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Tell me about your vision. My vision quite simply is to have people live the lives that they want

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to live ultimately and I believe you can do that through having your own businesses. So as an

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entrepreneur I want to give people the ability to be able to run businesses in the way that they

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want to run them, not the way that they think they should run them or other people run them.

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I want to show them that business is not just one size fits all, everything is unique and different

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and how you run your business is up to you and as an entrepreneur I love being an entrepreneur,

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it's something I absolutely love and so many people go into business thinking it'd be easy

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and in all honesty it isn't but actually it's about enjoying the journey not the end results

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and that's where my vision is for what I'm doing. I want to be able to help people enjoy the process

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of owning and running a business and be able to have the ability to fit it into the lives in the

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way they want, not just the way that they think they should be doing it because everyone else

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does it that way. Wow there's a lot of words you said in there. Tell me more about that because

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you mentioned in the notes you call it the API strategy. Yeah. So tell me more about that.

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Yeah so my API strategy, so in the UK I call myself the digital GP because that stands for doctor.

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So a bit like you would go to a doctor when there's something not quite right with your health

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and I believe business is a bit like the human body. When something's not quite right everything

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feels a bit out of sync. So people come to me when they get stuck with their business,

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something's not working, they're not sure how to fix it and we're staring at this kind of blank

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wall of I don't know where to go from here, I'm not sure what to do next. It could be overwhelmed,

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it could be stop bringing in the income or they started the business thinking it'll be amazing

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and realize that actually they're working too many hours and not getting the results they want.

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So that's when people come to me and I can actually look at everything that's going on,

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a bit like your doctor would and find solutions and how I do that is by using what I call my API

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method which is a bit of a play on words with the word digital you see. So it stands quite simply

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and I've used this time and time again throughout my career because it always works. Every time I've

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used it, it always works. It stands for audit plan implement and it's that simple. Every time

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and we do this in life, every time we get to a point where we kind of go we're too busy or

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there's something going on or we need to make a change, we start with well where are we now?

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What is it that we're doing now? What do we need to make changes? What is working and what isn't?

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Then the next stage we as humans we do is put a plan in place. It doesn't have to be like

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a really long in-depth plan but it's what is it you want to get to? Where do you want to be?

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So you start with that goal and that is what the plan will help you do. So it puts step by step

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actions in place to get you to where you want to be and then that final phase which is often the

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phase that we don't like to think about because that's a scary bit is the implementation. We're

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then going to do the plan. We're going to do it but we're not going to worry if it goes wrong

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because it's about learning. No plan is ever going to go to plan. That is rule number one.

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It's how you react to those changes, how you monitor what's going on and how you refine it

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and take it on to the next step. That's what's going to get you the success you need.

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Wow there's a lot of thoughts I have. Some of them I agree, some of them I disagree.

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But we'll chat about that. We'll chat about that. Yeah. Where did this vision Naomi of you

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coming into business strategy after the podcast you had with hospitality come from?

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And yeah I'm very curious because there's very few people I know who use business strategy instead

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of business coaching and marketing at the same time. There's very few people in Hanoi.

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And it's a very unique term and it's also a very powerful combination. I'm sure you realized that

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being a strategist. You realize how powerful that combination can be.

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So where did this come from? It comes from before my entrepreneurial journey really started. So my

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first company was a cafe bar which I opened after quitting my nine to five office job

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with no professional baking experience. I had never run a business before and that's what I went to

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do was open a cafe and bar because I wanted to do something I loved. And it wasn't necessarily

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that I was a brilliant baker. I was a good baker but I wasn't the best. I wasn't the worst but I

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wasn't the best either. But what I knew was how to manage a project, how to deliver something,

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how to set a plan, how to get everything in place. But what was actually the most important part of

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doing all of that journey was that I had spent years working in careers that involved customer

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experience, customer journey. And ultimately my roles were very much looking at how I can engage

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audiences, how I can bring people on a journey that will know, like and trust whatever it is,

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whatever company I'm working for do. The only way you can really get that to work properly

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is by knowing what the business goals are. It's got to start at the top because otherwise you're

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just putting messages out that will confuse the audience because they're not going to be able to

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confuse the audience because they're not really going to understand and know what the brand,

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the business is about. And it has to absolutely go all the way through. So that is why strategy

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and marketing for me go absolutely hand in hand because nothing I'm going to promote about what

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I do for my clients or my own business is going to go out there unless it's going to help me achieve

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one of the business goals, values or the mission of the business. So that's why it's essential. So

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for me, they are just so hand in hand. Without a business strategy, you're not going to know where

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you're going to go, but you need the marketing to get the customers. So they have to work together.

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They have to be really integrated and marketing is such a huge part of your business. It's what's

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going to get you the income in at the end of the day. And it's one that takes up so much time.

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There are so many things you could be doing and it's focusing down on the right things

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for you and your clients. That's what's really key. Yeah. What would you say is your buy

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or what you do, Naomi? Like, why do you get out of bed and keep doing the same thing that you're

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doing? Helping businesses. Because I mean, I love business. I've always loved business. I've

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actually, my background is I'm a cellist. I'm a classically trained cellist. My background is in

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music. And I grew up with the myth that you could choose passion or you could choose profit, but you

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couldn't have both. So you can make money or you can be a musician, but you can't have both. They're

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just two separate things, which I've come to learn particularly over the last few years that that is,

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that is your choice to make. You can decide how much you make and how you make it from the careers

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you choose is all to do with how you kind of want to do it. So my why is because I love seeing how

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businesses work. I love looking at behind the scenes, but it brings me real joy to see people

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really achieving and succeeding. My success is my client's success. That's what makes me get up in

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the morning. I would much rather see them succeed at doing something than see my in the wrong way

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possible. I see that over to succeed because I've that power of being able to help someone and see

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them benefit from that. A really good example of this, which when I opened the cafe and bar,

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it was our first year anniversary. So we'd only been going a year and we had a customer that had

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come in and I hadn't really the kind of values and ethics of the cafe was to make it warm and

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friendly. Anyone could come in, they could be on their own, they could be with their dog, they could

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be with their friends and family, but it was about that's how they felt when they were in there. That

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was what I wanted them to feel. I wanted them to feel like they were getting a hug, that they were

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coming to somewhere that they loved. Yes, I sold coffee. Yes, I sold cake and they tasted great,

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but actually it was more than that. It was the feeling that it gave them. And on our year

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anniversary, one of my regular customers who'd come in every single day, pretty much for the

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entire year, said on that day, he said, I just want to thank you and the team because his wife sadly

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passed away just before we opened the cafe. And what that did was give him a purpose. It got him

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a reason to get out of bed every morning. It gave him a community of people that he could connect

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with. And he would sit there, have his coffee, have a chat sometimes, he'd maybe make a couple of

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ankles, but that was his purpose for getting up in the morning. And that was really the power of

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people. So that's my why, is actually being able to help people and provide them with something that

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can make them feel better or make their businesses better. And because I've learned so much from my

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own journeys and know how hard sometimes businesses can be and the tough decisions you have to make

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and all of those bits, I wouldn't want to lose that knowledge and just let it go to waste.

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Thank you for being here today. I'm really happy that you tuned in to Vision Pros Live. I'm looking

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forward to seeing your reactions as these episodes continue to move forward. This is going to get

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more and more fun. We'll have more and more engagement as well. We'll invite people to

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participate in the show and thank you for giving us your time and attention. Have an excellent time

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building out your vision and becoming a Vision Pro yourself.