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What's your why?

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My why is really a lifestyle base, to be quite honest.

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My why is I wanna have the freedom to be with my family

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and be with potentially the third member that's coming.

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I wanna be present and I wanna be happy.

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I also want to leave something behind

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a little bit better than I found it.

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And how I do that in my business is again,

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by helping the clients that I do.

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I don't like to, like I said in the beginning, it's okay.

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We all like money, but it shouldn't be the first reason

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you choose to work with someone.

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Sometimes you can just feel it

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that this person has a mission.

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They're here to really help people

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and that's what they're trying to do.

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I have a great client first of all,

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who just popped into my head as I said this.

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Her whole thing is that she helps women over 40

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and figure out what's next.

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Figure out what they're doing.

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Like they've been,

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maybe they're already reaching the top of their career.

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They've been married for a while.

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They have a couple of kids and now they're like, well, what?

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What next? How do I serve?

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And I get to help her find those people who are lost

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and reclaim a new part of themselves.

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How flippin' exciting, I love it.

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So that is part of my why.

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It's very much, I can't say it's one thing,

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but it's definitely a little amalgamation of it.

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And it's that feeling of freedom and choice

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that I crave the most.

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Yeah, and the one thing you said is freedom.

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And that's the freedom to help when needed, right?

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And then to be present.

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I think that when I became a real estate agent,

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that was my thing too.

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I need to be more present with the people that support me,

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100%.

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And so when we as entrepreneurs decide to do this job

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and decide to go this way,

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it's definitely because there's a bigger picture.

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And I hate to say it, a bigger why.

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You know?

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Yeah.

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It's a bigger why.

49
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So when the pandemic happened,

50
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how did your business take off or what shifted?

51
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Oh my gosh, people are gonna not hate me,

52
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but I love the pandemic.

53
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I'm not gonna lie to you.

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I love the pandemic.

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The introverted me was thriving.

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What?

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I don't have to go anywhere.

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I don't have to do anything.

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And my husband gets to be home with me all day, thriving.

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But even from a business point of view, it was great

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because I had entered literally just like,

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I think a year before.

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So I had already made a lot of my big mistakes before,

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and I was entering a phase where I was in a rhythm.

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I was closing clients.

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I had been there, done that a little bit.

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And then everything was online.

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And all of a sudden people like me

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were the most important thing.

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And if you weren't investing in marketing,

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you were probably looking at,

72
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how do I do this Instagram thing?

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How do I do this Facebook thing?

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I don't have a website.

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What happens now?

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So for me, to be honest, like the pandemic was great.

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It was probably like the best my business has ever done.

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And I knew that it would be like that

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because all the attention had to be online.

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We couldn't go outside.

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We couldn't, TV and other platforms weren't that exciting.

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So if you wanted to get your business shown,

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you were doing ads.

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And what's really funny is that when the pandemic started,

85
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a lot of big advertisers left the platform.

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A lot of big advertisers left the platform.

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And everybody was like, oh, well, why should I be doing ads?

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I have this tiny like $10, $20, $100 a day budget.

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Like if they're leaving, why should I be there?

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You should have been there because they left.

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Because the way advertising works is basically

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it's like a bit, right?

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If I have $10 and you have $100, your ad,

94
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my $10 ad is gonna be as small as this phone, right?

95
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You can still see it.

96
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Yes.

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And the $100 ad is gonna be as big

98
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as like the screen behind me, which is pretty big, right?

99
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Now both can be seen.

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It just means this one, because it's smaller,

101
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it's gonna take longer for people to see it.

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Whereas that one behind me, a little bit of a billboard,

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people are gonna see it a lot faster.

104
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So that person gives you the illusion

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that they can get results faster,

106
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because you have more, right?

107
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It must be the same thing in your niche

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where you have a lot of inquiries

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over a house that's beautiful,

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over a house that's like, mm-mm, incredible.

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Yes, yes.

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So I loved the pandemic.

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I thought it was great.

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The pandemic also brought something

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that I find very interesting is that

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because we were forced online,

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we learned about all these new jobs like business coaches

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and self-care and entrepreneurs

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and all these different avenues that I didn't know.

