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Tell me about your vision.

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Well, vision is a very big, big word.

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And it's the concept that I always

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talk to my clients about when I start with them.

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That's actually the first step to my three steps

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to creating an abundant business, which

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is to learn about people's vision.

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So my vision is to empower as many entrepreneurs as possible,

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or I should say as many people as possible,

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because there's a lot of people out there that

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want to be entrepreneurs but are not yet entrepreneurs.

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And the reason is because they don't feel empowered

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to take action on their ideas.

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Or they're already implementing their idea,

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but they have challenges around making that idea grow.

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So what I do is I coach new entrepreneurs

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to get unstuck so that they can launch and grow

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an abundant business.

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My vision is to empower as many of those people as possible.

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That's awesome.

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Tell me more about that.

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Well, my niche or the people that I'd like most to work with

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are people that have usually a lot of people will say to me,

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you know what, I wanted my entire life

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to be an entrepreneur.

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And I am tired of working nine to five.

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Or they have corporate jobs or that they

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thought there was a certain path that they

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were supposed to follow in life.

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A lot of our lives are very scripted

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by the people we grew up with, our parents, our schools,

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the ideas, the culture.

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So a lot of the work that I do is really

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helping people to uncover.

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That's another step as to part of my system,

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which is to uncover some of these older limiting beliefs

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that you have about, well, what does it

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take to be an entrepreneur?

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What are the roadblocks that get in the way?

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What's holding me back?

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What did I learn about living my life that's not that helpful?

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I'll give you an example.

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My father was an entrepreneur.

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Excuse me, he was not.

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My mother was the entrepreneur of the family.

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I grew up on a sheep farm, and we

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had a cottage industry of selling woolen products.

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My father worked for Westinghouse for 43 years.

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He's an engineer at Westinghouse for 43 years.

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And he had a lot of ideas.

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And as a matter of fact, he had a lot of patents.

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He has quite a number of patents in the patent office.

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He's 95 now.

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And he's invented things, but he never

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had a good way, a system to be guided to actually creating

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any of those ideas into being any kind of a business.

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And so I'm inspired to help people like that.

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Is that what your why is as well, Liz?

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Well, tell me a little bit more about what you mean by my why.

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What gets you out of bed every morning to do what you do?

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Well, I think there's a lot of things

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that get people out of bed.

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And I think that one of them is, is this work interesting to me?

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Is it impactful?

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Is it making a difference in the world?

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I think it's a little bit of social media fodder

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to have to see people who wake up and go,

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I'm so excited every single day to get up and do my thing.

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Because there's a lot of smaller actions

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that you take that really aren't that much fun when

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you're an entrepreneur, to be honest.

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So my why is the I have many, many projects

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that I'm interested in working on.

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And why?

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Because I can.

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Because I'm able to get out and take action

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in a way that a lot of people feel trapped

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and don't have that experience, that freedom.

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That's a very authentic answer.

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Thank you for sharing that.

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But that still differs to question.

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A lot of times in life, so there's

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a lot of reasons why I get out of bed.

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One that would be providing for my family,

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or I love helping people.

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And there are people out there, even from social media norms

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that I've met personally, have come on our show, who

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are actually excited to get up in the morning

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to do what they do, because they love what they do.

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If they actually meant it, I think so.

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And a lot of that comes from purpose.

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And that is my reason.

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Do I personally get out of bed every morning cheering?

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No, I'm not at that stage yet.

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I'm still trying to figure out that exact why that I have.

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But you, as a business coach, that profession is not,

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if I put it, it's not a very common profession to be in.

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We see, I mean, if you read the e-myth, 96% of businesses,

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that's one of the stats that the book stated,

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96% of businesses in the United States

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failed within the first 10 years.

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That's a pretty staggering number.

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I have an opinion about that, but go on.

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Yeah, that's a pretty staggering number.

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Even if that number is not 96, even if it's 90 or 80,

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within the first 10 years, that's a pretty high number.

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And there's other statistics out there

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that say 70% of businesses failed within the first five

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years.

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And then there's only like 40%, 50%, 60%,

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depending on which stat you're looking at,

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they go past the second year mark.

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So how did you end up getting into the business coaching

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world out of all the businesses you could choose?

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Well, I definitely have a back story of how I got here.

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And as I like to say, as I mentioned already,

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I grew up on a farm.

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And we weren't sitting around going,

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I wish I was an entrepreneur.

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It would be so great.

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In fact, we didn't even know that word didn't

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mean anything to us.

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It was, how do we survive?

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How do we make money from this experience?

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How do we pay the electric bill?

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That was what it was like in the 70s, especially

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for farmers who did not have a lot of resources

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or a lot of family farms that were going out

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of business, et cetera.

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So that was just the world that I grew up in.

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So to be someone, how do I explain it?

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I didn't grow up in a very traditional way

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in which everybody had said, well,

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you should go to law school.

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No one ever said those words to me.

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They said, what do you want to go to college for?

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And I said, photography.

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And they said, go do that.

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And then I got out of school.

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And they were like, what are you going to do now?

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And I'm like, I think I'm going to open a little store

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to sell the things that we make on the farm.

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OK, that sounds good.

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Oops, that didn't work out so well.

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Maybe that wasn't too authentic.

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Let me go to New York City and be a rock star.

