate just the thoughtfulness 1217 00:50:45,520 --> 00:50:47,360 of the questions that you had. 1218 00:50:47,360 --> 00:50:49,880 I enjoy the pushbacks and, you know, 1219 00:50:49,880 --> 00:50:52,440 I enjoy just getting into deep conversations like this 1220 00:50:52,440 --> 00:50:54,120 and really appreciate again, 1221 00:50:54,120 --> 00:50:56,560 you doing this, having this available for your audience 1222 00:50:56,560 --> 00:50:58,200 and having people like me on it. 1223 00:50:58,200 --> 00:50:59,040 Thank you. 1224 00:50:59,040 --> 00:51:01,360 Absolutely, the action steps are below the video, 1225 00:51:01,360 --> 00:51:04,360 my friends, the resources will be below that. 1226 00:51:04,360 --> 00:51:06,400 There's a big old button in the top right corner 1227 00:51:06,400 --> 00:51:07,760 that says be our guest. 1228 00:51:07,760 --> 00:51:09,520 We'd love to see you come and share your vision 1229 00:51:09,520 --> 00:51:12,880 with us as well or apply to join me on the next show 1230 00:51:12,880 --> 00:51:14,560 that beyourbestshow.com. 1231 00:51:14,560 --> 00:51:15,400 We'll see you there. 1232 00:51:15,400 --> 00:51:16,240 Take care everybody, bye bye. 1233 00:51:16,240 --> 00:51:17,360 Thank you for being here today. 1234 00:51:17,360 --> 00:51:19,840 I'm really happy that you tuned in to Vision Pros Live. 1235 00:51:19,840 --> 00:51:22,520 I'm looking forward to seeing your reactions 1236 00:51:22,520 --> 00:51:24,760 as these episodes continue to move forward. 1237 00:51:24,760 --> 00:51:26,520 This is gonna get more and more fun. 1238 00:51:26,520 --> 00:51:28,320 We'll have more and more engagement as well 1239 00:51:28,320 --> 00:51:30,440 when I invite people to participate in the show 1240 00:51:30,440 --> 00:51:32,800 and thank you for giving us your time and attention. 1241 00:51:32,800 --> 00:51:35,520 Have an excellent time building out your vision 1242 00:51:35,520 --> 00:51:53,520 and become a better person.