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So I also got to work with a whole bunch of people

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and I learned to sell in different ways.

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I remember everybody and this,

123
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everybody and their cat had a webinar.

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Everybody was saying, come to my master class,

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come to my, I'm gonna show you.

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I'm like, we don't sign up to those things anymore.

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Maybe they don't resonate as much anymore

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because we know we have to sit through

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a 60 minute presentation

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and someone's gonna sell us something at the end.

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Yeah.

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But back then, we didn't know that.

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We just knew this person told us

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that they were gonna give us the secrets.

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We just stayed around till the end.

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Yes, yes.

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So it was great when we got all this education

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and all these different ways of figuring things out.

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And like you said, it all comes with how marketing changes

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and just the lay of the land.

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It's very exciting.

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Yes, and I love how you,

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a lot of people may get upset about the pandemic

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and loving it.

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We lost a lot of people

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and I think that's the downside of it.

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Of course.

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Gotta rest their souls.

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However, like you said, it was,

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I feel like the pandemic either made you or broke you.

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And so when it came to the point of the pandemic

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and everyone starting the business and everything

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going online, it did make it a lot easier

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because that's the only connection that you had.

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And for myself, and I'm sure you in hospitality,

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we were, as an introvert, you don't need the people,

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but we need the people to thrive.

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You know what I mean?

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And so it was a different type of connection

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that we had to make over the internet,

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which was pretty awesome

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because now we're talking to people

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all across the world, right?

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We don't have to fly.

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I think that's why airplane tickets

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are becoming a lot cheaper.

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No one's flying.

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There's no point in going there.

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We can literally-

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Sound that.

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Yeah, that's it.

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We can even have one of those little things

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where our phones follow us around the room.

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It's a whole different ball game.

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So I'm truly elated that you found the positivity

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in something that was so challenging for the world,

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but it also created your vision and heightened your vision.

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Like you said, you had already gone through

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the challenges prior to.

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Now all it did was like, okay, hone in on my business,

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hone in on my family,

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and try to get a deeper understanding

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of where I get to take this vision

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once everything is all over.

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And I think that that is just amazing

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for you to be able to find joy in that

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and increase your business.

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How many clients have you helped

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since you began your business?

190
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You know what?

191
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That's so funny that you asked me that.

192
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Cause the other day I was doing this exercise

193
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and it's kind of one of those Marie Kondo exercises

194
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with like, what brings you joy, right?

195
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Like decluttering is basically what I was doing.

196
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I was doing a digital declutter

197
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because sometimes we hold onto things

198
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and we don't even know why we're holding onto them.

199
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Whether it's a project we never gonna finish,

200
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whether it's past clients,

201
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whether it's different iterations of things.

202
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And I actually found one folder

203
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where I had like the first iteration of my business

204
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and it said clients.

205
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And then I still had like so many things

206
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and I was like, oh my word.

207
00:08:20,840 --> 00:08:25,440
And I sat there and I actually counted from now to then,

208
00:08:25,440 --> 00:08:29,560
I think I'm really close to like 80 people that I've helped.

209
00:08:29,560 --> 00:08:33,560
And that actually is like weird to say out loud

210
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because it doesn't, firstly, it doesn't feel like it.

211
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And secondly, it also is very humbling

212
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that little old me helps these people.

213
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And I already know the magnitude that their businesses had.

214
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So I'm like, wow, and I'm just me.

215
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And this is like a small little thing.

216
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To me it's like, it's just me, I'm Carol.

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00:08:56,960 --> 00:09:00,080
And imagine what other people are doing

218
00:09:00,080 --> 00:09:01,680
or like bigger companies.

219
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You're like, if you help a thousand people, 10,000 people,

220
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I'm like, this is incredible.

221
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So yeah, I actually did that exercise.

222
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That's why I know that answer.

223
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Yeah.

224
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Thank you for being here today.

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I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions

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as these episodes continue to move forward.

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This is gonna get more and more fun.

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We'll have more and more engagement as well.

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We'll invite people to participate in the show.

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And thank you for giving us your time and attention.

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Have an excellent time building out your vision

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and becoming a Vision Pro yourself.