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OK.

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Oh, and I went there and I got a job.

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So every place that I, everything that I did,

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every job that I had, every business I started,

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led me to this point because it was all

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feeding into the experiences that I was learning.

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When I got to be just married, which is 28 years ago,

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I started a business with my husband.

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What did I do?

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I looked around and I said, what are the opportunities right

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now that are available to me?

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This is the way an entrepreneur thinks.

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What are the opportunities that are available to me?

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And at that time, customer relationship management

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software was very new.

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It was almost like when they discovered penicillin.

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It's like people were going from Rolodexes to computers

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that gave them an alarm when they were supposed

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to call somebody.

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That was like a thing.

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Before that, it was all pen and paper.

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So I started doing that because I saw a very good opportunity

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there.

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And I think that a lot of people see a need.

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What is entrepreneurship anyway?

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It is where you see a need where someone has a problem

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and you believe you can solve that problem for them.

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And from there, I learned a lot.

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I love working with small businesses.

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I have a lot of experience for myself

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building my own business and bringing myself

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further into the business.

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I basically decided I wasn't that interested in the technology

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aspect of it anymore.

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And then instead, I really wanted

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to just focus on the skills, the skills part of it.

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And you brought up this statistic,

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the staggering statistic, which I am not in any way disputing.

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But I've worked with enough entrepreneurs

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now to know that the reason businesses end,

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I'm not going to say fail because some of them don't fail.

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Sometimes people choose out of businesses

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or they find that they're not authentic anymore

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or they did them for a while.

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Or like me, I did a business and I

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decided I wanted to do something else

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or it grew into something else.

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So we could sit down sometime over coffee

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and have a conversation about what is failure.

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But in my experience of working with new entrepreneurs,

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you'd ask the question, why?

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Why would businesses fail?

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And I believe a very big part of that

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often is because people decide they don't want to do it

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anymore.

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And then another big part of it is because they don't really

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know what to do.

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And I'm absolutely sure people in the world and people

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and your guests have gone on the show and said,

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I'm very excited to get up.

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I never wake up and go, oh, I'm going to dread my day.

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What I'm saying is that challenges are really

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a very big part of what we're doing as entrepreneurs.

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Because at the end of the day, I can't go home

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and forget about my job.

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I'm always thinking about it and thinking about my clients

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as well.

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What challenges you every day then?

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I'm sorry, say that again?

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What challenges you every day?

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Oh, what challenges me?

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Well, when you have big ideas and they don't necessarily

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pan out the way you expect or hope, for example, I do events.

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I'm growing a side business right now

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where I am very involved in bluegrass music.

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Are you familiar with bluegrass at all?

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Never heard of it.

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Bluegrass music, it's a whole thing.

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And there is what bluegrass musicians do.

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If they're not performing, if they're not professional,

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is they get together and jam.

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And it turns out a lot of people really like to do this.

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And I've been organizing jams in New York City.

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And now I'm growing it into monetizing it,

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which came about very organically.

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So one of the things that I am doing

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is I'm putting together some events where people will come

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and pay money to learn how to jam, which I'm,

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the answer is jam.

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But they don't know how to do that.

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So they come.

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And so I'm putting together an event in the end of this week.

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And turnout is lower than I had hoped.

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And it's costing money because it's at a site

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and I'm paying money for it.

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So the types of challenges that I always

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say I'm in the one step ahead program.

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In other words, I am being challenged at the same time

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everyone that I'm coaching is.

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I'm just one step ahead.

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So for example, I've put together probably 150 or 200

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events in my lifetime.

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Every time I do it, new level, new devil.

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I'm taking on a new challenge.

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I'm finding new people to come in.

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And so events aren't necessarily the easiest thing

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to put together.

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So what's challenging me is my own experience

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of my own mindset of what's possible.

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And I think that's always what challenges everybody

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is our mindsets around what's possible

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and how to implement it.

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Thank you for sharing that.

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I have one more question for you before we enter a segment.

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What is your goal for being on the show today, Liz?

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Well, my goal for being on the show

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is always to help to implement, excuse me,

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to influence people that might be listening

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to have them have an experience where they've learned something

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new or they get an insight on something.

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And that's why I like to share with people that, again,

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you mentioned there's people coming on the show.

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They're very excited.

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They're happy to get up every day.

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If I don't, if you listeners don't necessarily

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relate to that experience, you might think

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I'm not cut out for this.

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And I want you to know that there's

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a lot of different types of entrepreneurs

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that are out there.

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And you don't have to match the super smiley, exuberant person.

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In fact, I have a quiz on my website

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that people can take to help them discover

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what their personality, their CEO leadership style is.

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Because you might feel stuck in a way

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that you don't realize that it's because of your style of how

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you work.

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And so I really want to make sure

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that people are hearing that if your idea is something that

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will solve problems for people, then there's

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a way to get you to get to find those people so

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that you can solve that problem for them.

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Thank you for being here today.

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I'm really happy that you tuned in to Vision Pros Live.

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I'm looking forward to seeing your reactions

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as these episodes continue to move forward.

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This is going to get more and more fun.

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We'll have more and more engagement as well.

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We'll invite people to participate in the show.

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And thank you for giving us your time and attention.

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Have an excellent time building out your vision

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and becoming a Vision Pro yourself.